SCENE 2
S C E N E no . 2
2013
SALONE DEL MOBILE MILANO
Nendo Jean-Marie Massaud Luca Nichetto Richard Hutten Mattias Stenberg Cate & Nelson Knudsen Berg Hindenes Ben van Berkel UNStudio Formfjord
1991
historic meeting
2 people ST E V E J O B S A N D B I L L G AT E S – P H OTO G R A P H Y G LA N G E – P H OTO / C O N TO U R BY G E T T Y I M A G E S
San Jose SCENE NO. 2
2013
SALONE DEL MOBILE MILANO
INVITING Change
OFFECCT SCENE no.2 2013
OFFECCT DESIGNERS
Creative team Production and Art Direction by Studio Berg
Alfredo Häberli www.alfredo-haeberli.com
Louise Hederström www.louisehederstrom.com
Beat Karrer www.beatkarrer.com
Luca Nichetto www.lucanichetto.com
Ben van Berkel / UNStudio www.unstudio.com
Läufer + Keichel www.laeuferkeichel.de
Björn Dahlström www.dahlstromdesign.se
Mario Ruiz www.marioruiz.es
Broberg & Ridderstråle www.brda.se
Marre Moerel www.marremoerel.com
Carlos Tíscar www.carlostiscar.com
Mattias Stenberg www.studiovision.se
Cate&Nelson www.catenelson.com
Michael Sodeau www.michaelsodeau.com
Christophe Pillet www.christophepillet.com
Monica Förster www.monicaforster.se
Claesson Koivisto Rune www.claessonkoivistorune.se
Nendo / Oki Sato www.nendo.jp
Formfjord www.formfjord.com
Olle Anderson www.olleanderson.se
Front www.frontdesign.se
Patrick Norguet www.patricknorguet.com
Ineke Hans www.inekehans.com
Richard Hutten www.richardhutten.com
Our new product range stretches from elegant and
lightweight Cape chair by Japan’s Nendo, the Netframe
Ingunn Eikeland Bjørkelo
Satyendra Pakhalé www.satyendra-pakhale.com
innovative seating options to the latest in our pioneering
sofa and easy chair by the Spanish-Swedish design team
sound-absorbing systems. There are new designs from
Cate & Nelson, and the Studio seating system by Ben van
Stefan Sjölander & Pierre Sindre / CREO www.creoarkitektkontor.se
some of our long-standing partners, as well as concepts
Berkel / UNStudio. We have also teamed up with talented
developed with new talents we have discovered. And
designers from countries including Italy, Norway and
we have found an exciting way for you to put your own
the Netherlands.
Published by OFFECCT AB
Contributing writer Matthew Warren Photography Frederik Lieberath Product range photography Jann Lipka Peterfotograf Thomas Harrysson Illustration/3D Bildinstitutet Jean-Marie Massaud Nendo www.offecct.se Find out more about upcoming events, new products and our designers at our website Follow us on: Blog.offecct.se Twitter.com/offecct Facebook.com/offecct © OFFECCT 2013
Jean-Marie Massaud www.massaud.com Karim Rashid www.karimrashid.com Katrin Greiling www.katringreiling.com Khodi Feiz www.feizdesign.com Knudsen Berg Hindenes www.knudsenoghindenes.com
Teppo Asikainen www.valvomo.com Teruhiro Yanagihara www.isolationunit.info Thomas Sandell www.sandellsandberg.se
The workplace is always changing. How we interact and collaborate is constantly evolving. We need furniture designs that maximise the potential of every encounter. At Offecct, that is what we strive for. We are proud to present the latest members of our 2013 furniture family in these pages.
personal stamp on the furniture you select. One thing we share with all our partners is our belief in For many people, technology means work can be
sustainability. This philosophy runs through everything
wherever and whenever you want. That does not make
we do. We are committed to using authentic materials
the need for human contact less important. In fact, it
and having a low environmental impact. 85% of our
makes those moments when we do come together
suppliers are located within just 200 kilometres of our
even more crucial. Meetings are important punctuation
base. In this issue of SCENE we want to share what our
points in our working lives. The work-place is no longer
Made in Sweden programme means to us. It underlines
a static desk-based location. It is a fluid, activity-based
our commitment to working with the highest quality
environment where people interact. Our solutions can go
companies in our home country.
from an intimate get-together to a large gathering of a whole company. We think about the broader environment
Our most important partnership is with you, our
you work in. We are specialists in methods to absorb
customer. This year, we have found a way for you to make
noise. Plants can improve air quality, so we have created
our products even more personal through our SELECTED
ways to integrate them in your workspace.
PATTERNSTM. A range of exclusive patterns and stitching options mean you can mix and match to give a number of
We are always innovating. That is reflected in our long
our products your own personal signature.
history of collaborations with some of the world’s most talented designers. It is as true as ever in the range we
We hope you enjoy exploring our latest range and see
are offering in 2013. We have exciting new solutions
that, for us, change is a challenge we relish.
from our long-running partnership with French designer Jean-Marie Massaud. He has worked with us to develop
Kurt Tingdal, CEO
new seating in our Lab range as well as the latest in our
Anders Englund, Design Manager
Soundwave selection of sound-absorbing panels. We also
Tibro, March 2013
reveal the results of new partnerships: the elegant and
S C E N E no . 2
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S C E N E no . 2
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Memorable Meetings Meetings may be long or short, productive, funny, surprising and many other things. They always create some emotion. We asked some of our designers to tell us about meetings that have left them with a strong memory.
Nelson Ruiz-Acal, Cate & Nelson The welcome meeting on my first day at the design school in Madrid, the Istituto Europeo di Design, became a key occasion in my life. It was the first day of my career as a designer and, very importantly, the day I met my partner, Cate. She was 15 minutes late as she had got lost in her new city. She went on to become my partner in my personal and professional life.
Luca Nichetto I was travelling to Stockholm after one of my first meetings with Offecct in their home town of Tibro. I decided to call a relatively new acquaintance, Eero Koivisto, an architect based in Stockholm. I suggested meeting over a coffee. Instead, he invited me for dinner at his home and I met his four-year old son. His openness, curiosity and a wonderful plate of pasta made me feel like I was by the Mediterranean rather than meeting a Finnish architect in Stockholm. I feel lucky to meet so many inspiring people through my work.
Louise Hederström I met Signe Persson-Melin in Malmö while making a film. She is a legendary Swedish designer who works mainly with ceramics and glass. She is 87 years old now and I can remember her designs from back in my childhood. My mum made pickled herring and always used a jar designed by her. I was so nervous about meeting her, but she was warm and as sharp as ever.
Claesson Koivisto Rune A relaxed meeting in a chic setting marked the start of a project to design a cultural centre in Kyoto, Japan. Our first meeting with the client was ten years ago at the café at 10 Corso Como in Milan. It was truly memorable because it was the start of a long, productive and innovative collaboration. The design was ground-breaking as it was the first to use pixelated hole patterns.
Michael Sodeau You do not always need words for a great meeting. I was working on a project with a Japanese company to develop a new brand of stationery. The language barrier was huge, but by sketching our thoughts we were able to communicate everything we needed. Those sketches conveyed our ideas on the changing role of stationery in a technological world and were even enough for us to conclude the business deal.
S C E N E no . 2
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Richard Hutten
Khodi Feiz
SALONE DEL MOBILE MILANO
We had just started our studio when I had a meeting with a big potential client. I had prepared well but was nervous. As soon as I saw his office my mood changed. There were shelves full of books and inspirational objects around the room in no apparent order. The discussion flowed easily and he really made time for me. I try to keep that spirit of openness, creativity and respect in my own meetings now.
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In late 2006 I got an unusual invite. The future King and Queen of the Netherlands, Prince Willem Alexander and Princess Màxima were holding an informal dinner for people working in creative fields. Things started badly after our babysitter arrived late and I realised I needed my passport for security. Luckily I got in. The dinner was thoroughly enjoyable and relaxed. A few days later, Princess Màxima announced she was pregnant, prompting my eight year-old son to say “daddy went to Màxima and now she is pregnant”.
SALONE DEL MOBILE MILANO
in-between meeting
14:35
7 people island S
O T T O M A N and T A B L E
London JEAN-MARIE MASSAUD
island S
O T T O M A N and T A B L E
JEAN-MARIE MASSAUD
flexible gathering
12:23
12 people CARRY ON
STOOL
M attias S tenberg
Antwerp CARRY ON
STOOL
M attias S tenberg
11:20
comfortable silence
3 people S ound w ave S T A N D
S ound w ave
R I C H A R D hutt E n
New York S ound w ave S T A N D
S ound w ave
R I C H A R D hutt E n
10:40
talk for two
2 people STUDIO
S E AT I N G SYST E M
B en van B er k el / U N S T U D I O
Z端rich STUDIO
S E AT I N G SYST E M
B en van B er k el / U N S T U D I O
transparent agenda
08:47
6 people NETFRAME
SOFA & EASY CHAIR
C ate & N elson
Berlin NETFRAME
SOFA & EASY CHAIR
C ate & N elson
19:20
creative interaction
8 people CIRCUS
TA B L E S
FORMFJORD
Copenhagen CIRCUS
TA B L E S
FORMFJORD
good connections
17:40
9 people LINEA
SOFA SYSTEM
LUCA NICHETTO
Stockholm LINEA
SOFA SYSTEM
LUCA NICHETTO
executive summit
09:30
4 people BOP
chair
Knudsen B erg H indenes
Milan BOP
chair
Knudsen B erg H indenes
16:10
noiseless forum
Amsterdam
14 people PIX
SOUNDWAVE
J ean - M arie M assaud
PIX
SOUNDWAVE
J ean - M arie M assaud
capable group
In progress
5 people CAPE
OFFECCT LAB – CHAIR
Tokyo NENDO
CAPE
OFFECCT LAB – CHAIR
NENDO
In progress
soft discussion
4 people AIRBERG
O F F E CCT LA B – S E AT I N G
Paris J ean - M arie M assaud
AIRBERG
O F F E CCT LA B – S E AT I N G
J ean - M arie M assaud
THE REAL MADE IN SWEDEN
PART 1: LEATHER Made in Sweden is not just a strapline for us. It is a whole philosophy about the way we work. Sustainability goes deeper than words on a piece of paper. We believe that we all have a responsibility to protect our planet. 85% of the suppliers we work with are based within 200 kilometres of our base in the town of Tibro. We want to develop long-standing, mutually beneficial partnerships. Our Made in Sweden programme demonstrates this belief. We find partners in our home country who will collaborate with us and who can achieve our exacting quality standards. As example take Elmo Sweden, a company founded in 1931 in the south-west town of Svenljunga. Elmo has built up years of deep expertise in the
or phone calls but can sit face-to-face, sharing designs,
production of leather from Scandinavian rawhides.
looking at leather and exchanging ideas. Second, our
They combine artisanal skills with the latest technology
proximity cuts down on emissions linked to transport.
to create high quality products sold around the world.
This means that the commitment we and Elmo have
The Elmo philosophy is all about putting their heart
to sustainability and corporate social responsibility is
into their products. Put simply, they want to create the
just genuine.
finest leather in the world whilst having the minimum environmental impact of any tannery on the planet.
Finally, being neighbours means we can get nosy and
Sounds like the perfect partner for us.
demanding. Offecct and Elmo are uncompromising when it comes to quality. We appreciate the demands
For Offecct, and ultimately for you, it makes a huge
we place on each other.
difference for us to have Elmo so nearby. First, we can spend time with them, working together to find the
Our partnership with Elmo has been in place for more
best solutions. We do not need to rely only on emails
than twenty years, getting deeper with time.
E lmonordic leather in blac k from E lmo S w eden
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SALONE DEL MOBILE MILANO
In 2013 Offecct presents a new concept: OFFECCT SELECTED PATTERNSTM. This option lets you adapt selected items in our collection through decor stitches along the edges of the furniture or through patterns sewn into the fabric. Our revolutionary new technique can give each product its own exclusive feel, combining design and elegance. With Offecct Stitches, you can put your own personal mark on our furniture with carefully selected decor stitches in six different designs: Bow, Brick, Hex, Languett, Parallel and Zig. Offecct Patterns is available in three different patterns: Bop, Palma and Fastback. OFFECCT SELECTED PATTERNSTM are available in 12 colours: beige, black, brown, dark blue, dark green, dark grey, grey, neon green, neon orange, orange, red and white. Go to www.offecct.com for more details about the range and how it can be applied.
O F F E C C T S E L E C T E D P A T T E R N S TM
S C E N E no . 2
2013
SALONE DEL MOBILE MILANO
OFFECCT PRODUCT RANGE
Offecct works closely with internationally renowned and innovative designers. The continuously updated collection mirrors the company’s vision; furniture for creative environments that enable positive meetings in workplaces, public spaces and private homes. Contemporary design made in Sweden.
SOFAS FLOAT
EASY BLOCK
FLOAT HIGH
FLOAT HIGH LARGE
ghost
GRAND
GROW
KING
NEMO
MINIMA
EASY CHAIRS ORBIT
ORGY
origami
playback
smalltown
NEW LINEA
SMALLROOM
NEW islands
NEW NETFRAME
Bond
CLUB
FLOAT
FLOAT HIGH
FLOAT HIGH LARGE
FLY
GHOST
KING
LAYER
MINIMA
MOMENT
MONO LIGHT
NEMO
OYSTER LOW
pal HIGH
pal LOW
palma
playback
queen
smalltown
SOLIchair
SOLITAIRE
Spoon high
spoon low
tinto
NEW NETFRAME
bond
bond
bond
bond LIGHT
bond xtra LIGHT
CANTI
cornflake
cornflake
cornflake
coupe
duo
duo
BOND High
ORBIT
ORIGAMI
OYSTER high
NEW STUDIO
CHAIRS duo wood
duo wood touchdown
duo wood
TABLES FASTBACK
BASIC
LITE
KING
BOND
BIRD
MOD
BOND
MONO LIGHT
Cornflake
MONO LIGHT
Cornflake
flower
scrunch
droplet
PALMA MEETING
grip
QUICK
LITE
quilt
nobis
qool
propeller
robo
propeller
toffee
shelf
snowflakes
NEW BOP
AMAZONAS
vertigo
NEW circus
window
ROOM dividers
ADDITIONALS
luna
MONO LIGHT
skyline
K-line
stripes
pick up
swell
village
CLOUD
NEW CARRY ON
NEW PIX
planter
screen
forest
shelf
smalltalk
spinnaker
GREEN DIVIDER
BElla
NEW SOUNDWAVE stand
GREEN islands
GREEN pedestals
GREEN pads
GREEN trays
botanic
flo
window planter
geo
grip vase