Fireplace Specialist - November / December Issue

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November/December 2023 • Trade Only

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ial The offic trade and only e magazin the g supportin ! industry

CONSUMER DEMAND FOR WOODBURNING STOVES CONTINUES TO RISE page 06

THE BURNING ISSUE: IN CONVERSATION WITH CLOCK WOODBURNERS FOUNDER JAMES ARCHER page 46

FIRESTORM HEATERS - THE NEW NAME IN OUTDOOR HEATING page 48

fireplace specialist magazine

in this issue...

The official & only trade magazine supporting the industry

November/December 2023

Fireplace Specialist Magazine is published by Euromedia Associates LTD 10 Ashfield Road, , Chorley, PR7 1LJ Tel: 01257 267677 | Fax: 01257 267711 pr@euromediaal.com | hello@euromediaal.com

04.

Editor’s letter

32.

Spotlight on Midtherm Group

06.

Consumer demand for woodburning stoves continues to rise

34.

Solution Fires expands luxury electric fire range

08.

Boat dwellers become the latest target for woodburner smoke clampdown

36.

New Herald Eco Stoves: A symphony of tradition and innovation

38.

14.

Whole house wood heating from Woodfire

40.

Introducing the Spanish made Hergom E-30 family from Eurostove

16.

Stove firm celebrating qualification joy for three generations of same family

42.

Shadow minister told of wood sector concerns

20.

Soots you!

46.

22.

The perfect chimney cowl - The Econotop 316 from Colt Cowls

The burning issue: In conversation with Clock Woodburners founder James Archer

48.

Firestorm Heaters - the new name in outdoor heating

10.

30.

Create a clean, comtemporary look with the new iLektro slimline electric fires from Eurostove

Hunter Stoves Group welcomes Scott Mann, MP to Camelford premises

www.euromediaal.com

MANAGING DIRECTOR Emma Hatherall PRODUCTION MANAGER Sheila Helm PUBLICATION MANAGER Susan Wheeler EDITOR Nick Lavigueur

New DRU Virtuo Evolve electric fire now available in all sizes and variations

DESIGNER Elle Creamer

ALL INFORMATION CORRECT AT THE TIME OF GOING TO PRESS. PLEASE SEE INDIVIDUAL ADVERTISERS’ WEBSITES FOR UPDATED INFORMATION.

DISCLAMER

Fireplace Specialist Magazine would like to thank the advertisers that appear in this publication for their support and wish them continued success. Fireplace Specialist is an independent publication and has no affiliation with any other organisation. The views expressed in Fireplace Specialist Magazine do not necessarily reflect those of the publisher, Euromedia Associates Ltd and its employees. Similarly the efficacy of any products and services featured are the sole responsibility of the supplier / manufacturer.

Printed by Buxton Press Ltd. Palace Road, Buxton, Derbyshire SK17 6AE. 01298 21 2000. © Euromedia Associates Ltd. 2023.

ISSN 1359 1223

Editor’s

LETTER Hello all and welcome to the fourth edition of Fireplace Specialist magazine.

Since we last saw each other temperatures dropped, then rose to anything better than during the ‘summer’, bringing us the joint warmest September on record. Not great for those hoping for an extended heating season.

The weather is currently matching the season for once and so ‘Silly Season’ is upon us bringing the annual surge in business for sweeps in particular.

So how has your year been as we approach the fourth quarter? There has been some calming of the gas and electricity market during the second two quarters of the year but with the Middle East on the brink of war and rising oil prices, it would seem that being able to control your own heating costs may well remain a trend for many years to come. There have been some set backs such as Rishi Sunak’s decision to delay the looming ban of gas boilers in new build homes, which may impact the number of converters to solid fuel heating. And inflation is still a serious issue for everyone. However, if you read on you will hear very positive news from the Stove Industry Alliance on the state of the industry that is sure to instil confidence in

all parts of the sector.

In this edition we have our now regular column from high profile sweep Mr Soot, aka David Sudworth. As a former journalist, it’s great to get his well written insight into the trade, and I only had to correct two typos in his article! David has further boosted this edition as we have used his enlightening podcast, ‘Trade Entrepreneur’, to bring you his interview with Clock wood burners founder James Archer. I have filtered out all the best bits, to save you time, as James speaks about how his rapid rise in the industry came about. For those of you who aren’t as time-pressed I definitely recommend listening to the whole thing.

We also have our usual range of new product features and industry news and views. I hope you enjoy it and please do not hesitate to get in touch with any potential content of your own. I can be found at nick@euromediaal. com

Nick Lavigueur

Images courtesy of Adobe Stock

Page 4 • Fireplace Specialist Magazine

Ortal Wilderness Corner 51H

Wilderness Front 150H

Ortal island 130

Ortal Wilderness 75H TS

ORTAL has introduced the Wilderness collection featuring an ultra-realistic gas fireplace that is unlike anything in the industry! With its exclusive, patent-pending Firelog

Robeys

Technology, Ortal makes it possible to enjoy the experience of a wood-burning fire with a taller more realistic flame but with all the innovations and options found in its other luxury gas fireplaces. Inspired by the wonderful elements of nature, Ortal’s research and development team managed to capture the mesmerizing beauty of the wildfire and transfer it to the interior of the house to create a perfect fireplace experience. The superb Ortal range is available to view under fire at our extensive showrooms in Belper. We are currently looking for NEW retail partners in some areas, please contact us for more details.

Robeys Ltd, Riverside, Goods Road, Belper, Derbyshire, DE56 1UU. Tel: 01773 826085. info@robeys.co.uk www.robeys.co.uk Fireplace Specialist Magazine • Page 5

Consumer demand for woodburning stoves continues to rise Stove Industry Association (SIA) sales update reveals fireplace trade is still hot

Andy Hill, Chair of the SIA

Sales of wood burning stoves in the first two quarters of this year remain strong according to the latest figures from the Stove Industry Association (SIA).

Total unit sales for the period 1st January to 30th June 2023 were over 86,300 and increased by almost 19% compared to the first half of 2022.

Sales data is collated from all SIA appliance manufacturing members and accounts for approximately 80% of total UK stove sales.

2022 was a particularly strong year for the UK stove industry with a 40% increase in total unit sales by SIA appliance manufacturing members compared to the previous year, with 2023 looking set to see similarly robust figures.

Andy Hill, Chair of the SIA noted: “There can be no doubt that stove sales in 2022 were boosted by consumer concerns over spiralling energy bills and, at the halfway point in the year, our data points to 2023 sales at least keeping pace with, if not exceeding last year’s.“ Page 6 • Fireplace Specialist Magazine

“Average energy bills are still way above where they were two years ago and as we head into this winter the motivation for choosing a wood burning stove is still driven by cost, as well as a growing awareness of grid inefficiency.”

In addition to tracking unit sales, the SIA has monitored sales of Ecodesign compliant stove models as a percentage of the total since 2017, a full five years before solid fuel heating appliances were required by law to meet the energy performance and emissions standards of the Ecodesign Regulation.

By the end of 2019 almost half (49%) of total unit sales were of appliances that already met the Ecodesign standards and by the end of 2021 79% of all stoves sold met Ecodesign.

An Ecodesign compliant wood burning stove produces up to 80% less particulate matter compared to an older, basic stove model and up to 90% less than an open fire.

Andy added: “Within a year of the Ecodesign Regulation coming into force on 1st January 2022 100% of all stoves sold by appliance manufacturing members of the SIA met Ecodesign.

“As the figures above clearly demonstrate, the stove industry is committed to the continuous improvement of its appliances.

Addressing air quality and lowering emissions is a responsibility that our sector takes very seriously, and we will strive to further reduce emissions to ensure that consumers can maintain the right to heat their homes however they choose.”

FEATURES

Fireplace Specialist Magazine • Page 7

Boat dwellers become the latest target for woodburner smoke clampdown Narrowboat residents who use woodburning stoves are apparently being threatened with enforcement action.

Moored boats are exempt from Smoke Control Areas (SCA) but 2021 Department for Environment, Food and Rural Affairs (DEFRA) guidance allows local authorities to extend the regulations to their waterways if they hold a public consultation.

The Guardian reports that Sandwell Council in the West Midlands has done so, while Liverpool, Newham and Cannock Chase – are planning to start fining houseboats who breach SCA regulations.

Under SCA rules you can only burn wood in DEFRA exempt appliances but it is thought most narrowboats have older stoves.

Leading chimney sweep, David Sudworth, said it would be difficult for canal boats to meet the updated SCA rules.

He commented: “Stoves which aren’t DEFRA exempt are everywhere -

some houses, bungalows, flats and of course some narrowboats.

“The issue for narrowboats is the flues are very short - many terminate below head height if you’re standing on a towpath. So any smoke is more visible by definition.

“To be fair to narrowboats owners, I think if they changed their older stoves for modern ones, they’d struggle as some modern ones would struggle on the really short flues they have.

“The reason older ones work on shorter flues is because more heat goes up the chimney. “With more modern stoves, that’s not the case, but you need a good amount of heat for them to draw in the first place and the shorter the flue, the weaker the draw. So you can see the dilemma.”

The National Bargee Travellers Association (NBTA), which represents people living on Britain’s waterways, said most boaters did not have an alternative way of heating their boats.

It said it had been told by DEFRA in 2022 that it was “unlikely” that the revised powers would be used by councils against boat dwellers.

Commenting in the Guardian, Jack Saville from the NBTA said: “The vast majority of boats are fitted with solidfuel stoves.

“Many poorer boaters cannot afford smokeless fuels or the latest stoves.

Some rely on foraged wood, donated wood or waste wood, which gives off more smoke.

“They do it out of desperation, not out of choice.

“So the threat of fines from an increasing number of councils could stop these often vulnerable people from heating their houseboats this winter.”

A spokesperson for the SIA commented: “The advice for those using solid fuel to heat their boat is the same as for those in a house; you can only burn authorised fuels or smokeless fuels unless you are using a Defra exempt appliance.”

Images courtesy of iStock

Page 8 • Fireplace Specialist Magazine

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REGISTER INTEREST: Contact: info@ironwoodstoves.com 01446 502821 www.ironwoodstoves.com

Fireplace Specialist Magazine • Page 9

New Herald Eco Stoves: A Symphony of Tradition and Innovation Hunter Stoves Group proudly presents the latest addition to their esteemed Herald Range, a series that masterfully combines traditional craftsmanship with contemporary innovation. stoves marry form and function, offering not just aesthetic appeal but also operational convenience.

Adorned with classic cast iron features and equipped with expansive viewing windows, Herald stoves are more than just appliances; they’re captivating focal points that adapt to any home setting.

Versatility and Excellence For over 40 years, the Herald Range has been a cornerstone of the UK stove market, lauded for its dependability and timeless design. Now, it’s been rejuvenated with Eco Design technology, aligning traditional charm with modern environmental standards. Whether the home is a quaint cottage or a modern townhouse, the Herald range offers versatile style without compromising

on the cosy ambiance only a real fire can offer.

Your Choice, Your Style The range provides both single and double door options, catering to diverse aesthetic tastes. Singledoor stoves provide an uninterrupted flame view, while double-door variants echo traditional sensibilities and still offer a generous view of the mesmerizing fire within. With a range of stoves offering heat outputs of 5kW – 10kW there’s something to suit everyone.

Grate & Ashpan Each stove houses an inbuilt grate and ashpan, offering ease in ash removal and maintenance. This is an example of how Herald

Page 10 • Fireplace Specialist Magazine

Advanced Eco-Friendly Features All Herald stoves are CE & CA certified, Eco Design 2022 and DEFRA Approved, making them some of the safest and most eco-conscious choices on the market. The CLEANBURN technology ensures that the stove burns fuel more completely, reducing emissions and offering higher heat output.

These advancements don’t just make the stove more efficient; they also contribute to a greener planet.

A Clear View, Always The unique AIRWASH system guarantees a crystal-clear glass door, as superheated air forms a barrier between the fire and

the glass surface, ensuring no deposits cloud your view. This innovation keeps your stove looking its best without frequent cleaning.

Optimal Combustion The CLEANBURN system uses three separate hot air streams to ensure optimal combustion. For wood burning, a closed grate and ash bed create the ideal conditions for efficient fuel use.

Ten Year Warranty Finally, each Herald stove comes with a ten-year warranty, signifying a longterm commitment to quality and customer satisfaction.

The new Herald Eco stove range isn’t merely a product; it’s an invitation to a lifestyle of warmth, elegance, and sustainability. Visit www. hunterstoves.co.uk for further information.

Images courtesy of Hunter Stoves

The New

ECO RANGE

from

Timeless Elegance

A Harmonious Blend of Tradition & Innovation Elevate your living space with a masterpiece from our Herald Range. Expertly crafted, each stove marries classic cast-iron accents with expansive stove windows—creating not just a heat source, but a captivating centrepiece for any home.

Tailor-Made Choices Choose from single or double-door models to suit your style, all available in various sizes with heat outputs ranging from cosy to expansive. Find the perfect Herald stove that matches both your aesthetic and heating needs.

Efficiency & Ease Sustainability Meets Excellence Our commitment to your comfort and the planet goes hand-inhand. With over 40 years of expertise, our newly updated range features Eco Design technology—delivering dependable warmth in an environmentally responsible manner.

Fitted with a de-riddling grate and ash pan, the Herald stoves promise hassle-free maintenance, optimal combustion, and multi-fuel versatility.

www.hunterstoves.co.uk

Fireplace Specialist Magazine • Page 11

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NEW FIREVIEW ECO VINTAGE RANGE

Energy Rating Energy Rating

Introducing our range of Fireview Eco Vintage Stoves.

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The new 5kW, 7kW and 9kW stoves independent The‘clearSkies’ new 5kW, and 7kWenergy and 9kW stoves surpass the independent performance certification scheme. ‘clearSkies’ and energy performance certification scheme.

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Page 12 • Fireplace Specialist Magazine

Fireplace Specialist Magazine • Page 13

Whole house wood heating from Woodfire As winter rolls around, and high energy costs start to bite, so the demand for boiler stoves starts to rise again.

Having been out of fashion for some years, last season’s stampede to buy stoves saw the call for boiler models rocket, just at a time when Ecodesign regulations had forced so many boiler stoves out of production. Woodfire, so long at the forefront of boiler stove design, provided the answer for a lot of customers keen to get away from the spiralling oil and gas prices.

Woodfire’s best seller, the

Passiv, is purpose built for well insulated properties, with 7kW going to provide domestic hot water and heating and just 3 kW to the room. Unlike the old boiler stoves, the Passiv has an astonishing 86% efficiency and burns cleanly and controllably, giving whole house heating using the minimum amount of fuel. The two Woodfire CX models echo that trend of limiting the warmth to the room yet still providing

Images courtesy of Firepower

Page 14 • Fireplace Specialist Magazine

enough heat for the hot water and radiators.

For those who need higher outputs for central heating then the best way is installing an insert boiler stove. These give you a great uninterupted view of the fire but out of sight above the firebox is a series of heat exchangers that ensure every bit of available heat is extracted. All three of the EX inserts use this technology to provide from 10kW up to the 22kW, with

efficiences between 82 and 84%, and yet giving less than 15% of their heat to the room.

The two EX Panorama boiler models both go for a big landscape window, which increases the warmth to the room but makes them such a pleasure to sit by. It is the two double sided Panorama models, however, that hold the crown as the only double sided boiler models on the market. The EX12 and EX17 Panorama DS stoves become the point of focus wherever they’re installed.

Their sophisticated combustion systems and overhead heat exchangers ensure efficiencies up to 85% and yet they burn like a dry stove while pumping out hot water to the central heating.

Boiler stoves have a come a long way in the last few years and, combined with a thermal store, can be the perfect way to outsmart ever rising fuel costs and be more carbon neutral.

Talk to Martin of Firepower to get more information about the unique Woodfire range of boiler stoves. Telephone 01803 712721 or email martin@firepower.co.uk www.woodfire.co.uk

Whole house heating and hot water and from a beautifully designed, high efficiency, 21st century wood boiler stove.

Woodfire stoves can work in conjunction with conventional boilers, solar, heat pumps, and thermal stores - see woodfirestoves.co.uk

Contact Martin at Firepower O1803 712721 martin@firepower.co.uk www.firepower.co.uk

Stove Firm Celebrating Qualification Joy For Three Generations of Same Family Grandad, Son and Grandson are all NVQ Qualified Chimney Sweeps

Image courtesy of Essex Stoves

Essex Stoves proudly announces its remarkable achievement as the only company in the UK to have three consecutive generations of a family qualified as NVQ (National Vocational Qualification) certified chimney sweeps.

This unprecedented milestone underscores the company’s dedication to unparalleled excellence, traditional craftsmanship, and an enduring commitment to the safety and satisfaction of its clients.

Dave Dudley, the patriarch of the family and the cornerstone of Essex Stoves, said: “When I first started in the industry chimney sweeping was seen by many as simply pushing a brush up. The trade suffered from the public’s Mary Poppins idea of a sweep.

“At my age it was strange to be going for assessment in something I had been doing for over 50 years, but I could see the importance of giving the customer the confidence in the company that only formal qualification can bring.”

Following in his footsteps, his son, John Dudley and now his grandson, Will Dudley, have both received their NVQ qualifications, maintaining the Page 16 • Fireplace Specialist Magazine

legacy of expertise and ensuring that the family tradition of providing the best chimney sweeping services in Essex and beyond continues.

“This isn’t just about certification; it’s about upholding a family tradition of excellence,” remarked Will Dudley, the third-generation chimney sweep at Essex Stoves.

“Each generation has brought with it new techniques, technologies, and approaches, all grounded in the knowledge and experience of the previous generation.”

The development of modern clean burning appliances has created the need for higher levels of expertise and the modern NVQ in chimney sweeping was born from this requirement. And it has got the backing of industry leaders.

NCSSA Chair Clive Scott, commented: “The NVQ is the way forward to the future of chimney sweeps and the industry. All NCSSA members have to either hold the NVQ or be working towards it.”

Andy Hill, chair of the Stove Industry Association, said: “This suite of qualifications is critical to meet the UK’s future skills needs in solid fuel

and biomass domestic heating as a low environmental impact domestic heat source. It offers independence and confidence to the industry and the public in the promotion of solid fuel and biomass heating as a viable low carbon, cost effective and fuel secure way to heat one’s home.”

The NVQ qualification for chimney sweeps ensures that individuals are well-trained in all facets of chimney care, safety, and maintenance. With every generation of the Dudley family being NVQ qualified, Essex Stoves promises a unique blend of time-tested techniques with modern innovation.

Phil Cleaver, Chairman of the Federation of British Chimney Sweeps, commented: “The NVQ is the way forward to the future of Chimney sweeps and installers.

“It is great to see a long-established traditional family firm adopting the NVQ with three generations now formally qualified as the move progressively forward to meet the industry and consumer’s needs.”

Essex Stoves invites homeowners and businesses to experience the exceptional services of a family-run company with an unmatched legacy.

With their continued dedication to the highest standards, Essex Stoves not only keeps homes safe but also preserves the rich tradition of chimney sweeping for future generations.

About Essex Stoves: Essex Stoves, is a family-owned and operated business specialising in chimney sweeping, stove installation, and fireplace services. With a reputation built on trust, integrity, and unmatched expertise.

Contact: 020 8529 8999 enquiries@essexstovesandchimneys. co.uk https://essexstovesandchimneys. co.uk/

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Fireplace Specialist Magazine • Page 17

Henley Stoves Henley Stoves, a renowned and trusted name in the industry, stands as a leading manufacturer of toptier products designed to enhance the warmth and ambiance of homes Our extensive range includes highquality Eco Ready Stoves and Bioethanol Fires, all meticulously crafted to cater to the diverse needs and preferences of homeowners.

In our unwavering pursuit of excellence and commitment to innovation, we are embarking on an exciting journey of expansion. As part of this strategic growth plan, we are actively on the lookout for dynamic and forward-thinking partners who can join with us as stockists, playing a crucial role in distributing our premium stoves throughout the

United Kingdom.

Becoming a stockist of Henley Stoves means more than just acquiring a product line; it means becoming an integral part of a rapidly expanding network of stockists.

We take immense pride in fostering relationships with our stockists, and we firmly believe in equipping them with the marketing tools, knowledge, and support they need to succeed.

By aligning with us, you will have the opportunity to deliver not only our exceptional products but also a level of customer service and support that

Image courtesy of Henley Stoves

sets the industry standard.

Our commitment to sustainability, product quality, and customer satisfaction has earned us a welldeserved reputation as a market leader.

When you choose to partner with Henley Stoves, you are aligning your business with a brand that stands for reliability, performance, and environmental responsibility.

Please visit our website at henleystoves.co.uk to view our full product range.

Elmwood Eco The Elmwood is an elegantly styled wood burning, multi-fuel stove that offers a nominal heating output of 4.9kW wood burning and 6.7kW multifuel and a maximum output of 8-10kw. The simplicity of the matt black finish combined with a classic yet modern Victorian design make this model a popular choice for both contemporary and classic homes.

Email: sales@henleystoves.com Ph.+353 (0)66-71 94826 Mobile: +353 (0)85 1496939 www.henleystoves.co.uk

Page 18 • Fireplace Specialist Magazine

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Fireplace Specialist Magazine • Page 19

Soots You!

By David Sudworth, owner of Mr Soot Chimney Sweep and Training Centre Making History As I sit writing this, we’ve just completed the first-ever H011 HETAS Chimney Sweeping Course held at the Mr Soot Training Centre in the North West. In the same week we successfully delivered the H009s sweeping module for experienced installers.

To say it’s been a whirlwind week is an understatement, with candidates coming from Greater Manchester, Merseyside, Yorkshire, Lincolnshire

Page 20 • Fireplace Specialist Magazine

and even the Isle of Man! They were brilliant, asked some extremely thoughtful questions and over the week, a real camaraderie developed.

For me, as their trainer, it was a great insight to the mind of a new sweep. Time does weird things to your memory, but I can still vaguely remember having palpitations at trying to learn DTCs (distance to combustibles), ventilation

requirements and hearth sizing.

The H011 course is extremely thorough, with both theory and practical parts, and all the candidates left the centre ready to begin their journey into the world of flues, nests, and - hopefully - plenty of tea and biscuits from their new customers.

They’ve certainly earned them!

As for us, we’ve now released dates for our 2024 courses already - visit www.mrsoottraining.com

Back To The Future With ‘silly season’ now in full swing, it’s clear that, for the first time since 2019, customer habits are returning to normal. The pandemic and its aftermath meant that, for the best part of two years, customers were much more available. Fewer holidays, more working from home... all this meant that their flexibility in terms of appointments was greater.

This year, we’ve certainly had less of that, with more ‘not available during school run times’ notes being added to appointments.

Obviously, after the horror of COVID, a return to normal is welcome. And I now think we are (fingers crossed) well and truly there.

what a strange thing’. I know now!” laughed James.

“The ‘fame’ was the biggest shock.

About two years ago, I almost couldn’t cope with it - there was part of me which just wanted to walk away from the whole thing. It would be like...

I’m in the bath at 10.30 at night, and the phone goes and it’s ‘Bob Smith’ wanting to talk about problems with his stove. It took over my life.”

It’s an hour-long interview and to my mind is a must-listen for anyone in the solid fuel industry - see www. trade-entrepreneur.co.uk University Challenge The eldest has now flown the nest to study at university, which means

there’s an empty room available at Mr Soot Towers.

And said room also has an original, albeit long disused, open fire in it which I’ve been dying to get my hands on for years. So now I can.

Annoyingly though, the start of the academic year doesn’t really fit in well with the sweeping season, so I’m now facing a dilemma.

Do I crack on and sort it out now, in the depths of silly season, or brave the winter chills and wait for next spring?

I know what I’d rather do. But I just know my impatience is going to get the better of me...

And Finally…

Speaking of nests, I’m regularly asked what the strangest thing I’ve ever found in a chimney over the years. Unfortunately, I can’t claim to have discovered anything remotely valuable, but there was something which definitely made me smile.

A few years ago, I was battling a nest in Stockport and, as the twigs fell, I noticed a faded white card which caught my eye. So I pulled my rods out, turned the vacuum off and fished it out of the debris.

To my amazement it was a business card... from a fellow local sweep! Jon, whose card it was, isn’t far from the house with the nest, so it definitely hadn’t come from miles away, but what are the chances?

I always knew jackdaws were inventive creatures, but to use a sweep’s card to help build a nest takes the biscuit!

James Archer, founder of Clock Woodburners

The Price of ‘Fame’ Every so often, you speak to someone who really does make a lasting impression on you. Recently, I interviewed James Archer, founder of Clock Woodburners, for my Trade Entrepreneur podcast, and his story is not only truly remarkable, but resonated with me greatly (read more on page 46/47).

James went from being just another installer on the tools to essentially becoming the face of a national brand after his stoves really caught the imagination of the industry.

There was, however, a flip side to this, and he shared this with me in the podcast.

“When we first started, I used to think ‘why do none of the other MDs of stove companies talk to anybody…

Fireplace Specialist Magazine • Page 21

The Perfect Chimney Cowl – The Econotop 316 from Colt Cowls Is there such a thing as perfection? Well…perhaps not but Colt Cowls believes when it comes to chimney cowls the new Econotop 316 Stainless Steel is as close to perfection as you can get.

Of course, the next question is why? How can Colt Cowls make such a bold claim…well lets look at the facts.

Question: Does it work on any type of fuel?

Answer: Yes! It is suitable for use on all types of solid fuels including wood and because it is made of 316 stainless steel smokeless fuels (anthracite, phurnatice etc) as well. It is also suitable for use on gas because it possesses a gas mesh birdguard (which can be removed for use on solid fuels) Question: Is it anti downdraught and does it keep the rain out?

Answer: Yes! The aerodynamically shaped Econotop helps prevent downdraught. At the same time, because the sides are partially closed off it helps prevent driving rain from finding its way down the chimney. If the rain falls vertically? It will simply go through the banana slots at the top and will be channelled down the outside of the chimney pot by the cowl.

Question: Is it easy to install?

Answer: Yes! It comes complete with the very well tried and tested jubilee band used on the majority of chimney cowls sold in the UK. The legs are even attached to the cowl already saving installers even more time.

Images courtesy of Colt Cowls

Page 22 • Fireplace Specialist Magazine

Question: Does it have a guarantee?

Answer: Yes! Not only does it come with the well know Colt Cowls Money Back Guarantee first introduced in the early 1930’s which is to say that if it does not solve the problem

encountered (downdraught problems) within a reasonable period of use the customer is entitled to their money back.

It also comes with a LIFETIME guarantee! If the product fails at any stage in the future Colt Cowls will replace the product completely free of charge.

Question: Has it been tested?

Answer: Yes! Not only has it been tested to existing standard BSEN1856-1:2003 it has also been tested to BSEN 164757:2016 a standard that has not yet been normalised!

Question: Does it have anything else that can confirm its better than any other cowls out there?

Answer: Yes! It has the BSI Kitemark. This mark is only awarded to companies who are able to demonstrate that they are able to meet the exacting quality and production requirements of the relevant British and European (BSEN) standards.

Question: Surely its not compact and aesthetically pleasing too?

Answer: Yes! Its probably the smallest chimney cowl Colt Cowls produces. The benefits of this are obvious…less storage space required and lower delivery costs for distributors, and more space available on vans for installers!

Regards looks….well we think this cowl is pretty subtle on top of a chimney pot.

The Econotop 316 Stainless Steel is available with free next day delivery anywhere in mainland UK. Ford your copy of the latest Colt Cowls Catalogue please call 01243 781559 or log on to www.coltcowls.co.uk

Better for you.

Better for the planet.

Colt Cowls now has ISO14001 status.

Call for your catalogue: 01243 781559 www.coltcowls.co.uk

Fireplace Specialist Magazine • Page 23

Keep it sleek and simple with Westfire Uniq 26 woodburning stoves from Eurostove

When planning new heating for a modern home, a clean-lined contemporary woodburning stove is the perfect choice. Sleek, minimal and fuss-free, it lets the heat do the talking.

The Wesfire Uniq 26 collection from Eurostove is just the thing for adding a focal point to living spaces, combining effortless chic with plenty of heat output for blustery winter afternoons and cosy evenings in.

This simple and stylish woodburner comes in three designs, each with an extralarge glass viewing window, smooth lines that conceal a handle and log store and an eco-friendly combustion system for a clean and efficient burn.

Available in black steel, with or without a soapstone top plate to emit heat long after the fire has gone out, there’s something for every home.

Westfire Uniq 26 Compact Ecodesign The A+ rated Westfire Uniq 26 Compact Ecodesign freestanding woodburning stove shown above is a sustainable choice, as it burns wood cleanly and efficiently for optimum heat output with minimal environmental impact.

With an extra-large glass window to watch the flickering flames inside, it adds the perfect focal point to any modern interior.

Design-wise, its slim profile includes a flush-fit stainless-steel handle and a short bottom section, allowing for installation in lower-level fireplaces.

This 4-7kW compact design is also suitable

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Image courtesy of Eurostove

for smoke control areas, making it ideal for city living as well as country homes.

Westfire Uniq 26 Ecodesign Also part of the Westfire Uniq 26 collection is the Uniq 26 Ecodesign. This woodburning stove has all the hallmarks of simple and elegant Danish design with its extra-large window and slimline size.

Another sustainable and eco-friendly model, it burns wood cleanly and efficiently and also boasts advanced combustion technology for warmth and comfort with A+ energy efficiency and minimal emissions.

Its flush-fit stainlesssteel handle enhances the seamless look while the 4-7kW heat output will warm up rooms up to around 100 sq m.

Westfire Uniq 26 Ecodesign 100mm Soapstone The third model in the Westfire Uniq 26 collection is the A+ rated Uniq 26 Ecodesign 100mm Soapstone.

The soapstone top plate allows homeowners to benefit from the heat long after the fire has gone out.

This is because soapstone is a natural material with excellent heat retention so even once the flames have

subsided, the top plate still radiates a consistent and comfortable warmth, perfect for larger spaces that need a little extra help keeping cosy.

This 4-7kW stove also has a built-in storage area for kindling or firelighters, as well as eco-friendly, clean and efficient combustion.

“We are thrilled to add the Westfire Uniq 26 collection to our portfolio,” says Chris Baines, Managing Director of Eurostove. “Many homeowners want the warmth and comfort that a woodburning stove provides but without the traditional styling and bulky appearance.

“These designs are perfect for modern interiors and contemporary living spaces with their Danish influence, clean lines and fuss-free finish.

“Not only are they elegant and sleek but they are also eco-friendly, making them a great choice for anyone looking to make their home more sustainable.”

The Westfire Uniq 26 Compact Ecodesign is priced from £2,809 the Uniq 26 Ecodesign, £2,873 and the Uniq 26 Ecodesign 100mm Soapstone, £3,435

Keep it sleek and simple with Westfire Uniq 26 woodburning stoves from Eurostove The Wesfire Uniq 26 collection from Eurostove is just the thing for adding a focal point to living spaces, combining effortless chic with plenty of heat output for blustery winter afternoons and cosy evenings in.

This simple and stylish woodburner comes in three designs, each with an extra-large glass viewing window, smooth lines that conceal a handle and log store and an eco-friendly combustion system for a clean and efficient burn. Available in black steel, with or without a soapstone top plate to emit heat long after the fire has gone out, there’s something for every home.

Eurostove 01934 750500 www.eurostove.co.uk Fireplace Specialist Magazine • Page 25

EASILY MANAGE YOUR ENTIRE BUSINESS AND TEAM ON THE GO! The must-have app for Stove Installers and Chimney Sweeps!

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Our calendar function allows you to manage your daily and weekly schedules at a glance. Automatic client email and text reminders a month before the appointment and 24hrs ahead of your visit ensure no more missed appointments. And with customisable reminders, you can set your notifications for servicing appliances. The Heating App also generates an automatic report of customers not yet booked in for a service, making it easier to know whom to contact to get booked in for a service.

With our contacts function, you can search by owners and see the entire client history at a glance. You can view contact and address information, past invoices, quotes, and upcoming appointments.

The Heating App allows you to store images, videos, links, and documents. You can also view reports sent to customers, appointments, and invoices for each room.

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Fireplace Specialist Magazine • Page 27

Aston University engineering graduate launches first AI powered grill Smart-grill calculates the time needed to cook the food based on size, surface area and fat content, and the burners adapt as needed An Aston University engineering graduate has created the world’s first AI powered grill.

Suraj Sudera has created a cooking device called Perfecta™ which cooks the

Image courtesy of Seergrills

perfect steak in 90 seconds.

Suraj graduated from Aston University in 2015 with a BEng in Mechanical Engineering and again in 2018 with an MSc Ophthalmic Engineering.

He initially worked for Aston University spinout, EYOTO, which develops medical devices. He worked his way up to vice president of engineering, before setting up, and then selling, another company.

However, it was his love of engineering and product development that sparked his ‘light bulb’ moment which led him to create an AI powered grill which can cook food to an individual’s

exact preference.

He founded SEERGRILLS, a Birmingham based startup, which applies AI and advanced technologies to improve cooking.

Suraj said: “We noticed there is often difficulty and inconsistency in cooking food; it’s mostly always overcooked and dry, taking a long time.

“So, we decided to use our skills and knowledge to apply AI to cook the perfect steak and set up SEERGRILLS. “We developed our first product called Perfecta™ which is the world’s first AI powered grill, the world’s fastest grill, the world’s

most intelligent grill and the world’s most efficient grill.”

The device is powered by NeuralFire™ technology, which is AI combined with a proprietary cooking system which can cook more than 50 types of food in under three minutes.

AI calculates the time needed to cook the food based on size, surface area and fat content, and the burners adapt as needed.

Suraj’s Birmingham-based company now employs 48 people, many of whom are Aston University alumni, and his product is available to pre-order in the US.

Real Beams: Elevating Homes with Timeless Oak

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Page 28 • Fireplace Specialist Magazine

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Understanding the uniqueness of each home, our diverse collection includes various styles and sizes. Need something specific? Contact us via email or use our bespoke service.

Real Beams supports stove installers, recognizing their crucial role. We don’t just offer competitive prices; our exclusive trade discount sets us apart.

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Our experts craft each oak beam with precision, ensuring unparalleled quality.

Real Beams ensures seamless, secure purchases.

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FCS West Supplies provides a ‘one stop shop’ for all domestic and industrial MATERIALS requirements from manufacture to the final installation.

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Create a clean, contemporary look with the new iLektro slimline electric fires from Eurostove Modern interiors need modern heating solutions to enhance their contemporary look and feel.

Image courtesy of Eurostove

iLektro IS60 slimline

Electric fires are the perfect solution with their clean, fuss-free finish and multiple options for realistic and eyecatching flame patterns and effects. Eurostove, experts in electric, wood burning, multi fuel, inset and freestanding stoves and fires, have launched two new slimline versions of its sleek iLektro electric fire collection, perfect for saving space in the living area or open-plan interior as well as smaller homes, studios and apartments.

The iLektro range of electric fires is the ultimate blend of design and technology with stunning flame effects and a clean inset design. Adding a luxurious look to any home, they produce heat instantly. No more waiting around for the logs to heat up and as they don’t require a chimney or flue, they are suitable for all properties including newbuilds, studios and flats.

The iLektro IS50 slimline electric fire measures H500 x W1270 x D120mm and combines style, warmth and practicality with its full-screen display, clear-vision lowreflection front glass and realistic flame patterns and effects with 10 settings for the fire-bed and toplight mood lighting.

The iLektro IS60 slimline electric fire meanwhile measures slightly wider at H500 x W1524 x D120mm and also features a full glass front with six vibrant flame colour options, including a new red hue, with variable heat output.

Both the iLektro slimline fires are A rated for energy, can be built-in or wall-hung and are easy to install.

Measuring just 120mm deep, they are perfect for fitting into a media wall and come with a choice of six flame colours, three flame speeds, five flame brightness options and two heat settings.

Each design also produces a realistic log crackle sound with volume control and users can also choose their own colours for the flame, fuel bed and downlighting.

There is plenty of heat for a cosy winter’s day with up to 1.5kW output as well as even heat distribution technology built-in, so no cold spots.

Users will also benefit from energy-saving LED Multi Flame technology and can enjoy the flame effects with or without the heat switched on, making the iLektro slimline electric fires a luxurious focal point all day, every day.

Both designs have full-screen display, remote control for ease of use and a handy seven-day programmable timer with room thermostat.

“Our iLektro electric fires are designed to suit all homes at all times of the day,” says Chris Baines, Managing Director of Eurostove. “Users can enjoy the realistic flame effects without the heat as well as benefit from 1.5kW of evenly distributed heat when needed. The new slimline models are ideal for saving space in a smaller room, studio

or apartment and look stunning installed into a media wall in an open-plan design. They also have a kind of ski resort or James Bond look about them, which friends and family are sure to love.”

The iLektro IS50 slimline is priced from £650 and the iLektro IS60, from £850

iLektro IS50 slimline

Page 30 • Fireplace Specialist Magazine

Fireplace Specialist Magazine • Page 31

Spotlight on Midtherm Group

HETAS visits the chimney and flue manufacturer that has just launched its own wood burner Started in 1968 by Ray Andrews in the heart of the Black Country, Midtherm as a business has evolved under the family’s direction to meet ever changing manufacturing requirements and now consists of several divisions all working in partnership under the Midtherm brand.

Known in the industry for their range of chimney and flue systems, the wider group offers a range of services, specialising in the design and manufacture of comprehensive solutions including laser cutting, bending, fabrications, coatings, assembly, and design/production of innovative state-of-the-art air purifying systems.

When it comes to chimney systems and flues, Midtherm specialises in the production and distribution of Class 1 Chimneys, Vitreous Enamel and Flexible Liners for the Wood Burning Stove industry.

They are proud to remain a British owned UK based manufacturer with one of the largest flue manufacturing, storage and distribution facilities in the UK. Their Dudley based facility can supply directly from stock and rapidly produce for domestic, commercial and industrial customers worldwide. You

Page 32 • Fireplace Specialist Magazine

may have seen their fleet of vehicles delivering their products across the country, supported by a trustworthy courier service for on demand orders.

Most recently, Midtherm has introduced the Pyrus V wood burner to the market. The stove is Defra exempt and has been certified on the HETAS Cleaner Choice scheme.

The Pyrus V is a 5kW stove with a net efficiency of 83.8%, and testing identified the stove has a 63% improvement on the Clean Air Act particulate limit at full load and 68% improvement on part load. Midtherm worked with local casting experts Thomas Dudley Foundry for the design of the stove door and the stove is also available with bespoke log storage.

Midtherm has also expanded into the fabrications market and is proud to share its latest project. A prototype biomass boiler, manufactured to the design and specification of one of our long term customers, it is designed for heating air and water systems by efficient controlled combustion.

Thanks to the hard work of their fabrication teams this project is almost finished and ready to dispatch.

Midtherm Group is also committed to reducing its environmental impact.

Electric cars have facilitated a

dramatic reduction in CO2 emissions and this investment forms part of their net-zero journey.

Managing Director Richard Andrews commented: “Over half our company vehicles are now electric as we strive towards a fully electric fleet and with a number of charging points already installed we have the infrastructure in place.”

With a passion for UK manufacturing, Midtherm’s mission statement reflects their focus on quality. It is to: • Provide exceptional UK designed and manufactured products.

• To exceed all customers expectations by applying our extensive knowledge and experience while living our family values of integrity, honesty, support, loyalty and longevity all incorporated within the Midtherm way.

The group’s focus on quality is further underpinned with their independently approved ISO9001 quality assurance systems, with all manufactured goods and services being built to exceed any quality demands and underpinned by extensive product warranties.

In addition to their nationwide supply, Midtherm products are also exported to Hong Kong and the Middle East. www.midtherm.com

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Fireplace Specialist Magazine • Page 33

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Solution Fires Expands Luxury Electric Fire Range Leading fireplace manufacturer Solution Fires has significantly expanded its desirable, sophisticated electric fire range with the addition of five new models.

Complementing the brand’s existing collection of highly efficient, authentic electric fires and fireplaces is the Blackthorn, a stylish electric stove designed to mimic a traditional log burner.

With a choice of premium real log or hand decorated ceramic log fuel beds, the Blackthorn offers the user a choice of 16 flame effect colours and four brightness settings to evoke the desired mood.

This model also features Solution Fires’ signature etronic flame effect technology, which produces an ultrarealistic, relaxing flame effect.

This versatile stove, like the brand’s highly popular SLE42s cylindrical electric stove, offers complete flexibility as it can be placed almost anywhere in the home, without the need for a chimney or flue.

For customers seeking more compact models, Solution Fires have introduced three sleek new inset fires; the SLE41i, the SLE55i and the SLE60i, offering more choice and flexibility.

Mirrored glass is a new key feature which has been cleverly positioned behind the flame display to produce

Images courtesy of Solution Fires

Page 34 • Fireplace Specialist Magazine

a deeper flame effect, and a new slimline heater has been neatly disguised at the top of the flame screen meaning that there is no need for a canopy.

The new design provides an uninterrupted view of the flame pattern, whilst still delivering 1-2kW of heat.

To complement these new inset fires, Solution Fires have launched new premium contemporary fascia’s in a variety of styles and finishes.

The latest in the brand’s line of impressive electric fire suites is the Sheringham, which can be custom made to individual requirements and paired with a choice of fires in differing sizes to create a truly bespoke solution for each individual customer.

Customers can choose from six colour options, or opt for a primed only finish so they can decorate the Sheringham suite to match their existing décor.

Andy Hitchman, Managing Director at Solution Fires, commented: “We are delighted to launch the latest additions in

the Solution Fires range to market, providing customers with even more choice.

“Our continual investment in new product development and application of pioneering flame technology means we have an unparalleled offering – and an electric fire for every customer and every home within our portfolio.”

Solution Fires, based in Bedfordshire, launched in 2020 in response to a growing demand for modern electric fires and media walls, and its range is sold exclusively in the UK and Ireland with the help of its carefully selected retailers.

Solution Fires have been designed and manufactured with optimal controllability of heat, light and sound

as the critical elements.

Controllable from your handset, via Alexa or through the app on your smart phone or watch, you can customise your fireplace to suit your individual taste.

No electric fire, currently on the market, has the level of product features or attention to detail that Solution Fires have as standard, supported by a high level of genuine customer service.

For more information about Solution Fires visit: https://solutionfires.co.uk

affordable, luxury electric fires premium hand decorated real log fuel beds running costs from only 3p per hour

Scan to explore the full range Fireplace Specialist Magazine • Page 35

Hunter Stoves Group welcomes Scott Mann, MP to Camelford premises Scott Mann, MP for North Cornwall, joined Hunter Stoves Group at its Camelford development and production facility on the 6th October, for a behind the scenes guided tour and to discuss the consumer benefits of modern wood burning stoves.

The Hunter Stoves Group facility is a centre for research and development running alongside the full-time production of one of the company’s key ranges: Di Lusso wood burning stoves.

Colleagues from departments including operations, design, engineering, production, project management, and marketing were present, and they were joined by Andy Hill, Chair of the Stove Industry Association (SIA), the UK’s trade association for the wood-burning stove industry.

Scott and his colleague Rachel were guided around the many different processes that are employed in the construction of Hunter Stoves Group’s product range, including laser cutting, welding and paint spraying; seeing first-hand the care, innovation and

attention to every detail that goes into their production.

The visit also provided the opportunity to discuss one of the common misconceptions about modern stoves; that they can’t be both efficient and eco-friendly.

Commenting on this, Andy Hill of the SIA noted: “It is vital to make the distinction between modern, Ecodesign compliant stoves and older stoves and open fires.

“Modern stoves are engineered to meet stringent environmental standards, reducing emissions by up to 90% compared to an open fire, and increasing efficiency. “Manufacturing members of the SIA, like Hunter Stoves Group, are committed to investing in both performance and

environmental responsibility.”

Neil Wynne, Operations Manager at Hunter Stoves Group added: “The Camelford premises is only one part of our overall business, but it is a pivotal cog, employing 11 North Cornwall constituents who come together as a small, yet robust community of passionate individuals.

“Operating in rural north Cornwall, we recognise and appreciate the role we play in providing stable and meaningful employment opportunities and manufacturing appliances that

provide low emission, low carbon, low cost and sustainable heating.”

Scott Mann MP said: “It was a pleasure to visit Hunter Stoves Group’s Camelford site and learn about the design and production of modern wood burning stoves.

“This is a brilliant example of how technology has been harnessed to address the important issues of air quality and sustainability in domestic heating.”

Page 36 • Fireplace Specialist Magazine

The Fires Guide ISSUE 13

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New DRU Virtuo Evolve electric fire now available in all sizes and variations The new range of DRU Virtuo Evolve electric fires is arriving in dealers’ showrooms this autumn It has multiple, projected flame pictures, brilliantly glowing embers, rustic logs and realistic, crackling sound effects.

You can operate the fire with a remote control, smartphone or tablet using Bluetooth. With a choice of 1 or 2-kW heat outputs, it can be a heating appliance or simply a decorative fire that is cool to touch, an ideal option for public spaces where safety is paramount. And with almost zero emissions and a low carbon footprint, it is one of the most sustainable electric fires ever produced.

Choice of sizes and fire views Virtuo Evolve is available in three sizes: 100, 130 and 180 cm widths and in single-sided or three-sided models, which provide panoramic fire views.

It has a black ribcast interior that provides the perfect backdrop to the impressive flames and an authentic glowing fire be Using the remote control or app, the user can change the flame height and intensity and select from a range of colour effects in the flames and glow bed to transform the ambience in the room, with many more options available to download soon. It all adds up to

one of the most versatile electric fires available from any manufacturer.

DRU has designed the fire to be built into media walls, roomdividing walls or other architectural features.

As well as being a luxury domestic appliance, it is also suitable for hotels, restaurants, conference centres and many other commercial environments.

The launch of the Virtuo Evolve coincides with a national advertising and PR campaign to consumers, architects and the hospitality industry.

National distribution and support DRU, which has its UK HQ in Manchester, has a national network of dealers, supported by a professional customer services department and a fully qualified technical support team. DRU and its dealers also work closely with architects and interior designers to realise their clients’ visions.

In addition to the Virtuo electric fire series, DRU is a leading European manufacturer and distributor of contemporary gas fires, wood fires and stoves and bioethanol fires.

For further information, visit: www.drufire.com or email: info@drufire.co.uk

Page 38 • Fireplace Specialist Magazine

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Introducing the Spanish made Hergom E-30 family from Eurostove Designed for longevity and comfort with a selection of sizes

Image courtesy of Eurostove

With winter just around the corner, now is the perfect time for your customers to reassess heating within their homes.

As part of the Eurostove family, Hergom is one of Europe’s largest and most established manufacturers of cast iron stoves.

Made in its own state-of-the-art foundry in Santander, northern Spain, they use only the finest materials to produce durable, efficient, thermally effective heating solutions.

Suitable for compact living rooms through to large, open-plan spaces, the Hergom E-30 stove is available in three sizes - small, medium and large – making it the perfect choice for everything from a country cottage to a spacious and modern new-build.

All sizes comply with the Ecodesign directive, and feature a balanced design with optimised combustion system with a built-in air wash to keep the glass clean and maintain an optimised view of the flames within.

Page 40 • Fireplace Specialist Magazine

Hergom E-30 S The Hergom E-30 S is the smallest of the three, offering a contemporary look with a simple design, large viewing window and clean lines.

Made from quality European solid cast iron for longevity, this compact yet highly efficient stove features white cast iron reflective panels on the inside.

As well as being robust and durable, the panels have the added benefit of reflecting heat back into the room.

Rated A for energy efficiency, the E-30 complies with all current regulations and specifications for new Clear Air legislation, and is also DEFRA approved so it can be used in Smoke Control Areas.

Hergom E-30 M The Hergom E-30 M is the medium sized model, which is also A rated and DEFRA approved and combines a balanced design with optimised combustion technology to create a

high quality and efficient stove.

Thanks to the white internal plates, heat is slowly and gently reflected back into the room, ensuring the space remains warm and cosy long after the fire has gone out.

Hergom E-30 L As the largest of the Hergom E-30 family, the A-rated E-30 L has a wide 52cm viewing window for a great view of the flames within.

With a high heat output of 11kW, it’s perfect for larger spaces and openplan living and can take awkwardlyshaped logs as well as those up to 60cm in length.

The Hergom E-30 small stove is priced from £1,842; the medium, from £2,241 and the large, £2,690.

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Shadow minister told of wood sector concerns The Shadow Minister for Energy Security, Dr Alan Whitehead, learnt about the important role that waste wood plays in delivering renewable biomass power during a meeting organised by the Wood Recyclers’ Association (WRA).

Dr Whitehead, who is also Labour MP for Southampton Test, was shown around the waste wood operation at Eco Sustainable Solutions’ Eco Park in Dorset on Tuesday, 3 October, before hearing from the WRA about the wider waste wood industry.

At the Eco Park, Eco processes 65,000 tonnes of waste wood a year into BioFuel, some of which powers its in-house Biomass Combined Heat and Power (CHP) plant which provides renewable heat and electricity for the site.

Eco also processes a number of other organic waste streams at the 32-acre site, ranging from green waste to street sweepings.

After the tour, the WRA’s Chair Richard Coulson and Executive Director Julia Turner provided an overview of the UK waste wood market and outlined the many benefits the waste wood sector brings.

However, Mr Coulson explained

Image courtesy of WRA

Page 42 • Fireplace Specialist Magazine

that the UK’s waste wood-powered biomass fleet, which provides a vital outlet for lower quality waste wood, was at risk due to uncertainty over long-term support for the sector post ROCs/RHI. He therefore emphasised the importance of the sector being supported in future biomass policy.

Commenting on the visit, Dr Whitehead said: “Delivering a clean power system by 2030 will be a core mission of the new Labour government if we are privileged enough to win the election. This will mean lower bills, energy security, and jobs and investment across the country.

“I was delighted to visit another sustainable local business and to hear more about the role that waste wood could play in generating renewable energy.”

Richard Coulson said: “It was a pleasure to meet Alan and talk to him about our sector. He was

particularly interested to hear about the proportion of biomass energy produced from waste wood and how our sector can be best supported by future government policy.”

“At what is a critical time for our industry he was very receptive to our messages and how we are making the best use of our domestic waste resources to contribute to wider environmental goals.”

Peter Hardy, Business Development Director for Eco Sustainable Solutions led the site tour and said: “At Eco we are committed to finding ever more sustainable solutions for waste so we were very pleased to show Alan around our wood processing operation and our wider Eco Park.

“He was very impressed with our facility when he visited a few years ago so it was great to show him how we have grown and to share our plans for the future.”

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The Burning Issues: In conversation with Clock Woodburners founder James Archer Leading chimney sweep David Sudworth, aka ‘Mr Soot’ talks business with one of Britain’s most successful stove manufacturers Clock Woodburners has experienced remarkable success, beyond the wildest dreams of most business startups. Launched just seven years ago, within months it was selling hundreds of stoves, rising to an incredible 10,000 last year. But the man behind the popular designs has revealed that the rapid ascent almost caused him to walk away from the business. Find out why below.

David: I’m very keen to hear how you actually got into the industry to start off with?

James: Well, I probably fell into it, like most of us. I started off out of school driving a road planer for a friend of mine, did that for a couple of months and then I ended up at Severn Trent Water doing mechanical engineering. I was always pretty handy with a spanner, so we ended up fixing everything and we were known as ‘The Bodgers’. I really enjoyed it.

But then the time came where Severn Trent were making cutbacks during the recession. There was enough work for either me or Terry. Terry was a bit older than me. He’d got a family, I hadn’t. So I said you know what, you keep going. And then I ended up working for a family member of mine doing stoves. It was like ‘You should go on the Hetas course,’ and I was like, ‘You know what? Where else can you go on a course for about £700 Page 46 • Fireplace Specialist Magazine

and make £300-400 a day? Probably nowhere!’ So, yeah, I was in it for the money!

David: It’s a bit of a jump from being interested in going on the Hetas course to wanting to design your own stove. Is that something you did just because you were handy with a spanner, as you say?

James: It was always something I knew I could have a pop at. I’m not going to mention names, but it was all down to another manufacturer’s employee pushing me into doing it. I was kind of holding on for a job with them for a long time and (the guy that I knew) said, “You know what, James, you can do this. You should go and do it.”

I’d made bespoke things for people in the past and I was like, yeah, I’m going to do it, I’m going to have a go.

James reveals a chance encounter at the Hearth and Home trade show sparked his big break.

He said: (Stove firm) TEP were displaying on the other side of the room and they’ve got a new product there and a new door on it. Dan at TEP said, ‘What do you reckon?’ to my friend Keith. Keith being Keith, went ‘Mate that’s a piece of ****.’ in his Brummy accent. And then Dan was like, ‘I’d like to see you do any better.’ He goes, ‘I can’t, but he can over there,” pointing at me. Dan from

TEP came to talk to me and he was like, ‘Look, we can do it and we can distribute it all for you. Here’s the deal: you get it passed through the tests and everything like that, and we’ll distribute it and run it and sort it all out.’ So literally, I was just in the right place at the right time.

So I built two versions, I built the eight and I built the five. But the five was obviously going to be the popular one. I couldn’t afford to do two at the same time so I built it and I tested it and the results came out well. It passed - not to amazing standards but they were reasonable standards. I had to get the stove eco-design ready within four weeks and when we went and we passed, I was exceptionally happy. So a year on and TEP are very excited because they’ve got three brands at the (Hearth and Home) show, this new one called Clock, another one to the left, another one to the right, and they sold zero of one of them, about nine or 11 of the other, and they sold 120 Clocks in three days.

David: You’ve ended up with a little bit of fame - going from someone who is on the tools, same as everyone else, to someone who’s a known face of a brand which is in thousands of homes up and down the country. Was that a little bit of a shock to you?

James: It was the biggest shock of anything. When we first started, I used to think why did none of the other MDs of stove companies ever talk to anybody? Why don’t they have that interaction? I know now!

About two years ago I almost couldn’t cope with it. There’s part of me that just wanted to walk away from the whole thing because (I would) be in the bathroom at half 10 at night and ‘Bob Smith’ would ring me and I’ve got to answer it. So it took my life over, and the worry as well.

You can worry when you’re making a small number of stoves every year, because you get the odd problem. But then when you times that by 20, you do get problems.

I would sit there all weekend worrying about damage to the brand.

And it definitely affected my wellbeing because you haven’t got anybody else to share that with. You drive yourself crazy. You ruin your family relationship a bit because that’s all you can think about. You can’t think

about time with the kids. I made the choice to pull myself back from that side of things.

You know, does Elon (Musk) worry about every Tesla that’s been sent out across the world? You can’t worry when it gets to a certain scale. You can’t sit there and obsess over it.

David: What do you think about the politics of the industry? Because there’s a lot of politics in every part of the industry and to my mind, a lot of it is unhelpful and it kind of stops the industry being where it could be and probably ought to be.

James: What do I think of the politics? They’ll destroy it. They’ll destroy the whole industry in the end.

That’s how I think of it. I think if we don’t go forward all together, because we are a small industry, there’s only probably 5,000 fitters across the country, 1,500 to 2,000 shops maybe, 50 manufacturers, something like that. The politics will destroy it because nobody’s talking to each

other at the moment. The SIA is very open, come and join the SIA, talk to us whatever you want to do, any time, but there’s parts of the industry that block themselves off a bit from the rest of us.

David: What does the future hold for you?

James: I’m gonna start making a few bits and bobs more. I think Clock, you’ll see a couple of new models coming out, but we’ve got to be a bit careful with ourselves that we don’t have too many models, because I think we could get a bit lost in that.

This article was edited from the Trade Entrepreneur podcast with permission of David Sudworth.

To listen to the full interview visit https://tradeentrepreneurpodcast. buzzsprout.com/ Fireplace Specialist Magazine • Page 47

Firestorm Heaters – the new name in outdoor heating The outdoor heating category has remained largely unchanged…until now!

Forget your firebowls, and firepits, Firestorm Heaters are here to show you what the future of heating looks like.

Launched exclusively for the 2023/4 season, Firestorms offer a new look at the outdoor heating market. A futuristic design sees a 5ft glass tube adorn the fuel loading device, together taking up just a 2 sq ft footprint. But this small footprint packs a mighty punch, with temperatures reaching 350°C; perfect for warming those cold evenings, whilst adding mesmerising ambience to outside spaces.

Each heater comes complete with an accessory kit (Long Reach Cleaning Sponge, Metal Shovel, Metal Scraper, Metal Poker, Fixtures & Fittings, and Instruction Manual) and can be set up in a matter of minutes. Maximum heat can also be achieved in just 20 minutes. Plus, with a RRP of £499 these are hugely competitive products that offer increased quality and longevity compared to the ranges currently dominating the marketplace.

Award-winning British construction However, Firestorm isn’t just about looks. This is a product with heart.

Hand constructed in the Herefordshire countryside, Firestorm Heaters have already scooped the 2023 Glee New Product ‘Best of British’ award, where a panel of industry leaders awarding this much-sought-after accolade were impressed by the detailed and meticulous approach to the design and material sourcing. If that wasn’t enough, the Firestorm brand was also presented with the Glee ‘Leisure & Entertaining’ award at the same time, with judges amazed by the unique design and the company’s commitment to bringing to market greener heating solutions.

But what does ‘greener’ heating solutions mean? In the case of Firestorm, it means using an environmentally Page 48 • Fireplace Specialist Magazine

sustainable fuel made up of renewable wood pellets. Sourced from biomass energy experts, who exclusively source from FSC™-certified UK-based, responsibly managed forests and use sawmill coproducts or surplus logs, these pellets offer a much-reduced carbon footprint when compared to traditional fuels, such as gas or coal. What’s more, these wood pellets offer a ‘clean burn’, meaning minimal harmful emissions are emitted during use.

An additional benefit is that wood pellets are also kinder to the pocket, with a 30kg bag offering over 12 hours of burn time.

Ready for 2024 With Firestorm Heaters now the new name on everyone’s lips, it is the perfect time to find out about becoming a stockist.

Stock availability remains high, with a minimum order quantity of just four units, making it an attractive proposition. Plus, with winter and the year’s biggest gifting period on the horizon, stock can be instore within a matter of days to ensure the maximum window of sales potential.

New point of sale has also been created to clearly outline the multiple features and benefits, while a mock flame is also available to ‘create the look’ in store and inspire customers.

Firestorm’s spokesperson said: “It’s about time that we offered consumers something new. For too long people have been huddled around firepits, pretending to enjoy smoke in their eyes, the smell clinging to their clothes, and heat that disappears with a single gust of wind. As a nation, we’ve normalised rusty, rain-filled fires that are past their prime after just one season, but we say, ‘no more!’

“With Firestorm Heaters, not only have we created a heater that will last but we’ve developed one that performs significantly better than any other solution, including electric and gas-powered models. We

demand. We believe in our product and know it will sell well, so what are you waiting for?”

Find out more For further information regarding Firestorm Heaters, and to find out more about becoming a UK stockist, please visit www.firestormheaters. co.uk, email info@firestormheaters. co.uk or call 01432 667 567

want to offer consumers longevity, with a 12-month warranty and replacement parts available, should accidents happen. And, perhaps more importantly, the Firestorm offers a story. We truly believe we’re offering something not yet seen in the UK. These products are hand constructed

and finished here in the UK, bolstered by strong environmental values, making it an exciting proposition and one that has kept us very busy since launching at Glee 2023. As the new season approaches and winter closes in, we now want the market to know that we’re ready to respond to

Images courtesy of Firestorm

Fireplace Specialist Magazine • Page 49

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Tel: 01257 267677 | Email: info@fireplacespecialist.com www.fireplacespecialistmagazine.co.uk /fireplacespecialistmag

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