Review Q4 2012

EUMCCI

Review

Volume VIII No. 4 October 2012

The Business Digest of the European Union-Malaysia Chamber of Commerce and Industry

Sustainabilty How Malaysian business is becoming more socially responsible KDN PP 14083/07/2013(032799)

Editorial

Embracing Social Responsibility With the end of 2012 rapidly approaching, there has been a lot to celebrate for the Chamber over the past year, and many events still to look forward to. Firstly, we would like to welcome Talent Corp Malaysia as our newest Platinum Partner. Our first Talent Corp event will take place in October and we look forward to working closely with our expat Corporate Partners and Talent Corp to make sure that the exceptional opportunity that the Residence Pass represents is widely recognised.

September saw the first EUMCCI Sustainability Week, hosted by the EUMCCI CSR Committee, featuring a series of masterclasses by international experts and the inaugural EUMCCI Europa Sustainability Awards. The interest in the topic and the participation in the awards by the NGOs in Malaysia bodes well for the development of CSR in business in the future.

Also in September, the Chamber once again ventured away from Kuala Lumpur to varying degrees – a return of sorts, to Europe; this time to Estonia and Finland for the second of the year’s Trade Missions, this time focused on ICT and clean technology. The second foray was closer to home – to the Sabah International Expo (SIE) 2012, where, in collaboration with the EU Delegation, EUMCCI hosted a seminar on Biomass as a pertinent element of the Expo held at the Pacific Sutera Hotel.

Given these prominent events for the Chamber and the third outing of the EU Pavilion at IGEM 2012 in October, the focus of this issue of Review is Sustainability and Social Responsibility. We look forward to IGEM 2012 with a special focus on the highlights of the EU Pavilion this year and also the final signature event of the EUMCCI year – the EUMCCI Annual Golf Challenge which will take place this year on 1st December.

Finally, as 2012 draws to a close, we look forward to 2013 – a year in which we will be welcoming new Committees, new Corporate Partners and also marking a signficant landmark for EUMCCI, the Chamber’s 10 th anniversary. There will be a calendar of events worthy of the occasion and we look forward to you celebrating this milestone with us, so we’ll see you in the new year!

Minna Saneri General Manager

EUMCCI Review

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Published by EU-Malaysia Chamber of Commerce & Industry (EUMCCI) Office Address Suite 3.03, Menara Atlan 161B Jalan Ampang 50450 Kuala Lumpur, Malaysia Tel: +603-2162 6298 Fax: +603-2162 6198 E-mail: eumcci@eumcci.com Website:www.eumcci.com EUMCCI Board Chairman David Jones

Deputy Chairmen Fermin Fautsch Dr Geoffrey Williams

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Honourary Treasurer Dato’ Robert Teo Board of Directors/Representatives Alexander Stedtfeld Jan Vejmelka Artur Dabkowski Jari Niemi Azlam Shah Alias Loong Caesar Bjarne Foldager Luis Lopez Daniel Pans Marco Winter Dato’ Larry Gan Maria Liew David Attar Massimo Giannelli Fermin Fautsch Olof Rapp Franz Schröder Saik Malik Geoffrey Williams Stellios Plainiotis Herbert Dittmar Ron Anderson Editorial Committee Minna Saneri – Editor Rebecca Simmonds Stefanie Braukmann – SPRG Zaiton Hj Idrus Contributing Editors Stefanie Braukmann Jacqueline Chang Submissions Articles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber. All materials submitted for publication are subject to editorial review and revisions.

Reproduction No part of the EUMCCI Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation 3,000 copies of the EUMCCI Review are distributed, on a quarterly basis to EUMCCI members, all Embassies, industry associations and government officials with whom the Chamber has dealings as well as to European Chambers Worldwide.

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Contents 3 EDITORIAL

30 EU & MALAYSIA NEWS 6 CHAMBER IN FOCUS 33 CORPORATE 16 EVENTS PARTNER NEWS EU-Sabah Biomass Seminar – Renewable Solutions for Sabah

20 FEATURE The Social Responsibility of Business

38 NEW CORPORATE PARTNERS

EUROPA Sustainability Awards Gala Night 2012 Financing Solutions for the Future of Green Growth in Malaysia IGEM 2012

On the cover: Mr Prakash Chandran, CEO and President of Siemens Malaysia. Photo by Studioline.

Chamber in Focus

Changes at the EU Delegation August saw the farewell event for H.E. Mr. Vincent Piket as he left the EU Delegation in Kuala Lumpur to take up his new post as Head of Office, Hong Kong. Mr Piket was Ambassador and Head of the EU Delegation to Malaysia for 4 years, during which the EU Delegation and EUMCCI collaborated on many issues and events as part of the EU co-funded project, ‘Enhancing EU-Malaysia Business Dialogue and Cooperation in the Services Sector.’

We wish Mr. Piket all the best in his new posting, and would like to take the opportunity to welcome the new Ambassador and Head of the EU Delegation to Malaysia, H.E. Mr. Luc Vandebon.

EUMCCI ExCo members bid farewell to H.E. Mr. Vincent Piket

For more information regarding the EU Delegation please visit http://eeas.europa.eu

Another Feather in the Hat of the Malaysian Anti-Corruption Commission as the BMCC Signs the CIP Following the EUMCCI Corporate Partners signing of the Integrity Pledge in July, the British Malaysian Chamber of Commerce (BMCC) became the first independent association to sign the Corporate Integrity Pledge (CIP) at a private dinner held for its members and specially invited guests immediately after their AGM held in July.

As KL’s No.1 networking chamber, with a c o llective vo ice of 350 me mb e r companies and an outreach of 75,000 employees, the signing of the CIP reinforced the BMCC’s dedication in supporting an environment that upholds the Anti-Corruption principles and values in Malaysia.

The Malaysian Anti-Corruption Commission (MACC) Chief Commissioner Dato’ Sri Haji Abu Kassim and British High Commissioner His Excellency Simon Featherstone CMG stood to witness as Dato’ Larry Gan, Chairman of the BMCC signed the pledge at the dinner which comprised of top CEO’s and industry leaders.

In a brief talk during the dinner Dato’ Sri Haji Abu Kassim said “UK & Malaysia have a special friendship and I am delighted

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EUMCCI Review

From Left: Ms. Winnie Ng (Business Services Manager – BMCC), Dato’ Sri Haji Abu Kassim (Chief Commissioner – MACC), Dato’ Larry Gan (Chairman – BMCC), HE Simon Featherstone, CMG (British High Commissioner).

that the British Business Community in KL is endorsing this pledge, which is a reminder to the business community that the MACC will continue its fight against corruption.”

Chairman of the BMCC, Dato’ Larry Gan said “The signing of the CIP is a momentous occasion as it endorses the BMCC’s support of ethical and transparent business. Coupled with the UK Bribery Act, Malaysia’s own Anti-Corruption

initiatives are highly commendable”.

The dinner had a further touch of significance when His Excellency Simon Featherstone CMG raised a toast for Her Majesty Queen Elizabeth II on the occasion of her Diamond Jubilee and her birthday.

For more information, please contact www.bmcc.org.my

Chamber in Focus

EUMCCI Welcomes its Newest Platinum Partner

EUMCCI is pleased to welcome TalentCorp Malaysia as our newest Platinum Partner.

Since its establishment in April 2011, TalentCorp and EUMCCI have enjoyed a collaborative relationship, working together to keep the business community up to date on the most relevant TalentCorp developments. EUMCCI is glad to now be able to play a more direct role in aiding expats and Malaysians to work with TalentCorp in order to ensure that their time in Malaysia is as positive and productive for them and the country.

The first event with TalentCorp as a member was held at The Troika - a BRDB premium development in the centre of KL - offering EUMCCI Corporate Partners a forum to ask the pertinent questions pertaining to the products that TalentCorp offers and the opportunity to get personalised and on the spot advice about Residence Pass - Talent applications.

TalentCorp’s Role TalentCorp was established to engage and attract Malaysians from around the world as well as retain and nurture both Malaysian and foreign talents to work in Malaysia. Working closely with Malaysian Government agencies and policy makers, employers in priority economic sectors and institutes of higher learning, TalentCorp has introduced various programmes to entice and retain top talent for the country’s progress.

Malaysia’s advantages Those who have worked and lived in Malaysia truly appreciate the extraordinary balance and diversity the country offers.

Moder n infrastructure. Multicultural experiences. Eco destinations. Wide use of the English language. It’s no wonder many foreigners choose to make Malaysia their second home.

The Scholarship Talent Attraction and Retention (STAR) programme The Scholarship Talent Attraction and R e t e n t i o n ( S TA R ) p ro g r a m m e i s a

collaboration between the Public Service Department (JPA) and TalentCorp. It aims to place JPA scholars with leading organisations in the private sector, both benefiting in maximising talent and pushing forward in terms of excellence and knowledge in the work place.

The Returning Expert Programme (REP) The Returning Expert Programme (REP) is a long-term initiative to facilitate the return of Malaysian professionals who have been working and contributing their knowledge and skills overseas. It is open to individual applications or applications made by companies as part of their compensation package in engaging Malaysians abroad.

The Residence Pass - Talent (RP-T) The Residence Pass - Talent (RP-T) is a 10-year renewable pass for highly qualified foreign talents to continue to reside and work in Malaysia.

TheStructured Internship Programme (SIP) The Structured Internship Programme (SIP)is a collaboration between TalentCorp and the Ministry of Higher Education, offering tax benefits which enable qualifying companies to offer practical experience and emphasise the development of specific knowledge or skills for students of higher educational institutions.

The Career Fair Incentive (CFI) The Career Fair Incentive(CFI) is a TalentCorp initiative that offers tax benefits to companies who qualify to participate in career fairs targeting Malaysian expatriates and students overseas.

Sector Focused Career Fair (SFCF) The Sector Focused Career Fair (SFCF) aims to educate students on career paths available in 11 sectors – Oil & Gas, Electronics & Electrical, IT, Telecommuni­ cation, Biotech, Finance, Accounting, Healthcare, Tourism, FMCG and Education.

It is a long-term platform to connect the industry to local students.

Talent Acceleration in Public Service (TAPS) The Talent Acceleration in Public Service (TAPS) initiative is led by the Public Service Department (JPA) in collaboration with the Razak School of Government and TalentCorp. It aims to nurture and attract top JPA scholars into the civil service to work on high priority public policy issues and projects with assigned senior civil servants as mentors.

For further information on TalentCorp’s Outreach and Engagement programmes, please visit www.talentcorp.com.my.

For more information on how to become an EUMCCI Platinum Partner, please contact Mary Lopez: marylopez@eumcci.com

EUMCCI Review

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Chamber in Focus

Committee Bulletin Board: Healthcare Committee: New Head of Healthcare Committee

Oil & Gas Committee: Oil & Gas to take part in MOGSEC

A new Head of Committee has been appointed for the Healthcare Committee. Dr. Mamim Maxim of Siemens was inducted as Committee Head at the Healthcare meeting held at the EUMCCI office on XX September 2012.

The EUMCCI Oil & Gas Committee took part in MOGSEC, held at KLCC on 18 th – 20 th September 2012.

Wine & Spirit Committee: New Head of Wine & Spirits Committee Following the departure of Mr. Frederic Noyere, Mr. Mathieu Duchemin also of Moet Hennessey has assumed the role of Head of the EUMCCI Wine & Spirits Committee. Mr Duchemin’s first Committee meeting as Head was 12 th July 2012.

Education Committee: New Deputy Heads for Education Committee Ms. Olivia Draeger, University of Nottingham and Mr. Mahadi Sibon, University of Malaya were confirmed as joint Deputy Heads of the EUMCCI Education Committee.

ICT Committee: Resignations ICT Committee Head Mr. Harith Menon of Nokia Siemens Networks and Deputy Head Puan Zaiton Hj Idrus, formerly of DiGi have both resigned from their ICT Committee posts.

Closed door dialogues In the last quarter, the Chamber’s Committees have had a series of closed door dialogues with stakeholders to discuss the Committee concerns in their particular sectors: EEGT - TNB Construction and Building – JKR HR – Taylor’s University

Site visits EUMCCI Committees would like to thank the following companies for their hospitality to our Committees on their site visits: EEGT – Q-Cells Education – Proton

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EUMCCI Review

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A N E W T R A N S F O R M AT I O N

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We welcome investors to Malaysia.

To explore how your business investment could profit from Malaysia's new transformation, visit us at www.mida.gov.my or e-mail us at investmalaysia@mida.gov.my

www.mida.gov.my

Chamber in Focus

EUMCCI TRADE & INVESTMENT MISSION (AUTUMN 2012)

ICT & Innovative Societies Delegation to Estonia and Finland 2 nd to 7 th September 2012

EU-Malaysia Cooperation: Opportunities in ICT and Building Innovative Societies Mission Objectives: EUMCCI, with its aim to facilitate trade and investment relations between the EU and Malaysia, conducted a mission focusing in ICT and Innovative Societies with the aim of facilitating both trade (increase export of services from Malaysia in ICT services and outsourcing services as well as from both Estonia and Finland) and investment (to attract foreign direct investment in Malaysia) between both countries and Malaysia.

Estonia and Finland, are amongst the top rated innovation countries in the world, and are prime examples of public-private partnerships, where industry, academia and research institutes collaborate extensively in producing blueprints and growth strategies to be discussed at ministries.

From l. to r.: Mr. Eric Ku, COO, iTrain Sdn Bhd, Mrs. Wee Huay Neo, Senior Director, Digital Malaysia Environmental Dimension, Multimedia Development Corporation (MDeC), Dr. Fadhullah Suhaimi B. Abdul Malek, Director, PEMANDU, His Excellency Cheah Choong Kit, Ambassador Extraordinary and Plenipotentiary to Finland, Embassy of Malaysia, Honourable Minister Mr. Juhan Parts, Ministry of Economic Affairs and Communication, Dato’ Dr Madinah Mohamad, Secretary General, MOSTI, Dr Amirudin bin Abdul Wahab, Undersecretary, MOSTI and Ms. Zalina Abdul Halim, Head, Stakeholder Engagement Division, MDeC.

The start-up and entrepreneur­ship activities are intertwined with theoretical studies at universities and polytechnic institutes. The government has created optimal business and innovation environment but industries contribute both financially and are involved in research activities.

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Since 2008 trade between Malaysia and Finland has increased 10-30% for both export and import. Since the global economic slowdown the value of export from Finland to Malaysia is €164 million (0.3% of all the exports) and imports from Malaysia to Finland €292 million (0.5% of Finland’s total imports).

The service sector including e.g. consulting and software is a growing sector in the bilateral trade relations between Malaysia and Finland. Already more than 40 Finnish companies are represented in Malaysia.

T h e E u ro p e a n U n i o n h a s b e e n collaborating with the Ministry of Science, Technology & Innovation (MOSTI) Malaysia on the EU Seventh Framework Programme (EU FP7) with regard to research and tech­ nological development. The EUMalaysia Chamber of Commerce & Industry and EU countries have been very active in supporting events organised in collaboration with MOSTI - this Mission is one of the EUMCCI’s most important collaborations with MOSTI. The main focus for this Mission is EUMalaysia Cooperation: Opportunities in ICT and Building Innovative Socie­ ties between different nations. There were 18 companies and 25 B2B meetings held in Tallinn and 25 companies and 34 B2B meetings in Finland.

Mission Outcomes: • To encourage both sides in ‘B2B’ sessions to further business collaboration with local Malaysian companies as well as local green technology related companies.

• Multimedia Development Corporation to emulate the initiatives started by agencies of the Estonia and Finland in

B2B Meetings in Estonia

DreamEdge Sdn Bhd with IMECC

B2B Meetings in Finland

From l. to r. is Datuk Badlisham Ghazali, CEO, MDec, Mr. Dinesh Arnold Nair, Director, Information Technology Industry Division, MDeC, Mr. Md Nazri Tumin, Assistant General Manager, Cyberview Sdn Bhd with Mr. Tommi Kainulainen, CEO of Observis OY

developing ICT businesses and cluster levels in their respective countries.

• Created awareness on the opportunities for growth and areas of potential investment in the ICT sector and green practices at all levels, including the Waste Management & Recycling sector and Energy sector.

• MOSTI, PEMANDU, MDeC, Cyberview Sdn Bhd, DreamEDGE Sdn Bhd, iTrain Sdn Bhd, Malaysian Green Technology Corporation and MIDA Stockholm have expressed their support for EUMCCI initiatives promoting business, trade and investment between Malaysia and EU countries; especially for the ICT, Innova­ tion and Green Technology sectors.

Chamber in Focus

G2G Dialogues G2G Dialogues were held with the Honourable Minister Mr. Juhan Parts, Ministry of Economic Affairs and Communi­ cation, Estonia and his team of Directors.

Presentations and rountable discus­ sions in Finland: • Mr. Rasmus Roiha Managing Director, Ohjelmistoyrittäjät RY and Mr. KooPee Hiltunen, Director, NEOGAMES, Centre of Game Business, Research and Development as well as Mr. Santtu H u l k k o n e n , E x e c u t i v e D i r e c t o r, Cleantech Finland, FinPro; • Ms Salla Ahonen, Director, Environmental Policy and Ms. Kaisa Olkkonen, Vice President, Head of EU Representative Office, NOKIA • Mr. Jari Uotila, Manager, International Operations Business Centre, VTT Technical Research Centre of Finland, • Mr Pekka Sivonen, Head of AppCampus, Mr. Jukka Viitasaari, Director, Federation of Finnish Technology Industries, • Strategic Marketing Presentations: on business opportunities, initiatives and business potentials on ICT and Buildiing Innovative Societies from the Malaysian

delegation were given in both countries; • MDeC Roundtables: One with the Executive Member of the Board of Technopol Science Park in Talinn, Estonia and the other two was with FinPro and Moskito OY in Helsinki, Finland • Site Visits: were made to the megatronics Outside of Skype, Tehnopol Science Park, Tallinn workshop, biotech and cell generation clean hosted a National Day Receiption in laborato­ r ies, GameFounders brain­ Helsinki and invited other diplomats and storming sessions and SKYPE in Tallinn top-level businessmen who already whereas in Helsinki, meetings were held established strong ties in Malaysia. They with Nokia,Rovio, VTT Technical came from ICT, oil and gas and other Research Centre and App Campus. sectors.

• The Malaysian Embassy in Finland responsible for both Estonia and Finland

Main Organiser:

Co-financed by:

Supported by:

Ministry of Science, Technology & Innovation

Datuk Badlisham Ghazali CEO of MDeC with Datin Rogayah Ibrahim and Mr. Henri Holm, Senior Vice President, Rovio Asia Ltd at Rovio (Angry Birds), Espoo, Finland.

EUMCCI Review 11

Chamber in Focus

EEGT Committee – Looking Ahead to 2013 With IGEM 2012 happening this month and 2013 approaching, Review asked members of the EGGT Committee what they hoped for in the coming year for their particular EEGT sectors.

Thomas Brandt – Head of EUMCCI EEGT Committee 2. Greentech overall, renewable energies and energy efficiency are great in place and followed with great dedication in Europe. Hence we hope to provide new business models and ideas for the Malaysian corporate sector.

IGEM Proudly we have managed again to increase the number of EU exhibitor’s considerable, reaching a consecutive third year the largest IGEM pavilion. Herewith we hope to initiate many EU-Malaysian partnerships and that the benchmark European technologies provide good solutions to a greener and more sustainable Malaysian development.

Targets & Wishlist for EEGT 2013 1. Continue to provide a vivid platform for European and Malaysian business to get “connected” to each other and form business relations and partnerships.

3. With the FiT system Malaysian has opted to introduce a well proven system for renewable energy and hence a sustainable energy supply for the country.

Although the results in terms of renewable energy-share reached during the recent year, are very moderate and are clearly lagging behind neighboring countries, we are there to provide ideas, suggestions and technology for Malaysia to reach the set targets of 6% RE-share by 2015 and 20% by 2020.

4. Next to the corporate sector we hope to provide closed ties and partnership with relevant government agencies and further “green stakeholders”. Our yearly

Greentech platform is a perfect example of European Business to have direct exchange with Minister Peter China, KeTTHA and other relevant ministries.

5. To increase further membership of Malaysian as European members in our in active committee and enable more activities by the respective sub-comities.

6. EEGT hope to keep pace with this years of great activities, among them two Greentech delegations with Malaysian participants to Europe (seeing makes much better believing), a likewise strong IGEM display of European technology solutions; a continuing focus to likewise serve Malaysian provinces like with our EU-Biomass symposium in September in Sabah, our EU-Malaysia Platform with KeTTHA and other government agencies, other events drive by our subcommittees and our EU position paper.

Marina Yong – EEGT Committee, Deputy Head Top five developments in the Energy Efficiency sector in 2013 1. CO 2 data for Malaysia for the last 12 years - analyzed by sectors (industrial, commercial, residential, transport), by fuel source (coal, gas, hydro, etc) 2. Roadmap on EE including very specific targets on CO 2 reductions for each of the sectors within specific timeframes

3. EE rating extended to all electrical appliances 4. Incentives to upgrade to EE electrical appliances and equipment.

5. Improved access to finance for large EE upgrades.

Rosman Hamzah – EEGT Committee, Deputy Head Top five things developments in the Renewable Energy sector in 2013 1. Integrated development of renewable energy projects as advancement from current system of individual independent small power producers.

2. Sustainable off-grid generation harvesting use of local renewable resources.

3. Integrating small distributed renewable energy power producers into urban and national smart grid.

4. Increase in contribution towards the renewable energy fund to enable increase in quota.

5. Increase public awareness on importance renewable energy and introducing a mechanism where public can purchase clean energy directly.

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Communicate: The EUMCCI Quarterly Review reaches over 3000 companies, associations and stakeholders in hard copy and online. The EUMCCI e-bulletin is sent to over 6000 business leaders bi-monthly.

Exposure: The Chamber is online at www.eumcci.com, on Facebook and Linked In. Advertise with us on our website and in our publications.

Member perks: Attractive discounts from our member companies and vetted partners.

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Online listing: All members are entitled to a listing in our online directory with a weblink direct to their own website.

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Chamber in Focus

EUMCCI Celebrates 10th Anniversary The EU-Malaysia Chamber of Commerce and Industry will be celebrating ten years of promoting, supporting and developing EU business interests in Malaysia, and facilitating trade, commerce and investments between the EU and Malaysia in 2013.

The coming year will see the groundwork of the past ten years built on, with a number of the Chamber’s signature events taking on a celebratory sheen to commemorate this milestone in the Chamber’s progress.

Emerging from the European Union Business Council (EUBC) in May 2003, EUMCCI has developed and grown over the past ten years, amassing a network of bilateral chambers, businesses and stakeholder connections that has allowed the Chamber to fully commit to its aim and assist in the generation of EU-Malaysia trade.

EUMCCI welcomes suggestions for events or ways for the Chamber to celebrate this anniversary from our Corporate Partners – the Chamber is yours and we would love your contribution to help us celebrate over the course of 2013!

For more information or any suggestions, please contact eumcci@eumcci.com

“The coming year will see the groundwork of the past ten years built on, with a number of the Chamber’s signature events taking on a celebratory sheen to commemorate this milestone in the Chamber’s progress.”

EU Awarded Nobel Peace Prize 2012 O n 1 2 th O c t o b e r 2 0 1 2 , t h e N o b e l Committee named the European Union winner of the Nobel Peace Prize 2012.

Rewarding the EU’s contribution for over six decades to the advancement of peace and reconciliation, democracy and human rights, the Norwegian Nobel Peace Prize C o m m i t t e e s i n g l e d o u t t h e “ E U ’s contribution for over six decades to the advancement of peace and reconciliation, democracy and human rights in Europe.”

“It is a tremendous honour for the European Union to be awarded the 2012 Nobel Peace Prize. This Prize is the strongest possible recognition of the deep political motives behind our Union: the unique

effort by ever more European states to overcome war and divisions and to jointly shape a continent of peace and prosperity.

It is a Prize not just for the project and the institutions embodying a common interest, but for the 500 million citizens living in our Union”, said the President of the European Council and the President of the European Commission in a joint statement.

For more information on the award or EU reaction, visit: http://ec. europa.eu/news/eu_explained Source: www.europa.eu

“It is a Prize not just for the project and the institutions embodying a common interest, but for the 500 million citizens living in our Union” 14 EUMCCI Review

Chamber in Focus

Sabah International Expo 2012 Some 500 international and local businesses as well as businessrelated organizations took part in this year’s Sabah International Expo (SIE 2012). Entering its seventh year, the event was aimed at attracting commercial and economic interest to come to Sabah, consider its proximity to the region’s economic powerhouses (China, Japan, Korea, Taiwan, Hong Kong and Australia) social and political stability as well as the 67.5 million strong consumer market within the Brunei Indonesia, Malaysia and Philipines – East Asean Growth Area (Bimp-Eaga) region. 25 countries including Malaysia took part in the SIE 2012 which attracted more than 40,000 visitors. Participating countries from Europe were Germany, Poland, Austria, Slovakia, United Kingdom, Switzerland, France and Netherlands. The key participating sectors at SIE 2012 are oil and gas, palm oil, manufacturing, agriculture, services sectors, automotive parts and real estate.

The Chief Minister of Sabah, The Right Honourable Datuk Seri Panglima Musa Haji Aman, Datuk Seri Panglima Wong Khen Tau, The Organizing Chairman of the SIE 2012, Brig. Gen. (R)

Head of Economic and Trade Section, Artur Dabkowski and First Secretary Karina Katzer of the Embassy of the Republic of Poland in Malaysia.

Datuk A. Arulpragasam, Organizing Chairman of the SIE Business Luncheon Talk 2012 (SIBC-LT 2012) and other VIPs also took time to visit the EUMCCI booth.

Publications

EUMCCI Now Available in Print and Online

This quarter sees the release of a number of EUMCCI publications, namely the 2012 EUMalaysia Chamber of Commerce and Industry Trade Issues and Recommendations book, the EU-Malaysia Chamber of Commerce and Industry Key Logistics Spots in Malaysia map and the EU-Malaysia Chamber of Commerce and Industry Business Directory 2012/2013.

Available in both hard copy and digital formats, details for all three publications can be found at www.eumcci.com.

SPECIAL OFFER – purchase the EUMCCI Directory and receive the Key Logistics Spots in Malaysia map free!

For more information or to order a copy of any of these publications please contact communications@eumcci.com or eumcci@eumcci.com

EUMCCI Review 15

Events

EU-Sabah Biomass Seminar – Renewable Solutions for Sabah Recognising that residues produced from palm oil waste and wood waste in Sabah are abundant and have strong potential as feedstock for power generation and eco-products manufacturing, the Sabah Government was keen to collaborate with EUMCCI in organizing the EU-Sabah Biomass Seminar. The Sabah Government is in the process of embarking on aggres­ sive government policies to promote sustainable production and consumption in various sectors including energy, agriculture, hospitality and tourism.

21 September 2012, The Pacific Sutera Hotel, Kota Kinabalu

been applied in Malaysia and elsewhere in Asia.

Areas of EU-Sabah cooperation: 1. Higher value-added usage of biomass to provide future energy solutions 2. Other downstream usages out of the biomass business potential such as “waste to energy concepts” 3. Europe with its involvement of local municipalities and townships in

From l. to r.: Hélène TOURY, Marketing & Communications Manager, Veolia Water Solutions & Technologies Asia Industrial with Jens Beckmann and Udo Ziegler from Sitco Trading and Mr. Joerg Fischmann, Technical Sales Manager, SMA Solar Technology AG

From l. to r.: YBhg Mr. Patrick Tan, Director of Department of Industrial Development & Research (DIDR) Ministry of Industrial Development, Sabah with Ms. Yoong Huey Yee and Mr. Baptiste Kervyn de-Meerendre

From l.-r.: Mr. Joerg Fischmann, Technical Sales Manager, SMA Solar Technology AG, Mr. Kester Chin Deputy President, Malaysia Biomass Industries Confederation (MBIC), Co-Founder/Senior Director & Chief Operating Officer of Greenearth Group of Companies, Mr. Thomas Brandt, General Manager of Malaysia-German Chamber of Commerce, YB Datuk Raymond Tan Shu Kiah, Minister of Industrial Development, Sabah, Mr. Bas Melssen, Executive Vice President, Agensi Innovasi Malaysia, Ms. Minna Saneri, General Manager, EUMCCI, Mr. Rosman Hamzah, Deputy Head of RE Sub-Committee, EEGT Committee, EUMCCI and Ms. Karina Katzer, First Secretary, Embassy of the Republic of Poland in Kuala Lumpur

The Seminar presented best practices, strategies and know-how on mobilizing biomass utilisation and commercialisation with the participation of experts from the European Union namely Austria, Belgium, Denmark, France, Germany, United Kingdom. The Discussion Leaders shared with participants, various business and technological development opportunities that are applicable to the Sabah landscape, sustainability strategies and various green biomass business models using relevant case studies from Europe which have

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the value chain to provide the biomass and profit from higher value added usages.

4. Providing energy and community solutions for “island communities” with non-electric grid connection 5. Lessons learned from the FIT system, a system introduced in Germany which was adopted in many ways and became a model in more than 60 countries world wide 6. Ideas on how the sun energy could provide likewise solutions (stand-alone

or in hybrid functions with other energy solutions) Whilst companies in EU member states continue to invest actively in Malaysia, this Seminar highlighted how Sabah can enhance its cooperation with the European Union to grow and develop on a wholly new level with tangible benefits for governments, companies and citizens of both sides.

To download all media coverage and presentations, please visit http://services.eumcci.com/ component/content/article/1events/346-eu-sabah-biomassseminar-2012

Upcoming Events

EUMCCI Annual Golf Challenge 2012 The EUMCCI Golf Challenge, is this year being hosted by the EUMCCI Oil & Gas Committee. Held at the KL Golf Country Club, the event is being organised in collaboration with Event Partner, Fleming Gulf and Supporting Organisations MOGSC and the Malaysian Gas Association.

Premium and Corporate Packages are still available as well as registration for flights priced at RM1650 per player.

As one of the last events of the EUMCCI calendar year, the Golf Challenge will be a opportunity to network with representatives from the Oil & Gas, Logistics, and stakeholder sectors as well as offering the chance to win The Chellenge Trophy for Best Team, ‘Hole in One’ or one of the novelty prizes on offer for the ‘Nearest to Line, ‘Nearest to Pin’, and ‘Longest Drive’ contests.

For more information on the golf packages available or to book your flight, please visit www. eumcci.com or contact events@eumcci.com

Tastes of Europe Fest 2013 Tastes of Europe is coming your way once more. For the tenth anniversary year of the Chamber, we hope to be able to introduce new flavours, new concepts and new classes to the food and wine enthusiasts of Kuala Lumpur and Penang.

If you would like to take part in the forthcoming of Tastes of Europe Fest 2013, as an exhibitor or leading a class, don’t hesitate to contact Geetha Veerasamy, Events Manager at geetha@eumcci.com or events@eumcci.com

EUMCCI Events: Recent Activities: 3rd July 2012 Certified Security Awareness & Competence Manager Training 5th July 2012 Risk Management for FDIs in Malaysia – Workshop

14th August 2012 Dialogue Between EUMCCI Committees and MITI 2012 2nd – 7th September 2012 Trade Mission to Estonia and Finland

21st September 2012 EU-Sabah Biomass Seminar Kota Kinabalu 24th - 27th September 2012 EUMCCI Social Responsibility Week 2012 – ‘Foundations of Social Enterprise’ & EUMCCI Europa Sustainability Awards 2012

Upcoming Activities: 6th November 2012 EUMCCI VIP Luncheon With Tan Sri Amirsham, MIDA Chairman

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1st December 2012 EUMCCI Golf Challenge

15th December 2012 EUMCCI Breakfast Dialogue with MDTCC Secretary General

Feature

the Foundations of Social Enterprise Forum Sept 24-27, 2012 Berjaya Times Square Kuala Lumpur Malaysia

The Social Responsibility of Business

CSR Masterclass facilitator Mr. Kal Joffres.

Despite Milton Friedman’s now-famous claim that the sole social responsibility of business is to increase profits, corporate social responsibility (CSR) is a practice that has been around as a business concept since the 1960’s, and in recent years has become a buzzword in business circles for good reason: • Studies have shown that companies with public commitment to ethics perform better on 3 out of 4 financial measures than those without. These companies also have 18% higher profits on average (Institute of Business Ethics, 2003).

• 83% of people will trust a company more if it is socially responsible (USA Today) • 59 % of people globally have a better opinion of corporations that integrate good causes into their business, regardless of the reasons why they do so (Edelman Global Consumer Study)

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Deputy Chairman Dr. Geoffrey Williams and Masterclass facilitator Kamala Vainy Paillai.

Despite this many companies still have yet to fully grasp the impact that a good corporate social responsibility programme can have on revenue, reputation and productivity.

The EUMCCI CSR Committee in its mission to gain more attention for CSR in Malaysia, this year hosted the inaugural EUMCCI Social Responsibility Week. For the final week of September 2012, the Berjaya Times Square Hotel in Kuala Lumpur, was home to the Foundations of Social Enterprise Forum, a series of Master Classes on Sustainability and CSR topics and an academic Research Conference and Exhibition.

Thanks to the support of the Malaysian Institute of Management (MIM), Berjaya University College of Hospitality and the Academy of Responsible Management (ARM), the participants attending the 2012

Social Responsibility Week, obtained a C e rti fi c a te i n So c i a l R e sp o n s i b i l i t y Foundations, and the opportunity to continue to pursue further training leading to a Professional Diploma in Responsible Management.

This week long conference featured: • 4 interactive masterclasses led by international experts • Academic Research Conference & Exhibition • Pasaran Bertanggungjawab Malaysia - Malaysian Responsible Marketplace - Showcasing local and international Community Based Organisations, NGOs and Companies • A Gala Dinner with the presentation of Community Awards acknowledging contributions of Civil Society to the Environment, Social and Governance projects.

Feature

Sols 24/7

“SOLS 24/7 is an NGO with a focus on helping young people from underprivileged communities to gain an education. The programme mainly focuses on teaching English to non-native speakers, alongside IT skills, leadership skills, and motivation and confidence building to equip them for the workplace. Sols 24/7 is based in 7 countries – Malaysia (HQ), Laos, Thailand, Singapore, Japan, Timor Leste and Cambodia.”

On EUMCCI Social Responsibility Week: “Exposure is always good and its beneficial for SOLS 24/7 to meet other NGOS in an effort to make links and network for future projects and collaborations.”

Natasha Ketter – Mass Communications SOLS 24/7.

Academy of Responsible Management

“For the NGOs, training will validate their cause and aid in the recogition of these organisations - recognition from themselves, from the public and of the steps that they have taken towards the projects that they have been nominated for.

“ARM are happy to bring NGOS and companies together to aid in aligning the policies of both and helping them to take the steps forward into the future together.”

On EUMCCI Sustainability Week: “The EUMCCI Social Responsibility Week 2012 is a window of opportunity for the NGOS to present what they have done so far and what they plan to do in the future to companies and the general public.”

Jing Lau - General Manager

SPRG

“We do believe in CSR as defined by the World Bank, as the commitment of businesses to contribute to sustainable economic development – working with employees, their families, the local community and society at large to improve the quality of life, in ways that are good for business and good for development. As a Public Relations Consultancy, we get involved in the CSR and Sustainability efforts of our corporate clients by helping them build sustainable stakeholder relationships and facilitating collaborations with NGO’s, societies, charitable organisations etc.”

On EUMCCI Social Responsibility Week: “The award sponsorship is our own CSR effort and opportunity to contribute by assisting NGO’s in increasing their ability to communicate and engage with their various stakeholders.”

Stefanie Braukmann - General Manager

EUMCCI Review 21

Feature

EUROPA Sustainability Awards Gala Night 2012 The Winners: Arutperunjothi Margam Welfare Association Eco Warriors

Humana Child Aid Society, Sabah Kechara Soup Kitchen Malaysian Nature Society

The Europa Sustainability Awards 2012 night was the first dedicated CSR awards ceremony held by EUMCCI and featured presentations by the 14 winning NGOs. A new and innovative opportunity to recognise and acknowledge excellence in social, environmental and governance contributions of Community-Based Organisations, Charities, Societies and NonGovernment Organisations of all forms, the Europa Sustainability Awards 2012 are the EUMCCI’s way of recognising the leadership and vision of organisations that operate with integrity and responsibility. The awards will give outstanding programmes the recognition they deserve and showcase them to a wide international audience.

Separated into 5 categories, Culture, Education, Environment, Welfare and Women’s Empowerment, the awards were present to those NGOs that

had made a significant contribution to their chosen area over the course of 2012.

The Prizes The winners received a package of training services provided free-ofcharge from Academy of Responsible Management, SPRG and the Malaysian Institute of Management.

These will provide help and support in creating, supporting or developing the organisational processes for the winners in areas such as training and capability development, publicity, communications, public relations management, business advice and introductions to partners for support and sponsorship of the programmes in the long-term.

For more information on the topics and course details of the masterclasses, and pictures from EUMCCI Social Responsibility Week 2012 please visit www.eumcci.com

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Mang Tha

Peka Malaysia

Persatuan Kebajikan Generasi Gemilang Pintar Foundation

PS The Children

Pusat Kebajikan Good Shepherd (Pkgs) Sols 24/7 Malaysia Sugam Karnatica Tech Outreach Malaysia Women’s Institute Of Management Yayasan Salam Malaysia

Feature

Financing Solutions for the Future of Green Growth in Malaysia Co-funded by the EU and the British High Commission, the Seminar “Financing Solutions for the Future of Green Growth in Malaysia” formed part of a concerted effort to help boost Malaysia’s green technology sector.

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The aim of the Seminar was to move towards closing the green financing gap between businesses and financial institutions. The Seminar, executed by EU-Malaysia Chamber of Commerce & Industry (EUMCCI) via its Green Finance Task Force and co-organized by Malaysian Green Technology Corporation and supported by the Ministry of Energy, Green Technology and Water (KeTTHA), was the first event in the EU Pavilion’s IGEM programme and contributed to advancing the “GreenTech for Growth” theme for IGEM 2012.

“Green finance is the key to unlocking the green economy. Whether for cleaner production, energy efficiency or waste management, both EU and Malaysian companies need access to new and innovative financial services and products.

9th October 2012

The Emissions Trading Scheme, green banking and climate finance funds, are some of the ways in which the EU is pushing the green finance frontier. The Seminar presents the EU with the opportunity to partner with Malaysia to bring about a greener global economy” said His Excellency Luc Vandebon, Ambassador and Head of the EU Delegation to Malaysia.

EUMCCI’s Green Finance Task Force’s mission in this Seminar is to bridge the gap in green financing between SMEs and financial institutions and to reduce the existing green financing barriers and gaps between green entrepreneurs/ business especially SMEs and banks in Malaysia by leveraging on SMART (Specific, Measurable, Attainable, Relevant and Time-bound) tools. This Seminar in bringing

Feature

Mr. Jack Cunningham, Associate Director, Advisory, Sustainability & Climate Change, PricewaterhouseCoopers Limited

Mr. Cyrille Arnould, Head of GEEREF (Global Energy Efficiency and Renewable Energy Fund), European Investment Group, Luxembourg

both green industry players and bankers together is one amongst the many ways that could contribute to the longer term impacts for Malaysia’s green economy.

“There is an overwhelming moral and political case for tackling climate change and growing the green economy. But there is an overwhelming business case as well – and huge opportunities for emerging financial centres such as Kuala Lumpur in supplying the range and depth of products and services needed. It is not a question of if we green our economies, it is when and how” said Mr. David Vincent, Head of UK’s South East Asia Regional Climate Change Network, British High Commission, Singapore.

The EU and Malaysia are collaborating closely in the green technology sector which will create long term impacts for Malaysia. It will drive the Malaysian government to implement a new kind of economy, which is resilient, sustainable, operates within the limits of our planet’s resources and creates a fairer society. Mr. Ahmad Zairin Ismail, Acting-CEO, Malaysian Green Technology Corporation said “It’s been over two years since the launch of the GTFS and I’m pleased to announce that the scheme has achieved great success with 67 projects receiving loan o ff e r s f ro m p a r t i c i p a t i n g f i n a n c i a l institutions worth close to RM 800 million.

I’m also delighted to highlight that 20 financial institutions have offered loans under the scheme to applicants so far, some financing up to 6 projects over the last two and a half years. These numbers alone show that the green revolution is catching on fast in Malaysia”.

Contact: Tuan Syed Ahmad Syed Mustafa Chief Strategy Officer, Strategic Planning, Alliance Research and Business Development Division, Malaysian Green Technology Corporation Tel: +603 8921 0809 Fax: +603 8921 0801 Email: ahmad@greentechmalaysia.my

Mr. Amit BANDO, Executive Director, International Partnership for Energy Efficiency Cooperation (IPEEC), Paris, France

Mr. Pablo Iglesias Rumbo Programme Manager, EU Delegation to Malaysia Tel: +603 2723 7373 Fax: +603 2723 7337 Email: Pablo.IGLESIAS@eeas.europa.eu

Mr. Azlan Yaacob, Managing Director, AXILE Consulting Sdn Bhd

Ms. Kavita Sukanandan Press & Information Officer, EU Delegation to Malaysia Tel: +603 2723 7373 Fax: +603 2723 7337 Email: Kavita.SUKANANDAN@eeas.europa.eu Mr. Muru Loganathan Climate Change Officer, British High Commission, Kuala Lumpur Tel: +603 2170 2248 Fax: +603 2170 2325 Email: Muru.Loganathan@fco.gov.uk

Mr. Tor Pramoj, Global Chief Investment Officer, Nollen Group Co., Ltd. Netherlands (Bangkok Office)

Ms. Jacqueline Chang Policy & Project Manager (EU Services Sector Projects), EUMCCI Tel: +603 2162 6298 Fax: +603 2162 6198 Email: jacqueline@eumcci.com

Main Organiser:

Supporting Organisation:

Co-funded by:

Media Partner:

Mr. TC Kundi, Managing Partner & Co-Founder, Berkeley Energy, London

Co-Organiser:

Strategic Partner:

EUMCCI Platinum Partners:

Knowledge Partner:

EUMCCI Review 25

Feature

IGEM 2012 EU Pavilion Companies Exhibiting at IGEM 2012 Siemens Malaysia – EU Business Lounge Sponsor

Launching of the EU Pavilion at IGEM 2012 by YAB Dato’ Sri Haji Mohammad Najib bin Tun Haji Abdul Razak and presentation of the Green Technology from Europe 2012 publication by Mr. David Jones, Chairman and Ms. Minna Saneri, General Manager of EUMCCI. Present is also Mr. Prakash Chandran CEO of Siemens Malaysia Sdn Bhd and Ms. Vasanthe Narayanasamy, Vice President & Head of Communications, Siemens Malaysia Sdn Bhd presenting the Siemens corporate gift as well.

For the third consecutive year at IGEM, companies from the EU showcased the best of green technology under the EU Pavilion (coordinated by the EUMCCI and the EU Delegation). This year, 56 compa­ nies from 9 countries made up the Pavilion, a gathering that for the first time included companies from the United Kingdom.

The highlights of the EU Pavilion this year were diverse, with events of interest both for the visiting public and the Pavilion exhibitors themselves, including: • The Siemens EU Business Lounge – for the second year, Siemens were the exclusive sponsors of the EU Business Lounge providing a venue for exhibitors and visitors to the Pavilion to conduct business in smart and comfortable surroundings.

• Lucky Draw – the Pavilion this year features a Lucky Draw Trail, providing visitors with the opportunity to win fantastic prizes including flight tickets, hotel stays, sea vessel visits and luxury cosmetics provided by Lucky Draw sponsors, AirFrance, KLM, Kiehls, The Frangipani Langkawi, The Andaman Langkawi and Maersk Line.

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• A Green Finance seminar – ‘EUMCCI International Best Practices – Financing Solutions for the Future of Green Growth in Malaysia’. Featuring high level trainers from Luxembourg, United Kingdom, India, Netherlands, Thailand, France and Malaysia, the seminar provided insights into the international dimensions of green finance and the growth of green economies.

• KeTTHA Stakeholders Breakfast – EU Pavilion exhibitors received the opportunity to join Minister, Secretary General, Deputy Secretary General and Undersecretaries from Ministry of Energy, Green Technology & Water as well as the Chairman, Acting-CEO, Chief Strategy Officer and Vice Presidents from Malaysian Green Technology Corporation for a networking session.

• EU Ambassadors’ Cocktails – EU Pavilion exhibitors and special invited guests took the opportunity to network with H.E. Luc Vandebon, Ambassador and Head of the European Union Delegation to Malaysia, other EU Ambassadors and embassy representatives at a cocktail reception at the EU Business Lounge.

Czech Republic: The Embassy of the Czech Republic 5P for RES Avas Export Import Czech Invest DSK spol. s.r.o.

Nafigate Corporation a.s.

SVCS Process Innovation s.r.o Technology Centre of the Academy of Science of the Czech Republic (ASCR) Top WaterIndustry Technologies s.r.o Europe: DiGi Telecommunications Sdn Bhd Logica Sistem Vakuum Sdn Bhd SP Multitech Renewable Energy Sdn Bhd SWITCH – Asia project ‘Train the Trainers’ France: Alstom Aventus Cyclea Saeml Dassault Systèmes Inventec Asia Pacific Sunray Sunzil Pacific Synergie Germany: Clean Batik Initiative REFUsol Solar Plus GmbH Greater Munich Area/University of Applied Sciences Universiti Kuala Lumpur Hoppecke Asia Pacific Pte Ltd IBC Solar Teknik Sdn Bhd M+W High Tech Projects Malaysia Sdn Bhd Q-Cells Malaysia Sdn Bhd

Feature

Italy: E++ The Netherlands: Embassy of the Kingdom of the Netherlands Poland: The Trade and Investment Promotion Section of the Embassy of the Republic of Poland GreenEvo Technology Accelerator, Ministry of the Environment Asket Roman Długi Biogradex-Holding Ltd CTE Carbotech Engineering S.A. Ecotech Poland S.A. EKOTOP Roman Sobczyk Jakusz Systemy Zabezpieczen´ Bankowych Multichem Eko Sp. Z o.o.

PP-EKO Ltd Promar Ltd Qenergy Ltd Ecological Technologies –Zbigniew Tokarz WSK Kraków Ltd Spain: Dresser Rand Guascor Spain Trade and Investment (ICEX) UK: UK Trade & Investment and SE Asia Climate Change Network Atkins Benoy Biodome® Asia Sdn Bhd Foster + Partners HR Wallingford Sinclair Knight Merz

YB Dato Sri’ Peter Chin Fah Kui with Mr. Jan Vejmelka, Czech Republic Embassy in Malaysia and Polish Delegation during the EU-KeTTHA Breakfast

Focus on Countries at the EU Pavilions at IGEM 2012: Czech Republic: For the second year, a contingent of companies from the Czech Republic form an integral part of the EU Pavilion. The Czech Republic presence at IGEM is coordinated by the CzechInvest and Technology Center of the Academy of Science and supported by the Embassy of the Czech Republic in Kuala Lumpur.

Europe: The number of companies that have an international presence that led them to identify themselves as ‘European’ rather than individual company is growing; this year the EU Pavilion had 5 European companies present.

France: Coordinated by UbiFrance, the French Trade Commission, the French Pavilion features 8 companies from France, including Alstom who took part in the EU Pavilion in 2011 and also Synergie – an association of Renewable Industrial, Designer and Engineering Consulting firms.

Germany: In collaboration with the Malaysian German Chamber of Commerce, this year the EU Pavilion had 10 companies from Germany in the German Pavilion including MGCC’s own Clean Batik Initiative and returning exhibitors such as Hoppeke, M+W High

Tech Projects Malaysia, Solar Plus, Q-Cells and The University of Applied Sciences Rosenheim.

Italy and The Netherlands: Both countries return to IGEM with companies that have exhibited in the EU Pavilion in previous editions of IGEM. Poland: Poland returns to the EU Pavilion with the largest contingent of companies, under the auspices of GreenEvo – The Green Technology Accelerator (GTA). This innovative project by the Ministry of the Environment, aims to support Polish companies involved in the development of green technologies in their operations and in the promotion of their unique products on international markets.

Spain: Returning to IGEM, ICEX and Dresser Rand Guascor form the Spanish contingent.

UK: Joining the EU Pavilion at IGEM for the first time UK Trade & Investment and the South East Asia Regional Climate Change Network have come together to promote the business strengths of the UK’s green / low-carbon sector and also the business opportunities.

EUMCCI Review 27

EU Countries in Focus

IRELAND

Ireland has held the EU presidency six times since joining the union in 1973 and will do so again from January 2013.

Ireland interacted with the rest of the EU and the rest of the world. The introduction of the single market created a level playing field across the EU in which all countries were subject to the same rules and so could compete fairly for trade and expanded the country’s reach for export.

With a population of just under 5 million, Ireland is one of the smaller EU countries, but has seen a lot of change through the country’s six turns at the role. In 1990 the Irish This lead to a boom in the Presidency – the first after Irish economy, from the the collapse of the Berlin mid-1990s to the early Wa l l - d e v e l o p e d a n 2000s, but when the approach to German international financial crisis reunification and guided h i t i n 2 0 0 7 I r e l a n d ’s Irish President Mr. Michael D. Higgins the EU’s first steps towards economic was one of those bringing former Communist hit the hardest. In 2010, a states into Europe’s family of nations. financial assistance programme was negotiated and agreed between the Irish The next Irish presidency in 1996 oversaw government, the EU and the IMF totaling vital talks which helped put meat on the €85 billion (including a contribution of bones of what was to become the €17.5 billion from Ireland’s own resources).

Amsterdam Treaty. The treaty put greater The programme consisted of three main emphasis on the rights of EU citizens and elements: increased democracy through more powers - Banking sector reforms to the European Parliament.

- Fiscal consolidation - Structural reforms In 2004 the Irish Presidency coincided with the historic moment when east and The programme has shown signs of west Europe moved closer than ever progress with the last two years showing before with ten mainly former Soviet Block positive growth in the Irish economy aided nations becoming new EU member states. by an improvement in competitiveness.

This bodes well for the country’s upcoming Whilst the governing of the EU was given EU presidency with all Irish government a positive boost by Ireland, the EU has ministers slated to be directly involved in also had an effect on the governing of some fashion in the presidency. In a speech Ireland with the introduction of the earlier this year, Irish Minister of State, European Single Market Programme and Lucinda Creighton highlighted that the the Single European Act (SEA) in 1987, government has been “mindful of the need having a large effect on the way that to focus on issues that are of strongest

28 EUMCCI Review

concern to citizens and Governments right across the EU”. Whilst we will have to wait until the launch of the Irish Presidency to have a clear view of the priorities for its term, the three standout issues nominated by the Minister of State are: - Promotion of sustainable economic growth and job creation - I m p l e m e n t a t i o n o f t h e E U ’s n e w economic governance rules and procedures - Agreement of the Multiannual Financial Framework 2014 - 2020 - The seventh Irish EU Presidency will commence on 1 st January 2013.

Ireland and Malaysia Irish Ambassador to Malaysia H E Mr Declan Kelly Embassy of Ireland in Malaysia www.embassyofireland.my Source: CIA World Factbook, www.eu.europa.eu

EU Countries in Focus

LATVIA

Situated in north-eastern Europe with a coastline along the Baltic Sea, Latvia borders Estonia, Russia, Belarus and Lithuania. It has linguistic links with Lithuania to the south and historical and religious ties with Estonia to the north.

This small, but strategically located country is on the track to join Eurozone in 2014.

Basic information: Year of EU entry: 2004 Political system: Republic Capital city: Riga Total area: 65 000 km² Population: 2.3 million Currency: lats (might change to EU in 2014) Latvia joined EU in May 2004 and just few weeks after country joined also NATO. These developments would have been extremely hard to imagine in the 51 years when Latvia - like Estonia and Lithuania

- was occupied by the Soviet Union. Even though Latvian is an official language- a quarter of the population still remains Russian-speaking. The reforms introduced in 2004 connected with the use of Russian in schools still remains controversial.

For a long time Latvia was mostly an agricultural country –with fishing, seafaring and forestry as its main focus. These still remain an important sector with 50 percent of the population residing in rural areas.

Country`s economy grew by 50% within 3 years (2004-2007), but unfortunately the global financial crisis of 2008-9 hit the country hard, and the former Baltic tiger endured one of the worst recessions in the EU. Now Latvia is slowly recovering and aiming to join eurozone in January 2014. The bank of Latvia forecasted that change of currency will have positive effect on economy boosting GDP by 7,4%, investment by 15,9% and exports by 5%.

Country hopes also that the challenge will attract foreign investors.

Currently Latvia is exporting to Malaysia mostly: wood products, textiles and apparels, metals, machinery, chemicals and pharmaceuticals. Importing from Malaysia: machinery, transport vehicles, chemicals and pharmaceuticals, energy, fuel, minerals and metals.

Latvia & Malaysia: Latvian honorary Consul in Singapore Mr. Rita V Skuja-Steele- Honorary consul Email: steeled@singnet.com.sg Embassy of the Republic of Latvia Chancery: 37-11, Kamiyama-cho, Shibuyaku, Tokyo. Post Code: 150-0047 Tel. 03-3467-6888 H.E. Mr. Peteris VAIVARS, Ambassador Extraordinary and Plenipotentiary

EUMCCI Review 29

EU & Malaysia News

New EU Presidency On the 1 st July 2012, Cyprus took over from Denmark as the third member of the trio presidency that has led Europe for the past 12 months and will until the end of 2012. The priorities of the Cyprus Presidency of the Council of the European Union are working Towards a Better Europe, and as such, the Cyprus Presidency Cyprus Presidency has set four main priorities: 1. Europe, more efficient and sustainable The aim will be to promote effective policies that will result in more efficient governance, addressing the uncertainty and instability caused by the crisis. The negotiations on the Multiannual Financial Framework for the period 2014-2020 will be the main priority of the Cyprus Presidency. The Presidency will work towards the finalisation of the negotiations and the completion of a fair and effective EU budget, support growth and enhance employment opportunities. Emphasis will be given to the quality of spending so that the policies and programmes that will be financed under the 2 new Multiannual Financial Frameworks are policies with real European added value.

Following the European Council conclusions in February 2012, Cyprus Presidency will also focus on energy policy. Emphasis will also be placed on sustainable development and the follow up of the Rio+20 Summit. In line with the Europe 2020 Strategy, inclusive and equitable green growth shall be promoted through the sustainable management of resources, especially water.

It is essential for the EU that policies on climate change, environment and energy are implemented in an integrated way. In addition, the Cyprus Presidency aspires to ‘reenergize’ the EU Integrated Maritime Policy, which will address relevant challenges in an efficient and sustainable way.

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Press conference marking the start of the Cyprus EU Presidency.

2. Europe, with a better performing and growth-based economy The economic crisis has highlighted the need for further effectiveness of policies and measures of the Union. The approach for the recovery of the European economies should comprise of both fiscal consolidation a n d s u s t a i n a b l e e c o n o m i c g ro w t h measures.

The Presidency will seek to work on the new enhanced framework of economic governance and reinforce budgetary surveillance, so as to ensure fiscal stability.

In parallel, the EU needs to recover from the crisis and stimulate growth. In this respect, the monitoring of the implementation of the Europe 2020 Strategy is equally important for the Cyprus Presidency.

3. Europe, more relevant to its citizens, with solidarity and social cohesion Cyprus Presidency will aim to work towards bringing Europe closer to its citizens, giving emphasis on youth employment, in view of the rising unemployment rates in the Union. Furthermore, one of the most important objectives of the Presidency is the establishment of the Common European Asylum System by the end of

2012, focusing on building up practical cooperation between Member States in protecting the rights of those in need of international protection.

The Presidency will also place emphasis on the further participation and involvement of social partners, NGOs and local authorities in the formulation and implementation of the Europe 2020 Strategy.

4. Europe in the world, closer to its neighbours The Presidency will work closely with the High Representative of the Union for Foreign Affairs and Security Policy and the European External Action Service, which are responsible for the external and security affairs and assure coherence and continuity.

Growth can also be promoted through a strengthened EU external trade policy and the Cyprus Presidency will work towards this direction.

For more information and a full detailing of the Cyprus Presidency priorities, visit: http://www.cy2012.eu

EU & Malaysia News

EIB supports utilisation of renewable energy resources in Ukraine The European Investment Bank (EIB) is lending EUR 200 million to finance the implementation of the ambitious UkrHydroEnergo programme focused on modernising and upgrading electrical energy generation from hydropower.

EIB Vice-President Anton Rop stated: “This is the first EIB-financed project in Ukraine contributing to increasing the share of electricity generation from renewable sources. This will contribute to the reduction of alternative fossil fuel consumption implying a significant decrease in CO2 emissions and help Ukraine to meet its climate change commitments.”

The EIB funds will support the refurbishment and upgrading of 22 conventional and pumped storage hydropower plant units at six power stations along the Dnieper River in central Ukraine. The total final installed capacity of this project will be 980 MW. Once completed, it will extend the economic lifetime of these renewable energy facilities and increase the available electrical capacity by 10%. In addition, the project will improve the operational

performance of the Ukrainian power system and assist in its synchronisation in the medium term with the European electricity transmission system.

This project will be co-financed by the European Bank for Reconstruction and Development (EBRD). Technical assistance to support project implementation is funded through the Neighbourhood Investment Facility.

The EIB has so far provided loans in Ukraine, including the current loan, totalling some EUR 1.3 billion covering projects in the energy, road and water sectors, and – indirectly through commercial banks – operations supporting SMEs.

mandate for the Eastern Partner Countries (Ukraine, Moldova, Georgia, Armenia, Azerbaijan and Russia) of EUR 3.7 billion for the period 2007-2013. The current mandate provides for the financing of projects that are of significant interest to both the EU and its Eastern Partners in the transport, energy, telecommunications and environmental infrastructure sectors.

As of mid-2009 it has been extended to also cover loans for SMEs via banks in Eastern Partnership countries.

The EIB has also set up at its own risk the Eastern Partners Facility (EPF) for an amount of EUR 1.5 billion, with a ceiling of EUR 500 million for loans in Russia.

This facility enables the EIB to provide loans to support investment grade projects that sectorwise go beyond the scope of the mandate and helps to promote EU investment in the region, notably by European corporates.

For more information contact: d.ondrejicka@eib.org

The EIB – the European Union’s bank – finances projects in Ukraine on the basis of an EU Council and European Parliament

Source: http://www.eib.org

GTP 2.0 Open Days held in KL, Kuching and Kota Kinabalu The Government Transformation Plan (GTP)2.0 is a road map, setting out targets for the next three years, building on those already achieved, to implement new initiatives aimed at addressing current needs.

programmes and initiatives to address the key areas of concern of the people while supporting Malaysia’s transformation into a developed and high income nation.

Given the success of the original GTP which reaches the end of its remit in 2012, the decision was made by the Government to extend the GTP and develop new initiatives and targets for the next three years – 2013-2015.

In July and August 2012, the results of the labs were released to the public for feedback in a series of Open Days. About 8,000 people attended the event in Kuala Lumpur to review key initiatives, offer their feedback to Pemandu and participate in break-out sessions with top government officials who took the roles of lab leaders.

The GTP 2.0 Labs, encompassing the 7 National Key Results Areas (NKRAs), were conducted from April 23rd - May 31st 2012 to map out new strategies,

Minister in the Prime Minister’s Department Tan Sri Dr Koh Tsu Koon said the Government had achieved all the targets for the first phase. “However, the education

sector still needs time for results to be seen, while the crime and corruption aspects are the most challenging areas because they relate to people’s attitude.”

Sources: http://www.pemandu.gov.my

EUMCCI Review 31

What’s Happening

What’s Happening In...

Europe:

November FINLAND 23rd – 25th November 2012 PHARMACY DAYS 2012 HELSINKI FAIR CENTRE, FINLAND A huge offering, providing a renewed concept for all those working in the field of pharmacy, offering ideas and information in support of their work.

For more information visit: http://www.farmasianoppimiskeskus.fi/ CZECH REPUBLIC 5th – 6th November 2012 CROSS INDUSTRY B2B PARTNERING PRAGUE, CZECH REPUBLIC B2B brokerage/partnering event within the framework of Cross-Industry International Conference and Networking (TTI 2012).

For more information visit: http://www.b2match.eu/crossindustrypartnering2012/pages/home SWEDEN 26th November 2012 CSR FORUM THE SWEDISH EXHIBITION AND CONGRESS CENTRE, GOTENBURG, SWEDEN The fifth consecutive CSR Forum for the West Sweden region.

For more information visit: http://www.csrvastsverige.se/

December FRANCE 4th – 7th December 2012 EXPOPROTECTION PARIS PORTE DE VARSAILLES, PARIS, FRANCE The exhibition for Risk Prevention and Management For more information visit: http://www.expoprotection.com/ January 2013 FINLAND 25th -26th January 2012 EDUCA HELSINKI EXHIBITION & CONVENTION CENTRE, FINLAND The national trading event for educators in Finland.

For more information visit: http://web.finnexpo.fi/Sites1/ Educa/en/Pages/default.aspx We hope to feature more business and social events from Europe and Malaysia in future issues of Review. Please do help us by letting us know which kind of events and social or cultural happenings you would be interested in reading about.

Contact us at communications@eumcci.com

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Malaysia:

November KUALA LUMPUR 6th November 2012 EUMCCI VIP LUNCHEON WITH TAN SRI AMIRSHAM, MIDA CHAIRMAN SHERATON IMPERIAL, KUALA LUMPUR. The EUMCCI VIP Luncheon series continues with our latest speaker, the new MIDA Chairman, Tan Sri Amirsham who will discuss MIDA’s continuing mission to ensure Malaysia achieves its goals in economic transformation and assist companies who wish to invest in the manufacturing and services sectors in Malaysia.

For more information visit: http://www.eumcci.com/ component/event/?task=view&id=99%22 20th – 21st November 2012 PHARMATECH – KUALA LUMPUR CONVENTION CENTRE, KUALA LUMPUR Pharmatech is one of the biggest trade events specific to the pharmaceutical sector.

For more information visit: http://www.pharmatechnol.com/ 27th – 29th November 2012 INTRADE MALAYSIA – MATRADE, KUALA LUMPUR The theme for INTRADE 2012 is “Energising Export Growth”, selected to reflect the importance of sustaining Malaysia’s export opportunities in the face of increased competition and uncertainties in the global economy.

For more information visit: http://www.intrademalaysia.my/ KUALA LUMPUR

December

1st December 2012 EUMCCI ANNUAL GOLF CHALLENGE – KL GOLF AND COUNTRY CLUB, KUALA LUMPUR Initiated this year by the EUMCCI Oil & Gas Committee, the event has been organised to foster close partnerships and networking between all oil and gas companies in Malaysia and also members from European embassies and chambers.

For more information visit: http://www.eumcci.com/ component/event/?task=view&id=98%22 15th December 2012 EUMCCI BREAKFAST DIALOGUE WITH MDTCC SECRETARY GENERAL As part of the EUMCCI Breakfast Dialogue series, the MDTCC Secretary General will on the focus and directions of enforcement activities and initiatives embarked by the Ministry of Domestic Trade, Cooperatives and Consumerism including some sights on the game changing new legislation, the Trade Descriptions Act (TDA).

For more information visit: http://www.eumcci.com/ component/event/?task=view&id=96

Corporate Partner News

Hotel Istana Kuala Lumpur City Centre

Embraces The Spirt of Ramadan with Rumah Peyakin

Mr. Nathan Vaithi (Executive Assistant Manager) of Hotel Istana presenting ‘Duit Raya’ to children of Rumah Peyakin

In September, Hotel Istana Kuala Lumpur embraced the spirit of Ramadan to welcome selected homes as part of its CSR activity. This year, Rumah Peyakin (Pertubuhan Kebajikan Anak-anak Yatim / Miskin Klang) was invited to buka puasa with the associates of the hotel at its grand ballroom.

At the hour of break fast, 70 children, aged between 6 and 17 years old were ushered to a delightful menu specially catered to young ones consisting of biryani and other traditional Malay dishes at the respective stalls set up. The event was about values of giving and offering of community support. During the Buka Puasa, both the management and associates from the hotel joined the

children for an enjoyable wholesome festive meal.

Rumah Peyakin, established in 1974, houses orphans and children who come from poor family background. The organisers believe in nurturing constructive attitude and right mindset that mould their character to be strong individuals who are determine to change their life’s destiny for the better.

“Hotel Istana is proud to uphold the values of sharing and contributing back to the local community. Meeting the children, talking and getting to know them personally was an incredibly rewarding and delightful experience. The activity with the children further enhance the spirit of Ramadan

because of the way they are and the positivity that they project in life” said Patricia Sik, the Marketing Manager of Hotel Istana Kuala Lumpur.

Patricia added “A special thanks to Tourland Travel Sdn Bhd who provided transportation to bring the childrens to Hotel Istana” According to Yang di Pertua Tuan Haji Wan Abdul Hisham also affectionately known as Pak Wan, the Principle of the home, the children are fortunate to have the opportunity to experience buka puasa in a city hotel when normally the break fast would only be held at home. During the dinner, the children also received ‘Duit Raya’, which was distributed by Nathan Vaithi, Executive Assistant Manager of the hotel.

For more information on Hotel Istana Kuala Lumpur, you may contact 03-2141 9988

Rumah Peyakin and associates of Hotel Istana

EUMCCI Review 33

Corporate Partner News

A Whole New World At Tesco Extra Tesco relaunches flagship store in Mutiara Damansara September 2012, ten years after its first foray into the Malaysian retail market, Tesco Malaysia launched its new Extra store in Mutiara Damansara providing customers Extra Services, Extra Choices and Extra Facilities.

The store which first opened in 2003, has undergone a five-month renovation to unveil a modern look, with everything customers need and want, under one roof. A total of 6000 new products have been introduced at the Extra store, utilising a shop-in-shop layout with Baby World, Toy World, Denim World, Home World, Samsung World, Bistro, Bake Shop, Optical Shop, Phone Shop and Grab ‘n Go station for customers convenience.

“We are extremely excited with the relaunch of the Tesco Extra Mutiara Damansara store as we now have the chance to innovate a shopping experience according to our customers’ needs,” said

Sunghwan Do, CEO of Tesco Malaysia.

“The transformation will not just be in terms of look and feel but an offering as well, as we continuously improve our fresh offers, and strengthen our nonfood range,” said Do. Do added that the new From left: Area Director, Brendan Sta Maria; Tesco Malaysia CEO, SungHwan Do; Tesco store not only offers a Extra Mutiara Store General Manager, Kumaran Supramaniam and Tesco Malaysia fantastic new range of Advisory Board Chairman, Dato’ Sri Mohamed bin Abid. products at low prices, facilities, such as a music school, dance but also an array of shops and kiosks in school, clinic, and day spa which will be the mall area that offer exciting products, opened by end of the year. services and facilities for everyone. In addition to a new food court, playland, additional ATMs, wifi and improved carpark system, the mall now includes more restaurants, mobile and telecommunications shops. Still under works are the education

Do further added that the grand launch of Tesco Extra Mutiara Damansara represents a new beginning for Tesco and there are plans moving forward to transform more stores to this Extra format throughout the country.

“We have worked hard to understand our customers and put them first in every decision we make. We are very pleased with the transformation to the Extra format and we hope our customers will enjoy it too,” said Do. A special highlight to the launch, was a Charity Hunt with local personalities – TV Chef Sherson Lian, TV host and producer Sasha Bashir, Mix FM’s Charlene Wong and singer Alvin Antons who completed ‘tasks’ in Tesco Extra worlds to win Tesco vouchers of up to RM10,000 for their charities of choice.

For more information, visit www. tesco.com.my. Email us at media. centre@my.tesco.com. Like us on facebook – facebook.com/tescomy Follow us on twitter – tescomalaysia

From left: Tesco Extra Mutiara Store General Manager - Kumaran Supramaniam, Tesco Malaysia Advisory Board Chairman – Dato’ Sri Mohamed bin Abid, Tesco Malaysia CEO – SungHwan Do and Area Director, Brendan Sta Maria.

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Corporate Partner News

Qatar Welcomes New Country Manager Emmanuel Oswald was appointed Qatar Airways Country Manager Malaysia and Brunei on August 1st 2012 with a task to further develop Qatar Airways’ presence in this important market. Prior to his current role in Malaysia, Emmanuel spent more than 3 years at Qatar Airways Head Office in Doha, Qatar where he was tasked to manage the development of Global Agency Sales and Global Leisure Sales for the 5-star airline.

Emmanuel is a French national with more than 15 years experience across various areas in the airline industry in Europe, Middle East, now Asia.

For more information about Qatar Airways, visit www.qatarairways.com

Qatar - Skytrax 2012 Winners Qatar Airways has once again triumphed at the annual Skytrax World Airline Awards, winning three top accolades including the main award World’s Best Airline for the second year running.

Qatar Airways Chief Executive Officer Akbar Al Baker, pictured left, receiving the coveted award of World’s Best Airline for the second consecutive year at the annual Skytrax World Airline Awards held at the Farnborough Air Show. With him is Skytrax CEO Edward Plaisted.

The Doha-based carrier retained the coveted title of Airline of the Year 2012 and notched up two further awards – Best Airline in the Middle East for the seventh consecutive year and the Best Airline Staff Service award in the Middle East.

proud of the adulation given once again by the very people who fly - the travelling public, for their support and faith in Qatar Airways,” said Al Baker, speaking after being presented with the awards. “Qatar Airways set out on a mission 15 years ago when we launched to be the world’s best airline and spread the airline’s quality brand to all corners of the world. “Last year we achieved that. Retaining awards is always difficult, but we have managed to do so amid the tough competition which only shows we remain focused in our day to day job of offering passengers what they fully deserve – the highest standards of service both in the air and on the ground.

“The achievements further reflect the high standards that we set for ourselves and receiving the awards is fantastic recognition of the hard work and commitment of our

staff across the world who help make Qatar Airways the success it is today.”

Since the beginning of the year, Qatar Airways has launched flights to Baku (Azerbaijan); Tbilisi (Georgia); Kigali (Rwanda); Zagreb (Croatia), Erbil (Iraq), Baghdad, and most recently, Perth (Australia) with many more destinations planned during 2012.

Over the next few months, Qatar Airways launches services to a diverse portfolio of new routes, including Kilimanjaro, Tanzania (July 25); Mombasa, Kenya (August 15); Yangon, Myanmar (October 3); Maputo, Mozambique (October 31) and a date yet-to-be-announced to the Serbian capital Belgrade.

The winners were announced at an awards ceremony attended by leading figures from the global aviation industry at the Farnborough Air Show, the world’s largest aerospace event taking place in the UK this week. The Skytrax awards, conducted by the global aviation research organisation, polled over 18 million business and leisure air travellers from more than 100 countries.

Qatar Airways Chief Executive Officer Akbar Al Baker hailed the achievements as “fantastic recognition” of all employees at Qatar Airways for the dedication and commitment to their job. “I am extremely

Qatar Airways Chief Executive Officer Akbar Al Baker, with Skytrax CEO Edward Plaisted.

EUMCCI Review 35

Corporate Partner News

Kelly Malaysia annual Employment Outlook and Salary Guide 2012/2013 Lists Critical Workforces in Demanding Job Industries.

Kelly Services (M) Sdn. Bhd. (Kelly Malaysia) launched its annual Employment Outlook and Salary Guide 2012/13 (Kelly Salary Guide) on Monday 10th September 2012 at its corporate office in Menara Bank Islam.

The Kelly Salary Guide 2012/2013 which is a comprehensive reference tool on salary trends, job titles and employment outlooks across industries within the Malaysian marketplace, presented an optimistic outlook on the job market despite ongoing scarcity of top talent.

Presenting key findings at the launch, Ms. Melissa Norman, Managing Director Kelly Malaysia said, “As Malaysia transforms itself from an input-driven growth strategy to one increasingly driven by knowledge,

the talent required to advance the economic transformation agenda must possess skills and qualities to match industry requirements. We have seen strong demand for skilled talent across all industries as talent mobility is also taking place within Malaysia with talents increasingly willing to switch jobs. We are also noticing that employers are willing to pay higher salaries for top talent who can hit the ground running and require little training. The demand of talent has become more apparent in growing areas of the economy, especially the Banking and Financial, IT, Business Services and Engineering industries.”

The Kelly Salary Guide indicated that as Malaysia has become a key Islamic Banking and Financial hub of Asia, the need for specialised talent in this sector has intensified. Strong emphasis is placed on the four core sectors in Islamic Finance: Islamic Banking, Takaful, Islamic Capital Market and Islamic Money Market.

The Kelly Salary Guide presented an optimistic outlook and a high

demand for highly-skilled workforce both at the entry and experienced levels. The qualities sought are from the professional and technical skills, and areas which are acute would be Engineering, Life Science, Pharmaceutical, Information Technology, Communications, Content and Infrastructure, and the Retail Sectors.

These ranges of core skills become critical as industries move up the value chain and undertake new activities as an increasing number of Malaysian companies penetrate the global markets, establishing themselves regionally as well as countering stiff competition from other countries providing higher value-added activities, such as research and development.

Compiled annually since 2005, the Kelly Salary Guide 2012/2013 aims to become a handy reference tool. It is an industryfocused guide that is indicative of actual transactions between employers and employees. The easy-to-read format outlines staffing opportunities, skills and specializations in demand and human resource strategies.

The Kelly Salary Guide 2012/2013 will be available on Kelly Malaysia’s website: www.kellyservices.com. my by October.

Crowe Howarth In conjunction with their 2013 Budget & Tax Planning events across Petaling Jaya (4 Oct), Penang (9 Oct) and Johor Bahru (12 Oct), Crowe Howarth are pleased to present a special edition of the recent Budget changes in this issue of Crowe Howarth Tax Connections.

This useful document is available for download from the EUMCCI website www.eumcci.com

36 EUMCCI Review

Should you have any questions, please contact any of the tax managers Crowe Howarth at (03) 2788 9898 or email info@crowehorwath.com.my

Corporate Partner News

Sime Darby Healthcare Launches New iPhone App

Sime Darby Healthcare, a subsidiary of the Sime Darby Group and one of Malaysia’s leading private hospital brands, has launched a new mobile phone application that allows users to find and make appointments with its doctors using their iPhone. The free app is available for download via the iTunes store.

The new Sime Darby Healthcare iPhone app was developed by Medeguide Holdings Limited and features over 180 doctors listed by medical specialty. The app displays key information about doctors, such as conditions they treat and procedures they perform, along with a Google map of the hospital. Users can request appointments with selected doctors by submitting a short online form or calling the appointment hotline directly from the app.

Sime Darby Healthcare is the first hospital in Malaysia to use the popular iPhone app for doctor search. The impetus to develop the iPhone app was based on data that showed finding a doctor is one of the primary reasons people visit the hospital’s website, and that more people were accessing their website through mobile phones.

Business Development Director, Edgar Toral, says that online marketing will be a major focus of the hospital moving forward. “Our business relies on creating quick and easy access to our doctors”, says Mr. Toral, “and that’s exactly what this app does – it creates easier access.”

specializing in brain, heart, spine and joint disorders. Later this year, it will commission its fourth hospital facility in Desa ParkCity specializing in women & children’s health, elderly health and endocrinology.

Elaine PY Cheong, Sime Darby Healthcare’s CEO-Medical, said the hospital group is investing more in web and mobile technologies to improve connectivity with patients and consumers.

For more information about the Sime Darby Healthcare Group, visit www.simedarbyhealthcare.com or call the Customer Careline at +603 5639 1212.

Sime Darby Healthcare is in an expansion mode. In January, the healthcare group opened its third hospital in Shah Alam

“Our business relies on creating quick and easy access to our doctors and that’s exactly what this app does – it creates easier access.”

EUMCCI Review 37

Corporate Partner News

New boss at the helm of Nottingham’s Malaysia Campus

Professor Christine Ennew, currently ProVice-Chancellor for Internationalisation, is to be the new Provost and Pro-ViceChancellor of The University of Nottingham’s pioneering Malaysia Campus - she will take up her post in 2013.

Professor Ennew takes over from Professor Ian Pashby who, after nearly five years at the helm, is moving to the University of Hull as Pro-Vice-Chancellor for Engagement.

Professor Ennew said: “Malaysia is now a regional hub for international universities in Asia and competition is growing all the

time. There are challenges ahead but over the last decade Nottingham has built a strong and hugely attractive campus-based institution in Malaysia and we are continuing to invest heavily in teaching, research and the student experience.

Over the next decade we need to ensure we get that balance right. Teaching and learning will remain our core purpose but we will be focusing increased attention on streng­t hening research and business engagement, and we have an excellent base to build on.”

Professor Ennew has been at the heart of Nottingham’s ambitious internationa­ lisation programme for many years spending significant periods of time in China and the wider Asia-Pacific region.

She took a leading role in the development of the Malaysia Campus when it was first established in Kuala Lumpur in 2000 and between 2008 and 2011 she had oversight

responsibility for the continuing develop­ ment and integration of Nottingham’s historic campuses in China and Malaysia.

The University of Nottingham’s ViceChancellor, Professor David Greenaway, said: “When The University of Nottingham established a campus in Malaysia the move was certainly visionary. Just 80 students walked through the doors when the campus opened in 2000. Since then thousands of students of all nationalities have reaped the benefits of gaining a British degree after studying on the other side of the world.”

More information is available from Josephine Dionisappu, PR & Communications Manager at The University of Nottingham Malaysia Campus on +6 (03)8924 8746.

New Corporate Partners TalentCorp

Michelin Malaysia Sdn Bhd

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Level 6, Surian Tower 1, Jalan PJU 7/3, Mutiara Damansara 47810 Petaling Jaya Selangor, Malaysia Tel: +603-7839 7000 Fax: +603-7839 7001 Email: info@talentcorp.com.my Website: http://www.talentcorp.com.my

Point of Contact: Farah Delah Suhaimi Kumed Suresh

Unit 901 & 904, Uptown 2 No. 2, Jalan SS 21/37, Damansara Utama 47400 Petaling Jaya, Selangor Tel: +603-7680 3888 Fax: +603-7680 3999 Email: enquiries@my.michelin.com Website: www.michelin.com.my

Point of Contact: Mr. Beltran Yturriaga, Managing Director

Brief Company Profile: Established under the Prime Minister’s Department to formulate and facilitate initiatives to address the availability of talent in line with the needs of the country’s economic transformation. Collaborating closely with relevant Government agencies and employers in priority economic sectors, TalentCorp develops demand-driven initiatives focused on three strategic thrusts, specifically (1) Optimise Malaysian talent, (2) Attract and Facilitate Global Talent and (3) Build Networks of Top Talent.

Brief Company Profile: Michelin Malaysia Sdn Bhd is part of the Michelin group, a global company that designs, manufactures and sells tyres for all type of vehicles including airplanes, automobiles, trucks, earthmovers and motorcycles.

New Corporate Partners

Crewstone International Sdn Bhd

RSM Robert Teo, Kuan & Co

Roland Berger Strategy Consultants Sdn Bhd

Sime Darby Healthcare Sdn Bhd

27-5 Menara One Mont Kiara 1 Jalan Kiara, 50480 Kuala Lumpur Malaysia Tel: +603-6201 3133 Fax: +603-6203 9133 Email: jalilah@crewstoneinternational.com Website: www.crewstoneinternational.com

Point of Contact: Datuk Wira Jalilah Baba, Chairman

1st Floor, Wisma RKT, Block A, No. 2, Jalan Raja Abdullah Off Jalan Sultan Ismail 50300 Kuala Lumpur Tel: +603-2610 2888 Fax: +603-2691 7733 Email: audit@rsmi.com.my Website: www.rsmi.com.my

Point of Contact: Dato’ Robert Teo Keng Tuan, Managing Partner

Level 39, Menara Standard Chartered No 30 Jalan Sultan Ismail 50250 Kuala Lumpur Tel: +603-2203 8600 Fax: +603-2203 8601 Email: amalia.martin@rolandberger.com Website: www.rolandberger.com

Point of Contact: Ms Amalia Martin, Manager, Knowledge Department, South East Asia

2, Jalan Lapangan Terbang Subang Seksyen U2, 40150 Shah Alam, Selangor Tel: +603-7846 0923 Fax: +603-7846 0925 Email: faith.tang@simedarby.com Website: www.simedarbyhealthcare.com

Point of Contacts: Mr. Edgar Toral Hernandez - Group Director, Business Development & Marketing Ms. Faith Tang – Manager, International Marketing

Brief Company Profile: Crewstone International Sdn Bhd is a managementconsulting firm comprised of experienced top industry leaders and specialists from various fields and backgrounds. With its global headquarters in Kuala Lumpur, Crewstone has a strong international network of associates from financial capitals like New York, Dubai, Shanghai, and London covering various fields.

Brief Company Profile: RSM Robert Teo, Kuan & Co. together with its associates in the RSM RKT Group in Malaysia provide professional services relating to:- Corporate Recovery & - Business Setups - Tax Consulting & Insolvency - Risk Management & Compliance Internal Audit - Corporate Finance - Financial & Tax due - System and control diligence review - Business Strategies - Audit & Assurance - Business consulting - Operational Data and support services Engineering - Business Process Outsourcing

Brief Company Profile: Roland Berger Strategy Consultants, founded in 1967, is one of the world’s leading strategy consultancies.

With around 2,700 employees working in 51 offices in 36 countries worldwide, the company has successful operations in all major international markets, including Malaysia. Its 14 global Competence Centers offer comprehensive solutions tailored to meet their clients’ requirements.

Brief Company Profile: Sime Darby Healthcare (SDH) is a trusted leading private healthcare provider with 2 medical facilities and a nursing and health sciences college. It is one of the six core divisions within the Sime Darby Group, a Malaysia-based diversified multinational. Sime Darby Medical Centre Ara Damansara, the latest medical facility by the Sime Darby Healthcare Group, opened in early 2012, is Malaysia’s first stand-alone Centre of Excellence for brain, heart, spine and joint cases.

EUMCCI Review 39