E U N E E HONG
ARCHITECTURE BRANDING PORTFOLIO 2016
A R C H I T E C T U R E AND
BRANDING
eunjeeh@design.upenn.edu
EUNJEEH@DESIGN.UPENN.EDU
Studies finance in undergraduate. While interning at a management department in an architecture company, falls in love with architecture.Applies for architecture school with a portfolio of sculpture, drawings, paintings. After graduation, lands a job at a branding company, specializing in architecture. Decides to revisit her own architecture projects from school, and brand each of them. This is the portion of that.
ARCHITECTURE BRANDING PORTFOLIO 2016
EUNJEEH@DESIGN.UPENN.EDU
E U N E E HONG
ARCHITECTURE
BRANDING
RESIDENCE BDG
HOTEL LABYRINTH
PHILADELPHIA, USA CRIT/ ERDY & McHENRY INDIVIDUAL WORK
PHILADELPHIA, USA
PHILADELPHIA COOP
PHILADELPHIA COOP
PHILADELPHIA, USA CRIT/ ANNETTE FIERRO
PHILADELPHIA, USA
VERTICAL TERROIR
WINERY INSTITUTE
NEW YORK, USA CRIT/ MATIAS DEL CAMPO PARTNER: SANDY JAN, DAVID LIU
NEW YORK, USA
PUJIANG TOURIST VILLA
PUJIANG TOURIST VILLA
SHANGHAI, CHINA CRIT/ VALERIO MORABITO INDIVIDUAL WORK
SHANGHAI, CHINA
LA PETITE PATISSERIE NEW YORK, USA
ARCHITECTURE BRANDING PORTFOLIO 2016
EUNJEEH@DESIGN.UPENN.EDU
Hotel Labyrinth
PRESENTED BY EUNJEE HONG
PHILADELPHIA CO-OP
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STORY BEHIND
HOTEL LABYRINTH THE HOTEL LABYRINTH IS THE SUCCESSFUL COLLABORATION OF ARCHITECT, INTERIOR DEISGNER, DEVELOPERS AND PHILADELPHIA MINISTRIY OF TOURISM. TO MAKE THE STAYS MORE EXPERIENTIAL, A NEW THEME WAS SEEKED FOR. HOTEL HAS BEEN A PLACE WHERE TRAVELLERS STAY WHILE THEY ARE ON JOURNEY. A STOPPING POINT BEFORE DESTINATION. HENCE THE QUESTION COMES: WHAT IF THE HOTEL BECOMES THE DESTINATION, WHERE EVERYTHING STARTS? GET LOST IN HOTEL LABYRINTH, EXPLORE AND DISCOVER YOURSELF. LOCATED AT THE BORDER OF UNIVERSITY CITY AND CENTERCITY OF THE PHILADELPHIA, THE MAGNIFICIENT HOTEL IS FILLED WITH STAIRS AND MAZE-LIKE CORRIDORS. THE BRANDING STARATEGY FOLLOWS SUCH IDEA, “THE HOTEL LABYRINTH, WHERE THE JOURNEY BEGINS.”
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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MOODBOARD
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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COLOR PALETTE
CMYK RGB
0.0.0.100
0.0.0
100.73.28.86
05.06.19.00
12.31.68.00
04.28.44
241.232.208
224.177.105
PANTONE C
BLACK 6U 296 C
PANTONE U
PRESENTED BY EUNJEE HONG
BLACK 6U
296 U
468 C METALLIC 8384C
468 U
METALLIC 8384U
HOTEL LABYRINTH
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APPLICATION / STATIONARIES
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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APPLICATION / BUSINESS CARD
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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HOTEL INVENTORIES
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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HOTEL INVENTORIES
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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APPLICATION / WEB LANDING
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH
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APPLICATION / WEB
THE LABYRINTH
ROOMS
PROGRAM & AMENITIES
PHILADELPHIA
CONTACT
The Labyrinth,
where the journey begins. The best is yet to come. More than your expectation. BOOK NOW
THE LABYRINTH
ROOMS
PROGRAM & AMENITIES
PHILADELPHIA
CONTACT
The Labyrinth,
where the journey begins.
The best is yet to come. More than your expectation.
DOUBLE SUITES
BOOK NOW
3 Bedrooms, 2 Bathroom, Library, Open Kitchen, Center City View Balcony, Mystery Stairs Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur
BOOK NOW
HOTEL LABYRINTH 2930 CHESTNUT ST, PHILADELPHIA, PA, 19104 USA | +1 215-222-7100 | HOTELTHELABYRINTH.COM
PRESENTED BY EUNJEE HONG
HOTEL LABYRINTH 2930 CHESTNUT ST, PHILADELPHIA, PA, 19104 USA | +1 215-222-7100 | HOTELTHELABYRINTH.COM
HOTEL LABYRINTH
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Manhattan Institute of Enology
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
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STORY BEHIND
MANHATTAN INSTITUE OF ENOLOGY THE FIRST SCHOOL THAT IS SOLELY DEVOTED TO THE STUDY OF ENOLOGY IN MANHATTAN. ALTHOUGH RATHER PREVALENT IN EUROPE, THE IDEA OF ENOLOGY SCHOOL IS A BIT UNFAMILIAR IN THE USA. IT IS DIFFERENT FROM A SIMPLE WINE SCHOOL IN THAT ENOLOGY DEALS WITH THE COMPREHENSIVE PROCESS OF WINEMAKING INCLUING FERMENTATION, EARTH QUALITY, SEEDING, AND BREWING. THE ARCHITECT DESIGNED THE BUILDING INSPIRED FROM VISCOCITY OF LIQUID. DIFFERENT CHARACTERISTICS OF LIQUID - ICE, WATER, SPLASH, WAVE, STEAM - WERE USED IN STRUCTURES, PROGRAMMING, FACADE, AND CIRCULATION. VISUAL CONNECTIONI BETWEEN THE BUILDING AND WINE WAS VERY CLEAR AND THIS ICONIC BUILDING NOW STANDS AS ONE OF THE LANDMARKS IN NEW YORK CITY. BRANDING STRATEGY IS TO FOLLOW SAME STRATEGY AND CREATE TO FIND EASY-TO-UNDERSTAND VISUAL CONNECTION BETWEEN THE INSTITUTE AND WINE.
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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MOODBOARD
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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COLOR PALETTE
CMYK RGB
0.0.0.100
0.0.0
100.73.28.86
05.06.19.00
12.31.68.00
04.28.44
241.232.208
224.177.105
PANTONE C
BLACK 6U 296 C
PANTONE U
PRESENTED BY EUNJEE HONG
BLACK 6U
296 U
468 C METALLIC 8384C
468 U
METALLIC 8384U
MANHATTAN INSTITUTE OF ENOLOGY
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LOGO STUDIES
HORIZONTAL LOCKUP
VERTICAL LOCKUP
SQUARE LOCKUP
INTERACTIVE PATTERN
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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FONTS STUDIES
MAIN FONT
Aa Aa
DIN Pro- Regular/Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz
SUB- FONT
Aa DIN CONDENSED Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10
Neque poro
Aa
Big Caslon - Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
TITLE EXAMPLE
COPY FONT | FOOTER FONT
SUB-TITLE EXAMPLE
BODY EXAMPLE / FOOTER EXAMPLE
I TA Q U E E A R U M R E R U M H I C TENETURA SAPIENTE
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua.
SIZE: 60
SIZE: 12
SIZE: 8
SIZE: 6
KERNING: 25
KERNING: 200
KERNING: 0
KERNING: 0
LINE WEIGHT: 60
LINE WEIGHT: 16
LINE WEIGHT: 11
LINE WEIGHT: 7
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION/ STUDENT CARD
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION/ STATIONARY
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION / BOOK
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION / BOOK
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION / BOOK
PRESENTED BY EUNJEE HONG
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION / BOOK
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MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION / W EB
ABOUT Mi E
PRESENTED BY EUNJEE HONG
PROGRAM
ADMISSION
FACU LTY
MAP & LO CATIO N
MANHATTAN INSTITUTE OF ENOLOGY
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APPLICATION / W EB
manhattan institute of enolog y.
overview
cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id
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accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim
illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo
veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea
enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia
commodo consequat. Duis aute irure dolor in reprehenderit in voluptate
consequuntur magni dolores eos qui ratione voluptatem sequi magnam aliquam
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
quaerat voluptatem. dolorem eum fugiat quo voluptas nulla pariatur.
est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem
overview
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. cupidatat non proident, sunt in culpa qui officia deserunt mollit.
programs
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum.
OVERVIEW BACHELORS PART TIME CERTIFICATE APPRENTICE
Charles Lantz
A D MI S S I O N
Willa Jessee
FA C U LTY
YS.Kwork
Celine Mercier
MA P & L O C ATI O N
Yoshimoto
A B O U T M iE
Kordae Henry
PROGRAM
Min Kim
A D M IS S IO N
WHERE IN MANHATTAN
FA C U LT Y
CAMPUS MAP
M A P & L O C AT IO N
ADMISSION CONTACT
BY CAR laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore,
Principle | NYES
.
PROGRAM
HA VE
A B O U T Mi E
dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi,
BY SUBWAY cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est.
id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est
faculty and staffs
8T
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos
eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe evenietet molestiae
38T
HS
T.
BY WALK cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est.
map and locatioin
PRINCIPALS INSTRUCTORS STAFFS
A B O U T Mi E
PRESENTED BY EUNJEE HONG
PROGRAM
A D MI S S I O N
FA C U LTY
MA P & L O C ATI O N
A B O U T M iE
PROGRAM
A D M IS S IO N
FA C U LT Y
M A P & L O C AT IO N
MANHATTAN INSTITUTE OF ENOLOGY
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Philadelphia co-op
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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STORY BEHIND
PHILADELPHIA CO-OP WHEN KORDAE HENRY, JONATHAN HULL, AND HOANNA HONG GRADUATED FROM WHARTON SCHOOL IN PHILADELPHIA IN 2011, THEY FOUNDED PHILADELPHIA COOP IN THE HISTORICAL OLD DISTRICT OF PHILADELPHIA. LOCATED ON RACE STREET AND NEXT TO THE FAMOUS BENJAMIN FRANKLIN BRIDGE, THE WORKING SPACE HAS BEEN LOVED BY THE PHILADELPHIANS EVER SINCE. START-UPS, ARTISTS, BUSINESS ENTREPRENEURS, COMMUNITY WHO NEED SHARED WORKING SPACE FILLED THE FACILITY EVERYDAY AND THE SECOND LOCATION IS SET TO OPEN IN COMING JUNE 2016. THE FOUNDERS FEEL A NEED TO REBRAND THE BUSINESS IN A WAY THAT IS MORE RECOGNIZABLE, BUSINESS-FRIENDLY, AND THAT SHOWS THEIR PHILOSOPHY AND MIND. NEW BRANDING STRATEGY IS NECESSARY FOR ITS CONCRETE GROWTH AND REPRESENTATION AMONG THE PUBLIC. THE CUSTOMERS ARE MAINLY YOUNG, 20-30 IN THEIR AGES, DESIGN/TECH/ART RELATED INNOVATORS, WHO ARE OPEN MINDED, AND ENVIRONMENTCONSCIOUS. THEY KNOW THE VALUE OF INTERACTIVE SPACES AND WILLING TO COLLABORATE IF NECESSARY. THEIR MOTTOS ARE “CREATIVE, COLLABORATIVE, SYNERGISTIC.”
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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MOODBOARD
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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COLOR PALETTE
CMYK RGB
0.0.0.100
0.0.0
100.73.28.86
05.06.19.00
12.31.68.00
04.28.44
241.232.208
224.177.105
PANTONE C
BLACK 6U 296 C
PANTONE U
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
BLACK 6U
296 U
468 C METALLIC 8384C
468 U
METALLIC 8384U
PHILADELPHIA CO-OP
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LOGO STUDIES
HORIZONTAL LOCKUP
VERTICAL LOCKUP
SQUARE LOCKUP
DIFFERENT APPLICATIONS
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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FONTS STUDIES
MAIN FONT
Aa Aa Bookman Old Style- Regular/Italics
Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
TITLE EXAMPLE
Neque poro
SUB- FONT
Aa Gotham - Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10
COPY FONT | FOOTER FONT
Aa Aa Bookman Old Style- Regular/Italics
Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
SUB-TITLE EXAMPLE
BODY EXAMPLE / FOOTER EXAMPLE
I TA Q U E E A R U M R E R U M H I C TENETURA SAPIENTE
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. enim ad minim veniam, esse cillum dolore fugiat nulla pariatur. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua.
SIZE: 60
SIZE: 12
SIZE: 8
SIZE: 6
KERNING: 25
KERNING: 200
KERNING: 0
KERNING: 0
LINE WEIGHT: 60
LINE WEIGHT: 16
LINE WEIGHT: 11
LINE WEIGHT: 7
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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APPLICATION/ BUSINESS CARD
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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APPLICATION/ LETTERHEAD
ZOOM IN
BACK
FRONT
Angela Kim 232 E 94th street New York, NY 10128 212.457.8354
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
FOLDING
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur? Hire me please.
Eunjeehong
sincerely,
C O - O P W H E R E T H E C R E AT I V E S M E E T | 2 4 R AC E S T, P H I L A D E L P H I A , PA 1 9 1 0 6 | 7 1 7 . 4 9 4 . 9 3 4 2 | W W W. C O - O P. C O M
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
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APPLICATION/ MEMBERSHIP GIFTS
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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APPLICATION/ MEMBERSHIP GIFTS
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
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APPLICATION/ WEB
LOCATION
SPACE & AMENITIES
PRICING
BOOK A TOUR
BECOME A MEMBER
COMMUNITY
LOCATION
SPACE & AMENITIES
PRICING
BOOK A TOUR
COMMUNITY
COMMONS PACKAGE
DEDICATED DESK
DEDICATED ROOM
$30 / MO
$300 / MO
VARIOUS
SELECT
SELECT
CONTACT
Whats Included
1 day of workspace or 1 hour of meeting rooms every month
Personal desks for you and your team and 12 hours of conference rooms every month
Dedicated office prices and amenities vary by customer needs, learn more
Additional Fees
workspace: $50 for extra day
workspace: unlimited
no additional fee
meeting room: $25-$75 extra hour
meeting room: $25-$75 extra hour
Business Address and Mailing
$40 / month
no additional fee
no additional fee
OR SIMPLY CALL US AT 717.494.9342
SHARED SPACE MEETING ROOM / PLAY ROOM / KITCHEN / COPY ROOM / LECTURE HALL
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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APPLICATION/ WEB
LOCATION
SPACE & AMENITIES
PRICING
BOOK A TOUR
COMMUNITY
LOCATION
SPACE & AMENITIES
PRICING
BOOK A TOUR
COMMUNITY
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. consequat.
JOIN THE COMMUNITY
COOP UNIVERSITY CITY 210 24TH ST. PHILADELPHIA 19104
COOP CENTER CITY 24 RACE ST. PHILADELPHIA 19106
BUS
BIKE LANE
METRO
HIGHWAY
BIKE RACK
ARCHITECTURE BRANDING 2016 | EUNJEE HONG
PHILADELPHIA CO-OP
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La Petite Patisserie
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
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STORY BEHIND
LA PETITE PATISSERIE
A BAKERY HEADED BY THE FAMOUS FRENCH PATISSERIE CELINE HERMÉ. OPENING IN 2015 IN LOWER MANHATTAN, THE GOAL WAS TO BRING QUINTESSENTIAL FRENCH BAKERY AND LIFESTYLE TO NEW YORK. COLORS, LOGOS, AND PATTERNS WERE STUDIED TO REACH THIS GOAL AND HENCE THE TAG LINE COMES, “PIECE OF PARIS DELIVERED TO YOUR DOOR”
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
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MOODBOARD
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LA PETITE PATISSERIE
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COLOR PALETTE
CMYK 0.0.0.100 100.73.28.86 05.06.19.00 RGB 0.0.0 04.28.44 241.232.208 PANTONE C BLACK 6U 296 C 468 C PANTONE U BLACK 6U 296 U 468 U
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
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LOGO STUDIES
MAIN LOGO
VARIATIONS AND APPLICATIONS
la petite patisserie
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
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FONTS STUDIES
MAIN FONT
Aa Aa
SUB- FONT
Aa
Bookman Old Style- Regular/Italics
Gotham - Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
TITLE EXAMPLE
Neque poro
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10
COPY FONT | FOOTER FONT
Aa Aa Bookman Old Style- Regular/Italics
Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Ss Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
SUB-TITLE EXAMPLE
BODY EXAMPLE / FOOTER EXAMPLE
ITAQUE EARUM RERUM HIC TENETURA SAPIENTE
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SIZE: 60
SIZE: 10
SIZE: 8
SIZE: 6
KERNING: 25
KERNING: 150
KERNING: 0
KERNING: 0
LINE WEIGHT: 60
LINE WEIGHT: 12
LINE WEIGHT: 11
LINE WEIGHT: 7
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
路
6
APPLICATION/ WEB
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
路
7
APPLICATION/ WEB
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
路
8
APPLICATION/ STATIONAR-
PRESENTED BY EUNJEE HONG
LA PETITE PATISSERIE
路
9
THANK YOU eunjeeh@design.upenn.edu
ARCHITECTURE BRANDING PORTFOLIO 2016
EUNJEEH@DESIGN.UPENN.EDU