E u r o p e a n B u s i n e s s A i r Ne w s - M e d i a I n f o r m at i o n , R at e s & D ata - 2 0 1 0
readers
EBAN EBAN BUY THE
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35,000+ readers of each issue of EBAN*
* Source: Publisher’s estimate.
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HERE’S no doubt that 2009 has been a tough year. But the slowdown has not been spread evenly. The Gulf states continue to develop fleets and airport facilities, and specialist operators throughout our region have found business relatively stable. Fractional operators have been hit hard, but many charter companies are now picking up the pieces as recovery dawns. We expect to see a continuing trend in flight numbers back towards the peak of 2008. The major European economies will all be back in growth as this year draws to a close. Flight departments and charter operations will be leaner and fitter as a result of their experiences, and are already reporting signs of recovery and pondering future fleet requirements. Surprisingly, our readership data shows that the number of business jets in Europe has continued to grow modestly during 2009, and stands at over 3,000 compared with around 1,800 at the beginning of 2007. European Business Air News, along with many of our advertisers and readers, has been around long enough to have ridden the peaks and troughs before. We will be celebrating our 200th edition in February 2010, coming of age 21 years after our launch in 1989.
2010 highlights
• Comprehensive
distribution to aircraft owners is unrivalled
• Promotional packages
for EBACE, Farnborough, NBAA and MEBA
• Advertising rates frozen • EBAN celebrates 200 issues and 21 years
So, with the whole business world feverishly analysing the latest numbers, we have sprinkled this year’s media information with some statistics of our own.
Mark Ranger, Advertising Manager October 2009
October ’09 : Germany’s Vibroair adds a Legacy 600 to its fleet and plans to bring in two Phenoms
September ’09 : Skybus ceo Jeff Marston reports growing requests for ad hoc charter
Europe and the Middle East: a vast market for business aviation At European Business Air News we know exactly how many business aircraft there are in Europe and the Middle East. We track them constantly, aiming to ensure that our magazine is mailed directly to the decision-makers for every single one. Readers of the September 2009 edition of EBAN were responsible for 11,077 aircraft, including 3,151 business jets, 4,690 turbine helicopters and 1,236 twin turboprops. This attention to detail means that our advertisers who provide services to aircraft owners can be confident that they are reaching their customers in the most comprehensive manner, while those who sell new or pre-owned aircraft can target their most likely prospects by far.
Most popular aircraft in Europe and the Middle East BUSINESS JETS
TURBINE HELICOPTERS
TURBOPROPS
1
Citation 525 CJ series
Eurocopter AS350
Beechcraft King Air 200
2
Hawker 800
Bell 206 JetRanger
Beechcraft King Air 90
3
Citation 550 II/Bravo
Eurocopter EC135
Cessna 208 Caravan
* EBAN readers’ aircraft at September 2009. Source: Publisher’s data
Jets up 52% Helicopters up 4%
EBAN EBAN
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* Over two years, from a base of 2,068 business jets and 4,511 turbine twin helicopters in Europe and the Middle East in September 2007. Source: Publisher’s data.
August ’09 : Jämtlands Flyg expands power line inspection work and targets wind power business
October ’09 : Gainjet says its refurbished Boeing 757 has taken the luxury charter market by storm
EBAN in print and online It all adds up to total coverage Our audit, your peace of mind
Plus...
The printed edition of EBAN is distributed to over 60 countries in Europe and the Middle East, using our own meticulously researched database of aircraft and their owners/operators. For each twin piston, turbine prop, turbine helicopter and business jet we aim to reach the owner, chief pilot and senior operations manager by name.
Our news on the web
Our printed circulation is independently audited by BPA Worldwide.
Plus...
What our readers tell us According to a survey of over 950 EBAN readers during 2008/9, each copy of the magazine is read by an average of 5.7 individuals, implying a total printed issue readership figure of around 35,000.
Plus...
Out and about at the leading FBOs Over 800 more copies of our printed issue are provided for the crew and passenger lounges at 73 FBO facilities by specific arrangement, with a conservative readership estimate of 8,000 individuals. Further copies are distributed at leading trade shows, adding thousands more to the total.
Plus...
Each month our magazine news pages on the web are viewed by around 5,000 unique visitors, brought to the site by our email promotions and prominent positioning in the leading search engines. Top advertisers are listed on every page.
New in 2009: our digital edition The full edition, with display advertising in all its glory, is also now available online in digital magazine format, and linked from our home page. The July edition, by way of example, received 26,000 page views from 3,600 readers, and we aim to further boost this readership during 2010. A completely new bonus, with fully functional email and web links embedded, at no extra cost for all our advertisers!
Equals... The combination of 35,000 single printed copy readers, 8,000 FBO copy readers, 9,000 email recipients, 5,000 web visitors and 3,600 digital edition readers, now provides the most extensive coverage of European and Middle East business aviation we have ever been able to offer.*
Driving readership by email On publication of each issue we send an announcement by email to around 9,000 business aviation professionals, either operators or key individuals in the business aviation supply chain. The email has links to each of our major display advertisers and directs readers to full stories on the EBAN web site.
*Please note that all figures on this page are sourced from the publisher’s own data, and that the BPA Worldwide audit applies only to the printed copy distribution figures.
September ’09 : MENA Aerospace Enterprises and Airborne Technologies of Austria launch partnership in the Middle East to provide airborne survey services
June ’09 : Golfer Sergio Garcia replaces a Hawker 850XP with a Hawker 4000
303
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Owner/operators covered*
* Number of aircraft owner/operators on which EBAN reported in the year from October 2008 to September 2009. Source: Publisher’s data.
Exclusive news coverage The headline news in European Business Air News is all about aircraft owners and operators, their current activities and plans for the future. The aircraft covered include the whole diversity of business aviation in its widest sense, whether privately-flown cabin-class piston twins, utility turbine helicopters, turboprops or business jets. Geographically, the news remit spans the whole of Europe, Russia and the Middle East. EBAN readers find out what their peers, whether collaborators or competitors, are doing. No other magazine maintains this focus. Some of the stories we covered during 2009 are illustrated by the pictures at the foot of each page of this media brochure.
Read EBAN in your preferred format Printed
Digital
The coverage is completely independent, with no ‘advertorials’ or product placements, and written by EBAN’s own team. This year again it includes strong features, ever-popular regional reviews and a full FBO/handling survey. In 2010 the airshow coverage is being expanded, responding to reader requests for a truly useful guide to exhibits, and for digestible news analysis for those unable to attend for themselves. But more of this later.
Web
The bottom line is that aircraft owners and operators consistently find our coverage innovative, interesting and valuable, and that can only be great news for our advertisers.
October ’09 : Dubai’s Elite Jets brings two more Falcons into service and enhances long haul capability
September ’09 : In our Me & My Aircraft report Bel Air spoke in praise of the AW139
Buying with confidence
Our annual FBO/handling directory and results of the reader survey, in which qualified owner/operators rank facilities they used in the past year.
Online resources, price checking, dealer reputations, paperwork, histories and the best inspections are all important when buying aircraft.
Celebrating 200 issues Join us as we enter our 22nd year with a retrospective of the first 200 issues of European Business Air News!
Bookings:
Jan 25
APRIL
Recruitment: Jan 26
Materials:
MARCH
FBO Survey 2010
Jan 28
Italy regional review
Bookings:
Publication: Feb 3
Feb 25
Publication: Mar 3
The airborne office
Examining the variety of schemes to smooth the cost of aircraft and engine maintenance
Onboard telephony and internet – how good is it really? How to create a comfortable and effective workspace whatever your aircraft.
Germany regional review EBACE report, ILA Berlin preview
EBACE preview and distribution Mar 22
Recruitment: Mar 23
Materials:
Mar 25
Bookings:
Publication: Mar 31
Apr 19
Recruitment: Apr 20
Materials:
Apr 22
Publication: Apr 28
Passenger and aircraft security
Reducing fuel costs
Whether flying to the world’s hotspots or not, passenger security is crucial. Which destinations pose a threat, and steps to stay secure.
We are all captives to the cost of crude oil, but how can fuel costs be effectively anticipated, monitored and minimised.
Austria regional review
JULY
JUNE
Materials:
Power by the hour
The Baltics (Latvia, Lithuania, Estonia) regional review
Bookings:
Feb 22
Recruitment: Feb 23
MAY
FEBRUARY
Our plans for 2010
Belgium regional review Farnborough preview and distribution
Bookings:
May 24
Recruitment: May 25
Materials:
May 27
Publication: Jun 2
October ’09 : Mark Casey and Fastnet executives are implementing a group ownership scheme
Bookings:
Jun 21
Recruitment: Jun 22
Materials:
Jun 24
Publication: Jun 30
June ’09 : Bulgaria Air ‘screen tests’ ABJ interior design to ensure maximum charter appeal
Taking your aircraft outside the comfort zone, selecting fuel stops and making sure the paperwork is right.
Russia regional review Farnborough show report Jet Expo preview Bookings:
Jul 19
OCTOBER
Recruitment: Jul 20
Materials:
Jul 22
Finland regional review
Bookings:
Publication: Jul 28
Aug 23
Recruitment: Aug 24
Materials:
Aug 26
Publication: Sep 1
Safe flying
Selling with ease
People and technology: ensuring top rate training for crews, and equipping with avionics designed to keep you safe.
Preparing your aircraft for sale and setting a price. Key factors in ensuring a speedy and profitable sale.
Netherlands regional review NBAA preview and distribution Bookings:
SEPTEMBER
In for the long haul
Selecting a management company to fly your aircraft, and weighing up the pros and cons of making it available for charter.
Sep 20
Recruitment: Sep 21
Materials:
Sep 23
Publication: Sep 29
NOVEMBER
AUGUST
Under new management
Norway regional review NBAA report Bookings:
Oct 25
Recruitment: Oct 26
Materials:
Oct 28
Publication: Nov 2
Flags of convenience
DECEMBER
Examining the issues around registering aircraft with ‘offshore’ authorities.
Portugal regional review MEBA preview and distribution Bookings:
Nov 22
Recruitment: Nov 23
Materials:
Nov 25
Publication: Dec 1
May ’09 : Bristow to use Norsk Helikopter acquisition to expand offshore business in Norway
August ’09 : Stockholm’s Eastair brings a Learjet 45 into service after winning five-year medical contract
Bringing the air shows to everyone For many years EBAN magazine organised the European Business Air Show, which laid the foundations for the current EBACE Exhibition, and we currently co-host the biannual Business & General Aviation Day at Cambridge Airport. So when it comes to aviation exhibitions and conferences we have a wealth of experience, and a pretty shrewd idea of what our readers are looking for. While many owners and operators of business aircraft will take time to attend the most relevant shows (EBACE and MEBA especially), many others are quite simply too busy to take time out to travel to exhibitions no matter how appealing. In 2010 we aim to use our printed and online resources to bring the exhibitors’ sales messages to the whole audience throughout Europe and the Middle East. For four key shows we will be including a concise preview in the printed EBAN, covering travel arrangements and expected key announcements and exhibits. This will be backed up by a comprehensive online guide to exhibitors and their activities to help plan a visit, as well as thorough coverage of news released at the shows to catch up afterwards. Advertisers in the preview editions for each show will benefit from additional distribution of the printed magazine, links in email news bulletins, and banners on EBAN’s show resources on the web, as well as package discount pricing on the preview and report issues when booked together.
EBAN EBAN BUY THE
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•
EBACE: Geneva, Tuesday May 4th to Thursday May 6th Previewed in the May issue, with bonus distribution from our booth, and news reported in June issue
•
Farnborough: Monday July 19th to Sunday July 25th Previewed in the July issue, with bonus distribution on site, and news reported in August issue
•
NBAA: Atlanta, Tuesday October 19th to Thursday October 21st Previewed in the October issue, with bonus distribution on site, and news reported in November issue
•
MEBA: Dubai, Tuesday December 7th to Thursday December 9th Previewed in the December issue, with bonus distribution on site, and news reported in February 2011 issue
41%
attend EBACE*
* Proportion of EBAN printed edition readers responding to our survey who attended EBACE. Source: Publisher’s data.
August ’09 : Wales Air Ambulance ceo Angela Hughes announces plans to introduce ‘new generation’ EC135
June ’09 : Gainjet and NSS Global Investments intend to build Phenom fleet to meet Eastern European demand
EBAN EBAN BUY THE
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24,033 entries
in the online editions of the three directories
Comprehensive market knowledge works for EBAN’s advertisers The publishers of European Business Air News also produce the leading pocket reference books for the business aviation industry; the Handbooks of Business Aviation in Europe and Asia Pacific, and the Global Business Jet Yearbook. These include comprehensively researched data on airports and handlers, charter and maintenance operators and support industries, as well as data on the aircraft themselves. The knowledge we gain by setting high standards in data acquisition shines through in the editorial coverage in EBAN and in the thorough and accurate distribution of the magazine.
The Handbook of Business Aviation in Europe The reference book for fixed wing and rotary business aircraft owners and operators in Europe and the Middle East. www.handbook.aero
The Handbook of Business Aviation in Asia Pacific The reference book for fixed wing and rotary business aircraft owners and operators in the Asia Pacific region. www.handbook.aero
Global Business Jet Yearbook The reference book for long range business jet owners and operators worldwide. www.gbjyearbook.com
October ’09 : In our review of Swiss operations Ascent Jet reports increasing enquiries from operators and brokers
September ’09 : QuickNet Air’s Citation II meets requirements of rock stars and businessmen
The widest range of advertising options EBAN’s digital and web editions now allow us to produce advertising programmes to suit any budget or campaign requirement.
Display advertising Leading aircraft manufacturers, flight support specialists, fuel suppliers, airports and FBOs will be seen regularly gracing the pages of EBAN. You can choose from our dramatic full pages or part pages all the way down to small banner style adverts, that will keep your company in front of our dedicated readership. All display advertising booked into EBAN appears in our print and digital editions at no additional charge. “At Cessna, we view FlightSafety as a big part of our value equation.�
“At Falcon, teaming with FlightSafety reflects our passion for technology.� John Rosanvallon President and CEO Dassault Falcon Jet
“Honda chooses FlightSafety because we both place the highest emphasis on safety.�
Jack Pelton President and CEO Cessna Aircraft
“Bombardier and FlightSafety share a commitment to enhance safety through innovation.� Pierre Beaudoin President and CEO Bombardier
Michimasa Fujino President and CEO Honda Aircraft Company
“FlightSafety and Gulfstream, two aviation leaders united in a single goal: safety.�
“Sikorsky builds safety into its design. FlightSafety trains for it.� Jeffrey P. Pino President Sikorsky Aircraft
Joseph T. Lombardo President Gulfstream Aerospace
“The growing number of Piaggio aircraft operators benefit from FlightSafety’s world-class training and simulation technology.�
“With the industry’s broadest product lineup, no one counts on FlightSafety more than Hawker Beechcraft.� W.W. “Bill� Boisture Chairman and CEO Hawker Beechcraft
NOT JUST ECOLOGICAL.
“FlightSafety training has been integral to Bell’s legacy of accomplishment.�
EAGLELOGICAL.
John Garrison Jr. President and CEO Bell Helicopter
Tom Appleton President and CEO Piaggio America
Manufacturers Who Build for Safety Put Their Trust in Us: FlightSafety Nobody knows its aircraft better than the manufacturer. Or the profound value of safety. Just ask Gulfstream, Cessna, Bell or Dassault. HondaJet, Hawker Beechcraft, Bombardier, Sikorsky or Piaggio. These manufacturers all build safety into their aircraft – and the world’s best aviation training into the value equation they offer to their customers. Because a commitment to the most advanced aircraft and technology must go hand in hand with a zealous commitment to safety. These leading manufacturers rely on the world leader in aviation training, FlightSafety International, to provide initial and ongoing aviation training of the highest standards. Like them, we are focused on customer service. We are committed to developing the latest technology. And we strive to deliver the total confidence that comes from training with the best. FlightSafety is proud to serve these manufacturers and the customers who fly their aircraft – in our common mission to enhance safety.
EAGLELOGICALLY FRIENDLY
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September ’09 : In our review of twin engine helicopters, Bristow Helicopters reports a new shuttle service contract
For information, contact Scott Fera, Vice President Marketing sales@flightsafety.com
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flightsafety.com
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718.565.4774
A Berkshire Hathaway company
October ’09 : Solid Air reports rising charter demand as EX EASy and Challenger 850 acquisitions augment fleet
Aircraft for sale If you have an aircraft for sale, EBAN offers a low cost option, which brings a colour picture and up to 40 words of text to our print, digital and web editions. It costs only GB £75 per issue – it’s simple and it works!
Recruitment advertising If you need specialist business aviation commercial or operations staff, EBAN provides the most direct route to highly qualified professionals. We can place your positions immediately on our web site and in the next available issue of EBAN magazine – for a single price based on our standard advertising rates. Our prices include design and production, if required.
Web campaigns EBAN’s web sites are used by around 20,000 visitors each month (source: Google Analytics). We can offer web banners to appear on every page, or more specialised promotions.
April ’09 : DC Aviation is planting a tree in Birkirkara for each handling business transaction in Malta and intends to develop VIP charter.
August ’09 : Germany’s Stuttgarter Flugdienst orders two Phenom 300s to meet demand
Your contacts David Wright, Publisher
European Business Air News
Having founded the magazine in 1989, David has established EBAN as the ‘in-house’ newspaper of the industry throughout Europe.
134 South Street, Bishop’s Stortford, Hertfordshire CM23 3BQ England
Direct line: +44 (0)1279 714502 Email: david@ebanmagazine.com
Telephone: +44 (0)1279 714505 Facsimile: +44 (0)1279 714519 Web: www.ebanmagazine.com
Rod Smith, Editor Rod’s broad range of experience as a journalist ensures EBAN is the ‘must read’ for business aircraft owners and operators in Europe.
European Business Air News is published by Stansted News Limited, a business-to-business publisher which specialises in closely targeted magazines. The company was established in 1987 and EBAN was one of the earliest titles in the stable.
Direct line: +44 (0)1279 714506 Email: rod@ebanmagazine.com
Mark Ranger, Advertising Manager
Janet Bell, Circulation/Subscriptions
Mark is your main contact for advertising, both in EBAN magazine and on the web site.
Janet maintains our circulation database, ensuring we meet the exacting standards of our auditors.
Direct line: +44 (0)1279 714509 Email: mark@ebanmagazine.com Skype: mark.ranger
Direct line: +44 (0)1279 714515 Email: janet@ebanmagazine.com
Rates and data Space booked
Four-colour (price per issue)
Page trim size: A3 (297mm x 420mm)
1-2 Insertions
3-6 Insertions
7-11 Insertions
Artwork sizes
Type area (mm) width x depth
Bleed (mm) width x depth
Double page
$18,060
$16,262
$14,559
Double page
569 x 380
426 x 600
Double magazine page
$13,525
$12,264
$10,953
Double mag page
457 x 270
Page
$9,988
$9,008
$8,072
Page
273 x 380
Magazine page
$7,068
$6,358
$5,687
Magazine page
217 x 270
Half page
$5,420
$4,878
$4,373
Half page
273 x 187
Junior magazine page
$4,258
$3,832
$3,427
Junior mag page
161 x 210
Quarter page
$3,061
$2,770
$2,479
Front cover solus strip
$2,553
$2,355
$2,081
Quarter page
106 x 232 273 x 93 161 x 150
Column centimetre
$82.00
$74.00
$66.00
Front page solus strip
237 x 30
Web banner
$495 per month
Print specification: European Business Air News is printed sheetfed offset onto coated stock, saddle stitched and trimmed to A3 size. Advertising materials should be supplied as QuarkXPress 6.0 files, with fonts and images at 300dpi. Other digital formats including high res CMYK pdf or eps files can be accepted, please call for further information. Booking conditions: 1. The Publisher reserves the right to refuse, amend, withdraw or otherwise deal with all advertisements submitted to him at his absolute discretion and without explanation. All advertisements must comply with the British Code of Advertising, Sales Promotion and Direct Marketing. 2. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever. 3. The Advertiser will indemnify the Publisher against any damage and/or loss and/or expense which the Publisher may incur as a direct or indirect consequence of the Advertiser’s announcement. 4. The Publisher reserves the right to increase advertisement rates at any time or to amend the terms of contract as regards space or frequency insertion. In such event the
Advertiser has the option of cancelling the balance of the contract without surcharge. 5. The Publisher reserves the right to refuse stop-orders, cancellations or transfers unless they are received not less than ten weeks before the copy date. The cancellation by the customer of any advertising after the booking deadline will incur a cancellation fee of 100% of the charges that would be payable if the advertising had been published. 6. If the Advertiser cancels the balance of a contract, except in the circumstances stated in paragraph 4, all unearned series discount will be surcharged. The Publisher reserves the right to surcharge in the event of insertions not being completed within the contractual period. 7. Where credit facilities are granted, failure to pay accounts within 30 days nett from the invoice date will make
Single column Web banner
303 x 426
– Column – Strip – Square
Minimum 51 x 50 468 x 60 pixels
Agency discount: Recognised agencies providing finished digital materials may deduct a commission of 15 per cent from the standard rates. Bleed positions: Bleed advertising is available for half page insertions or larger at a five per cent supplement to the standard rates. advertising agencies liable to the following reductions in any commission otherwise allowed to agencies:(a). 5 per cent on the gross rate where the sum owing has not been paid one month after the due date. (b). The full 15 per cent where the sum owing remains unpaid two months after due date. 8. Copy must be supplied without application from the Publisher. In the event of copy instructions not being received by the copy date the Publisher reserves the right to repeat the copy last used. 9. All advertisement orders, amendment and cancellations are acknowledged. Proof of posting advertisement instructions will not be accepted as evidence of receipt. 10. Provided copy is received by the stipulated copy date, except in the case of repeat advertisements, the Publisher
will provide proofs if requested and it is practicable to do so. 11. The Advertiser shall be responsible for the insurance of all advertisement material delivered by him to the Publisher and the Publisher cannot accept any responsibility for loss or damage. 12. The Publisher reserves the right to destroy all materials which have been in his custody for 12 months, provided that the Advertiser or his agent has not given instructions to the contrary. The Publisher may exercise this right without notice. 13. All advertisements due to appear in European Business Air News will only be accepted on condition that the Advertiser warrants that the advertisement does not in any way contravene the provisions of the British Control of Misleading Advertisements Regulations, 1988, and its amendments in 2000 and 2003.