PORTFOLIO 2016 | ARCH+BRANDING | HONG

E U N E E HONG

ARCHITECTURE BRANDING PORTFOLIO 2016

A R C H I T E C T U R E AND

BRANDING

eunjeeh@design.upenn.edu

EUNJEEH@DESIGN.UPENN.EDU

Studies finance in undergraduate. While interning at a management department in an architecture company, falls in love with architecture.Applies for architecture school with a portfolio of sculpture, drawings, paintings. After graduation, lands a job at a branding company, specializing in architecture. Decides to revisit her own architecture projects from school, and brand each of them.

This is the portion of that.

ARCHITECTURE BRANDING PORTFOLIO 2016

EUNJEEH@DESIGN.UPENN.EDU

E U N E E HONG

ARCHITECTURE

BRANDING

RESIDENCE BDG

HOTEL LABYRINTH

PHILADELPHIA, USA CRIT/ ERDY & McHENRY INDIVIDUAL WORK

PHILADELPHIA, USA

PHILADELPHIA COOP

PHILADELPHIA COOP

PHILADELPHIA, USA CRIT/ ANNETTE FIERRO

PHILADELPHIA, USA

VERTICAL TERROIR

WINERY INSTITUTE

NEW YORK, USA CRIT/ MATIAS DEL CAMPO PARTNER: SANDY JAN, DAVID LIU

NEW YORK, USA

PUJIANG TOURIST VILLA

PUJIANG TOURIST VILLA

SHANGHAI, CHINA CRIT/ VALERIO MORABITO INDIVIDUAL WORK

SHANGHAI, CHINA

LA PETITE PATISSERIE NEW YORK, USA

ARCHITECTURE BRANDING PORTFOLIO 2016

EUNJEEH@DESIGN.UPENN.EDU

Hotel Labyrinth

PRESENTED BY EUNJEE HONG

PHILADELPHIA CO-OP

路

1

STORY BEHIND

HOTEL LABYRINTH THE HOTEL LABYRINTH IS THE SUCCESSFUL COLLABORATION OF ARCHITECT, INTERIOR DEISGNER, DEVELOPERS AND PHILADELPHIA MINISTRIY OF TOURISM. TO MAKE THE STAYS MORE EXPERIENTIAL, A NEW THEME WAS SEEKED FOR. HOTEL HAS BEEN A PLACE WHERE TRAVELLERS STAY WHILE THEY ARE ON JOURNEY. A STOPPING POINT BEFORE DESTINATION. HENCE THE QUESTION COMES: WHAT IF THE HOTEL BECOMES THE DESTINATION, WHERE EVERYTHING STARTS? GET LOST IN HOTEL LABYRINTH, EXPLORE AND DISCOVER YOURSELF. LOCATED AT THE BORDER OF UNIVERSITY CITY AND CENTERCITY OF THE PHILADELPHIA, THE MAGNIFICIENT HOTEL IS FILLED WITH STAIRS AND MAZE-LIKE CORRIDORS. THE BRANDING STARATEGY FOLLOWS SUCH IDEA, “THE HOTEL LABYRINTH, WHERE THE JOURNEY BEGINS.”

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

·

2

MOODBOARD

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

路

3

COLOR PALETTE

CMYK RGB

0.0.0.100

0.0.0

100.73.28.86

05.06.19.00

12.31.68.00

04.28.44

241.232.208

224.177.105

PANTONE C

BLACK 6U 296 C

PANTONE U

PRESENTED BY EUNJEE HONG

BLACK 6U

296 U

468 C METALLIC 8384C

468 U

METALLIC 8384U

HOTEL LABYRINTH

路

4

APPLICATION / STATIONARIES

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

路

5

APPLICATION / BUSINESS CARD

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

路

6

HOTEL INVENTORIES

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

路

7

HOTEL INVENTORIES

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

路

8

APPLICATION / WEB LANDING

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH

路

8

APPLICATION / WEB

THE LABYRINTH

ROOMS

PROGRAM & AMENITIES

PHILADELPHIA

CONTACT

The Labyrinth,

where the journey begins.

The best is yet to come. More than your expectation.

BOOK NOW

THE LABYRINTH

ROOMS

PROGRAM & AMENITIES

PHILADELPHIA

CONTACT

The Labyrinth,

where the journey begins.

The best is yet to come. More than your expectation.

DOUBLE SUITES

BOOK NOW

3 Bedrooms, 2 Bathroom, Library, Open Kitchen, Center City View Balcony, Mystery Stairs Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur

BOOK NOW

HOTEL LABYRINTH 2930 CHESTNUT ST, PHILADELPHIA, PA, 19104 USA | +1 215-222-7100 | HOTELTHELABYRINTH.COM

PRESENTED BY EUNJEE HONG

HOTEL LABYRINTH 2930 CHESTNUT ST, PHILADELPHIA, PA, 19104 USA | +1 215-222-7100 | HOTELTHELABYRINTH.COM

HOTEL LABYRINTH

路

9

Manhattan Institute of Enology

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

1

STORY BEHIND

MANHATTAN INSTITUE OF ENOLOGY THE FIRST SCHOOL THAT IS SOLELY DEVOTED TO THE STUDY OF ENOLOGY IN MANHATTAN. ALTHOUGH RATHER PREVALENT IN EUROPE, THE IDEA OF ENOLOGY SCHOOL IS A BIT UNFAMILIAR IN THE USA. IT IS DIFFERENT FROM A SIMPLE WINE SCHOOL IN THAT ENOLOGY DEALS WITH THE COMPREHENSIVE PROCESS OF WINEMAKING INCLUING FERMENTATION, EARTH QUALITY, SEEDING, AND BREWING. THE ARCHITECT DESIGNED THE BUILDING INSPIRED FROM VISCOCITY OF LIQUID. DIFFERENT CHARACTERISTICS OF LIQUID - ICE, WATER, SPLASH, WAVE, STEAM - WERE USED IN STRUCTURES, PROGRAMMING, FACADE, AND CIRCULATION. VISUAL CONNECTIONI BETWEEN THE BUILDING AND WINE WAS VERY CLEAR AND THIS ICONIC BUILDING NOW STANDS AS ONE OF THE LANDMARKS IN NEW YORK CITY. BRANDING STRATEGY IS TO FOLLOW SAME STRATEGY AND CREATE TO FIND EASY-TO-UNDERSTAND VISUAL CONNECTION BETWEEN THE INSTITUTE AND WINE.

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

2

MOODBOARD

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

3

COLOR PALETTE

CMYK RGB

0.0.0.100

0.0.0

100.73.28.86

05.06.19.00

12.31.68.00

04.28.44

241.232.208

224.177.105

PANTONE C

BLACK 6U 296 C

PANTONE U

PRESENTED BY EUNJEE HONG

BLACK 6U

296 U

468 C METALLIC 8384C

468 U

METALLIC 8384U

MANHATTAN INSTITUTE OF ENOLOGY

路

4

LOGO STUDIES

HORIZONTAL LOCKUP

VERTICAL LOCKUP

SQUARE LOCKUP

INTERACTIVE PATTERN

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

5

FONTS STUDIES

MAIN FONT

Aa Aa

DIN Pro- Regular/Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz

SUB- FONT

Aa DIN CONDENSED Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10

Neque poro

Aa

Big Caslon - Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

TITLE EXAMPLE

COPY FONT | FOOTER FONT

SUB-TITLE EXAMPLE

BODY EXAMPLE / FOOTER EXAMPLE

I TA Q U E E A R U M R E R U M H I C TENETURA SAPIENTE

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua.

SIZE: 60

SIZE: 12

SIZE: 8

SIZE: 6

KERNING: 25

KERNING: 200

KERNING: 0

KERNING: 0

LINE WEIGHT: 60

LINE WEIGHT: 16

LINE WEIGHT: 11

LINE WEIGHT: 7

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

6

APPLICATION/ STUDENT CARD

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

7

APPLICATION/ STATIONARY

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

8

APPLICATION / BOOK

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

9

APPLICATION / BOOK

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

10

APPLICATION / BOOK

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

11

APPLICATION / BOOK

PRESENTED BY EUNJEE HONG

MANHATTAN INSTITUTE OF ENOLOGY

路

12

APPLICATION / W EB

ABOUT Mi E

PRESENTED BY EUNJEE HONG

PROGRAM

ADMISSION

FACU LTY

MAP & LO CATIO N

MANHATTAN INSTITUTE OF ENOLOGY

路

13

APPLICATION / W EB

manhattan institute of enolog y.

overview

cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod

accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab

tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim

illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo

veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea

enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia

commodo consequat. Duis aute irure dolor in reprehenderit in voluptate

consequuntur magni dolores eos qui ratione voluptatem sequi magnam aliquam

velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat

quaerat voluptatem. dolorem eum fugiat quo voluptas nulla pariatur.

est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem

overview

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod

inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. cupidatat non proident, sunt in culpa qui officia deserunt mollit.

programs

doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum.

OVERVIEW BACHELORS PART TIME CERTIFICATE APPRENTICE

Charles Lantz

A D MI S S I O N

Willa Jessee

FA C U LTY

YS.Kwork

Celine Mercier

MA P & L O C ATI O N

Yoshimoto

A B O U T M iE

Kordae Henry

PROGRAM

Min Kim

A D M IS S IO N

WHERE IN MANHATTAN

FA C U LT Y

CAMPUS MAP

M A P & L O C AT IO N

ADMISSION CONTACT

BY CAR laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore,

Principle | NYES

.

PROGRAM

HA VE

A B O U T Mi E

dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi,

BY SUBWAY cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est.

id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est

faculty and staffs

8T

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos

eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe evenietet molestiae

38T

HS

T.

BY WALK cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est.

map and locatioin

PRINCIPALS INSTRUCTORS STAFFS

A B O U T Mi E

PRESENTED BY EUNJEE HONG

PROGRAM

A D MI S S I O N

FA C U LTY

MA P & L O C ATI O N

A B O U T M iE

PROGRAM

A D M IS S IO N

FA C U LT Y

M A P & L O C AT IO N

MANHATTAN INSTITUTE OF ENOLOGY

路

14

Philadelphia co-op

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

1

STORY BEHIND

PHILADELPHIA CO-OP WHEN KORDAE HENRY, JONATHAN HULL, AND HOANNA HONG GRADUATED FROM WHARTON SCHOOL IN PHILADELPHIA IN 2011, THEY FOUNDED PHILADELPHIA COOP IN THE HISTORICAL OLD DISTRICT OF PHILADELPHIA. LOCATED ON RACE STREET AND NEXT TO THE FAMOUS BENJAMIN FRANKLIN BRIDGE, THE WORKING SPACE HAS BEEN LOVED BY THE PHILADELPHIANS EVER SINCE. START-UPS, ARTISTS, BUSINESS ENTREPRENEURS, COMMUNITY WHO NEED SHARED WORKING SPACE FILLED THE FACILITY EVERYDAY AND THE SECOND LOCATION IS SET TO OPEN IN COMING JUNE 2016. THE FOUNDERS FEEL A NEED TO REBRAND THE BUSINESS IN A WAY THAT IS MORE RECOGNIZABLE, BUSINESS-FRIENDLY, AND THAT SHOWS THEIR PHILOSOPHY AND MIND. NEW BRANDING STRATEGY IS NECESSARY FOR ITS CONCRETE GROWTH AND REPRESENTATION AMONG THE PUBLIC. THE CUSTOMERS ARE MAINLY YOUNG, 20-30 IN THEIR AGES, DESIGN/TECH/ART RELATED INNOVATORS, WHO ARE OPEN MINDED, AND ENVIRONMENTCONSCIOUS. THEY KNOW THE VALUE OF INTERACTIVE SPACES AND WILLING TO COLLABORATE IF NECESSARY. THEIR MOTTOS ARE “CREATIVE, COLLABORATIVE, SYNERGISTIC.”

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

·

2

MOODBOARD

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

3

COLOR PALETTE

CMYK RGB

0.0.0.100

0.0.0

100.73.28.86

05.06.19.00

12.31.68.00

04.28.44

241.232.208

224.177.105

PANTONE C

BLACK 6U 296 C

PANTONE U

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

BLACK 6U

296 U

468 C METALLIC 8384C

468 U

METALLIC 8384U

PHILADELPHIA CO-OP

路

4

LOGO STUDIES

HORIZONTAL LOCKUP

VERTICAL LOCKUP

SQUARE LOCKUP

DIFFERENT APPLICATIONS

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

5

FONTS STUDIES

MAIN FONT

Aa Aa Bookman Old Style- Regular/Italics

Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

TITLE EXAMPLE

Neque poro

SUB- FONT

Aa Gotham - Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10

COPY FONT | FOOTER FONT

Aa Aa Bookman Old Style- Regular/Italics

Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

SUB-TITLE EXAMPLE

BODY EXAMPLE / FOOTER EXAMPLE

I TA Q U E E A R U M R E R U M H I C TENETURA SAPIENTE

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua.

SIZE: 60

SIZE: 12

SIZE: 8

SIZE: 6

KERNING: 25

KERNING: 200

KERNING: 0

KERNING: 0

LINE WEIGHT: 60

LINE WEIGHT: 16

LINE WEIGHT: 11

LINE WEIGHT: 7

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

6

APPLICATION/ BUSINESS CARD

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

7

APPLICATION/ LETTERHEAD

ZOOM IN

BACK

FRONT

Angela Kim 232 E 94th street New York, NY 10128 212.457.8354

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

FOLDING

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Hire me please.

Eunjeehong

sincerely,

C O - O P W H E R E T H E C R E AT I V E S M E E T | 2 4 R AC E S T, P H I L A D E L P H I A , PA 1 9 1 0 6 | 7 1 7 . 4 9 4 . 9 3 4 2 | W W W. C O - O P. C O M

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

8

APPLICATION/ MEMBERSHIP GIFTS

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

9

APPLICATION/ MEMBERSHIP GIFTS

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

10

APPLICATION/ WEB

LOCATION

SPACE & AMENITIES

PRICING

BOOK A TOUR

BECOME A MEMBER

COMMUNITY

LOCATION

SPACE & AMENITIES

PRICING

BOOK A TOUR

COMMUNITY

COMMONS PACKAGE

DEDICATED DESK

DEDICATED ROOM

$30 / MO

$300 / MO

VARIOUS

SELECT

SELECT

CONTACT

Whats Included

1 day of workspace or 1 hour of meeting rooms every month

Personal desks for you and your team and 12 hours of conference rooms every month

Dedicated office prices and amenities vary by customer needs, learn more

Additional Fees

workspace: $50 for extra day

workspace: unlimited

no additional fee

meeting room: $25-$75 extra hour

meeting room: $25-$75 extra hour

Business Address and Mailing

$40 / month

no additional fee

no additional fee

OR SIMPLY CALL US AT 717.494.9342

SHARED SPACE MEETING ROOM / PLAY ROOM / KITCHEN / COPY ROOM / LECTURE HALL

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

10

APPLICATION/ WEB

LOCATION

SPACE & AMENITIES

PRICING

BOOK A TOUR

COMMUNITY

LOCATION

SPACE & AMENITIES

PRICING

BOOK A TOUR

COMMUNITY

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. consequat.

JOIN THE COMMUNITY

COOP UNIVERSITY CITY 210 24TH ST. PHILADELPHIA 19104

COOP CENTER CITY 24 RACE ST. PHILADELPHIA 19106

BUS

BIKE LANE

METRO

HIGHWAY

BIKE RACK

ARCHITECTURE BRANDING 2016 | EUNJEE HONG

PHILADELPHIA CO-OP

路

11

La Petite Patisserie

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

1

STORY BEHIND

LA PETITE PATISSERIE

A BAKERY HEADED BY THE FAMOUS FRENCH PATISSERIE CELINE HERMÉ.

OPENING IN 2015 IN LOWER MANHATTAN, THE GOAL WAS TO BRING QUINTESSENTIAL FRENCH BAKERY AND LIFESTYLE TO NEW YORK. COLORS, LOGOS, AND PATTERNS WERE STUDIED TO REACH THIS GOAL AND HENCE THE TAG LINE COMES, “PIECE OF PARIS DELIVERED TO YOUR DOOR”

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

·

2

MOODBOARD

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

3

COLOR PALETTE

CMYK 0.0.0.100 100.73.28.86 05.06.19.00 RGB 0.0.0 04.28.44 241.232.208 PANTONE C BLACK 6U 296 C 468 C PANTONE U BLACK 6U 296 U 468 U

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

4

LOGO STUDIES

MAIN LOGO

VARIATIONS AND APPLICATIONS

la petite patisserie

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

5

FONTS STUDIES

MAIN FONT

Aa Aa

SUB- FONT

Aa

Bookman Old Style- Regular/Italics

Gotham - Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

TITLE EXAMPLE

Neque poro

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10

COPY FONT | FOOTER FONT

Aa Aa Bookman Old Style- Regular/Italics

Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10

SUB-TITLE EXAMPLE

BODY EXAMPLE / FOOTER EXAMPLE

ITAQUE EARUM RERUM HIC TENETURA SAPIENTE

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur.

Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua.

SIZE: 60

SIZE: 10

SIZE: 8

SIZE: 6

KERNING: 25

KERNING: 150

KERNING: 0

KERNING: 0

LINE WEIGHT: 60

LINE WEIGHT: 12

LINE WEIGHT: 11

LINE WEIGHT: 7

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

6

APPLICATION/ WEB

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

7

APPLICATION/ WEB

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

8

APPLICATION/ STATIONAR-

PRESENTED BY EUNJEE HONG

LA PETITE PATISSERIE

路

9

THANK YOU eunjeeh@design.upenn.edu

ARCHITECTURE BRANDING PORTFOLIO 2016

EUNJEEH@DESIGN.UPENN.EDU