E u r o p e a n B u s i n e s s A i r Ne w s - M e d i a I n f o r m at i o n , R at e s & D ata - 2 0 1 1
EBAN EBAN BUY THE
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35,000+ readers of each issue of EBAN*
* Source: Publisher’s estimate.
H
old the front page! It seems that business aviation in Europe and the Middle East has continued its rapid expansion in the past year – with the aircraft fleet growing by around ten per cent since October 2009. How can we be sure? Well, for the past twenty years or more European Business Air News has maintained its own comprehensive database of every business jet, turboprop, cabin-class twin and turbine helicopter in the region. We research the key personnel responsible for each of these in order to build our subscriber list and therefore have a highly valuable and accurate insight into the state of the business aviation industry. This data reveals an underlying confidence in the future from operators who had to work through a significant dip in flight hours in 2009. So the number of business jets has grown to over 3,600, an all-time record, while the turbine helicopter fleet has romped past 5,000. Of course the outlook is not all positive; we would expect to see lower investment in aircraft operations by public sector institutions across Europe in coming years. But overall there is business to be done, and our readers are getting on with it.
2011 highlights
• Comprehensive
distribution to aircraft owners is unrivalled
• Controlled circulation expanded to include charter brokers
• Best ever value:
Advertising rates frozen for a second year
Once again this year we have peppered our media brochure with statistics to illustrate the current situation, and to show how EBAN remains the leading publication for business aviation in this vibrant and expanding corner of the world.
Mark Ranger, Advertising Manager October 2010
August ‘10 : Private Jet Company predicts ‘island gateway’ jet centre at Isle of Man airport will expand demand
September ‘10 : Sloane Majorca’s addition of an A109E increases the company’s over-water flight offerings
Europe and the Middle East: a vast market for business aviation At European Business Air News we know exactly how many business aircraft there are in Europe and the Middle East. We track them constantly, aiming to ensure that our magazine is mailed directly to the decision-makers for every single one. Readers of the October 2010 edition of EBAN were responsible for 12,332 aircraft, including 3,652 business jets, 5,269 turbine helicopters and 1,329 twin turboprops. This attention to detail means that our advertisers who provide services to aircraft owners can be confident that they are reaching their customers in the most comprehensive manner, while those who sell new or pre-owned aircraft can target their most likely prospects by far.
Most popular aircraft in Europe and the Middle East BUSINESS JETS
TURBINE HELICOPTERS
TURBOPROPS
1
Citation 525 CJ series
Eurocopter AS350
Beechcraft King Air 200
2
Hawker 800
Bell 206 JetRanger
Beechcraft King Air 90
3
Citation 550 II/Bravo
Eurocopter EC135
Cessna 208 Caravan
* EBAN readers’ aircraft at October 2010. Source: Publisher’s data.
Jets up 41% Helicopters up 4%
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* Over two years, from a base of 2,588 business jets and 5,062 turbine helicopters in Europe and the Middle East in October 2008. Source: Publisher’s data.
April ‘10 : Lebanon’s Executive Aircraft Services reports that Beirut is a dynamic platform for general aviation
October ’10 : MD Air announces plans to add a Mustang and build a managed fleet at the UK’s Coventry airport
EBAN in print and online It all adds up to total coverage Our audit, your peace of mind The printed edition of EBAN is distributed to over 60 countries in Europe and the Middle East, using our own meticulously researched database of aircraft and their owners/operators. For each twin piston, turbine prop, turbine helicopter and business jet we aim to reach the owner, chief pilot and senior operations manager by name. Our printed and web circulation is independently audited by BPA Worldwide.
35,000... According to a survey of around 1,200 EBAN readers during 2009/10, each copy of the magazine is read by an average of 5.7 individuals, implying a total printed issue readership figure of around 35,000.
Plus...
Out and about at the leading FBOs
Over 800 more copies of our printed issue are provided for the lounges at 76 FBO facilities by specific arrangement, with a conservative readership estimate of 8,000 individuals. Further copies are distributed at leading trade shows.
Plus...
Driving readership by email
On publication of each issue we email around 9,800 business aviation professionals, with links to each of our major display advertisers and directing our readers to full stories on the EBAN web site.
Plus...
Our news on the web
Each month our magazine news pages on the web are viewed by around 5,000 unique visitors, brought to the site by our email promotions and prominent positioning in the leading search engines. Top advertisers are listed on every page.
Plus...
Our digital edition
The full edition, with display advertising in all its glory, is also available online in digital magazine format. The March 2010 edition received over 30,000 page views from 3,800 readers, and we aim to further boost this readership during 2011. Email and web links are embedded, at no extra cost for all our advertisers.
Equals... The combination of 35,000 single printed copy readers, 8,000 FBO copy readers, 9,800 email recipients, 5,000 web visitors and 3,800 digital edition readers, now provides the most extensive coverage of European and Middle East business aviation we have ever been able to offer.*
*Please note that all figures on this page are sourced from the publisher’s own data, and that the BPA Worldwide audit currently applies only to the printed copy distribution and web statistics figures.
October ‘10 : The Legacy 600 fleet operated by London Executive Aviation spent much of the summer flying legendary singers and guitarists on tour
August ‘10 : Russia’s Aviamarket anticipates growth in demand for helicopters and training
303
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Owner/operators covered*
* Number of aircraft owner/operators on which EBAN reported in the year from October 2008 to September 2009. Source: Publisher’s data.
Exclusive news coverage The headline news in European Business Air News is all about aircraft owners and operators, their current activities and plans for the future. The aircraft covered include the whole diversity of business aviation in its widest sense, whether privately-flown cabin-class piston twins, utility turbine helicopters, turboprops or business jets. Geographically, the news remit spans the whole of Europe, Russia and the Middle East. EBAN readers find out what their peers, whether collaborators or competitors, are doing. No other magazine maintains this focus. Some of the stories we covered during 2010 are illustrated by the pictures at the foot of each page of this brochure.
Read EBAN in your preferred format Printed
Digital
The coverage is completely independent, with no ‘advertorials’ or product placements, and written by EBAN’s own team. This year again it includes strong features, ever-popular regional reviews and a full FBO/handling survey. Also in 2010, our editorial coverage has been expanded to include the latest news from the leading charter broker organisations around the continent.
Web
The bottom line is that aircraft owners and operators consistently find our coverage innovative, interesting and valuable, and that can only be great news for our advertisers.
June ‘10 : Hawker Beechcraft celebrates the EASA certification of the Hawker 4000
September ’10 : In our Finnish review, JetFlite reports growing demand for aircraft management from Russia
Our plans for 2011 Perspectives:
The charter broker APRRIL
In 2011 we are launching a new series of feature reports, each looking at the issues facing a particular group of businss aviation professionals. ‘Perspectives’ will sound out decision makers on their working life, how they overcome problems and their hopes for the future. We will also be continuing our popular and extensive reviews of business aviation issues, region by region.
Republic of Ireland regional review Aero Friedrichshafen show issue Bookings:
FBO Directory and Reader Survey 2011
Materials:
Mar 31
Publication: Apr 6
Perspectives:
The ops manager MAY
FEBRUARY
Our annual FBO/handling directory and results of the reader survey, in which qualified owner/operators rank facilities they used in the past year.
Mar 28
Recruitment: Mar 29
Spain regional review EBACE show issue
Bookings:
Jan 24
Recruitment: Jan 25
Materials:
Jan 27
Bookings:
Publication: Feb 2
Perspectives:
Feb 24
Publication: Mar 2
August ’10 : Aviation Applied Ecology receives the first King Air series turboprop to be delivered in Russia
JUNE
MARCH
Recruitment: Feb 22
Materials:
Apr 29
Publication: May 6
The cabin crew
Denmark regional review Feb 21
Materials:
Perspectives:
The aircraft salesman
Bookings:
Apr 26
Recruitment: Apr 27
France regional review Paris Air Show issue Bookings:
May 31
Recruitment: Jun 1
Materials:
Jun 2
Publication: Jun 8
July ’10 : GainJet Aviation’s two new fleet additions generate extremely strong interest among clients
The maintenance manager
The charter salesman
Black Sea states regional review (part 1) – Bulgaria, Romania, Moldova, Ukraine Jun 27
AUGUST
Recruitment: Jun 28
Materials:
SEPTEMBER
Sep 20
Recruitment: Sep 21
Materials:
Sep 23
Publication: Sep 30
Perspectives:
Perspectives:
The chief pilot
The FBO manager
Jul 25
Recruitment: Jul 26
Materials:
Jul 28
Gulf States regional review Dubai show issue Bookings:
Publication: Aug 3
Oct 31
Recruitment: Nov 1
Materials:
Nov 2
Publication: Nov 8
Perspectives:
Perspectives:
The lobbyist
The owner/pilot
UK regional review Helitech Duxford and BGAD Cambridge show issue Bookings:
NBAA show issue Bookings:
Jun 30
Publication: Jul 6
Sweden regional review Bookings:
Switzerland regional review
NOVEMBER
Bookings:
OCTOBER
Perspectives:
Aug 23
Recruitment: Aug 24
Materials:
Aug 26
Publication: Sep 2
September ’10 : Jet-Link AG advises charter operators to offer empty legs to assist disaster relief efforts
DECEMBER
JULY
Perspectives:
Black Sea states regional review (part 2) – Turkey, Georgia Bookings:
Nov 28
Recruitment: Nov 29
Materials:
Dec 1
Publication: Dec 7
October ’10 : Hangar8 boosts its long haul capability as it works towards its target managed fleet of 30
Bringing the air shows to everyone For many years EBAN magazine organised the European Business Air Show, which laid the foundations for the current EBACE Exhibition, and we currently co-host the Business & General Aviation Day at Cambridge Airport. So when it comes to aviation exhibitions and conferences we have a wealth of experience, and a pretty shrewd idea of what our readers are looking for. While many owners and operators of business aircraft will take time to attend the most relevant shows (EBACE and MEBA especially), many others are quite simply too busy to take time out to travel to exhibitions no matter how appealing. In 2011 we aim to use our printed and online resources to bring the exhibitors’ sales messages to the whole audience throughout Europe and the Middle East. For four key shows we will be including a concise preview in the printed EBAN. This will be backed up by a comprehensive online guide to exhibitors and their activities to help plan a visit, as well as thorough coverage of news released at the shows to catch up afterwards.
•
17th to Thursday May 19th Previewed in the May issue, with bonus distribution from our booth, and news reported in June issue
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41%
Paris: Monday June 20th to Sunday June 26th Previewed in the June issue, with bonus distribution on site, and news reported in July issue
•
NBAA: Las Vegas, Monday October 10th to Wednesday October 12th Previewed in the October issue, with bonus distribution on site, and news reported in November issue
•
EBAN EBAN
EBACE: Geneva, Tuesday May
Dubai: Sunday November 13th to Thursday November 17th Previewed in the November issue, with bonus distribution on site, and news reported in December issue
attend EBACE*
* Proportion of EBAN printed edition readers responding to our survey who attended EBACE. Source: Publisher’s data.
July ’10 : Jet Ready reports a successful launch of what is billed as Europe’s first Eclipse 500-based air taxi operation
March ’10 : Topjet Executive celebrates its tenth anniversary with fleet and facility expansion plans
EBAN EBAN BUY THE
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24,839 entries
in the online editions of the three directories
Comprehensive market knowledge works for EBAN’s advertisers The publishers of European Business Air News also produce the leading pocket reference books for the business aviation industry; the Handbooks of Business Aviation in Europe and Asia Pacific, and the Global Business Jet Yearbook. These include comprehensively researched data on airports and handlers, charter and maintenance operators and support industries, as well as data on the aircraft themselves. The knowledge we gain by setting high standards in data acquisition shines through in the editorial coverage in EBAN and in the thorough and accurate distribution of the magazine.
The Handbook of Business Aviation in Europe The reference book for fixed wing and rotary business aircraft owners and operators in Europe and the Middle East. www.handbook.aero
The Handbook of Business Aviation in Asia Pacific The reference book for fixed wing and rotary business aircraft owners and operators in the Asia Pacific region. www.handbook.aero
Global Business Jet Yearbook The reference book for long range business jet owners and operators worldwide. www.gbjyearbook.com
May ’10 : In our German regional review, ExecuJet reports that it has taken over the GAT at Berlin Schönefeld and plans a major redesign
August ’10 : SaxonAir celebrates the addition of a Hawker 400XP to its AOC and a positive client reaction
The widest range of advertising options EBAN’s digital and web editions allow us to produce advertising programmes to suit any budget or campaign requirement.
Display advertising Leading aircraft manufacturers, flight support specialists, fuel suppliers, airports and FBOs will be seen regularly gracing the pages of EBAN. You can choose from our dramatic full pages or part pages all the way down to small banner style adverts, that will keep your company in front of our dedicated readership. All display advertising booked into EBAN appears in our print and digital editions at no additional charge.
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February ’10 : Diamond-Executive Aviation launches air taxi service in the UK after years of planning
October ’10 : JetNetherlands believes respecting clients’ wishes and a wide target market has served it well
Aircraft for sale If you have an aircraft for sale, EBAN offers a low cost option, which brings a colour picture and up to 40 words of text to our print, digital and web editions. It costs only GB £75 per issue – it’s simple and it works!
Recruitment advertising If you need specialist business aviation commercial or operations staff, EBAN provides the most direct route to highly qualified professionals. We can place your positions immediately on our web site and in the next available issue of EBAN magazine – for a single price based on our standard advertising rates. Our prices include design and production, if required.
Web campaigns Our web sites are now independently audited by BPA Worldwide, confirming our claim to welcome over 14,000 unique users each month. We can offer web banners to appear on every page, or more specialised promotions.
August ’10 : Conciair achieves London City landing approval to underpin the advantages of its three locations in the south east of England
September ’10 : Avolus reports movement from longterm contracts to ad hoc charter
Your contacts David Wright, Publisher
European Business Air News
Having founded the magazine in 1989, David has established EBAN as the ‘in-house’ newspaper of the industry throughout Europe.
134 South Street, Bishop’s Stortford, Hertfordshire CM23 3BQ England
Direct line: +44 (0)1279 714502 Email: david@ebanmagazine.com
Telephone: +44 (0)1279 714505 Facsimile: +44 (0)1279 714519 Web: www.ebanmagazine.com
Rod Smith, Editor Rod’s broad range of experience as a journalist ensures EBAN is the ‘must read’ for business aircraft owners and operators in Europe.
European Business Air News is published by Stansted News Limited, a business-to-business publisher which specialises in closely targeted magazines. The company was established in 1987 and EBAN was one of the earliest titles in the stable.
Direct line: +44 (0)1279 714506 Email: rod@ebanmagazine.com
Mark Ranger, Advertising Manager
Janet Edwards, Circulation/Subscriptions
Mark is your main contact for advertising, both in EBAN magazine and on the web site.
Janet maintains our circulation database, ensuring we meet the exacting standards of our auditors.
Direct line: +44 (0)1279 714509 Email: mark@ebanmagazine.com Skype: mark.ranger
Direct line: +44 (0)1279 714515 Email: janet@ebanmagazine.com
Rates and data Space booked
Four-colour (price per issue)
Page trim size: A3 (297mm x 420mm)
1-2 Insertions
3-6 Insertions
7-11 Insertions
Artwork sizes
Type area (mm) width x depth
Bleed (mm) width x depth
Double page
$18,060
$16,262
$14,559
Double page
569 x 380
426 x 600
Double magazine page
$13,525
$12,264
$10,953
Double mag page
457 x 270
Page
$9,988
$9,008
$8,072
Page
273 x 380
Magazine page
$7,068
$6,358
$5,687
Magazine page
217 x 270
Half page
$5,420
$4,878
$4,373
Half page
273 x 187
Junior magazine page
$4,258
$3,832
$3,427
Junior mag page
161 x 210
Quarter page
$3,061
$2,770
$2,479
Front cover solus strip
$2,553
$2,355
$2,081
Quarter page
106 x 232 273 x 93 161 x 150
Column centimetre
$82.00
$74.00
$66.00
Front page solus strip
237 x 30
Web banner
$495 per month
Print specification: European Business Air News is printed sheetfed offset onto coated stock, saddle stitched and trimmed to A3 size. Advertising materials should be supplied as QuarkXPress 6.0 files, with fonts and images at 300dpi. Other digital formats including high res CMYK pdf or eps files can be accepted, please call for further information. Booking conditions: 1. The Publisher reserves the right to refuse, amend, withdraw or otherwise deal with all advertisements submitted to him at his absolute discretion and without explanation. All advertisements must comply with the British Code of Advertising, Sales Promotion and Direct Marketing. 2. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever. 3. The Advertiser will indemnify the Publisher against any damage and/or loss and/or expense which the Publisher may incur as a direct or indirect consequence of the Advertiser’s announcement. 4. The Publisher reserves the right to increase advertisement rates at any time or to amend the terms of contract as regards space or frequency insertion. In such event the
Advertiser has the option of cancelling the balance of the contract without surcharge. 5. The Publisher reserves the right to refuse stop-orders, cancellations or transfers unless they are received not less than ten weeks before the copy date. The cancellation by the customer of any advertising after the booking deadline will incur a cancellation fee of 100% of the charges that would be payable if the advertising had been published. 6. If the Advertiser cancels the balance of a contract, except in the circumstances stated in paragraph 4, all unearned series discount will be surcharged. The Publisher reserves the right to surcharge in the event of insertions not being completed within the contractual period. 7. Where credit facilities are granted, failure to pay accounts within 30 days nett from the invoice date will make
Single column Web banner
303 x 426
– Column – Strip – Square
Minimum 51 x 50 468 x 60 pixels
Agency discount: Recognised agencies providing finished digital materials may deduct a commission of 15 per cent from the standard rates. Bleed positions: Bleed advertising is available for half page insertions or larger at a five per cent supplement to the standard rates. advertising agencies liable to the following reductions in any commission otherwise allowed to agencies:(a). 5 per cent on the gross rate where the sum owing has not been paid one month after the due date. (b). The full 15 per cent where the sum owing remains unpaid two months after due date. 8. Copy must be supplied without application from the Publisher. In the event of copy instructions not being received by the copy date the Publisher reserves the right to repeat the copy last used. 9. All advertisement orders, amendment and cancellations are acknowledged. Proof of posting advertisement instructions will not be accepted as evidence of receipt. 10. Provided copy is received by the stipulated copy date, except in the case of repeat advertisements, the Publisher
will provide proofs if requested and it is practicable to do so. 11. The Advertiser shall be responsible for the insurance of all advertisement material delivered by him to the Publisher and the Publisher cannot accept any responsibility for loss or damage. 12. The Publisher reserves the right to destroy all materials which have been in his custody for 12 months, provided that the Advertiser or his agent has not given instructions to the contrary. The Publisher may exercise this right without notice. 13. All advertisements due to appear in European Business Air News will only be accepted on condition that the Advertiser warrants that the advertisement does not in any way contravene the provisions of the British Control of Misleading Advertisements Regulations, 1988, and its amendments in 2000 and 2003.