European Spa magazine Issue 76 by European Spa magazine

S P E C I A L

E D I T I O N

Issue 76 | June/July 2020

The essential resource for spa businessand and wellness wellness hospitality The essential resource for spa business hospitality

Helping you get back to business Spas around the world prepare for reopening...

Helping you get back to business Answering the big questions, European Spa is the essential resource for spa business and wellness hospitality. We are here to help you.

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Welcome I SS U E 76 | JU NE -JU LY 2020

Helping you get back to business

s spas across the world prepare for reopening, European Spa is here to help you get back to business. In this issue, we shine a light on the questions that matter most, such as: ‘How can we ensure our spas are safe to reopen?’; ‘How do we prepare our teams?; ‘What enhanced hygiene and equipment is needed?’; ‘How do we meet the challenge of social distancing?’ and ‘Is it safe to open our spa hydrothermal areas?’ We have sought answers to these vital questions, sourcing the best intelligence and thought leadership from across the global wellness community. Inside this special edition you will find a wealth of interviews, opinion pieces, ‘Back to Business’ articles and expert tips and resources to really help your preparations for reopening. I would like to thank all the hospitality professionals, suppliers, spa leaders and industry associations who gave their time and energy to make this special edition shine. Our cover was chosen to convey a message of hope for the future and we thank ESPA for the beautiful image of a therapist’s hand, which reminds us all of the healing power of touch and the immeasurable value it brings. Looking to the future, we must not lose sight of this – touch is at the the heart of wellness hospitality and creates life-enhancing experiences. People are people, not ‘biohazards’, but until we know more, we will all have to be respectful and vigilant. The serious work has started to focus on finding safe and practical ways to deliver essential spa services. Unquestionably, while we have all felt a degree of helplessness when faced with the devastating impact Covid-19 has had on the world, we have also been proud of the frontline workers and health professionals who have kept us safe. This dark chapter has thrown light on the strength of love, collaboration and the true power of human connection, as well as a new appreciation of health, wellbeing, nature and our beautiful planet. We must all come together to face the future with love, hope and optimism. We hope this edition inspires you to go out and deliver wellness with confidence. Please stay connected – we would love your feedback.

Publisher & founding editor Sarah Camilleri +44 (0) 7742 977926 sarah.camilleri@spapublishing.com Contributing editor Mark Smith +44 (0) 7956 658261 mark.smith@spapublishing.com Contributing editor Sarah Todd sarah.todd@spapublishing.com Art director Richard Page +44 (0) 7917 646495 richard@spapublishing.com Production editor David Fagan david.fagan@spapublishing.com Subscriptions manager Angela Sharpe +44 (0) 1353 772173 subscribe@spapublishing.com Accounts manager Julie Jones accounts@spapublishing.com Thanks to our expert contributors Alberto Apostoli, Beverley Bayes, Iain Bell, Dr. Marc Cohen, Don Camilleri, Nancy Davis, Susie Ellis, Lasse Eriksen, Don Genders, Sue Harmsworth, Niamh O’Connell, Dr. Karl-Ludwig Resch Matteo Thun, Amanda Winwood European Spa office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK. Spa Publishing Ltd is registered in England. Company No. 6293825

Sarah Camilleri Publisher & founding editor

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European Spa, the essential resource for spa business and wellness hospitality, is published six times a year by Spa Publishing Ltd. Our print edition is produced by Buxton Press on paper sourced from FSC certified forests.

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Contents I SS U E 76 | JU NE -JU LY 2020

Back to Business 16 INDUSTRY NEWS We lead with the announcement that World Wellness Day 2020 is set to be a 24-hour online global celebration

28 SUE HARMSWORTH, MBE The industry pioneer emphasises the need for spa and hospitality professionals to be ready for change 44 NIAMH O’CONNELL, ROSEWOOD HOTELS & RESORTS We discover that global vision and local knowledge are key to the successful reopening of Asaya spas 54 RESETTING THE WORLD WITH WELLNESS An open letter from Global Wellness Summit founder Susie Ellis and the Global Wellness Institute’s chief creative officer, Nancy Davis

71 Buyers’ Guide HAND SANITISATION

68 ROGER SHOLANKI, BOOK4TIME How embracing innovative high-tech solutions can help operators smooth the return of guests to the high-touch environment of their spas 78 ‘LET’S GET BACK TO BUSINESS’ Co-founders Peigín Crowley and Anita Murray on the launch of the Irish Spa Association’s Coronavirus Covid-19 Business Continuity and Reaction Plan

With hygiene products very much in demand, we spotlight some of the best hand sanitisers from trusted spa partners including Proto-col, London Spa Company, BeautyLab, ESPA, ila, Dermalogica, [comfort zone], Made for Life Organics, Margaret Dabbs, Aromatherapy Associates, Proverb and Global Amenities Direct

110 BUSINESS RESOURCE CHECKLIST Our round up of the most useful online resources to help you prepare for reopening of your business

112 LAST WORD: AMANDA WINWOOD

The Made for Life Organics founder says wellness leaders must take courage and provide a warm welcome

56 A note for our readers

At the time of going to press, the World Health Organisation has continued to classify the coronavirus (Covid-19) outbreak as a pandemic. The details of all product and project launches were correct at the time of publication, but please check directly with your supplier for the most up to date information. Many of the editorial stories in this issue feature the opinions of leading global industry experts. The Publisher recommends that readers always check current government guidelines in their home territory for the latest guidance and legislation.

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Contents I SS U E 76 | JU NE -JU LY 2020

Wellness

100

34 THE RISE OF VIRTUAL SPA With demand for ‘healing at home’ increasing during the Covid-19 lockdown, we look at how four global spas are supporting their guests online 82 WELLNESS Our regular section features an online sound bath offering from Voya and the possibility of touch-free massage courtesy of Body Ballancer 88 IAIN BELL, EXECUTIVE FITNESS FOUNDATION The wellness expert describes how to boost the body’s immune system through improved nutritional intake

90 WELLNESS FOCUS: KLAFS Prof. Dr med. Karl-Ludwig Resch, CEO of the German Institute for Health Research discusses the immunity boosting benefits of sauna bathing 92 HYDROTHERMAL MASTERCLASS Founder of Design for Leisure Don Genders, medical expert Dr. Marc Cohen and Lasse Eriksen development manager of Norway’s Farris Bad examine the safety, health benefits and cultural traditions of sweat-bathing

56 MENU Our round-up of the latest product and treatment launches includes a focus on the rise of virtual consultations during the coronavirus lockdown

Design

100 WELLNESS DESIGN: PREPARING TO REOPEN Alberto Apostoli, Matteo Thun and Beverley Bayes offer their advice on how to adapt your guest journey post-Covid-19, from spatial reconfiguration to lighting design 108 D ESIGN FOCUS: SPA SHIELD BY LEMI Lemi’s general manager, Matteo Brusaferri, discusses the brand’s latest product, which aims to provide safety and confidence for therapists and guests

On the cover Photographer Emma Crossland perfectly captures the very human nature of spa therapies, reminding us of what people will be looking for as they return to spas when they reopen. Image courtesy of ESPA. • European Spa is the essential resource for spa business and wellness hospitality.

European Spa is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd

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Business

GLOBAL DEVELOPMENTS

APPOINTMENTS

INVESTMENT

NEWS

EDITED BY SARAH TODD

“It has never been more necessary than now to listen to the philosophy of Global Wellness Day” Belgin Aksoy Founder, Global Wellness Day

Global Wellness Day 2020 set to reach six continents World-first, 24-hour livestream wellness celebration is scheduled to take place on June 13

Global: The ninth Global Wellness Day (GWD) will take place on June 13, 2020 in the form of a 24-hour event that will be available on various digital platforms across six continents. The not-for-profit celebration was created by Turkish destination spa operator and entrepreneur Belgin Aksoy to encourage people of all races, religions and cultures to actively seek ways in which to stay well. In light of recent events, this year’s GWD will use the latest technology to 16

mount a 24-hour livestream gathering of people all around the world – lasting from sunrise in New Zealand to sunset in the US. Focusing on topics including mental health, stress, indoor exercise and compassion, the online GWD will showcase a wide range of presentations. Standout expert contributions will include a live wingsuit jump by Cengiz Kocak; meditation with spiritual guide Sah D’Simone; Muay Thai exercises with world champion Janice Lyn; a yoga class

with expert instructor Emilie Mangoni; and a plant-based cookery session with celebrity chef Matthew Kenney. The presentations will be available throughout the 24-hour period via Global Wellness Day’s YouTube, Facebook, Twitter, LinkedIn and Instagram accounts. Last year, GWD was celebrated at Clockwise from left: Global Wellness Day founder Belgin Aksoy; chef Matthew Kenney; yogi Emilie Mangoni

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European Spa helps spa and hospitality leaders #backtobusiness

Above: Daredevil Cengiz Kocak will take to the air in a wingsuit as part of the day of celebrations

over 7,000 locations in 150 countries, with huge support from the global spa industry, and taking the celebration online during a pandemic required a great deal of creative thinking and determination. However, Aksoy believes that fostering human connections has never been more important than it is right now. “If we don’t understand the importance of wellness this year, I’m afraid we won’t be able to understand it for another 100 years,” she told European Spa. “Now is the time to make a new plan and the core of this has to be having physical, mental and spiritual wellness in your life, so as to be in balance with your mind, soul and heart. “For nine years, Global Wellness Day has been spreading this message to the world, and it has never been more important and necessary than now.”

Global: In a bid to keep the spa, wellness and hospitality industry informed, inspired and engaged throughout the coronavirus pandemic, the team at European Spa has been proactively engaging with the industry to support business continuity and boost connectivity. Through a variety of helpful business initiatives, we have enhanced our digital presence to connect with a global audience dealing with the implications of Covid-19. During the first wave of lockdown, we introduced our #spaleadersathome campaign, offering free digital subscriptions to our international audience of spa, wellness and hospitality professionals. In late March, we launched our Spa Crisis Management Plan in partnership with leading industry experts including inspirational business coach Nigel Nelms and Liz Holmes, founder and director of Commercial Spa Strategies. This concise business tool for spa leaders presented clear guidance

and easy-to-follow advice on how to respond to the pandemic. As governments eased lockdown and spas began opening to guests, our team focused on how to reset, evolve and prepare spas for a new future. Our ‘In conversation with…’ interviews with leading global spa experts take place on Instagram Live every Monday and Wednesday at 6pm (BST). In June, we will be speaking to Anna Bjurstam, wellness pioneer at Six Senses; Peigín Crowley, co-founder of the Irish Spa Association; Danielle Allen, owner of The Gainsborough Spa; and Tracey Stapleton, founder of The Spa PR Company. Follow @eurospamag to join in. The next three editions of European Spa magazine will be published digitally, offering many new opportunities to communicate, connect and support spa, hospitality and wellness leaders as they prepare their reopening strategies and get #backtobusiness. www.europeanspamagazine.com

n To help or support the event, visit

www.globalwellnessday.org and look for the hashtag #globalwellnessday on June 13 www.europeanspamagazine.com

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Business News & industry developments

Luxury FORESTIS retreat is a champion of sustainability Italy: A luxurious new Tyrolean mountain retreat is set to open this summer, introducing guests to the concept of ‘peace as the new luxury’. Located at 1,800m above sea level on the southern slope of the South Tyrolean Plose massif, FORESTIS will offer 62 suites with panoramic views of the UNESCO World Heritage Dolomites. The vision of Stefan Hinteregger and his partner Teresa Unterthiner, FORESTIS was designed by local architect Armin Sader, who has re-interpreted the building’s traditional architecture using native materials to create a CO2 neutral construction. Powered by 100% renewably sourced energy, the spa features four treatment rooms on one floor, a private spa for couples’ treatments and a relaxation area with beauty and massage beds supplied by Gharieni. Other facilities

include a gym equipped by Technogym; indoor and outdoor pools; a brine steam bath; an outdoor lounge with an open fireplace; and an outdoor sauna sited in a traditional, wooden South Tyrolean house in the forest. Curated, year-round wellness experiences will include Wyda Celtic yoga, and the spa’s treatments will take inspiration from four of Italy’s native trees: mountain pine, spruce, larch and Swiss pine. Own-label FORESTIS spa products have been specially developed in collaboration with consultant Sandra Agerer, using plant-based ingredients

that are rich in vitamins and minerals. Packages will include a three-night immune-boosting stay. Discussing the effects of the Covid-19 pandemic on its opening, FORESTIS’ owners said: “We have carefully prepared for hotel operations during the spread of coronavirus and have taken extensive precautions to enable our guests to enjoy a carefree holiday. “In addition to social distancing, mouth protection and gloves for our team, hygiene stations have been set up and Plexiglass panes will be installed at the reception in the hotel and in the spa, as well as at the bar.” www.forestis.it

COMO Shambhala launches digital wellness companion Global: COMO Shambhala’s first digital wellness companion, entitled COMO Shambhala By My Side, has been created to offer home wellness programmes and personal consultations from a panel of internationally accredited specialists. The programme’s easy-to-follow video tutorials can be accessed via a smartphone or laptop from anywhere in the world. The library of content will continually expand to provide a variety of classes for all levels, so users can deepen their personal practice to strengthen and restore balance as well as discover the healing power of mindfulness and meditation and

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explore ways to recharge their health. A dedicated website will offer unlimited access to all COMO Shambhala By My Side video content for a monthly subscription fee. Users can also access private one-to-one consultations with COMO’s expert nutritionist, naturopath, physiotherapist or life coach, which can be booked for up to 90 minutes and will be charged individually. The leading holistic wellness brand is part of the COMO Group, whose properties include COMO Shambhala Urban Escape in Singapore and COMO Hotels and Resorts, who have multiple wellness locations around the world. www.csue.comoshambhala.com

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Business News & industry developments

HBSA and BCA announce merger

Post-pandemic therapy at Lanserhof Europe: Naturopathic medicine specialists at Lanserhof have launched a Post-Covid-19 Programme at its UK, German and Austrian properties. Suitable for all guests who have either been ill with coronavirus or feel generally weak and would like to regain their strength, the offering is intended to boost health and strengthen the immune system for the long term. The programme includes a comprehensive cardiovascular diagnosis as well as individual therapy concepts adapted to each guest. Other diagnostic methods that will be available include a pulmonary function test; an ultrasound of the

Body reawakening: Decleor launches Aroma Blend internal organs; and targeted laboratory tests that focus on the immune system. Offered at Lanserhof at the Arts Club in the UK, Lanserhof Tegernsee (above), Germany, and Lanserhof Lans, Austria (top and left), all individually prescribed treatments will be based on the brand’s globally renowned cure. www.lanserhof.com

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UK: The Hairdressing & Beauty Suppliers Association (HBSA) has merged with the Beauty Companies Association (BCA), and provided details of how it will support spas and Stephen MacDonough salons throughout the Covid-19 pandemic. President of the HBSA Stephen MacDonough said: “The merger of our two associations will help to strengthen our voice in the industry, to offer continued support Lisa Gerrard to our members, provide professional advice and greater networking opportunities to our new joint member base.” Lisa Gerrard, chair of the BCA, detailed how the merged association will support spa businesses. “We will now look to increase our membership base within the professional beauty sector and we have set up a sub-committee to specifically address the issues relevant to beauty suppliers,” said Gerrard. “We are representing the industry – alongside the UK Spa Association, the National Hair and Beauty Federation and the British Beauty Council – within an All Parliamentary Political Group run by Carolyn Harris MP and Judith Cummins MP. “The focus is to ensure all aspects of reopening post-lockdown are covered in the UK government guidelines, giving spas, salons and mobile therapists the confidence to work safely.” National campaigns are set to follow with the aim of reassuring guests that it is safe to return for treatments. For further information, contact the HBSA at info@thehbsa.co.uk

Business News & industry developments

THG pledges £10m Covid-19 aid UK: Global beauty and wellness brand The Hut Group (THG) has revealed a £10m (E11.26m) Covid-19 aid package to support vulnerable communities, key workers and emergency services in Manchester, other areas of the UK and its international markets. A total of £5m will be donated directly into the Manchester area, where THG is based and 5,000 of its workforce live. A further £5m of aid will be offered to areas further afield. In addition, all 70 bedrooms in both of THG’s Manchester city centre hotels, Great John Street Hotel and King Street Townhouse, were made available at no charge to support both NHS staff and Manchester Police, who were working away from their families. The company’s in-house catering team was also redeployed to deliver more than one million meal packages

and food parcels for vulnerable people in the north-west. THG is also sourcing and donating more than 25 tonnes of medical-grade PPE, and is working closely with Greater Manchester’s mayor, Andy Burnham, and the NHS, to ensure the PPE is distributed across the region. Matthew Moulding, founder and CEO of The Hut Group, said: “THG is a major global player in the manufacture and retail of nutrition, vitamins and personal care products. These are unprecedented times and THG has an obligation to support those in need, not only as a major regional employer, but because we have the ability to do so. “Many of the products we produce are currently beyond the reach of a lot of people due to recent spikes in global demand.” www.thg.com

Treatwell reveals surge in European post-lockdown bookings Europe: Online booking platform Treatwell has revealed some of the data created as hair and beauty businesses begin to reopen across Europe. Since Treatwell officially restarted trading on April 27 as Swiss businesses reopened, it had received a record number of bookings from across Europe, with a 2,000% rise in Germany. The day after Netherlands’ Prime Minister Mark Rutte announced that hair and beauty salons could reopen, his country’s Treatwell bookings on May 7 rose by 4,500%. Following a similar announcement, bookings in France increased 3,100%. In Spain, the most-booked treatment since its businesses reopened on May 4 was eyelash extensions, at 49% of reservations. Treatwell’s COO, Giorgia Rossi, said: “While the UK government is yet to communicate its official reopening

guidelines and restrictions, we can take lessons from some of our other markets as they reopen, which helps us to build ‘best practice’ advice that we plan to share with UK trading bodies and the government.” Among Treatwell’s insights from its European partners was that there had been a decrease in bookings during what were previously peak trading

hours of lunchtimes, 12-2pm, as well as after work. Demand has now increased significantly in the mornings. There have also been fewer discounts given, with customers eager to get treatments, and Treatwell has seen a decrease of usage in all of its discounted options as well as a shift to bookings being being made closer to home than to workplaces. www.treatwell.co.uk

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#CareForCareGivers

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Business News & industry developments

News in brief

Luxury Spa Edit thanks key workers UK: The Luxury Spa Edit has linked with several prestigious UK spa hotels to launch the ‘Wellness For Heroes’ competition for key workers. Open to all NHS staff and frontline workers until July 31, 2020, the website has received donations from properties including The Langley, Beaverbrook, Lucknam Park, The Grove, Stoke Park, The Langham, South Lodge, Pennyhill Park, Ockenden Manor, Grantley Hall, Seaham Hall, Rockliffe Hall and

Archerfield House. Professional spa brands that have also donated include Elemental Herbology, Germaine de Capuccini and Temple Spa. The Luxury Spa Edit founder Lisa Brown said: “Our NHS staff and other key workers are doing an incredible job to keep us all going through this difficult time. Our competitions will allow some of our heroes to take a much-deserved wellness break.” www.theluxuryspaedit.com/ wellness-for-heroes/

Four Seasons leads safety initiative Global: Leading luxury hospitality group Four Seasons Hotels and Resorts has begun a collaboration with Johns Hopkins Medicine International to validate its new global health and safety programme. The Four Seasons’ initiative, ‘Lead With Care’, includes enhanced procedures that will be reviewed and validated by Johns Hopkins Medicine experts, who will also provide ongoing, real-time guidance on the evolving Covid-19 situation as part of a broader collaboration. ‘Lead With Care’ will be implemented by teams at Four Seasons properties around the world through a combination of virtual and in-person training for all Four Seasons guests, employees and residents.

John Davison, president and CEO of Four Seasons, said: “Following the coronavirus outbreak, our singular goal is to provide guests, residents and employees with the confidence and assurance that their health and safety is our first priority.” A dedicated Covid-19 Advisory Board has also been established to create, enhance and review current procedures, and inform health and safety decisions based on the latest scientific knowledge. Four Seasons is also set to continue to invest in its App and Chat, which will further enable guests to control how they engage with others and limit face-to-face interactions. www.fourseasons.com www.hopkinsmedicine.org

Biologique Recherche supports healthcare workers Global: With healthcare workers around the world currently suffering from dry hands due to their use of hydroalcoholic gel, luxury French skincare company Biologique Recherche has so far supplied more than 5,000 tubes of handcream and hydroalocholic solution to more than 15 countries.

www.biologique-recherche.com

Technogym donates E1m to support hospitals in Emilia-Romagna Italy: Leading health and fitness company Technogym donated E1m (£898,000) to support the urgent purchase of intensive care equipment in hospitals within northern Italy’s ‘Wellness Valley’ of Emilia-Romagna. “It is more important than ever to support our health system and the incredible work that our doctors and nurses are doing to stem the impact of Covid-19,” said Nerio Alessandri, Technogym’s president. “We are experiencing a moment of great uncertainty from an economic and social point of view; cohesion and commitment from all of us is needed to manage the emergency.”

www.technogym.com

Gharieni Group provides relaxation beds for medical staff Belgium: Leading spa equipment supplier the Gharieni Group has supported medical staff at the Virga Jessa hospital in Hasselt, Belgium, by supplying its Gharieni Spa.Wave System deep relaxation treatment bed and several RLX loungers to give staff the opportunity to unwind during the Covid-19 pandemic. Gharieni has also changed the production of its textile department to now offer facemasks with interchangeable nanofilters that can reduce the spread of droplet infections.

www.gharieni.com

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Business News & industry developments

Fashionizer Spa distributes face masks UK/US: Textiles specialist Fashionizer Spa has partnered with international distributor Universal Companies to deliver its fabric face masks to US-based spa and salon professionals. When the Covid-19 Debbie Leon pandemic began, Fashionizer Spa developed high quality, washable fabric face masks as an alternative, non-medical solution that could be used in spa environments. The masks consist of three layers of fabric, including a middle layer of non-woven fabric for filtration. The face masks are available in two different styles and a range of colours, and are guaranteed to last a minimum of 25 washes. Fashionizer’s director, Debbie Leon, said: “Until we get a vaccine or treatment, therapists will be needing protection when spas reopen, and we are now developing further protective garments for spas and hotels.”” www.fashionizer.com www.universalcompanies.com

Oakworks manufactures thousands of ‘field beds’ for US hospitals US: Oakworks Medical, a division of treatment bed manufacturer Oakworks, has developed a new, low-cost emergency field bed to help US healthcare providers during the Covid-19 pandemic. Made in the company’s Pennsylvania factory, the beds are available in two models – one manual and the other electric. With a manufacturing capability of 1,000 beds a week, Oakworks’ manual bed features a 500lb patient capacity, a six-inch thick mattress and a backrest with up to a 60-degree inclination, while the powered model has electric height adjustment. Both products are being built to stock for fast shipment. “We have moved very quickly to develop these beds, focusing all of our engineering capacity to get production up to speed,” said Jeff Riach, CEO of Oakworks Medical. www.oakworks.com

Spa clients are supported by Premier Software UK: Leading software provider Premier Software froze direct debits in the UK between Laura Meeson April 1 and May 15, 2020 to help its clients during lockdown. It has also offered ongoing support to all clients via phone, email and live chat throughout this period. Corporate account manager Laura Meeson has been offering free remote system audits and account management training to help clients ‘spring clean’ their software and plan for the future. These can be booked through the company’s website. “There are so many ways our software can help spa businesses during lockdown and when they reopen,” said Meeson. “These include full control over online booking and rescheduling appointments from home; monitoring revenue lost due to Covid-19 through cancellation codes; reducing membership rates; using reports to reveal who is likely to be the first to return to your spa or highlight who you should give priority booking to; and extending gift voucher expiry dates.” www.premiersoftware.co.uk

Share your appointments, announcements, launches and diary dates with our News editor, Sarah Todd, by emailing sarah.todd@spapublishing.com

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Business leadership Sue Harmsworth, MBE

A time to reflect, learn and evolve

Sarah Camilleri talks to wellness pioneer Sue Harmsworth, MBE, about the demands that will be placed on the wellness hospitality industry post-Covid-19

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Business leadership Sue Harmsworth, MBE

s we all prepare to move into a new phase of the Covid-19 pandemic, wherever we are in the world, one thing we must accept is that there are no certainties anymore. As fast as we are getting data, it changes – day by day and area by area. In business, and in life, we must all prepare ourselves for a new paradigm of constant change. Those of us who are versatile and flexible, and who listen to the needs of our clients, guests and staff, are the ones who will survive and flourish. It is hard to generalise as each country is at a different stage, but in some ways the needs of clients are going to be similar around the globe. The world will need spa and wellness more than ever, but large parts of our sector have been identified as high-risk environments. Even before the pandemic, lifestyle issues such as poor sleep, Type-2 diabetes, obesity, gut health and the microbiome were already being addressed by medical and complementary practitioners. With one-in-two people touched by cancer, loneliness or mental health issues, it was already accepted that, in future, prevention would be a key part of wellness provision.

What can we do to prepare for this unknown paradigm shift?

First, it is important to decide who your market is and what your strengths are. You can’t be all things to all people and the client’s needs may change very fast as we move through the various later stages of the pandemic. Empowering your therapists and practitioners as much as possible is vital. They will need strong leadership and mentoring if they are to remain resilient, deflect negative energy and empathise with situations and clients who have suffered during the lockdown. Supporting them to develop their emotional intelligence will help everyone, so spend time now– even if it is through online training – to help them with these skills. In my view, the market is going to segment even more than before and each property, whether it be a destination, hotel, health club or day spa, is going www.europeanspamagazine.com

to need to put in place different Standard Operating Procedures (SOPs) and hygiene and risk assessment plans. Once these issues have been addressed, you should revisit your treatment menu to take a serious view on the profitability of every part of your offering.

Trust, education and communication will be crucial as we emerge from this period

Undoubtedly, profit will be compromised for the foreseeable future. Staffing costs, turnaround times, equipment and PPE, where appropriate, will impact on your bottom line. It may also be that the demographic of your clients changes. The older generations, who have made up the majority of guests in spas to date, are more risk averse and may be slower to return. Building trust and communicating with them will be really important. However, during the lockdown, the idea of taking ownership of our health with a preventative approach has become more apparent to the wider population, so it may well be that younger people will be the first through your doors. With restrictions to travel, your local market may be the first you need to address. As much as the use of technology has been a revolution during the pandemic, and is definitely here to stay, people crave sociability. If you have the space, run small educational workshops to entice guests back into your spa. They will then see your hygiene and safety measures and build the confidence needed to come back for a longer stay. If you do not have in-house experts to run these workshops, bring in a specialist as you can then video the event and offer this knowledge online to a wider audience. In this way, your community will authentically begin to spread beyond those who live nearby.

Understanding shifts in demand and embracing preventative health

There was a time when we didn’t think that more holistic treatments could be combined with clinical aesthetic and grooming experiences in the same space, 29

Business leadership Sue Harmsworth, MBE but as the needs of the consumer are changing, this will become easier if it is thought through properly. There is no reason you can’t do both. Many guests need holistic physical or mental treatments as well as a great aesthetic facial or medi-pedi. Before the pandemic, we were seeing growth in the number of aesthetic clinics, diagnostic services and destination wellness clinics, and I think this will continue. While we have spent a couple of decades trying to multi-skill therapists as much as possible, and design multi-purpose treatment rooms, I believe things will now become more specialised. This will apply to everything from nail technicians to complementary health practitioners. We may well also see the development of less labourintesive equipment, such as infrared saunas, halotherapy, hyperbaric chambers, oxygen treatments, 3D diagnostics and lasers. The list is endless and the evidence for these modalities is also growing rapidly.

Start working together to share best practice and industry intelligence

Everything I am highlighting here will be open to constant change so spas need to be ready to adapt. There are on-going conversations in the industry about hygiene, distancing, touch and much more, and I have been working on these challenges with a range of industry people. We are currently awaiting documents regarding equipment and thermal facilities, which we hope will provide evidence-based conclusions regarding the safety of saunas, steam rooms, hydrotherapy pools and all other wet and thermal experiences (See Hydrothermals, page 92). There is one school of thought that says saunas over 60°C kill all bugs, so will be safe for sharing,

but as yet, there is no firm guidance as to whether these facilities can still be safely shared. In the short term, we may have to consider private or couples’ circuits as we used to do in the old days.. The evidence to date is that the virus cannot be transmitted through the skin, so therefore massage should still be allowed, and it will be much needed, but there will have to be an element of trust between the spa, the therapist and the client. The industry is discussing treatment menus that may feature more clothed options, using pyjamas, such as Shiatsu; assisted stretching, which was already a growing trend; Thai massage; acupressure; and assisted yoga. We are looking at more face-down treatments with back and head massages, and while I have never thought that massage with gloves is as effective as without, if they are changed and disposed of after every treatment, maybe the client should be given the choice? One thing I know is that spa operators, therapists and practitioners are really inventive people and are sure to find a way to serve their guests authentically and safely.

Hygiene is critical to making a fresh new start, so make sure you do your homework

Sanitisation is a huge issue and the guidance is changing all the time, but it is important that each establishment creates its own protocols, SOPs, customer journey, sterilisation process, risk assessment and so on – and that all team members are trained in them. I think everyone should have an autoclave, as simple Below from left: The expertise of ESPA, founded by Sue Harmsworth, is evident in leading spas including ESPA Life at Corinthia London and ESPA Life at Gleneagles, Scotland

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Business leadership Sue Harmsworth, MBE

Sue Harmsworth, MBE Over the past 45 years Sue Harmsworth, MBE has shaped the spa industry as we know it. The founder of global brand ESPA, which was sold in 2017, she is responsible for the design of over 500 award-winning spas in 65 countries and for creating ground breaking products, treatments and wellbeing programmes globally. Honoured with an MBE for her services to the spa and beauty industry, she is also a recipient of the ISPA Visionary Award, American Spa Industry Icon and CEW’s achiever award. Currently sitting on advisory boards for the Global Wellness Summit, the Global Wellness Institute, AMAALA and Forbes, Sue also advises owners, private equity and industry charities on concepts for wellness and medical destinations, aesthetics and skincare standards.

sterilisation procedures are becoming increasingly important. Sadly, from a sustainability perspective, I think single-use products are here for the time being. From a safety perspective, though, I think that is correct. In other respects, though, we will have to go paper-free, which may save on resources. Many new pre-arrival procedures will have to be implemented and we should be looking carefully at the products we use and their anti-bacterial and anti-fungal properties. In fact, this is a great opportunity for the revival of true clinical aromatherapy. Spas should also be thoroughly researching all kinds of wellness products. I am a great fan of supplementation, as long as it is based on functional medicine testing and proper diagnosis. For my own wellbeing, at the moment I am taking high-dosage vitamin C, vitamin D, curcumin, elderflower, zinc and magnesium. I also bathe with good Epsom Salts and liquid seaweed.

On a personal level, what lessons has your time in lockdown taught you?

Despite this awful virus and the tragedies so many people have experienced, there are many lessons to learn and hopefully bring to the future world. I have been in lockdown now for 11 weeks and it is the first time in 40 years that I have been in one place for so long. I am blessed to live in the countryside, and all around me the planet has been resting and reviving – the air and sky are clear, the birds and wildlife are singing their hearts out, there are no aeroplane traces in the sky; the peace is tangible. www.europeanspamagazine.com

For myself, I have learned to find a balance between having structure in my life and finding time for contemplation. It has also been interesting to observe the difference between loneliness and being alone; although I have loved working through Zoom, Teams, Facetime, WhatsApp etc, I also enjoy being on my own. I have always believed that we don’t know what is round the corner and we should never be complacent. We should take each day as it comes and be grateful for what we have, not worry about what we don’t. I think, as an industry, we can teach this positive attitude along with breath work, mindfulness and gratitude – or whatever words you want to use to describe it. I hope we will come out of this period with a greater appreciation of nature, food, our communities and our interconnectedness as people. Maybe we will accept that we need less, but must be kinder to each other; that we should eat locally grown, biophillic foods and stop flying everything half-way round the world, including ourselves? We need to cherish our friends and family and stop searching for something else and more. The wisdom of life is to be learned and passed down, so we must frequently stop and contemplate what is right in front of us rather than chasing the ‘next thing’. As an industry, we need to stop making lots of noise with no meaning and truly concentrate on the things that will make a difference to each and every one of us. Amidst the chaos, we have an opportunity to rethink our businesses, our motives, our values and what we can all do as a global community to make the world a better place for future generations. 31

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Image: Julian Okines

Business Spas go virtual

This page and opposite: Euphoria Spa in Greece; Thailandâ&#x20AC;&#x2122;s Chiva-Som; Seaham Hall in the UK; and Six Senses Duoro Valley, Portugal

HEALING AT HOME

The rise of virtual spa The spa and wellness industry responded to the Covid-19 pandemic with positivity and practical solutions. Pivoting business online, many introduced virtual spa retreats designed specifically for people in lockdown. European Spa reports

REPORT BY MARK SMITH

aintaining a continuous, close connection with guests is an important part of any successful wellness business. As spas around the world closed their doors in response to the Covid-19 pandemic, operators were faced with a challenge â&#x20AC;&#x201C; how to maintain this connection in a heart-felt, honest way that was authentic and true to the core values of their business. Given that spas are so experiential, relying on people, place and purpose to deliver on their wellness objectives, many turned to social media to maintain a connection, refocusing their offering accordingly. 34

Webinars, Zoom conferences, one-to-one virtual consultations and Facebook and Instagram Live sessions took place, along with serialised You Tube programming. Expert-led classes, group discussions and instructional seminars addressed the mental health and wellness of people working from home, focusing on posture, a positive outlook, and boosting immunity. Meditation, yoga and fitness classes were core to the offerings with health, nutrition, energy work and Ayurvedic consultations forming part of an inventive response from the industry. Inspirational and engaging, these virtual spa sessions proved to be very popular. www.europeanspamagazine.com

Business Spas go virtual

Leaders in action

From individual consultations to weekly retreats, the pandemic prompted the world’s leading spas to find new opportunities to connect with guests at home. Some were offered exclusively to customers while larger international spa groups made their portfolio of programmes available free of charge to all participants. Ananda-in-the-Himalayas launched complimentary online Ayurvedic consultations to help people focus on health and systemic wellbeing. Meanwhile, Spanish medical wellness and preventative health pioneer SHA Wellness Clinic developed an exclusive guide to www.europeanspamagazine.com

help those self-isolating, including exercise tips and nutritional advice. Joining the virtual spa revolution, Healing Hotels of the World created its Signature Retreat, promising ‘a profound awakening into your whole being’ with meditation, movement and self-healing. In the UK, Bamford’s virtual wellness retreat was designed to help target four key aspects of wellbeing – strength, energy, nourishment and peace – with a series of bespoke sessions. European Spa looks in detail at how four other leading spa operators translated their offering into the digital space. 35

Business Spas go virtual

Serenity Spa at Seaham Hall, UK

Creating a virtual community Providing a combination of shared experiences and innovative programming online

eaham Hall is a luxury, 21-suite hotel set in a former Georgian manor house on Durham’s Heritage coastline. During the lockdown, the Serenity Spa team at the award-winning property created a series of free virtual wellbeing sessions designed to help guests recreate the Seaham Hall experience at home. “Adaptation is key for any brand to succeed and stepping into a digital space – and owning it – is a huge part of keeping the Seaham brand alive,” explains Serenity Spa manager Amanda Hardy. “We understand the need to stay connected and we have achieved this by creating an interactive online wellness plan across our social platforms.” In collaboration with its key partners, including Temple Spa, ishga and Technogym, along with a team of local experts, Seaham Hall launched its first virtual 36

programmes on Facebook, Instagram and YouTube with a selection of live and pre-recorded sessions. These included live sessions with resident hypnotherapist Silvia Mather; front room fitness classes; guided walking routes trackable via Technogym’s Mywellness platform; yoga and Pilates; cookery demonstrations with head chef Damian Broom; and ‘how to’ guides for creating the ultimate at-home spa experiences.

“The virtual steps we have taken will remain a huge part of our brand. We have embraced technology and it is our aim to help improve and grow this as a touch point for the spa in the future.” Amanda Hardy Spa manager, Serenity Spa at Seaham Hall

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Business Spas go virtual Seaham Hall, located on Durham’s Heritage coastline, has created a sense of community among its guests by providing at-home experiences and uniting people under the #seahamstories thread on social media

“The power of video content, home wellness and mental health was a huge focus for us before the pandemic, and we have simply adapted the way in which we deliver this to our audience in the comfort of their homes,” says Hardy.

Seaham stories

Seaham Hall embraced a sense of community with the #seahamstories campaign on social media, whereby guests shared their at-home experiences using the hashtag. Hardy says this was a particularly effective engagement, saying: “Our #seahamstories campaign has been a huge success, allowing guests to feel a sense of inclusion in this new landscape we are all living in.” Learning to master the digital realm has been a long-term goal for the spa team and Hardy says the lessons learned from recent experiences will continue post-lockdown. “I can absolutely say that the virtual steps we have taken will remain a huge part of our brand,” she emphasises. “We have embraced technology and it is our aim to help improve and grow this as a touch point for the spa in the future.” www.seaham-hall.co.uk

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Business Spas go virtual

Euphoria Retreat, Greece

An online transformation A refocused offer to provide holistic healing and connection in a virtual world

uphoria Retreat, a holistic wellbeing destination spa near the ancient town of Sparta in the Peloponnese, offers transformational wellness journeys that combine elements of traditional Greek and Chinese medicine. Shifting its business to a digital model during lockdown, the team adapted its signature retreat ‘Emotional and Physical Transformation’ to offer an online healing experience over five consecutive weeks. “We chose to offer something that was not a random choice, but came from a well-defined structure, based on our Euphoria Methodos and our signature retreat,” says the destination’s founder, Marina Efraimoglou. The immersive retreat, co-hosted by Euphoria’s spiritual mentor, Mary Vandorou along with Efraimoglou, was designed to explore the five elements of water, wood, fire, earth and metal. Two weekly webinars have been combined with daily yoga sessions, 38

meditation classes, discussions, energy work, Qigong, theta healing and healthy eating advice. The programme aimed to detox the organs, balance energy and increase vitality and the immune system through understanding of the body and the emotions. “We wanted to deepen their understanding of the five elements and start transforming the lower frequencies into middle ones, opening people up to receive the spiritual power of each element,” says Efraimoglou.

“We have witnessed how a well-structured virtual retreat can have a transformative effect on people. We are seriously thinking of offering it as a separate product on an ongoing basis. ” Marina Efraimoglou Founder, Euphoria Retreat

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Business Spas go virtual

Image: Julian Okines

Euphoria Retreat has translated its ethos into an at-home experience that is said to have had a transformative effect on those taking part

A new element

Image: Julian Okines

The two weekly webinars were supplemented by practical and instructional sessions on Instagram and Facebook, which helped to provide support and inspiration. The main sections of the retreat, including webinars, were open to all, however, only previous guests of Euphoria were able to directly connect with Marina Efraimoglou and Mary Vandorou during the intimate question-and-answer sessions. Distinct and authentic, the retreat was designed to bring the concept of Euphoria Retreat into people’s homes. “We infused our unique take on the five elements, which combines Taoist inspired practices with the language of archetypes derived from Ancient Greek philosophy and mythology, which makes the journey more tangible and fun,” says Efraimoglou. So effective was the online approach that it may well become a permanent part of Euphoria’s offering. “We not only believe, but we have witnessed how a well-structured virtual retreat can have a transformative effect on people,” says Efraimoglou. “We are seriously thinking of offering it as a separate product on an ongoing basis. Potentially also combining physical and virtual aspects.” www.euphoriaretreat.com www.europeanspamagazine.com

Business Spas go virtual

Chiva-Som, Thailand

Pioneering a new method

Providing personalised, evidence-based wellness in a digital setting

forerunner in transformative evidenced-based wellness for over 25 years, Chiva-Som in Hua Hin, Thailand, recently launched Chiva-Som Online Wellness Services to provide support and encourage people in maintaining their wellness goals during the Covid-19 crisis. “As travel restrictions and other measures became the new normal, we launched a number of online services, including wellness cuisine delivery, to help clients maintain their wellness lifestyle at home,” explains the brand’s chairman and CEO, Krip Rojanastien. The complimentary, highly personalised services included a video health and wellness consultation as well as a separate, one-to-one consultation with a naturopath, or a physiotherapy or exercise session with a practitioner, depending on the guest’s individual needs. Chiva-Som has also shared a collection of on-demand,

inspirational wellness content and hands-on tools across the resort’s digital channels – Facebook, Instagram, YouTube and its blog – to help everyone adapt to living a full life from home. These include healthy recipes and holistic wellbeing advice as well as virtual exercise programmes and self-training tutorials. Krip Rojanastien explains that while the virtual consultations gained most traction, they presented

“Wellness tourism will grow even faster than before, especially with the realisation that well-being and a robust immune system are key to combatting any future viral infection or pandemic.” Krip Rojanastien Chairman and CEO, Chiva-Som

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Business Spas go virtual

The pandemic has placed a focus on new opportunities for spas and Chiva-Som founder Krip Rojanastien believes wellness tourism will be the most sustainable option for the future

some challenges. “Switching from direct to electronic communication, and yet retaining warmth and intimacy, poses an obstacle,” he admits. “But we are committed to delivering personalised solutions on the platform of cutting-edge technologies. We will retain the brand’s uniqueness way beyond the ‘new normal’.”

Tech and touch

The pandemic presented new opportunities for spas and has fast-tracked many projects that were already in development, and Rojanastien believes a highly www.europeanspamagazine.com

personalised online presence will be in greater demand in future. “The digital platform of services will be an inevitable option going forward, although direct human interaction will always be sought after,” he says. “Hence, those in the wellness industry that can achieve excellence on both fronts will be the most successful.” During lockdown, health has been at the forefront of people’s minds and this may yet prove to be a boost for the industry. “Wellness tourism will grow even faster than before,” Rojanastien believes. “Especially with the realisation that wellbeing and a robust immune system are key to combatting any future viral infection or pandemic. In other words, wellness will be the most sustainable form of tourism going forward.” www.chivasom.com 41

Business Spas go virtual

Six Senses Hotels, Resorts, Spas

In-house expertise at home Cultivating resilience through a toolbox of wellness excellence

ix Senses is a global wellness brand that manages 19 hotels and resorts, and 14 spas in 21 countries. In response to the Covid-19 crisis, Six Senses swiftly translated its unique in-resort wellness experiences into the digital space with the launch of At Home with Six Senses. The concept connects in-house wellness experts with guests – and anyone interested in health and wellbeing – to support resilience, physical fitness and mental wellbeing. “We created a toolbox of free content that guests would usually experience at our resorts and spas,” says vice-present of wellness Mark Sands. “Because people can’t come and see us, our in-house experts and our wellness board are reaching out to them with messaging organised around six pillars: mindfulness, eat, sleep, move, live naturally and connect.” Videos, tutorials and articles were shared via the Six Senses corporate and resort social media channels, 42

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Business Spas go virtual “At Home with Six Senses has enabled us to reach our past, present and future guests in a different way.” Mark Sands Vice-president of wellness, Six Senses

Six Senses has tapped into its global wealth of in-house wellness expertise to provide support based around the six pillars of mindfulness, nutrition, sleep, movement, natural living and human connection

newsletters and website. Wellness content is also broadcast every day on Facebook and Instagram by experts from around the world.

High-tech lessons

Between its launch on March 18 and the end of April, the digital reach of Six Senses at Home was over three million people with over half a million engagements reported. The technological evolution has proved to be a steep learning curve for the Six Senses team and Sands says many valuable lessons have been learned along the way. “We have learnt to always have a backup like Zoom, ReStream or Be Live,” he explains. “There are so many tools available, we have tested many and always have two to hand.” Pivoting its businesses online during the crisis has been a valuable tool for connecting with Six Senses’ guests in a new and authentic way, and is set to form a part of the brand’s future strategy. “At Home with Six Senses will live on past lockdown when the world can travel again,” states Sands. “This campaign has enabled us, as a global workforce, to reach our past, present and future guests in a different way. We will be able to continue the guest journey beyond the resort walls and reach people directly, in a way we haven’t before.” www.sixsenses.com www.europeanspamagazine.com

Wellness Leadership Niamh O’Connell, Rosewood Hotels & Resorts

Preparing for the new normal Niamh O’Connell, group vice president of wellness and brand experience for Rosewood Hotels & Resorts, reveals how a positive focus helped preparations to reopen Asaya Hong Kong in May INTERVIEW BY SARAH CAMILLERI

s the world locked down in response to the coronavirus pandemic, many battened down the hatches to wait for the storm to pass. Others, like Niamh O’Connell, Rosewood Hotels & Resorts’ group vice-president of wellness and brand experience, decided to face the challenge head-on. Applying 26 years of hospitality wisdom and leadership, O’Connell viewed the unfolding crisis as a “once in a lifetime opportunity to press the reset button” and brought together her dedicated wellness team to supercharge Rosewood’s newly launched Asaya wellness concept. Rosewood Hotels & Resorts currently manages an ultra-luxurious portfolio of 28 properties in 15 countries, with 19 further new hotels under development. Its ground-breaking wellness concept, 44

Asaya, debuted in October 2019 with the opening of Asaya Hong Kong at the Rosewood Hong Kong. Set over two floors and offering 3,716sqm of dedicated indoor-outdoor space, this urban haven offers a wealth of curated wellness experiences delivered by expert practitioners to residents, day guests and an exclusive city membership. Named after the Sanskrit for ‘setting an intention’ or ‘hope’, O’Connell says Asaya goes beyond the typical luxury spa offering to provide expertise and support for personal transformation, delivering a wealth of “personalised solutions for optimal urban living.” In this exclusive interview, Niamh O’Connell shares the remarkable work undertaken by Rosewood Hotels & Resorts to welcome guests back with clarity, confidence and safety. www.europeanspamagazine.com

Wellness Leadership Niamh O’Connell, Rosewood Hotels & Resorts

How have you used your time during lockdown to reset your business? We were determined to re-strategise – to unpack our business and its identity, which had been so successful previously – acknowledging that, when we did reopen, it would not be ‘business as usual.’ The last four months have demonstrated that Rosewood has so much ‘bench-strength’ in the field. Our wellness and spa directors rallied into teams to strategise on social media, retail, business metrics, marketing, branding, partnership and training www.europeanspamagazine.com

initiatives. It was truly a worldwide team effort, led by Charlotte Chen, our global wellness manager, who is based in our head office in Hong Kong. Collectively, the teams have established the building blocks to reopen with confidence, enthusiasm and clear direction. As we have a global footprint, we have been able to trial some of the strategies to identify what works and where we can improve.

“What is key is to stay positive and focus on motivating our teams. It is up to us to provide them with a roadmap for reopening. It’s the only time we will have a global reset.” Niamh O’Connell Group vice-president, Rosewood Hotels & Resorts

Wellness Leadership Niamh O’Connell, Rosewood Hotels & Resorts

What are the biggest changes spa and hospitality leaders will need to embrace?

An agile, flexible and transparent approach is key. You will need the agility to constantly adjust and tweak your businesses as the environment continues to shift. What we see working today for reopening markets may not be the correct approach in four or six months’ time. A clear and engaging line of communication with your teams is also essential, so that everyone is collectively moving towards the same goals with the understanding that change will be constant until we can establish some patterns over the next 12-18 months. It is crucial to stay positive and focus on motivating your team. It is up to us to provide them with a roadmap for reopening. It’s possibly the only time we will have a global reset.

How have you worked to maintain guest engagement during lockdown?

Many of our locations, both resort and urban, have guests who have very strong emotional ties to the hotels and our teams. We have guests who have been celebrating wedding anniversaries and birthdays at our 46

Above: Asaya Hong Kong has reopened to provide post-lockdown sanctuary for guests

properties for years, and over the last five months they have missed their visits. As nobody could travel, we did the next best thing and took our experts into our guests’ homes via social media through our #JourneyinPlace campaign. The engagement levels have been incredible. Mondays have been dedicated to providing services aimed at families and children. ‘Wellness Wednesdays’ have highlighted some of our team members, such as Daniel Seymour, our clinical aromatherapist in Mayakoba, who demonstrated how to blend essential oils to enhance a peaceful night’s sleep. Our expressive arts practitioner at Asaya Hong Kong shared some mindfulness tips, and our fitness trainer, Ryan Wang, at Asaya Active in Guangzhou, presented a dynamic body workout. On Thursdays, we placed a spotlight on our food and beverage team with live-streamed cooking classes explaining some of our much-loved dishes and cocktails. We have also collaborated with our brand partners, www.europeanspamagazine.com

Wellness Leadership Niamh O’Connell, Rosewood Hotels & Resorts

Outdoor havens of peace and bespoke wellness classes are part of the Asaya offering

such as Votary and EviDenS de Beauté, which have even hosted self-care workshops on social media to enable our guests to maintain their wellness routines.

Congratulations on reopening Asaya Hong Kong in May. How did that go?

We were eagerly anticipating the reopening of Asaya Hong Kong. Our director of wellness, Erin MacNeil, has led the team with confidence and was a key contributor to our reactivation strategies. Following the local government’s guidelines, we had two weeks to prepare for the reopening and this demonstrated why it is important to remain agile and be well prepared. Recognising that our business would be 80% supported by the local market, we had some key target marketing initiatives prepared in order to encourage guests to pre-book and/or pay for appointments when we reopened. The first couple of days were predominately bookings from regular guests who were eager to resume their wellness routines: from body mechanics, corrective massage and aesthetics to personal training. www.europeanspamagazine.com

“There has been some industry chatter that guests would hesitate to return to an intimate setting of a spa however our experience is that guests were craving to connect, experience the touch therapies and to communicate how they felt about the current situation.” Niamh O’Connell Group vice-president, Rosewood Hotels & Resorts

There has been some industry chatter that people would hesitate to return to an intimate setting such as a spa. However, our experience is that guests were craving connection – to experience touch therapies and communicate how they felt about the current situation. People have been sharing how they have been prioritising their lives and the practitioners at Asaya are trained to recognise when to listen as well as how to facilitate a conversation. The confidence of the Asaya team has resulted in reservations growing daily and we will soon be revisiting our reduced schedule in order to extend the operating days and hours. 47

Wellness Leadership Niamh O’Connell, Rosewood Hotels & Resorts

Top 5 takeaways for reopening 1. Remain agile, flexible and transparent Spa leaders need to demonstrate mental agility to constantly adjust and tweak the business model as the environment continues to shift. 2. Create a reactivation plan Your spa operations team needs to have the necessary guidance and tools. Analyse your business to identify where there are opportunities to reopen. 3. Walk your guest journey Consider the essentials versus the nice-to-have touchpoints. Address your team’s concerns and really listen – this is critical as they are the ones on the ground daily with the guests. 4. Start slowly Reduce operating hours until business grows. Review your staffing, cross-train where possible to maximise the utilisation, and ask yourself what you may be able to expand going forward. 5. Think ‘digital engagement’ and build trust Online sales can present new revenue opportuntities. Be mindful of any shift in spend to lifestyle merchandise purchases, such as active wear, wellness tools and self-care ready-made kits, as well as gift cards.

Above: The guest flow at Asaya Hong Kong has been recalibrated post-Covid-19

How have you recalibrated and adapted the guest journey post-Covid-19?

We studied guest flow in great detail and walked the spaces. Erin and I wanted to identify the high-touch points, the ‘nice-to-haves’ and the essentials, so we conducted a High Touch Audit to determine what needed to be changed. The outcome was that pretty much everything had to be altered. We wanted to ensure we maintained a luxurious experience while assuring people of our elevated hygiene practices. When guests arrive they are welcomed and invited to wash their hands and apply hand sanitiser. Once they are seated, they can see that the arrival area and the set-up has changed considerably to accommodate the sanitation equipment, gloves, masks, automated hand sanitiser, etc. Even the presentation of the wellness consultation has changed – it’s no longer offered in a folder so as to avoid another contact surface for our guests. Our welcoming amenities are focused on immunity-boosting elixirs that are individually served and accompanied by an Oshibori towel dipped in essential oils with antiseptic properties. www.europeanspamagazine.com

Wellness Leadership Niamh Oâ&#x20AC;&#x2122;Connell, Rosewood Hotels & Resorts

What new processes have you introduced to improve the safety of the guest experience?

All doors throughout the spa are labelled to notify guests of the frequency of sanitisation. Disposable shoe covers are available at all entry and exit points for guests to cover their footwear. In the locker rooms all dry amenities are individually wrapped and guest numbers are controlled to ensure social distancing is implemented. There are hand sanitiser stations located in the changing rooms and in all high-traffic areas. Importantly, the footwear of associates and guests is kept at the vestibule of each treatment suite in order to avoid outdoor shoes in there. Guest robes are also individually wrapped to reduce handling. In relaxation lounges, our beverage stations now offer individual rather than pre-made drinks in jugs or tea pots. Refreshments are also individually wrapped and fruits must be tough-skinned varieties, such as bananas and oranges. Testers in the retail area are only offered if there is a pump action, so there are no more jars with spatulas to dip in them. At the point of departure, all retail items are packed Below: The Rosewood team have acted swiftly to review Asayaâ&#x20AC;&#x2122;s procedures and treatment offering, with retail areas having undergone changes before reopening to ensure guest safety and hygiene

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and the wellness concierge wear gloves if they have to take a credit card as opposed to using touch payment.

Hygiene is clearly of the utmost importance. How else are you addressing this?

Hygiene has always been paramount for us but we have taken extra precautions thoughout our properties. Our spa teams have face masks, disposable gloves, shoe covers, aprons and protective eye goggles. The levels of PPE are dependant on each role, however, we do not wear gloves for massage services or facial services. All our therapists will receive Covid-19 hygiene training when they return to their properties and each of their journeys has been adjusted with the addition of everything from temperature checks to social distancing. Our guest journeys have also been revisited extensively and every touchpoint now has an associated elevated hygiene practice. For example, after a guest completes the wellness consultation form, each pen is removed and sanitised.

Can you share any other operational changes that have been made? Flow charts and Standard Operating Procedures have been updated to reflect the elevated hygiene practices, and since we reopened Asaya Hong Kong in mid-May, guests have been exceptionally grateful that their

Wellness Leadership Niamh Oâ&#x20AC;&#x2122;Connell, Rosewood Hotels & Resorts

This page: The local market is expected to provide 80% of the spaâ&#x20AC;&#x2122;s business following the reopening of Asaya Hong Kong, as borders remain closed around the world

experience is still luxurious while obvious attention is being paid to hygiene protocols. From an operations perspective, we have extended treatment suite turnover time to one hour. This allows the housekeeping team to deep-clean the entire suite, including the floor and personal hydrotherapy areas. Naturally, this has an impact on room utilisation. In the fitness centre we have worked with Technogym and use its MyWellness App to manage what machines are available each day. The app also allows our members to book machines in advance to avoid disappointment. The accessories and tools used by each guest during a workout are sanitised in the fitness centre and deep cleaning takes place each night. At Asaya Hong Kong, we have not reduced the menu as the facility only opened at the end of October 2019, so we do not have sufficient data from three months of operation to determine the trends just yet. But body work and massage are leading, very closely followed by specialised skincare, such as laser and IPL. We have not opened the hydrotherapy areas of the wellness and spa facilities and intend to keep these facilities closed until such time that social distancing rules have been relaxed.

How have you met the challenges of social distancing elsewhere in the spa?

Being transparent and sharing your new practices with guests will greatly benefit your operation and encourage social distancing, which has been respected throughout our spa and wellness areas. This is managed by controlled reservation times and facility utilisation. We are fortunate to have fully equipped treatment suites, so some guests can go directly to their destination, which allows us to manage the number of people in changing rooms. We also have various relaxation areas that guests can enjoy before and after services. Clear pre-arrival communication advises guests of our elevated hygiene practices. Also, our wellness concierge speaks with them prior to arrival to explain the new procedures. So far, the response has been positive; there is a sense of gratitude that we have created a safe environment with enhanced hygiene where people can escape the uncertainty that Covid-19 has created. The assured and caring approach of our associates instils confidence and reinforces to guests that they have made the right decision to resume their wellness routines. 50

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Wellness Leadership Niamh O’Connell, Rosewood Hotels & Resorts

Spa guests are predicted to take a new approach to their personal wellbeing as a result of the pandemic

Tell us more about how you prepared your team for the reopening

Our associates are our biggest asset and I am extremely fortunate to be surrounded by a team of wellness professionals who have embraced that concept to help carry us forward. Each team has identified how it will modify its operation, reactivate the business and contribute to its hotel’s reopening. As in any crisis, it is a leader’s responsibility to provide clear guidance, listen with sensitivity and maintain frequent and transparent communication. In turn, that establishes a high level of trust and leads to the creation of a team that is confident and feels empowered to execute the necessary changes. We are also in constant communication with our operations teams, ensuring our associates’ wellbeing and discussing activation strategies for reopenings. Detailed operational guidelines have been created and shared with each department so everybody knows exactly what is expected of them. If you consider a pre-opening critical path, you can take a similar approach to ensure the essentials are in place to welcome your returning guests to a safe and familiar environment.

What new opportunities do you foresee arising in the future?

It is very evident that over the last four months people have developed a greater sense of their individual wellbeing. We have all have had an opportunity to reprioritise and ‘self-check’ what is meaningful, and who and what adds value to our lives. This self-actualisation is the first step for people on their own journey to an improved lifestyle. During the lockdown we have seen our guests engage with us for lifestyle tips and respond positively to workshops or classes we host via social media. Online sales have demonstrated a sharp growth in lifestyle merchandise purchases, from active wear, wellness tools and self-care kits to a strong growth in gift card sales. With travel restrictions still in place, the short-term solution for operators is ‘staycations’. As part of our Reactivation Plan, we have created several staycation packages with wellness components and some with a very strong family theme. Also we have a specific Reset Staycation that is purely focused on the individual’s holistic wellbeing – both mental and physical. www.rosewoodhotels.com

Please note: All photographs showcasing Asaya were taken before the Covid-19 lockdown

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LET’S FOCUS ON THE “WE” IN WELLBEING.

Courtesy of Faena Hotel, Miami Beach. Photographer Nik Koenig, USA

Europabad Karlsruhe, Germany

From the start of planning all the way to the finishing touches, weâ&#x20AC;&#x2122;re your partner of choice when it comes to bringing health-promoting sauna and spa solutions to life. Whatever your wishes are and whatever the spa trend is, together we can make it happen. After all, one thing is for sure: guests will be looking for a healthy lifestyle, more than ever before. And where better to find it than in the unique spa experience you offer? Chalet Anna Maria, Photographer Alex Kaiser, Austria

Kokon Corporate Campus, Liechtenstein

Be inspired, discover your spa vision of the future at www.klafs.com

News Focus PositivelyWell, Global Wellness Institute and Global Wellness Summit

Resetting the world with wellness A

Susie Ellis and Nancy Davis discuss a new initiative from the GWS and GWI that aims to bring wellness to the world and a new vision for the future

s the coronavirus pandemic began to spread, the Global Wellness Summit (GWS) and Global Wellness Institute (GWI) moved swiftly to respond, inform and empower the global spa and wellness industry. Taking place annually since 2007, the GWS is an invitation-only event that brings together top-tier decision-makers from around the world to exchange ideas and strategise for the future. Meanwhile, the not-for-profit GWI aims to further advance the benefits of preventative health and wellness through research, programmes and initiatives in both the public and private sectors. Staying true to the GWS’s founding pledge of 54

‘Joining together, shaping the future’ the two groups initially responded to the coronavirus shutdown by launching PositivelyWell – an initiative to help shift the global industry conversation from fear and anxiety to positivity, resilience and optimism. Since then, in the spirit of shared purpose, both the GWS and the GWI have broadcast a wealth of wellness expertise across multiple channels, from a virtual Wellness Master Class series to podcasts and in-depth white papers. We invited Susie Ellis, co-founder, chair and CEO of the GWS, and Nancy Davis, chief creative officer and executive director of the GWI to address European Spa’s readers directly... www.europeanspamagazine.com

News Focus PositivelyWell, Global Wellness Institute and Global Wellness Summit

s, Dear colleagues and friend We hope this letter finds you and your families safe and well. These are unprecedented times, as the world has experienced a pandemic unlike any other in modern history. While many business sectors have experienced a contraction, there are some industries that now have the chance to explore new windows of opportunity. The wellness world is one of those. Nancy Davis We feel this is the moment for our industry to make its largest impact yet on the world stage, and we invite you to participate. We are calling this new movement ‘Resetting the World with Wellness’. People are turning to our industry for the information and evidence we have always trumpeted on topics such as healthy eating, exercise, stress reduction and building a strong immune system. The importance of meditation and breathwork; nature and the environment; the significance of faith and spirituality; and the overarching and urgent need for mental health have all become priorities for people around the world. ‘Resetting the World with Wellness’ is a vision for the future. It is the title of a series of white papers the Global Wellness Institute is producing, and it will set the tone and agenda for the 2020 Global Wellness Summit. We are writing this not as the GWI or the GWS, but as a unified community with a single voice. We are seeing a change – a shift towards a hopeful re-imagining of the world – and we are inviting you to join us. To further this vision, we are making more content from the GWI and GWS available online. We have added a new section to the GWI website called PositivelyWell, where we offer resources that we hope will help people Susie Ellis shift from fear and anxiety to resilience and optimism. The GWI is also hosting Zoom collaborations, producing wellness Q&As with industry leaders, aggregating important Covid-19 health resources, and sharing guidelines and standards for wellness businesses as they begin to reopen. The GWS is further convening dynamic virtual events, including Wellness Master Classes and Zoom gatherings. It is also sharing videos and podcasts that are all available for you to use as you spread the word about ‘Resetting the World with Wellness’. Please check our websites and become part of the mission to lead and unite our industry, and share with the world the science and evidence that underscores the importance of wellness, prevention and resilience. This is the time to work together, strengthening our community. The best may yet be ahead. Be safe, be well, and be part of ‘Resetting the World with Wellness’.

With gratitude and hope, Nancy and Susie

www.globalwellnesssummit.com | www.globalwellnessinstitute.org

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GWS & GWI resources To view all the content available from GWI and GWS, visit: https://www.globalwellnesssummit.com/press/ global-wellness-content-resources VIDEOS WELLNESS MASTER CLASSES Learning from resilient brands, with Cathy Chon https://www.globalwellnesssummit.com/wellnessmaster-class/catherine-chon-resilient-brands/ From self-quarantine to self-immunisation, with Kenneth R. Pelletier, MD www.globalwellnesssummit.com/wellness-masterclass/kenneth-pelletier-self-immunization/ Coronavirus: From prevention to recovery – what you need to know, with Dr. Richard Carmona https://www.globalwellnesssummit.com/wellnessmaster-class/richard-carmona-coronaviruspreventation-recovery/ Spas and wellness in the time of global crisis, with Sue Harmsworth, MBE www.globalwellnesssummit.com/wellness-masterclass/spa-wellness-sue-harmsworth PODCASTS How businesses can empower people to be healthier, with Tom Jones www.globalwellnesssummit.com/summit-podcastseries/businesses-empower-people-healthier Wellness innovation & GWS 2020, with Amir Alroy https://www.globalwellnesssummit.com/summitpodcast-series/wellness-innovation-israel/ Creating a happy, healthy and wealthy future, with Dr. Modi https://www.globalwellnesssummit.com/summitpodcast-series/healthy-wealthy-future/ WHITE PAPERS Resetting the world with wellness https://globalwellnessinstitute.org/industry-research/ resetting-the-world-with-wellness A new vision for a post-Covid-19 future https://yw217.infusionsoft.com/app/form/resettingnew-vision Healthy built environments for healthy people https://yw217.infusionsoft.com/app/form/resettinghealthy-built-environments Work, health and dignity https://yw217.infusionsoft.com/app/form/resettingwork-health-dignity Staying active https://yw217.infusionsoft.com/app/form/resettingstaying-active Mental resilience in a time of stress and trauma https://yw217.infusionsoft.com/app/form/resettingmental-resilience

BEAUTY

SKINCARE

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TANNING

NAILCARE

THALASSOTHERAPY

EDITED BY MARK SMITH

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Editor’s choice

Inspired by ancient wisdom ESPA’s Modern Alchemy is a collection of sensorial skincare inspired by sacred rituals and ancient healing modalities Taking inspiration from the harmonising, healing rituals of ancient Ayurveda, Traditional Chinese Medicine and shamanism, the newly launched Modern Alchemy collection from ESPA combines transformative textures with self-care protocols to rejuvenate the skin, body and mind. “The consumer has been looking for ways to have a greater sense of connection and Danny Golby compassion – toward themselves, others and the natural world,” explains ESPA’s general manager, Danny Golby. “We have responded by creating Modern Alchemy as a cue to carve out small sanctuaries in your day that nourish and sustain the spirit. Each product in the collection is a tool for nurturing the body, easing the mind and surrendering to the present moment.” A mix of natural ingredients combines with modern skincare technology in unique balm-to-oil and milk-to-oil textures, coupled with bespoke massage rituals to encourage the skin, body and mind to achieve a state of holistic balance. Each product, fragranced with an aromatic blend of ylang ylang, sandalwood and vetiver, helps to create a restorative ritual that nurtures skin and offers a moment of peace and tranquillity every day. Blending essential oils and potent plant ingredients, the Modern Alchemy collection contains adaptogenic roots and herbs, which ground the body and enhance equilibrium, as well as mushroom extract to provide a sense of harmony and awareness. The Modern Alchemy collection includes: Cleansing Milk, Purifying Polish, Anointing Bath & Body Oil, Nourishing Balm, Hydrating Lotion and Grounding Crystals. “Modern Alchemy is a deeply sensorial collection of restorative rituals that realign the delicate balance between mind, body and soul… a luxury to cherish in today’s world,” Golby concludes. www.espaskincare.com

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Menu New products & treatments

The sheer power of vitamins Natura Bissé has extended its C+C Vitamin Line with a firming fluid with colour and an all-in-one micellar water, said to be the perfect combination for radiant summer skin. Designed to tackle dull, lacklustre appearance and protect against the ageing effects of the sun and pollution, the vitamin C-rich products contain antioxidants to leave the skin radiant and luminous. C+C Vitamin Sheer Fluid SPF 25 is a light-textured formula that firms and protects against the sun’s rays. Stabilised ascorbic acid and an antioxidant complex of lime and bitter orange extracts intensely hydrate the skin and provide powerful free-radical protection. C+C Vitamin Micellar Cleansing Water hydrates, firms, protects and provides a touch of colour, cleansing and removing makeup in just one step. www.naturabisse.com

She’s in fashion Elemis has launched a series of luxurious face and body essentials sets that are gathered together in exclusive bags by British designer Olivia Rubin. A former student of Central St Martin’s College in London, Rubin worked with some of the best names in fashion, including Alexander McQueen and Dior, before launching her own brand. Renowned for her use of rainbows and multicoloured sequins, she has added her trademark to these spa skincare collections from Elemis. The full-size packages for men and women boast hero Elemis products, and a ‘special offer’ retail promotion set with travel-sized products completes the fashion-ready series. www.elemis.com

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Brand spotlight

Turning the tide of wellness for brain and body Dutch brand The Tides Wellness, developed by Annemarie Wortman and Kimmo Jacobs, aims to support the wellness devotee and modern traveller with nourishing self-care rituals. Wortman and Jacobs bring over 25 years of expertise in the international Annemarie Wortman and spa, wellness and hospitality arena to Kimmo Jacobs present an eclectic choice of natural and organic wellness treatments and home self-care products. The brand’s BrainBody Wellness concept is an integrative holistic method to synchronise the body and brain through targeted sequences drawing on techniques including massage, mobilisation and traction, cupping, Gua Sha, breathing, stretching, yoga, meditation and mindful exercise. Ethical and sustainable, the line includes the healing and health benefits of magnesium. www.thetideswellness.com

Hyper-hydration for tanning Adding to its popular, environmentally friendly suncare line, Caudalie has launched Tan Prolonging After-Sun Lotion. Deeply moisturising and soothing, it features a blend of natural and organic ingredients that protect the skin and are kind to nature. Organic coconut oil is nourishing and hydrating while aloe vera cools, soothes and heals. The lotion boasts Caudalie’s organic grape water, which helps tackle free radicals due to its high level of antioxidants. Natural pea extract helps to prolong the tan for radiant, healthy looking skin, and is also said to offer an anti-ageing and photoprotective effect. The non-sticky texture is delicately scented with notes of monoï, white flowers and coconut milk, reminiscent of Caudalie’s suncare line. www.caudalie.com

Seaside chic for the summer’s hottest mani-pedi Inspired by this season’s chic coastal trends, CND’s summer 2020 collection features a stunning line-up of six eye-catching shades for fingers and toes. Available in both CND Vinylux Long Wear Polish and CND Shellac, the Nauti Nautical collection is a vibrant range of sassy, summery shades with names such as Catch of the Day, a bright peach; Hot or Knot, an energetic red; Kiss the Skipper, a vibrant pink; It’s Now Oar Never, a rich lilac; Get Nauti, a breezy lavender; and Down by the Bae, a cool coastal blue. Ideal for creating summer-ready manicures and pedicures, this collection offers long-lasting colour for endless days of sunshine. www.sweetsquared.com

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Menu Innovation Virtual consultations

FOREO launched 30-minute skincare sessions online

Virtual consultations thrive during lockdown

s spas closed their doors during the recent lockdown, innovative brands considered new ways to stay connected with their customers, with social media providing a natural channel of communication for many brands. Some, however, saw an opportunity to connect on a deeper, more personal level and introduced one-to-one skincare consultations with therapists and their customers. Leading the way were a number of renowned spa facialists, including Teresa Tarmey, Dr Barbara Sturm and Beata Aleksandrowicz. Aleksandrowicz, who also offers group face massage classes, believes there are a number of essential elements required to make online consultations a success. “The most important thing is to forget that there is a virtual barrier and treat it like a physical one-to-one appointment,” she says. “Prepare yourself mentally for the session, have good light and sound and a backup plan if the internet fails.” 60

As the lockdown continued, more brands developed virtual one-to-one skin consultation programmes. Caudalie introduced a complimentary 20-minute Online Skincare Consultation

“The most important thing is to forget that there is a virtual barrier and treat online consultations in just the same way as as physical one-to-one appointment.” Beata Aleksandrowicz

via Facebook. The French vinotherapy brand also provides its customers with personalised skincare advice and product recommendations. FOREO launched 30-minute virtual sessions with Chris Luckham, the brand’s UK and Ireland education specialist, to discuss skincare issues and concerns while teaching participants how to look after their skin (pictured above). Meanwhile, Clarins developed its Clarins & Me concept, a complimentary, virtual, 15-minute service enabling clients to discover seven bespoke do-it-yourself skin rituals over the phone. Your Virtual Aesthetician, from 111Skin, allows access to bespoke 20-minute skincare consultations from knowledgeable aestheticians , providing some reassuring at-home advice. www.foreo.com | www.caudalie.com | www.clarins.com | www.beata.website | www.111skin.com

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prosales.emea@foreo.com

Menu New products & treatments

Indonesian dreaming Taking inspiration from the rich, layered history of the East Indies, Sothys has developed its Indonésie Ancestrale concept. Adopting traditional Indonesian beauty rituals to bring about powerful wellbeing for the body and mind, the line is said to rebalance energies with a floral, spicy and woody blend of sandalwood and jasmine, providing an instant escape to the tropics. Three sensorial products for use at home include Aromatic Shower Oil, which creates a light foam, leaving the skin soft and delicately scented. Exfoliating Body Wax, featuring 100% natural exfoliants such as organic cane sugar granules and coconut husk flakes, leaves the skin soft, supple and delicately scented, while Aromatic Spray infuses hair and body with a sophisticated floral, spicy and woody aroma. www.sothys.com

Twisting by the pool Taking inspiration from some of the world’s most famous beach resorts, Mavala has launched its summer 2020 nail colour collection. Presenting a strong and vibrant palette, the multi-award winning Swiss nailcare brand’s summery shades work perfectly for pedicures and manicures. The collection includes: Santa Monica, a deep blue; Mombasa, a light blue; Phuket, turquoise green; Portofino, a sparkling rose; Goa, a rosy red; and Las Perlas, a fiery apricot. The 5ml mini colours have been designed to minimise evaporation and ensure minimal wastage. A perfect size for travel, the vegan-friendly formulation delivers microscopic air pockets to allow nails to breathe. www.mavala.co.uk

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Menu New products & treatments

Dreamy colourways Mii’s Dreamscape Palette is a silky powder palette that delivers beautifully light, sun-dappled colour with ease. Available in two colourways – Free Spirit and Temptress – the palettes combine four ultra-pigmented eyeshadows that can be worn individually or blended together. The set features a sun-kissed bronzer and a pearlescent highlighter. Presented in a delightful mirrored package, the colour combinations provide a multitude of makeup looks in one. Free Spirit suits cooler skin tones and includes a Lunar Highlighter as well as Fantasy, Breeze, Fairy Dust and Whimsical eyeshadows complemented by Sun-Sational Bronzer. Temptress suits warmer skin tones and includes a Solar Highlighter and Paradise, Euphoria, Warmth and Unleashed eyeshadows with Sun-Drenched Bronzer. www.miicosmetics.com

Crystal healing To help clients adjust to life in lockdown, Beauty Lab introduced its dual-ended Amethyst Crystal Facial Roller, which calms the user while revitalising the complexion, promoting circulation and reducing puffiness. Handcrafted from natural amethyst crystal, it is said that using the roller on the skin for five minutes can increase blood flow by up to 25%, helping to reduce excess fluid and puffiness. The massage roller can enhance an at-home face mask to aid absorption, minimise the appearance of fine lines and brighten skin. Gently apply pressure working from the centre of the face, rolling upwards, outwards and downwards across the cheeks, chin and forehead. www.gerrardinternational.com

Body reawakening: Decleor launches Aroma Blend

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Golden glow Cypriot wellbeing brand Kypwell has unveiled its Black Gold Carob Superfood Mask. Carob is known locally in Cyprus as ‘black gold’ and its regenerative properties are said to help heal skin and reduce the visible effects of ageing. Containing more calcium than milk, carob also offers magnesium, phosphorus, vitamins, iron, nitrate and other minerals that are deeply nourishing and stimulate collagen. The mask’s unique formula includes a combination of peptides, essential oils and extracts from 51 plant bioactives, including cypress and holy herb. Vegan and certified organic, it can be used on the face, neck and lips. www.kypwell.com

Menu New products & treatments

Beautiful bodies Thalgo has launched two new products to its bodycare range for summer. Nourishing Shower Oil is a rich, silky oil that cleanses and nourishes the skin while enveloping the body in the sweet scent of summer holidays. With notes of frangipani flower, coconut and amber, it is formulated with plant glycerine and water-soluble coconut oil. Producing a foaming, rich and non-greasy oil, the skin is left soft, cleansed, nourished and delicately scented. Shimmering Dry Oil nourishes and brightens the skin, adding an irresistible golden effect through scents similar to those in the shower oil. Antioxidant-rich Tetraselmis Suecica extract and sunflower oil are soothing and nourishing so skin is left soft, illuminated and fragrant. www.thalgo.co.uk

In perfect balance Dermalogicaâ&#x20AC;&#x2122;s Active Clay Cleanser cleans and boosts the skin with powerful prebiotics that nourish beneficial bacteria and bring its natural microbiome back into balance. Helping to regulate oil production while protecting the skinâ&#x20AC;&#x2122;s moisture barrier, the cleanser leaves the skin refined, revitalised and deeply purified. A dual-action formula contains kaolin clay to absorb excess oil, while activated binchotan charcoal powerfully adsorbs impurities to help balance skin. Botanical lipids and murumuru seed attract and remove excess oil from skin while helping to protect its natural lipid barrier and promote a healthy microbiome. A bioflavonoid-rich complex of citrus, aloe and broccoli extract helps purify pores while leaving skin smooth to the touch. www.dermalogica.co.uk

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Menu Innovation Natura Bissé Pure Air

Skin as healthy as Pure Air We find out about the latest exclusive spa treatment offering from leading luxury Spanish skincare brand Natura Bissé

ounded in Barcelona in 1979, Natura Bissé is a global leader in luxurious, technologically advanced skincare. The Spanish brand has a reputation for delivering formulations that promote healthy, youthful-looking skin using highly concentrated, natural ingredients. A pioneer of exceptional and innovative spa treatments, Natura Bissé’s latest concept, the Pure Air machine, combines highly effective treatment experiences with the benefits of pure air. The Pure Air concept, which uses 99.995% pure filtered air, was debuted as part of the brand’s Pure Air Bubble pop-up spa initiative and has now been exclusively launched as part of an enhanced spa treatment. The creation of a standalone Pure Air machine was a natural progression for the brand, according to Sali Flores, UK and Ireland managing director for Natura Bissé. “We pioneered the 99.995% pure filtered air in our Pure Air Bubble,” says Flores. “When we realised the great results and wellness benefits it brought our clients, we www.europeanspamagazine.com

decided to extend the offering to include it in our spa partners’ treatment rooms, which has proved very positive.”

A pure experience

Offering a ‘360º relaxation experience’, the Pure Air concept is said to leave skin glowing, smooth and healthy, and has proved to be especially popular in urban locations, where pollution can lead to an increase in allergies and reactions. Now available for spas to add to their own offer, the Pure Air machine has an exclusive filtration system, believed to be unique to the market. It includes ULPA filters that remove 99.995% of particles – up to the smallest ones of 0.1 micrometers. A gas filter also reduces gaseous pollutants to levels recommended by the World Health Organisation. Among its multiple benefits, pure air can help to stop skin pores getting blocked and can

The Pure Air machine enables spas to offer their guests enhanced skincare results

also seal in any treatments applied. It allows the dermis to relax and protect itself against pollution, while reducing stress and premature cellular ageing. Intended to transform spa treatment rooms into ‘unique spaces of pure relaxation and tranquility’, adding pure air from a Zonair 3d purifier to treatments enables spas to create a purifying, relaxing, tranquil experience. “In the wake of the coronavirus pandemic, we decided to support our spa partners with the exclusive option of the Natura Bissé Pure Air machine,” says Flores. “This will bring added benefits to our partner clients when they are welcomed back for treatments.” www.naturabisse.com www.zonair3d.com/en/aire-purocontra-el-coronavirus/

“Our roots are in the spa business and as we have grown, we have always strived to give our customers the best experience we can when they have a Natura Bissé treatment, be it in one of our own spas or those of our partners.” Sali Flores, UK & Ireland managing director, Natura Bissé 65

Menu New products & treatments

Golden eye Delivering a potent blend of brightening ingredients to stimulate the skin’s own radiance, 111SKIN’s Rose Gold Illuminating Eye Mask is designed to lift, illuminate and awaken the delicate skin around the eyes. The mask contains Natriance to infuse skin with amino acids, peptides and proteins for added glow. Rose extract reinforces water retention and hydration while colloidal gold provides an anti-inflammatory and anti-ageing effect. Pomegranate seed cell culture further reduces pigmentation, working to brighten the skin. www.111skin.com

Self-care spa rituals at home The Spa at Home Collection, created by ishga during the early stages of the Covid-19 pandemic, was designed as a tool to help connect with spa partners while offering self-care rituals for clients. “Like many businesses, we have had to adapt,”explains the Leon Trayling brand’s director, Leon Trayling. “One of the initiatives we have developed has been our Spa at Home Collection, which has been popular with direct consumers.” Trayling says the range also aims to help spa operators remain buoyant during the recent forced closures: “We are using the Collection as way of connecting our spa partners with their guests through their social media or newsletters,” he adds. “A spa-specific code is used to ensure each site receives a percentage of the sale.” www.ishga.com

In every issue, European Spa showcases the best new product and treatment launches. Contact Mark Smith on +44 (0) 7956 658261 or email mark.smith@spapublishing.com

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Back to Business Roger Sholanki, Book4Time

‘Creative use of technology can ease operations in a high-touch business’ Digital expert Roger Sholanki, founder of Book4Time, describes a tech-focused ‘new normal’

s we continue to navigate life during the Covid-19 pandemic, a key question that leaders in hospitality are asking right now is: ‘How will we prepare for our business reopening while ensuring consumers have confidence in our brand?’ While there is no single or simple answer, one thing the hospitality and wellness industry can be certain of is that we will have to embrace change more than we ever have. This is a time of extreme tests and challenges and we need to think outside the box, be more creative and prepare our businesses with the right tools and resources to define our ‘new normal’. We must embrace change in workplace operations; how we support our customers; and how we enhance and define the new wellness experience. As we work in such a high-touch industry, we’re going to have to figure out ways to physically distance ourselves while maintaining the overall spa experience. We will need to creatively eliminate any unnecessary communal touch-points. It is vital to consider the role that technology can play to support and build our businesses in these circumstances. We need to prepare our operations to make a positive transformation. So, how can technology help shape the wellness journey of the future? Eliminate paper receipts Receipts in the wellness world are common, for benefit reimbursements or just for personal records, but why not offer a digital version instead of a print-out? Most cloud-based spa software systems offer the ability to automatically email receipts to your 68

with your card provider to see what options they offer. There may still be situations where customers need to use a pin pad to authorise a transaction, so remember to disinfect the device after every use. Boost your online bookings Encourage your clients to self-book online by offering incentives or promotions. This will help reduce the time your customer has to spend in reception and aid protection of your front-line staff. Guests may also be more inclined to arrange additional services prior to their arrival if they have booked online.

“This is a digital era and now, more than ever, spas need to embrace all the benefits technology has to offer.” Roger Sholanki Book4Time

guests when they checkout. This also allows you to build your customer database with relevant contact information for future services. Digital waivers and intake forms On arrival, most spas require each guest to fill out a paper form regarding any health issues – sometimes using a communal tablet that every guest eventually touches. To avoid this, consider investing in a digital intake product that allows your guests to fill out their forms on a computer or personal mobile device before they visit you. Touchless payment options Most countries now support touchless payment options for card charges, including Apple and Google Pay. Check

Infrared temperature sensors You may have noticed an increased number of temperature checks being offered in various places. Depending on location, spas may have to think about taking this step as an extra precaution. Investing in handheld temperature sensors will allow business owners to test staff as well as guests to provide another assurance that you’re operating safely. These measures cannot be implemented overnight and it will take time to assimilate to a new way of operating. However, educating your staff and customers is a key step in preparing to reopen your business. This is a digital era and spas must embrace all the benefits technology has to offer as they look to adapt to and thrive in this ‘new normal’. Every business needs to be able to turn to its partners, its team and its customers and find a tech-forward approach to redefine the wellness journey. www.book4time.com www.europeanspamagazine.com

BOOK ONLINE, PAY ONLINE, SKIP THE LINE Enjoy the contactless experience with Book4Time. book4time.com/book4time-payments/ www.book4time.com/book4time-payments

Your next spa project starts here.

Offering an unrivalled level of service and an exceptional selection of beautifully crafted, high-quality furniture and equipment, Ellisons will ensure your next spa project is a success. Our Spa Partner team can help with every aspect of your project, making sure it runs smoothly, on time and to budget. With a portfolio showcasing an extensive range of high-profile spa refits, you can depend on our years’ of experience advising on new builds and refurbishments in treatment rooms and relaxation and reception areas.

Ellisons offer an impressive selection of attractive spa furniture from leading brands Gharieni, Living Earth Crafts, REM, Salon Ambience and many more. Amongst our luxurious product range, you’ll find a selection of elegant, ergonomically designed treatment couches offering bespoke options to suit every treatment need.

Please contact our dedicated Spa Partner team to discuss your options in more detail: spapartner@ellisons.co.uk +44 (0)24 7636 9114 Find out how you can add value to your next spa project by downloading our Spa Guide at www.ellisons.co.uk/spa

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Menu Buyers’ Guide to Hand Sanitisation

THE BUYERS’ GUIDE TO

Hand sanitisation Mark Smith reports on the latest developments in hand hygiene and the new products delivering the highest levels of hand health for spa guests and teams

mong the many issues that Covid-19 has brought up is a sharp focus on hand hygiene. Around the world, governments issued guidelines on effective hand-washing methods, setting the agenda for a new era of manual safety measures to minimise the spread of the virus. When access to soap and water is not possible, hand sanitisers become an essential tool. In the UK, the NHS and Public Health England recommend that to kill most viruses, a hand sanitiser requires at least 60% alcohol content. Most on the market contain 60-95% alcohol and many are enhanced to provide hydration or contain essential oils to create a sensorial experience. The huge increase in demand for hand sanitisers has seen the emergence of a whole new beauty category, with brands acting swiftly to create new products and innovative formulations. Some large

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companies have also donated thousands of litres to healthcare professionals. Leading the way in France was LVMH, which owns Louis Vuitton, with the Davines Group in Italy following a similar path. L’Occitane Group has produced 100,000 bottles of hand sanitiser to help during the crisis, 20,000 of them being distributed in hospitals across the UK. Many spa brands have supported frontline healthcare workers with hand sanitiser and hand cream donations, including: Elemis, Babor, Beauty Lab, [comfort zone], ila, ishga, Made for Life Organics, Proverb and Dermalogica’s parent company, Unilever.

Leading by example

As spas plan their reopening strategies, effective hand hygiene will become a

prerequisite of the guest journey. Kirstie Sherriff, co-founder of skincare brand Proverb, says team members will have to guide guests through a new regime of protocols, leading by example while creating mini-rituals in the process. “It is crucial that we don’t invoke any element of fear or thoughts of hospitals in clients returning to the spa,” Sherriff emphasises. “They are coming to us for the opposite – wellbeing and escape. “Beautiful aroma-spray sanitisers, hot mitts, cold towels, compresses or biodegradable eco-cloths can all be part of our theatre and protocols. “It will be key to have a sanitiser that kills bacteria and viruses but smells like spa. It also needs to be visually beautiful and attractive; for example, products presented on trays with cleansing fruits or herbs.” Here is European Spa’s Buyers’ Guide to the best hand sanitisation products from leading and trusted spa partners...

Menu Buyers’ Guide to Hand Sanitisation

Proto-col Collagen Hand Gel A gel that includes collagen to create a skin-supporting hand sanitiser. USP: Plant-derived collagen and aloe vera moisturise the hands while cleaning, reducing the need for additional moisturiser.

London Spa Company Antibacterial Sanitiser Gel

BeautyLab Hand Gel

ESPA Bergamot and Jasmine No Rinse Hand Cleanser

This non-drying antibacterial hand gel has added hydration benefits for professional use. USP: Glycerin hydrates, while rosemary, sage, geranium and cypress essential oils create a spa-like experience.

Non-sticky and non-drying, the gel deeply purifies and protects the hands, with aloe vera for added hydration. USP: Radish root extract and white willow bark provide antibacterial and anti-inflammatory benefits.

Alcohol: 70%

Alcohol: 60%

Size: 50ml

Size: 300ml

Size: 200ml (Also 500ml)

Size: 250ml (Also 75ml)

RRP: £6.95

RRP: £12.75

RRP: £15.00

RRP: £18

Trade: £2.48 +VAT

Trade: £6.35 +VAT

Trade: £7.50 +VAT

Trade: £10 +VAT

www.proto-col.com

www.londonspacompany.com

www.gerrardinternational.com

www.espaskincare.com

A no-rinse hand cleanser that dries quickly and is based on an elegant blend of essential oils. USP: Bergamot and jasmine oils are included to naturally fragrance the hands for a wellbeing moment.

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Menu Buyers’ Guide to Hand Sanitisation

ila Protection Hand Sanitiser Gel This gel is complemented by a hand sanitising spray and an alcohol-free hand wash to cleanse and protect hands. USP: Oregano, thyme and tea tree oil offer antiviral, antiseptic and antibacterial properties. Alcohol: 70% Size: 30ml (Also 200ml, 250ml, one-litre) RRP: £8 Trade: £3.34 +VAT www.ila-spa.com

Dermalogica introduces advanced hygiene protocols and Clean Touch Certification Dermalogica has announced a series of new measures that have been drawn up to help spa operators to reopen their businesses when the time is right in their local markets. Developed in accordance with the brand’s professional-grade standards, the new initiative includes a set of directives entitled ‘Dermalogica Principles for Enhanced Service Safety’. This includes advice on maintaining physical distancing by staggering appointments and limiting entrance; wearing masks in common areas and masks and face shields during treatments; hand sanitisation, handwashing, and sterilisation; as well as requirements for retail testers. Detailed safety protocols further address specific touch-points, such as pre-appointment screening; client arrival and departure; retail and common-area floor services; treatment room sanitation; protective wear, and more. Clean Touch Certification can also be awarded to skin therapists who complete a free online training course to show their understanding of the key principles and enhanced protocols. www.dermalogica.co.uk

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Menu Buyers’ Guide to Hand Sanitisation

[comfort zone] Good Hope Hand Hygiene Gel

Made for Life Organics Botanical Hand Sanitiser

Margaret Dabbs Hand Sanitiser

A hydroalcoholic formula, including vegetable humectants, effectively cleanses the hands and helps to avoid dryness. USP: Aromas of peppermint, black pepper and lavender trigger a sense of wellbeing.

A heady blend of aromatherapy oils offers protection with purpose in this spritz-on hand sanitiser. USP: Lavender water combined with tea tree, lavender and lemongrass oils offers natural antibacterial and antiviral protection.

Alcohol: 65%

Alcohol: 64.98%

Cleansing, refreshing and uplifting, hands are cleansed as part of a manicure or pedicure ritual. USP: Hempseed oil and seaweed extract soothe the skin and replenish moisture levels, scented with the fragrances of mandarin and geranium.

Size: 250ml (Also 75ml)

Size: 50ml (Also available in 500ml)

Size: 50ml (Also 200ml and 500ml)

RRP: £12

RRP: £6.75

RRP: £15

Trade: £5.90 +VAT

Trade: £4.38 +VAT

Trade: from £6.25 +VAT

www.comfortzone.it

www.madeforlifeorganics.com

www.margaretdabbs.co.uk

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Menu Buyers’ Guide to Hand Sanitisation

Aromatherapy Associates No Rinse Hand Cleanser

Proverb Skin & Gym Sanitiser

Global Amenities Direct Peace of Mind Hand Sanitiser

A quick-drying blend of essential oils creates a wellness moment each time cleansing is required. USP: Tea Tree, eucalyptus and pine are antibacterial and antiviral to refresh and help clear the senses.

This non-sticky, non-residue formula is available with aromatherapy blends and co-branded packaging. USP: Peppermint, eucalyptus, geranium and lavender essential oils.

A non-drying formula with added vitamin E helps to protect hands and instantly sanitise. USP: Aloe Vera and vitamin E moisturise, nourish and hydrate to protect skin.

Alcohol: 70%

Size: 50ml (Also refillable 50ml and 250ml

Size: 100ml RRP: £12 Trade: £5.50 +VAT www.aromatherapyassociates.com

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Alcohol: 70% bottles from one or five-litre supplies) RRP: £6.95 Trade: £3.48 +VAT www.proverbskin.com

Alcohol: 70% Size: 500ml (Also five-litre) RRP: £5.50 Trade: £3.64 +VAT per 500ml (FCL) www.globalamenitiesdirect.com

www.sea-or.com

For more information on becoming a stockist contact

sales@voya.ie

News Focus Irish Spa Association Reactivation Plan Launch

‘Let’s get back to business’

The Irish Spa Association is launching a proactive new Coronavirus Covid-19 Business Continuity & Reactivation Plan to help spa and salon operators reopen. Co-founders Peigín Crowley and Anita Murray reveal more… INTERVIEW BY SARAH CAMILLERI

Peigín Crowley

s the coronavirus pandemic swept across Europe and spas closed their doors, it may have felt like the world had stopped turning for many business owners. The future was uncertain and many spa operators and suppliers began the search for solutions and guidance. Emerging as a beacon of light, the Irish Spa Association (ISA) gathered its membership and opened its virtual channels to non-members to foster a sense of community as lockdown commenced. Founded by Irish industry leaders Peigín Crowley and Anita Murray, the ISA is a not-for-profit association striving to make continuous improvement in the quality of training, standards, environmental sustainability, wellness inclusion and professionalism. “Once the pandemic hit us, business effectively ground to a halt on March 24,” recalls Murray. “We had to completely change our approach overnight. Our immediate objective was to seek support and assurance from government for our members and our wider community. “We also brought all our events online and began hosting a series of virtual meetings, which very quickly gained a lot of momentum. Our last webinar hosted 500 spa professionals and guests from all over the world, from South Africa to Hong Kong.” We are in this together The ISA’s next move was to bring practical advice and connection to spa businesses in every way possible. “Unquestionably, our industry has been shaken to the core,” says

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News Focus Irish Spa Association Reactivation Plan Launch

Crowley. “We all have clients we cannot look after right now and we are all feeling it. “Our mission at the ISA has always been to look after our community of spa and salon operators and therapists, as well as the whole supply chain. As an industry, we are almost set to become the ‘second frontline’ as lockdown is lifted, country by country, and we’ll be ready to address and support the emotional and mental trauma our clients have suffered during this pandemic. Some will be grieving, some suffering other losses and many feeling lonely.” Crowley says that during lockdown, the ISA’s primary objective was to build confidence in its members for the reopening phase and beyond, by hosting a series of webinars focused on ‘the new normal’. “It all starts with asking the right questions,” she states. “We were fortunate to be steered by Niamh O’Connell of Rosewood Hotels & Resorts, who helped us to understand the future-proofing required,” adds Crowley. (see Preparing for the new normal, page 44). “As a not-for-profit association, celebrating our first anniversary on June 11, we are an organic team of volunteers pledged to driving our industry forward, while equipping it with educational resources and support,” Crowley continues. “Anita and I are fortunate to have the freedom to get up each morning and agree on our best plan of action, which gives us speed and

Anita Murray

Snapshot of the Irish Spa Association’s Coronavirus Covid-19 Business Continuity & Reactivation Plan UNDERSTANDING THE VIRUS: The ISA’s primary focus is on the health and safety of the spa community: employees, guests, friends and families – what needs to happen now and how to plan for the future. RISK ASSESSMENTS: Detailed risk assessments will be essential and the ISA has prepared a framework for these to help businesses quickly identify and respond to areas that need improvement. Things are constantly changing and evolving, which will require agility with compliance programmes. CHECKLISTS: The plan offers user-friendly checklists that identify a range of issues for the business to consider in responding to the Covid-19 pandemic.

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A SUSTAINABLE STRATEGY: Everyone can respond to the crisis, create new Standard Operating Procedures and conduct robust risk assessments, but what’s vitally important is that these new processes are fit for purpose and there is economy within solutions. The ISA is working with its members to produce realistic and sustainable measures. THINKING OUTSIDE THE BOX: The ISA is offering a suite of Covid-19 resources for members, from protective screens to help sourcing PPE. It is also supporting members with smaller businesses by providing access to these much-needed resources and consumables.

News Focus Irish Spa Association Reactivation Plan Launch

Dr Patrick Treacy: Is it safe to return to spas?

Dr Patrick Treacy

“When we reopen the doors, we have got to think about it from the client’s perspective. They may ask themselves: ‘Is this going to be a safe visit for me? Should I do it, or should I wait?’ warns Dr Treacy. “Most importantly, we will have to fine-tune our processes now, so that when the doors reopen we are a well-oiled machine. We will have to look at the entire client journey – everything from sending emails to managing client opt-ins and so on. “I think spa owners should create a video for their clients that shows empathy and exemplifies safety, outlining all that we’re going to do to protect them when they visit

“We suggest spa leaders use this period of reflection to open their mind to future possibilities and come and join us to prepare for the future together. It’s an opportunity to re-imagine your business.” Anita Murray Co-founder, Irish Spa Association

agility, coupled with extensive industry connections around the world.” Building a blueprint for reopening The ISA’s soon to be launched Coronavirus Covid-19 Business Continuity & Reactivation Plan has been worked on since the lockdown began. “The Minister for Business, Enterprise and Innovation, Heather Humphreys, and our locally elected representatives have been generous in their support,” says Murray. “We have been able to review protocols and sector-specific plans and guidelines. We have been encouraged by this engagement, however, we would like to see more consideration for an earlier reset. “We are also grateful that our resources have been listed by the Global Wellness Institute,” adds Crowley. “Along with the correct planning, genuine engagement and development of your team, these will ultimately lead to the evolution and success of your business,” explains specialist recruitment consultant Maria Morgan, who also supports the ISA. “Our industry will play a vital role in the recovery process for Irish people and as the Covid-19 crisis has reminded us, the health of those in our country cannot be taken for granted.” 80

us. These will include Perspex shields, PPE equipment and possibly Covid-19 testing.” “I expect to see a significant move towards medical wellness and medi-spa as we emerge from this pandemic. I believe that if you are positioned to diversify your treatment menu and explore new horizons, you are going to do very well.”

Supporting the ISA Dr Patrick Treacy is chair of the Organising Committee of the Royal Society of Medicine (London) Aesthetic Congress 2019, chair of the Irish Association of Cosmetic Doctors and Irish representative of the British Association of Cosmetic Medicine.

Looking to the future The ISA has seen a doubling of its membership and due to popular demand has opened up to international members. It has also donated over 20,000 pairs of gloves to frontline workers in Ireland during the crisis. “We suggest spa leaders use this period of reflection to open their mind to future possibilities and come and join us to prepare for the future together,” says Murray. “It’s an opportunity to step back and re-imagine your business. What does your new customer look like and what do they need? Serve them. Get into the online wellness space. Mindfulness meditation today is where yoga was 30 years ago.” Murray concludes: “The Irish Spa Association was established to enable growth, sustainability and impact change at a government and policy level for our industry. We thought it was time to champion the contribution of the spa experience to Irish health, social and economic prosperity while driving wellness tourism within the country. We look forward to sharing our blueprint, Coronavirus Covid-19 Business Continuity & Reactivation Plan with members old and new very soon.”

More about the ISA European Spa readers are invited to join the Irish Spa Association, which welcomes membership from operators and suppliers worldwide For more information, visit: www.irishspaassociation.ie info@irishspaassociation.ie anita@irishspaassociation.ie

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ISA TOGETHER Inspire Support Adapt OUR BLUEPRINT FOR BUSINESS CONTINUITY IS NOW AVAILABLE FOR DOWNLOAD. Join our community: www.irishspaassociation.ie *Next Webinar June 9th* #ISAtogether www.irishspaassociation.ie www.irishspaassociation.ie

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Wellness

HEALING THERAPIES

NUTRITION

MINDFULNESS

MOVEMENT

RETREATS

EDITED BY MARK SMITH

Editor’s choice

Voya’s sound bathing collaboration is music to the ears Irish seaweed-based skincare brand’s online sound bath taster session with healer Andrew Tyler offers locked down viewers the chance to experience new wellbeing benefits

Ireland: Deeply rooted in the country’s traditional bathing culture, Irish skincare brand Voya recently began exploring the benefits of sound bathing at the Salt and Soul yoga studio in Strandhill, Co. Sligo. This led to a unique collaboration with sound healer Andrew Tyler, which was perfectly timed to help people who have been confined to their homes and are

in need of self-healing, wellness and relaxation. An online sound bath taster session has been made available on Vimeo and SoundCloud in a bid to promote greater wellbeing at home. “Voya has been championing the benefits of bathing for years through our spa treatment experiences and products,” says brand manager Gretta Salter.

“Sound bathing allows people to tap into the sense of relaxation and meditation that water bathing can give you, but via an alternative sense.” Gretta Salter Brand manager, VOYA

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Wellness Trends & developments

Left: Sound healer Andrew Tyler is presenting an online sound bath taster session in collaboration with Voya

Body Ballancer offers touch-free therapies for post-Covid-19 menus

“Sound bathing allows people to tap into the sense of relaxation and meditation that water bathing can give you, but via an alternative sense, that of sound. To bathe is the ultimate sensory experience whether it’s in a physical or mental sense,” she explains. A multi-instrumental musician, singer, Reiki master and crystal healer, Tyler uses gongs, singing bowls, chimes and a tongue drum, rich in harmonic frequencies, to create the treatment’s sound and vibrations. The sound of the singing bowls facilitates deep relaxation and consciousness expansion, opening

the body’s entire energy system while promoting healing on all levels. The experience becomes meditative as sound penetrates deeply into the body and activates self-healing mechanisms, helping to dissolve physical, mental and emotional blockages. Voya suggests a simple wellness ritual to gain the most benefit, and advises laying down in a warm room, ideally after a shower or bath when the body has been cleansed and moisturised using essential oil products, such as its Mindful Dreams body oil. www.voya.ie/en/Sound-Bathing-withVOYA/cc-228.aspx

Body reawakening: Decleor launches Aroma Blend

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UK: As spas prepare to reopen, many may look to touch-free wellness experiences, such as the Body Ballancer, to enhance their treatment menu. An advanced lymphatic massage system that requires no therapist contact, the Body Ballancer system works to remove the excess fluid and toxins associated with a host of health and aesthetic conditions. Body Ballancer comprises two garments that gently fill with air before overlapping chambers apply smooth compression strokes to create a relaxing massage. The directional flow increases circulation and decongests problem areas such as hips, thighs, buttocks, the back and upper arms. Health and wellness benefits are said to include increased relaxation, better sleep, reduced bloating and water retention, and improved digestion. The device can also aid faster muscle recovery, making it ideal for fitness clients. “The Body Ballancer is a viable solution for spas looking to address some of the concerns around touch-based therapies,” says the brand’s co-founder, Jules Willcocks. “A touch-free massage system, it requires minimal operation, reducing contact time and enabling operators to offer massage to any consumers that might still be nervous about skin-on-skin therapies.” www.bodyballancer.co.uk

Wellness Trends & developments

Wellness Innovator

Made for Life gains B Corps recognition

UK: Believed to be a first for a British spa brand, Made for Life Organics has achieved B Corporation (B Corp) certification after five key impact areas of its business were assessed. Rigorous examination of the company’s practices Amanda Winwood with regard to governance, employees, community, the environment and customer standards took account of its socially and environmentally responsible practices. The fields of energy, waste and water use; worker

compensation; and corporate transparency were addressed, and Made for Life was required to legally embed its commitment to ‘purpose beyond profit’ in its company articles. Founder Amanda Winwood, said: “Gaining B Corp accreditation is not an easy process, but we were delighted to have gone through the audit process and reached the high scoring we achieved. “B Corp recognises businesses that, as well as being financially successful, have an aim to be a force for good. That has been, and always will be, the aim of Made for Life Organics.” www.madeforlifeorganics.com http://bcorporation.uk

World Wellness Weekend returns for 2020 GLOBAL: The fourth annual World Wellness Weekend is aiming to ‘Make a Difference in Global Wellbeing’ following the impact of the Covid-19 pandemic. From September 19-20, more than 5,000 spa and wellness centres in 120 countries will unite in a celebration of health, according to the event’s founder, Jean-Guy de Gabriac. “As 90% of Covid-19 fatalities suffered from obesity or non-communicable diseases, we can say that health is the new wealth,” says de Gabriac. “The fourth World Wellness Weekend will address the five pillars of sleep, nutrition, vitality, serenity and solidarity with fun, meaningful, free 60-minute activities to boost morale and strengthen immunity.”

This year, there will be an additional focus on inclusion. In association with the International Health, Racquet & Sportsclub Association, the event will help connect with people with disabilities and special needs, encouraging fitness and spa professionals to find ways to make their business more accessible. There will also be a push to engage with healthcare workers to promote their greater wellbeing. De Gabriac says the event is striving to increase particpation across the globe through a range of new developments. “Our brand-new website, in 11 languages, encourages thousands of venues in over 100 countries to register online and promote their wellness activities year-round as well as on World Wellness Weekend,” he says. “A one-click geo-locator called ‘Locate Me’, shows the nearest registered venues with options for the public to share on social media and encourage their wellness buddies to tag along.” www.world-wellness-weekend.org

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Wellness Trends & developments

Clinique La Prairie reopens with a renewed focus on preventative health Switzerland: One of Europe’s leading medi-wellness locations, Clinique La Prairie reopened to guests on May 31 following the Covid-19 lockdown. Welcoming guests with newly enhanced health and hygiene protocols, the team followed advice from the Swiss health authorities, which includes additional cleaning protocols, the implementation of social distancing and a requirement for guests and employees to wear face masks. In the hotel, restaurant, fitness centre and spa, strict protocols have been implemented to ensure maximum

protection for guests and staff, which has been communicated clearly and concisely for guests on the website. Clinique La Prairie’s Revitalisation programme has been developed over 90 years with the aim of strengthening the immune system and promoting healthy living. CEO Simone Gibertoni explains that the concept was further refined during the lockdown period: “We have used this time to continue strengthening our programme offerings, including additional immune fortifying elements and enhanced longevity and immunity-focused wellness and

nutrition into our flagship programme.” The clinic’s team of life science experts also finalised a natural method to optimise the body cleansing process of its Master Detox. Nutrigenomics – the science of the interaction between genes and nutrients – focuses on anti-inflammatory and immunostimulant properties and has a beneficial effect on the microbiota. “We are taking our Master Detox to the next level with an even more bespoke programme and the integration of this advanced science,” Gibertoni concludes. www.cliniquelaprairie.com

Sensory Retreats delivers wellness in a box Sensory Retreats has introduced three wellness collections to promote holistic wellbeing at home. Harnessing the five senses of sight, sound, smell, taste and touch, the sets include a Clare Anderson downloadable recording to help people to enjoy a crystal healing experience at their convenience. Made from 99.99% Quartz Crystal and tuned to the harmonic intonation of nature, 432Hz, these perfect-pitch sounds are said to promote rest, relaxation and connection to the human spirit. “We wanted to be able to create massages, moments of peace and calm sensory retreats in people’s own homes during this time,” explains Clare Anderson, founder of Sensory Retreats.

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Designed to fit through a letter box, the Home Spa Treat Box includes a rose quartz crystal, the sound healing music download, an aroma ball, a self-heating eye mask and Camellia’s Tea House tea. For a fuller experience, Sensory Retreats has also introduced the Lava Shells Spa at Home Collection and the Divine Escape Wellbeing Collection. The sets have been designed to connect

with guests during lockdown, and also provide new business opportunities for the future. “The more online savvy we can become, the better the spa industry will fare,” emphasises Anderson. “We want to remind everyone that touch, smell and the rest of our senses are a huge part of our wellbeing during the pandemic.” www.sensoryretreats.com

Wellness Expert Mark Williams, Four Seasons Hotel Hampshire

Massaging the Deep Mind We speak to hypnotherapist Mark Williams following the launch of his new partnership with Four Seasons Hotel Hampshire, UK

UK: Four Seasons Hotel Hampshire recently announced an innovative new collaboration with clinically trained hypnotherapist Mark Williams, which will debut when the Mark Williams spa reopens. Guests will be able to explore the origins of hypnosis through Deep Mind Massage and gain a better understanding of how they can reach new goals and improve their mental wellbeing. Each one-hour session will be personalised to fit individual needs and guests can continue their therapy with a complimentary hypnosis recording to listen to at home. Deep Mind Massage will also be available as part of a package that includes the spa’s existing range of massage therapies. We asked Mark Williams how hypnosis can help spa guests. What can hypnotherapy offer spas and their guests? Hypnotherapy can make spas a ‘one-stop shop’ for mind and body. At Four Seasons Hampshire we have put together a unique concept in Deep Mind Massage. With my dedicated help and positive attitude, we can work together to help reduce or remove challenges from each guest’s life. How does this work within a spa setting? Therapists often ask their clients to try and relax in order to maximise the benefits of massages, and hypnotherapy can truly help them to switch off. Ideally, guests would have a combined session of hypnotherapy followed by a spa treatment as soon as

“Self-hypnosis is a tool we should be using every day, during lockdown or not, and it can take just a few sessions to learn the skill.” Mark Williams Hypnotherapist

they arrive, as this will help them to benefit more from the whole of their stay. Who is hynotherapy most suitable for? Hypnotherapy is a collaborative process and clients should treat it as an investment in themselves. In particular, Deep Mind Massage is ideal for a hotel guest who cannot switch off from work or home pressures. It is also proving popular with spa members who have personal issues they do not have time to fix elsewhere. Deep Mind Massage can be a one-off session, but if guests have any major

challenges then at least two or three sessions are more beneficial. Is this something all spas could embrace? Yes, all spas could benefit from hypnotherapy, but I feel it takes a certain style to work most effectively – one based in being ‘in the now’, which can be tailored to suit each individual guest. How could hypnotherapy benefit guests after the Covid-19 lockdown? Hypnosis has a proven track record of helping people in difficult times to look forward to the future. Self-hypnosis is a tool we should be using every day, during lockdown or not, and it can take just a few sessions to learn the skill. I also highly recommend a monthly booster session, either in person or on-line. www.fourseasons.com/hampshire www.markwilliamshypnotherapy.co.uk

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Body reawakening: Decleor launches Aroma Blend Protect your clients and your service providers during facials and face-up body treatments with the new LEC Safe-Guard™ Treatment Shield. Practical and safe, a curved and tapered acrylic plexiglass shield fits easily into your treatment table’s headrest outlets, creating a crystal clear, clean, sanitary protective barrier between technician and guest. Tapered and curved design for better client access.

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Wellness Masterclass - Iain Bell

Boosting immunity In the first of a new series, Iain Bell, founder of the Executive Fitness Foundation, explains how the food we eat can help to boost the body’s immune function

he world is currently responding to one of the greatest health challenges of our time, and with much of the science around the coronavirus suggesting Iain Bell that we need to be more health conscious than ever, people are searching for new ways to protect their wellbeing. The routes to a better immune system are numerous, but enhancing one’s diet is a great and effective way to take action. In a post-lockdown world, improving our Meet the expert Iain Bell launched the Executive Fitness Foundation (EFF) in 1991 with a wellbeing concept based on proactive healthcare and lifestyle management. EFF is active in Thailand, Australia, Spain and the US, exclusively managing wellness and lifestyle services at One Spa in Edinburgh, Scotland. www.ef1.com

eating habits will be key to harvesting significant health and wellbeing gains. This includes sourcing fresh ingredients, cooking from scratch and cutting back on supermarket meals and takeaways. This dietary-focused approach is also applicable to spa operators who should educate and help their teams to prepare nutritional smoothies and fresh salads at work. Establishing a healthy eating culture in your business by sharing nutritional responsibilities and accountability can reap great rewards. Through our immune network, including the liver, lymph nodes, spleen and skin, we can also positively influence the relationship between the gut microbiome, the liver and systemic inflammation. This provides an important boost in the fight against bacteria and viruses. Our immune system is a complex network of different systems that we can stimulate by consuming a broad range of foods to reinforce our body’s immune function. Here are some of the most important ingredients for a healthy diet...

Vitamin D Positively affecting immune cells, inflammation and bacteria that fight protein synthesis, vitamin D is also essential for the utilisation of calcium and phosphate from our diet, contributing to healthy bones, teeth and muscles. It is fat-soluble, so to increase absorption, especially from supplements, eat the following: Sources: Non-diary milk, egg yolk, tuna, fortified cereals, meat, avocado, seeds and nuts. Avoid sparkling drinks to increase absorbtion. Recipe hint: Warm water with sliced fresh ginger.

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Wellness Masterclass: Iain Bell

Folate An essential B vitamin in the manufacture of red and white blood cells, which converts carbohydrates into energy and makes DNA and other genetic material. Sources: Spinach, kale, cabbage, fruits and fruit juices, nuts, beans, peas, seafood, eggs, dairy products, meat and poultry. Recipe hint: Cook up an egg frittata with spinach, toasted almonds, halloumi and roasted asparagus.

Selenium This is a key enzyme when it comes to reducing free-radical damage and inflammation as well as improving cellular function. Selenium is one of the key players in a healthy immune system but it cannot be stored in the body, so must be consumed almost daily. Sources: Brazil nuts, sunflower seeds, seafood and whole grains. Recipe hint: Lightly toast some Brazil nuts and eat them with grilled mackerel and raw spinach. www.europeanspamagazine.com

Vitamin E Fat-soluble and acting as a powerful antioxidant, vitamin E protects cell membranes and limits the effects of free radicals in the fight against inflammation. It also protects against heart disease and boosts healthy skin and eye function. Sources: Sunflower seeds, wheat germ, almonds, peanuts, spinach, broccoli and even fortified fruit juices. Recipe hint: Snack on toasted almonds and sunflower seeds with green olives and steamed broccoli accompanied with rye bread and almond butter.

Zinc Vital for synthesising antibodies and for immune cell growth and development, zinc also assists in the healing of wounds, protein synthesis and proper taste and smell. Sources: Chickpeas, lentils, eggs shellfish and meats. Recipe hint: Make a hearty vegetarian chilli with mixed pulses such as lentils and chicken peas, and diced tofu and some grated cheese. Serve on a bed of quinoa.

Vitamin C Water-soluble and not stored by the body, vitamin C protects immune cells from free radicals and acts when the immune system responds to unstable oxygen compounds. It also supports blood vessels, bone and cartilage. Sources: Sweet red pepper, oranges, strawberries spinach and broccoli. Recipe hint: Lightly steam some broccoli, squeeze a wedge of orange on top, and add a mixed bean salad for increased iron absorption.

Vitamin A Providing a barrier against pathogens by maintaining healthy epithelial tissue, vitamin A forms skin and the lining of the respiratory and digestive tract. Beta-carotene is an excellent source of vitamin A. Sources: Yellow, red and green leafy vegetables, such as spinach, carrots, sweet potatoes and red peppers, mango, papaya and apricots. Recipe hint: Grill mackerel and pair with mashed sweet potato, low-fat yogurt, diced mango and red pepper.

Wellness Focus Prof. Dr med. Karl-Ludwig Resch

Can sauna and dry salt-inhalation help to protect against coronavirus? We address a current ‘hot topic’ with Prof. Dr med. Karl-Ludwig Resch, CEO at the German Institute for Health Research, in conjunction with KLAFS

ith spa and wellness businesses preparing to reopen, the entire industry is very focused on the health and wellness implications of the Covid-19 pandemic. Leading supplier of hydrothermal equipment KLAFS has joined with Prof. Dr med. Karl-Ludwig Resch, CEO at the German Institute for Health Research, to offer valuable insight into how sauna, steam and dry salt experiences can boost the health and immunity of guests returning to spas.

Can a healthy immune system protect against Covid-19?

The novel coronavirus, which is now referred to as SARS-CoV-2, is a type of virus that primarily affects the respiratory tract. There are no definitive results regarding immune system function and the SARS-CoV-2 virus, however, it is conceivable that a ‘competent’ immune system can successfully intervene in the development of the disease depending on the infectious viral load exposed to.

Does heat therapy help to boost immunity to illnesses?

Studies have proven that taking a sauna 90

bath regularly leads to a significant decline in one’s susceptibility to various pathogens of colds after about two to three months – even up to 50% after six months. In those who still get a cold, there will be a good chance that it will be shorter and less severe.

What advice can spas offer to help protect their guests?

Thermotherapy, very popular in dry (Finnish) and steam saunas, could help prevent the onset of Covid-19 or mitigate its severity. In the last 25 years, research into fever and immune defence has helped us to understand the health benefits of this for the body. Especially given the current pandemic, very exciting new prospects could open up when it comes to the long-term preventative effects of heat and cold.

Can a sauna bath directly benefit guests in the spa?

Yes, in many ways. We know that the SARS-CoV-2 virus initially lodges in the upper part of the throat and the nose. Coronaviruses generally are quite sensitive to heat, and we know about saunas that the hot air in them acts on the skin and the respiratory tracts. Therefore, it is very conceivable that

viruses in the upper respiratory tracts are inactivated with every breath during a sauna session.

How else could sauna rituals boost people’s wellbeing?

Significant cold stimulation after sauna baths has immediate as well as long-term effects on the immune system. Certain white blood cells, called monocytes or killer cells, which are the backbone of the innate immune system, act as a rapid reaction force and may directly attack new invaders and destroy them. These cells’ increased activity consequently activates defense cells from the white blood cell family, the B lymphocytes and T lymphocytes. Part www.europeanspamagazine.com

Wellness Focus Prof. Dr med. Karl-Ludwig Resch increases the production and release of many substances in the body, either directly or as messengers of effective substances. For example, the recently popularised ‘happiness hormone’ oxytocin provides a number of clear positive effects on the immune system. There are many proven effects of essential oils against bacteria and fungi, but also against viruses, and specifically against so-called RNA viruses, to which the coronaviruses belong.

Are there additional benefits to be gained from salt therapy?

of the acquired immune system, they ‘analyse’ a virus or bacteria attacking for the first time, and learn how to produce specific antibodies. When the intruder tries to attack a second time, they are then able to neutralise it very efficiently.

How can we increase the effectiveness of our killer cells?

Killer cells work particularly well at elevated temperatures, which is why nature invented the development of the fever. We have known for a long time that monocytes are activated this way and this can be observed immediately after a single visit to the sauna. The SARS-CoV-2 virus seems to know how to interfere with this natural immune response, which explains the observation that the first days after infection are often without ‘resistance’, or symptoms of illness and fever. All of these factors are actually reliable indicators that the immune system has been set in motion. About five years ago, scientists discovered that strategic temperature changes influence the complex reactions of the immune system in such a way that the ‘cytokine storm’, typical and devastating for severe Covid-19 courses, does not occur. We therefore believe that it is a good idea to support the immune system by www.europeanspamagazine.com

KLAFS has teamed up with the German institute for Health and Research to provide information on the health benefits of saunas and salt inhalation to increase immunity

using a sauna regularly to successfully ward off a possible infection before it can cause damage. To top it off, there is some pretty convincing scientific evidence that not only are ‘artificial fevers’ effective, but also ‘artificial colds’ work in the same way. Therefore, both the heat in the sauna and the obligatory cooling down after each session should contribute positive effects.

Do essential oils provide any additional benefits?

Scientific studies show that essential oils have many positive effects on health. A scent that is perceived as pleasant

Natural brine and its application to the lungs has excited me for many years. Known effects of natural brine aerosol can be scientifically transferred to the topic of Covid-19. Natural brine droplets have a hygroscopic effect. In chemistry and physics this describes an ability to bind moisture from the environment. In the lungs, salt is deposited and it draws water through the mucous membrane into the lumina of the lungs. In this way, the mucus lying in the bronchi is liquefied and fine dust particles are dissolved, literally cleaning the lungs. Droplets have a tendency to accumulate, so that large drops form relatively quickly, primarily in the nose and upper parts of the throat. Modern devices for dry natural brine atomisation can create a type of fine dust that makes it possible to realise the effects in the deep areas of the lungs. www.klafs.com

Further reading: A full version of this article with supplementary footnotes can be found at www. klafs.com/media/Countries/AT/user_upload/ Interview_DrResch_EN_long_version.pdf www.klafs.com/media/Countries/AT/user_upload/Interview_DrResch_EN_long_version.pdf

Meet the expert: Prof. Dr med. Karl-Ludwig Resch A specialist in physical and rehabilitation medicine, Professor Resch has spent time studying in Cologne and Munich. He has performed roles as a senior lecturer in complementary medicine at the University of Exeter in England, and director of the Research Institute for Balneology and spa science in Bad Elster, Germany. Professor Resch has been CEO of the German Institute for Health Research since 2007.

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PREPARING FOR REOPENING

Hydrothermals T

RE P OR T BY S A R A H C A M I L L E R I

he therapeutic and preventative health benefits of water are at the heart of every spa operation, but there is understandably much confusion surrounding their safety and accessibility as part of the spa experience, post-Covid-19. The big question for operators is whether it is safe to reopen pools, wet spa and thermal areas. When they do open, spas will have to manage their teams to ensure strict hygiene protocols are followed. They will also have to communicate their efforts to prospective guests to encourage confidence in them to return. To bring some clarity and insight to the

‘new normal’, European Spa has brought together three respected experts to assess the post-pandemic reopening potential of wet spa and thermal installations. Don Genders, CEO and founder of Design for Leisure, offers practical guidance on operating safely and hygienically; wellness expert Dr. Marc Cohen looks at the medical case for sweat bathing in the current climate; and Lasse Eriksen, development director at Norway’s Farris Bad, delves into the history of sauna and steam, celebrating the diverse cultures and benefits it can bring.

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As the world looks for new wellness solutions and preventative health tools to strengthen our immunity and resistance to disease, we provide clear direction for spa operators who want to move forward with confidence. Main image and right: Design for Leisure’s calming creation at Civana Wellness Resort and Spa, Carefree, Arizona, US

Taking the right steps Don Genders, chair of the Global Wellness Institute’s Hydrothermal Initiative and founder of Design for Leisure, outlines the steps spas need to take before reopening

s operators prepare to reopen their spas, including hydrothermal and wet areas, a vast number of brands and industry associations are seeking clarity on what steps they can put in place to make these areas safe and hygienic both for guests and staff. The GWI’s Hydrothermal Initiative has issued guidelines about cleaning and sanitising these areas, and provided evidence on how heat therapies have been proven to help with health issues from cardiovascular disease and high blood pressure to respiratory and immune system strengthening. However, the truth is, there is no single authority that can give definitive answers on how exactly to keep hydrothermal spas safe. All spas can do is follow sensible guidelines and work to establish their own set of new best practices going forward. Hydrothermal expert Don Genders believes spas should be measured in their response to the recent pandemic. “My personal opinion is that the industry should not fall into the trap of any disproportionate reaction to Covid-19,” he says. “Let’s face it, before this virus became a household name, the biggest litigation concern owners and operators of hydrothermal spas had was with ‘slip and fall’ claims. This state of affairs will most likely continue as these are destination specific events and can be proved as such. Proving that an inhaled viral infection was caught at a specific time or place will be near impossible. “Of course, the safety of guests and staff should be paramount, but they should also be educated on the immune-boosting benefits of www.europeanspamagazine.com

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saunas and steam rooms, as well as the scientificevidence that heat therapies pose minimal health risk due to the virus not being able to survive at high temperatures.” We asked Don Genders more about safety in thermal spa areas as operators seek to create guest confidence in their facilities. DON GENDERS Don Genders is CEO and founder of Design for Leisure (DFL), creator of award-winning, hydrothermal areas that merge the health benefits of ancient bathing practices with modern design, materials and technology. DFL’s clients include Canyon Ranch, Caesars Palace, Disney, Four Seasons, Six Senses and more. Genders also chairs the GWI’s Hydrothermal Initiative, publishers of the must-have Guide to Hydrothermal Spa & Wellness Development Standards.

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Are thermal experiences and wet spa areas an infection risk?

In many cases they are less risky than other areas due to the high level of easily cleanable hard surfaces, the use of chlorine in pools and the high temperatures in thermal bathing rooms. In reality, the wet spa area is no more or less risky than any other part of a spa from an operational perspective. High-touch areas exist throughout all spas and should all be treated in the same way. Consider locating touch-free sanitiser and tissue dispensers close to doors with a touch-free bin close by. Cleaning staff should use appropriate PPE for the task and the cleaning products being used.

How can social distancing be implemented in thermal zones?

Social distancing awareness will be pretty high among all spa guests, but if operators feel they Above from left: High-end hydrothermals at Cashe Creek Casino Resort, Brooks, California, US

need additional cautionary signage, they can easily achieve this using simple graphics. In my experience, people have always naturally socially distanced in thermal bathing rooms due to a desire to respect personal space, particularly among strangers. However, maybe spas should be cautious of group bookings as they frequently change the dynamics and occupancy levels of thermal areas. Small thermal rooms might be more effective if an operator enables booking timeslots and, of course, signage can be added to indicate room capacity.

What additional expertise would you recommend seeking before reopening?

Reading this article is a great start as it should provide a solid basis for establishing best practice. New protocols will be required for the safe handling and clear separation of soiled and clean linens. Cross-contamination is the largest potential enemy of any hygiene practice, so these risks should be newly assessed by operators for all areas of a spa.

How should spas communicate their new protocols to guests?

I think most spa operators will be keen to minimise any impact on guests, but advising them of protocols they can expect to be in place on arrival is the way forward. Nobody likes surprises, so make sure there aren’t any. Although absorption of the virus through the www.europeanspamagazine.com

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Hygiene is key: Post-Covid-19 cleaning tips Thermal specialists at Design for Leisure have issued some practical hydrothermal cleaning guidelines for spa operators CLEANING TIPS Provide inhalation masks, protective glasses or full-face visors and gloves as standard protection when handling chemical cleaners; use small brushes to ensure all corners and niches are cleaned. In addition, consider adding a portable UVC air sanitiser to your hydrothermal hygiene toolkit.

Above: The serene hydrothermal zone at Cashe Creek Casino Resort, Brooks, California, US

skin has been proven to be impossible, that fact might not be known or understood by everyone, given the massive amount of disinformation that has been published over the last few months. Arrivals should be dealt with confidently and with care. If you, for example, decide to make shoe removal mandatory, this can be made as simple or as complex as you like – from a simple exchange of street shoes for spa slippers to incorporating elaborate foot ceremonies. Greeting guests with a temporal thermometer scan may not be seen as very welcoming, but this could be done at some spas depending on location. Also, the use of UVC light sanitising cabinets for personal objects could also be offered as a service, as opposed to a rule that limits guests from carrying any items with them in the spa, like mobile phones. We have always advocated well-prepared, high-quality documentation being given to all guests who use a thermal spa. This can be printed on waterproof paper and sized to fit easily in the pocket of a robe. The way it looks and is presented is important. If instruction cards are personalised and appear to be something of value, then they are far less likely to be discarded. If they carry reassuring, fact-based information it’s possible they may even be shared via social media. www.europeanspamagazine.com

CLEANING A STEAM ROOM, HAMMAM OR OTHER TILED ROOM The truth is, cleaning these parts of a spa is really as simple as cleaning a bathroom. Regular soap and water will cleanse the surfaces and even wash germs away and cut down their quantity. But to actually kill germs, you must sanitise or disinfect all surfaces after cleaning them. The best way to do this is to follow guidance that recommends the use of cleaning products with at least 70% isopropyl alcohol. CLEANING A SAUNA Disinfecting a sauna is similar to a steam room. First clean the surfaces with soapy water and then clean the benches with 3% hydrogen peroxide straight from the bottle. AVOID COMMERCIAL STEAM CLEANERS If you’re planning on a deep clean, avoid commercial steam cleaners or pressure washers because they can damage tile grout and remove the wood’s natural protective surface. Instead, opt for a domestic-quality, low-pressure steam cleaner as an excellent way to remove excess, residual dirt and body oils before any of the above cleaning processes are undertaken.

VENTILATION AND AIR EXCHANGE Air in saunas and steam rooms should be refreshed/exchanged six times an hour. Instruct staff to keep doors ajar at the close of business to increase ventilation and assist in drying the rooms. This is where a portable UVC air sanitisers can bring specific benefits. FOLLOW BEST PRACTICES Post clear instructions of hygiene requirements – such as showering before entering any thermal room. Use recommended, high-quality consumables – aromatherapy, salts, body oils – to avoid damage to equipment and materials and to ensure scents are all natural. Hydrothermal equipment requires high-quality, potable water. Poor quality water can damage equipment, increase maintenance frequency and create a negative user experience, so consider water softeners and filters as essential items in your spa. MONITOR ALL AREAS Monitor steam rooms, saunas, etc. to ensure they are set to the correct temperatures and humidity levels. In addition to having a central building management system, thermal cabins and pools should be physically checked at regular intervals – typically, every hour. An on-going routine maintenance programme must be in place in accordance with equipment manufacturer’s instructions to minimise hazards and ensure bather safety. www.designforleisure.com/post covid19-hygiene-and-cleaning-tips-forhydrothermal-areas

www.designforleisure.com/post covid19-hygiene-and-cleaning-tips-for-hydrothermal-areas

European Spa would like to thank the Global Wellness Institute’s Hydrothermal Initiative, which is committed to operators of hydrothermal spa facilities, for their contribution to this article, including its chair, Don Genders; vice-president, Cassandra Cavanah; Lasse Eriksen; and Dr. Marc Cohen. Our gratitude also goes to photographer Rak Ryszard for sharing his beautiful work to capture the spirit of sweatbathing culture. To find out more, visit: https://globalwellnessinstitute.org/initiatives/hydrothermal-initiative

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Addressing the hottest of topics

Medical and wellness expert Dr. Marc Cohen believes saunas should play an essential role in post-Covid-19 health and wellness

DR. MARC COHEN Dr. Marc Cohen is a medical doctor, university professor and wellness expert who has spent more than 30 years practicing and researching holistic health. A contributor to the Global Wellness Institute’s Hydrothermal Initiative, he has published more than 100 peer-reviewed scientific papers and more than a dozen books on wellness and natural medicine, as well as the illustrated children’s book The Beautiful Mare and the Boy Who Gave Thanks. He is founder of the Extreme Wellness Institute and co-founder of the Bathe the World Foundation. www.drmarc.co www.extremewellness.co

f our immune system is as robust as possible, then when it is exposed to viruses it is better equipped to cope with infection, create antibodies and develop immunity without falling ill. Dr. Marc Cohen believes wellness properties have a vital role to play in helping people achieve this. “Ultimately, governments worldwide need to work towards building community resilience and strategies that support optimal immune function and recovery,” he says. “Treating hydrothermal therapies as essential services addresses the need to bolster public health and immune tolerance, and counters the many detrimental physical, mental and social impacts of the pandemic.” “Education,” he adds, “and the proper implementation of preventative measures will be critical for spa operators in the successful re-integrating of hydrothermal facilities into people’s lives.” We ask him more about the possible health benefits offered by hydrothermal facilities.

Many spas are preparing to welcome back guests. Are saunas safe to reopen? Yes, they are. This is my evidence-based recommendation. There is extensive research

to show that spas and saunas are not areas of high risk and may actually be one the healthiest places to be. SAR-Cov-2, like other coronaviruses, becomes less active in heat and humidity. There is significant research and evidence that hydrothermal therapies, such as soaking in hot mineral water, cold plunges, saunas, steam baths and mud wraps, boost the immune system’s ability to resist and ward off viral infections and overcome symptoms of the disease.

Should spa operators be concerned about steam rooms?

Steam rooms are also safe. In fact, airborne transmission is less in a steam room than outside, due to the density of high humidity. Transmission of SAR-Cov-2 is inhibited in warm, humid environments as airborne droplet spread is reduced. These environments also support nasociliary clearance, which serves as the immune system’s first line of defence against viral respiratory pathogens by trapping viruses, Above: The high temperatures in saunas and steam rooms help the body to build immunity. Images courtesy of Rak Ryszard

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Back to Business Hydrothermals “I think that saunas should be open all the time and are essential services. They should be in hospitals, too, not just for the patients but for staff who are constantly exposed to infection.” Dr. Marc Cohen

Regular heat-based treatments, such as saunas, steam rooms, hot spring bathing and hot mud wraps also build physiological and psychological resilience and lead to lower overall morbidity and mortality. What is more, supporting a bathing culture where this becomes a regular lifestyle activity can build community resilience and help ward off and reduce the impact of any future pandemics.

How can spas encourage people to embrace preventative health practices? presenting them to the immune system so antibodies can be produced, and then disposing of them before they can cause illness.

Tell us more about the health benefits of hydrothermal facilities?

Regular sweat bathing helps develop the body’s ability to reduce its inflammatory response. I think saunas should be open all the time and are essential services. They should be in hospitals, too, not just for patients but for staff who are constantly exposed to infection. Sauna is quite unique. It can be used to treat blood pressure, dementia and infection – it’s an all rounder. It’s also an incredible detoxification tool, constantly bringing you back to homeostatic balance. This is very important.

How can saunas and steam rooms help to increase immune protection?

Heat and sunshine are effective therapeutic strategies for Covid-19 as well as treating and preventing other infections and chronic disease. There is extensive evolutionary, historical, epidemiological, physiological, psychological and clinical evidence supporting the use of heat to treat Covid-19. Raising body temperature through exposure to external heat is an evolutionary strategy that has been preserved for over 600 million years, and heat is used by fish, insects, reptiles, birds, and mammals for controlling viral infections. www.europeanspamagazine.com

Above: Traditional sweat bathing can be used to build the body’s immunity

The challenge is that it is a different culture and our thinking needs to shift from cure to prevention. We need to infiltrate the culture of the health systems we currently have. As a wellness community, we should work to bring a prevention mind-set to mainstream thinking. It’s all about putting trust and responsibility back into the hands of the individual.

Practical tips for reopening Dr. Marc Cohen shares his recommendations for spa operators and some tips to build immunity and self-care for your spa teams n Ensure that special facilities or

procedures will be required to ensure protection for people who are sick, immuno-compromised or more vulnerable. n Encourage strong wellbeing and hygiene practices for your team, including mindfulness to alleviate stress and anxiety; good sleep and nutrition; and regular exposure to sunlight. Support your team’s health and wellbeing by allowing regular access to your facilities. n Maintain optimal air quality, temperature and humidity throughout your facility. Minimising pollution, smoke and volatile disinfection by-products, keeping temperatures between 20-25 degrees and relative humidity between

40-60% are effective measures to minimise aerosol spread and reduce the chance of infection for both staff and guests. n Create reassuring communication for your guests, including advice about cleaning protocols and reminders to shower before and after treatments. n Provide education for teams and guests on how to enhance their immune function through hydrothermal treatments, including self-care at home, such as hot baths or showers in conjunction with cold showers or foot baths. n Reach out to local medical and frontline workers. Hydrothermal treatments offered as a community service, will help build their resilience and provide them with respite.

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Cultivating connection and joy

Lasse Eriksen, development manager of Norway’s Fariss Bad and member of the GWI Hydothermal Initiative, delves into sweat-bathing cultures and traditions

LASSE ERIKSEN The development manager of Norway’s prime wellness resort, Farris Bad, Lasse Eriksen has been an active member of the Norwegian therapy and wellness community for 25 years. A keen proponent of sweat bathing in all its many cultures, Eriksen is a global sweat bathing and wellness consultant and has experience of guiding projects from pre-phase concepts and design to implementation and therapist recruitment. https://farrisbad.no

childhood passion for sauna blossomed into a notable career for Norwegian wellness expert Lasse Eriksen, who is development manager for Farris Bad in Larvik, Norway, which stands out as a leading destination in the Nordics. Beautifully positioned by the sea, Farris Bad’s 2,500sqm spa offers an inspired selection of sweat-bathing traditions, including: Viking Badstu, Shamanic Inipi, Danish SaunaGus, Finnish Löyly and Russian Banya. It also serves as a training ground for Europe’s growing community of sauna champions, who come to master the latest sauna ‘aufguss’ techniques. In 2018, Farris Bad opened what was billed as ‘the largest event sauna in Northern Europe’ to really celebrate the culture of sweat-bathing. Here, some of the world’s foremost international aufguss masters perform spectacular ceremonies featuring scents, lights, steam, music and plenty of theatrical towel-flicking. Guests can also enjoy expertly delivered herbal and scrub rituals, as well as a full menu of spa treatments. Eriksen tells us more about his personal mission to “bring wellness to the world and help people everywhere enjoy the preventative health benefits of sweat-bathing”.

Can you tell us a little about the various sweat-bathing cultures?

There is a great diversity in sweat-bathing cultures worldwide and they also differ from region to region. Some are more spiritual and sacred while others are purely secular, ceremonial, medicinal or therapeutic. Sweat rituals have been practised since mankind discovered fire. Interestingly, the word ‘sauna’ derives from the ancient Finnish word for the bathhouse itself, not the act of bathing. In Baltic countries, great importance is placed on sharing sauna as part of daily life.

Are there common themes to these many different traditions?

Sweat-bathing protocols can be very different, but they certainly carry common themes. For example, Badstu from Norway, Löyly from Finland, Russia’s Banya and The Baltic’s Pirts & Pirtis all include twigs and branches as a key part of the ceremony. For balneo and hydrotherapy, it’s all about the Above from left: The event sauna at Farris Bad, Norway; a hebal ice infusion is prepared before an aufguss ceremony

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Back to Business: Hydrothermals occurs, the master pushes the aromatic hot air around the sweat-bathers through a ritual of towel flicking and theatre. The keywords for all participants are safety, hygiene and wellness. During an aufguss session, you are always welcome to leave the sauna at any time if you get too hot. For hygiene, you must always sit on a towel so that there is no direct body contact on the bench, and we ask guests to shower before and after the session. Wellness is enhanced by the silence of guests as they focus and use the time to meditate.

Is it safe to run sauna ceremonies during the current pandemic?

Yes, sauna ceremonies are safe if you follow the guidelines when it comes to hygiene, coughing and social distancing. In fact, the temperature and humidity of sauna makes it one of the safest places to be, as it is one of the most hostile environments for viruses.

How are you dealing with social distancing at Farris Bad?

social aspect of the experience. Such traditions include Roman Thermae or Balneae, Turkish or Arab Hammam, Japanese Mushi-Buro and Korean Jjimjilbang. Elsewhere, sweat-lodge experiences take place in more spiritual spaces, such as Mexican Temazcal, Indonesian Oukup, African Sifatu and Native American Inipi. In Asia, the traditions of Mushi-Buro, Sento and Onsen are Japanese and can be traced back several centuries. Closer to home, the Vikings played a significant role in introducing sweat bathing to Ireland and Britain, but Celtic Druid ‘hot-air baths’ and Celtic sweat lodges have been largely forgotten in much of the UK. More recently, sauna culture in Europe and Scandinavia has evolved to use essential oils instead of herbs, and towels now replace twigs.

What is so special about the much loved tradition of sauna aufguss?

Sauna aufguss – meaning ‘sauna infusion’ – is now gaining popularity beyond the borders of Germany, Austria and the Baltics, and can be adapted to connect guests to any spa location. A ceremony lasts between 8-15 minutes, depending on the size of the sauna. An aufguss master adds water, ice or ice balls together with essential oils onto the hot stones. Once infusion www.europeanspamagazine.com

Above: An aufguss ceremony is performed at Farris Bad, Norway

Like many hotel spas, we offer several smaller saunas, steam rooms and hot rooms as well as our big event sauna. We are following government guidelines restricting the number of guests to approximately 50% of normal capacity. We are also using time slots so guests can still enjoy quality sauna experiences but with fewer people in the spa at the same time. Our guests can also take part in educational pre-spa workshops like making their own birch whisk in the forest and creating their own scrubs from fresh and dry herbs. We believe this encourages a greater appreciation and respect for the sweat room.

“My mission is to share our rich, sweat-bathing heritage with people all over the world from all walks of life. It’s time to widen the horizons of our sweat-bathing traditions and bring them to the world of human wellness.” Lasse Eriksen Development manager, Farris Bad

Useful links https://farrisbad.no https://globalwellnessinstitute.org/initiatives/hydrothermal-initiative/ hydrothermal-initiative-members/#eriksen https://www.aufguss-wm.com/en This is the main organisation for aufguss events and championships

Wellness Design

Wellness

DESIGN PREPARING FOR REOPENING

We ask three international designers what spas can do to make their existing wellness spaces more suitable for post-pandemic operations

REPORT BY SARAH TODD

s spa facilities around the world prepare to reopen with a loosening of Covid-19 restrictions, the operational focus for many has been twofold: to create a trusted, safe wellness space while ensuring the health of both guests and teams. Perhaps more than before, there will be a desire among people to relax, restore and renew, and one fundamentally important part of meeting

this demand will be the intuitive reworking and refreshing of spa interiors. Changes will have to be made to innovate, improve and execute spa journeys that respect social distancing and also maintain the essence of each propertyâ&#x20AC;&#x2122;s wellbeing experience. Stringent hygiene considerations and some degree of social distancing may be required, so it will be important to balance this with a renewed focus on providing a warm and natural experience.

Innovative lighting design, such as installed by Alberto Apostoli at NerĂł SPA in Montegrotto Terme, Italy, can help to refresh spa journeys

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Wellness Design

From above: Outdoor spaces, such as the pool terrace at Matteo Thun-designed Waldhotel at Bürgenstock, Switzerland will be at a premium post-Covid-19; the welcoming interiors of Cottonmill Spa at Sopwell House, designed by Sparcstudio

Important future elements of a trusted wellness space will include the creative use of lighting design and possibly the introduction of a ‘micro’ or ‘cluster’ spa concept. External spaces will be at a premium and are perfect for focusing on a ‘back to nature’ wellbeing experience. In a bid to empower spa operators to flex their existing designs to incorporate the rapidly changing post-Covid-19 landscape, we sought advice from three leading wellness designers. Matteo Thun, Alberto Apostoli and Beverley Bayes share their views on what spas can do to cost-effectively enhance their existing offering and best prepare their operations for reopening. Here is the inside track on how to best strengthen your spa business through innovative, achievable and insightful design concepts... www.europeanspamagazine.com

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Wellness Design Studio Apostoli

Creating trusted spaces Alberto Apostoli believes successful spa designs will increasingly rely on the input of specialised architects and engineers, while the spa guest experience will be determined by how and when social distancing restrictions are eased DESIGNER PROFILE ALBERTO APOSTOLI

Practice: Studio Apostoli, Italy Notable spa projects: Lefay Resort & Spa Dolomiti, Italy; Portopiccolo Spa, Italy; FAAS Medical Spa Lijiang, China; Atrium Spa & Beauté, France Design ethos: Wellness-creating architecture

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choice of materials and construction techniques for post-Covid-19 operation. I would, for example, avoid grouting floors. It would also be helpful to eliminate or coat any surfaces that are difficult to clean, and consider introducing beautiful screen dividers in your relaxation areas. Communicating with guests before, during and after their visit will become even more important than before. If your spa is located within a hotel, you could possibly ask guests to get dressed in their

irstly, spas will have to do a complete check-up of their air ventilation plant, ensuring that it is easy to inspect and maintain. If possible, they should install automations for doors, taps and dryers. Guests should also be encouraged to use outdoor areas and I also believe the ‘cluster spa’ concept will become very popular, where guests can enjoy micro-spa experiences that share only a few common spaces. Social distancing and space division is perhaps the most challenging element to address as people are intrinsically sociable by nature. Spas may consider extending their opening hours, staggering entrance times or asking their guests to pre-book visits in their entirety. If space allows, think about how your interior design, such as in relaxation rooms, could be reconfigured to ease the flow of guests. Also, private areas such as spa suites could help aid any lasting social distancing measures.

Clarity and communication

One of the most important elements of designing a trusted space in these new times is lighting design, as dark corners can make guests doubt cleanliness. A warm, inviting atmosphere must also be maintained throughout, and choosing light-coloured surfaces can help to achieve this and open up the space. If you are refurbishing your spa during an enforced closure period, ensure you have the right

This page from top: Atrium Spa & Beauté, Mâcon, France; FAAS Medical Spa, China

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Wellness Design Studio Apostoli

Clockwise from left: Portopiccolo Spa Sistiana in Italy; an Apostoli concept design for Cipriani Spa in Milan, Italy; Lefay Resort & Spa Dolomiti, Pinzolo Italy

bedroom to avoid the changing areas. A spa’s flow can be reappropriated through a combination of clear signage, which also provides reassurance for guests. I suggest a synoptic communication made of a mix of texts, drawings and colours. The most important thing to consider is that your signage is creative, almost fun. We shouldn’t make our guests think that they are in a clinical environment.” Alberto Apostoli’s Three Takeaways The great outdoors: Use as much of your spa’s external space as possible The cluster concept: Try to provide a series of micro-spas that share only a few common spaces Filter spaces: Offering guests a space in which to relax also allows for the sanitation of various areas www.albertoapostoli.com

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Wellness Design Matteo Thun Milano

Mindfulness and contemplation According to Matteo Thun, the principal goal of wellness design is to provide the ultimate relaxation experience, so spas should focus on smart design concepts to help reassure guests DESIGNER PROFILE MATTEO THUN Practice: Matteo Thun Milano Notable spa projects: Vigilius Mountain Resort, Lana, Italy; Terme Merano, Italy; Waldhotel BĂźrgenstock, Switzerland; and Jod Schwefelbad, Bad Wiessee, Germany (opening soon) Design ethos: Timeless, pure, durable, intuitively understandable

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irst and foremost, it should be stated that there is no evidence that coronavirus spreads to people through the water in pools, hot tubs or water features. According to the Centers for Disease Control and Prevention*, standard operation and maintenance systems, including disinfection with chlorine and bromine, should inactivate the virus in the water. Nonetheless, stringent hygiene and generous space allowance will be top priorities in wellness design going forward, with cleanliness as important as health and fitness in the longevity of spa facilities. Clockwise from top: JW Marriott Venice, Italy; Vigilius Mountain Resort, Italy; Jod Schwefelbad, Germany

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Wellness Design Matteo Thun Milano

This page from above: Jod Schwefelbad, Germany; Waldhotel at Bürgenstock, Switzerland

As well as private treatment rooms, the layout of high-traffic social spaces will need to be revisited to ensure proportions that grant social distancing. Also, intuitive access to automatic and sensored sanitisers and washbasins should be provided throughout. The introduction of contactless wristband access technology, which could be used for all spa purchases as well as timed spa experiences, would also help reduce possibly problematic touch-points.

Breathing in nature

A warm, human atmosphere can still be easily conveyed through the use of natural colours and materials such as wood and stone, further complemented by lush indoor planting to aid air purification. It has been proven that we regenerate and recover quicker and for longer in a natural environment, so focusing on this will benefit your guests’ wellbeing. Spa visits in the future will be driven by a desire www.europeanspamagazine.com

to improve our immune systems. As architects, we should consider the latest technology-driven solutions for air purification in order to offer the highest quality of clean air as this will become critical in spa operation. State-of-the-art purifiers could also be discreetly integrated within existing spa designs, with screens used to relay air quality levels as well as maximum/current occupancy numbers in various spaces. Additional technological enhancements include self-cleaning spa features that can be activated when not in use by guests. Although spas have traditionally focused on social gatherings, the increasing stresses of everyday life and the inability to disconnect from technology, as well as the effects of Covid-19, will see a shift towards wellness spaces that evoke mindfulness through solitude and self-contemplation. This focus on the ‘inner self’ in spas will be reflected in the choice of soft music, the sounds of water and nature, low-level lighting and incredible views that nurture and stimulate inner peace rather than lively social interaction.” * www.cdc.gov/coronavirus/2019-ncov/php/water.html Matteo Thun’s Three Takeaways Spatial reconsideration: The size, location and ventilation of spaces within a spa will become critical to maintaining the health of guests Talking tech: Immunity-boosting treatments and features will become a focal point for reopened spas A new menu: Think about how you can incorporate nutritious food menus and innovative spa treatments to reinforce your preventative health message www.matteothun.com

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Wellness Design Sparcstudio

Taking a sensory audit Beverley Bayes predicts that guests will want to escape hermetically sealed, artificial environments in favour of embracing the outdoors with natural pools and spa gardens becoming even more attractive for guests DESIGNER PROFILE BEVERLEY BAYES

Practice: Sparcstudio Notable UK spa projects: Dormy House Spa, South Lodge Spa, Exclusive Hotels, Cottonmill Spa at Sopwell House, Aqua Sanas at Sherwood Forest, Longleat Forest, UK and Longford Forest, Ireland Design ethos: Unique, authentic, experience-led design

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he enforced closure period that the Covid-19 pandemic has brought about is an opportunity to take stock of your spa and think about the ways in which your guest experience can be refreshed. There will be a certain level of anxiety over safety from guests returning to spas, but retaining the ‘soul’ of your spa is primarily about ensuring that the subtle sensory This page from below: The pool at The Spa at South Lodge, West Sussex, UK; the Forest Garden relaxation room at Aqua Sana, Center Parcs Longford Forest, Ireland

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elements and personal touches are emphasised. In order to avoid sanitising the spa experience, undertake a ‘sensory audit’ to review the more subtle elements in your property and consider how these can be improved or highlighted. This includes an aroma audit to find out what your spa really smells like, then look at how relaxation room and heat cabin scents can be used to provide a more natural and botanical ambience. I would also recommend reviewing the levels of comfort that your spa provides, including refreshment points and vanity station amenities. Having plenty of towel drops and well placed bins, ideally integrated into spa fixtures, makes it easier to maintain the perception of a clean environment. Now is also a good time to review your soft furnishings and consider replacing tired, synthetic throws with soft, stonewashed organic cotton and new cushions to refresh and add colour. Provide further links to nature through extra planting and consider adding some beautiful new features, such as low-maintenance suspended air-plants, terrariums or succulents mounted on driftwood to add a more contemporary vibe.

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Wellness Design Sparcstudio

Clockwise from above: The outdoor pool, Meditation Room and changing facilities at Cottonmill Spa at Sopwell House, Hertfordshire, UK

Providing personal space

Inevitably after the lockdown, guests will need and appreciate more personal space in spas, so it’s important as an operator to look at how this can be achieved. ‘Free to roam’ areas, such as pools, thermal suites and relaxation spaces, will need to rely more on signage and other methods to inform. The recent trend for added transparency in thermal suite design is a great benefit as it allows guests to check, through glass enclosures, how busy a heat cabin is prior to entering. Where rooms are dark or enclosed, it is possible to incorporate sensors and a small electronic screen near the door to show which of the beds are www.europeanspamagazine.com

occupied. This also minimises the disturbance of guests already in the room when doors are opened and closed unnecessarily. Guests will want to escape artificial environments and will embrace the outdoors with natural pools and spa gardens bound to be popular. Be it a garden, a courtyard, a roof terrace or just a view through an open window, there are many opportunities to enable clients to return to nature. Outdoor sensory experiences could include relaxation zones dotted around an aromatic herb garden; daybeds arranged around a firepit sprinkled with cedar chips; or playful swinging seats alongside a beautiful trickling water feature.” Beverley Bayes’ Three Takeaways Spa in nature: Post-Covid-19, there will be an even greater emphasis on outdoor spas and a link to nature Macro to micro: Large, communal relaxation spaces will give way to more intimate spaces, including pod changing rooms and smaller shared treatment rooms Health is the new wealth: The lines between wellness, spa and fitness will be more blurred and even more in demand as guests look to be healthier in mind and body www.sparcstudio.co.uk

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Design Innovation Lemi Spa Shield

A shield of protection Matteo Brusaferri, general manager of Lemi, describes how the Italian spa equipment specialist is working to support spas around the world as they prepare to reopen

pecialising in the design and manufacture of luxury treatment beds, chairs and multi-functional spa rooms, Italian equipment expert Lemi launched in 1989 and strives to continually improve and innovate in every area of its business. With a reputation for offering the very highest levels of design and quality, Lemi offers a wide range of customisation options, including colours, materials and finishes, while its padded models are hand-finished by a highly skilled upholstery department. All of its products are supplied with an extended warranty and benefit from a Lifetime Assistance service. We spoke to the brand’s general manager, Matteo Brusaferri about the steps it is taking to help spas move towards reopening. Tell us a little about your new Spa Shield innovation Now, more than ever, we are aware of just how essential a sanitised and disinfected spa environment is for the health, wellbeing and safety of all. That’s why we decided to create the Spa Shield, which is designed to guarantee the necessary protection for therapists and guests during any kind of facial treatment. The simple, yet functional design of Spa Shield is easily adapted to any treatment table and its thermoformed Plexiglass structure works as a physical barrier against potential contamination. Spa Shield’s height can be adjusted by a simple rotating handle, while the solid structure of 108

the painted metal base is equipped with silent rubber wheels that allow it to be easily moved. It can also be fixed into position with a brake mechanism. How will this support spas in their planning for reopening? Spa Shield is designed to make it possible for spas to return to normal by creating a safe spa environment for therapists and guests. The freedom of movement facilitated by the design of the Plexiglass protective structure enables the practitioner to perform facial treatments at ease while reassuring clients that their health and safety has been properly considered.

“Now, more than ever, we are aware of just how essential a sanitised and disinfected spa environment is for the health, wellbeing and safety of all.” Matteo Brusaferri General manager, Lemi

Lemi’s Spa Shield aims to provide peace of mind for therapists and guests

What else does Lemi provide to help spas achieve best practice? We have always supplied a wide range of accessories and equipment alongside our treatment beds to ensure that spa treatment rooms benefit from maximum hygiene levels and the ultimate in workspace optimisation. To meet current needs, we’ve established a SaniSPA protocol, which sets out the guidelines required to keep our treatment beds sanitised, which is also made easier by our polyurethane mattress covers and disposable headcovers, which ensure the highest hygiene levels between treatments. Despite the challenges we have faced this year, the wellness industry will play a fundamental role in the economic and social recovery that is set to take place post-lockdown as people look for ways to boost their physical and mental wellbeing. www.lemi.it www.europeanspamagazine.com

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Back to Business Post-Covid-19 resources

Roadmap to reopening

European Spa shares a selection of the most useful post-pandemic resources

pa and wellness businesses around the world are preparing to reopen while adjusting their operations to meet the new health and hygiene challenges that coronavirus presents. From cleaning protocols to social distancing, maintaining business continuity, performing regular risk assessments and anticipating future demand, the challenges are complex and different in each part of the world. European Spaâ&#x20AC;&#x2122;s round-up of government guidance and resources specific to the spa, beauty, wellness hospitality and fitness industries will help provide clarity around how to reopen your business in a timely and safe manner.

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UK GOVERNMENT ADVICE With the rapidly changing nature of the Covid-19 pandemic, information and advice from governments can change quickly. For all the latest information on COVID-19 and the measures being taken, please visit: For a comprehensive guide to health advice and legal obligations in the United Kingdom: https://www.gov.uk/coronavirus For a comprehensive guide to health advice and legal obligations in Scotland: https://www.gov.scot/coronavirus-covid-19/ For a comprehensive guide to health advice and legal obligations in Wales: https://gov.wales/coronavirus For a comprehensive guide to health advice and legal obligations in Northern Ireland: https://www.health-ni.gov.uk/news/latest-update-coronaviruscovid-19-3

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Back to Business Post-Covid-19 resources SPA & WELLNESS RESOURCES European Spa’s ‘Spa Crisis Management Plan’ - A concise business tool for spa leaders presents clear guidance and easy-to-follow advice on how to respond to the pandemic: https://mailchi.mp/spapublishing/spacrisismanagementplan European Spa FREE Six-month digital subscription - Helping you get back to business, sign up to receive the June/July, Aug/Sept and Oct/Nov editions without charge: https://mailchi.mp/spapublishing/6monthsfree The Global Wellness Institute has aggregated a number of global resources for hotel, spa, fitness and wellness businesses: https://globalwellnessinstitute.org/positivelywell/reopening-standards-toolkits/ The International Spa Association has sought advice from global experts to review all content and share their expertise in order to ensure the ISPA Spa Reopening Toolkit is factual and addresses the needs of the spa industry: COVID-19 Resources: https://experienceispa.com/covid-19-info Reopening toolkit: https://experienceispa.com/covid-19-resources-new?id=400 The Irish Spa Association has offered member webinars throughout the crisis and has launched its COVID-19 Business Continuity & Reactivation Plan: https://media.wix.com/ugd/5c0333_7a58cf106c73403ba8906f3701e46140.pdf?fbclid=IwAR1-HptsW3Z1daoOvP_3srgchmhg f5Wovgp4KMIZw_ukiYTm8k2J8GzgotI Additional resources from the Irish Spa Association: https://www.irishspaassociation.ie/covid-19-resources The UK Spa Association provides a valuable set of UK focussed resources for spa operators: www.spa-uk.org CIDESCO offers a global standard in training for schools, colleges, beauty salons and spas: For schools: https://cidesco.com/wp-content/uploads/2020/05/Standard-Operating-Procedures-for-Schools-COVID-19.pdf For spas and salons: https://cidesco.com/wp-content/uploads/2020/05/Standard-Operating-Procedures-for-Salons-SpasCOVID-19.pdf The British Association of Beauty Therapy and Cosmetology (BABTAC) has developed its Back to Work Guidelines for beauty and hair salons: https://www.babtac.com/userfiles/files/BABTAC%20Back%20to%20Work%20Guidelines%20.pdf ESPA has compiled its International Spa Guidelines for 2020: https://globalwellnessinstitute.org/wp-content/uploads/2020/05/ESPA-Guidelines-COVID-19-Ext_.pdf

RESOURCES FOR BUSINESS, HOSPITALITY AND FITNESS The Confederation of British Industry (CBI) offers daily webinars and a range of resources for business: https://www.cbi.org.uk/coronavirus-hub/ The Federation of Small Businesses is offering advice and guidance for small businesses and the self-employed: https://www.fsb.org.uk/campaign/covid19.html UK Hospitality is the country’s leading hospitality trade association and represents the interests of its hospitality sector: https://www.ukhospitality.org.uk/page/coronavirus UK Active is a not-for-profit association with over 3,500 members, including commercial fitness gyms and community leisure centres. It has proposed a four-stage strategy for reopening: https://www.ukactive.com/news/ukactive-sets-out-four-stagestrategy-to-support-reopening-of-physical-activity-sector/ Technogym offers practical advice on club layouts, instructions on cleaning and sanitising, digital services for booking and managing access, as well as communication tools: https://www.technogym.com/land/en-int/re-open-for-a-better-world-2020

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Industry Opinion Amanda Winwood

TAKE COURAGE Amanda Winwood, founder of Made for Life Organics, spells out a crucial message for spa and hospitality leaders

he Covid-19 epidemic has been, and remains, a time of great uncertainty. We are all keen to see the doors to spa businesses open as soon as is legally and practically possible, but there remains much confusion and concern about how to do so in a positive fashion. In these uncertain times, Winston Churchill’s words, that “fear is a reaction, courage is a decision,” perfectly captures the way in which we need to respond. Spa leaders, it’s time to act with courage as your guide – spelled out as an acronym, it can help to set the agenda for your reopening strategy.

Communication This is the starting point for

planning and for moving forward. It involves constructive, honest conversations with yourself and your team about how you can and should move forward, and why.

Amanda Winwood is founder and managing director of Made for Life Organics. With more than 35 years’experience in hotels and tourism, she is a qualified massage and Reiki practitioner, and also launched the Made for Life Foundation and Cancer Touch Therapy concept to support people with cancer to access spa treatments.

Adapt Leaders are flexible and innovative. We are

and tourism operator, when we opened up a new venture, we always did a ‘soft launch’. I recommend this is what spa operators and hoteliers plan for now. Iron out any teething problems before you open fully to the public, and engage with your teams so that everyone is involved in the planning and process.

now dealing with a new world and a changed landscape, and we must respect that. Air travel is restricted and will continue to be for some time. Until people gain confidence and airlines begin to recover, more people will holiday in their home countries and probably for shorter periods of time, perhaps just two or three days. Consumer spending will also be restricted so these are all factors we should be responding to.

Understanding Try to consider how your customers

Gratitude Be thankful for your teams and your guests,

Opening How do you do this? As a former hotelier

and team may feel upon their return to your property. Many may be fearful and could have been in that mindset for many weeks. It is our job, as leaders, to engage them and provide reassurance that there is a brighter future ahead. Let us have balance and understanding about Covid-19 and the statistics regarding the illness, and how this impacts our business model and operation.

Research This is a great time to engage with customers and find out what they would like to experience when they come back to you. Before you implement new ideas and incur additional expense, be sure what your customers truly want. Write to them and engage them. Ideally, you could incentivise them to answer a questionnaire that will provide you with valuable data and clarity about how they feel and what services they are likely to want when you reopen.

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and ensure that they can clearly see we are delighted to see them again. Why not try to specifically open your doors to those who have been on the frontline, such as health workers, and help them access wellness and hospitality. Bottom-line profit is not the sole purpose of any business. Finance is important, but reconnecting with your community and showing what you stand for as a brand can have long-lasting effects.

Empathy When we put ourselves in someone else’s

shoes, we create a better understanding of the right thing to do. Asking your guests’ what their priorities are in advance of arrival will assure them that a warm welcome, even if it is socially distanced, awaits them. Everyone needs to know that their wellbeing is at the forefront of everything you do, be they guests or team members. www.madeforlifeorganics.com

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Spa Life Digital 2020 Ireland 2020 is going online 15th – 16th September 2020 Covid 19 may have prevented us going ahead with our full Galgorm Spa & Golf Resort wellness experience until next year, but we’re not going to let it stop us bringing the Irish Spa community together this year! Presenting our first ever live virtual event. Now more than ever we need to connect our community; to help and inspire each other to navigate a new way forward and to set a new standard of excellence for customers. Join us in celebrating innovation and excellence in the sector through a two-day virtual mix of: • • • • •

Online networking opportunities Industry insight from a host of expert speakers Virtual supplier showcases Exposure to the latest trends and innovations Hands-on access to real brand products in your off-line goody bag

To find out more and book your place visit: www.spa-life.ie www.spa-life.ie

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