The 13 Box Presentation System Workshop In A Book by Eugene Moreau

WORKSHOP IN A BOOK

EUGENE MOREAU

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There is one word that drives the truly great presenters and that word is passion. When some people speak, The audience stirs, they connect to what the presenter has to say. But it doesnâ&#x20AC;&#x2122;t end there. Exceptional presenters manage to inspire their audience to take action. This power to inspire has many names:

In this book I will show you how to do this with a blend of skill and passion using the 13 Box Presentation System.

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What you read in the following pages comes from the lessons gained in countless client engagements, hundreds of workshops and thousands of coaching interactions over the past twenty years.

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There’s only one way for me to describe this book. Before 13 Box. And after. And if you’re in the land of before, then be prepared for getting on an amazing adventure with the 13Box System. I got on that adventure. I was at best a reasonably average speaker. Until I ran into the 13-Box System. And that changed the structure of my presentations forever. And if that’s all it did, that would be pretty awesome. But it goes further. The 13-Box System, when properly deployed, gives you an edge over every other speaker in the room. I know this for one reason only. When I finish my presentation, I’ll often ask the audience to summarise the entire presentation for me. And they do. Imagine that. Imagine the audience being able to remember every thing you said.

And the reason they’re able to remember it all is because of the tight structure of the 13-Box System. It gives the audience a solid, sequential flow of information and gives you the opportunity to make your presentation far memorable than anything you’ve done in the past.

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But you’ll fight the system at first. I did. I didn’t like the way it was structured. When I stopped fighting and started using it like it was designed, my presentations just took off. I was then able to take this very same system and use it for video, audio and even to write books. So am I going overboard in this foreword? Looks like it, doesn’t it? And yet try the 13-Box for yourself. Dispute the validity and structure, even. But eventually you will find what I did. You will never create a presentation without using the 13-Box System. Your life will be separated into two parts as well. Before 13 Box. And after. Sean D’Souza Psychotactics.com

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Contents Chapter One: Establishing A Foundation

Chapter Two: Establishing Context

Chapter Three: The Soul

Chapter Four: 13 Box Structure

Chapter Five: Presentation Style

115

Chapter Six: The Four Elements of Delivery

131

Closing (Lessons I’ve Learnt)

187

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When I set out to write this book I made a commitment to create something that would inspire, encourage and help the reader experience a surge of confidence when they came to stand in front of an audience and talk about their business with skill, passion and authority. What you will read in the following pages comes from the lessons gained in countless client engagements, hundreds of workshops and thousands of coaching interactions over the past twenty years. Every exercise, tip and piece of advice has been proven in the cauldron of real life.

The appropriate skills comes from being exposed to challenging learning environments. The confidence come from both knowing to create interesting, well balanced information and being comfortable executing the delivery of that information with the appropriate skills. Iâ&#x20AC;&#x2122;ve been speaking professionally since I was 18 years old and since 1990 I have been coaching and training business people in how to conceive, design and deliver business presentations with appropriate skills and personal confidence.

What you learn in this book is timeless and will serve you throughout your entire business career .

So, I invite you to grab everything you can from this book. When you turn the last page you will be prepared to take your business presentation to the next level.

A great presenter has two unique qualities: appropriate skills and personal confidence.

I would like to thank a few people for their inspiration, encouragement and expertise.

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Don Henderson for providing an incredible editorial eye in the shaping of this work. To Dick Brunton, Phil Strong, and Simon Young for helping me get through the dark, difficult times and making sure this book came to life. To the thousands of students over the past 20 years who have used the principles in this book and helped me to sharpen, shape and refine - thank you. Last, and by no means least, my incredible wife Chereen - who has inspired me to be authentic and deliver my ideas to the world.

Eugene Moreau

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Though we most often think of business presentations in a business meeting context, there are countless occasions when this is not the case.

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CHAPTER 1 AT A GLANCE 1. WHAT IS A BUSINESS PRESENTATION? A business presentation is a tool that brings ideas before an audience so that decisions can be made to further enhance and grow the business. In short - let’s say...’To Bring To The Mind’. 2. TYPES OF PRESENTATIONS In the business world there are numerous types of formal & informal presentations. Perhaps to many to mention here. Business presentations can be loosely grouped into four categories; promotional, informational, motivational and training. 3. THE PURPOSE OF YOUR PRESENTATION As you can see a business presentation can be categorized in many ways but when we look at a business presentation in the broadest term it is most effective when we focus on its purpose. 4. DEGREES OF FORMALITY As a general rule, a presentation is geared to the audience size and expectations and can be loosely structured into one of four degrees of formality.

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A business presentation is a tool that brings ideas before an audience so that decisions can be made to further enhance and grow the business. In short let’s say...’To Bring To The Mind’. Now, you won’t find that definition in a dictionary, but you will find it in action everyday. Ian Parker in The New Yorker magazine said, “There are more than 30 million presentations made each day - in the USA alone!” That means 30 million people are bringing ideas to the minds of their audiences with the intent of something happening as a result of that presentation.

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In the business world, there are sales presentations, informational and motivational presentations, initial encounters, interviews & briefings, status reports, credentials, formal and informal proposals, and numerous training type of presentations - far too many to mention. Though we most often think of business presentations in a business meeting context, there are countless occasions when this is not the case. For example, a fast growing church needs capital, so, they design a series of presentations to the congregation, the local community, the investor groups in the region etc. Look at the other types of situations where a business presentation is given:

foreign-language instruction in the elementary schools.

plants in the suburban landscape.

zoning board.

â&#x20AC;&#x153;you too can become a millionaire.â&#x20AC;? As you can see, the list can go on and on.

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As you can see a business presentation can be categorized in many ways but when we look at a business presentation in the broadest term it is most effective when we focus on its purpose. There are three basic reasons why you will be giving a business presentation:

1. To inform

2. To persuade

3. To build goodwill

Each one of these reasons will have underlying and supporting reasons within them. Letâ&#x20AC;&#x2122;s explore each one in a little more depth. INFORMATIvE PRESENTATIONS You can divide an informative presentation into two distinct categories: reporting and explaining. A reporting presentation brings the audience up to date on projects or events, telling how things are going. You will use this reason for presenting when you are communicating to a shareholders meetings, or an executive briefings, maybe even a sales report. The explanatory presentation provides information about products and procedures, rules and regulations, operations, and other nittygritty data. The Informative Presentation includes talks, seminars, proposals, workshops, conferences, and meetings where you will share your expertise, and information.

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CHAPTER ONE: CRITICAL MESSAGES 1. A business presentation is a tool that brings ideas before an audience so that decisions can be made to further enhance and grow the business. In short let’s say...’To Bring To The Mind’. 2. More than 30 million people a day ‘bring to mind’ in either an informative, persuasive or goodwill type of presentation. 3. They will do this one one of four types of environments: 1. Serious and Formal 2. Serious and Informal 3. Not Serious and Formal 4. Not Serious and Informal

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to you n te lis ill w ce n ie d u a r u o Y for two reasons: teresting: For your 1. Your presentation is in ing it must connect presentation to be interest on why’ you should as ’re a or r’ to iva ot ‘m a to be listened to. levant: For your 2. Your presentation is re , it must connect presentation to be relevant an emotional and with your audience at both logical level.

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CHAPTER TWO AT A GLANCE 1. ESTABLISHING CONTEXT Before you begin to write your presentation you will need to establish a solid foundation from which to develop your message. We call this establishing context.

2. HOW TO ESTABLISH CONTEXT The way to establish context is to answer these three dominant questions: 1. What is the story behind my giving this presentation? 2. What is the mindset and expectations of the audience? 3. Why will they listen to me?

3. MOTIvATOR AND REASONS WHY When you are developing your presentation there is a list of motivators and reasons why, that you can use. Simply place a tick in the box next to every point of interest or relevance to your audience.

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WHAT WHy HOW Before you begin to write your presentation you will need to establish a solid foundation from which to develop your message. We call this establishing context. Too often a presenter will rush through this aspect of the preparation and end up missing the mark. A presentation that misses the mark, even if its by just one percent, is a presentation that relies on hope in the place of purpose. The establishment of context gives you a clear perspective on the ‘what, why and how’ issues in your presentation. We sum this up in one simple word...clarity. Let’s explore that word for a moment. Clarity will allow you to focus on the important points you need to get across.

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By the way...You donâ&#x20AC;&#x2122;t have to present everything you know on the subject! Sometimes you need to seriously edit. Having clarity allows you to do this. The lack of focus often causes a level of uncertainty to come through and passion struggles to exist when we are uncertain. In turn, with focus you will be able to speak with passion and confidence. The lack of focus often causes a level of uncertainty to come through and passion struggles to exist when we are uncertain. So, when you speak with passion you will connect with your audience in a very powerful way. So now the question is..how?

How To Establish Context The way to establish context is to answer these three dominant questions: 1. What is the story behind giving this presentation? 2. What is the mindset and expectations of the audience? 3. Why will they listen to me? As simplistic as they sound, as you will discover, there is a wealth of information hidden in the answers.

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CHAPTER TWO: CRITICAL MESSAGES 1. The establishment of context gives you a clear perspective on the ‘what, why and how’ issues in your presentation. 2. The way to establish context is to answer these three dominant questions: a. What is the story behind giving this presentation? b. What is the mindset and expectations of the audience? c. Why will they listen to me? 3. For your presentation to be interesting it must connect to a ‘motivator’ - or a ‘reason why’ you should be listened to.

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CHAPTER THREE AT A GLANCE 1. What Is The Soul? The soul is the essence. Plato defined the essence as the reason, emotion and desire. This is a simple and easy to remember definition of what I mean by ‘soul of a presentation.’ Your presentation must begin from from this point existence - reason, emotion and desire. The terminology we use is DPO - which stands for Defined Productive Outcome. 2. Three Steps To Writing A DPO To develop a DPO you will need to consider and complete three statements: 1. As a result of this presentation I want this audience to…….. 2. The reason this audience will want to do this is….. 3. I can present the opportunity to do this best by…. As you consider each statement, then you can begin to shape each one into a 21 word, or less, statement. 3. Context & Soul Exercise You will write a ‘Single Page Context Brief’ and then distill it down into one single statement, crafting a DPO Statement to guide your presentation.

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The soul is the essence - the reason, emotion and desire. The terminology we use in the 13 Box Presentation to best capture the soul is Defined Productive Outcome - or a DPO. The DPO Statement is an all inclusive statement of reason, emotion and desire, usually anywhere from 21-35 words in length, and can be used to either open or close your presentation. I have seen many people try to shape a presentation without taking the time to complete this step, only to struggle with clarity - and we already know what happens when we lack clarity.

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DEFINED To explain, identify or describe essential information to enable a decision to be made.

PRODUCTIVE 1. As a result of this presentation I want this audience to……..

To generate or create a meaningful a systematic series of actions directed to a specific end.

2. The reason this audience will want to do this is….. 3. I can present the opportunity to do this best by... As you consider each statement, put your 21 word, or less, mindset into action. The best way to illustrate how a DPO is shaped is to actually write one with you.

OUTCOME A desired conclusion reached through reason, emotion and desire and shaped to the specific audience.

On the next few pages we’ll use the three step DPO Creation Process.

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CONTEXT & SOUL EXERCISE Step One: Write a Single Page Context Brief and then distill it down into one single statement. Step Two: Craft a DPO Statement to guide your presentation. You can use the template on the next page to help you. It’s also worthwhile knowing that a DPO is usually developed around a single ‘doing’ word, like the ones below.

Analyze

Summarize

Explain

Disagree

Compare

Identify

Contrast

Buy

List

Help

Define

Contribute

Plan

Join

Demonstrate

Convince

Repeat

Offer

Describe

Cooperate

Participate

Volunteer

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CONTEXT & SOUL TEMPLATE CONTEXT

As a result of this presentation

Story:

The reason they will want to do this

Mindset:

Reason:

I will best present this opportunity by

DPO Statement

Supporting Statement

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CHAPTER THREE: CRITICAL MESSAGES 1. The DPO Statement is an all inclusive statement of reason, emotion and desire, usually anywhere from 21-35 words in length, and can be used to either open or close your presentation. 2. Every illustration, example, chart and bullet point needs to be measured against the DPO: You ask yourself, “Will it help me achieve the DPO?” and if the answer is no, or I don’t know, then you put it aside. 3. The term DPO means: Defined: To explain, identify or describe essential information to enable a decision to be made. Productive: To generate or create a meaningful or systematic series of actions directed to a specific end. Outcome: A desired conclusion reached through reason, emotion and desire and shaped to the specific audience.

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The 13 Box

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CHAPTER FOUR AT A GLANCE 1. Our Business Deserves Our Best Knowing how to organize our thoughts in such a way that they are easy to talk about and for our audience to follow is fundamental to becoming a memorable, outstanding business communicator. 2. The Five Steps of Writing 1. Write the ‘Conclusion Statement’. 2. Identify the ‘Key Subject Headlines’. 3. Develop three ‘Critical Messages’ for each ‘ Key Subject Headlines’. 4. Develop ‘Main Body’ for each ‘Key Subject Headline’, expanding on and adding to ‘Critical Messages’. 5. Create ‘Opening Sequence’ 3. Follow The Numbers There is only one rule when it comes to presenting the 13 Box Presentation... FOLLOW THE NUMBERS.

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To many of us our business is our ‘name’ at risk. By this I mean, who we are is so often linked to what we do that it becomes our identity. Our reputation, whether we are good, bad, indifferent - all seems to be linked to...our business. Hence, to many of us our business is our ‘name at rick. Everyone of us have a requirement to talk about our business. None of us can escape it. The only question now is, are we good at it? When I say our business deserves our best, I’m referring to our being able to talk about our business better and better as each day, month and year goes by. To do this effectively, we need a way of organizing our thoughts, ideas, and value propositions, as well as other important business messages. Knowing how to organize our thoughts in such a way that they are easy to talk about and for our audience to follow is fundamental to becoming a memorable, outstanding business communicator. That’s where the 13 Box Structure System comes in. This System has been proven to work in hundreds of business presentations, conferences, in-house meetings, negotiations, public speeches - just to name a few, and is perhaps one of the most an effective and easy-to-use methods for organizing and delivering your important business information.

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THE 13 BOX STRUCTURE SYSTEM Before I give you the step by step process for writing and delivering a 13 Box Presentation, let me share three little secrets about making this System really work like a charm for you. 1. Always follow the numbers, both in writing and delivering. (Trying to take a shortcut can often result in your communication missing the bulls-eye.) 2. Write using bullet-points so you don’t end up reading. (With a bullet point you can talk about the subject. This allows you to have a more natural, conversational voice which is more inviting and memorable.) 3. Practice from the structure chart. (By using this chart to write your presentation, and then practicing it, talking about the bullet points, you begin to take complete ownership. Doing this two or three times will help to imprint your presentation into your mind.) Okay, now let’s get started...

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Just as there are disciplined steps in delivering a 13 Box Presentation, there are disciplined steps to writing one and the sequence of writing is just as important as the sequence of delivery. By following the numbers you begin to layer the information in your mind, helping you to retain and use effectively when you come to deliver it.

g steps to writin There are five . a presentation ent’.

clusion Statem

1. Write the ‘Con

dlines’.

ey Subject Hea 2. Identify the ‘K

ges’ for e ‘Critical Messa 3. Develop thre eadlines’. ‘Key Subject H

each

Subject y’ for each ‘Key od B n ai ‘M op 4. Devel ding to nding on and ad Headline’, expa ges’. ‘Critical Messa .

ning Sequence’

5. Create ‘Ope

We will now go into each step in detail...

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AT A GLANCE 1. Understanding Presentation Style The ability to ‘read the audience’ is essential if you are to enjoy success as a presenter and understanding presentation style is the key to reading the audience.

2. Assessing Your Own Presentation Style It is always best to understand your own style of presenting first. In dong this you are better enabled to understand others. All you need to do is make a decision about whether you prefer to communicate in one way, or another.

3. Exploring Each Style The more we can observe, and understand, the characteristics of each style the easier it is to assess a persons presentation style.

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UNDERSTANDING PRESENTATION STYLE In every presentation there is a ‘sender’ and a ‘receiver’ and each has a preferred style of transmitting information. For example, the sender may love to tell stories and elaborate and the audience may have a tendency to be more factual based, requiring specific details that are based on numbers. Or, the sender is a detailed type of presenter and the audience are a little more flamboyant, wanting a more colorful type of message. The ability to ‘read the audience’ is essential if you are to enjoy success as a presenter and understanding presentation style is the key to reading the audience. In this chapter I’m going to show you a very simple and effective tool that serves the purpose of helping you shape your presentation for your audience.

ASSESSING YOUR OWN PRESENTATION STYLE It is always best to understand your own style of presenting first. In dong this you are better enabled to understand others. On the next two pages is an assessment tool to help you make a decision about your preferred communication style. For example, I tend to be a fast paced presenter instead of a slow paced one and I will come across as more assertive than others. As you can see on the next page both of these fall under the letter ‘B’, which makes me a ‘Dominant B’ style of presenter. In the second assessment I am a ‘Dominant C’ style presenter. So, when we combine the two styles that makes me a ‘B&C Dominant’ - which means I am an Expressive Presenter. In every style there needs to be an understanding of how it fits with the other three and we will show you that after you have assessed your style. All you need to do is make a choice between A or B and C or D then combine your two dominants. Just to reemphasize - you circle either the left side or the right side, either A or B, or C or D.

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Noticeable characteristics of a person with the Analytical style of communicating:

decisions with others remaining guarded until there is a reason for building a relationship

that are sometimes definitive and bold commitment to complete a task

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Noticeable characteristics of a person with the Relating style of communicating:

other people

whenever possible complement a tendency to make decisions based on feelings key and unassuming of practicality

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WHEN PRESENTING TO ME... When you are presenting to me...

Director

Expressive

Analytical

Relating

I need to know about...

What it does that matters

How it enhances status and viability

How to justify with logic and how it works

How it will effect me personally

Present with

Conviction

Flair

Accuracy

Warmth

Provide for help in decision making...

Options with supporting analysis

Testimonials and incentives

Data and documentation

Personal service and assurance

Be...

To the point

Stimulating

Precise

Present

Support my...

Goals

Ideas

Procedures

Feelings

Create this environment...

Business like

Enthusiastic

Serious

Personal

Maintain this pace...

Fast and decisive

Fast and spontaneous

Slow & systematic

Slow and relaxed

Focus on this priority...

The task & end result

The relationship & interaction

The task & process

The relationship & connecting

Writing style...

Short & to the point

Informal and dramatic

Detailed & precise

Warm & friendly

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CHAPTER FIvE: CRITICAL MESSAGES 1. In every presentation there is a ‘sender’ and a ‘receiver’ and each has a preferred style of transmitting information. 2. There are four basic presentation styles. 1. Director Efficient, hard working, and results oriented in approach to problem solving 2. Expressive Excitable, fun - loving, and talkative 3. Analytical Seeking structure, certainty, and evidence before making decisions 4. Relating Accepting, placing high priority on getting along with other people

3. Understanding the various characteristics of each style helps you observe the dominant style of someone you are presenting to. You use this information to help you shape a presentation, sometimes using different examples and content to drive your message home.

The 4 Elements

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AT A GLANCE 1. The 7% - 38% - 55% RULE It is common knowledge that a presentation has three distinct elements: words, vocal image, and physical delivery. This model is based on the work of Albert Mehrabian (Professor Emeritus of Psychology at UCLA.

2. Communications Noise A communication noise interferes, disrupts, or distorts that communication causing either miscommunication or misunderstanding. This model helps you to transfer the picture from your head to the head of your audience more effectively. 3. The Four Elements For you to deliver a memorable and effective presentation you will need to blend four elements into one seamless action. The four elements are: 1. Feet 2. Hands 3. Eyes 4. voice Depending on how you blend these four elements together will determine how effective you are as a presenter..

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For you to deliver a memorable and effective presentation you will need to blend four elements into one seamless action.

1 3

FEET

2 4

Depending on how you blend these four elements together will determine how effective your 93% Zone is.

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Element One: Feet I have taught this principle to many people and have seen it completely change their confidence as a presenter. Uncontrolled feet are shuffling, weight shifting, rocking back and forth, or toe tipping and the audience will interpret this, at a subconscious level, as you being uncomfortable and not in control - and this will cause them to hold back their trust and 100% attention.

Control your feet and you control your presentation.

Question How does one go about controlling their feet?

Answer Have a disciplined process to follow.

That’s what I’m going to give you now. Step One: Establish a Balanced Stance. The right stance contributes to the authority of your presentation by allowing you to feel secure in owning, managing and controlling your presentation presence. That’s what a balanced stance will do for you. A balanced stance is made up of three characteristics. 1. Both feet are equally weighted on the floor. 2. The center of your body is aimed at the centre of the audience. 3. Your shoulders are squared with your central body position. Let’s break this down a little further.

Both Feet Equally Weighted On The Floor What you need to do is draw an imaginary line on the floor and place both feet on that line. If you have one foot in front of the other you will tend to lean on the front foot and this creates the ‘wanna-goes’ - which means you rock on the front foot and then rock back creating the impression that you wanna go - no you don’t - you wanna go - no you don’t...you get the idea.

The longer you hold eye contact with your audience and reduce the distance between you and them, you create intensity. This is a brilliant tool for creating impact where you really want to in your presentation - where the idea, point, stat, illustration, story,,,etc, all need to ‘make contact’ with the audience. There are specific times that you want to use this T-D = I

Hand Gesture Guidelines 1. First and foremost, your gestures must suit your style and that of your audience. You donâ&#x20AC;&#x2122;t want to try and use big gestures if you are naturally a conservative person. On the other hand, if you are an expressive person then you would probably look nervous if you tried to be too conservative. 2. There are three levels of hand gestures:

Conservative About the size of a volleyball

Moderate About the size of a beachball

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3. There are three positions of control for the resting position: When you are not gesturing, you need to rest your hands - but in a way that looks natural, and part of your presentation style. The ‘home base’ of rest positions is above the belt line, with your hands lightly held together. (You may want to keep your ring finger on the outside. if you have it inside, you may find yourself playing with the ring unconsciously. You can also rest your hands with one down by your side, leaving the other for the occasional gesture. You can also rest both hands down by you side.

Hands resting just on the belt line

One hand down by the side and one hand resting just above the belt line.

Two hands resting by the side.

4. There are five ‘less powerful’ rest positions:

One hand behind back

Reluctant Nudist

Both Hands on Hips

Arms Crossed

Hands In Pocket

way to help you enhance your delivery.)

makes permanent!)

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We start shaping your 93% strategy by highlighting the five essential keys to connecting with your audience.

Begin powerfully. There are two steps for beginning powerfully. 1. Make Contact. Wanting to communicate with your audience is the key to making contact with them. This may seem obvious, however because of the adverse display of nerves, we often transmit an uninviting message through how we are speaking to our audience. For example, not looking at your audience as you start talking sends the message that you are not wanting to connect with them. The most common mistake people make is to start talking by looking down at their notes or the visual screen. Making contact starts through eye contact, posture and the opening movement sequence. Your audience will know if you are in control during this time. If you show hesitancy, the audience will withhold their attention for fear of being embarrassed for you and will withdraw from making any contact with you.

2. Provide the audience with an overview of your style. Just as you indicate in the structure system where you are taking your audience (you know...Box 1 leads to Box 2 and so on) in respects to what you are going to say, you do the same in your delivery style.

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Remember this little gem: audiences don’t like surprises. Let them know as soon as you can that you are comfortable and in control and you do this by giving them an overview of your competence, confidence and style. You start giving your audience an overview of your style when you open your mouth to speak the first words that come out of your mouth. What you do is step into your opening words...literally! For example, “Good morning. Thank you for the opportunity to come and talk with you today.” You would say this as you start walking towards your audience - just a step, or two. This single action reduces the distance between you and them and establishes a connection. When you use purposeful eye contact and hand gestures, you can commit your audience to paying attention to you. A small, but well planned opening sequence of gestures and movement will indicate to your audience how comfortable you are in front of them. Enter Into Audience Space. There is an invisible psychological barrier that separates you from your audience and you need to cross that barrier. When you do you establish an environment that says we are in this together - instead of one that says you are there and I am here. You can show a ‘we are here together’ mentality by repeating a movement sequence that crosses the invisible barrier line several times in the presentation.

CHAPTER SIX: CRITICAL MESSAGES 1. It is virtually impossible to stand and deliver a powerful, compelling and effective presentation if you have not first designed and developed the content to such a level that you can enable yourself to focus on delivering. 2. For you to deliver a memorable and effective presentation you will need to blend four elements into one seamless action. The four elements are: 1. Feet 2. Hands 3. Eyes 4. Voice Depending on how you blend these four elements together will determine how effective your 93% Zone is. 3. The most effective way to action these four keys to delivery excellence is to design and execute a 90 Second Opening Strategy - and then use the same principles to design other 90 second strategies throughout the presentation.

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There is no mystery to becoming a powerful, memorable business presenter. You need to have something worthwhile to say and you must know how to say it in a way that it impacts the audience. The principles, tactics and ideas in this book are written to help you do this simply and without frills. In all my years of speaking in front of audiences, I’ve come to find that all audiences cannot be addressed in exactly the same way and the following lessons I’ve learnt over the years will help you demystify business presenting.

Lesson One: In some cases, an audience will be favorable to you and at other times the audience may not be. Your primary responsibility is to always be professional and as powerful as you can be. Lesson Two: I’ve found that you cannot use the same presentation over and over again. An effective presentation will always be shaped to fit the audience I am presenting to. Lesson Three: For a truly, effective presentation, making eye contact with your audience is a must. Whether it is a small group or a larger audience, creating and maintaining some degree of eye contact will help me connect with the audience. Lesson Four: The most successful use simple, well planned movement strategies to engage their audience. Movement is a time tested method for conveying your ideas with emphasis. Your physical posture should be confident and full of energy and enthusiasm. Lesson Five: Passion is not something that you can fake. An audience is quick to gauge whether or not I am sincere about my message. In other words, if I don’t believe in it myself, I will never be able to enable the audience to act on my DPO, regardless of the flowery prose or slick slides that I use. Lesson Six: Use the discipline of the 13 Box Structure to enable my audience to ‘get the message’ instead of trying to tell them everything I know in the hope that some of it sticks. Lesson Seven: Practice makes permanent and powerful presentation habits become permanent when they are practiced daily.

Tips To Close This Book I’m going to close this book by sharing four tips on how to become a memorable, effective and, dare I say it, an insanely good business presenter.

Tip 1. Slow down! One of the most devastating elements in a presentation is speed. When you talk too fast you force your audience to play catch-up and when they do that…it becomes too hard. You will increase the possibility of being misunderstood drastically by rushing through your content. Nervous and inexperienced speakers tend to talk way to fast. So, here’s the remedy…use the Triple P Model: Pace, Pause, Position. This means, slow the pace of your words down by using pauses where you would normally have a comma or a full stop, and use movement, a step or two (start, move, stop) to control the tempo of the pace and pause. In addition, I highly recommend slowing down to deliver complex and technical information, particularly when your audience has limited knowledge on your subject or reference material.

Tip 2. Be Relevant. Be Interesting. For your presentation to be relevant, it must connect with your audience at both an emotional and logical level. If it is only emotional, then it may be too light and fluffy. If it is too logical it may be too dry and analytical. For your presentation to be interesting it must connect to a ‘motivator’ – or a ’reason why’ you should be listened to.

Tip 3. Use Eye Contact All communication starts with the eyes, then the ears and finishes in the mind. The eyes are the channels of communication. A floundering conversation has little hope of surviving without some degree of eye contact. In the truest sense of communication, listening is not done with the ears, but with the eyes.

A bond, or linkage is created in that short period of time, that passes the intent, or understanding, or true meaning of your message from your mind to their mind. Eye contact puts personality into your presentation. Value the eye contact that is offered by your audience as an open door to communicate with power.

Tip 4. Use Effective vocal Image Nothing is worse than a speaker you can’t hear. Even in the high-tech world of microphones and amplifiers, you need to be heard. Projecting your voice doesn’t mean yelling, rather standing up straight and letting your voice resonate on the air in your lungs rather than in the throat to produce a clearer sound. Your voice becomes an emotional picture in the receptive mind of your audience. For example, have you ever heard someone say the right words but something just did not ring true or right in the way the words were spoken? This is vocal image at work. You may not be giving life and death commands in your presentation, but your voice will either add understanding or dilute your authority and ability to persuade. Your voice makes the image whole in the mind of your audience. They will define who you are by the sound of your voice. Feelings, attitudes and self-image are all communicated through your voice.

Great business presenters are not born, they are shaped. The best presenters are skillful presenters, not talented presenters. The ability to deliver good and great presentations is based on using the techniques mentioned in this book. These skills can be learned and honed. All it takes is discipline, dedication and determination. You have to put in the time, make the commitment and practice the right elements. I know this to be true because I have seen it work with thousands of people who have come through my workshops over the past 20 years. Thank you for reading this book. Please communicate with me and let me know how youâ&#x20AC;&#x2122;ve experienced the 13 Box Presentation System. My email is eugene@moreaucommunications.com.

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Testimonials “There is a well-known saying – ‘When the pupil is ready, the teacher emerges.’ Well the ‘teacher’ has emerged in the form of Eugene’s book ‘The 13 Box Presentation Workshop-in-a-book’. I had a very important sales presentation to make to a large well known nation-wide bank to be put together in a very short period of time. I was stuck on how to deliver my message in a persuasive and informative manner to convey the complexity of the issues that needed to be addressed and how I was best person to help them. Eugene’s ‘The 13 Box Presentation Workshop-in-a-book’ took me through structure my presentation. It provided the tools that enabled me to lead my client through the complexities of the issues to be addressed and how I would help the client to resolve them. My client was so impressed with my thinking and recommendations, I was appointed on the spot. ‘The 13 Box Presentation Workshop-in-a-book’ is a must have tool for anyone who is wanting to convey their thoughts, recommendations or ideas in a compelling manner to an audience of one or of many. I would not hesitate to recommend this book by Eugene.”

Michael Major www.7degree.net

Then I got my hands on the 13 Box System. I couldn’t believe how simple and effective it was. Within minutes, I was outlining a clear and compelling presentation due the next week. And the best part of this book? You can use the 13 Boxes for any communication platform; articles, speeches, videos, podcasts, and more. Stop sweating over what you want to say and start saying it with the help of the 13 Box System.” Thomas Clifford, B2B Copywriter & Content Marketing Writer www.directortom.com

stuff! He’s distilled his years of knowledge - from street preaching as a teenager to conquering corporate boardrooms - into the 13 box system. You’ll not only mentally understand the best presentation style.” Simon Young Writer, Social Media Guru www.sy-engage.com