T H E P OW E R TO I N F L U E N C E
HANDBOOKS OF BUSINESS A V I AT I O N 2 0 1 1 / 1 2
M E D I A
I N F O R M A T I O N
• The definitive regional guides to business aviation. data for airports, FBOs, charter operators, • Contact maintenance centres and more. • Convenient pocket size. circulation to business aircraft • Guaranteed owners and operators. • Fully searchable website.
the books “I use the Handbook almost every day. It is fantastic in every respect.... handy, Cross referenced sections which owners and operators use every day: clear, very informative...”
for business aviation...
Owners and operators across Europe, Russia and the Middle East know that they need only reach for their copy of the Handbook of Business Aviation in Europe to be put in touch with the leading business aviation companies in the region. Whether they operate a Bell 206 or a BBJ, whether they’re flying to Abu Dhabi or Zurich, they know the Handbook has got it covered.
Managing Director ABC Nordflug, Germany
Europe
Russia
And now you can also reach owners and operators of fixed wing and rotary business aircraft in the Asia Pacific region with the Handbook of Business Aviation in Asia Pacific. Pocket-sized for convenience, yet comprehensive, the Handbooks are invaluable resources that inform business decisions every day, across the continents.
Five cross referenced sections: Middle East
• Airports/FBOs
• Maintenance
• Aircraft
• TRTO Training (Europe only)
• Charter
“Invaluable. I use it the whole time and carry it when flying. It is quite excellent.”
Asia
Handbook readers are your clients: • Business aircraft owners and operators
Director Schroders plc, U.K.
• Named chief pilots, executives, flight department managers, and other purse-string holders • Other business aviation professionals worldwide Australasia
Every business aircraft type:
Turboprops
Turbine helicopters
Twin piston fixed-wing
Business jets
make an impact
all year round Flight department managers, chief pilots and business aircraft owners across Europe and Asia keep a copy of the Handbook close at hand for reference every day. Why? because it provides them with a wealth of data in a single convenient, pocket-sized source.
Stand out from the crowd Simplify the job of these busy professionals by putting your business directly in front of them. The Handbook’s mix of print and electronic formats provides a fully integrated marketing package that ensures that your company gets noticed throughout the year. We offer a spectrum of advertising options to suit all budgets. These range from our premium high visibilty slots – the tab dividers – down to our most economical, the standard and bold listings from just UK£95 each. And should you really want to target your audience, you can even select advertising alongside specific airport or aircraft type entries.
"A brilliant little book. It's proved very useful for sourcing FBOs when our airplanes have FREE S Effective web advertising experienced technical BONU problems." 200,000 users access over 1.5 million pages from the Handbook web site per year, making use of its easy searches and comprehensive data every day.
Engineering Manager CSE Citation Centre, U.K.
Make sure your business is seen in their searches: book any advertising option in the printed edition and you automatically benefit from highlighted, expanded entries on the web too.
FREE S Targeted monthly emails BONU (Asia Pacific only) Every month the Handbook delivers the latest industry news to business aircraft professionals in the Asia Pacific region. Reach this growing audience: select any prime advertising package and we’ll also include your web link and any recent company press releases in each broadcast.
FREE S Distribution at EBACE BONU (Europe only) Deliver your sales message to your most valuable customers, both at EBACE and throughout the year. We’ll be distributing additional copies of the Handbook from our booth at EBACE in Geneva from May 17 to 19, 2011. A limited number of copies will also be available for advertisers to distribute to their own clients at the show and elsewhere. Call us for a tailor-made package!
effective
"I use it at least twice a day."
advertising options
FROM
5 9 9 , 1 £
Maintenance Manager Aliparma srl, Italy
"It is very up to date. It is always in my briefcase."
Full pages Full colour pages are available
Technical Director East Air, Sweden
throughout the Handbook. Prime
positions are also available on each of the five tabbed dividers.
• •
Standard listings
Includes free bold listing Includes an equivalent high visibility listing with sales message, company logo and photograph of your choice on the Handbook web site for the year
•
Includes an equivalent high visibility listing on the Handbook web site for the year.
•
Includes a free copy of the Handbook
D
Bold entries stand out
£29or5less
EXECUTIVE JET CATERING
with your company name enlarged and
Quarter and twelfth pages
message.
•
Includes free bold listing Includes an equivalent high visibility listing with sales message, company logo and photograph of your choice on the Handbook web site for the year
•
Includes a free copy of the Handbook
N Lufthansa A.E.R.O. GmbH Germany T: +49 6731 497 0 F: +49 6731 497 197 E: lhaero@lhaero.com W: www.lhaero.com The world’s first and largest independent CF34 repair & overhaul provider, authorized by GE Aircraft Engines. FAA and EASA certified.
Handbook web site for the year
strategic location throughout the Handbook
• •
Includes an equivalent high visibility listing with sales message on the
be located with your entry, or at any other London’s Leading Corporate Jet Caterer
£16or5less
highlighted, and your own unique sales
Full colour quarter and twelfth pages can
T: +44 1264 358666 F: +44 1264 321144 E: orders@deluxe-uk.com W: deluxe-uk.com
Lloyd Helicopters Europe Ltd U.K. T: +44 207 376 5838 F: +44 207 376 5837 E: sales@lloydhelicopters.com W: www.lloydhelicopters.com
Includes a free copy of the Handbook
Bold listings
E LUXE
£95or less
•
Includes a free copy of the Handbook
£59or5less
advertising rates
"The Handbook has become the primary source of all our handling and airport services information. Online it is as quick and probably more accurate and up to date as anything we have ever used." Managing Director Centreline Air Charter, U.K.
Standard entries are free of charge, except in each section’s services and suppliers categories.
Prices shown are per edition of the Handbooks
The name only option is available only to companies booking a paid standard listing or greater.
Size
All display advertising bookings include one bold listing (value UK£165), plus company logo and image on the Handbook web site at no additional cost. All bookings include one copy of the Handbook (cover price £30.00).
Tabbed section divider
Rates are in UK Pounds Sterling.
Page
Size
Artwork
1 insertion
2-5 insertions
6 or more
Back cover
UK £4,395
–
–
Inside front or back
UK £3,695
–
–
UK £3,795 (or for both sides – £6,250) UK £1,995
UK £1,750
UK £1,595
Quarter page
UK £595
UK £535
UK £475
Twelfth Page
UK £295
UK £260
UK £225
Bold listing
UK £165
UK £130
UK £120
Standard listing
UK £95
UK £75
UK £65
Name only listing
UK £34
UK £24
UK £14
Trim size
Width x depth (mm) Width x depth (mm) Full page
112 x 120
137 x 137
Quarter page
112 x 30
–
Twelfth page
32 x 30
–
Booking deadlines: Europe: 25/03/11 Asia: 03/07/11 Contact us now to make sure you are included Mark Ranger Advertising Manager +44 (0)1279 714509 mark@handbook.aero
Stephen Campbell Editor +44 (0)1279 714512 stephen@handbook.aero
Looking for a good deal or unsure of your options? We’ll always be happy to put together tailor-made, cost-effective packages that work best for you.
Log in to your personal page:
www.handbook.aero
Email us:
info@handbook.aero
Call us:
+44 (0)1279 714505