WEF_Special_Edition_European business magazine spring 2022_web

Page 86

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ood financial management is critical to the success of any business. Yet small business owners often handle their own bookkeeping for reasons ranging from fear of sharing sensitive financial information, keeping staff costs in check, or wanting complete control. These reasons, while undoubtedly valid for start-ups and smaller operations, grow increasingly impractical as your business grows, explains Carlo Gualandri, Founder and CEO, Soldo. The most successful entrepreneurs learn quickly that accounting and finances are the lifeblood of business and deserve to be treated as such. Setting up a finance function is therefore critical for planning, especially forecasting on financial matters and predicting cashflow – an indispensable requirement to remain profitable. But when is the right time and where do you start, especially if you’re a start-up about to enter a growth phase?

Do the basics first The three essential building blocks for an emerging finance function are a bank account, payroll and accounting software. They will form the foundation for the subsequent work your finance department will build upon and should, therefore, cater for your business’ current and anticipated future needs. Apart from being a legal requirement, a dedicated business bank account makes it easier to manage cash flow, pay suppliers, sort out taxes, and calculate profits. It’s therefore sensible to use it to its fullest potential. However, before setting up your financial function, determine whether your current business account is compatible with the technology you want to use, offers the services and integrations you need, and whether the banking fees are competitive. 86 europeanbusinessmagazine.com

Treat finding a business bank in the same way as you would any other business supplier. Research the market and shop around for the best price, service, and benefits for your business. To supplement your business cash account to help you do more, consider additional tools such as software for payroll and accounting. Take the time to examine the various software offerings to find a solution that best aligns with your needs. Cloud platforms, for instance, make it easy to collaborate online with your team from anywhere, while staying on top of your business’s cash flow in realtime.

Small business, big data Mining the trove of financial data your firm generates daily can yield useful information for managing your business more effectively. Ensuring your finance team has accurate, and even real-time data at its disposal will enable them to identify opportunities or inaccuracies and act on it quickly. Reliable data is also a prerequisite to attract potential investment. Having an accurate picture of the money flowing in and out of the business can be the key to demonstrating financial health and organisation, often making it easier to convince investors of the viability of your proposition. Investors will be more willing to part with their cash if the business has an efficient and prepared finance department.

Managing spend A way to track and regulate expenditure is the next item the fledgling finance department would need. Many start-ups overlook spend management early on and track expenses through employees only, which could

quickly spin out of control as the company spends more and employs more staff. Operating without an efficient spend management solution is a setup for failure and can severely hamper decision making. Research by Soldo found that nearly a third (29%) of growing businesses in the UK and Ireland struggle when choosing what business priorities to spend on. Almost a fifth (18%) said that they didn’t have


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Building Remote Partnerships

21min
pages 91-100

Schroders, Aviva and other UK asset managers seek to profit from demand for biodiversity-focused investment products

4min
pages 84-85

AI In Banking: Hype Or Revolution

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pages 88-90

Building a finance function from the ground up

3min
pages 86-87

Cryptocurrencies: Why they’ve crashed and what It may mean for the future

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pages 82-83

Venture Capitalists Pour Into NFTs

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pages 80-81

Not all Intent Data is created equal

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pages 78-79

What You Need to Know About Ad Fraud

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pages 68-70

Is the metaverse as disruptive as it should be

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How shops and retailers use psychology tricks to influence your purchasing decisions

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pages 64-65

European Business Magazine talks to Esha Mansingh

25min
pages 54-61

Aciety Is Solving The Talent Shortage In The Blockchain Technology Sector

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pages 52-53

Ukraine war’s surprising links to the 2008 financial crisis – and the parallels with 1939

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What the explosion in Uranium prices means for the nuclear industry

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Things that economists know, but sound wrong to other people

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The truth about the ‘great resignation’

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Global AI-powered Order-to-Cash platform

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Global Coordination Could Unlock more Efficient Trade, New TradeTech Report Reveals

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News

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Why Businesses which are being hit by tax hikes and higher energy costs will hurt the poor

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Between a rock and a hardpalce

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Davos Agenda Closes with Calls for New Models of Public-Private Cooperation

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