Communications Toolkit
What is STEM Alliance? OVERVIEW KEY DATES BACK TO SCHOOL COMPETITION EVENT IDEAS VIDEO IDEAS
Demand for STEM professionals and associate professionals is expected to grow by around 8% between now and 2025, much higher than the average 3% growth forecast for all occupations. Europe needs more young people to be interested in STEM subjects and pursue STEM careers so that they can become a part of a muchneeded qualified workforce in the coming years. To accomplish this, we must engage and spark their interest using innovative methods. Industry and the Ministries of Education are working together to improve the situation of STEM education in Europe. They collaborate under the STEM Alliance, which further builds on the achievements obtained by the inGenious project. This is why, with the support of its partners, STEM Alliance animates a community of companies and educational authorities to motivate as many young people as possible to pursue STEM subjects and careers.
The STEM Alliance is organised in three major building blocks: Supporting school – industry cooperation to improve STEM education and promote STEM careers
European communication campaigns, the spring campaign with its highest peak on the STEM Discovery Week, and a Back to School campaign
Support of the emergence of National STEM Platforms and coordination of targeted evidencebased studies
STEM Alliance calendar of activities: school year 2016/2017 OVERVIEW KEY DATES BACK TO SCHOOL COMPETITION EVENT IDEAS
date
event 26th September – 7th October 2016
31st October 2016
24th November 2016
8:00 – 13:00
STEM Alliance Back to School campaign
Release of STEM Alliance paper on the impact of the use of ICT in STEM Education • High Level Event for policy-makers and industrialists in Brussels • Award ceremony for winners of the STEM4YOU competition 2016
VIDEO IDEAS February 2017
28th February 2017 April-May 2017
(date TBC)
Launch of Professionals Go Back to School Scheme
Closing of the STEM Alliance competition
STEM Discovery Week
What is the Back to School campaign? OVERVIEW KEY DATES BACK TO SCHOOL COMPETITION EVENT IDEAS VIDEO IDEAS
With the end of the summer season comes the new school year and students return to their studies, well-equipped and full of energy. This is also the time for teachers to prepare for the academic activities for the coming months and set the tone for the upcoming year through interesting and educational initiatives. This is particularly important when it comes to STEM subjects, as motivating young people to pursue science and technology fields is essential for forming a capable and innovative workforce in Europe. With the Back to School campaign, it is time to plan your event and/or video and put STEM careers in your programme.
How can you participate? Share your opinion on STEM studies & careers in our online polls
Share your plan for the school year with us
Check the priorities & events of STEM Alliance partners
Start preparing your entry to the “AllSTEM, allstars“ competition
How will you help young people explore the world of possibilities with STEM subjects and careers? Participate in the Back to School campaign by sharing your plan with us!
Back to School slogans: Open doors to fascinating STEM careers during Back to School with STEM Alliance
Explore a world of opportunities with STEM careers during Back to School with STEM Alliance
Shape bright minds and futures with STEM careers during Back to School with STEM Alliance
Spark an interest in STEM careers during Back to School with STEM Alliance
How can we spread the word? Below are some materials you can use in your communication channels for the Back to School campaign - click the images to download the full-size version:
STEM Alliance official logo:
OVERVIEW KEY DATES Download our posters for your events!
BACK TO SCHOOL COMPETITION EVENT IDEAS VIDEO IDEAS
You can use it for social media posts, news items, blog entries, events, etc. You can crop the image if needed, but remember to keep the text and the STEM Alliance logo visible!
STEM Alliance visual identity guide
How can we promote online? Social Media
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In your newsletter
EVENT IDEAS
[YOUR ORG NAME] is proud to support STEM Alliance during their Back to School campaign and open doors to fascinating STEM careers!
VIDEO IDEAS
Join STEM Alliance and explore the fascinating world of STEM with events, workshops, chats, webinars, forum discussions, competitions and much more! [YOUR OWN INITIATIVE WITHIN STEM DISCOVERY WEEK HERE]. Please visit stemalliance.eu to get involved, sign up for regular updates and find out how to apply for any planned activities and competitions. For more details, contact stemalliance@eun.org
Don’t forget to tag us! /StemAllianceEU @stemalliance_eu http://eepurl.com/bT3AUj
# back2stem
“All-STEM, all-stars” Competition “All-STEM, all-stars” is an international competition in which teachers can creatively express how they are making STEM education better and motivating young people to pursue STEM subjects and careers.
OVERVIEW KEY DATES BACK TO SCHOOL COMPETITION EVENT IDEAS VIDEO IDEAS
event category
video category
community category
Organise a STEM event together with companies or other teachers to raise student interest in STEM subjects and careers! Submit your event to us and it will be added to the STEM Alliance event map!
Submit a video and/or a presentation showing ways of stimulating and attracting students to STEM careers using school and industry collaboration activities and ways you connect your STEM lessons to real-life situations in companies.
Be our reporter on STEM Education events using events haghtag and #AllSTEM in your social media. Example of events:
DEADLINE FOR SUBMISSIONS: 28th February 2017
• 28. September 2016 Researchers Night • 7. and 8. October 2016 TTTNET CONFERENCE 2016: INNOVATIVE SCIENCE EDUCATION
PARTICIPATE AND WIN AN ALL-EXPENSES-PAID VISIT TO BRUSSELS!
SHARE YOUR STORY! HOW DO STEM SUBJECTS INSPIRE YOUNG MINDS TO BUILD, CREATE, EXPLORE AND DREAM?
What events can we organise? OVERVIEW KEY DATES BACK TO SCHOOL COMPETITION EVENT IDEAS VIDEO IDEAS
There are a number of ways you can get your students, class, year level, school and community involved in the Back to School campaign. Your participation can be as simple as a display in the school library, or as complex as a whole-school science fair. Here are a few examples:
Invite a professional from an industry or local company to your school to talk about STEM sector and careers
Organise a poster presentation in your school on STEM topics
Organise a visit in a company with your school
Bring a researcher to your classroom
Organise a class visit to a company
Organise a schoolwide quiz and give out prizes
Challenge students to create lessons with the help of company STEM education resources
Have your class participate in a video chat with a industry expert
Announce a competition for most impressive experiment
What videos and presentations can we create?
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With the videos you create about your STEM activities throughout the academic year, you will have the opportunities to showcase the best ways to introduce students to STEM subjects and careers and motivate them to choose them for their future development. Be creative with your content! Tell a story. Convince us that your project or lesson is a great example of STEM learning. Introduce your topic, explain it, then tell us about its impact. Include a title at the opening and credits at the end. For more clarity, you can use a narrator or an on-camera host to explain the details of your initiative.
Some ideas for videos:
Examples:
Interviews with STEM professionals
EPCA Role Models
Amgen Interviews
Videos with facts about STEM and why we need STEM education
STEM Education Overview
A video documenting a project you’ve carried out with your students
Amazing Experiments with Water in a Vacuum Chamber
A short educational video on a STEM concept of your choice
Japanese Multiplication
Students sharing their opinions and preconceptions about STEM
STEM student perspectives
Shell: Innovating to shape the world’s energy future