Innovative software solutions for leisure and park home operators
Elite Dynamics’ experience in the holiday park industry has seen them branch out to offer the same market-leading Microsoft Dynamics technology to every sector and sub-sector of the industry
Easing the ‘pain points’
Ask any manufacturer what the number one ‘pain point’ is and you might be hard pushed to find one who doesn’t immediately say “Aftersales.” Pay a visit to any factory to see the production line in action and you’ll likely witness a slick, seamless, fast-flowing build operation, tightly quality controlled showcasing the highest level of craftmanship. However, once the units leave the factory production line, there’s a whole other set of external factors to consider and try to monitor. That’s where EliteManufacturers comes into its own.
Functionality like ‘Despatch Manager’ puts you in control of the whole process of the unit from the minute it leaves the production line to its arrival at its new home. Each stage of the journey
is fully traceable with key touchpoints automatically generated; from booking out a transporter to signing for receipt of the unit at the holiday or residential park. There’s also a customer portal that can be accessed 24/7, so customers always know where they stand rather than having to rely on email or phone calls. Make it easy for the customer and watch the positive feedback come in as you meet, and exceed, their expectations.
Data-driven reporting
“Becoming more of a data-driven business is exciting,” says David Potter from JR RIX & Sons Ltd, parent company of Yorkshire-based holiday home manufacturer, Victory Leisure Homes. This is music to our ears as there really is no limit to where the data can take you.
This natural fit has included stretching to create IT business solutions catering for and truly understanding the needs of leisure and park home manufacturers and dealers, which supports and brings together all sectors of the wider industry. EliteManufacturers - the bespoke manufacturing software solution - is positively changing how manufacturers operate - from the shop floor to the bottom line.
Here, Elite Dynamics Commercial Manager, Andrew Blackie, gives us a brief introduction to EliteManufacturers.
Caravan Industry & Park Operator / 3
Andrew Blackie, Elite Dynamics
EliteManufacturers enables manufacturers to bring in data from other third-party systems to facilitate better all-round reporting. Production data can be matched with aftersales data, giving the business a clearer, trusted picture of where it is at any one point in time. Just think of the difference it makes to have all the information you need available at the touch of a button to help with operational decisions impacting the business. Teams can see instantly how long it took to close a case or how satisfied customers were with aftersales and field service. Data helps everyone understand the bigger picture and stay firmly on the front foot.
It’s good to talk
One of Victory Leisure Homes’ key requirements was for EliteManufacturers to integrate with their current systems.
EliteManufacturers can talk to their production system for a unified way of working, and also mobilise teams so engineers can work much more effectively and efficiently on phones and tablets - rather than paper – the latter of which can easily be mislaid, distorted, or lost. Engineers have full visibility of what needs to be done and, with travel between sites a major consideration, they can geographically manage job lists and minimise the number of miles on the road.
Photographs can be uploaded while still out in the field to document progress meaning that any actions can instantly be allocated to other departments instead of having to wait until they are back in the office. Every business process can be streamlined and intertwined resulting in huge efficiency savings.
“The biggest pull for us is being able to manage and automate our aftersales service. By moving away from paperbased systems to bring everything together in one portal for internal teams, engineers, and customers, we are improving processes and really delivering on customer service. Added to that is the wealth of data the software provides to enable us to analyse and report on our performance at any time. So, if we want to know how long it took to close a specific case or to get an engineer out, the information is instantly available.”
- Tom Foster, IT Support, Pemberton Park Leisure Homes.
We’re seeing first-hand every day how our cloud-based IT business solutions make a positive difference to our manufacturing customers by simplifying processes, improving communication and management of the supply chain, increasing customer engagement and satisfaction levels, empowering employees to take control of their tasks and work more efficiently, and increasing revenue streams by effectively maximising all sales conversion opportunities. And as an accredited Microsoft Solutions Partner, our solutions also benefit from the extensive global Microsoft Appstore where third-party integrations – anything from surveys and webforms - are easy to create and action to further enhance tech functionality.
4 / Caravan Industry & Park Operator
An Elite Dynamics customer perspective: “Demanding value from partners.”
Yorkshire-based Victory Leisure Homes is part of the Rix Group, a family business steeped in history but firmly focused on the future. Victory has been crafting holiday homes and lodges for over a decade and set themselves a high bar when it comes to innovation, quality craftmanship, and customer service. David Potter, a Data Analyst for JR RIX & Sons Ltd, worked with Elite Dynamics from the initial tender process through to managing the project. He said: “When Elite Dynamics came in, we definitely got the impression they were a professional organisation with a lot of industry expertise but also had a friendly and approachable side and felt like a good fit for the Victory family.
“We set ourselves a fairly high bar in terms of what we were looking for. But we got the impression that Elite Dynamics were the right organisation in terms of their industry knowledge, their professionality, and also the fact that there was a team of people we were dealing with. The Elite Dynamics team have always been responsive to queries and if it’s something
that’s fallen outside of our knowledge base, we’ve found the support and knowledge of their team to be exemplary.
“Our way of working at Victory Leisure Homes really demands value from partners. We work in two-week sprint cycles, so we have a tight timeframe for development. This requires involvement from Elite Dynamics all the way through that two-week period, so we’ve got a permanent dialogue open – whether its communicating over Microsoft Teams, by video calls, or by text message.
Recently we’ve put in a new system for service engineers to manage their jobs and that has really improved processes within the business. It’s improved the life of the service engineers by being able to access data on an app available on a mobile rather than carrying around wads of paper. And it’s enabled the staff in the office to update what the service engineers need to do on a live basis rather than them having to take out wads of paper for jobs at the start of the week.”
Mark Henry, Production Manager at Victory Leisure Homes added: “We first heard about Elite Dynamics through the solutions they offer to holiday parks. We
knew what they could offer in terms of the way parks operate and that integrates well with us as they already know what our customers deal with day-to-day. So, for us to be able to deliver what we need to the actual park, it made a lot of sense to go with the same system they are already using.
“In terms of what EliteManufacturers has delivered, its far exceeded our expectations and is still exceeding them as we develop it further and further. EliteManufacturers has really brought our vision to life in terms of what we wanted out of the system. Sometimes these things can get lost in translation when you deal with systems, but we didn’t really have to go into too much depth for them to understand what we wanted out of it. That foresight was already there.”
Elite Dynamics is an accredited Microsoft Solutions Partner for Business Applications. For more information or to arrange a demonstration of EliteManufacturers or any of Elite Dynamics’s suite of industry-focused IT business solutions, visit https://www. elitedynamics.co.uk or call 0161 615 5548.
Caravan Industry & Park Operator / 5
All images courtesy of Elite Dynamics
Get in Touch
Discover EliteManufacturers today.
Our solutions have been designed alongside key industry players, and we are fast becoming recognised as one of the leading software providers in the park and leisure home industry.
We have a proven track record of increasing both revenue streams and profit margins, whilst reducing operational overheads inherent with running inefficient business systems.
If you are a leisure and/or park home manufacturer, looking for a consulting partner with intimate industry knowledge and a wealth of Microsoft experience, then please arrange a discovery call with our Commercial Team so we can discuss how we can work together to help you achieve your business goals and objectives.
The biggest pull for us is being able to manage and automate our aftersales service. By moving away from paper-based systems to bring everything together in one portal for internal teams, engineers, and customers, we are improving processes and really delivering on customer service.
Added to that is the wealth of data the software provides to enable us to analyse and report on our performance at any time. So, if we want to know how long it took to close a specific case or to get an engineer out, the information is instantly available.
6 / Caravan Industry & Park Operator Watch our video explainer
+44 (0)161 615 5548 info@elitedynamics.co.uk www.elitedynamics.co.uk/elitemanufacturers
Tom Foster, IT Support, Pemberton Park Leisure Homes
