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ISSUE 244

FEBRUARY 2014

ExecuJet sees potential for Phenom 300 in Africa

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EAS seeks greater charter sales online

Busy Legacy 600s vindicate Air Hamburg’s expansion decision as it adds more crews Air Hamburg says the reaction to its two recently acquired Legacy 600s has been ‘amazing’, with both aircraft averaging more than 100 hours per month. “We are convinced it was the right decision to expand in this segment,” says director of marketing and sales Mike Ulka. The company also has a Citation Latitude on order and acquired a Phenom 300 and CJ3 in 2013. A CJ2+ is also set to join the fleet in 2014. Ulka adds that the European business jet market remains extremely price sensitive, and that Air Hamburg’s affiliation with AirClub – celebrating its first anniversary this month – is also helping operators to stay ahead of

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Executive Aviation Services has expanded the range of online options for booking its charter services by signing up to new service, ReturnJet. This latest addition puts charter buyers directly in contact with EAS, and ops director Kirstie Turner, seen here with ReturnJet ceo Mark Blanchfield, is enthusiastic about the portal’s credentials. For the full story see page 8.

ExecuJet Africa is expanding its charter fleet with the addition of an Embraer Phenom 300 business jet, which it will manage for a private owner. The aircraft is one of only two Phenom 300s available on demand for charter in subSaharan Africa and brings the operator’s total number of charter aircraft to 42. The latest aircraft will be based at Johannesburg’s Lanseria International airport. Likely sectors will include Johannesburg to Angola, Democratic Republic of Congo and Tanzania. Mike Clark, director of flight operations, says: “We gave the customer a couple of options on the aircraft, and he elected to go for the Phenom. I think they opted for it because it’s an economical aircraft, it has good range, and they don’t need the eight seat capacity of a Learjet 45 or a Hawker. It is our intention to offer it for third party charter as well.” Clark is surprised that the Phenom is an infrequent type in the region: “I just don’t know why these aircraft haven’t been so widely used here up to now. Traditionally people in Africa stay with things that they know, and particularly in that segment this would be the Hawkers or Learjets. The Phenom 300 has a nice cabin and feel to it. The crew like flying it – it is a single crew operation which the guys wanted.” He says that the company will be looking to maximise its service offering in the year ahead: “We have a continual focus on customer satisfaction. That’s the biggest thing, to get the service side of the business right and take it to the next level.”

Air Hamburg director of marketing and sales Mike Ulka says further aircraft management talks are in progress.

the game: “We follow strategies to minimise costs without losing quality. This can only be achieved with strategic partnerships like AirClub and joint procurement projects. “Costs for fuelling, FBO, catering, hotels and recurrent training are being optimised by our specialised procurement department.” Ulka feels that small operators are disappearing due to rising overhead costs caused by EASA regulations, with more favourable economies of scale encountered with a larger fleet, via minimised overheads and ferry flights. “We have better pricing with the fleet the way it is, and generate more revenue,” he adds.

Air Hamburg has hired a number of new pilots in recent weeks, and says that this has been another tactic to remain price sensitive. It no longer conducts fuel tankering for flights within Switzerland due to a substantial tax penalty. Ulka has praised the Rockwell Collins system FOS, installed in April, which communicates relevant data to staff. As for the year ahead, he is buoyant: “We are looking for further growth and to continue our tradition of having happy employees. “We would love to manage more Legacy 600, Phenom 300 or XLS+ for other owners and are in talks with aircraft management clients.”

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