www.europastar.com
January 2019
MEDIA KIT With over 90 years in print and over 20 years on the internet, Europa Star has a rich heritage. From this solid foundation, we have paved the way for the future of the watch media and the watch industry. Through its network of print editions & websites in the world’s most widely spoken languages, Europa Star offers a global platform for your communication and for extending the influence of your brand on both local and international markets. Europa Star covers 170 countries in print through individual mail delivery and over 800,000 monthly internet users.
EUROPA STAR HBM SA, Route des Acacias 25, 1227 Carouge / Geneva, Switzerland Tel +41 22 307 78 37, Fax +41 22 300 37 48 | www.europastar.com • www.europastar.biz • contact@europastar.com EUROPA STAR GALLERY, Arcade in Geneva Old Town, 4 Etienne-Dumont, 1204 Geneva
100 million words written since 1927
90 uninterrupted years of magazines devoted to watchmaking. We survived the 1929 crash, the Second World War, the Cold War and the 2008 financial crisis.
4 generations
of passionate editors: Hugo (born in 1896), Gilbert (1925), Pierre (1954) and Philippe (1956), Serge (1985)
Magazines distributed
5 times a year to 100,000 readers
1,200 pages
printed each year
800,000 unique visitors
to our website every month
For each issue, our printer uses
1 bathtub of glaze
A qualified distribution network in
170 countries all over the world
single
approach to A both journalism and watchmaking:
quality
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TEN READER NATIONALITIES 1. United States 2. Switzerland 3. United Kingdom 4. Canada 5. France 6. Italy 7. Netherlands 8. Australia 9. India 10. Hong Kong
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Unlike many other magazines which are territorially limited in scope, Europa Star is the only watchmaking publication with a truly global reach, through its five editions published on five continents (45,000 circulation every two months). This enables us to reach a huge variety of readers at the same time.
An analysis of Europa Star’s distribution reveals that our watchmaking readers are spread evenly between intermediate clients (retailers, distributors, agents, designers and manufacturers) and end clients (collectors and other buyers).
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As the graph shows, our publications target a knowledgeable readership of watch buyers. We can therefore define our publication as a ‘premium magazine’.
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SATISFACTION
The vast majority – 97% – of our readers are satisfied with Europa Star. As many as 54% admit to being 4 :RXOG \RX UHFRPPHQG (XURSD 6WDU “very satisfied� with the magazine and its contents. T Similarly,PDJD]LQH WR RWKHUV" almost all our readers would 5pSRQGXHV ,JQRUpHV recommend our publications.
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Standard Full pages & Premium positions net prices: Europa Star EU/INT GLOBAL Full page CHF 12,900 – C4 CHF 19,900 – C3 CHF 14,800 – C2 CHF 16,100 Europa Star USA – CHINA Full page CHF 8,600 – C4 CHF 13,270 – C3 CHF 9,990 – C2 CHF 10,770 Europa Star SWITZERLAND – JAPAN – MEXICO Full page CHF 4,900 – C4 CHF 6,000 – C3 CHF 5,600 – C2 CHF 6,100 Double page spread: + 50% - Guaranteed positioning/right hand page: + 15% Discounts on Standard Full pages: 2 insertions 10% - 3 insertions 15% - 4 insertions 20% - 5 insertions 25% Full page ad is convertible into a double page PR COVER STORY: all 4 editions CHF 58,000
WORLDWATCHWEB
6 websites / 6 languages – net cost per month europastar.com (English), www.europastar.ch (French), watches-for-china.com (Chinese traditional), watches-for-china.cn (Chinese simplified), horalatina.com (Spanish), europastarwatch.ru (Russian) Leaderboard 728x90px and medium rectangle 300x250px: 1 month CHF 1,190 Wallpaper 1800x1800px & Main 1040x340px and half page 300x600px: 1 month CHF 1,990 Discounts on Web Banners: 2 months 10% - 3 months 15% - 4 months 20% - 5 to 12 months 25% Newsletter sponsorship 728x90px: CHF 990 per newsletter Made-to measure, customised email blast and 100% SOV exclusive newsletters: price on request
Insertion prices are in Swiss francs (CHF). Agency commission not included. All contracts including inherent volume & series discounts have a maximum validity of 12 months. Cancellation of contracted volume may incur fees and will lead to the recalculation of rates as per the list above. Sales tax, VAT not included.
4 geographical print editions, 5 times per year, 1200 pages and 225,000 copies 800,000 internet users, 5 continents, 6 languages
WORLDWATCHWEB Europa Star in French • English • Chinese traditional • Chinese simplified • Spanish • Russian
INTERNATIONAL
SWITZERLAND
USA
CHINA
EUROPA STAR GLOBAL Magazine size English
EUROPA STAR PREMIÈRE Newspaper size French
WATCH.AFICIONADO Newspaper size English
EUROPA STAR Newspaper size Chinese
With worldwide distribution, the Global edition taps into the global market for timepieces by addressing the decision-makers, connoisseurs and aficionados on all major international markets. This ultra-innovative concept encompasses wide-ranging articles, comprehensive dossiers and in-depth reporting on the industry, as well as galleries on brands and their products, with a modern, dynamic layout and graphics.
For the first time a publication covers the Swiss watchmaking market’s entire ‘ecosystem’: bankers, lawyers, insurers, financial advisers, auditors, designers, engineers, consultants, academics and all individual stakeholders of the business, SMEs and Group CEOs, along with the entire Swiss network of watch retailers, boutiques, and watch brands plus luxury hotels, leisure and culture. All of these industry actors and VIPs have both a professional and a personal interest in watches and services to the industry.
Europa Star Watch.Aficionado reaches out to the main business actors in the US watch industry and watch aficionados across the North American continent. It is distributed to all major watch points of sale, distributors and agents in the USA, as well as to important shows like Couture and JCK in Las Vegas. Your gateway to the American watch market.
Europa Star Watches for China allows you to communicate with two of the biggest export markets for watches, Hong Kong and China, through a medium whose influential readers, business managers, local jewellers and highnet-worth buyers appreciate the insightful local and international content in print and online.
CIRCULATION News stands Galleries
Collectors Airports
Journées du marketing horloger
Patek Philippe Museum
Material Good New York
Federation of the Swiss watch industry
Watchonista
Vienna Baselworld MAKAficionados
EPHJ Geneva Horological Society of New York Watchprint
Couture Las Vegas
Inhorgenta Munich
Seiko Museum Chronometrophilia
Phillips
True Facet Antiquorum SIHH Only Watch
Deutsche Gesellschaft für Chronometrie Moscow Watch Expo
JCK Las Vegas Shenzhen
Forum de la Haute Horlogerie RedBar Espace horloger de la Vallée de Joux HKTDC Hong Kong
Grand Prix d’Horlogerie Chez Maman Paris
Munich Time
British Horological Institute National Association of Watch & Clock
Watch Gang
SIAR Mexico
The American WatchmakersClockmakers Institute
WORLDWATCHWEB English • French • Chinese traditional • Chinese simplified • Spanish • Russian
Monthly ad impressions: 19 900 000 Users: 831 000 Page views: 4 195 436 europastar.com • europastar.ch watches-for-china.cn • watches-for-china.com horalatina.com • europastarwatch.ru • europastarjewellery.com Source: Double Click for Publishers (DFP) & Google Analytics (August 2018)
CARIBBEAN
EUROPA STAR SWITZERLAND PREMIÈRE Switzerland 5000 EUROPA STAR GLOBAL EUROPEAN UNION (EUROZONE)
Austria 359 Belgium 269 Cyprus 40 Estonia 8 Finland 76 France 805 Germany 1170 Greece 200 Ireland 40 Italy 975 Latvia 13 Lithuania 9 Luxembourg 35 Malta 14 Netherlands 242 Portugal 162 Slovakia 9 Slovenia 22 Spain 512 EUROPEAN UNION (NON-EUROZONE)
Bulgaria 27 Croatia 23 Czech Republic 66 Denmark 96 Gibraltar 13 Guernsey 1 Hungary 39 Poland 150 Romania 16 Sweden 95 United Kingdom 633 WESTERN EUROPE (NON EU)
Andorra Iceland Liechtenstein Monaco Norway Switzerland
34 7 5 21 49 4830
EASTERN & SOUTH EASTERN EUROPE
FAR EAST
Albania 7 Armenia 8 Azerbaijan 20 Belarus 14 Bosnia-Herzegovina 6 Georgia 6 Macedonia 5 Moldova 7 Russia 231 Serbia 11 Turkey 114 Ukraine 55 NEAR & MIDDLE EAST
Bahrain 45 Iran 15 Iraq 51 Israel 39 Jordan 15 Kuwait 58 Lebanon 43 Oman 35 Qatar 62 Saudi Arabia 95 Syria 8 UAE 190 Yemen 14 SOUTH ASIA
Bangladesh India Maldives Nepal Pakistan Sri Lanka SOUTH-EAST ASIA
4 186 1 6 39 12
Brunei 10 Cambodia 5 Indonesia 51 Laos 2 Malaysia 162 Myanmar (Burma) 13 Mongolia 1 Philippines 45 Singapore 155 Thailand 117 Vietnam 17
EUROPA STAR 10000 China 1351 Hong Kong 556 Japan 557 Kazakhstan 20 Macau 39 South Korea 80 Taiwan 442 Uzbekistan 1 OCEANIA
Australia 335 Cook Island 1 Fiji 3 French Polynesia 4 Guam 1 New Caledonia 2 New Zealand 22 Papua New Guinea 1 Vanuatu 1 NORTH AMERICA
WATCH.AFICIONADO 10000 Canada 124 Mexico 521 USA 2898 CENTRAL AMERICA
Belize 2 Costa Rica 14 El Salvador 25 Guatemala 49 Honduras 17 Nicaragua 14 Panama 86 SOUTH AMERICA
Argentina Bolivia Brazil Chile Colombia Ecuador French Guyana Guyana Paraguay Peru Uruguay Venezuela
246 13 88 93 194 53 10 20 38 30 33 103
Antigua & Barbuda 2 Aruba 38 Barbados 4 Bermuda 2 Cayman Islands 3 Cuba 6 Curaçao 21 Dominican Republic 12 Guadeloupe 8 Haiti 7 Jamaica 46 Martinique 4 Montserrat 2 Puerto Rico 20 The Bahamas 12 Saint-Barthélemy 1 Saint Kitts and Nevis 1 Saint Lucia 2 Saint Martin 27 Trinidad and Tobago 24 Turks & Caicos Islands 2 Virgin Islands 15 NORTH AFRICA
Algeria 4 Egypt 34 Libya 7 Mali 1 Mauritania 3 Morocco 28 Tunisia 12 CENTRAL AFRICA
Angola 4 Benin 1 Cameroon 3 Cape Verde 3 Central African Republic 3 Congo 2 Côte d'Ivoire 5 Djibouti 5 Ethiopia 3 Gabon 1 Kenya 2 Liberia 2 Nigeria 11 Republic of Guinea 4 São Tomé and Príncipe 1 Senegal 7 Sudan 3 Tanzania 2 SOUTHERN AFRICA
Botswana 1 Madagascar 4 Malawi 2 Mauritius 18 Republic of South Africa 70 Reunion 17 Seychelles 5 Zambia 3 Zimbabwe 3 BULK COPIES
Show and promotional copies Qualified international press, VIPs & business, airports, hotel copies, newsstands, specialist bookstores
900
2700
TECHNICAL SPECIFICATIONS MATERIAL TO SUPPLY
WEB DISPLAYS Wallpaper: 1800 x 1800 px (JPG) Main: 1040 x 340 px (JPG) Half-page: 300 x 600 px Leaderboard: 728 x 90 px Medium rectangle: 300 x 250 px 3:1 rectangle: 300 x 100 px Newsletter: 1040 x 340 px (JPG)
EUROPA STAR GLOBAL Magazine size: 205 x 265 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread Bleed: 416 x 271 mm (trim size: 410 x 265 mm) 1/1 Page Bleed: 211 x 271 mm (trim size: 205 x 265 mm)
EUROPA STAR CHINA Newspaper size: 265 x 383 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread: 503 x 353 mm MIRROR (with no bleed) 1/1 Full Page: 240 x 353 mm MIRROR (with no bleed)
EUROPA STAR SWITZERLAND Newspaper size: 290 x 380 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread: 534 x 353 mm MIRROR (with no bleed) 1/1 Full Page: 251 x 353 mm MIRROR (with no bleed)
EUROPA STAR USA Newspaper size: 290 x 380 mm 4C printing CMYK (NO RGB) 2/1 Double Page Spread: 534 x 353 mm MIRROR (with no bleed) 1/1 Full Page: 251 x 353 mm MIRROR (with no bleed)
MATERIAL: send via email to: asgouridis@europastar.com PRINT: PDF high resolution, Illustrator, Indesign or Photoshop file – with a professional colour proof (Digital Chromalin, Approval, Iris) High resolution min. 300 dpi / Profile: ISO Coated v2 300% – To avoid any problem with fonts please convert text to outlines. WEB: HTML5, JPG, GIF maximum size 800 KB. JPG for Wallpaper and Main. Material should be compatible with DoubleClick for Publishers (DFP). No Flash.
# 6/18 - 1/19 - Winter ES GLOBAL (EU, INT) SIHH & GENEVA WEEK - ES CH - ES US - ES CN Publication: 14/1/2019 Submission deadline: 5/12/2018 # 2/19 - Spring ES GLOBAL (EU, INT) BASELWORLD - ES CH - ES US - ES CN Publication: 21/3/2019 Submission deadline: 22/2/2019 # 3/19 - Summer ES GLOBAL (EU, INT) - ES CH - ES US - ES CN - ES JAPAN Publication: 18/6/2019 Submission deadline: 15/5/2019 # 4/19 - Autumn ES GLOBAL (EU, INT) WATCH CURATOR - ES CH - ES US - ES CN â&#x20AC;&#x201C; ES MEXICO Publication: 26/9/2019 Submission deadline: 2/9/2019 # 5/19 - Holiday Season ES GLOBAL (EU, INT) - ES CH - ES US - ES CN Publication: 29/11/2019 Submission deadline: 28/10/2019 # 6/19 - 1/20 - Winter ES GLOBAL (EU, INT) - ES CH - ES US - ES CN Publication: 13/1/2020 Submission deadline: 9/12/2019
TWO EXTRA ISSUES IN 2019: JAPAN AND
MEXICO
To make the most of our global reach, we will add two special issues in 2019, addressing two key markets. In June, we will devote a special issue to Japan, not just a historical actor in watch manufacture, but also a very important country for the luxury goods world as a whole. Often at the forefront of new trends, it supports an extraordinary number of international watch brands of all sizes. Given that Europa Star has covered the Japanese market comprehensively for decades, it is only fair that we devote at least one issue per year to this key country! In October we open up a new watch horizon with a special issue exclusive to Mexico. This Latino giant has emerged in recent years as a passionate consumer of luxury watches. This major hub for the sale of timepieces in the region is also supported by the excellent SIAR fair in October, of which Europa Star is a partner. In both these countries, we will partner with local retailers to ensure appropriately targeted distribution of our magazine towards both professionals and private buyers. Don't miss out!