WHY ADDING A SWIMMING POOL CAN BE A SMART INVESTMENT!

The perfect holiday should be a chance to unwind, de-stress and enjoy fun times with loved ones. So, when you are looking at ways to invest in your business and improve your customer experience, a swimming pool is the perfect choice for holiday park operators wishing to attract visitors while at the same time promoting good health and wellbeing and encouraging guests to stay on-site for the duration of their stay.

Adding a commercial swimming pool to your business offering is a significant undertaking and needs careful planning if you are to reap the rewards of your investment. The size and specification of your pool will ultimately (and undeniably) affect the cost. But Investing in a swimming pool on-site can offer a range of avenues for a return on investment. First off, you are offering a new facility to attract bookings initially, but in addition, it will help keep guests on-site, and If you are retaining guests on-site, then there is increased opportunity for on-site spend on food and drinks.

To start the thought process, you need to imagine that the swimming pool is for more than just swimming in! The emphasis needs to be on water leisure and entertainment, as maximum payback will come from an aquatic feature which offers more than just swimming, but entertains with splash appeal for all ages and abilities.

Before you start trawling through the internet and your diary is full of pool contractor appointments to come and quote for the work, there is help at hand from the relevant trade association - SPATA (the Swimming Pool and Allied Trades Association). SPATA provides a range of resources for the commercial swimming pool buyer, along with a register of commercial contractors. SPATA offers advice to ensure that you get the right pool (indoor or outdoor) and the right contractor for your business (and guest) requirements.

Finding the right pool contractor from the offset can make the difference to your swimming pool project, money well spent will mean your business reaps the rewards in the long run throughout the pool’s life expectancy. You can find pool inspiration from the winners of the British Pool & Hot Tub Awards hosted by SPATA (and BISHTA - British and Irish Spa and Hot Tub Association). You can view images of the award-winning commercial and domestic pools on www.spata.co.uk or visit the SPATA team and view the 2021 award-winners at SPATEX VIRTUAL – the UK’s largest Pool, Spa and Wellness Show (2-4 February 2021) www.spatex.co.uk

SPATA - Swimming Pool and Allied Trades Association

T: 01264 356210 E: admin@spata.co.uk www.spata.co.uk

Image Credit: Cresta Leisure