European Spa magazine - Issue 78 by European Spa magazine

S P E C I A L

E D I T I O N

Issue 78 | October/November 2020

The essential resource for spa businessand and wellness wellness hospitality The essential resource for spa business hospitality

THE NO.1 MAGAZINE

FOR SPA AND WELLNESS

Helping you get back to business Answering the big questions, European Spa is the essential resource for spa business and wellness hospitality. We are here to help you.

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Welcome I SS U E 78 | OC TOBER / NOV E M BER 2020

The power of positivity

espite the challenges Covid-19 continues to bring, I am constantly heartened by the stories of triumph over adversity that have been flowing in as the team here at European Spa gather the latest news, launches and expert insight. In this issue such strength is well exemplified by a visit to Champneys’ newly launched, £12 million spa at Mottram Hall in Cheshire (p32). That this significant project has been delivered despite the recent circumstances is a real testament to Champneys’ leadership, teamwork and determination. We also head to Scotland to meet the mercurial founder of PURE Spa & Beauty, Becky Woodhouse, whose team have worked to welcome back guests to its urban locations – even launching a brand new facility in the north-west of England as soon as lockdown ended (p62). We find more empowering stories from spa directors across Europe as we journey north to catch up with Anette Ose at The Well in Norway (p88); south to the Atlantic coast of Portugal to hear from Maria d’Orey at Pine Cliffs Resort’s Serenity (p68); and check in with Calcot & Spa’s Cathy Ball in the Cotswolds, UK (p100). To celebrate the coming of winter, Mark Smith rounds up this year’s festive gifting collections and offers expert retailing tips for spas looking to boost their revenue (p50). Elsewhere, wellness expert Iain Bell discusses the industry’s rapid shift to digital (p110); PR specialist Tracey Stapleton reveals the power of influencers (p84); and our Leadership Masterclass details how to encourage and sustain your spa team (p96). Last but not least, European Spa is proud to support the launch of the Standards Authority for Touch in Cancer Care (SATCC), which is set to revolutionise spa access for those with cancer. We talk to its founder, spa pioneer Sue Harmsworth, MBE (p44). We wish you success and staying power for the busy months ahead and don’t forget to connect with us on social media, including @eurospamag on Instagram for our weekly sessions ‘In conversation with...’ spa leaders.

Sarah Camilleri Publisher & founding editor

Publisher & founding editor Sarah Camilleri +44 (0) 7742 977926 sarah.camilleri@spapublishing.com Contributing editor Sarah Todd sarah.todd@spapublishing.com Contributing editor Mark Smith mark.smith@spapublishing.com Art director Richard Page richard@spapublishing.com Production editor David Fagan david.fagan@spapublishing.com Subscriptions manager Angela Sharpe subscribe@spapublishing.com Accounts manager Julie Jones accounts@spapublishing.com Expert contributions from: Sue Harmsworth, MBE, Amanda Winwood, Becky Woodhouse, Maria d’Orey, Tracey Stapleton, Anette Ose, Helena Grzesk, Lorraine Jackson, Anna-Cari Gund, Cathy Ball, Iain Bell, Andrew McPherson, Abi Selby, Stephanie Holland, Beverley Bayes European Spa office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK. Spa Publishing Ltd is registered in England. Company No. 6293825

European Spa, the essential resource for spa business and wellness hospitality, is published six times a year by Spa Publishing Ltd. Our print edition is produced by Buxton Press on paper sourced from FSC certified forests.

www.europeanspamagazine.com

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Contents I SS U E 78 | OC TOBER - NOV E M BER 2020

BACK TO BUSINESS

14 NEWS

Our round up of recent developments and appointments leads with the launch of Ensana Group’s first UK property, Buxton Crescent in Derbyshire, following its £70 million rennovation

HOW TO GET AHEAD IN THE ‘NEW NORMAL’

Tracey Stapleton, founder of The Spa PR Company, describes the role that the press and social media influencers can have in promoting your business

96 LEADERSHIP MASTERCLASS

Team tips from the UK Spa Association’s Helena Grzesk, Lorraine Jackson of Red Careers consultancy and Raison d’Etre’s Anna-Cari Gund

114

THE BEST OF INSTAGRAM LIVE

Takeaways from our ‘In conversation with...’ events with Grantley Hall’s Andrew McPherson, Abi Selby of Spabreaks.com, Stephanie Holland of David Lloyd Clubs and Sparcstudio’s Beverley Bayes

128 RESOURCE CHECKLIST

A collection of valuable links to the best online guidance for spa businesses during the pandemic

FROM THE INDUSTRY 28

[COMFORT ZONE]

Davines Group founder Davide Bollati shares details of its B Corp re-certification and sustainability goals

42 TECHNOGYM

The latest innovative offerings from the Italian fitness and wellness equipment brand

On the cover

60 HYDRAFACIAL

The global treatment pioneer on how beauty tech can provide opportunities for spas of all sizes

112 LEMI

How the treatment room equipment specialist is supporting spas around the world

110

European Spa is the essential resource for spa business and wellness hospitality. Our cover star spa this issue is The Well in Norway.

A note for our readers At the time of going to press, the World Health Organisation has continued to classify the coronavirus (Covid-19) outbreak as a pandemic. Many of the editorial stories in this issue feature the opinions of leading global industry experts. The Publisher recommends that readers always check current government guidelines in their home territory for the latest guidance and legislation.

www.europeanspamagazine.com

Contents I SS U E 78 | OC TOBER - NOV E M BER 2020

SPAS

MOTTRAM HALL, UK

SERENITY, PINE CLIFFS RESORT, PORTUGAL

THE WELL, NORWAY

We visit Champneys’ newly opened flagship property in the north-west of England, to see its £12 million spa which was completed and launched despite recent Covid-19 restrictions Director of spa and fitness Maria d’Orey reflects on the challenges of reopening and the popularity of the spa’s new Lockdown Recovery Treatments Anette Ose, spa and sustainability manager, discusses how the unique property has been communicating its new operating methods to guests

100 CALCOT & SPA, UK

120

Spa director Cathy Ball tells us how the business engaged its guests through lockdown and recently completed a £500,000 investment at the property

DESIGN

120 STYLE

A selection of beautiful and practical furniture, fittings and finishes including stylish outdoor daybeds from Vondom

Menu 50

FESTIVE RETAILING

We provide expert retail advice from leading spa brands and spotlight the limited edition collections that could boost your seasonal revenue

76 MENU

Our selection of the latest product and treatment launches looks at the inclusion of vegan collagen in Caudalie’s Resveratrol Lift range

www.europeanspamagazine.com

WELLNESS LEADERSHIP 44 LAUNCH EXCLUSIVE:

STANDARD AUTHORITY FOR TOUCH IN CANCER CARE

We talk to ESPA founder Sue Harmsworth, MBE, about the launch of a new initiative to open up UK spas to those living with cancer

BECKY WOODHOUSE, PURE SPA & BEAUTY

After opening her 16th facility, the entrepreneur reveals plans to open a further 30 urban wellness sites in cities across the UK

104 WELLNESS

As the UK government launches new measures to tackle obesity, we examine how spa and wellness centres can play a part in empowering their guests

110 THE FUTURE IS ONLINE

Executive Fitness Foundation founder Iain Bell encourages spas to embrace the digital revolution that began from necessity but will be here to stay

Back to business News & industry developments

Business

GLOBAL DEVELOPMENTS

APPOINTMENTS

INVESTMENT

NEWS

EDITED BY SARAH TODD

Ensana makes its debut in UK market

Multi-million pound restoration of Buxton Crescent will revitalise town’s traditional spa culture UK: The Buxton Crescent Ensana Spa opened on October 1 following a £70 million [E77 million] restoration of the property’s hotel and spa. Located in the historic spa town of Buxton in the Peak District, Buxton Crescent is the first UK property from Ensana Health Spa Hotels and its multi-million pound renovation was supported by the National Lottery Heritage Fund and other stakeholders. 14

Buxton Crescent’s Georgian building has been sensitively restored to offer 81 bedrooms and suites as well as a 1,858sqm spa that utilises the therapeutic, mineral-rich waters that run through the town. The spa offers eight treatment rooms including one dual room, some of which feature the building’s original stained-glass windows. There are also three pools: a fully

refurbished Victorian-era thermal pool that is chemical-free and filled with heated, mineral-rich water; a relaxation pool that is covered by a dark ceiling pierced by shafts of light; and an indoor-outdoor rooftop pool. Other facilities include a bio-thermal sauna, an infra-red sauna and a Salt Cave supplied by Milk Leisure. The spa’s gym is equipped by Technogym. Launched in 2019, the Ensana group

www.europeanspamagazine.com

Back to business News & industry developments

News in brief Elemis supports Breast Cancer Now charity UK: Wellness skincare brand Elemis has launched a limited-edition supersize day cream to support the research and care charity Breast Cancer Now. For the 20th year running, its Pro-Collagen Marine Cream 100ml has been launched exclusively on the Elemis website with £10 of the purchase price going to charity.

www.elemis.com

Mandarin Oriental to manage Vienna property

now manages 26 spa hotels in the Czech Republic, Hungary, Romania and Slovakia and the UK. These are located in some of Europe’s most historic spa towns, which are renowned for their natural healing resources and restorative properties. Speaking exclusively to European Spa, Mark Hennebry, chairman of Ensana Hotels said: “We are thrilled to bring our brand to the UK for the first time and look forward to reviving the wellness traditions of this historic spa town. “The hotel first opened 230 years ago for notable visitors to ‘take the waters’ of Buxton, and we are proud to be revitalising this centuries-old tradition.

The therapeutic quality of Buxton’s water is unparalleled anywhere in the UK and hydrotherapy is at the forefront of Buxton Crescent’s spa offering.” Primarily focused on therapies that incorporate the hotel’s natural water resources, signature spa treatments include a CO2 Infusion Mineral Bath and a Thermal Mud Pack using mineral-rich mud sourced from Héviz in Hungary. Professional product partners include [comfort zone] for face and body treatments and Mavala for manicures and pedicures. Other suppliers to the spa include Ellisons, which provided the treatment beds for massages, facials and mud treatments; and BC Softwear for linen, towels and robes. Trautwein supplied the underwater jet bath and hydro massage bath, while McMillan Furniture equipped the spa bistro and provided reception furniture and retail units. www.ensanahotels.com

Body reawakening: Decleor launches Aroma Blend

“The therapeutic quality of Buxton’s mineral rich water is unparalleled anywhere in the UK and hydrotherapy will be at the forefront of Buxton Crescent’s spa offering.” Mark Hennebry, Chairman, Ensana Hotels

www.europeanspamagazine.com

Austria: Mandarin Oriental Hotel Group has announced that it will manage a luxury hotel, branded residents’ accommodation and spa in Vienna. Scheduled to open in late 2023 with the conversion of the property already underway, Mandarin Oriental, Vienna, will be housed in a heritage building that served as the city’s commercial law court from 1912 to 2003. Its Spa at Mandarin Oriental will feature a series of treatment rooms, a swimming pool and a fitness centre.

www.mandarinoriental.com

BC Softwear adds new luxury spa partnerships UK: Leading spa textiles supplier BC Softwear has expanded its portfolio with three new partnerships. Bamford Wellness Spa will now use its new biodegradable and natural slippers, while Dylan Coastal Resort in Carmarthen, Wales, will offer guests fast-drying SupremeSoft bathrobes and towels. Finally, Champneys at Mottram Hall in Cheshire will include items from the SmartSoft collection as well as eco-saving knitted technology towels.

www.bcsoftwear.co.uk

Back to business News & industry developments

Serenity at Seaham Hall expands outdoor wellness space UK: Seaham Hall hotel in County Durham has reopened its Serenity spa with an enhanced outdoor wellness offering. Situated within 37 acres of landscaped gardens near the county’s Heritage Coast, parts of the hotel’s expansive grounds have been repurposed to increase guest comfort. The spa’s Zen lounge, dedicated to post-treatment relaxation, has

been extended to include a sheltered terrace facing the landscaped gardens. Elsewhere, a new Slumber area offers five individual water flotation beds, supplied by Back Care Beds, which are partitioned by translucent drapes. Exercise bikes and a ‘pop-up’ Technogym sunrise training experience have been introduced along with access to the brand’s MyWellness app, while

bedtime hypnosis sessions from resident expert Silvia Mather are also available. Discussing the opening in relation to the ongoing pandemic, Serenity’s spa manager, Amanda Hardy, said: “We have always been renowned for our high levels of service and standards, including hygiene, and guest and team welfare are at the forefront of all that we do.” www.seaham-hall.co.uk

‘Game-changer’ Sue Y. Nabi is appointed CEO of Coty Inc. Global: Beauty entrepreneur Sue Y. Nabi has become the new CEO of Coty Inc. Effective from September 1, 2020, Nabi will lead Coty alongside newly promoted executive chairman Peter Harf. The founder and CEO of luxury skincare line Orveda, Nabi has previously served as worldwide president of both L’Oréal and Lancôme. During her 20-year tenure at the former she introduced campaigns for cosmetics and skincare that appealed to a wider demographic. A hallmark of her success is said to have been a facility to build and manage diverse, multi-functional global teams.

Commenting on her appointment, Nabi said: “Peter and Coty’s leadership have laid the groundwork to revitalise an iconic beauty business. I’ve been following their progress avidly and am inspired and energised by the opportunity to proudly lead the global team into the future as we build the new, more modern Coty.” Harf added: “Sue is renowned as a visionary and ongoing game-changer whose outstanding creativity is celebrated in the beauty industry. I am proud that she now wants to bring her unique sense of inspiration to Coty.” www.coty.com

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Back to business News & industry developments

Stoke Park completes refurbishment UK: Luxury Buckinghamshire hotel, spa and country club Stoke Park has completed its gym renovations. Its upgrade of the 371sqm gym in partnership with commercial brand Matrix Fitness includes the installation of the brand’s latest 7xi Cardio range. The digital, fully connected products link users to entertainment options and fitness tracking during their workout with the aim of creating a more user-friendly member experience. “We wanted to give our members and visitors a seamless and connected journey throughout their workout,” said Sarah Westbrook-Burr, head of fitness at

Stoke Park. “We’ve had really positive feedback from both users and our fitness team who love the connectivity, visuals and entertainment options that the new equipment brings.” Nigel Tapping, head of sales for spa and hospitality at Matrix Fitness UK added: “Premium fitness suites and versatile gym designs are playing an increasingly vital role in the spa and hospitality sector, and it has been fantastic to collaborate with the Stoke Park team to provide a cutting-edge experience for their members.” www.stokepark.com www.matrixfitness.co.uk

Appointments Clive McNish becomes group director at GOCO Hospitality Global: Clive McNish, former general manager of Glen Ivy Hot Springs, has become group director of operations for leading consultancy GOCO Hospitality. Having worked Clive McNish for GOCO in various roles since 2014, McNish will return to the company’s headquarters in Bangkok, where he will apply his considerable operational and management experience to the brand’s portfolio of spas and retreats.

www.gocohospitality.com

John Kao joins GWI advisory board Global: Author John Kao has been added to the advisory board of the Global Wellness Institute (GWI). Considered a thought leader on enterprise transformation, Kao John Kao will work with the GWI on its PositivelyWell initiative to ‘Reset the World with Wellness’. His expertise will help to extend the impact of the Institute’s five pillars: research, initiatives, roundtable discussions, wellnessevidence.com and the Wellness Moonshot.

www.globalwellnessinstitute.org

Steve Ewing heads up Mottram Hall UK: Ahead of its relaunch as a Champneys Health Spa, Steve Ewing has been appointed spa director of Champneys Mottram Hall in Cheshire. Having previously been club and spa manager Steve Ewing at Mottram Hall, Ewing rejoins the property from Carden Park. Commenting on his appointment, he said: “I was delighted to return to Mottram Hall and see the final stages of its transition into a Champneys Health Spa. It’s a place that always meant a lot to me and I’m happy to be back as part of the team here.”

www.champneys.com

www.europeanspamagazine.com

Back to business News & industry developments

Therme Group plans major UK projects

Appointments Ian Mackie leads Natura Bissé for UK and Ireland

UK: Ian Mackie has been appointed managing director of Natura Bissé UK and Ireland, replacing Sali Ian Mackie Flores who has moved back to Barcelona to join the global team at the company’s headquarters.

UK: Following approval for a £250 million (E274 million) wellbeing resort in Manchester, Therme Group has revealed plans to develop the concept elsewhere in the UK, including several locations in London, Wales and Scotland. The roll-out of the resorts will create more than 3,000 new jobs across projects with a similar concept to the 28-acre Therme Manchester, where construction work will begin in 2021. The sites will combine nature, sustainable technology and culture, offering a fun and relaxing experience that also focuses on boosting mental and physical health. Guests will be able to experience thermal bathing traditions from around the world as

well as affordable wellbeing therapies. The scale of each resort means entry prices can be set at a level that is socially inclusive. Therme Group will work with central and local government bodies, investors and stakeholders to deliver its UK development plan. There are also developments in the pipeline for Asia, Europe and North America. Therme Group’s latest resort opened in 2016 in Bucharest and welcomes 1.3 million visitors each year. The company’s UK chief operating officer, James Mark, said: “Our aim is to ensure that a Therme Group wellbeing resort is within easy reach of 90% of the UK population.” www.thermegroup.com

ishga heads to the US with distributor deal US/Scotland: Organic seaweed-based skincare brand ishga has expanded its global presence by appointing a distributor for the US and Canada. With an aim to develop strategic partnerships with premium spas and hotels, ishga Organic Seaweed Skincare (North America) will be based in Florida with a team of distributors based on the west coast to ensure national reach. The distributor will also operate the brand’s direct-to-consumer online retail business

while developing relationships with a select number of retail stores. Sustainably sourced, formulated and produced in the Hebrides, ishga blends mineral-rich seaweed extract with organic ingredients and essential oils to offer natural products and professional spa treatments. Stewart Hill of ishga Organic Seaweed Skincare (North America) said: “I am so passionate about ishga; the owners and staff are committed to creating the highest quality products that align with natural resources and community.” www.ishga.com

Bringing more than 25 years of international experience to his new role, Mackie said: “I’m excited to make Natura Bissé stronger going into the future so we have a 360-degree view of the business and can add value to our partners.”

www.naturabisse.com

Dermalogica boosts Irish sales and marketing teams

Sinead Dowling

Ann-Marie Henley

Ireland: Leading professional skincare brand Dermalogica has made two senior appointments to its sales and marketing teams. After working with the brand for 16 years in a range of sales and business development roles, Sinead Dowling has become head of marketing, Ireland. Meanwhile, Ann-Marie Henley has become divisional sales manager, Ireland and will be responsible for the ongoing development of new and existing business in Ireland.

www.dermalogica.com

www.europeanspamagazine.com

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Back to business News & industry developments

Campbell Gray develops Portuguese wellness retreat Portugal: Campbell Gray Hotels group is to open a new wellness retreat called Palácio de Canavezes near the city of Porto in early 2021. Located in a restored former palace hotel that dates back to the early 1900s, Palácio de Canavezes will have 52 bedrooms and suites all overlooking the River Tâmega on the edge of the Douro Valley. A restaurant and terrace overlooking

the River Tâmega will be accompanied by a 1,000sqm PUREGRAY health and wellness facility with a menu focusing on holistic wellbeing. Five treatment rooms will include one for couples and other facilities will include an indoor swimming pool, a sauna and a steam room. The development and restoration is being overseen by Porto-based architect Pedro Gomes Fernandes of Europlan,

with interior design by Paulo Lobo. The managing director of Campbell Gray Hotels, Alan O’Dea, said: “The restored Palácio de Canavezes will be one of the most sought-after wellness retreats in Europe, offering not only a beautiful setting near Porto but also expert advice on guests’ medical wellbeing. It is a magnificent addition to our portfolio.” www.campbellgrayhotels.com

Czech government pledges d37m health tourism package Czech Republic: Acknowledging the significant role that spas and wellness resorts play in its economy, the Czech government has announced a package worth more than E37 million [£34 million] to help attract spa guests back to the country and stimulate its historic health tourism industry. Originally aimed specifically at Czech residents, discounts of E152 are also now available to UK residents booking a ‘curative, preventative stay’ of at least six nights and five cures that take place in a Czech spa facility by the end of 2020. Many of the facilities included in the scheme are within the West Bohemian Spa Triangle, home to one of the world’s largest concentration of curative water springs. www.visitczechrepublic.com 24

www.europeanspamagazine.com

Spa Life UK Virtual Convention

24th - 25th November 2020 The Spa Life UK virtual spa convention will allow you to re-connect with the spa community at this crucial time. You will enjoy business conversations, casual chats, industry gossip and all the in-between stuff that guarantee a great personal experience, all from the privacy of your office or the comfort of your sofa. Join us for: • • • •

Buyer-supplier meetings On-line management conference EXPO Arena Good Spa Awards

For bookings and information visit:

www.spa-life.co.uk

Back to business News & industry developments

We Work Well team announces EMEA networking event Europe: American event company We Work Well Inc. has announced its expansion into Europe with the launch of the internet-based networking event, We Work Well EMEA. Founded by Monica Helmstetter and Lucy Hugo, We Work Well took its concept online in April 2020, using a custom-built, web-based meeting platform to connect spa and wellness suppliers with key decision-makers through scheduled one-to-one meetings, education and networking. Since its launch, We Work Well Virtual has hosted more than 350 pre-scheduled meetings during its June and August events and said that 95% of surveyed attendees indicated they were likely to book business as a result of their engagement. “With travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time,” said Monica Helmstetter. To support this expansion, the We Work Well team has welcomed conference organiser Stephen Pace-Bonello as event director for We Work Well EMEA. Previously event director for SPATEC Europe and Middle East, Pace-Bonello brings more than 15 years’ of experience in the spa, hospitality and hosted-buyer sectors. “I am thrilled to join the dynamic We Work Well team and

Monica Helmstetter

Lucy Hugo

Stephen Pace-Bonello

look forward to bringing its energy and winning formula to the EMEA region,” said Pace-Bonello. Co-founder Lucy Hugo added: “In building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs of every market we enter, both now and into the future.” The first We Work Well EMEA event is scheduled to take place on February 4, 2021. www.weworkwellevents.com

Slieve Donard unveils results of £550,000 spa refurbishment UK: The Slieve Donard Resort & Spa on Newcastle Bay in Northern Ireland has completed a £550,000 [e600,000] renovation of its spa. The investment programme, which began in January 2020, included the addition of a double treatment room, a private relaxation room for small groups and a shared relaxation space. The spa’s sauna, steamroom and swimming pool were also refurbished, its changing rooms were updated and the treatment room décor was refreshed. Michael Weston, general manager of Slieve Donard, said: “We’re delighted to have completed our renovation programme and are confident that the enhancements will help provide an even more enjoyable experience. We have also implemented a number of new procedures so our guests can rest assured in the knowledge that we are operating safely in the current climate.” www.hastingshotels.com

Share your appointments, announcements, launches and diary dates with our News editor, Sarah Todd, by emailing sarah.todd@spapublishing.com

www.europeanspamagazine.com

From the industry Dr Davide Bollati, founder, Davines Group

Striving for sustainability

Having proved its ecological credentials with B Corps re-certification, Davines Group founder Dr Davide Bollati reveals what’s next for the pioneering company behind spa brand [comfort zone]

ounded in Italy with an aim to become ‘the best creators of good life for all, through beauty, ethics and sustainability’, a commitment to sustainability runs right to the core of the Davines Group. Celebrating its 37th anniversary this year, the Group is present in 90 countries and in 2019 had a total turnover of E163 million (£149 million) from its haircare and professional skincare lines, including [comfort zone] and Skin Regimen. Davines obtained B Corporation certification in 2016 and was re-certified earlier this year. The company’s financial performance shows that an economic model underpinned by sustainability can not only meet consumer needs but also 28

generates business growth and profits. Its founder and chairman, Dr Davide Bollati (pictured above), discusses the company’s achievements and aims: Why do spas need to be sustainable? The next 10 years are crucial to reverting the present unsustainable economic and social paradigm and rethinking the way we as humans inhabit our planet: not just diminishing our impact, but contributing to its regeneration. Living in harmony with the environment should be at the centre of any human activity. The words ‘economy’ and ‘ecology’ have the same etymological matrix: we need to go back to their fair interdependence and balance to regenerate our planet and our society.

How does the Davines Group maintain its high levels of sustainability? The process to become a Certified B Corporation entails numerous social and environmental commitment projects that involve employees, suppliers and customers all over the world. Moreover, the Group has chosen to align its corporate strategy and sustainability efforts with the Sustainable Development Goals (SDG) – 17 objectives identified by UN member countries in 2015 as guidelines for sustainable development of the planet. Specific KPIs for our impact on people, the planet and communities are set every year and we make this public in our annual Sustainability Report. In order to measure our contribution, www.europeanspamagazine.com

From the industry Dr Davide Bollati, founder, Davines Group

Davines has adopted SDG Action Manager. This is a tool developed by B Lab and the United Nations Global Compact, which proposes common standards for companies to evaluate their own corporate footprint compared to SDGs. Please tell us more about the companyâ&#x20AC;&#x2122;s B Corp re-certification. Our B Corp re-certification, which was obtained this year with a score of 117.4/200, marked a significant improvement from our first certification in 2016 with a score of 99.3. This was due to a further commitment by all of the departments at our headquarters as well as the involvement of our subsidiaries. Another key reason has been the transformation of our business into a Benefit Company. This move legally reaffirms the Groupâ&#x20AC;&#x2122;s long-term willingness to engage in generating a positive impact on society and the environment, beyond profit. www.europeanspamagazine.com

How can spa businesses incorporate sustainability in these economically challenging times? Spas can measure their impact and reduce any possible waste; take the time to rethink their supplier and energy resources; and, of course, involve their teams and customers in this journey. They can begin with specific practices for lighting, air conditioning and heating or cooling systems, and start to use energy from renewable resources. This can all be done for free and is easy to adjust. Spas can also involve their staff and guests through bonus schemes and the further promotion of sustainability. What is next for the Davines Group in terms of future sustainability? The Davines Group, together with over 500 B Corps worldwide, has made a commitment to achieve the Net Zero Emissions goal by 2030. The quantities of CO2eq that cannot be reduced or zeroed will continue to be compensated through the EthioTrees reforestation and

Above from left: The Sacred Nature range from [comfort zone]; a laboratory at the Davines Village headquarters near Parma, Italy

soil regeneration project, exclusive to Davines and active today in Ethiopia. Iâ&#x20AC;&#x2122;m among the founders of Regeneration 20|30, a project that will start with a digital event on October 15-16 that is aimed at creating a global alliance between governmental and non-governmental organisations and spiritual leaders, in order to start a deep multi-lateral dialogue. All parties are committing to change the past and present depletive economic and social paradigm into a regenerative one. A tri-layered pledge touches on the three main pillars of the alliance: Regenerative Economy, Climate Action, and World Happiness. www.davines.com www.bcorporation.net

To register for the Regeneration 20|30 digital event, visit: www.regeneration2030. eco/event/begin?reg_type_id=117882 29

ECO GIFTING

A N AT U R A L TOUCH OF BEAUTY SEASONS GREETINGS

This entire collection is made from 100% recycled, and recyclable materials intended to be kept and reused. The sleeves are made from FSC seaweed board. KEEP THEM AND LOVE THEM FOREVER Did you know that all VOYA packaging chips are 100% biodegradable and dissolve in water.

Many human connections and experiences have been lost during 2020 and VOYA have sought to find ways to bring those vital connection back with our Seasonal offering. We believe in the powerful healing properties of the power of touch. Our Seasonal Collection is made from recycled and reusable packaging to help us do more to heal the earth. Paired with a design that was created with the tactile and sensory in mind, the soft hand painted brush stroke flows in the same way as our organic wild seaweed. These giftsets are functional and aimed at creating sensory experiences to help you find balance in uncertain times. They bring the purity of Irelandâ&#x20AC;&#x2122;s wild Atlantic coast and a spa experience into your home and sanctuary. VOYA sets include, Antioxidant and Collagen rich Facial Kits as well as Body & Home sets including one for targeting the restorative powers of sleep. This Natural Touch Collection is luxury gifting with a conscience.

www.sea-or.com

A BETTER WAY

For more information on becoming a stockist contact

sales@voya.ie

Spa photography by Fleur Challis

Spas Mottram Hall, UK

Jewel in the crown

In an exclusive interview, Champneys’ owner Stephen Purdew discusses the recent refurbishment of Mottram Hall in Cheshire and the much anticipated launch of its £12 million new spa INTERVIEW BY SARAH CAMILLERI

oved by footballers, celebrities and golfers among others in the north-west of England, Cheshire’s Mottram Hall celebrated its reopening in September following an extensive £14 million [e15.5 million]refurbishment programme, £12 million of which was dedicated to redeveloping and launching its opulent 3,000sqm spa. The transformation of the 300-year-old property has been a passion project for Champneys’ founder Dorothy Purdew, OBE, and her son, Stephen, along with CEO Alan Whiteley who heads up the company’s 2,000-strong team. “I have always thought that Mottram Hall was a magnificent property,” says Stephen Purdew. “Seven years ago when Alan joined us, we set an ambition to buy Mottram, which at that time was being run by 32

De Vere Hotels. A few years later I decided to make an offer, and, to our surprise, they sold it to us!” Mottram Hall is the latest addition to the Champneys portfolio, which was established in 1981 when the entrepreneurial Dorothy purchased Henlow Grange in Bedfordshire. The family-run business now encompasses four significant health resorts and two spa hotels as well as a chain of six Champneys City Spas. The brand is also the on-board spa operator for a growing portfolio of cruise ships, runs an established spa training college and has its own mainstream spa retail range which is sold internationally. Committed to excellence Having identified that Mottram Hall required significant investment, particularly to meet the demand for its www.europeanspamagazine.com

Spas Mottram Hall, UK

Clockwise from previous page: The 300-year-old Mottram Hall in Cheshire; the new spa’s sunlit poolscape; a juice bar forms part of the spa’s wellness offering

spa, £12 million was set aside for a new facility with a further £2 million for refurbishments to bring the hotel a new luxury level. Despite the unforeseen challenges of 2020, the Champneys team remained steadfast in their mission to complete the work. “When Covid-19 hit we continued with investment and our extensive development programme right through lockdown – even though we didn’t know when it would all end and when we could reopen,” explains Stephen. “It was brave, but we decided we had to just get on with it.” But it wasn’t just Mottram Hall that cost the company www.europeanspamagazine.com

Spas Mottram Hall, UK “For every business it is now a real team effort – everyone’s contribution is important for success; from our managers to our therapists. Everyone on my team has been incredible. They’re so passionate about their work.” Stephen Purdew Co-owner, Champneys

money during the pandemic lockdown. “During the shutdown we lost around £15 million in business,” Purdew reveals. “Our resorts and spas cost a lot of money to run even when they are standing empty. Although we have no other corporate business such as meetings or weddings to deliver, I believe that ultimately, our exceptional spa offer will save us.” Tailored wellness Located in the affluent heart of Cheshire and run by resort general manager Deirdre Billing, Mottram Hall’s audience is sure to appreciate Champneys’ bold investment in its spa facilities. “Mottram Hall really is a wonderful destination. We attract a lot of business leaders and celebrities who live in this dynamic and affluent area,” states Alan Whiteley. “Our golf course and spa membership are very popular, especially with footballers, actors and the local business community. They appreciate this level of luxury hospitality and wellness expertise on their doorstep.” Seeking innovation and excellence, international wellness design company Sparcstudio was selected to develop Mottram Hall as part of a highly collaborative project. “We worked closely with Sparcstudio along with our in-house property director Chris Maryon and architects Darling Associates,” explains Purdew. “It was a real journey together. “We wanted to make Mottram Hall the ‘Gleneagles of the north-west’. There’s not much competition locally, a few nice properties of note, but since reopening we are confident that we have the best hotel in the region.” Based in London, Sparcstudio has recently delivered some of the most memorable spa and leisure projects in the UK, including: South Lodge in Sussex, Cotton Mill Spa at Sopwell House in Hertfordshire; Third Space, London; and Aqua Sana at Center Parcs Longford in Ireland, which successfully launched in summer 2019. “Our brief was to create a new mix of elements that you would expect from Champneys, while respecting the country house setting and the 300-year history of 34

Above: Mottram Hall’s wellness offer is popular with its local sporting and business clientele

Mottram Hall,” explains the company’s co-founder Beverley Bayes, who led the project. “Mottram Hall has to serve the needs of day spa, hotel and membership guests. Integral to this is the unique combination of wellness, beauty and fitness offerings that Champneys is renowned for – a 360-degree approach to wellbeing that aims to be ahead of the curve. “From this brief we developed a ‘barefoot luxury’ concept with a palette that reflects ‘refined nature’, which is cosy, contemporary and effortlessly glamorous.” Fit for purpose Set over two floors, the 3,000sqm spa provides 15 treatment rooms as well as a dedicated beauty lounge for manicures, pedicures and makeup, and Champneys’ first barbershop. Guests can enjoy healthy snacks in the Spa Café as well as nutritious dining in the 60-seat Raffaella’s spa restaurant, named after Stephen’s daughter, which offers views over the grounds. “Fitness plays an integral part in the spa experience and was a key to the concept,” says Bayes. “We paid particular attention to the design of the extensive fitness www.europeanspamagazine.com

Spas Mottram Hall, UK

From above: The spa’s welcoming retail area; geometric design in the thermal suite supplied by Dalesauna

areas, which include a beautiful timber-lined gym with full-height glazing overlooking a terrace; a reflective pool; a spin studio; and the first-floor Panoramic studio.” On entering, guests are immediately immersed in a luxurious contemporary country house-style and the warm glow of a double-sided fireplace flanked by bookcases and bespoke curving fringed sofas. “We have also incorporated elegant social spaces to allow small ‘gathering hubs’ backed by diamond fret-cut screens,” adds Bayes. “We have used geometric patterns throughout to create a natural connection to the hexagonal design of the spa lounge and cafe, all complemented by Tom Dixon ceiling light fittings.” The guest journey Beyond the reception area, Bayes says the aim was to “tease the senses and heighten a sense of anticipation” by allowing glimpses from one spa space to another. “For example,” she says, “as you enter the spa reception, you look through the glass bookcases to the bespoke retail area and into the barbers and grooming area. www.europeanspamagazine.com

Spas Mottram Hall, UK “We also deliberately positioned the pools to provide a great vista across the existing one; you can see the full length of the new 20m pool and through to the thermal suite that sits alongside it as well as to the gardens beyond. We wanted to provide pause points. Even in the gym there is bespoke seating for socialising, and throughout the spa there are lots of beautiful bespoke, organically shaped sofas,” she adds. Water and light As at all Champneys spas, the healing benefits of water are at the heart of Mottram Hall’s wellness offer. “We are especially proud of the thermal suite in the pool area,” says Bayes. “This has been created with lots of glass and interesting lighting. The thermal suite, supplied by Dalesauna, places a deliberate focus on bringing the outside in with slot windows looking to the gardens and onto the pool, creating a unique sense of space.” Such attention to detail is also evident in the beautifully designed retail area with marble-backed display cases, bespoke cabinetry and edge-lit shelving adding a sense of impact to retail products. “Sparcstudio has delivered such a great design here,” praises Purdew. “Their attention to detail is exceptional. Below: Champneys believes the spa at Mottram Hall will revitalise the region’s wellness offering

“I am delighted that despite the difficulties of 2020 we have been able to deliver a beautiful spa worthy of the Champneys name. Relaxation at a health spa has never been more important.” Dorothy Purdew Co-owner, Champneys

It was a real challenge, not only rebuilding spaces but also refurbishing them, which is sometimes much more challenging than starting from scratch. “It’s just incredible what we have achieved with the space. My favourite area is our new Technogym equipped gym. It’s such a beautiful space, lined with trees and very different from most gyms.” On the menu Having successfully launched the spa at Carden Park, Cheshire in 2019, Steve Ewing rejoined the Champneys’ team as spa director to open Mottram Hall. and he believes the property provides a much needed boost to the UK scene.

www.europeanspamagazine.com

Spas Mottram Hall, UK

“This new spa offers something very special to everyone who visits,” he states. “I believe the ‘health spa’ concept has been a bit lost here in the UK for the past few years, yet in these times when everyone is more conscious of health and wellbeing it’s so important that we can offer a spa of this calibre. “As well as day and residential spa experiences we also deliver exercise classes, nutritional advice and a state-of-the-art gym to provide a 360-degree experience. We also have the luxury of space to achieve the right balance between members, spa guests and hotel residents, so everyone can fully enjoy their experience with us.” The spa offers Champneys’ own range of treatments, together with face and body experiences from long-term product partners, Elemis and Clarins. “We also offer manicure and pedicure services by Jessica, as well as Lava Shells treatments as part of www.europeanspamagazine.com

Clockwise from top: A dedicated beauty lounge offers manicures, pedicures and makeup experiences; partnerships with Elemis and Clarins complement Champneys’ own treatments; Mottram Hall provides male guests with the brand’s first barber shop

day and residential packages,” adds Ewing. A new range of fitness and wellbeing breaks is also being planned to help guests escape and recharge. “Opening a spa during a pandemic is certainly a challenge but we have seen huge interest in bookings, as well as solid membership growth – in fact, the launch has far exceeded our expectations,” Ewing reveals. Purdew adds: “I think my team has done a great job in revitalising our treatment standards and delivery at Mottram Hall. For us it was never just about investing in the fabric of a building. You must get the service level, the atmosphere and the food right. We always work hard to present an exemplary spa service.” 37

Spas Mottram Hall, UK

Above: Champneys’ F&B offering allows guests a choice between healthy options or indulgent treats

Overcoming adversity Continuing to expand the business despite recent global events, Purdew is candid about the difficulties of his own lockdown experience and the challenges that are currently being faced by everyone in the hospitality industry. “I found lockdown very hard. We didn’t know what was going to happen and I don’t believe there’s been enough strategy deployed by the UK Government to help our sector. We were grateful for the furlough support, but like other people, everything I have ever worked for was in danger of being destroyed,” he says. “I also suffered from Covid-19 myself, feeling lousy for six weeks without realising what was happening. Luckily, I’m indestructible!,” he jokes, adding that after quarantine he actually visited a few spas in Europe to rest and get well. On the business side, Purdew emphasises the need for hospitality leaders to be flexible and determined. “For every business it is now a real team effort – everyone’s contribution is important for success; from our managers to our therapists,” he states. “Everyone on my team has been incredible. They’re so passionate about their work – not only keeping Champneys going but doing their bit to make it better and better. “People are very comfortable and reassured by the amount of care and extra precautions we have invested 38

“The thermal suite in the pool area was created with lots of glass and interesting lighting. Supplied by Dalesauna, it brings the outside in with slot windows looking to the gardens and onto the pool.” Beverly Bayes Co-founder, Sparcstudio

in to keep our guests Covid-safe. We are in a good place now and can see the light at the end of the tunnel. But the situation remains serious and changeable throughout Europe, so what is Champneys doing to remain resilient? “Of course, we’re all still extremely worried about a second lockdown and we hope that our government realises that the tourism and hospitality industry must stay open,” he reflects. “We have so many safety procedures here, we’re doing a lot more than the government has recommended to keep our guests safe. “As an industry we need to be allowed to work. Many hotels and hardworking companies and suppliers have got a tough road ahead of them and a lot of them won’t survive another significant lockdown without support,” he warns. www.europeanspamagazine.com

Spas Mottram Hall, UK Left from top: The Technogym-equipped fitness space; a spacious pedicure treatment area; plush relaxation loungers await guests at Mottram Hall

Silver linings Despite the possibility of clouds on the horizon, Purdew believes spas will benefit as people seek out ways to improve their wellbeing. “Holidays abroad are difficult to commit to at the moment, so people are looking for ‘staycation’ options and are staying longer. We are seeing bookings for four and five nights increasing as well as demand for spa breaks,” he says. “It’s also clear that we must help tackle obesity, and inactivity. This is such an important focus for us.” With this in mind, Champneys has more plans for investment over the next 12 months. “We’ve put a lot of effort into the re-launch of Mottram Hall as well as redeveloping our resorts, Champneys Tring and Champneys Forest Mere,” says Purdew. “In 2021 we will continue to innovate with further investment at our Champneys Springs resort, to revitalise our spa offering with a fitness-focused concept.”

SPA STATISTICS Mottram Hall +44 (0) 1625 828135 | www.mottramhall.com Owners Dorothy Purdew, OBE and Stephen Purdew CEO Alan Whitley Resort general manager Deirdre Billing Spa director Steve Ewing Property director Chris Maryon Architect Darling Associates Design and interiors Sparcstudio Investment £12 million Spa size 3,000sqm plus a 250sqm outdoor terrace to be added before the spring Treatment rooms 15 Spa team 25 Suppliers Dalesauna, Cheshire Wellness, RHA furniture, Ellisons, BC Softwear, Tom Dixon, Alexander Rose, Technogym Additional facilities Panoramic Studio, Cycle Studio with MyRide virtual programmes, Gym, Café Bar, Our Spa and Raffaella’s Restaurants. Product houses: Champneys, Elemis, Clarins, Jessica, Made for Life Organics, St Tropez and Lava Shells

www.europeanspamagazine.com

spapartner@caudalie.com

www.caudalie.com

From the industry Technogym promotion

Next-level wellness

Technogym shares the latest products and innovations that are part of its continuing commitment to deliver unique wellness solutions for hotel and resort guests

or over 30 years, Technogym has been promoting wellness as a lifestyle choice through regular physical exercise, a balanced diet and a positive mental attitude. Combining business with social responsibility, the company has stayed true to its roots in the ancient Roman saying ‘mens sana in corpore sano’ or ‘a healthy mind in a healthy body. Today, Technogym is present in more than 80,000 wellness centres, 16,000 hotels and cruise ships, and 300,000 private and residential properties all around the world. Its unique and innovative solutions, tailor-made for hotel and spa businesses, deliver fitness and wellness spaces designed to transform every guest stay. Spa and wellness resorts can also tap into Technogym’s innovative member journeys with its cloud-based mywellness app, providing a rewarding experience for guests as well as revenue growth opportunities for operators. Exclusive Hotels & Venues, which operates two of the UK’s leading spas at

TECHNOGYM BIKE Super-charged cycling

Pennyhill Park in Surrey and South Lodge in Sussex, has partnered with Technogym since the inception of its spa business. “We’re always looking to innovate our hotels with the latest technology and design features,” says managing director Danny Pecorelli. “When we saw the opportunity to work with a market-leading wellness and fitness company such as Technogym, we were delighted to embrace the partnership as our brand values are truly aligned.” 42

Providing a fantastic training experience with live and on-demand indoor cycling classes by top industry trainers, Technogym Bike is a market leading solution that connects cycling enthusiasts to a virtual community. Online trainers encourage users to perform to their best ability in real time live classes, while hundreds of on-demand options allow guests to ride whenever they like, day or night. Technogym Bike allows hotels to connect and engage guests by adding a ‘fitness suite’ upgrade to individual rooms, allowing them to train in the privacy of their own space.

www.europeanspamagazine.com

From the industry Technogym promotion

TECHNOGYM CASE An innovative in-room wellness solution Technogym Case is a complete in-room solution designed by the brand’s Master Trainers to meet the wellness needs of hotel and spa guests, such as eliminating jet lag, energetic awakening or stretching before going to sleep, The kit comprises a selection of tools in a high-quality designer bag, finely finished and completed by a digital library of training videos to offer guests a 360° wellness experience. A QR code provides access to a new virtual training service that can be viewed directly on a phone or broadcast to an in-room television for an even more engaging experience. For all-round use, Technogym’s iconic Wellness Ball is included to improve posture through micro-movements during ‘active sitting’ or the incorporation of targeted exercises to tone back muscles.

Spa excellence As well as cutting-edge technology and seamless design, upscale wellness venues require peace of mind when it comes to aftersales service and Technogym’s team delivers world-class solutions to prolong the life cycle of its products. Among the five-star destinations to have partnered with Technogym in the UK are: Old Course Hotel in St

Andrews, Scotland; Corinthia London; The Grove in Hertfordshire; and Carden Park in Cheshire. Champneys health resorts’ fitness and wellbeing director Louise Day says its collaboration with Technogym forms a crucial part of the £12 million [313 million] spa revamp that has taken place at the recently opened Mottram Hall in Cheshire (report on page 32).

“Although we are best known for our spa facilities, we also offer guests a memorable fitness experience,” she says. “In keeping with our brand values of quality and luxury, we needed a fitness equipment partner who understands how to deliver an outstanding customer experience. Technogym is a leader in this area and quickly became the only choice for Mottram Hall’s fitness area.” www.technogym.com

For more details about Technogym’s services, call +44 (0)1344 300236

EXCITE LIVE The ultimate personal training experience Offering a stunning range of the very latest, innovative Technogym solutions, Excite Live inspires people of all ages to work out in a new and exciting way. Its engaging on-demand content and entertainment options are a fantastic in-built solution that helps motivate and guide users to reach their full potential. The Excite Live collection features Run, Synchro, Climb, Vario, Recline, Top and Bike to add value to your guest journey with an exhilarating virtual training experience like no other.

www.europeanspamagazine.com

Wellness leadership Standards Authority for Touch in Cancer Care

Does your spa care for those with cancer? Sue Harmsworth, MBE and Made for Life Organic’s Amanda Winwood talk exclusively about a new initiative that is set to revolutionise spa access for those living with cancer INTERVIEW BY SARAH CAMILLERI

ne in two people in the UK is expected to experience cancer in their lifetime. This bleak statistic means that all of us, at some point in our lives, will be touched by the disease, whether we suffer from it ourselves or are supporting a friend or loved one through treatment and recovery. You might assume that most spas appreciate the implications of this statistic on their guest intake and are prepared to welcome and provide beneficial therapies for those touched by the illness. Yet, despite many calls to make the spa industry more accessible, the majority have not trained their teams to serve those who arguably need them most. Spa guests are still being turned away – often after they have arrived in anticipation of a wonderful day and because they have ticked the ‘cancer box’ on their consultation form. This is a humiliating experience for any guest to face, not to mention an uncomfortable situation for team members. However, this situation is completely avoidable when there are plenty of professional, accredited cancer touch training and resources available to help spas to upskill their teams – readily available and supported by insurers. Thankfully, a force for good has arrived with the recent launch of someone in the UK the Standards Authority for Touch is diagnosed in Cancer Care (SATCC) – a new body of industry experts on a with cancer* mission to revolutionise spa access

Every 2 minutes

www.europeanspamagazine.com

Wellness leadership Standards Authority for Touch in Cancer Care

There are around

367,000

new cancer cases in the UK every year, that’s around

1,000

“I firmly believe that a national Standards Authority for Touch in Cancer Care is a revolutionary step for spas, therapists and most importantly consumers.”

every day

(2015-2017)*

Sue Harmsworth, MBE

and treatment availability. The brainchild of industry pioneer Sue Harmsworth MBE, creator of global brand ESPA, the SATCC brings together a notable board of 14 leading cancer training experts, assisted by industry partners Spabreaks.com and Thinktreehub.com, to advise both spas and their guests in the UK and Ireland. The SATCC has two important goals: to help customers find spas that offer cancer-friendly treatments, and to raise industry standards through recognised and accredited cancer touch training. Sue Harmsworth, MBE, tells us why the Board has been set up, and co-founder Amanda Winwood of Made for Life Organics explains what the initiative can do for spa guests, operators and therapists. In females in the UK, there were more than

179,000

Why has the SATCC been founded?

It’s time for the wellness, spa and beauty industry to new cancer cases whole-heartedly support those living with cancer in 2017* and offer them treatments that positively impact their mental and physical wellbeing. The rise of cancer has been meteoric and it’s something that can’t be ignored. It has taken time, but the medical profession has definitely improved its

www.europeanspamagazine.com

whole approach to complementary medicine with many oncologists now recommending massage to help to reduce anxiety, improve sleep and provide people with much needed touch and connection. People going through cancer are touched during their treatment but in a very different way to what spas can offer. The medical process can be lonely and isolating, so if they are able to enjoy a gentle, nurturing massage it can really make them feel human again.

How does the SATCC work to address the issue?

Our purpose is two-fold. Firstly, we are here to guide the consumer and help them find safe, properly trained and welcoming spas, salons and therapists who can offer treatments. Our website is very easy to use – all you have to do is pop in your postcode and use our ‘Find a Spa’ list to access 120 spas with SATCC accreditation as part of the Spabreaks.com Safe Hands for Cancer Collection. We also help people to ‘Find a Therapist’ by offering details of 220 accredited wellness practitioners, salons and complementary health clinics, supported by ThinkTreeHub.com. Secondly, but very importantly, we are here to support the spa industry. The SATCC’s mission is to raise 45

Wellness leadership Standards Authority for Touch in Cancer Care

After 10 years of lobbying to make spas more accessible to people living with cancer, I couldn’t be more delighted to be partnering with the SATCC on this vital and much needed campaign. Being able to create a consumer-facing shop window for this through the ‘Safe Hands for Cancer Collection by Spabreaks.com’, ensures everyone living with cancer can find a spa that will welcome them with open arms at any stage of their journey. Abi Selby Founder, Spabreaks.com

standards and give spa teams the tools and confidence to deal with guests living with cancer – all the empathy, knowledge, training, protocols and skills they need to confidently deliver cancer touch therapies.

What inspired you to launch SATCC right now?

I have been touched by cancer, losing two of my best friends and also seeing my daughter-in-law go through the illness. But the thing that really galvanised me to take action was seeing people being turned away by spas when they needed us most. This is so psychologically damaging and ultimately quite unnecessary. I also believe that this is the right time for us to step up. The Covid-19 pandemic has really brought to the fore that everyone in the wellness hospitality business needs to do everything they can for their guests. For too long, hoteliers have hidden behind legal insurance excuses to say they can’t train therapists to perform spa treatments for people with cancer. My argument is that if one in two people are going to face this illness in their lives then those people are already staying 46

in our hotels and using our spas. If you don’t make them welcome now and ensure your teams have proper cancer-related training, then you are doing a great disservice to these guests.

How will the SATCC’s services help spas more generally?

The rise in cancer cases creates an industry-wide need for more advanced therapists, but SATCC training can also help spa teams deal with the huge anxiety that has been catalysed by the coronavirus. We are asking young More than therapists to deal with so much more than they have ever done before, people in the UK so it’s our duty to are diagnosed with prepare them better. cancer every year As an industry we are (2015-2017)* entering a new paradigm and the pandemic means everything is going to be exaggerated and changes will come faster. Even before it struck we were seeing increases in technology-induced anxiety and sleep deprivation as well as obesity, Type-2 diabetes and cancer. People had already started taking more

164,000

www.europeanspamagazine.com

Wellness leadership Standards Authority for Touch in Cancer Care In the UK, breast, prostate, lung and bowel cancers accounted for

53%

of all new cancer cases in 2017*

It’s time to throw those spa doors wide Advisory board member Amanda Winwood, founder of Made for Life Organics, tells us what the SATCC can offer spas and guests The SATCC has been set up to offer clarity for the spa industry and give confidence to consumers about the availability of safe treatments for those who have or are suffering from cancer. It has taken well over a year to research and develop for launch. Our 14-strong advisory board has over 300 years of training experience in spa,

“It’s time to support people living with cancer by throwing our spa and salon doors wide open. It’s a simple act of heartfelt humanity.” Amanda Winwood hospitality, education and training. Our mission is to upskill our workforce as we believe that the spa and wellness industry will be needed more than ever to benefit people living with cancer. Supported by Spabreaks.com and Thinktreehub.com, our new SATCC website gives consumers a fast postcode search for spas that welcome those with cancer. For spas and interested wellness professionals, SATCC also provides access to accredited training so they can join the very best spas in the country making spa time accessible for all. There has been no benchmark in the past – that is the simple truth. Therefore, there has been no consistency. This has been confusing for many spa and salon operators, as well as individual therapists. In addition, it has been difficult for people living with cancer to access information about where they can be safely treated. We aim to change this. The time is now to invest in your therapists and guests because the simple fact is that many more people will be diagnosed with cancer than Covid-19 in the coming months.

Almost

one in two people will get cancer at some point in their lives (MacMillan.org)

www.europeanspamagazine.com

ownership of their own health, but the pandemic has really emphasised this and spas need to have the right tools to help them achieve improvements.

What are the ultimate aims of this initiative?

I would like the UK spa and wellness industry to be regarded as a key support option for the NHS. The government has undervalued what we do and we need to change this perception. Many people in our workforce are very young and would really benefit from training to develop their emotional intelligence and communication skills to be able to deal sensitively with guests who require a deeper level of awareness.

Every person diagnosed with cancer copes in their own way and our aim at the SATCC is to ensure that spa and wellness therapies remain an option for those dealing with what will possibly be one of the greatest challenges they’ll face. Together as an industry, we have a duty to embrace those living with cancer and help enhance their lives.

* Statistics from Cancer Research UK Find out more… Spas can apply for training approval, check standards and find insurers by visiting https://satcc.co.uk

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Menu Festive Retailing

All I want for Christmas… T

E DI T E D BY M ARK SM I T H

he festive period accounts for a substantial part of any spa’s revenue and after a challenging 2020, retail sales this winter will prove crucial to the bottom line of many businesses. Traditional candles and collections of body and skincare products will be complemented by a range of new wellbeing and self-care gifts, all expected to be popular with customers as the Covid-19 pandemic continues. While in-store events remain restricted, online promotions and the sale of spa vouchers can provide additional revenue opportunities to encourage customers into spas during quieter months in the New Year. To help spas capitalise on this important annual retail period, European Spa highlights the latest launches and talks to some of the industry’s leading experts to find out how to boost revenue during the festive season.

Temple Spa Into the Woods A seasonal Mediterranean collection offering high-performance skincare and enhanced wellbeing with products ranging from candles and diffusers to spa and travel sets. Absolute Truffle, which features Temple Spa’s Trufflesque collection, is the premium gift in the range. Its packaging has been created in collaboration with renowned author, tree photographer and forest scientist Dr Gabriel Hemery, who provides a contemporary take on woodland scenes. www.templespa.com

Spas will need to ensure they have an attractive selection of price points for gifts, be creative in suggesting ideas and provide a compelling story to dip into during this time when consumers seek escapism. Sarah Ronchetti Head of spa, Temple Spa

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Menu Festive Retailing

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Menu Festive Retailing

[comfort zone] Caring is Giving Inspired by the beauty of touch, [comfort zone] presents a range of body and skincare products and a new seasonal reed diffuser. The Sublime Skin Kit provides intensive anti-ageing treatments. The gift boxes are fully CO2-neutral, made from recycled paper and feature a modern design with hands joining together in blossoming nature. www.comfortzone.it

Christmas is a time when sustainable packaging can make a difference more than ever. As product manufacturers it is our responsibility to incorporate eco-design. We have expressed this through beautifully crafted packaging that uses recycled paper and is also reusable. Barbara Gavazzoli Director of communications and education [comfort zone] and Skin Regimen

Dermalogica Holiday 2020 Dermalogica’s festive offering includes mini travel kits and curated collections of hero products including ‘Your Brightest Glow Yet’, which combines BioLumin-C Serum and BioLumin-C Eye Serum. Makerie Studio paper artist Julie Wilkinson has created paper art installations of botanical ingredients for each of Dermalogica’s gift sets. www.dermalogica.co.uk

Some companies will add extra value to their kits, so know the prices of products as well as the added value and saving offered to the customer. Clients are looking for satisfaction, so talk about value when comparing the basic product to the product in the Christmas kit. Angela Joseph Sales training manager, Dermalogica

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Elemental Herbology Christmas Gifting 2020 Aiming to relax and invigorate body, skin and mind, Elemental Herbologyâ&#x20AC;&#x2122;s seasonal selection offers hero product gift sets such as Wood Rejuvenate Body Duo, which includes the new Lemongrass and Nutmeg Body Wash and Body Cream. The range is themed around wood, water and metal elements and offers a skincare tree hanger. www.elementalherbology.com

Christmas gift boxes give customers the unique opportunity to buy a curated selection of beautiful products in special gift sets at a considerably lower price. Buying them separately would cost much more, therefore it is important to encourage purchasing. Carolyne Beck General manager, Elemental Herbology

Germaine de Capuccini Beautiful Moments Collection A capsule selection of Germaine de Capucciniâ&#x20AC;&#x2122;s best-selling products includes Timexpert Rides, Timexpert SRNS, Timexpert C+ (A.G.E.) and Excel Therapy O2 with a complimentary Timexpert SRNS Illuminating Detox Eye Cream. Unique ingredients and high-tech anti-ageing formulations deliver effective results in beautifully presented gift boxes for spas and consumers. www.germaine-de-capuccini.co.uk

Now is the time to do things differently. Offer consultations via Zoom, doorstep deliveries and make regular social media posts. Prepare videos offering product application tips or to showcase gifts. Your clients will love seeing you. Clare Dickens Managing director, Totally UK, distributor of Germaine de Capuccini.

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Menu Festive Retailing

OPI Festive Season Gifting 2020 OPI has collaborated with Swarovski on a variety of seasonal gifts to add a touch of sparkle and shine for festive nails this season. OPI X Swarovski Infinite Shine Trio includes three nail colours and 30 Swarovski crystals. Salon-only promotional sets, nail art, retail Advent calendars and mini-crackers ensure that spas and consumers are perfectly catered for. www.opiuk.com

Take away gift-wrapping hassles for your customers by having your festive gift sets wrapped beautifully in stylish paper. Not only will this help them out, you’ll also have an instant display of festive cheer. Elodie Ferchaud Head of OPI, UK & Ireland

Elemis Elemis Spectacular Hero products take centre stage with Pro-Collagen, Superfood and Peptide 24/7 targeting the face in festive collections for a ‘spa at home’ experience. Pro-Collagen Stars of the Show presents the top-selling products from the range. Retail favourites are collated into value-added gifting collections for men and women. New baubles for the Christmas tree are a new addition for Christmas 2020. www.elemis.com

Spas should consider creating a special treatment for a limited time only. This is the ideal opportunity to create a sense of theatre to replace the traditional Christmas shopping events if Covid-19 restrictions are still in place.

Noella Gabriel Co-founder & global president, Elemis

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Aromatherapy Associates Give for the Moment Connecting mind, body and soul, Aromatherapy Associates curates elegant wellness gifts from bath and shower oil tree hangers to fully immersive self-care sets such as Moments to Treasure. The brand offers the chance to celebrate an individual moment of stillness and wellness through the power of aromatherapy to reset, rebalance and recharge. A special focus is placed on sleep and grounding. www.aromatherapyassociates.com

More than ever before we all need to take a moment for our wellbeing. While it may have been hard to show people you care while youâ&#x20AC;&#x2122;ve been apart, now you can share the most precious gift of all: the wellbeing of those you love and care for. Anna Teal CEO, Aromatherapy Associates

Voya A Natural Touch of Beauty Inspired by human connection and the power of touch, Voya presents a series of wellbeing skin and lifestyle collections for every occasion, including stocking fillers. Using recycled and reusable packaging, an elegant seaweed design presents a contemporary look. The Home Spa Retreat is a curated set of products to promote wellness at home. www.voya.ie

We are mindful that Christmas 2020 will be very different to previous years. We believe that seasonal purchases will be an extension of care-giving, a restoration of lost connections to others and a reminder of the powerful healing properties of human touch. Mark Walton Co-founder and CEO, Voya

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Menu Festive Retailing

Thalgo Natural Christmas Marine-base tree hangers, Christmas crackers, skincare gift sets and a reed diffuser are presented in gold, white and deep sea-green packaging. The premier set includes Prodige des Océans serum and cream. Inspired by marine flowers, this collection is printed with a water-based satin varnish on non-metallised paper from sustainably managed forests. www.thalgo.co.uk

Spas should ensure they have a wide selection of gifts for the whole family ordered early so customers have their pick of the selection. Leaving it too late means that popular items may sell out. Judith Emslie Marketing manager, Thalgo UK

Natura Bissé Holiday Glow New gift sets are accompanied by elegant packaging to provide added value from the brand’s hero collections: Diamond Extreme, Essential Shock and Inhibit Tensolift. Advanced anti-ageing with high-tech ingredients to target lines and wrinkles for the face, eyes and lips. www.naturabisse.com

Clients will be looking to treat themselves and their loved ones after a difficult year so products that put relaxation and escapism at the top of the agenda – and that also make them look and feel great – will be winners this season. Ian Mackie Managing director, UK & Ireland, Natura Bissé

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Menu Festive Retailing

ESPA Festive Retreat Christmas Collection ESPA pays homage to a slower pace of life and an appreciation for the little things; connecting with loved ones, a greater affinity with nature, and finding new ways to create a homely atmosphere. With candles, reed diffusers and a variety of products, The Complete Retreat Collection contains hero skin, body and scalp care for an at-home spa ritual. Inspired by ESPAâ&#x20AC;&#x2122;s renowned spas and treatments, the collection offers new ways to create a wellbeing retreat in the home with its range of nurturing, healing and skin cocooning products. www.espaskincare.com

Christmas provides an opportunity to truly reconnect with our consumers through digital media and online experiences. Strengthen spa client engagement across your digital platforms, bringing teams on to social channels to deliver festive messages about your offering. Gemma Bosanko Head of digital, ESPA

Gerrard International Christmas 2020 Elegant gift sets for skincare, make-up, nails and the body are at the heart of the gifting options from Gerrard International. Choose a selection of sets from Beauty Lab, Mii Cosmetics, Jessica Nails and SpongellĂŠ. Gifts with added value and impulse purchase options offer a wide choice for customers at all retail points. www.gerrardinternational.com

Christmas is an ideal time to increase revenue from impulse purchases as people want to buy gifts and also look good for the festive season, so consider every client as an impulse buyer. Susan Gerrard Chairman, Gerrard International

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From the industry HydraFacial promotion

Super SPA-ing with HydraFacial

Global treatment pioneer HydraFacial is helping spas around the world to reset their offering with its results and relaxation model

he days when spas were just for a ‘touchy-feely’ facial and fluffy slippers are long gone. Innovative businesses are moving away from a ‘rinse and repeat’ model towards a more customised approach, going beyond body-focused therapies to reframe the spa experience. While 2020 will leave an indelible mark on the bottom line of many businesses, now more than ever, personalisation needs to become a mantra for spa teams. According to HydraFacial, combining results and relaxation is one way to protect both the customer and the bottom line. 60

“Undoubtedly, spa life will be very different for the next couple of years,” says Anna McCartney, the brand’s director for international corporate accounts who has 13 years’ experience in the aesthetic industry. “Wellness trends have accelerated at warp speed but a ‘Zoom boom’ has also taken hold, with video conferencing making us scrutinise our appearance more closely than ever before,” she adds. Beauty-tech confidence More spas are introducing aesthetic treatments onto their menus and while many don’t envisage stepping in to the

“HydraFacial is a non-invasive facial that combines hydradermabrasion, lymphatic drainage, a chemical peel and Anna McCartney LED light therapy with antioxidants and peptides” injectables market, beauty tech could hold a key to consumer confidence and Covid-proof spa treatments. As businesses tailor their treatments in accordance with health and safety guidelines, HydraFacial can help spas www.europeanspamagazine.com

From the industry HydraFacial promotion

pivot to meet customer expectations. This non-invasive, multi-step facial combines hydradermabrasion, lymphatic drainage, a chemical peel and LED light therapy with a special formulation of antioxidants and peptides. The brand’s skin health programme is age, gender and Fitzpatrick-neutral, making it accessible and inclusive to all spa guests. With the global aesthetic industry on track to be worth £22.2 billion by 2025 and post-coronavirus spend on self-care expected to spike, now is an opportunity for spas to tap in to the consumer demand for results-focused treatments. Driving repeat business Simona De Haynin of Le Spa Valmont at the Fairmont Grand Hotel Geneva is a HydraFacial convert. “It has proven to be a great tool to drive repeat visitors and bolster our roster of community patrons,” she says. “HydraFacial is an ideal first step on the aesthetic treatment ladder for a spa, with one machine doing the job of five or six therapists. “We’ve found that HydraFacial www.europeanspamagazine.com

especially resonates with our local membership clientele, who typically want to book on a more regular basis.” HydraFacial’s patented deep cleanse is available at more than 17,000 locations around the world. With many spas simplifying their treatment menus, the brand’s multi-tasking face, scalp, eye and lip protocols offer easy-to-manage levels of customisation from just one machine. “HydraFacial doesn’t just deliver a great, results-driven treatment, it is a proven income generator and marketing tool,” concludes Anna McCartney, who knows the positive impact a small investment can have on a business, having integrated HydraFacial in to sk:n clinics, the UKs largest chain of aesthetic and dermatology clinics. “We can help spas tap in to the growing aesthetic opportunity without diluting the wellness ethos at the heart of the spa experience. We can complement a holistic approach or help aesthetically curious spas expand their offering without the worry of capital expenditure.”

Above from left: In addition to delivering results-driven treatments, HydraFacial is a proven income generator; with one machine doing the job of six therapists using HydraFacial in a spa can lead to regular bookings

Why choose HydraFacial? n Global brand recognition n Medical-grade results n Low-touch, high-tech device n Treat in-spa or in-room n Face, body and scalp health options n Full therapist training n Customise to your guest’s skin needs n Unparalleled marketing support

Find out more To join a virtual masterclass or book a HydraFacial Experience in your spa, please visit https://hydrafacial.co.uk/ corporate-partnership or call Anna McCartney on +44 (0) 7734 599620.

www.hydrafacial.co.uk

Pure intentions European Spa talks to beauty entrepreneur Becky Woodhouse about her goal to achieve one million clients across the UK through the roll out of PURE Spa & Beauty INTERVIEW BY SARAH CAMILLERI

n the 18 years since opening her first urban salon in Edinburgh, Becky Woodhouse (pictured above) has grown the award-winning PURE Spa & Beauty brand to 15 urban salon and spa sites across the UK. Now found in hotels, retail and leisure centres across the country, the company currently serves over 150,000 clients per year and employs around 170 beauty professionals. Formerly a chartered accountant with a degree in chemical engineering, Woodhouse’s instinct for business is matched by her determination to deliver exceptional service and “to enable men and women to make beauty and spa treatments a part of everyday life, improving their health, happiness and wellbeing”. Like everyone in the industry, when Covid-19 struck she had to dig deep, working continually to safeguard and expand the PURE Spa & Beauty business. As well as 62

revamping its digital platform and operating procedures, the brand invested and remodelled its premises at Rose Street in Edinburgh to offer new treatment rooms and, impressively, completed construction of its 16th outlet, which opened in September at Lytham St Annes in the north-west of England. Speaking exclusively to European Spa, Becky shares her lockdown story and reveals her ambition to roll out 30 more PURE Spa & Beauty premises.

What inspired you to create your business?

I always wanted to have my own company. Initially I trained and worked as a chartered accountant and I also have a degree in chemical engineering. It’s quite an unusual background to bring to beauty and wellbeing but it has served me well alongside my passion for the industry as a customer. www.europeanspamagazine.com

Wellness leadership Becky Woodhouse, PURE Spa & Beauty

Clockwise from top: As at all spas, new hygiene protocols have been put in place since reopening post-lockdown; PURE Beauty Zones retail a range of natural beauty brands; Lothian Road in Edinburgh was the location for the first outlet

Back in 2002, I set up and opened my first business in Edinburgh. I had been really inspired by my time working in London, where you could pop out for quick treatments at lunchtime to get your nails done with companies like Nails Inc. There was nothing quite like it in Edinburgh, so I thought a cool, fast, urban concept for time-starved professionals could really work here. Our first salon at Lothian Road in Edinburgh grew organically and over the next 10 years we opened three more sites in Edinburgh, Glasgow and Aberdeen.

What does PURE Spa & Beauty offer guests? We created an urban beauty spa concept: a place you can walk in and get quick, expertly delivered www.europeanspamagazine.com

treatments – a five-star service on your doorstep. PURE Spa & Beauty is tailored for busy lifestyles, which is relevant now more than ever as everything is digital and everyone is ‘on’ all the time. We’re very much focused on accessibility and our model is completely urban. It’s not about going to the spa to get away from it all, it’s about incorporating the best of spa into your busy lifestyle, whether it’s half an hour or half a day. We’re open 9am-9pm for most of the week and people can book appointments online. It’s very flexible and built around our clients.

Tell us about your future growth strategy?

In 2010 I’d reached a point where I was turning over £1 million with four salons but nothing was really connected. I then spent a long time reviewing our business strategy – who we were and what we do. Then we looked at our main aim, which is to make people feel amazing when they leave us. 63

Wellness leadership Becky Woodhouse, PURE Spa & Beauty

Above: Despite the pandemic, PURE Spa & Beauty has recently invested in remodelling its Rose Street branch in Edinburgh

Today we have 16 sites across the UK, seven of which opened in 2019, and a further 30 outlets in the pipeline. Essentially, you go to a spa to feel good about yourself, which has been even more important since the pandemic began. Our industry and the professional services we provide are still so underrated but I believe they are going to become more and more relevant. Our goal is to achieve one million clients across the UK through the roll-out of new PURE Spa & Beauty outlets in four and five-star hotels and high footfall retail and leisure centres in major cities.

Describe the menu at PURE Spa & Beauty.

The menu and business model really depends on the location. Having a one-size-fits-all menu would not work for us as all of our locations are different in terms of clientele and treatment demand. We offer Elemis products and they have been a great partner for us over the years. I’m also very passionate about natural beauty so we created our own PURE skincare range, which is oil-based and delivers skin

“One of the biggest things we achieved during lockdown was to move our onsite receptions online. We now operate a single, virtual team rather than having a reception at every spa” Becky Woodhouse PURE Spa & Beauty

health and natural rejuvenation. We use this to deliver a whole range of customised treatments including our signature vegan facial. We also offer our PURE Beauty Zone, a specialist retail area that provides the very best niche natural beauty brands that might otherwise struggle to get recognition. It’s like a pop-up mini business within our own company. These products are available to purchase in-spa and online too. We are aiming to expand the PURE product range, www.europeanspamagazine.com

Wellness leadership Becky Woodhouse, PURE Spa & Beauty Left from top: A guest enjoys a Covid-secure manicure; in addition to 16 existing outlets, a further 30 are planned across the UK

which our clients love in their treatments and to take home, while also further developing the PURE Beauty Zone marketplace to really educate consumers about the power of results-driven, 100% natural products.

How do you support your teams across the UK?

What makes us unique is our culture. Our managers are very much encouraged to work autonomously: they are essentially their own business owners and they have their own teams. Currently we employ around 170 people and their successful performance is all about attitude and behaviour, so we help to develop them. We don’t have an HR department, as I don’t really believe in it. Why would I hire someone if I thought they were not competent? If people need help they know they can come and ask for it, but we encourage them to come up with answers for themselves. Clear communication is vital. Our teams are able to tell us what they need us to improve or how they can do things differently. Also, all our therapists are amazingly well skilled so it’s our job to make sure they do their job to the best of their ability. Recently everyone’s confidence has taken a knock from the pandemic lockdown and the subsequent return to business, so since we reopened I have spent much more time nurturing them as it has been a tough time for everyone. I know that if my teams feel safe then our guests will also feel safe.

How did you adapt the business for reopening? TREAT OUT TO HELP OUT PURE Spa & Beauty founder Becky Woodhouse launched the 'Treat Out to Help Out' scheme in September to help spas and salons recoup sales once they were allowed to reopen. Restricted by the UK Government as 'close-contact' services, beauty and spa businesses lost precious operating days during the summer, when other sectors could re-open within Covid-safe guidelines. Answering the call to get customers back into spas, Woodhouse's initiative saw participating spas offer £10 off any treatment costing £50 or over before the end of the month.

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Our significant investment in digital has made everything so much more streamlined and flexible. Around 70% of our appointments are booked online. This leaves around 30% for on-the-day bookings. One of the biggest things we achieved during lockdown was to move our onsite receptions online. We now operate a single, virtual team rather than having a reception at every spa. We have also been very detailed with our customer journey, carefully gauging every step and all of the touch points and retraining all our staff. It has been a key challenge to figure how to offer an amazing experience with all the new restrictions.

Tell us more about your latest opening?

We opened PURE Spa & Beauty in Lytham St Annes in Lancashire this September as part of Hy Hotel, a newly built aparthotel. It’s a lovely location designed to provide exceptional spa services. It offers a manicure, 65

Wellness leadership Becky Woodhouse, PURE Spa & Beauty Right from top: PURE Spa & Beauty’s therapists are encouraged to offer solutions and improvements to their operations; the manicure bar at the brand’s debut site in Edinburgh; an express steam room experience at the Union Square branch in Aberdeen

pedicure and brow bar, four treatment rooms and a relaxation area together with a pool, a sauna and a steam room. It’s really intimate and very relaxed, offering a menu of facials – including Elemis BIOTEC and our microdermabrasion Diamond Peel facial – as well as massage. This new branch is so close to the beach and the sea, which is ideal for the future as I think the trend for shorter ‘staycations’ is here to stay; so this site and others like it will become really popular as people want to get away without travelling too far.

What advice would you offer to other spa operators in the current climate?

Just keep going. The businesses who have thought around problems will still be successful. Yes, there are massive issues at the moment but instead of giving up and thinking it is all too much, you should try and adapt and find a solution. I always think there’s a way around any challenge, it’s just a matter of working at it. It’s also all about confidence. Rather than worrying and overthinking, you have to lead and ensure you instil that confidence in your team. We can’t control what happens next, whether it be local lockdowns or whatever, that’s all out of our hands. We just have to be ready and able to deal with it. My team has been incredibly positive and this has really resonated with our clients: they genuinely feel and appreciate it.

What opportunities do you think the evolving business landscape will bring for the future?

I actually think we’ll come back really strong as an industry. Undoubtedly, the extended lockdown and closure here in the UK has affected all of us adversely, but the demand is still there. I feel really positive that there are masses of opportunities for wellness businesses in future. People are realising that maybe the way they ran their lives before wasn’t best for them. Lockdown has given everyone a pause to really think about how they work and where they live. It’s still early days, but our experience since reopening is that everyone has loved coming back and having treatments, and they feel safe with us. As human beings, I think we all crave human touch, we need it. We will also always want to have close contact with people. The coronavirus is not going to be around forever. 66

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Main image, bottom left and right: Center Parcs Woburn Bottom centre, Brimstone Spa, Langdale

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Spas Serenity, Pine Cliffs Resort, Portugal

The art of wellbeing

Maria d’Orey, director of spa and fitness at Serenity Spa, Pine Cliffs Resort in Portugal’s Algarve, discusses its evolving post-lockdown offer INTERVIEW BY SARAH TODD

ne of Europe’s pioneering luxury lifestyle destinations, Pine Cliffs Resort is located overlooking the beaches of the Algarve coastline in southern Portugal. Owned by United Investments Portugal, part of Talal Investment Group consortium, the property is managed by Marriott International, Inc. as part of The Luxury Collection. Its whitewashed properties spread across 178 acres of manicured gardens where accommodation includes a 217-bedroom hotel, 154 Residence apartments, 84 Gardens apartments and 148 Ocean suites. At the heart of Pine Cliffs Resort is the 1,100sqm Serenity spa and a 414sqm Technogym-equipped fitness space, lined on two sides with floor-to-ceiling windows that provide stunning sea views. Development of the E4m (£3.6m) spa was led by its director Maria d’Orey, who conceived Serenity’s lotus 68

Above: The sunset deck at Serenity spa is a perfect location for meditative exercise

flower logo as a representation of the purity on offer and the spiritual awakening that awaits guests. European Spa talked to Maria about how the spa’s operations have changed since it reopened after the recent lockdown.

When did you reopen the spa and what has been the reaction from guests? Serenity reopened in June and the response has been very positive. Guests have been following all our guidelines and are reporting that they feel safe in our spa. A set of very strict and specific policies and protocols has been created to guarantee the health and safety of all our guests and team.

www.europeanspamagazine.com

Spas Serenity, Pine Cliffs Resort, Portugal Did you adapt your treatment menu in any way?

We had to redefine our offer and reduce our treatment menu as well as removing elements such as the therapeutic baths because hydrotherapy was not allowed at the time of reopening. Our Thermal Oasis was also closed until the beginning of August, in line with the Portuguese Health Authorities’ guidelines, but now it is operating with limited capacity. On the other hand, we’ve created our new Lockdown Recovery Treatments specifically to support and nurture our guests’ emotional and physical state after the events of the past few months.

How else have you adapted your business to suit the post-lockdown landscape?

paper menus in favour of a digital format. Our self-service drinks that were previously available to guests have been replaced with individual ones and all product testers have been removed.

What are your most popular treatments now?

At the moment, our new Lockdown Recovery Treatments are very popular. We have a facial that uses rose quartz crystals to strengthen the immune system and provide balance, calmness and serenity. There is a Kundalini Back Treatment to balance the dormant energy at the base of the spine, as well as our effective Immunity Boost Full Body Massage. Finally, we offer an

All guidelines for the use of the spa are visible at the entrance, such as wearing a face mask, and there is also signage on the floors to help our guests maintain social distancing. Hand disinfectant is available on every corner for guests to use. We’ve reduced the capacity of the Thermal Oasis and limited the number of guests allowed in each facility at any one time. We’ve also had to remove some furniture and decorative items to guarantee distancing and effective disinfection, and we have swapped all our Right: The stunning Atlantic backdrop to Serenity spa Below: Warm, golden tones in the spa’s hydrothermal area

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Spas Serenity, Pine Cliffs Resort, Portugal

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Spas Serenity, Pine Cliffs Resort, Portugal “I think that the wellness and immunity of each individual will be a priority going forward and consequently we will be able to engage with guests in a way that is truly focused on their health and wellbeing.” Maria d’Orey Director of spa and fitness. Serenity

Clockwise from left: Treatment delivery overlooking the Atlantic ocean; guests can take advantage of socially distanced relaxation loungers; a Serenity Rose Bliss bath

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Spas Serenity, Pine Cliffs Resort, Portugal

Above: Serenity spa’s renewed emphasis on hygiene ensures all its facilities are safely and sparklingly clean Above right: A grounding outdoor sound healing session

Ionizing Body Ritual that comprises a foot scrub, a full-body massage and foot reflexology to help relieve stress and exhaustion.

How have you settled into the ‘new normal’?

We know these are challenging times for everyone and we’re all learning every day. We try to make communication of the new policies and procedures as simple and transparent as possible so that our guests know exactly what to expect when they visit us.

What were the main issues you faced?

I think the biggest challenge was – and still is – to guarantee that we have guests in the resort and that we have tourists in Portugal. Some of our borders are still closed or limited and this brings about fear and anxiety as some people still feel that it is not safe to travel, but we can assure potential guests that Portugal is a safe 72

country and Pine Cliffs Resort and Sheraton Cascais Resort are committed to providing a luxury experience in the safest way possible.

How has your team responded to the challenge?

My team have gone far beyond what was expected. Every job description has been updated, as everyone has new obligations in terms of the cleaning and disinfection of their workspace. All staff members also had specific training before they started working on sanitary procedures and self-protection measures.

What positives have you taken from the experience of the past few months?

This time has reinforced the importance of wellbeing in our lives. I think people are realising, now more than ever, what it takes to make them feel well and how to achieve it. I think that the wellness and immunity of each individual will be a priority going forward and consequently we will be able to engage with guests in a way that is truly focused on their health and wellbeing.

www.europeanspamagazine.com

Spas Serenity, Pine Cliffs Resort, Portugal Clockwise from top: A relaxing Serenity Sensai facial; the spa’s welcoming reception area; a nature walk takes guests to the Algarve coastline

SPA STATISTICS Serenity at Pine Cliffs Resort, Portugal +351 (0) 289 500 100 | www.pinecliffs.com Owner United Investments Portugal Investment E4 million Spa size 1,100sqm Spa and fitness team 30 Treatment rooms 13 Product partners ila, Sensai, Charme d’Orient, Thalgo, The Organic Pharmacy, Margaret Dabbs, Gentleman’s Tonic, Kérastase, CND Shellac, OPI Thermal and wet spa design and supply Dau Design Other suppliers Bastos Viegas, Gharieni, Technogym, Nessfit, Taiji, Neiper

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Vegan collagen boosts Caudalie collection

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French brand adds a patented formula and new skin-protecting products to its Resveratrol Lift line Caudalie’s Resveratrol Lift line now includes a patented vegan collagen booster, developed from mahogany bark. The French skincare brand has also released a new anti-ageing range of products. Mathilde Thomas In tests carried out with with Harvard Medical School in the US, Caudalie’s previous Resveratrol + hyaluronic acid patent was shown to be twice as effective as retinol for the natural production of collagen.

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Speaking about the new development, the company’s founder, Mathilde Thomas says: “It was important to me to create a collagen booster that is vegan, in line with the Caudalie ethical charter to not use any ingredients from animals.” As well as being added to the existing range, this enhanced formulation is at the core of a new anti-ageing collection that includes: Firming Eye Gel Cream, Lightweight Firming Cashmere Cream, Firming Night Cream, Instant Firming Serum and Firming Cashmere Cream.

All of the new products use 97-98% natural ingredients and 100% recyclable packaging. The sensorial range creates a spa-like experience at home and a new in-spa treatment is set to launch soon. “We have an exciting new treatment for the Resveratrol Lift line,” reveals Thomas. “It’s an entirely manual treatment tailored for tired skin, based on two important features: a re-sculpting massage using the French signature palpé roulé and a lifting Thermal mask. The skin will be truly restored, firmer and smoother; the complexion’s freshness and luminosity instantly revived.” www.caudalie.com

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Environmentally friendly eco-refills Germaine de Capuccini has launched a new initiative in its plan to become more sustainable, developing a new packaging system, the Eco-Refills Collection, whereby moisturisers for specific skin needs are accompanied by a corresponding environmentally friendly refill. These 100% recyclable containers can be placed inside the original product packaging once its contents have been used, reducing the waste that comes from single-use plastics and optimising resources. The first two skin creams to feature this new innovation are the brand’s Excel Therapy O2 Pollution Defense Cream and its Timexpert SRNS Pro 60+ Cream. www.germaine-de-capuccini.co.uk

Super-hydrating skin renewal Targeting dull, dry skin, Dermalogica has introduced a five-minute masque that gently exfoliates and hydrates in one step. Delivering instant hydration for a luminous, healthy-looking appearance, Hydro Masque Exfoliant is formulated with snow mushroom, said to hold 450 times its weight in water, hydrating skin and infusing it with antioxidants and vitamin D. Mineral-rich bamboo enables a targeted yet gentle exfoliation while phytolipids from jojoba seed, sunflower and safflower help fortify the skin’s natural moisture barrier. Sugar beets deliver amino acids that hydrate and also help strengthen the barrier, while cucumber extract provides a soothing, refreshing finish. Hydro Masque Exfoliant’s unique active spheres can be adapted to the user’s needs by applying more pressure during use for greater exfoliation. www.dermalogica.co.uk

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Menu New products & treatments

Sustainability at the heart of nature Promising to regenerate the skin and actively help to regenerate the planet, [comfort zone] has launched Sacred Nature, its new sustainable, environmentally friendly certified-organic line. Inspired by the Scientific Garden at Davines Village in Parma, Italy, the [comfort zone] laboratories developed the Scientific Garden Extract, a complex of three bio-fermented antioxidant extracts of myrtle, elderberry and pomegranate that provide anti-inflammatory, antibacterial, UV-protective and anti-ageing benefits. Sacred Nature also includes two regenerative professional facials that can be personalised according to the skin’s condition and the time available to carry out 30 or 50-minute treatments. The Regenerative Elixir treatment has an instant pumping and firming effect, while the Regenerative Hydra treatment offers deep hydration and radiance. The Sacred Nature retail line targets skin that has been challenged by environmental stressors to restore glow, firmness and optimal resilience through its high content of antioxidant botanicals. It includes Cleansing Balm, Youth Serum, Hydra Cream, Nutrient Cream, Exfoliant Mask, Hand and Body Soap and Body Butter. www.comfortzone.it

Star light, star bright Announcing a special collaboration with Swarovski Elements, OPI has launched its festive season collection: Shine Bright by OPI. Featuring 15 shades including three special glitter hues, the bright, bold and shimmering selection of colours range from white pearlescent to gold, ruby red, plum and midnight metallics. The three special glitters are formulated with glass-like shards of glitter particles for a three-dimensional look and the colours take OPI’s traditional tongue-in cheek names, including: Let’s Take an Elfie; Tinsel, Tinsel ‘Lil Star; and Red-y For the Holidays. Available in Classic Nail Lacquer, Infinite Shine, and professional-only GelColor formulas, the range offers consumers and professionals a variety of product choices to suit their needs. www.opiuk.com

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Menu New products & treatments

In-spa favourite launches in retail size Elemental Herbology has introduced its professional Antioxidant Hydration Mist as a retail line specifically for the consumer market. The mist helps to soothe and refresh the skin by replacing lost moisture and protecting against environmental damage. A current favourite in the spa treatment room, the retail version features new branding and packaging, but the formula remains the same, featuring rose damask flower water distilled from rose petals. This calming ingredient is rich in antioxidants, which offer the skin protection. Rose damask oil deeply nourishes, hydrates and repairs, helping to reduce redness and sensitivity. Antioxidant Hydration Mist also contains glycerin sourced from rape-seed oil, which has powerful humectant properties to lock moisture into the skin. www.elementalherbology.com

ESPA boosts skin microbiome ESPA has added to its Tri-Active resilience range with two new products that work to boost the skinâ&#x20AC;&#x2122;s microbiome. Tri-Active Resilience Rest & Recovery Night Balm reduces the visible signs of skin stress and leaves the skin protected and fortified. Like the rest of the collection, it contains nourishing lipid-rich plant oils, botanicals and marine actives including antioxidant-rich willow herb; smoothing marine bamboo; calming patchouli infused with phytocannabinoids; and the protective powers of buriti oil. Tri-Active Resilience Detox & Purify Cleanser cleans and revitalises tired, dull skin with its lipid-rich formula. A biome-balancing marine complex respects the skinâ&#x20AC;&#x2122;s delicate natural balance; micro-minerals from Cornish clay deeply purify; resurrection leaf hydrates; and orpin rose energises, boosting the skinâ&#x20AC;&#x2122;s resilience and leaving it glowing with vitality. www.espaskincare.com

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Menu New products & treatments TREATMENT FOCUS

Sothys Prescription Jeunesse Sothys has introduced a new professional treatment and targeted retail products to protect the eyes against external aggressors, promoting visibly younger, brighter and more radiant skin. Prescription Jeunesse Cryo Professional Eye Treatment reduces the signs of fatigue and ageing through cleansing, exfoliation and an eye serum application to firm and plump, targeting wrinkles, puffiness and dark circles. The 45-minute treatment includes Sothys exclusive modelling porcelains, which enhance the action of a cryo-effect gel mask that is enriched with encapsulated and vegetable hyaluronic acid. The retail range is formulated with flax seed extract and Ultra Regenerating Complex for prevention and correction. The line includes: Radiance Cream for Wrinkles; Anti-puffiness Cryo Roll-on; Dark Circle Eraser; and Express Eye Patches. www.sothys.com

Golden glow Mii cosmetics brings golden glamour to the festive party season with its latest launches, including the limited-edition Molten Luxe Baked Palette, which showcases highly pigmented, blendable shades infused with skin-loving mango seed butter and sweet almond oil for instant hydration. The dome-shaped cream is baked slowly in a specialist oven until dry and has an ultra-soft, velvety smooth texture with a marbled effect. With intense pigmentation the skin-reflective shades include bronze, rose, gold and copper tones for skin perfection. Mii has also added two new shades â&#x20AC;&#x201C; Heavenly and Halo â&#x20AC;&#x201C; to its Shimmer and Sparkle Mineral Dust line. The luxurious mineral formula delivers skin glow with the sweep of a brush. A light application achieving a subtle shimmer, unlocking the pigment that allows for intense metallic reflection. www.miicosmetics.com

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Menu New products & treatments

TREATMENT FOCUS

Elemis No-Touch Facial powered by Biotec Elemis has introduced a new treatment experience, the No-Touch Facial powered by Biotec, at its flagship The House of Elemis in Mayfair. Promising transformative results while providing peace of mind that the facial is being delivered to the highest hygiene and safety standards, the No-Touch Facial combes a series of ‘safe-touch’ tools, including skin-smoothing spatulas, face mitts and Shape & Scalp wands that leave the eyes feeling cool and refreshed. The protocol incorporates the new Elemis Light Energy Face Mask, a non-invasive light therapy originally developed by NASA. LEDs send energy-producing light into the deepest layers of the skin. When the selected light penetrates the skin, photon energy is transferred to the cells, which convert this energy into ATP (cellular fuel), boosting cellular activity. The No-Touch Facial powered by Biotec is available in two formats: Hydra Firm, for deeper lines, dehydration and firmness; and Resurfacer for blemishes, uneven skin tone and pigmentation. www.elemis.com

Glow-tastic Designed to smooth, nourish and balance the skin’s complexion, Temple Spa has introduced Glowcolic, an exfoliating toner with natural glycolic acid. Drawing on the brand’s inspired Mediterranean influences, the new product is formulated with extracts of grape, apple, lemon and orange, and is rich in natural acids and vitamin C. An active blend of alpha-hydroxy acids includes glycolic, mandelic and lactic, which work to gently remove dead skin cells and impurities to renew and nourish. These help to even out the skin’s surface for a brighter, healthier-looking complexion. Hyaluronic acid helps to boost hydration and radiance leaving the skin toned, refreshed and more healthy-looking. www.templespa.com In every issue, European Spa showcases the best new product and treatment launches. Contact Mark Smith on +44 (0) 7956 658261 or email mark.smith@spapublishing.com

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Back to business Tracey Stapleton, The Spa PR Company

Connections that carry influence Spa public relations expert Tracey Stapleton highlights the value of the press and social media influencers to promote your business

ne thing this year has taught us is the importance and value of connections, whether they be members of your team, suppliers, clients, media, influencers, partners… the list goes on. While technology and circumstances may change, our business is made a whole lot easier when challenges, opportunities and information are shared and everyone wants to do their bit to help. Relationships grow stronger, doors open for collaborations and we see a recognisable shift from individual to more purpose-driven marketing. The effects of Covid-19 demand communications that are brave but sensitive and relevant with messaging our audiences can immediately relate to. Building connections is no overnight task. Many of the relationships we have built at The Spa PR Company across media and influencers have grown over many years. However, the key is to invest in each and every one of them. Start small and targeted and build from there. Linking with those interested in the same things as you can open up many new opportunities for development and long-term support.

Storytelling editorial

The advantage of your media partners is their ability as a trusted source to appeal to a large number of people. For example, The Mail online has 238 million monthly visitors. While not all of its content may be of interest 84

are growing and they’re hungry for quality content, particularly because many of them are working with small teams of journalists. But notice that I say ‘quality’. This is not content that has been produced to simply drive SEO – I am talking about properly researched, carefully written, message-driven editorial produced to build a reputation for both immediate and long-term gains. This type of editorial, which is part of a brand’s storytelling, turning updates into compelling news stories, will never go out of fashion and will always have an important role to play in business development and increasing returns.

Trade intelligence

to everyone, it’s the only national newspaper with a majority female readership, which makes it an ideal target media for spa businesses. But numbers are not everything. While mass-media publications have a widespread readership, the targeted nature of specialist publications makes the information that appears within them even more influential. While consumer print media circulations are shrinking year on year – apart from some specialist magazines like BBC Gardeners World and Girl Talk, interestingly – their online counterparts

When talking about media relations there’s no better place to start than our own business press. Often overlooked by companies focused on reaching the consumer directly, publications such as European Spa, which focus on the best of our industry, provide valuable endorsement and expert positioning in the market, helping with award wins, recruitment and partnerships. What’s more, consumer press often looks to the trade media for intelligence, innovation and expertise. Building relationships with trade editors and writers can have numerous advantages beyond simply gaining editorial. At the forefront of the industry and highly connected, they are often the first to hear of new innovations, industry www.europeanspamagazine.com

Back to business Tracey Stapleton, The Spa PR Company

changes and challenges, which in recent months has proved particularly valuable to many spa operators and suppliers. This demonstrates how the spa trade media remain an indispensable asset to our industry.

A personalised approach

Just as personalisation has become an essential factor in a spa’s offer to its guests, personalising your stories for the press has never been more important. Getting to know the journalist behind a specific column is critical to achieving long-term results. In today’s world of social media that’s a much easier task. Many journalists www.europeanspamagazine.com

have Twitter and Instagram accounts – newspaper writers seem to prefer the former – so you can easily follow their interests, latest articles and requests. Focusing on your top-ten media outlets is likely to reap more rewards than reaching out en masse. Even with a story that you believe could go viral it often pays to seed information through one source: the Press Association. We recently took this approach with the introduction of Lemur Yoga (Lemoga) at Armathwaite Hall Hotel & Spa in the UK, resulting in more than 350 articles, inclusion in TV broadcasts and reaching a global audience of more than 1 billion people.

Above from left: The award-winning Spa at Bedford Lodge; the introduction of Lemur Yoga at Armathwaite Hall Hotel & Spa gained global media coverage

Influencer relations

When people talk about influencer marketing they are normally referring to paid-for collaborations. Rather than marketing directly to a larger number of consumers, you pay influencers to get your message out on your behalf. Influencer marketing has many benefits: it can be great for creating content, including amazing photography or videos that you can then use on your own online platforms; it can directly 85

Back to business Tracey Stapleton, The Spa PR Company

European Spa: Influencing the influencers For over a decade European Spa has been the number one magazine for spa business and wellness hospitality. Delivered to key decision-makers, investors and spa operators, its editorial content has informed investment decisions in the UK, Europe and across the globe. With the growth of digital media European Spa has enhanced its position across social media, pioneering its Instagram Live ‘In conversation with…’ series, interviewing experts from respected companies including Six Senses Spas Hotels and Resorts, Champneys and ISPA (see p114). The magazine’s global audience now connects in real time, enabling instant engagement and feedback that ensures European Spa remains an important leader in the spa, wellness and hospitality fields. Founding editor and publisher, Sarah Camilleri, an advisor to the British Beauty Council, works to ensure its content helps to shape the future of spa and wellness in the global market. Strategic international event partnerships with the Global Wellness Summit, Spa Life, Healing Summit, Cosmoprof, SPATEC Europe and SpaFest further extend its reach and connectivity.

help build sales; it can enable your message to reach a high number of your target audience. Overall, with influencer marketing you know what you will be getting in return for your investment. Influencer relations is similar to media relations but requires a longer timeline. Both rely on developing trusted relationships but with influencers you’re likely to find people with a shared and often passionate interest in your subject matter. For spa businesses this might be a wellness lifestyle, natural therapies or simply a mission to encourage more people to self-care. Influencer relations require a different mind-set than media relations. Engaging with journalists and bloggers is mainly based on short-term thinking as we expect quick results in terms of interviews and coverage. Establishing relationships with influencers is the opposite. Rather than seeing them as platforms for your brand, think of them

as partners and collaborators. If you can form a genuine relationship you can benefit from long-term support and authentic testimonials, and become an important part of their community. Learn to nurture and value all of your connections and you will see how these relationships can lead to greater business success and a more supportive and rewarding work life for all. www.thespaprcompany.com

Meet the Expert Tracey Stapleton is managing director of The Spa PR Company. Having started her career three decades ago at a large consumer public relations agency in London, for the last 16 years she has specialised in spa and wellbeing. Her company offers a targeted range of PR and marketing services to spa and hotel operators, beauty and wellbeing product brands and service providers.

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Spas The Well, Norway

Deeply inspired Anette Ose, spa and sustainability manager at Norway’s The Well, reveals how this unique spa has adapted its offer to suit post-lockdown business

INTERVIEW BY SARAH TODD

ne of Europe’s most ambitious spa and wellness projects, The Well required an investment in excess of £35m (E45m) before it opened in December 2015. Situated in a forest ten miles south of Oslo at Kolbotn, the three-storey, adult-only spa was created by self-made billionaire Stein Erik Hagen. Bringing global spa cultures to the Norwegian market, the 10,500sqm spa offers a Japanese bathhouse, Norway’s first onsen garden, a Moroccan rasul, a Northern Lights laconium, a Jungle sauna and a Turkish hammam. The bold, architectural-led surroundings also include 15 saunas and steam baths, 100 showers, 11 pools, waterfall grottos and 25 treatment suites. With plans to open a 104-room wellness hotel adjoining the spa in June 2021, we spoke to The Well’s spa and sustainability manager, Anette Ose, to find out how it has adapted and evolved post-lockdown.

When did you reopen the spa and what has been the reaction from guests?

We reopened for treatments from late April and then the rest of the facility followed in early June. Our team put a lot of effort into creating very strict rules for infection control and we deeply considered how to communicate all these new rules to our guests. The feedback from both our staff and guests reflects that they feel well taken care of. I was actually pleasantly surprised to see how many people were ready to get back to their treatments and eagerly waiting for the spa to reopen.

How have you embraced social distancing?

Our spa is very social and we can accommodate 960 guests at any one time. Social distancing has created a natural drop in capacity but we are still busy, so we have 88

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Spas The Well, Norway

The Well offers guests a unique range of global healing therapies

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Spas The Well, Norway “Many of the operational changes that we’ve made will absolutely stay with us, even after Covid-19. Overall, our team has worked really well together and I feel that we are stronger then ever.” Anette Ose Spa and sustainability manager, The Well

Clockwise from above: Guests enjoy the crisp Norwegian air from an outdoor hot-tub; the luxurious indoor poolscape; one of The Well’s panoramic saunas

introduced a number of ways to remind guests. In the sauna we have provided one-metre sauna sticks, so people can use these to politely remind each other of distance. We also have stickers and screens throughout the spa to remind people to keep their distance. We have carefully calculated the numbers in each of our saunas to optimise capacity, as well as those using our shuttle bus from central Oslo. We also removed tables from the restaurant to create extra space. In our retail area, we’ve removed testers and politely ask guests not to touch products they aren’t purchasing.

Have you adapted your treatment menu at all? We first opened for treatments end of April and then opened the rest of the spa in June, so we were not closed for very long and we began with a somewhat reduced menu of facials and massages. 90

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Spas The Well, Norway

Initially the use of PPE was optional so our therapists had masks if our guests preferred them. However, our skin therapists have been using masks all the time for facials. We had an amazing summer season but infection rates have risen. There is now a recommendation for masks on public transport but it’s still optional. We chose not to open the hammam at first as it used the steam bath and sauna. Neither did we open manicure and pedicure areas or offer waxing services in spring as they involved close contact. But we successfully began all these services in late summer once we felt comfortable.

How have your treatment delivery and take-up been affected?

Eighty percent of our treatment revenue still comes from massage and facials, which we offer in partnership www.europeanspamagazine.com

Above: Facials are a key revenue stream for The Well and its range of Babor and Elemis protocols have continued to be popular with guests

with Babor and Elemis, and these are still the most popular for us. Of course, we thoroughly disinfect all treatment rooms after each use. We are not able to serve water or teas after treatments as we used to but we have a large restaurant and wellness bar so we ask our guests to take refreshments there. It’s a small change but helps us to manage strict hygiene protocols.

How successful have your attempts been to create a ‘new normal’ for guests? It seems we have all adjusted to the circumstances pretty well, but people sometimes need prompts, which we deliver through friendly reminders from our staff as

Spas The Well, Norway

From top: Vibrational sound healing awaits guests in a relaxation room at The Well; guests have been quick to return to take advantage of the spa’s range of wellness options

well as signage around the spa. We have put in a lot of work to communicate our efforts to control hygiene and the feedback I am getting is that the customers are very happy with what we are doing. I think it’s important not to overwhelm their visit with instructions and too much signage as people are coming to relax and enjoy time with us. They know we are taking responsibility on their behalf so that is reassuring and relaxing in itself. Currently, it feels like things are getting back to normal but we are still following instructions from the government and taking the situation very seriously.

What have been the biggest challenges?

There have been a lot of things to overcome during this period, but I have to say that closing down the whole spa was the hardest thing we have ever done. Covid-19 has affected people’s life in so many ways, both economically and socially, so keeping in touch with the team during this period was vitally important, whether that was via Facebook, email or phone.

Also, with the cold autumn and winter season coming up, I anticipate that it may be hard to keep all of our employees in work and out of quarantine.

How have your team responded to the challenge? They have been impeccable. We’ve had an extremely good summer this year, with many guests visiting and some very good results. They have all been working so

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Spas The Well, Norway hard. We fostered a sense of teamwork in a variety of ways, including encouraging all of our staff to help each other during our busier times.

What positives have you taken from the experience of the past few months?

This period has challenged us on every level and forced us to rethink our whole organisation to make it even more effective. Many of the operational changes that we’ve made will absolutely stay with us, even after Covid-19. Overall, our team has worked really well together and I feel that we are stronger then ever.

SPA STATISTICS The Well +47 48 04 48 88 | www.thewell.no Owner Stein Erik Hagen Design consultant Stylt Trampoli Architect Halvorsen & Reine Hydrothermal consultant Thermarium Spa and sustainability manager Anette Ose Spa team Approx. 150 Spa area 10,500sqm Thermal/wet areas 15 saunas and steam baths, 100 showers, 11 pools Treatment rooms 25 Suppliers Marset, LZF lamps, Karl Andersson och Söner, BetongDesign, Gervasoni, POINT 1920, Infurn Contract, Svea Contract, Manutti, Andreu World, Arne Norell Product partners Elemis, Babor, Skin Better, Molton Brown

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Clockwise from above left: A sun-lit sauna experience; body work releases pent-up lockdown-related tension; numbers are restricted in the spa’s thermal areas to ensure social distancing

COVID-19 has accelerated innovation in the spa industry The pandemic has accelerated the need to prioritize proven science to assure that technicians and clients remain safe. Medical-grade solutions now being used inside treatment rooms are no longer a luxuryâ&#x20AC;&#x201D; they are a necessity. This has illuminated the value of certifications and the importance of verifiable manufacturing. Spa directors, for example, now care deeply about understanding regulatory requirements for a quality management system specific to the medical devices industry (ISO 13485) and are seeking to add medical-grade accessories to their facilities. Oakworks has equipped hospitals and healthcare professionals with FDA-listed equipment since 2008 and has been a leader in innovation, offering to spas the same certification used in hospitals. It provides the safety that will protect a spaâ&#x20AC;&#x2122;s investment in new and protective equipment that will enhance the clients experience for years to come.

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Back to business Leadership Masterclass

Heartfelt leadership We examine the challenges surrounding the recruitment, retention and recognition of spa talent during the ongoing Covid-19 pandemic REPORT BY SARAH TO DD

cross Europe, as coronavirus lockdowns were lifted, reopened spas and beauty facilities faced unprecedented challenges with owners and managers required to strategise, prepare and adapt to a rapidly changing global situation. Alongside this, spas, wellness centres and beauty salons across Europe experienced soaring demand for their services. According to online booking platform Treatwell, for example, bookings in France increased 3,100% following the announcement that hair and beauty businesses could reopen from May 11. To address the personnel challenges that the delivery of close-contact services can bring, European Spa speaks to three progressive business leaders about how to manage spa team members with a focus on both compassion and productivity. From education and the creation of collaborative working environments to safeguarding employee wellbeing, our Leadership Masterclass spotlights the key challenges facing your business right now and provides valuable insight into creative solutions that can empower your team and drive your business forward.

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Back to business Leadership Masterclass

Create a culture of wellbeing UK Spa Association general manager Helena Grzesk says that spas must provide a nurturing environment for their teams

ince the start of the pandemic, spa teams have been through an uncomfortable and unprecedented period of change. Some businesses have been forced to make difficult decisions and there have sadly been numerous redundancies, including of highly skilled spa directors, managers, and therapists. However, the UK spa and wellness industry has also stood together, united in support and encouragement of each other with compassion, inspiring positivity and incredible creativity. The impact of Covid-19 has varied from spa to spa. For some, it has been truly devastating, but for others it has been a time of collaboration and adaptation to evolve into the businesses they have always wanted to be. Spas have pivoted to embrace technology and cross-skilling in an effort to maintain customer loyalty and retain as many team members as possible. Creating a wellbeing culture within your spa will support productivity, improve retention and minimise absenteeism. Above all, it is important for staff to feel that they are part of a safe and nurturing environment where they are supported and developed.

Helena Grzesk General manager UK Spa Association With a keen interest in wellness and a desire to make spas inclusive, Helena originally trained in beauty and holistic therapy. She has worked for a range of luxury hospitality groups and is currently general manager of the UK Spa Association. www.spa-uk.org

Embrace the future There is a saying that has always stuck with me: ‘You can’t pour from an empty cup’. Wherever possible you need to help your team find balance, build resilience and boost their mental health and wellbeing. As we begin to adapt to the ‘new normal’, we must embrace what the “Creating a wellbeing future of wellness holds. It’s time for our culture within your team industry to rise and lead the charge in preventative self-care. As leaders, it is our will support productivity, responsibility to share this knowledge improve retention and and expertise with our guests but we minimise absenteeism. should start with our teams. Above all, it is important Spa operators must lead with heart and integrity. It would be so easy for for staff to feel that they motivation to be diminished with the are part of a safe and changes we’re encountering, so it is nurturing environment vital that we create a supportive culture where they are supported reinforced by actions that demonstrate how much we truly care about health and developed.” and wellbeing. www.europeanspamagazine.com

Back to business Leadership Masterclass

Don’t just survive... thrive Recruitment specialist Lorraine Jackson on the benefits of reinvigorating your spa’s internal communications strategies and practices

Lorraine Jackson Recruitment executive, Red Careers Lorraine has a wealth of knowledge about how to enhance operational efficiency and profitability by engaging spa teams to deliver customer excellence. Her current role at leading recruitment company Red Careers involves offering bespoke services to professionals across the spa, beauty, hair and aesthetics industries.

merging from lockdown and dealing with a pandemic in a people-centric industry must be up there in the ultimate test category for any business. Resilient spa operators all over the world have recently found themselves forced into a massive reset; course-correcting and recalibrating. Maintaining your team’s wellbeing in this changeable landscape while engaged in crisis management may seem like a daunting task but, in my opinion, there has never been a more important time for this. Early research into the health impacts of lockdown suggests employees are experiencing reduced motivation, loss of purpose and anxiety and it is inevitable that these experiences will filter into the workplace for many months to come. Spa team engagement is a key part of delivering a robust wellbeing strategy and the top priorities are effective communication, training and education. The key is to make things fun, regular and meaningful. Some of the greatest thinkers, including Steve Jobs, swore by walking meetings; an outdoor walk during a one-to-one or a simple yoga stretch in a daily team brief are among some initiatives that could easily be implemented.

A changing mindset Honest, transparent messaging in simple terms always gains confidence, but be careful to ‘mind the gap’. That is to say, keep communicating, even when you don’t know the answer, as people tend to fill empty spaces with worries and concerns. As well as offering personal development through targeted upskilling or cross-skill “The key is to make learning, it’s also essential to listen to your things fun, regular and team. A short staff questionnaire can provide an meaningful. Some of unintrusive way of gauging people’s wellness. the greatest thinkers, In the ‘new normal’, the mindset and circumstances of employees are changing. including Steve Jobs, Considerate and flexible working options will swore by walking be essential when it comes to attracting and meetings; an outdoor sustaining new talent. The future generation of walk during a one-toworkers will prioritise their work/life balance when deciding whether to accept a position. one or a simple yoga While we work through these uncertain times stretch in a daily team retaining experienced temporary staff is one brief are among the viable option. As well as providing an element initiatives that can easily of balance for the employee, it can ensure your business is brimming with talent without being be implemented.” committed to excess staff overheads. 98

Image courtesy of Mandarin Oriental Hotel Group

www.redcareers.co.uk

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Back to business Leadership Masterclass

Invest in your entire team Raison d’Etre’s Anna-Cari Gund believes giving responsibility to managers and developing the ideas of your team can lead to business growth

Image courtesy of Dermalogica

Image courtesy of Raison d’Etre/Live Nordic

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s spa and beauty businesses acclimatise to the current operating circumstances, building trust is imperative. Hygiene and operational health and safety have always been important, but are now even more so. Ultimately the person in charge is the spa manager, who should now be given the responsibility to take control of the business and underline for all guests that their spa facilities are totally safe to use. However, for service businesses such as spas, it is fundamentally important to have a strong team behind you to ensure your guests receive the best experience possible. With spa treatments constantly evolving, it is important your staff receive training, not only to progress their skills but to meet the changing demands of your clients. Having a skilled and highly qualified set of therapists can only enhance your business. As teams navigate the ‘new normal’ it is important they feel valued by management – happy workers means a happy business. Setting goals and targets together acknowledges that spa managers value feedback from all of their employees. In return, therapists will feel appreciated and therefore more motivated. This can be done through one-to-one meetings with specific team members or in a group setting where each person’s achievements are clearly and publicly valued.

Anna-Cari Gund Managing director Raison d’Etre With nearly 30 years of spa and beauty therapy experience, Anna-Cari’s leadership has enabled spa consultancy Raison d’Etre to develop by inspiring the performance of each individual. She also served as president of CIDESCO International between 2012-2019. www.raisondetrespas.com

Thinking outside the box Clockwise from top left: Similarly, a key part of a spa manager’s role is to be Raison d’Etre’s LivNordic transparent in their actions. Employees will want to concept aims to refresh and boost guest’s wellness; a be kept up to date with the latest developments, Dermalogica therapist meets especially after a long period away from work. Open new hygiene requirements; a and authentic communication as well as thoughtful reassuringly warm welcome at a Mandarin Oriental spa gestures can add a much valued human touch to help settle and engage staff. With new Covid-19 safety measures “As teams navigate through in place spa operators will need to the ‘new normal’, it is ‘think outside the box’ when it comes to developing new packages and offerings. important they feel valued Encourage your therapists to brainstorm new by them – happy staff means ideas to reveal a fresh perspective, enhance a happy business. Setting your company’s internal culture and bring goals and targets together people’s enthusiasm to the fore. By giving employees something tangible acknowledges that spa to work towards, you will push them managers value feedback harder towards success and increase their from all of their employees.” confidence. Develop your people and you will grow your business. 99

Spas Calcot & Spa, The Cotswolds

Investing for success We talk to spa director Cathy Ball about the post-lockdown unveiling of a recently completed £500,000 refurbishment at Calcot & Spa in the UK’s Cotswolds

INTERVIEW BY MARK SMITH

alcot & Spa is an award-winning wellness destination set in 220 acres of beautiful Cotswold countryside. The spa hotel is part of The Calcot Collection luxury boutique hotel group, which encompasses Barnsley House and The Painswick, also in south-west England, as well as The Lord Crewe Arms in Northumberland. Calcot offers 35 bedrooms and suites, two restaurants and its renowned spa, which recently debuted a comprehensive £500,000 [d552,000] refurbishment following the lifting of the UK’s coronavirus lockdown. Interior designer Cathy Birtles has created a calming, restorative atmosphere with enhanced facilities for guests and members, including seven newly refurbished 100

treatment rooms, Zenith sauna and steam rooms and a relaxation area with scenic views of the countryside. The Calcot team have repurposed a 17th century barn to provide space for a refreshed guest arrival experience, installing a new booking system from Hart to maximise and control guest numbers for safety and comfort. On the first floor, a brand-new yoga studio provides space for socially distanced classes, again with the benefit of stunning rural vistas. A £40,000 outdoor gym with state-of-the-art Technogym equipment has also been created to encourage guests to exercise in their natural surroundings. We talk to Cathy Ball, spa director at Calcot & Spa, about the post-lockdown changes. www.europeanspamagazine.com

Spas Calcot & Spa, The Cotswolds

Previous page: Calcot spa’s serene 18m indoor pool Clockwise from top: The spa’s homely mani-pedi area; a warm welcome awaits guests in the sauna; the boutique hotel’s country house-style entrance

When did you reopen the spa and what has been the reaction from guests?

We had planned to open the spa on July 4 before reopening the hotel on July 8, but this was delayed, so we began by opening part of the spa as a lounge and café for hotel guests. Then, once we were able to start providing massages the rest of the spa reopened. Guests have been nicely surprised by the refurbishment.

How did you adapt your treatment menu?

Spas have always nurtured our emotional needs and now more than ever we wanted to reflect this in our treatment menu, so we introduced Aromatherapy Associates’ Relax and Sleep, Forest Therapy and Immune Support. www.europeanspamagazine.com

“The team have used the furlough as an opportunity for personal and professional growth and have returned stronger for it. Elemis and Aromatherapy Associates provided excellent training opportunities for them throughout lockdown.” Cathy Ball Spa director, Calcot & Spa

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Spas Calcot & Spa, The Cotswolds

From above: The atmospheric outdoor courtyard hot tub; Calcot’s spa offer includes a nutritious healthy eating menu

How else has your business had to adapt to life in the post-lockdown environment?

We feel as though we have reopened a very different operation to what existed before. The fitness studio was previously small and was no longer fit for purpose under social distancing guidelines, so we moved the exercise classes across to the Barn where weddings and events used to take place. As we were unable to offer classes due to Covid-19 regulations, we spread the gym into the old studio and built a fully functioning KOMPAN outdoor gym in the space of just five weeks. The investment we made in the spa was seen as a long-term asset and was justified by the fact that it could protect our membership revenue.

What are your most popular treatments now?

It is a bit early to tell. I am sure that the sleep treatments will prove popular once the pent-up demand for regular treatments has eased. We also offer Reiki for those guests who are still cautious about receiving a hands-on treatment. 102

How successful have you been in creating a ‘new normal’ within your operations?

We have done brilliantly. It became even more challenging when the guidelines demanded that clients and staff should wear masks while moving around the spa, but even then we incorporated the rules and pressed forward. These changes have been accepted by everyone and we are managing to socially distance with a smile – without any black and yellow tape or footprints marked on the floor! www.europeanspamagazine.com

Spas Calcot & Spa, The Cotswolds From below: A calming relaxation area; training in risk assessment has been provided to staff so that hygiene is maximised in treatment rooms

far from home during lockdown, so those who were most cautious returned in a part-time capacity at first and we conducted training sessions to go through the risk assessments and new processes in each department.

How have your team responded to the challenge?

The team have used the furlough as an opportunity for personal and professional growth and have returned stronger for it. Elemis and Aromatherapy Associates provided excellent training opportunities throughout lockdown. Staff updated their compliance knowledge and we had mental health training sessions for managers and team members across the business. Our therapists have been very busy with massages and when facials were permitted their days became more balanced. We recruited a new fitness team and the reception team is reduced in size to comply with social distancing. I am so proud of every one of them.

What positives have come from the experience?

I think the lockdown has given Calcot & Spa an opportunity to further develop the holistic direction of our business in response to the evident need for us all to protect and nurture our overall mental and physical wellbeing. This is something we have always known, but now we are seeing this publicly endorsed.

SPA STATISTICS Calcot & Spa + 44 (0)1666 890391 | www.calcot.co

What were the biggest challenges you faced?

Keeping in touch with our members during lockdown was critical. We set up an online fitness portal for them and this continues to be an asset for those wanting to exercise from home: we have continued our Zoom yoga, Pilates and Tai Chi classes even after reopening. During lockdown we didnâ&#x20AC;&#x2122;t charge member fees. The average age of our membership is 58 and many were shielding, so managing their staged return and payments has been complicated. Preparing the teamâ&#x20AC;&#x2122;s return to work also took a lot of planning and preparation. Some staff had not ventured www.europeanspamagazine.com

Owner The Calcot Collection Chairman Richard Ball Spa director Cathy Ball Pool project Rio Pools Interior spa design Cathy Birtles Spa design Sparcstudio Spa Team 56 Spa Size 840sqm Treatment rooms Seven Fitness equipment Technogym Booking system Hart Outdoor Gym KOMPAN Thermal suite Zenith Treatment beds Avalon Uniforms Inline London Towels/robes Majestic Product partners Aromatherapy Associates, Elemis, Jessica

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Wellness

HEALING THERAPIES

NUTRITION

MINDFULNESS

MOVEMENT

RETREATS

EDITED BY MARK SMITH

UK government unveils nationwide obesity strategy

Editor’s choice

Initiative provides an opportunity for spa and wellness providers to help reduce the risk factors for major illness The UK government’s new strategy to overcome obesity, announced in late summer, aims to encourage people to lose weight and improve their health to help reduce general health risks as well as those associated with Covid-19. According to a report for NHS Digital, around two-thirds (63%) of adults are over their healthy weight; half of them clinically obese with implications including reduced life expectancy and an increased chance of developing cancer, heart disease and Type-two diabetes. The report, entitled Tackling obesity: Empowering adults and children to live healthier lives, proposes a ban on some junk-food adverts and promotional deals on unhealthy food to coincide with a ‘Better Health’ campaign. Louise Day, wellbeing director at Champneys, agrees: “This widespread message will trigger people to be proactive in seeking support in the form of focused spa retreats; gyms and group exercise; healthy meal inspiration; and tailored one-to-one advice from experts. “Champneys pioneered its Portion Plates to help educate guests about portion sizes as part of its renowned Health Management Retreats.” Stephanie J Moore, nutritionist at Grayshott Health Spa in Surrey, believes the nationwide strategy presents many opportunities for spas. “We are in a prime position to enable people to make positive and empowering choices to reduce risk and improve outcomes for health,” she says. “We need to be looking at an all-encompassing, holistic approach to body balance.” “A rounded approach to health and wellness is

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needed, addressing physical, psychological and emotional issues, while supporting each individual in their own personal journey.” The Grayshott Health Regime has been delivering a targeted approach to healthy eating

“This widespread message will trigger people to be proactive in seeking support to control their weight.” Louise Day Wellbeing director, Champneys

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Wellness Trends & developments

Three of the best healthy-living apps Noom A fitness and weight-loss programme that incorporates the expertise of a trainer, a nutritionist and a health coach in one handy app, Noom supports people to make behavioural changes to improve their diets. The app provides educational insights into food groups, helping users make healthy choices about which foods to eat while setting limits on calories. Reported to have 45 million users, Noom provides community support and advice, connecting dieters to a support group and a weight-loss coach who can provide feedback when needed. www.noom.com

Champneys has been a pioneer in encouraging its guests to adopt a healthy lifestyle through exercise and diet control

Wholesomeworld A collection of recipes, nutritional information and medical and lifestyle resources, Wholesomeworld was founded by Freyja Hanstein following her experience of cancer. Offering advice on wellbeing and healthy living for everyone – with or without the disease – the app’s resources include targeted medical information, ways to reduce stress, nutritional recipes and general lifestyle advice. Wholesomeworld’s down-to-earth, user-friendly presentation has been endorsed by the UK’s National Health Service. www.wholesomeworld.com

My Fitness Pal

for more than nine years, going beyond calorie counting to offer a holistic view of each person. Shelia McCann, general manager at Lanserhof UK, who is responsible for Lanserhof London and Grayshott Health Spa, explains: “No one modality can offer a perfect one-size-fits-all model. It is important that professionals work with individuals to establish priorities and develop a multi-disciplinary team-based approach to care plans.” www.champneys.com | www.grayshottspa.com www.nhs.uk/better-health

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An online calorie counter and eating plan that tracks diet and exercise, My Fitness Pal employs some gaming elements to motivate users in their weight-loss journey. The app claims to hold the nutritional details of over two million foods, enabling users to identify the contents of meals by either scanning their barcodes or manually finding them in the app’s large database. By registering food intake and exercise, My Fitness Pal provides a motivational tool to track progress, providing a range of plans and healthy recipes. Its compatibility with Fitbit helps users to further integrate their movement and health tracking. www.myfitnesspal.com

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Wellness Trends & developments

John Legend becomes chief music officer at Headspace UK/US: A global leader in app-based meditation and mindfulness, Headspace has appointed award-winning singer and songwriter John Legend as its first chief music officer. Legend will work with Headspace Studios, the brand’s new multi-platform studio, to create and distribute mindful living content, curating playlists by a different musician each month. The aim is to harness the power of music to enhance members’ mindfulness journeys. The appointment coincides with the launch of Headspace’s new Focus Mode, designed to help members tune in to what matters most to them through the use of music, exercises and a range of soundscapes. Focus Mode content will include 12 different music stations with playlists from different genres and themes, such as jazz, cinematic and piano. Complementary exercises and meditation are designed to support people in scenarios where they might need help to focus. The soundscapes comprise 23 different ambient mixes – including Rain on Canvas, Snowfall, and Lakeside Campfire – to help users mask background distractions. Headspace recently expanded its content library beyond meditation with the launch of Move Mode, a mind-body fitness experience guided by expert trainers to help strengthen both minds and bodies. www.headspace.com

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Dagsmejan sleep-wear finds a natural home in the spa Switzerland: Swiss-developed and Swedish-designed sleep-wear brand Dagsmejan is expanding its network of spa partners across Europe. The company’s range of thermo-regulating sleepwear, which is scientifically proven to improve sleep health, is now incorporated into the wellness offer at renowned European destinations, including Grand Hotel Kulm, St. Moritz; Beau-Rivage Palace, Lausanne, Switzerland; and Lanserhof, Tegernsee in Germany. Grand Resort Bad Ragaz in Switzerland also includes Dagsmejan products as part of its bespoke Sleep Programmes. The company’s five collections for men and women target different concerns, including: Stay Cool, Stay Warm, Relaxwear and Balance. Its new Recovery Collection uses an innovative Nattrecover fabric, made from 100% Microlyocell – a natural micro-fibre that comes from eucalyptus. This is combined with heat-activated energising minerals that recycle excess body heat released during sleep, converting it into natural far infrared energy. This increases the level of oxygen and nutrients in the blood, reaching muscles and tissues to aid the body’s recovery and regeneration process. www.dagsmejan.com

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Wellness Trends & developments

Action Wellbeing aims to improve life for businesses, communities and individuals UK: Health and wellbeing coach Helena Field has launched Action Wellbeing in order to improve the mental and physical health of people in all realms of life. “My mission is to Helena Field empower employers to find a place for wellbeing in the workplace, support communities with wellbeing initiatives and encourage individuals to take ownership of their own personal wellbeing journeys,” explains Field. Following a consultation and wellbeing audit, Action Wellbeing will implement a range of support mechanisms, information,

training and coaching for clients. Field will also connect businesses with appropriate specialists in the local area to deliver targeted programmes with focused results. With experience in personal training, massage therapy and fitness and spa management, Field has overseen operations at Champneys Tring; Harrods in Knightsbridge; and Pennyhill Park and Mandarin Oriental in London. Most recently she served as general manager of the UK Spa Association. “My belief is that by actioning wellbeing in their workplace, communities and personal lives an individual has the opportunity to live as a healthy, happy and comfortable being,” she states. www.actionwellbeing.com

‘Digital nomadism’ offers a new market for spas

Body reawakening: Decleor launches Aroma Blend

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US: The ongoing global health pandemic has seen a rise in ‘digital nomads’ – people who are able to work from anywhere in the world – which presents an opportunity for spa and wellness destinations. Beth McGroarty, director Beth McGroarty of research at the Global Wellness Summit, explains: “With most of us now able to work-from-anywhere, digital nomadism and wellness sabbaticals are poised to rise. In January, we named the wellness sabbatical a top trend for 2020 – a concept born of the steady rise in remote work.” Tapping into this trend, The Glass House Retreat in Essex, UK has introduced a new five-night ‘Work from Our Home’ package combining fitness and wellness experiences, healthy food plans, a modern workspace, full use of facilities and vouchers for treatments. Elsewhere, Rancho La Puerta in Mexico is offering suites set up as private offices, and online platform Selina provides subscribers with a choice of remote work-wellness locations around the world. www.globalwellnesssummit.com www.glasshouseretreat.co.uk www.rancholapureta.com | www.selina.com

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Wellness Trends & developments

Flow headset and app ‘reduces symptoms of depression’ Sweden: The makers of Flow say it is the first and only medically approved home brain stimulation treatment in the UK and EU to treat depression. A headset and accompanying therapy app empowers and motivates individuals to self-manage and reduce the risk of depression with effective, non-pharmacological digital alternatives. The company claims 81% of Flow users says they have experienced reduced symptoms within three weeks Founded in 2016 by clinical psychologist Daniel Mansson and neuroscientist Erik Rehn, Flow employs prominent researchers in the fields of psychiatry, clinical psychology, brain stimulation, neuroscience and machine learning. Users wear the device 18 times for 30 minutes over a six-week period. While using the headset, which gently stimulates the brain using transcranial direct current stimulation, patients engage with a therapy app programme that offers personalised behavioural therapy in areas proven to reduce symptoms of depression, including

nutrition, exercise, meditation and sleep. A study of 850 participants reported that 81% said they felt better after three weeks of use with minimal side effects. Some 34% of patients reported improved mood, while 32% reported a reduction in anxiety and 29% experience fewer suicidal thoughts. The system has been adopted by healthcare professionals and UK NHS Trusts who can now recommend the Flow app to their patients. www.flowneuroscience.com

Six Senses becomes part of UN’s Global Tourism Plastics Initiative Global: Six Senses Hotels Resorts Spas has become one of the first signatories of the Global Tourism Plastics Initiative, led by the UN Environment Programme and UN World Tourism Organization, in collaboration with the Ellen MacArthur Foundation. Six Senses has committed to stop using all plastics completely by 2022, seeking innovative alternatives while promoting a de-plasticised lifestyle with more sustainable alternatives. Neil Jacobs “The travel industry is growing at a rapid rate on a planet that has limited natural resources. That means all hospitality leaders have a responsibility to stand up and be accountable for making a sustainable difference and achieving measurable results.’ says Neil Jacobs, chief executive officer of Six Sense Hotels Resorts Spas. As a signatory of the UN initiative, Six Senses is working with suppliers to avoid plastic packaging, source plastic-free alternative products and arrange packaging take-back programmes wherever possible. The brand is also working with other hotels and industry partners to share plastic-free best practices. www.sixsenses.com

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saunas steam rooms and more...

mr sauna

T: +44 0 1423 568704 E: saunas@mr-sauna.co.uk www.mrsauna.co.uk @mrsauna011 Harrogate Business Centre Hammerain House Hookstone Avenue Harrogate HG2 8ER

Wellness leadership Iain Bell, Executive Fitness Foundation

The future is online

The resilience and flexibility shown by spa teams has been inspirational. Now they must step into the brave new virtual world, says Executive Fitness Foundation founder Iain Bell

midst the current uncertain and changeable economic and social conditions, spas around the world have displayed incredible ingenuity and flexibility to deliver leaner and more responsive services. A combination of inspirational leadership and teamwork has enabled businesses to address each component of their offering and deliver well beyond the expectations of guests. Spa operators have focused on the talent of their teams and found ways to welcome clients into their premises for the best experience they can possibly provide. This has been emotionally demanding, a challenging mix of uncertainty and fear, but consumer confidence has grown and this now needs to evolve further. While they may be restricted to specific services and areas, spas are a people-centric businesses and their engagement with guests must extend beyond their facilities and into the homes of existing and new clientele. A golden opportunity awaits to move into the online world and create a stronger identity regardless of your spa’s location or size. In an effort to maintain customer engagement and loyalty, many spas developed their online and social media presence when they could not open their Meet the Expert Iain Bell launched the Executive Fitness Foundation in 1991 and the company is now active in Thailand, Australia, Spain and the US, as well as exclusively managing wellness and lifestyle services at One Spa in Edinburgh, Scotland.

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“We need to take the uplifting and positive energy that spa teams possess far out into the virtual landscape.” Iain Bell Founder, Executive Fitness Foundation

doors due to the pandemic. The response to this digital shift has exceeded all expectations. It’s a phenomenon many of us still don’t fully understand but it is clear that this is an opportunity to showcase our expertise and engage with the ‘new normal’. All spas should now be focusing strongly on web-based initiatives and e-commerce, and this will require a shift in staff resources. The talent already thriving within your spa team needs to be directed to motivate and inspire an enthusiastic new wave of wellness disciples. People are looking for engaging

online content that is meaningful and bursting with positive energy. Many spas have developed creative new models such as webinars and podcasts; such things are now expected by wellness-seeking individuals and it is not too late to start sharing your spa vision and culture online. Think of it as an exercise in brand building that should eventually become part of your day-to-day operations.

Kick-start your online profile

Some old-school methodology can help you set off in the right direction. Have your team write out a mission statement or a ‘vision for wellness’. This should tell the world about your unique focus on wellbeing and how you can help your customers to thrive through the services and information you offer. Once this path is identified and your www.europeanspamagazine.com

Wellness leadership Iain Bell, Executive Fitness Foundation

Below: The global online wellness market encompasses everything from exercise to nutrition

The bigger picture Why spa businesses should grasp online opportunities to capitalise on the consumer shift towards healthier living n C hanging tastes All over Europe

people are adopting a healthier lifestyle with retail sales of organic foods across the continent now topping x40 billion (ÂŁ36 billion).

n T aking the vegetarian option 13% of

the European population now avoid red meat and beef, with 30% more Italian consumers now incorporating more vegetarian foods into their diet. In the UK alone 35% of evening meals are meat-free.

n O rdering out In the US, retail and

team is fully committed, create dynamic web-based platforms that share your vision through inspirational and accurate content. Profile to the world the talent you already have in-house with pictures and videos, and set out a monthly wellness calendar for your team as well as existing and prospective customers. Online information can be incoming as well as out-going, so enrol your therapists in online learning courses as part of their continued development. The choice is varied and vast but very relevant in the booming world of wellness, and it will help to keep people engaged and enthusiastic with a sense of progression and self-improvement.

Generating web-based income

As well as sharing their expertise, spas need to raise their game when it comes to online retail, loyalty programmes, gift www.europeanspamagazine.com

vouchers and developing new products for nutrition and fitness, such as exercise bands and balance aids. Develop partnerships with experts in relevant fields such as physical training, nutrition, detox, physiotherapy and local GP surgeries. Knowledge and expertise will raise the profile of your spa business and create multiple opportunities to grow through e-commerce channels.

The road to wellbeing

The global changes that have taken place since March 2020 are daunting, but they present us with the means to organically nurture and develop our businesses and to thrive. Never before has wellbeing had more exposure and engagement. Ironically, cases of obesity, Type 2 diabetes and mental illness continue to soar, but this should give the wellness industry even more impetus to strike

food services have soared to a high of $537 billion [ÂŁ417 billion, e460 billion] due to the pandemic, according to the US Census Bureau.

n O nline profits E-commerce is

growing inexorably with Amazon showing operating profits of $14.1 billion and Alibaba Retail Group totaling $12.9 billion.

onwards as more people will come to realise they need its services. We need to extend our reach to as many prospective customers as possible, which means taking the uplifting and positive energy that spa teams possess as far out as possible into the virtual landscape. Our people will be the key to our future success just as they always have been. We need to encourage their ingenuity, talent and entrepreneurial energy into the world of web platforms and e-commerce. www.ef1.com

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From the industry Lemi

Excellence in innovation We spoke to Matteo Brusaferri, general manager of Italian equipment specialists Lemi, about how the brand is supporting spas and wellness centres around the world Launched in 1989, Italian equipment specialist Lemi specialises in designing and manufacturing exceptionally high quality treatment beds and chairs as well as multi-functional spa rooms. Lemi maintains a deep commitment to superb design and continual innovation. All of its padded models are hand-finished and with a wide range of customisable features – including Matteo Brusaferri General manager materials, colours and finishes – and every Lemi product comes with an extended warranty. The company also offers a Lifetime Assistance service, which guarantees excellent customer support throughout the use of its treatment beds. Lemi’s general manager, Matteo Brusaferri, outlines three of its latest product launches that spas should consider to improve their Covid-secure treatment spaces:

Nettuno “Our Nettuno treatment bed enables spa guests to experience a wide variety of hydrotherapy treatments in total comfort. “With a water-resistant, seamless mattress and a face hole, Nettuno is extremely easy to clean. Its legs, back and height are electronically adjustable and an AUT function means it can be automatically returned back to ‘zero’ position – flat and at minimum height.”

Spa Shield “We designed Spa Shield with a thermoformed plexiglass protective structure that allows complete freedom of movement for therapists. This enables them to perform facial treatments at ease while simultaneously ensuring the total safety and comfort of the client. “Spa Shield’s metal painted base is equipped with silent rubber wheels with a brake and a fully height-adjustable stand, so it will fit any spa bed.”

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Portofino and Trolley Line “With a view to operating in conditions of maximum hygiene, we suggest that spas use our polyurethane mattress protection on their treatment beds. The soft fabric side ensures comfort throughout the duration of the treatment, while the opposite polyurethane side in contact with the mattress/upholstery is waterproof, oil-resistant and disposable. “For treatment rooms, we offer a range of luxurious spa beds, such as Portofino, which has an integrated heated drawer to save space. We also offer multifunctional trolleys: the T-Vapo has an integrated vaporiser and the T-Vale includes Hot Cabbi and Cold Cabbi to enable spas to maximise their treatment areas.” www.lemispa.com

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From the industry Lemi

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www.lemi.it

info@lemigroup.it

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Back to business The best of Instagram Live

European Spa In conversation with... Join our new Instagram Live sessions on Wednesdays at 6pm BST (7pm CEST, 10am PST)

ince the Covid-19 pandemic began, European Spa has supported business continuity by connecting with the spa, wellness and hospitality industry through our Instagram Live â&#x20AC;&#x2DC;In Conversation with...â&#x20AC;&#x2122; interviews, which take place every Wednesday at 6pm BST (7pm CEST, 10am PST). We have spoken to a wealth of global spa, fitness and beauty experts on topics ranging from retaining confidence in luxury spa offerings to equipping spa teams to return to work with confidence. In this issue we share insights from four of our interviewees: Andrew McPherson, general manager of Grantley Hall; Abi Selby, founder of Spabreaks.com; Stephanie Holland, head of spa at David Lloyd; and Beverley Bayes director of Sparcstudio. Spa leaders, stay connected: Follow European Spa on Instagram @eurospamag Right: European Spa editor and publisher Sarah Camilleri goes live on Instagram eurospamag

1,450 views SEPTEMBER 16

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Back to business The best of Instagram Live

Returning to work with confidence Andrew McPherson General manager, Grantley Hall “At the start of lockdown, we looked at four clear operational areas. The first was ‘Reaction’: how we would deal with the government’s decisions regarding spas reopening, and what capacity we would be able to reopen with. The second area was ‘Rethink’, whereby we had to reconsider how the world of spa, luxury and hospitality would look when we reopened, and whether our guests’ outlook would have changed; if they would want different things. We also looked at how we could ‘Reconnect’ with both our staff and our guests as well as how we would facilitate the ‘Recovery’ of our business – from where we were in March 2020 to reopening and beyond. Now we have reopened we need to keep guest demand high so they book and, vitally, rebook our spa experiences. This will stem from great communication: letting our customers know what we’ve been doing

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and ensuring they feel comfortable about every aspect of their spa experience. One thing for sure is that wellness is the way forward. People want to protect themselves and boost their immunity as well as bring in a more holistic side of wellbeing to their lives. We’re now putting together a range of new programmes to keep our guests as fit and healthy as they can possibly be. Everyone wants to do everything to put themselves in a better place if the worst happens. Post-lockdown there is a great opportunity for wellness to redefine itself and spa hotels are at the cutting edge of these possibilities. Above all, lockdown taught me to roll with the punches. You have to be able to rip up your existing plans and have a team that can start making a new plan immediately. Team flexibility is crucial, although a lot of chocolate and cake always helps too!” @grantleyhall

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Taking advantage of the post-lockdown bounceback Abi Selby Founder, Spabreaks.com “When I set up Spabreaks.com, I wanted to create something with heart and soul that would open up the spa industry to all. We turned over £250,000 in our first year and six months in I began to realise the incredible potential of what I’d started. More than a million people visit our website every month – between 40,000-50,000 every day – and since lockdown ended we’ve had a 46% increase in users who have Googled the question: ‘Are spas open?’. We are acting on behalf of spas and I can’t stress enough that the more spas can communicate with us, the better. Tell us how you’ve changed and we can add the kind of granular detail that will instil confidence in our customers. They need to know you’ve thought about their safety and comfort and that they’ll receive a warm welcome. Right now, agility is everything. Spas that can quickly manoeuvre and adapt their packages and offerings to be able to accommodate guests will see the most benefits. To put it simply, 76% of all bookings

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we take at Spabreaks.com are for overnight or residential breaks. This type of offering has been beautifully managed with spas becoming more F&B focused or adding value with a bottle of Prosecco or a product gift pack for guests to take away. Also, by reducing numbers, spas are creating a more exclusive or private experience, which makes it more personal and special for their guests. In terms of booking demand, I think the spa industry is now in a position where we’re just starting to have a heartbeat again. Google has reported that generic spa-related search terms, the word ‘spa’ plus another word, have seen up to a 60% recovery so that’s very exciting. In addition, the enquiry conversion rate is now stronger than it was before the onset of Covid-19. In fact, it’s 10% better now than it was in January 2020. So, although we’ve been through this very dark and bleak time, there is most certainly light at the end of this very long tunnel.” @spabreaks

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Back to business The best of Instagram Live

The vital role of spa and wellbeing for health clubs Stephanie Holland Head of spa, David Lloyd Clubs “It has been wonderful to reopen and we had 65% of our usual usage back when we first opened. We spent the whole of lockdown making sure the space was right and, because we’ve got massive clubs with really big spaces, we were able to accommodate everyone who came. All of us across the world during this time have missed human contact and engagement, so while there will be people who will need to shield and still take advantage of our ‘DL at Home’ app, I think the community feel that our clubs provide is more important than ever. As much as people need to make time to exercise, we felt that we needed to also concentrate on completing the circle, promoting relaxation and repair to offer a full sense of wellbeing. We identified a need to embrace wellbeing in a bigger way and my role was to develop the spa concept and reframe wellbeing across the company. We currently operate approximately 43 spas and provide a full spa solution for our members, offering ‘many experiences in one experience’. For our Spa Retreats there were three key behaviours we wanted to embrace: Relax, Repair and Energise. We worked with The Natural Spa Factory to develop bespoke aromatherapy blends that lend themselves to each of these three behaviours. In the last two years alone, we’ve invested £20 million in developing our spas and identifying further opportunities with the focus on engaging as many members with our wellness provision as possible. We have 600,000 members and last year, they visited us 40 million times, so that’s quite a lot of opportunities to make an impact.” @davidlloyduk Right: Sarah Camilleri talks to Stephanie Holland of David Lloyd Clubs eurospamag

409 views JULY 27

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Back to business The best of Instagram Live Aqua Sana at Center Parcs Longford Forest, Ireland

Design for all the senses Beverley Bayes Director, Sparcstudio “I don’t think we’ve ever been interested in creating a trophy spa. When we design we aim to instill a real sense of heart and soul as well as authenticity and a sense of place. We’re very focused on the flow of the guest experience and space planning, and we love taking advantage of a spa’s location. One of the first spa gardens we designed was at Calcot & Spa in the Cotswolds (see p100). That began our passion with nature. If there isn’t a garden, having outside views, infinity swimming pools or an urban terrace are all ways to integrate nature into the wellness experience. For us, creating an intuitive spa journey that ends in a signature space with a ‘wow’ factor is essential. Whether that’s

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an infinity pool or a bespoke sauna with panoramic views, the guest journey has to end on a high note. Post-lockdown, once guests enter a spa, it still needs to appeal to all the senses, so operators should undertake a sensory audit of their property and look at whether they’re letting enough natural light in as well as how your spa smells. Anyone blessed with outdoor space should embrace nature wherever they can. It doesn’t have to be an expensive swimming pool, a beautiful garden or terrace is ideal, and air planting and tepidariums can bring nature further into your spa’s interior. If possible consider extending your

spa offer outdoors as guests appreciate natural space around them. Even if the weather isn’t so good, a firepit can provide a sensory experience and creates an outdoor niche. Inside, thin out relaxation areas, retaining a select amount of private space and using screens to subtly segment different areas. Essential sanitisation can be made part of a luxurious cleansing ritual with essential oils thanks to the wealth of products that can be incorporated. Technology also has a role to play in terms of touch-free check-in, but the warmth of a human welcome is still a key part of the spa experience.” @sparcstudiodesign

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TAKING TO THE

WELLNESS

NEXT LEVEL

Bergamos Retreat Friendswood, Texas

Caesars Palace Bluewaters

W Ammman Hotel Jordan

Dubai, UAE

INFRARED THERAPY La Butte aux Bois Lanaken, Belgium

PEDI/MANI CHAIRS Mandarin Oriental, Doha

HYDROTHERAPY

Qatar

Four Seasons Hotel at The Surf Club Surfside, Florida

TREATMENT TABLES

SLEEP THERAPY

www.gharieni.com

QUARTZ THERAPY

FURNISHINGS

Style EQUIPMENT

FINISHES

TECHNOLOGY

FITNESS

E D I T ED BY S A R A H TOD D

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Editor’s choice

Moon and Vineyard daybeds by Ramón Esteve

Vondom

Designed by Ramón Esteve for Vondom, Vineyard (left) is a double recliner comprising a mattress that tops an aluminium structure. With a gabled roof in a traditionally architectural style, this versatile daybed’s pyramid shape offers pure and simple lines that invite guests to rest, sleep or simply relax. Also by Esteve, the spherical Moon Daybed (below) offers a cocooning relaxation experience. Resting on a rotating base system that allows it to spin on its own axis, Moon’s optional LED backlighting creates a sparkling interior experience. Comprising two hemisphere sections, the lower half of Moon is made of rotational moulded polyethylene and the top of the bed is made from a polypropylene cord braid. A new cover option is also available using Sunvision fabrics, which are a blend of highly resilient polyester PVC-coated and solution-dyed acrylic. www.vondom.com

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Style Wellness design inspiration Innovation spotlight

Dröm UK launches multi-sensory experience for spas of all sizes SoundSauna / SoundSteam provides chromotherapy, aromatherapy and sonic frequencies A new concept sauna and steam installation from wellness specialist Dröm aims to elevate the hydrothermal experience by incorporating vibrational frequency sound healing as well as chromotherapy and aromatherapy. SoundSauna / SoundSteam – the result of a collaboration between Barry Smith, CEO and co-founder of Dröm UK and Sara Jones of AraSpa Consulting – combines chromotherapy and aromatherapy with specific Solfeggio frequencies, which are said to activate different chakras or energy centres in the body. In partnership with professional skincare brand Aromatherapy Associates, a list of aromatherapy blends suitable for each programme have been created using either pure essential oils or the brand’s signature bath and shower oils, which can be applied directly to the skin. In addition to chromotherapy, audio options available include soundtracks taken from nature, forest ambiences and instrumentals featuring gongs, Tibetan or Himalayan singing

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bowls, chimes and tuning forks. The innovative system can be adapted for private hydrothermal experiences and boutique spas as well as large-scale spa and wellness facilities. SoundSauna / SoundSteam can also be retro-fitted to existing installations. Each guest can customise their own experience and for use in larger or busier spas the installation can be programmed to cycle through its tracks with corresponding light and aroma every 20 minutes. “At Dröm UK, we strive to craft uniquely tailored, high-quality equipment and I love bringing new ideas to life,” says Barry Smith. “SoundSauna / SoundSteam elevates the steam or sauna installation to a new level with audio frequencies, light and aromatheapy. “This unique, multi-sensory experience can really provide a point of difference for spas looking to stand out.” www.dromuk.com www.araspaconsulting.com www.aromatherapyassociates.com

“This unique, multi-sensory experience elevates the steam or sauna installation and really provides a point of difference for spas.” Barry Smith CEO and co-founder, Dröm UK

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Style Wellness design inspiration

Outdoor Island Technogym

Fitness and wellbeing specialist Technogym has unveiled a new al fresco exercise solution called Outdoor Island. Suitable for all ages and fitness levels, each installation maximises the space available to offer a wide choice of activities. Suggestions are accessed by using a QR code that opens a digital library of exercises and training programmes from smartphones. Each Outdoor Island is made from hard-wearing and long-lasting materials including stainless steel and aluminium. The product is part of the Wellness Valley project, the vision of Technogymâ&#x20AC;&#x2122;s founder and CEO, Nerio Alessandri, which aims to make the Italian region of Romagna, where the company is headquartered, a global leader in wellness and quality of life. www.technogym.com

Double porcelain basins London Basin Company

Available in a wide range of shapes, sizes and colours, these richly decorated double porcelain basins from London Basin Company feature designs that can be mixed or matched to provide a striking focal point to any changing room area. The design of each hand-finished basin has been inspired by the travel and research of interior designer Anna Callis, who founded the brand with her daughter Nathalie. The products interweave themes spanning several centuries of decorative art from China, Japan, the Middle East and Europe, and the porcelain patterns are extremely durable and resilient. Designed to complement the basins, double vanity units are also available in a range made from reclaimed wood, natural stone or white terrazzo. A selection of taps and mirrors further complement the stylish set-up. www.londonbasincompany.com

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Style Wellness design inspiration

Lounger Three Plus Sommerhuber

Austrian ceramics specialist Sommerhuber’s Lounger Three Plus features an ergonomic, ‘floating’ design, and the brand’s innovative Heat Storing Ceramics, which require only two transverse joints, make the lounger easy to clean and exceptionally hygienic. Emitting infrared heat, the contemporary lounger can help to soothe the autonomic nervous system, dissolve muscle tension and stimulate circulation. At 170cm long and either 22cm or 33cm high, the Lounger Three Plus is ideal for smaller room spaces and the heated ceramic surface can be finished in 18 different glazes. www.sommerhuber.com

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Wellness face shields Noel Asmar

This elegant visor from Noel Asmar is ideal to be worn during close-contact treatments. Providing additional protection and visual comfort for spa guests, the face shield is 20cm in length and is fixed on a lightweight, translucent frame. Helping to protect wearers from liquid splashes and light particles, it curves around the face and can be worn comfortably over prescription glasses and a face mask. The face shield can be supplied with the Inspire Face Mask in Ink Blue or White with Light Grey and comes with an extra shield that can be used between disinfecting. www.noelasmaruniforms.com

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Style Wellness design inspiration Style focus

THREE OF THE BEST: Easy-clean surfaces

Leading brands specialising in easy-to-clean surfaces for your spa

1. Lapicida Semblance

This new range from tile and stone specialist Lapicida is manufactured from porcelain but has the authentic look and feel of marble. Using the latest technology, an antibacterial shield has been infused into the surface of the porcelain to create a permanent, protective layer that eliminates up to 99.9% of bacteria. Completely weather-resistant, Semblance is available in both tile and slab format and is suitable for floors, walls and worksurfaces both inside and out. www.lapicida.com

2. HI-MACS

Terrazzo surfaces Two new colours for floors and walls in a Terrazzo finish have been unveiled by HI-MACS. The neutral toned Terrazzo Classico is accompanied by the more industrial aesthetic of Terrazzo Grigio and both are made from a mix of minerals, pure acrylic and natural pigments. HI-MACS solid-surface material is hardwearing, resilient, seamless, non-porous and stain-resistant. It can be moulded into any shape, including thermoforming into curves, making it ideal for wet-room applications. www.himacs.eu

3. Oasis Eden

Luxury Italian bathroom and furniture supplier Oasis specialises in creating collections with a wide range of easy-clean finishes, including mirrors, units, vanity shelves and basins. Its latest launch, Eden, is available in 36 glass colours as well as 18 wood veneer finishes and three types of porcelain stone. A range of configurations can be supplied and various styles of basins are produced in Corian, glass, Geacril gloss resin, Purefeel matt resin or Porcelain Stone. www.oasisgroup.it

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Style Wellness design inspiration

CELLISS Gharieni

Meeting the recent increase in demand for touch-free technologies, Gharieni’s new CELLISS body-contouring device offers guests a 100% touchless experience. The slimming machine treats thighs and hips as well as buttocks or abdominals through a non-invasive process that requires minimal therapist intervention. It is said to tone and smooth the skin’s texture as well as rejuvenate the complexion and help to reshape the silhouette. The patented Total Slimming System technology can simultaneously treat different leg areas, buttocks and stomachs, depending on the guest’s position. CELLISS can also be combined with additional pedicures, manicures and massages.

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Sammy Gharieni, founder of the Gharieni Group, said: “For spas considering expanding their menu and offering new touchless treatments and technologies, we have expanded our equipment range with two innovations this year. “The Gharieni CELLISS is a completely unique body contouring device that works through a non-invasive aspiration/percussion process without needing a therapist. “In addition, our award-winning Gharieni MLX i³Dome is a triple detox therapy that combines Far InfraRed technology with plasma and light therapy to offer three ultra-effective detox treatment methods in one without the touch of a therapist.” www.gharieni.com

“The Gharieni CELLISS is a completely unique body contouring device that does not require a therapist.” Sammy Gharieni Founder and CEO, Gharieni

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Style Wellness design inspiration

Air purifiers Genano

Using patented electric filtration technology, the latest air decontamination devices from Genano can remove even ultra-fine particles and living microbes, such as viruses, mould spores and bacteria. Active carbon filters remove harmful gaseous compounds and smells, and ensure constant performance as there are no replaceable fibre filters. The companyâ&#x20AC;&#x2122;s range of machines includes the Genano 420 (pictured) which operates quietly and is suitable for large open spaces. www.nextwaveuk.com

Wipe Clean range Majestic

Helping to protect guests and treatment room equipment, the new Wipe Clean range from luxury textiles supplier Majestic is easy to maintain, anti-fungal and soft to the touch. Suitable for use with antibacterial cleaners and compatible with treatment couches and all Majestic memory foam comfort products, Wipe-Clean zipped coverings also incorporate the brandâ&#x20AC;&#x2122;s Fresh technology, which eliminates odours caused by yeast, fungus and bacteria. www.majestictowels.co.uk

Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings. Contact Sarah Todd on +44 (0)115 950 4748 or email sarah.todd@spapublishing.com

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Back to business Post-Covid-19 resource update

Resources checklist

European Spa rounds up the most useful online resources for wellness providers

pa and wellness businesses around the world are reopening and adjusting their operations to meet the new health and hygiene challenges. From cleaning protocols to social distancing, maintaining business continuity, performing regular risk assessments and anticipating future demand, the challenges are complex and different in each part of the world. European Spaâ&#x20AC;&#x2122;s round-up of government guidance and resources specific to the spa, beauty, wellness, hospitality and fitness industries will help provide clarity around getting back to business in a timely and safe manner.

UK GOVERNMENT ADVICE Information and advice from governments can change quickly. For all the latest information, please visit: Guidance on the operation of sauna and steam rooms: www.gov.uk/guidance/working-safely-during-coronaviruscovid-19/providers-of-grassroots-sport-and-gym-leisure-facilities Comprehensive health advice and legal obligations in the UK: www.gov.uk/coronavirus Comprehensive health advice and legal obligations in Scotland: www.gov.scot/coronavirus-covid-19 Comprehensive health advice and legal obligations in Wales: www.gov.wales/coronavirus Comprehensive health advice and legal obligations in N. Ireland: www.health-ni.gov.uk/news/latest-update-coronavirus-covid-19-3 Note: Always check current government guidelines in your home territory for the latest Covid related guidance and legislation.

Back to business Post-Covid-19 resource update SPA & WELLNESS RESOURCES UK Government guidelines on close-contact services: www.gov.uk/guidance/working-safely-during-coronavirus-covid-19/close-contact-services

European Spa’s ‘Spa Crisis Management Plan’ - A concise business tool for spa leaders presents clear guidance and easy-to-follow advice on how to respond to the pandemic: https://mailchi.mp/spapublishing/spacrisismanagementplan European Spa FREE digital subscription - Helping you get back to business. Please share this link with industry collegues: https://mailchi.mp/spapublishing/6monthsfree The Global Wellness Institute has aggregated a number of global resources for hotel, spa, fitness and wellness businesses: https://globalwellnessinstitute.org/positivelywell/reopening-standards-toolkits/ The International Spa Association has sought advice from global experts to keep its ISPA Spa Reopening Toolkit up to date: COVID-19 Resources: https://experienceispa.com/covid-19-info Reopening toolkit: https://experienceispa.com/covid-19-resources-new?id=400 The UK Spa Association has issued updated reopening guidelines: www.spa-uk.org/covid-10/uksa-uk-spa-industry-reopening-guidelines The Irish Spa Association has published its COVID-19 Business Continuity & Reactivation Plan: https://media.wix.com/ugd/5c0333_7a58cf106c73403ba8906f3701e46140.pdf?fbclid=IwAR1-HptsW3Z1daoOvP_3srgchmhg f5Wovgp4KMIZw_ukiYTm8k2J8GzgotI Additional resources from the Irish Spa Association: https://www.irishspaassociation.ie/covid-19-resources CIDESCO offers a global standard in training for schools, colleges, beauty salons and spas: For schools: https://cidesco.com/wp-content/uploads/2020/05/Standard-Operating-Procedures-for-Schools-COVID-19.pdf For spas and salons: https://cidesco.com/wp-content/uploads/2020/05/Standard-Operating-Procedures-for-Salons-SpasCOVID-19.pdf The British Association of Beauty Therapy and Cosmetology (BABTAC) has developed its Back to Work Guidelines for beauty and hair salons: https://www.babtac.com/userfiles/files/BABTAC%20Back%20to%20Work%20Guidelines%20.pdf ESPA has compiled its International Spa Guidelines for 2020: https://globalwellnessinstitute.org/wp-content/uploads/2020/05/ESPA-Guidelines-COVID-19-Ext_.pdf

RESOURCES FOR BUSINESS, HOSPITALITY AND FITNESS The Confederation of British Industry (CBI) offers daily webinars and a range of resources for business: https://www.cbi.org.uk/coronavirus-hub The Federation of Small Businesses is offering advice and guidance for small businesses and the self-employed: https://www.fsb.org.uk/campaign/covid19.html UK Hospitality is the country’s leading hospitality trade association and represents the interests of its hospitality sector: https://www.ukhospitality.org.uk/page/coronavirus UK Active, a not-for-profit association with over 3,500 members, has proposed a four-stage strategy for fitness suite reopenings: https://www.ukactive.com/news/ukactive-sets-out-four-stage-strategy-to-support-reopening-of-physical-activity-sector Technogym offers practical advice on club layouts, instructions on cleaning and sanitising, digital services for booking and managing access: https://www.technogym.com/land/en-int/re-open-for-a-better-world-2020

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Image: ESPA Life at Corinthia, London

MODERN ALCHEMY Sacred rituals and ancient wisdom, reimagined for modern day souls

Available in selected spas, stores www.espaskincare.com & online espaskincare.com