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of households, according to the January 2021 CAWI survey by IMAS International. Will the remaining 36% of Poles be tempted by carp? We don’t know, says Paweł Wielgosz, president of the board of the Polish Carp Producers’ Organisation. But we know that they can choose from a wide range of convenience carp products, such as gutted fish, steaks, fillets—chilled loose, or packaged. The offer of value-added carp dishes, such as jellies of pates, is also becoming richer. Even sushi with smoked carp has appeared on the market. And all these products are manufactured from fish farmed locally in environmentally friendly conditions with a very low carbon footprint. Those who truly want to support the environment and at the same time take care of their health should be interested in carp, and
not only when they are on vacation. And for those who fear fish bones, there is the incised carp fillet in which the bones dissolve upon cooking, promises Mr Wielgosz.
Series of articles to highlight why carp is healthful The health benefits of carp will be one of the topics of articles that will be made available on the digital channels and social media used by the campaign. Carps are a rich source of collagen, a protein used to make connective tissue in the human body. Fish collagen is most often in the form of type I collagen, which has a positive effect on the structure of skin and bones. It has been shown that the supply of collagen in the diet has a more positive effect on human
The audience that the carp campaign wants to reach is broad and therefore a large part of the effort, such as this advertisement, will be directed at various forms of digital media.
health than taking supplements in the form of capsules or powder, says Prof. Joanna Tkaczewska from the Agricultural University in Krakow.
new product forms and providing them with promotional support, they can remain an important player in the market—for the benefit of the economy, consumers and the environment.
The market for fish and fish products is very competitive, but carp producers believe that by offering
Tomasz Kulikowski, MPR Publishing
The Polish fish processing sector seems highly resistant to the covid pandemic
Companies experience strong growth despite the virus The 7th edition of the Polish Fish Congress took place on 29 and 30 September 2021. The event is the largest annual meeting of the fish industry in Poland. This year it was attended by 247 delegates and 23 speakers.
T
he Polish Fish Congress was the first major industry meeting since the beginning of the covid-19 pandemic, so it is not surprising that the impact of the pandemic on the market and the fishery and aquaculture production and processing sectors was discussed at length.
Record high sales and improved net profitability characterise 2020 The presented statistical and economic data showed that despite the unfavourable global
macroeconomic situation in 2020, the Polish fish processing industry achieved record high sales results and better economic indicators than in the previous year, including better net profitability. According to Krzysztof Hryszko from the Institute of Agricultural and Food Economics, in 2020 there was an increase in the production volume of Polish fish processing by 4.7% to 616 thousand. tonnes. The value of sold production was EUR3.11 billion (an increase of 13.7%). The positive news also extended to Polish aquaculture where production exceeded, for the first time in
history, 50,000 tonnes with a value of over EUR127 million. Paweł Wyrzykowski from BNP Paribas Food&Agro pointed out that the share of exports in the revenues of Polish fish processing plants exceeds 60%. Polish exports of fishery and aquaculture products in 2020 reached 591 thousand tonnes and was 8% higher than the year before. At the same time, however, he pointed out that the strategy of Polish processing plants is based on low prices and margins: the average price of new fish products introduced to the market in Poland is the lowest
among the studied EU markets, and the EBTIDA margin in 20132020 was only about 5%, which is much lower than, for example, in fruit and vegetable processing or the production of ready meals.
Industry needs to face up to numerous challenges The host of the meeting, Tomasz Kulikowski, editor-in-chief of the Fish Industry Magazine, said that although the impact of the pandemic on the fish sector currently dominates the public discourse, Eurofish Magazine 6 / 2021
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