FARMDIVERSITY
GROWING YOUR ONLINE PRESENCE
Top Features Every Farm Attraction Website Needs to Help Grow Revenue
A well designed and user-friendly website can enhance the overall visitor experience and, for growing farm attractions in particular, boost ticket sales and attendance.
Fundamentals
Make sure it’s fast, optimised and easyto-use
Your website is often the first point of contact between potential visitors and your attraction, so it’s crucial to create a site that not only showcases the park’s offerings but is also fast and easy to use for customers.
Give customers quick access to the basics
Ensure there are easy shortcuts through to key visitor information, including, open times, Daily shows, events and feeding times, Travel information, prices and more. Check everything on mobiles
Check your website on your phone. How does it look? Are key messages and offers clear?
Remember most attraction websites get 80%+ of their traffic from mobiles, so ensure that you have optimised pages, responsive templates and fast mobile booking solutions.
Key features
Interactive Park Map
A user-friendly and interactive map allows visitors to navigate the park effortlessly. It should highlight key attractions, ideally
show live waiting times for rides, and provide information about facilities.
Virtual Tours
Engage potential visitors with virtual tours of the park. These immersive experiences can give users a taste of what to expect and entice them to visit in person.
Event Calendar
Keep visitors informed about upcoming events, shows, and parades. A calendar should provide information including dates, times, and locations.
Seasonal content
If you run specific events through popular holiday periods, such as Christmas, Easter and Halloween make sure these have fun landing pages that remain in place throughout the year.
Ride and Attraction Details
Each attraction should have its dedicated page with detailed descriptions, height requirements, and accessibility information.
Visitor Reviews
Feature reviews and ratings for rides, shows, and overall park experience. Encourage visitors to share their thoughts and provide feedback.
Accessibility
Make sure your website provides
comprehensive accessibility information for visitors with disabilities.
Social Media
This is a great source of traffic particularly for farm attractions, and you could integrate feeds to keep visitors updated with realtime posts, photos, and videos.
FAQs and Help Centre
Ensuring you have a set of questions that customer services can update is helpful to reduce the volume of customer enquiries.
Streamlining your booking journey
Streamline the process
Visitors should be able to buy tickets, passes, and event tickets easily. If your booking process is letting your site down, get an expert to run user tests, surveys or heatmaps to identify any pain points. Check your pricing and upsells
Make sure your pricing and discounts are consistent throughout the process. Any upsells should be presented in a logical way, and relevant to the products a customer has already added to their order. Add an Offers & Discounts page to your site to help catch anyone that’s Googling for offers for your attraction.
Provide quick payment options
Consider adding mobile payment options like Apple / Google Pay. These are much faster for users and give a great experience. Also, buy-now-pay-later services like Klarna can be very popular to help drive sales for higher value products or experiences.
Your website can be much more than just a digital brochure or guide. It should be a dynamic platform that enhances the visitor experience and helps drive sales.
Semantic has over 25 years’ experience designing, building and creating attraction websites. Their new LOOP Platform helps to streamline the process into a simple monthly package.
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