E u r o p e a n B u s i n e s s A i r Ne w s - M e d i a I n f o r m at i o n , R at e s & D ata - 2 0 1 2
EBAN EBAN
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35,000+ readers of each issue of EBAN*
* Source: Publisher’s estimate.
E
urope and the Middle East are dynamic and exciting places to be involved in business aviation. The headlines may be filled with economic concerns, but behind the scenes the corporate flight departments, charter and aerial works operators of the region are continuing with steady growth that has characterised the past decade or more. The aircraft fleet has grown again, by over five per cent since October 2010. Specifically, the number of business jets in the region is fast approaching the 4,000 mark, and turbine helicopter numbers are over 5,350. How do we know this? Well, for the past 20 years or more European Business Air News has maintained its own comprehensive database of every business jet, turboprop, cabin-class twin and turbine helicopter in the region. We research the key personnel responsible for each of these in order to build our subscriber list and therefore have a highly valuable and accurate insight into the state of the business aviation industry. We then submit our data to outside scrutiny. Our independent BPA audit gives our advertisers the peace of mind that their message is going to be delivered to the most valuable audience of existing and potential customers.
2012 highlights
• Comprehensive
distribution to aircraft owners is unrivalled
• Europe’s leading business aviation magazine with independently audited circulation
• Multimedia opportunities: In print, on the web and by email
Once again this year we have sprinkled our media brochure with statistics to illustrate the current situation, and to show how EBAN remains the leading publication for business aviation in this vibrant and expanding corner of the world.
Mark Ranger, Advertising Manager November 2011
September ‘11 : Hesnes Air helps out with removal of historic wartime power lines
February ‘11 : Aeronova launches a pan-European drive to increase passenger charters, basing a 14-seat Fairchild Metro III at Birmingham airport
Europe and the Middle East: a vast market for business aviation At European Business Air News we know exactly how many business aircraft there are in Europe and the Middle East. We track them constantly, aiming to ensure that our magazine is mailed directly to the decision-makers for every single one. Readers of the October 2011 edition of EBAN were responsible for 12,999 aircraft, including 3,914 business jets, 5,396 turbine helicopters and 1,390 turboprops. This attention to detail means that our advertisers who provide services to aircraft owners can be confident that they are reaching their customers in the most comprehensive manner, while those who sell new or pre-owned aircraft can target their most likely prospects by far.
Most popular aircraft in Europe and the Middle East
business jets
turbine helicopters
turboprops
1 Citation 525 CJ series
Eurocopter AS350
Beechcraft King Air 200
2
Hawker 800
Bell 206 JetRanger
Beechcraft King Air 90
3
Citation 560XL
Eurocopter EC135
Cessna 208 Caravan
* EBAN readers’ aircraft at October 2011. Source: Publisher’s data.
Jets up 51% Helicopters up 6%
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* Over three years, from a base of 2,588 business jets and 5,062 turbine helicopters in Europe and the Middle East in October 2008. Source: Publisher’s data.
August ‘11 : Eisele Flugdienst offers Europe’s first charter CJ4 as perfect next step
April ’11 : UTair Aviation confirms its order for 15 Eurocopter EC175s, scheduled for delivery in 2013 and 2014.
EBAN in print and online It all adds up to total coverage Our audit, your peace of mind The printed edition of EBAN is distributed to over 60 countries in Europe and the Middle East, using our own meticulously researched database of aircraft and their owners/operators. For each twin piston, turbine prop, turbine helicopter and business jet we aim to reach the owner, chief pilot and senior operations manager by name. Our printed and web circulation is independently audited by BPA Worldwide.
35,000... According to a survey of around 1,500 EBAN readers, each copy of the magazine is read by an average of 5.8 individuals, implying a total printed issue readership figure of around 35,000.
Plus...
Out and about at the leading FBOs
Over 850 more copies of our printed issue are provided for the lounges at 79 FBO facilities by specific arrangement, with a conservative readership estimate of 8,000 individuals. Further copies are distributed at leading trade shows.
Plus...
Driving readership by email
On publication of each issue we email around 10,300 business aviation professionals, with links to each of our major display advertisers and directing our readers to full stories on the EBAN web site.
Plus...
Our news on the web
Each month our magazine news pages on the web are viewed by around 5,000 unique visitors, brought to the site by our email promotions and prominent positioning in the leading search engines. Top advertisers are listed on every page.
Plus...
Our digital edition
The full edition, with display advertising in all its glory, is also available online in digital magazine format. The March 2010 edition received over 30,000 page views from 3,800 readers. Email and web links are embedded, at no extra cost for all our advertisers.
Equals... The combination of 35,000 single printed copy readers, 8,000 FBO copy readers, 9,800 email recipients, 5,000 web visitors and 3,800 digital edition readers, now provides the most extensive coverage of European and Middle East business aviation we have ever been able to offer.*
*Please note that all figures on this page are sourced from the publisher’s own data, and that the BPA Worldwide audit currently applies only to the printed copy distribution and web statistics figures.
March ‘11 : Silver Cloud Air continues its policy of ordering only new aircraft with a second Sovereign C680 helping service good business levels
August ‘11 : Veritair Aviation’s Phill Hall-Davis reports on life as chief pilot in our Perspectives feature
303
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Owner/operators covered*
* Number of aircraft owner/operators on which EBAN reported in the year from October 2008 to September 2009. Source: Publisher’s data.
Exclusive news coverage The headline news in European Business Air News is all about aircraft owners and operators, their current activities and plans for the future. The aircraft covered include the whole diversity of business aviation in its widest sense, whether privately-flown cabin-class piston twins, utility turbine helicopters, turboprops or business jets. Geographically, the news remit spans the whole of Europe, Russia and the Middle East. EBAN readers find out what their peers, whether collaborators or competitors, are doing. No other magazine maintains this focus. Some of the stories we covered during 2011 are illustrated by the pictures at the foot of each page of this brochure.
Read EBAN in your preferred format Printed
Digital
The coverage is completely independent, with no ‘advertorials’ or product placements, and written by EBAN’s own team. This year again it includes strong features, ever-popular regional reviews and a full FBO/handling survey. Also in 2011, our editorial coverage included our innovative ‘Perspectives’ features, profiling the working lives of business aviation professionals.
Web
The bottom line is that aircraft owners and operators consistently find our coverage interesting and valuable, and that can only be great news for our advertisers.
April ‘11 : AirMed confirms plans to complete phase two of its neonatal transfer service by the end of this year with capacity for the transfer of twins
October ’11 : Gama Aviation introduce Cessna CJ2+ to its fleet and looks for new opportunities in Asia
Our plans for 2012
This coming year will also see the return of our popular ‘Me & My Aircraft’ series, in which we discuss the day-to-day challenges and delights of flying aircraft in a particular market segment.
Major sporting events:
Flying to Euro 2012 and the Olympics
April
The May edition of EBAN in 2012 marks the launch of our Business Aviation Buyers’ Guide – a compendium of top companies and products analysed in one unmissable issue.
Russia regional review
Bookings:
And, of course, we continue with our local business aviation reviews, region by region.
Abu Dhabi Air Expo show issue Bookings:
Jan 30
march
Recruitment: Jan 31
Materials:
Austria and Hungary regional review EBACE show issue
Feb 2
Bookings:
Publication: Feb 9
Apr 23
Recruitment: Apr 24
Materials:
Apr 26
Publication: May 3
Me & My Aircraft:
Me & My Aircraft:
Single engine turboprops
Twin turbine helicopters
Netherlands regional review Bookings:
Mar 29
Publication: Apr 5
Our first overview of products and services for business aviation
may
Business Airport World Expo and
Materials:
Buyers’ Guide 2012
Feb 27
Recruitment: Feb 28
Materials:
Mar 1
Publication: Mar 8
July ’11 : VistaJet places order for ten Global 8000 aircraft with a value of around US$650 million.
june
February
FBO Directory and Reader Survey 2012 Annual FBO/handling directory and results of our survey, in which owner/operators rank facilities used in the past year.
Mar 26
Recruitment: Mar 27
Czech Republic and Slovakia regional review Bookings:
May 24
Recruitment: May 25
Materials:
May 28
Publication: Jun 6
September ’11 : Cello Aviation delivers guitar heaven, flying rock guitarist Carlos Santana on a six-week European tour
Social media and business aviation apps
Me & My Aircraft:
october
Belgium regional review Farnborough show issue Bookings:
Jun 25
Recruitment: Jun 26
Materials:
Jul 23
Materials:
august
Oct 1
Recruitment: Oct 2
Jul 26
Italy regional review Bookings:
Publication: Aug 2
Oct 29
Recruitment: Oct 30
Germany regional review ILA Berlin and BGAD Cambridge show issue Aug 28
Materials:
Aug 30
Publication: Sep 6
June ’11 : Kuwait-based CL605 buyer has Casablanca in his sights
Materials:
Nov 1
Publication: Nov 8
Business aviation at the crossroads:
december
september
Cabin class piston twins
Recruitment: Aug 29
Oct 4
Publication: Oct 11
Super midsize jets
Me & My Aircraft:
Bookings:
Materials:
Me & My Aircraft:
Ukraine and Belarus regional review
Recruitment: Jul 24
NBAA show issue Bookings:
Jun 28
Publication: Jul 4
Long-haul operations
Bookings:
Poland regional review
november
july
Light jets
Europe and the Middle East Iceland regional review MEBA show issue Bookings:
Nov 26
Recruitment: Nov 27
Materials:
Nov 29
Publication: Dec 5
May ’11 : Private Sky operates a Citation II on behalf of Ireland’s first commercial air ambulance service
Making the most of major exhibitions The leading aviation exhibitions for business aviation attract huge audiences these days, and many of the leading suppliers to the industry play a prominent part in each. EBAN’s readers are your most important sales prospects, and so it is important to attract them to your booth by putting your message in front of them at the right moment ahead of the events.
• EBACE: Geneva, Monday May
For example, of 1,473 readers surveyed recently over 650 said that they will definitely be attending EBACE in Geneva. By advertising in our May 2012 edition you can make sure they know you will be there waiting.
• Farnborough: Monday July 9th
There is no surcharge for our show preview editions, which often have bonus on-site distribution. They are simply excellent valuefor-money. Be aware, though, that forward positions do tend to be reserved early.
• The UK Business & General Aviation Day 2012: Our own show, BGAD 2012, will once again be held in conjunction with Cambridge Airport, and the date has been set for September 18th. Our September edition contains a full guide to the exhibitors and preview of the day’s events.
EBAN EBAN
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14th to Wednesday May 16th Previewed in the May issue, with bonus distribution from our booth, and news reported in June issue
to Sunday July 15th Previewed in the June issue, with bonus distribution on site, and news reported in July issue
• NBAA: Orlando, Tuesday October 30th to Thursday November 1st Previewed in the October issue, with bonus distribution on site, and news reported in November issue
• MEBA: Tuesday December 11th to Thursday December 13th Previewed in the December issue, with bonus distribution on site
41%
attend EBACE*
* Proportion of EBAN printed edition readers responding to our survey who attended EBACE. Source: Publisher’s data.
May ’11 : Dubai-based Empire Aviation Group aims to replicate Middle East success with expansion into India
July ’11 : Héli-Union celebrates the delivery of two S-76C++ helicopters, with orders in place for four EC175s to use in offshore oil and gas missions
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25,851 entries
in the online editions of the three directories
Comprehensive market knowledge works for EBAN’s advertisers The publishers of European Business Air News also produce the leading pocket reference books for the business aviation industry; the Handbooks of Business Aviation in Europe and Asia Pacific, and the Global Business Jet Yearbook. These include comprehensively researched data on airports and handlers, charter and maintenance operators and support industries, as well as data on the aircraft themselves. The knowledge we gain by setting high standards in data acquisition shines through in the editorial coverage in EBAN and in the thorough and accurate distribution of the magazine.
The Handbook of Business Aviation in Europe The reference book for fixed wing and rotary business aircraft owners and operators in Europe and the Middle East. www.handbook.aero
The Handbook of Business Aviation in Asia Pacific The reference book for fixed wing and rotary business aircraft owners and operators in the Asia Pacific region. www.handbook.aero
Global Business Jet Yearbook The reference book for long range business jet owners and operators worldwide. www.gbjyearbook.com
June ’11 : Reinhardt Michel becomes Blackhawk’s 300th engine upgrade customer with his PA-31T Cheyenne II and receives a custom flight jacket
February ’11 : Mallorcair staff once again celebrate a high ranking position in our FBO survey
The widest range of advertising options hawker beechcraft global customer support.
there’s more to paINt thaN meets the eYe.
Display advertising Leading aircraft manufacturers, flight support specialists, fuel suppliers, airports and FBOs will be seen regularly gracing the pages of EBAN. You can choose from our dramatic full pages or part pages all the way down to small banner style adverts, that will keep your company in front of our dedicated readership. All display advertising booked into EBAN appears in our print and digital editions at no additional charge. lIke Your aIrcraft, paINt must perform. At Hawker Beechcraft, we see paint as your aircraft’s first line of defence against the elements and a key factor in maintaining the value, integrity and safety of your aircraft. That’s why we’ve invested millions in a state-of-the-art paint facility in Chester, UK (EGNR). When you see paint through our eyes, you’ll understand why Europe’s leading business aircraft owners choose Hawker Beechcraft Services.
J-C_EBAN_09.11_J-C_EBAN 15/09/2011 12:53 Page 1
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Hawker Beechcraft Services, Chester (EGNR) • +44.1244.523778 • e-mail: emea_aftermarketsales@hawkerbeechcraft.com • or visit www.hawkerbeechcraftservices.com ©2011 Hawker BeecHcraft corporation. all rigHts reserved. Hawker, BeecHcraft, and support plus are trademarks of Hawker BeecHcraft corporation.
ANALYSIS SERVICES DRIVEN BY QUALITY AND EXPERIENCE SPECTRO-OIL.COM JET-CARE.COM
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USA 3 Saddle Road Cedar Knolls NJ 07927 USA
t. +44 (0) 1256 704000 f. +44 (0) 1256 704006 e. enquiries3@spectro-oil.com
t. +41 (0) 61 815 90 20 f. +41 (0) 61 815 90 21 e. enquiries3@spectro-oil.com
t. +1 973 292 9597 f. +1 973 292 3030 e. enquiries@jet-care.com
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HANGARAGE AVAILABLE IN LONDON TODAY
To arrange a visit to the site or for any further details please contact Robert Walters, who will be pleased to answer any queries about the latest stage in Biggin Hill’s new business developments.
London Biggin Hill Airport
business@bigginhillairport.com +44(0) 1959 578 530 bigginhillairport.com
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July ’11 : In our regional review, Rotor Ukraine reports that it has begun the process of applying for an AOC for commercial operations
9/28/11 12:24 PM
February ’11 : PremiAir Global appoints sales managers as it looks at expansion in fixed wing pre-owned market
Aircraft for sale If you have an aircraft for sale, EBAN offers a low cost option, which brings a colour picture and up to 40 words of text to our print, digital and web editions. It costs only GB £75 per issue – it’s simple and it works!
Recruitment advertising If you need specialist business aviation commercial or operations staff, EBAN provides the most direct route to highly qualified professionals. We can place your positions immediately on our web site and in the next available issue of EBAN magazine – for a single price based on our standard advertising rates. Our prices include design and production, if required.
Web campaigns Our web sites are now independently audited by BPA Worldwide, confirming our claim to welcome over 20,000 unique users each month. We can offer web banners to appear on every page, or more specialised promotions.
May ’11 : Rizon Jet opens brand new FBO and VIP lounge over two levels at London Biggin Hill airport
October ’11 : Air Greenland orders two EC225 helicopters for all-weather missions
Your contacts European Business Air News
David Wright, Editor and Publisher Having founded the magazine in 1989, David has established EBAN as the ‘in-house’ newspaper of the industry throughout Europe.
134 South Street, Bishop’s Stortford, Hertfordshire CM23 3BQ England
Direct line: +44 (0)1279 714506 Email: newsdesk@ebanmagazine.com
Telephone: +44 (0)1279 714505 Facsimile: +44 (0)1279 714519 Web: www.ebanmagazine.com
Janet Edwards, Circulation/Subscriptions Janet maintains our circulation database, ensuring we meet the exacting standards of our auditors.
European Business Air News is published by Stansted News Limited, a business-to-business publisher that specialises in closely targeted magazines.
Direct line: +44 (0)1279 714515 Email: janet@ebanmagazine.com
Mark Ranger, Advertising Manager
Hilary Tyler, Administration
Mark is your main contact for advertising, both in EBAN magazine and on the web site.
Hilary is the public face of EBAN, meeting and greeting our friends, readers and customers at events worldwide.
Direct line: +44 (0)1279 714509 Email: mark@ebanmagazine.com Skype: mark.ranger
Direct line: +44 (0)1279 714514 Email: hilary@ebanmagazine.com
Rates and data Space booked
Four-colour (price per issue)
Page trim size: A3 (297mm x 420mm)
1-2 3-6 7-11 Insertions Insertions Insertions
Artwork sizes
Type area (mm) width x depth
Bleed (mm) width x depth
Double page
$18,782
$16,912
$15,140
Double page
569 x 380
426 x 600
Double magazine page
$14,066
$12,754
$11,390
Double mag page
457 x 270
Page
$10,387 $9,368 $8,394
Page
273 x 380
Magazine page
$7,350
$6,612
$5,914
Magazine page
217 x 270
Half page
$5,636
$5,073
$4,547
Half page
273 x 187
Junior magazine page
$4,428
$3,985
$3,564
Junior mag page
161 x 210
Quarter page
$3,183
$2,880
$2,578
Front cover solus strip
$2,655
$2,449
$2,164
Quarter page
106 x 232 273 x 93 161 x 150
Column centimetre
$85.00 $77.00 $68.00
Front page solus strip
237 x 30
Web banner large $1040 per month small $514 per month Print specification: European Business Air News is printed sheetfed offset onto coated stock, saddle stitched and trimmed to A3 size. Advertising materials should be supplied as high res CMYK font embedded pdf files. QuarkXPress 8.5, Indesign CS5 files and other digital formats can be accepted, please call before sending materials .
Single column
– Column – Strip – Square
Minimum 51 x 50
Web banner large
468 x 60 pixels
130 x 50 pixels
small
303 x 426
Agency discount: Recognised agencies providing finished digital materials may deduct a commission of 15 per cent from the standard rates. Bleed positions: Bleed advertising is available for half page insertions or larger at a five per cent supplement to the standard rates.
Booking conditions: 1. The Publisher reserves the right to refuse, amend, withdraw or otherwise deal with all advertisements submitted to him at his absolute discretion and without explanation. All advertisements must comply with the British Code of Advertising, Sales Promotion and Direct Marketing. 2. The Publisher will not be liable for any loss or damage consequential or otherwise occasioned by error, late publication or the failure of an advertisement to appear from any cause whatsoever. 3. The Advertiser will indemnify the Publisher against any damage and/or loss and/or expense which the Publisher may incur as a direct or indirect consequence of the Advertiser’s announcement. 4. The Publisher reserves the right to increase advertisement rates at any time or to amend the terms of contract as regards space or frequency insertion. In such event the
Advertiser has the option of cancelling the balance of the contract without surcharge. 5. The Publisher reserves the right to refuse stop-orders, cancellations or transfers unless they are received not less than ten weeks before the copy date. The cancellation by the customer of any advertising after the booking deadline will incur a cancellation fee of 100% of the charges that would be payable if the advertising had been published. 6. If the Advertiser cancels the balance of a contract, except in the circumstances stated in paragraph 4, all unearned series discount will be surcharged. The Publisher reserves the right to surcharge in the event of insertions not being completed within the contractual period. 7. Where credit facilities are granted, failure to pay accounts within 30 days nett from the invoice date will make
advertising agencies liable to the following reductions in any commission otherwise allowed to agencies:(a). 5 per cent on the gross rate where the sum owing has not been paid one month after the due date. (b). The full 15 per cent where the sum owing remains unpaid two months after due date. 8. Copy must be supplied without application from the Publisher. In the event of copy instructions not being received by the copy date the Publisher reserves the right to repeat the copy last used. 9. All advertisement orders, amendment and cancellations are acknowledged. Proof of posting advertisement instructions will not be accepted as evidence of receipt. 10. Provided copy is received by the stipulated copy date, except in the case of repeat advertisements, the Publisher
will provide proofs if requested and it is practicable to do so. 11. The Advertiser shall be responsible for the insurance of all advertisement material delivered by him to the Publisher and the Publisher cannot accept any responsibility for loss or damage. 12. The Publisher reserves the right to destroy all materials which have been in his custody for 12 months, provided that the Advertiser or his agent has not given instructions to the contrary. The Publisher may exercise this right without notice. 13. All advertisements due to appear in European Business Air News will only be accepted on condition that the Advertiser warrants that the advertisement does not in any way contravene the provisions of the British Control of Misleading Advertisements Regulations, 1988, and its amendments in 2000 and 2003.