1 minute read
Data can prove the value of wellness
We talk to Chris Phillips, director of product delivery, 4Global about how data can be used to evidence the value of wellness
4Global uses data to provide customers with actionable insight relevant to their business. “Having access to data not only allows operators to evidence impact, but also supports funding and growth strategies,” says Chris Phillips, director of product delivery at 4Global. “We have data from more than 3,000 facilities through 80+ integrations and provide insights via our web-based DataHub.”
Phillips believes spas are sitting on a goldmine of untapped data, which could be aggregated and used to evidence the real difference the sector makes to not just guests’ wellbeing, but their mental health and society in general.
“For example,” he says, “we can prove that over £1.2bn (€1.38bn) of savings were generated through 10.5 million people participating in physical activity in the UK in 2023. Some £72m of this was against mental health indicators, providing direct savings to the NHS.
“If the spa sector begins to collate accurate, timely and collaborative data, it can evidence the real role wellness offerings play and the impact they can have.”
