European Spa magazine - Spring Issue 79

D I G I T A L

E D I T I O N

Issue 79 | Spring 2021

THE ESSENTIAL MAGAZINE BUSINESS AND HOSPITALITY The essential resource forFOR spaSPA business andWELLNESS wellness hospitality

A new era for wellness Spas respond to the call for preventative health

Welcome I SS U E 79 | S P R I NG 2021

Let’s make a difference

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pring brings renewed hope and optimism. As spas across the world reopen and welcome back guests, our refreshed Spring edition celebrates the many ingenious ways our industry has answered the call to make a difference.

We go behind the scenes to find out more about newly refurbished spas at Hoar Cross Hall, UK (p42); the Dorchester Collection’s iconic Beverley Hills Hotel, US (p62); and Athenaeum Spa, Corinthia Palace Hotel, Malta (p72). Our Business Insider (p12) and Wellness Matters (p78) sections bring you the latest global investments, while spa operators can gain invaluable insight from our reports on the hot topics of touchless treatments (p36) and spa ventilation (p104).

To help you keep your spa fresh, exciting and engaging, enjoy our pick of the latest treatments, products and technology in On the Menu (p52) and Spa Specifier (p96).

Last, but not least, our cover story, ‘A new era for wellness’ (p26), highlights some of the macro trends that are set to change the way we think about business.

Whether you are a spa investor, manager, therapist, wellness specialist, designer, consultant, supplier or educator, we can all be of greater service now in working to make a difference together as a thriving spa community.

As always, we hope you enjoy this issue and welcome your feedback and ideas.

We wish you great success with your reopenings and please stay ahead with our online daily news at ww.europeanspamagazine.com

Sarah Camilleri Founding editor & publisher sarah.camilleri@spapublishing.com

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www.europeanspamagazine.com

Meet the team

European Spa is the essential magazine for spa business and wellness hospitality.

Our mission is to support global spa business growth and prosperity

Sarah Camilleri

Sarah Todd

Mark Smith

Founding editor & publisher

Contributing editor

Contributing editor

A magazine editor with 30 years’ publishing experience, Sarah founded European Spa in 2007. An influential voice in the spa and wellness industry, she currently serves on the advisory board of the British Beauty Council and also supports the Global Wellness Institute’s new Living Well From Within coalition.

With more than 20 years’ senior editorial experience in the spa, leisure and hospitality sector, Sarah has dedicated a decade of this to European Spa. In addition to producing online news for europeanspamagazine.com, she is also communications director for leading hair-loss charity Cancer Hair Care.

A well travelled and influential spa writer, Mark has contributed beauty and wellness news to European Spa for nine years.

He also co-hosts our popular weekly Instragram LIVE interviews and contributes weekly online brand news to europeanspamagazine.com.

Mark is currently training to be a meditation specialist.

Founding editor & publisher Sarah Camilleri sarah.camilleri@spapublishing.com Contributing editor Sarah Todd sarah.todd@spapublishing.com Contributing editor Mark Smith mark.smith@spapublishing.com Art director Richard Page richard@spapublishing.com Production editor David Fagan david.fagan@spapublishing.com Subscriptions manager Angela Sharpe subscribe@spapublishing.com Accounts manager Julie Jones accounts@spapublishing.com

Lauren Heath-Jones

Iain Bell

Tracey Stapleton

Journalist

Expert contributor

Expert contributor

Joining us for our Spring issue, Lauren is a passionate beauty blogger, online content creator and business journalist. In this issue, she investigates the current hot topics of touchless beauty treatments and spa ventilation. She also reports on the spas at The Beverly Hills Hotel in California, US and Corinthia Palace Hotel in Malta.

Founder of the Executive Fitness Foundation in 1991, Iain has clients worldwide, delivering high-quality personal fitness programmes to spas and executives focused on personal wellbeing and individual productivity. We ask him how spa operators can progress to build a strong business in the emerging landscape.

With 30 years of PR and marketing experience, Tracey is the managing director of The Spa PR Company, which offers a range of targeted marketing expertise to the hospitality, beauty and wellbeing industries.

In our Spring issue, you can read her expert advice on how to improve your brand’s online reputation.

www.europeanspamagazine.com

European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK. Spa Publishing Ltd Registered in England.

Company No. 6293825

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EXPECT EVERYTHING HIGH TEC. LOW TOUCH. TOTALLY TAILORED HydraFacial™, the non-invasive, multi-step facial that combines:

CUSTOMISABLE SERUM BOOSTERS

GLYCOLIC PEEL

HYDRADERMABRASION

LYMPHATIC DRAINAGE

LED LIGHT THERAPY

HydraFacial’s skin health programme is suitable for all skin types and tones, making it an accessible and inclusive choice for all your spa needs.

ONE MACHINE. INFINITE OPTIONS. To explore how HydraFacial fits within your business, or to arrange a HydraFacial expierience in your spa, please email Anna McCartney or Zoe Graham. emeacorporate@hydrafacial.com

hydrafacialemea.com/corporate

Contents I SS U E 79 | S P R I NG 2021

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COVER STORY: A NEW ERA FOR WELLNESS

European Spa’s editor, Sarah Camilleri, outlines some key trends in demand and philosophy set to shape the spa landscape over the next five years

INDUSTRY INTELLIGENCE 12 BUSINESS INSIDER

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An in-depth look at recent top-level developments in the global spa and wellness industry, including plans for SHA Mexico Residences

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TOUCHLESS TREATMENT FOCUS

We showcase six ways your spa can maximise therapists’ service time, introduce new revenue opportunities and provide peace of mind for guests WELLNESS MATTERS

Our round-up of the latest global wellness trends and modalities includes a focus on the increasing popularity of breathwork in the spa environment

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DESIGN INSIDER

We highlight some of the latest spa designs and recently refurbished projects, including a €12m upgrade at naturhotel Forsthofgut in Austria

THOUGHT LEADERSHIP

34 BUILDING A STONG BUSINESS

IN THE NEW SPA LANDSCAPE Iain Bell, founder of the Executive Fitness Foundation, shares five tips to signpost spa operators through the new spa industry landscape

48 8 WAYS TO IMPROVE YOUR ONLINE REPUTATION

The Spa PR Company founder Tracey Stapleton offers advice for businesses trying to connect with customers in the virtual world

84 LIVING A LOVING LIFE

Dr Daniel Friedland shares his vision for conscious leadership and how his recent cancer diagnosis has propelled his mission to help the wellness industry flourish

104 BREATHE EASY: SPA VENTILATION

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A selection of the best products currently available to ensure your spa’s ventilation system adequately protects the health of both your guests and your team

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Contents I SS U E 79 | S P R I NG 2021

SPA SPOTLIGHT 42 HOAR CROSS HALL, UK

Barons Eden director Edward Law talks about the £14 million refurbishment of Hoar Cross Hall and how the team is preparing for a post-pandemic surge

62 THE BEVERLY HILLS HOTEL, US We provide a glimpse into the redesigned spa at the iconic Beverly Hills Hotel, a Dorchester Collection property in California, US 72 CORINTHIA PALACE HOTEL, MALTA

European Spa takes a look at the revitalised and recently refurbished Athenaeum Spa at the heart of the ancient island of Malta

62 SUPPLY & DEMAND 22 ESSE: REWILDING THE SKIN How the pioneering South African biotechnology brand uses probiotics to help optimise skin health 52

ON THE MENU

Our pick of the latest product launches and treatment innovations, including a focus on the upsurge in demand for ‘green’ beauty

57 MURAD: SETTING A GOLD STANDARD

The Clinical skincare brand has designed a Retinol Booster specifically for HydraFacial devices

60 DERMALOGICA: A FRESH APPROACH TO PROFESSIONAL SKINCARE

How the popular spa brand has responded to recent events with online innovation, education and support for spas

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KLAFS: PRIORITISING SELF-CARE

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SOMMERHUBER: RADIATING WELLNESS

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SPA SPECIFIER

We look at how the hydrothermal specialist has been supporting spas through the pandemic The Austrian thermal specialist continues to set hygienic and stylistic trends with its products A showcase of the best new spa furnishings, fixtures and fittings, including the Spa Dream table from LEMI and self-disinfecting door handles from Tweaq

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European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd

www.europeanspamagazine.com

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L ONDON

LET’S FOCUS ON THE “WE” IN WELLBEING.

Courtesy of Faena Hotel, Miami Beach. Photographer Nik Koenig, USA

Europabad Karlsruhe, Germany

From the start of planning all the way to the finishing touches, we’re your partner of choice when it comes to bringing health-promoting sauna and spa solutions to life. Whatever your wishes are and whatever the spa trend is, together we can make it happen. After all, one thing is for sure: guests will be looking for a healthy lifestyle, more than ever before. And where better to find it than in the unique spa experience you offer?

Chalet Anna Maria, Photographer Alex Kaiser, Austria

Kokon Corporate Campus, Liechtenstein

Be inspired, discover your spa vision of the future at www.klafs.com

Industry Intelligence Business Insider

BusinessInsider K E Y D E V E L O P M E N T S A C R O S S T H E G L O B A L S PA A N D W E L L N E S S I N D U S T R Y E d i te d by S a ra h To d d

EDITOR’S PICK

SHA Mexico Residences set to debut in 2022

European preventative health specialist SHA Wellness prepares to expand its resort concept on a global level with confirmation of South American properties

SPAIN/MEXICO: Building on the success of the original SHA Wellness Clinic in Spain, the leading European wellness provider has confirmed it will open SHA Mexico Residences in 2022.

Taking the brand into new territory, the South American property will offer guests complete immersion in the SHA lifestyle, with exclusive use of a private home and permanent access to a global team of 300 health and medical experts.

Located just north of the Riviera Maya with views of Isla Mujeres, SHA Mexico will offer a 6,000sqm wellness centre and clinic surrounded by seven hectares of

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indigenous flora and next to half a kilometre of beach.

SHA’s move into the residential market, offering fully serviced properties for sale, has been driven by demand from consumers wishing to invest in the long-term integration of their health and lifestyle.

Three categories of accommodation – Residence, Beach House and Penthouse – will offer between 240sqm and 800sqm of accommdation with two, three or four bedrooms.

Available to 31 owners, the concept of SHA Mexico will be similar to SHA Spain and every detail of the residences has been created with wellbeing in mind,

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Industry Intelligence Business Insider

“SHA Mexico will be the destination of choice for consumers seeking to invest in long-term lifestyle changes.”

Alejandro Bataller, Vice-president, SHA Wellness

from their architecture and design to the use of natural and sustainable materials and in-built technology.

Mexican architecture firm Sordo Madaleno and interior architect Alejandro Escudero have been chosen to lead the design project. Rising to different heights, the buildings will exist cohesively alongside gardens, mangroves and natural cenotes, and will be built with the highest possible water and energy efficiency. Interior design flourishes will include white marble, natural fibres and fabrics, native woods, regional handicrafts and bespoke pottery.

Owners will have permanent access to an extensive list of spa treatments, including water therapies such as Watsu, as well as therapeutic and cosmetic treatments and a wide range of fitness options.

“SHA’s move into the property market is a game-changer and ensures that SHA Mexico will be the destination of choice for consumers seeking to invest in long-term lifestyle changes,” says Alejandro Bataller, vice-president of SHA Wellness.

“Owners can enjoy the best of both worlds with unparalleled access to wellness amenities and experts as well as a worry-free ownership experience thanks to SHA’s property management team.”

Opened in 2008 between Spain’s Sierra Helada Natural Park and Bay of Altea in Valencia, SHA Wellness Clinic is a global pioneer of integrated medical and holistic wellness. SHA Mexico is said to be a vital part of the brand’s ambitious expansion plans to take its wellness living concept worldwide. This will also include the opening of SHA Emirates at AlJurf in 2023. https://sharesidences.com/en

www.europeanspamagazine.com

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Industry Intelligence Business Insider

Lanserhof Sylt promises a warm welcome to island retreat GERMANY: Medical destination group Lanserhof is to unveil its new health resort property, Lanserhof Sylt, in January 2022. Located in northern Germany on the island of Sylt, the 20,000sqm health resort has a total estimated construction cost of €100m (£87m) and will include 67 guest bedrooms.

Construction and design of the resort, which is being built across six buildings in a former complex of military homes, is being led by Düsseldorf-based architect Christoph Ingenhoven.

With panoramic views of List harbour and the Wadden Sea, Lanserhof Sylt’s spacious spa will offer saunas and a sun terrace hidden in the surrounding dunes, as well as CT and MRI scanning equipment, and a dedicated cardiological rehabilitation facility. A team of experts will oversee extensive LANS Med Concept medical care led by medical director Dr Jan Stritzke.

“Sylt offers a fascinating natural landscape and our concept also harmonises well with the island’s seasonal rhythm.”

Dr Jan Stritzke Medical director, Lanserhof Sylt

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“Sylt offers a fascinating natural landscape and an exceptional climate as there are no temperature variations on the island,” says Dr Stritzke. “Our concept also harmonises well with the island’s seasonal rhythm.

For us, winter, spring and autumn months are important as these are our high season, when it is quiet on Sylt.”

The new development contributes to the group’s expanding portfolio, which includes Lanserhof Lans near Innsbruck in Austria; Lanserhof Tegernsee in Bavaria, Germany; LANS Medicum and LANS Cardio in Hamburg, Germany and Lanserhof at The Arts Club in London, UK. www.lanserhof.com/en

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Industry Intelligence Business Insider

Palladium Group announces double opening of Sicilian resorts ITALY: Spain’s Palladium Hotel Group has confirmed it will open two new resorts in Sicily, in May of this year, as part of the Grand Palladium brand.

Grand Palladium Sicilia Resort & Spa and Grand Palladium Garden Beach Resort & Spa will total 100,000sqm and offer a combined 469 bedrooms and suites as well as a host of exclusive facilities.

Resort guests will have access to a 500sqm Zentropia Palladium Spa & Wellness, designed by Urcoisa, which will offer a hair salon, four treatment rooms and a dedicated beauty room using Zentropia products.

A hydrotherapy zone and spa, supplied by Stenal, includes hot and cold hydromassage tubs, sensation showers, a Turkish Bath, saunas and a steamroom. Four swimming pools complete the offering.

“We’ve drawn on our experience operating spas at our resorts in the Caribbean and Ibiza to understand exactly what our guests want,” says Sergio Zertuche Valdéz, chief sales and marketing officer of Palladium Hotel Group. “This Sicilian project will be our best yet.” https://www.palladiumhotelgroup.com/en

Lindos Grand Resort and beachfront Evridiki Spa for adults only GREECE: Planned to have a sophisticated, ultra-modern aesthetic, the adults-only Lindos Grand Resort and Evridiki Spa will open in May 2021 on a clifftop above Vlycha Bay in Rhodes.

Many guest rooms at the Lindos Grand Resort will offer with panoramic sea views and private infinity pools.

In addition, the 1,010sqm Evridiki Spa will specialise in vegan-friendly, natural products that use no microbeads.

Designed by Melenos-Katagos and Partners to promote inner balance and harmony, the spa will be the result of an investment of €600,000 (£520,000).

As well as four single treatment rooms, two double massage rooms, a manicure and pedicure room and a hair salon, the spa will offer a heated indoor pool and a sauna and hammam supplied by Fluidra.

Treatment beds, furniture, pedicure and manicure areas will all be supplied by leading Italian company NILO. A gym equipped by SHUA, a subsidiary of Gym80, will offer guests daily classes and access to a personal trainer. www.lindosgrand.com

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Industry Intelligence Business Insider

Four Seasons to expand portfolio with San Domenico Palace ITALY: Located on Sicily’s Ionian coast near Taormina, San Domenico Palace is scheduled to reopen this summer as a Four Seasons Hotel and Spa. First opened in 1896 on the site of a 14th-century Dominican convent, the hotel offers guests a choice of 111 bedrooms and suites, some of which benefit from private terraces and plunge pools.

The property’s Botanica Spa will provide plant-based treatments inspired by ancient monastic herbal wisdom and local healing traditions. Its interiors have been designed in a sleek and modern aesthetic with a warm colour palette inviting guests to relax and unwind.

A spacious gym and a clifftop infinity pool overlooking Taormina Bay complete the sumptuous offering.

“This is truly a jewel in our crown of historic properties throughout the Mediterranean region,” says Simon Casson, president of hotel operations, EMEA. “San Domenico Palace is a legend in European hospitality and it is our honour to welcome the hotel into our portfolio on its 125th anniversary.” www.fourseasons.com/taormina

GOCO Hospitality prepares to unveil its first European Retreat NORWAY: Leading wellness developer GOCO Hospitality has announced that its first European retreat is to open in northern Norway.

GOCO Retreat Moonstone will be unveiled in 2023 in an ocean-front location outside Bodø, currently known as Geitvågen, which contains a natural lagoon.

The 65-bedroom retreat will offer traditional healing modalities that connect with the local topography, as well as a range of indoor and outdoor leisure activities around the lagoon to promote health and wellbeing.

GOCO Hospitality is partnering with entrepreneur Wessel Paternotte for the project, and the Moonstone retreat will be funded by Innovation Norway as well as three private investors.

Now entering the masterplanning stage, following feasibility and market research by Horwath HTL Health & Wellness, a set of prototype modular cabins are currently being constructed based on concepts by GOCO Hospitality’s director of design and development, Josephine Leung. https://gocohospitality.com

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Industry Intelligence Global Wellness Summit 2021

Global Wellness Summit 2021 We asked Global Wellness Summit chairman Susie Ellis what delegates can expect from this year’s event on November 15-18 in Tel Aviv, Israel

Why was Israel chosen as the host nation?

Israel is famed as the ‘Start-up Nation’ and Tel Aviv is home to more per capita than anywhere in the world. There is a great sense of energy with such a dizzying mix of technologies and innovators in one place.

Also, people can feel safe travelling to Israel. The country has run the world’s fastest Covid vaccination campaign and daily life has already almost completely returned to normal.

What key topics are on this year’s agenda?

At every Summit the business of wellness is front and centre, and delegates will be immersed in keynotes and panels on the very different – and very bright – future for wellness markets as the world emerges from the pandemic: new opportunities in travel, spa, technology, real estate/communities, fitness, food, beauty and more.

The entire agenda is designed to look forward, past this dark chapter in our collective history. To ground this discussion, the Global Wellness Institute will release The Global Wellness Economy: Looking Beyond COVID, a complete update on all 11 wellness markets detailing how Covid-19 has affected spend and trends in specific sectors.

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his year’s Global Wellness Summit (GWS) will explore a ‘new future in which wellness takes centre stage’ when it takes place at the Hilton Tel Aviv, Israel on November 15-18.

Three days of expert keynotes will highlight the very different but positive wellness landscape that has been shaped by the coronavirus pandemic.

We spoke to GWS co-founder, chairman and CEO Susie Ellis to find out more: How willl the staging of this year’s event be different from previous years?

The 2021 Global Wellness Summit in Tel Aviv will be, in some ways, a return to our signature format. Of course, safety will be paramount in all we do, but we expect to have a robust, in-person audience of delegates from around the world.

We’re confirming new speakers and sponsors daily and wellness will be brought to life for delegates in creative ways through an extraordinary agenda of business, thought leadership and cultural experiences.

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“GWS has turned into much more than an annual event. We are now a year-long programme of thought leadership” Susie Ellis Co-founder, chairman and CEO, Global Wellness Summit

What lies ahead for the GWS? We have, thankfully, proven to be an agile organisation, and Covid has spurred us to become much more than an annual event.

We’re now a year-long programme of thought leadership.

Many of our events have been attracting more than 1,000 participants and we will continue to build the global network of businesses and events that deliver on our mission statement: ‘Joining Together.

Shaping the Future.’ www.globalwellnesssummit.com/2021global-wellness-summit/

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Industry Intelligence SpaFest 2021

People, planet and health We look ahead to this year’s SpaFest event, to be held at the award-winning, five-star eco-resort, Gwel an Mor, in Cornwall from October 12-14

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‘must attend’ event that focuses on ‘People, Planet and Health’, SpaFest returns in 2021 to provide time and space for spa and wellness professionals to reconnect, rebuild and re-energise their personal and professional wellbeing after a challenging year.

Set to be held at the award-winning five-star eco-resort, Gwel an Mor, in Cornwall from October 12-14, this unique industry gathering will once again be refreshingly free from the formalities of business attire, name badges and organised selling.

Featuring empowering sessions, thought-provoking talks and multiple opportunities to connect, this year’s SpaFest will offer an exceptional balance of education, inspiration and social wellbeing activities in a friendly and supportive space.

An empowering agenda The event will begin with performance coach Jamie Edwards, founder of Trained Brain, who will offer a day of empowerment and leadership for spa industry professionals in attendance.

Susan Harmsworth, MBE, will then discuss ‘The real trends and challenges

that face the spa and wellness industry’.

Other speakers confirmed so far include: Kay Pennington, group spa manager of Center Parcs Aqua Sana; Dr Neil Carpenter, founder of NMC2; and Soul Luxury founder Claudia Roth.

More leading respected thought leaders are set to be confirmed in due course.

“The vision for SpaFest is – and has always been – about creating meaningful conversations within the spa and wellbeing sector for both suppliers and operators, with no pressure to buy or sell, just to simply connect and be inspired.”

Amanda Winwood, Founder, SpaFest and Made for Life Organics

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Industry Intelligence SpaFest 2021

A number of other top-level spa industry figures have also been announced as part of the SpaFest setup.

Amanda, Sarah and treasurer, Fran Hayter welcome Brian Hunter, director of spa and leisure, The Old Course Hotel, St Andrews, Scotland to serve as chairman of the new SpaFest Advisory Board; and media consultant Mark

Smith brings his expertise to lead communications.

SpaFest also welcomes new Advisory Board members: Barbara Cooke, MD, BC Softwear; Iain Bell, founder of Executive Fitness Foundation; Leon Trayling, co-founder of ishga skincare; and Kicki Carlsson, co-founder of Dröm.

ONLY A LIMITED NUMBER OF EVENT TICKETS STILL AVAILABLE Taking advantage of the event’s surrounding natural beauty, wellbeing workshops will include gong baths with Jill Russell, yoga classes, forest bathing in the ancient Tehidy woods and swimming from Portreath Beach.

The power of people SpaFest was started by Amanda Winwood, founder of Made for Life Organics, as a not-for-profit event to benefit the Made for Life Foundation, a charity, founded in 2008 by Amanda, which has provided holistic support to more than 10,000 people diagnosed with and recovering from cancer.

In one of a number of new appointments to strengthen the event team, Sarah Camilleri, founding editor of European Spa, which has been a long-term media partner for the event, this year takes up the role of co-director. www.europeanspamagazine.com

There are only a limited number of places for this year’s event, so book soon to guarantee your attendance.

For an application form or if you are an ethical company that would like to apply to be a sponsor, email: spafest@madeforlifeorganics.com Please note that prices do not include accommodation, which must be booked separately (see below).

DELEGATE PRICES

• £325 (+VAT) for 2-Day Pass (including SpaFest Welcome Dinner on October 12 and SpaFest main event on October 13 and 14) • £395 (+VAT) for 3-Day Pass (including all of the above plus Reconnect boot camp with Jamie Edwards (Oct 12).

SPAFEST 2021: YOUR HOSTS This year’s event will take place at the five-star eco-resort, Gwel an Mor in Cornwall. To book, visit: www.gwelanmor.com Please note, Gwel an Mor has guaranteed that, should the event not take place for any reason due to further coronavirus restrictions, a full refund will be made available to those who have booked.

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Supply & Demand Esse promotion

Rewilding the skin Esse founder Trevor Steyn explains how the pioneering South African biotechnology brand uses probiotics to help optimise skin health

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s spas and wellness destinations begin to re-emerge after lockdowns in various countries, skin health and results-driven aesthetics will be higher on their guests’ agenda than perhaps ever before.

For those luxury spas considering ways to enhance their treatment menu or recalibrate their product offering, professional organic biotech brand Esse can provide an innovative and forward-facing approach.

The South African professional spa brand, founded in 2002 by biochemist Trevor Steyn, has adopted a ‘skin wellness’ approach that is built on a highly scientific basis.

Aiming to create an environment in which the skin is ‘rewilded’ to allow the return of its natural biodiversity, Esse specialises in the use of probiotics to deliver optimal skin health.

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Certified organic, cruelty-free and vegan, the bio-clinical challenger brand supports fair trade and operates a carbon and plastic neutral business policy.

We asked Steyn to explain how Esse products can form an integral part of a long-term skin health programme to heal a comprehensive range of concerns.

“As a chemist, when you look at our natural skin oils carefully, you realise how amazing they really are.”

Trevor Steyn Founder, Esse

Tell us what makes Esse unique?

We were among the first skincare lines to drive real research into the skin microbiome, and we achieved excellent anti-ageing results from the live probiotic products we developed.

Esse is one of the few brands that take a long-term view on skin health. The industry is driven by instant results, but this approach is seldom best over time.

We cater for intelligent clients who want to age gracefully through the use of science-driven skincare that also has minimal impact on the environment. www.europeanspamagazine.com

Supply & Demand Esse promotion This page: Esse’s professional spa products have been developed from research into the skin microbiome and are focused on delivering long-term results for clients

For many spa guests, skin health is now a high priority. How does Esse support them?

Over the last year, we have seen many professional brands moving more into the retail space or online sales.

However, we are looking for ways to move in the opposite direction. I think the professional skincare sector has a great future and we’re working on new offerings that are exclusive to therapists and can’t be sold online.

Covid-19 has caused a change in the way that people think. There is a greater focus on long-term health now that the consequences of being unhealthy have become more obvious. There is also more attention being paid to the environmental impact of our choices.

What do Esse products offer to those who use them?

People buy our products because they expect anti-ageing results that are at

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least as good as our competitors. Our job is to give them these results in a way that is also sustainable for their skin. We are seeking clients who will stay with us for life because of the results they see.

How does Esse bring added value to the spa experience?

Over the years, we’ve built a series of protocols that take the skin microbiome into greater consideration. The most recent is the Esse Experience.

In the introduction to this facial, the client can see the live probiotic bacteria being added to their skin as well as to a mask that will be applied. This helps to get the message across that the skin is an ecosystem and we are bringing back

microbes that nature would normally have given us. It really is unique among professional treatments.

You’ve described sebum as ‘the elixir of youth’. What exactly do you mean by this?

I’m a chemist, so I may have a different view on our natural skin oils, but when you look at them carefully, you realise how amazing they really are.

The best analogy I can think of is that trying to copy human sebum is a lot like attempting to copy human breast milk. From a chemistry point of view, it is impossible to give a child better nutrition than its mother can provide naturally. It is the same for the skin.

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Supply & Demand Esse promotion Human skin oils are really strange in comparison to those of other animals and we should minimise disruption of this incredibly valuable resource.

To give you one example, our sebum contains large amounts of Sapienic Acid.

Humans are the only mammals that can produce this, which is why it was named after our species, ‘Homo sapiens’.

What is Esse’s position when it comes to sustainability?

When Esse was created we wanted to provide an alternative to ‘business as usual.’ Whenever that phrase is used, I just hear everything being justified in terms of profit. Making money is placed ahead of the environment and the long-term health of the client. Product cost is driven down to a minimum and the money is spent on advertising to increase sales.

I don’t think this is necessary. We have

been able to remain certified-organic and carbon neutral. We also recently became plastic-neutral, so for every kilogramme of plastic that we use, we recover and recycle a kilogramme from the ocean.

What’s next for your brand?

Over the last few years, Esse has invested heavily in training for skincare professionals. We will be launching a five-day skin microbiome course to educate therapists in the science of the microbial ecosystem on the skin, as well as detailing probiotic treatments for different conditions.

We’ve also been working hard on new product lines that will be available exclusively to therapists and the first one will be launched in September this year.

Above all, we will keep learning from nature and continue doing the best research that we are able. https://www.esseskincare.co.uk

Treatment focus: Esse The Esse Experience and The Ultimate Esse Experience

Available at partner spas, clinics and salons worldwide, two new professional Esse Experience facial treatments provide innovative skin ‘rewilding’ for clients.

Featuring advanced pre- and probiotics as well as technologies for in-clinic microbiome intervention, each facial contains ingredients that deeply hydrate, soothe and renew the skin while reducing inflammation and slowing down the ageing process.

Ampoule and Exclusion Mask

This new mask features what is believed to be the world’s first live probiotic product to be used in-treatment.

Containing a high dose of three species of live Lactobacillus bacteria, the Probiotic Ampoule is designed for use following a facial massage and is freshly mixed by the therapist to allow time for the bacteria to activate.

Delivering billions of live microbes upon application, the live probiotic treatment is followed by the application of the setting Exclusion Mask, which regulates the immune response and lowers both inflammation and sensitivity.

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Thought Leadership European Spa Trends 2021

A new era for wellness

European Spa presents five global trends that will impact businesses as they meet the rising demand for preventative health RE P O RT BY SARAH CAM I LLE R I

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emand has accelerated over the past year, and today ‘wellness’ is everywhere. Looking ahead, the take-up of spa and wellbeing services is set to grow exponentially by 2025, as it answers the need for second-line preventative health solutions and becomes an even more established and crucial pillar of Sarah Camilleri hospitality.

Forward-looking spa businesses and suppliers are already taking a lead in the emerging global wellness economy, poised to contribute new concepts and services in our rapidly changing world.

In this edition, we share five macro trends that are set to influence wellness demand, welcoming in an era of hope and optimism for our industry. The pandemic sent us all home to get creative and it is now time for spa and wellness leaders everywhere to consider how they can best answer the call for preventative healthcare that is set to reshape and boost the spa and wellbeing sector. “

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Thought Leadership European Spa Trends 2021

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Thought Leadership European Spa Trends 2021

Wellbeing goes mainstream

Make those vital ‘wellness connections’

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he importance of maintaining physical and mental health has become a global priority. One of the biggest shifts catalysed by the pandemic is a growing desire for self-care, spiritual wellbeing and long-term preventative health regimes. In short, the world is waking up to the value of wellness modalities.

Backing this trend, the growing global wellness economy is worth some $4.5 trillion dollars, according to figures from the Global Wellness Institute (GWI), which incorporate exciting new segments and areas of expertise, such as mental wellbeing services. Read the GWI report at https://globalwellnessinstitute.org In the next five years, many brands and sectors will strive to be seen as having ‘wellbeing value.’ An astonishing array of new applications and concepts are coming. Media outlets; top-level hotel, resort or hospitality destinations; wearable technology and AI developers; designers; conscious beauty brands; and social media influencers all want to forge deeper ‘wellbeing connections’ to drive engagement with conscious consumers.

As people can start to move more freely again, changing how they work, play and travel, wellbeing investment in hospitality will bounce back as part of self-care, staycations and wellbeing resets that will drive new demand and revenue pathways.

EUROPEAN SPA TAKEAWAYS ● I ncrease your industry knowledge

The world of wellness is moving quickly. Spa and wellbeing knowledge is critical to ensure you are on track with the latest industry innovations and training.

●S uccessful brands will be wellbeing brands

Think about how your business presents its wellbeing services. Also consider how you will evolve as an omni-channel business in the digital age.

●D riving change from the inside

It’s time to talk to your GMs and investors about how they can deliver and support authentic wellbeing delivery throughout their offer.

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Thought Leadership European Spa Trends 2021

Communication, connection and community How will the ‘three Cs’ influence the success of your business?

Photo courtesy of Six Senses

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ecessity is the mother of invention and the pandemic has provided new gateways to the world via our mobile devices, which bring access and opportunity to new wellbeing audiences. As a result, no business can understimate the importance of the three Cs – communication, connection and community.

Creating a community through omni-channel connection continues to be to essential for all spa businesses in every setting. European Spa has reported on the progress of brands worldwide in rolling out their online wellbeing services, showcasing the industry’s talent and capacity to deliver wellbeing excellence. The creativity, generosity and sense of community that has been developed will serve them well in future.

Leading hotel, resort and destination spas will continue to feel the loss of international travellers, large events and celebrations, and as luxury hospitality looks to build new local and national markets, spa and wellbeing will lie at the heart of every recovery strategy,

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with the right communication to drive bookings and ‘halo revenue’. A future wave of forward-thinking wellbeing investment is set to take place across hospitality, leisure and high street locations, to drive new business. In addition, both the fitness and beauty sectors will look to the spa industry and be guided by its inspirational wellbeing experience in a bid to broaden their appeal.

EUROPEAN SPA TAKEAWAYS ●W e live in an omni-channel world

Think about your reach and connection in both the physical and virtual realms.

● C hampion the power of touch

It’s time to elevate the value and expertise of the hands that deliver spa and wellbeing services.

● W ellness delivery takes commitment

Invest in the best practitioners and supply partners for long-term success.

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Thought Leadership European Spa Trends 2021

Hyper-personalisation and healing The continuing evolution of spa and wellbeing services

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ouch and healing connection are the greatest assets that the spa sector possesses, and its nurturing workforce is its secret ‘super power’.

The spa industry is people-centric, highly skilled and focused on helping others to live their best lives.

The pandemic has catalysed a desire by many to seek out the wisdom of holistic healing practices and spa modalities for the benefit of their bodies, minds and souls. Evidence-based approaches and new appreciation for the professionals who deliver high-level, personalised wellbeing services, are set to grow.

Spa time will deliver wellbeing knowledge in models devoted to mobility, fitness and movement as well as mindfulness, breathwork, mental resilience, nootropics and the latest brain healthcare.

Shamanism and a host of ‘soul therapies’ will be joined by re-imagined modalities that offer the healing qualities of sound, water, heat and light. New thinking will widen spa horizons on hormonal health, circadian therapies, gut-mind regimens, nutrition, natural pain relief, body and energy work; and biohacking.

The value of skin health services will also deepen the

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trend for hyper-personalisation. On the spa treatment menu, expect to see creative beauty brand mash-ups that meld science, nature and technology. Innovations in this newly emerging category will meet the demand to go ‘beyond beauty’ as we know it to fight inflammation, pollution, blue light, UV, sensitivity, stress and enhance every life stage and skin issue.

Organic formulations and sustainability will also take the lead as conscious consumers select brands that can prove they care for the planet.

EUROPEAN SPA TAKEAWAYS ● I t’s time to become more immersed

Expect more immersive wellbeing experiences that appreciate lifestyles, life stages and individuality.

● P ush for personalisation and skill

Think more about curated spa ‘time’. Upskill your teams to achieve real personalisation and higher service levels.

● A ctively listen to your customers and community

Quality, trust, authenticity and care will be the watchwords of leading spa businesses.

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Thought Leadership European Spa Trends 2021

Sustainability and diversity What can we do better as an industry?

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very spa business in future will have to evaluate their contribution to people, planet and health.

Protecting our planet is the humane shift to a regenerative world. No sector can ignore the issue of single-use plastics as they choke our oceans, or the ongoing, mindless approach to de-forestation and preserving biodiversity.

Every business needs to audit its sustainability credentials to find ways to reduce, reuse and recycle.

One of the best documents to read as a business leader is the 2030 Agenda for Sustainable Development, created by the United Nations to provide “a blueprint for peace and prosperity for people and the planet, now and into the future”. Its 17 Sustainable Development Goals are an urgent call for action by all countries, developed and developing, in a global partnership. Find out more at https://sdgs.un.org/goals Celebrating people out in industry is a goal for European Spa, just as it is for many spa and wellness business leaders. It’s time to elevate the experience and expertise of spa managers, wellness specialists, therapists and the many and diverse experts in the supply chain.

Spa businesses also need to consider inclusion in the workplace and talent acquisition across generations as the sector is set to soar. Inclusivity and diversity are undoubtedly two of the hottest topics of conversation for our sector, and the British Beauty Council is calling for the beauty sector to drive change.

Find out more at https://britishbeautycouncil.com/ wp-content/uploads/2020/05/Diversity-and-InclusivityReport-May-15-2020-British-Beauty-Council.pdf

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EUROPEAN SPA TAKEAWAYS ●F uture-proof your business

Develop a clear policy on single-use plastics throughout your supply chain.

● R educe, reuse and recycle

Cut down on what you throw away. Follow the mantra above to conserve natural resources and landfill space.

● C reate impactful ways to demonstrate recognition

Provide clear career paths and recognition for spa and wellness professionals.

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Thought Leadership European Spa Trends 2021

Heartfelt leadership The best way for spa leaders to make a real difference

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n a macro level, governments are looking for new solutions to help their populations to live healthier, happier lives. This presents the spa sector with a unique opportunity to step up as the second frontline in promoting healthy ageing and positive lifestyle change.

As a collective, now is the time for us to ask generative questions about the future, such as, ‘how can the spa industry be of service in our changing world and help people transform their lives?’

According to Dr Neil Carpenter, co-author of a recent UK industry report entitled: The Effects of Personal Care Services on Mental Health & Wellbeing, supported by NHBF, BABTAC, the UK Spa Association and the British Beauty Council: “Mental ill health is the single largest cause of disability in the UK, contributing up to 22.8% of the total burden, compared to 15.9% for cancer and 16.2% for cardiovascular disease.”

The future will require us all to be brave and stay flexible. Wellness leadership starts with you and then ripples out. Your family, team, customers and wider community will feel the difference.

At present, it is time for us to come together as a global wellness community to raise the value perception of our industry as the second frontline in a new era for wellness.

EUROPEAN SPA TAKEAWAYS ●W ellness begins at the core

Heartfelt leadership starts with you and your team

●S tart the conversation

It’s time for spa leaders to educate all stakeholders, including teams, customers and, importantly, your investors, about the true value of wellbeing.

●S tay informed and stay ahead

Enjoy this edition of European Spa and discover how spas everywhere are working for successful futures.

We welcome you to increase your knowledge at www.europeanpsamagazine.com

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Thought Leadership Iain Bell, Executive Fitness Foundation

Building a strong business in the new spa landscape As spas reopen in a very different business climate, Iain Bell, founder of the Executive Fitness Foundation, shares his tips for future success

A Iain Bell EXPERT CONTRIBUTOR

Iain Bell is founder of the Executive Fitness Foundation. His global expertise spans over 30 years in wellness, health innovation and spa consulting. An expert wellbeing facilitator, educator, international speaker and writer, his passion is to connect holistic health with modern medicine. iain@ef1.com

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ll industries and service sectors have been hit hard during the past 12 months, but none more so than the Hospitality, Leisure and Tourism market and the Personal Care Sector, the government category under which UK spas fall.

Uncertainty, instability and financial challenges have become part of the landscape for all spas, but as a climate of derestriction gradually blossoms, their doors are opening once again.

In reality, the spa landscape has changed permanently and for the better; never before have operators been more aware of their bottom line and so driven to succeed. Over the past year they have shown tenacity, fortitude and brilliance in redesigning their business models to leaner versions that provide greater agility for a more sustainable future.

The matrix of Covid-19 will continue to exercise its influence on the spa industry through changes in government policy, operating guidelines or industry regulations. Infection rates, variants and vaccinations will also be vital factors in how spa and wellness providers can tentatively move forward.

But the spa industry has shown exceptional resolve and now must prepare to meet unprecedented levels of demand, fuelled by a global boom in the pursuit of wellness and health.

While international travel restrictions may continue and shift, for the rest of this year we will have an emergent and flourishing national customer base, so here are five topics all spas need to focus on in order to maximise the opportiunities that lie ahead.

A vision for reopening

As a spa manager or owner, now is the time to drive change. Be more mindful about the quality of what you deliver. Focus on customer experience, satisfaction and loyalty. This will secure a more financially bright Q3 and Q4 in 2021. Deliver your re-opening with clear communications and explicitly clear Covid guidelines, and be sure to demonstrate your commitment to customer excellence.

Wellbeing starts at work

Staff preparation and reorientation is central to change-management, leadership and recruitment philosophy.

In the aftershock of a mental health crisis, customers will flock to spas to rejuvenate their health, self-esteem and mental state. Your team members will also require this kind of support. In fact, their wellbeing should precede customer excellence. As a spa leader you will require a more people-centric style to ensure your spa functions highly with a motivated and happy team.

Engage your staff more in your operations and encourage their input at all levels. A strong operational dialogue will boost morale and job satisfaction, whereas a dictatorial leadership style can further fracture a fragile team, resulting in poor customer interaction, absenteeism and further costs to the business with high staff turnover.

Make your differences count

Running a business right now may seem daunting, but having conviction in what you offer and how it is delivered www.europeanspamagazine.com

Thought Leadership Iain Bell, Executive Fitness Foundation

is central to boosting your revenue and achieving success.

Covid-19 has forced a shift from globalisation to localisation and on the high street more than three-fifths of UK shoppers have increased their support for local businesses. This means your business is in a better position to exercise its differentiation. Local produce in your food and beverage, and environmentally savvy organic products will all serve to boost your revenue and ultimately your brand and your legacy.

Start building supply lines with other spas and exchange products and produce to build your brand story and diversity.

This will lead to increased customer engagement, greater loyalty and more revenue. The more clearly you showcase your service package, the more you will build credibility and loyalty.

A question of philosophy

To succeed in your service offering and motivate your team, your leadership style should reflect new perspectives and a fresh mindset. What you need is a mission statement that sets out your organisational intention, declaring your www.europeanspamagazine.com

ultimate aims for purpose, service and above all action.

Highlight your core values, a sense of enterprise and a up-to-the-minute mindset. Pull together all of your organisational talent and harness all the factors you need to be agile, productive and sharpen your team’s mindset.

This will provide a strong starting point for your new philosophy and will sit well beside your brand-building.

As you establish a more consistent online presence, your mission statement will always be there as part of your core values and company culture, so you, your team and your customers will all be on the same track.

Future-proofing your business

The last year has forced us to be creative and pushed us into maximising new methods and technologies. In many ways it has driven us to survive. This process has required us to think radically and to anticipate more potential instability, which will be vital if you are to futureproof your business.

E-commerce needs to be a vital part of any spa’s new skillset; a global survey by

Shopify showed that 84% of customers shopped online during the pandemic, with nearly 150 million doing so for the first time in more than nine months.

Showcase your products, treatment menus and food and beverage offering; champion your staff and their expertise; engage with industry experts; tell your guests and clients about your digital transformation; show how active you are about your local environment and that you have a global understanding of recycling, energy and net-zero.

Furthermore, ask your clients to support and contribute to your efforts.

Such engagement will only strengthen the long-term stability of your business and build greater loyalty.

Of course, the shift to online means that cyber security has never been more important. All businesses need to strengthen their internal processes to defend against malware attacks as part of this essential digital transformation.

Customer data breaches and payment platforms must be afforded maximum security to protect privacy and identity. www.ef1.com

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Industry Intelligence Touchless Treatments

Touchless treatments How to maximise your therapists’ service time, introduce new revenue opportunities and provide peace of mind for guests as they return to the spa environment R E P O R T BY L AU R E N H E AT H -J O N E S

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n a post-lockdown world, it’s likely that spa guests will fall into one of two categories: those who are ready to get back into the spa and those who want to, but are, understandably, nervous. However, advances in touchless technology can enable spas to augment their treatment offerings specifically to cater to these guests.

By offering therapist-free options alongside their regular treatment menus, spa operators will be able to deliver effective Covid-compliant experiences that provide complete peace of mind for more risk-averse guests.

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With spas still managing the financial impact of the pandemic, some may have reservations about spending at the current time. However, an initial investment in touchless technology could save businesses money in the long term thanks to the reduction in service time that it allows.

Several clients can be treated at the same time with multiple machines being operated by a single therapist, reducing overall staffing costs.

To find out more about the latest touchless treatments, European Spa asked experts in the field to showcase their technology.

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Industry Intelligence Touchless Treatments SINGLE VAULTZ Art of Cryo Single Vaultz from Art of Cryo is a one-person cryotherapy chamber that puts guests in control of their experience. For use in smaller spas and even in hotel rooms, two Single Vaultz models – V1 and V1 Lux – have been designed to enable guests to walk straight into their treatment without interacting with a therapist.

The brand, a division of L&R Kältetechnik, Rainer Bolsinger has recently partnered with software provider ProCcare to help guide users through their treatment, allowing them to choose its duration and input variables including age, sex, BMI, skin type and preferred thermal sensation. The treatment is then verified by a trained therapist.

Users can also choose from a number of treatment protocols, such as beauty and wellness, health and prevention, lifestyle, sport and fitness, elite sports, rehabilitation and medical.

“Our exclusive collaboration with ProCcare allows us to offer individualised treatments for each Vaultz model depending on personal physical values, thermal perception and treatment aim,” says Rainer Bolsinger, chief sales officer and chief marketing officer at L&R Kältetechnik.

Clients include Repose Space in Kensington, London. Prices for Single Vaultz start at £98,000 (€113,000). https://artofcryo.com

INFRATHERAPY Iyashi Dôme Iyashi Dôme is an individual sauna device that combines Japanese traditions with infrared technology. It was inspired by the ancient practice of sand bathing in which people bury themselves in hot sand to induce sweating in order to release toxins.

The device works by trapping infrared heat to raise the body’s temperature, which in turn Shogoro Uemura improves sleep, fights skin ageing, prepares the muscles for exercise and stimulates detoxification.

A 30-minute session is said to have the equivalent effect of a 20km run, with users perspiring up to 1.2 litres of sweat and burning up to 600 kcals.

The device also features a remote control system, enabling staff to manage, set up and monitor treatments from the reception desk, making it a completely contactless treatment.

“In this delicate period, contactless is an advantage for operators and their customers,” says Iyashi Dôme founder Shogoro Uemura.

“It allows you to provide care while maintaining physical distancing, thus guaranteeing guests’ safety and spas’ profitability.”

Current partners include Evian Les Thermes in France and Thalassa Sea and Spa, which is part of the Accor group. Prices are available on application. https://www.iyashidome.com/en

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Industry Intelligence Touchless Treatments

CELLISS Gharieni Produced by renowned spa equipment supplier Gharieni, Celliss is a therapist-free body contouring device that targets cellulite and aids weight loss.

Billed as a 100% touchless experience, Cellis is operated by an intuitive touch-screen that enables users to personalise and begin their treatments with just one touch, no therapist required.

The device uses Gharieni’s patented Total Slimming System, which consists of 96 three-centimetre nozzles that target Sammy Gharieni the adipose tissue on the buttocks, hips and abdominals with percussive movements to smooth and tone the skin and enhance the silhouette.

Sessions can last up to 30 minutes and users can choose from 10 targeted experiences depending on their needs.

“Touchless treatments allow spas to offer exceptional experiences while still delivering on strict hygiene regulations,” says Gharieni Group founder and CEO Sammy Gharieni.

“The idea to create an experience that doesn’t need a therapist isn’t new for us,’ he adds. “This is why we created a 100% hands-free technology like Celliss. The current Covid-19 situation reinforces the desire for contactless treatments, which is why Celliss is a perfect treatment solution.”

Gharieni Celliss costs €43,950 (£37,000). https://www.gharieni.com/celliss

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Industry Intelligence Touchless Treatments

THE VESSEL Sensync US wellness company Sensync offers virtual reality (VR) experiences in The Vessel – a VR pod that is designed to ‘displace guests from the burdens of their mind and unlock new approaches to restoration.’

Providing clients with what is described as a ‘deep-brain massage’, The Vessel simultaneously delivers stereoscopic visuals, audio input, scent, vibroacoustics, wind and temperature effects to Dr Alex Theory distract guests from goal-directed thoughts and allow for uninterrupted cognitive restoration.

“While traditional massage may offer benefits for aching muscles, they are not designed as a treatment for the mind or overall mental health,” says Sensync’s co-founder and CEO, Dr Alex Theory.

“Sensync’s immersive sensory experiences are designed to take guests on journeys that capture the attention in such a deep manner that they pull mental resources away from thinking.

“The Vessel’s unique technology delivers critical benefits such as improved attention, stress reduction and mood enhancement.”

The Vessel is currently installed at the Four Seasons Resort Oahu in Ko Olina, Hawaii. A single unit costs $98,000 (£71,000/€82,000), with discounts available on bulk orders of 10 or more. https://sensync.net

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Industry Intelligence Touchless Treatments

ZEROBODY Starpool

Riccardo Turri

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Starpool’s Zerobody combines a dry flotation bed with a meditation app that claims to regenerate the mind and body in just 20 minutes.

Originally designed to make wellness more accessible in corporate settings, the Zerobody system consists of a heated water mattress that creates the sensation of floating by gently cradling the body, making the user feel weightless.

The Zerobody app, developed to be used in conjunction with the bed, features meditations developed by neuroscientist Nicola De Pisapia as well as breathing exercises created by freediving champion Andrea Zuccari.

Benefits of the experience include stress and pain relief, improved sleep quality, heightened relaxation and muscle recovery.

“Zerobody is a unique solution to regenerate your body and mind through an innovative dry float system: you don’t need to undress or get wet, you just need to lay down and let it go,” says Starpool CEO Riccardo Turri.

“This innovation is the result of Starpool’s commitment to people’s health and wellness. We started from the existing research about traditional floatation and studied for years to develop a

solution to guarantee the maximum expression of relaxation in many different fields of application.

“Wellbeing is a psychophysical condition based on the balance between body and mind. We at Starpool have always been convinced of this.

With Zerobody we want to push this further, with an approach intended to redefine the very concept of wellness.”

Clients include the Aquaria Thermal Spa in Sirmione, Italy; Strøm Nordic Spa in Quebec, Canada; and Alma Clinique in Geneva, Switzerland.

Prices are available on application. https://www.starpool.com/en/products/ floatation/zerobody

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Industry Intelligence Touchless Treatments SENSORA LIGHT THERAPY Anadi Martel Developed by physicist Anadi Martel, who has studied the therapeutic effects of light for more than 40 years, Sensora Light Therapy is a multi-sensory, immersive experience combining light, vibration and sound therapies.

It was designed to promote healing through light as it positively interacts with the body’s bio-rhythms, such as breathing and heartbeat.

Anadi Martel A computerised system that requires no operation by staff, Sensora features 20 LED light sources that are projected onto a large, circular screen as clients listen to a special soundtrack in a reclining chair equipped with transducers that convert the sound into physical sensations.

“Sensora offers a pure light experience of exquisite beauty, bringing peace to the mind and balance to the autonomic nervous system,” says Martel.

“It supports the body’s homeostasis and has been clinically proven to help the brain rest, reducing stress and inducing deep relaxation. Its mood-uplifting effects are beneficial for a wide variety of issues including insomnia, chronic pain and depression.”

Current clients include The Javvu Spa at Amilla Fushi, Maldives and prices range from $25,000 (£18,000/€21,000) to $50,000. https://www.sensora.com/sensora_e.html

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Spa Spotlight Hoar Cross Hall, UK

A return to indulgence Barons Eden director Edward Law talks about the £14 million refurbishment of Hoar Cross Hall and how the team is preparing for a post-pandemic surge

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INTERVIEW BY MARK SMITH

he 150-year-old Hoar Cross Hall in Staffordshire welcomed 75,000 day spa and hotel guests in 2018/2019. Following a difficult year for all businesses in 2020, this popular spa hotel – part of luxury hotel and spa group Barons Eden – has now unveiled a host of upgrades following a £14m (c16m), two-year project.

Work on the spa has included a complete refurbishment of its Hair Parlour and Spa Boutique, the addition of a new entrance and the shaping of a more open-plan feel throughout. The team has also added a new treatment lounge to provide a calm waiting area for 42

guests to relax in before and after their treatments.

The property’s 97 bedrooms and its communal areas also received significant upgrades that were intended to bring the hotel and spa interiors more in line with its luxury offering.

With the business closed due to the pandemic for much of 2020, the team used the time to pause, reflect and adjust the spa’s offering, developing a new guest journey and streamlining its treatment menu.

We talk to Edward Law, director of Barons Eden, about the investment project, the improved spa and an anticipated surge in demand this year. www.europeanspamagazine.com

Spa Spotlight Hoar Cross Hall, UK

Above from previous page: Calming natural materials comprise a relaxation room; the 150-year-old Hoar Cross Hall; the spa’s indoor swimming pool by Unique Pool

Why did you decide to invest £14m in Hoar Cross Hall and what has been upgraded?

This has been an ongoing project for a few years and is a significant investment for the Barons Eden group. We wanted to ensure Hoar Cross Hall, as one of the biggest spa resorts in Europe, both met and exceeded our guests’ expectations.

Within the spa offering this has been a continual process, but now we have new waiting areas for guests to use before they enter the treatment rooms. We’ve rethought the whole spa journey starting at guest collection and continuing along their journey to the treatment rooms and other facilities. This includes the rooms themselves and we have updated many of the soft furnishings.

Following the spa’s renovation, we also refurbished the hotel bedrooms and communal areas, including the Long Gallery Bar and the outdoor terrace. www.europeanspamagazine.com

“One positive that has come out of the pandemic is the greater focus people now have on health and wellness. Traditionally we would have a six-week booking window, but right now we have bookings through to the autumn” Edward Law Director, Hoar Cross Hall

What have you learned from lockdown that will inform your business for the future?

It has been a fascinating, emotional roller-coaster ride.

I don’t think we have ever been used to shutting down then relaunching our business but we have now been through that cycle three times and each time our offering has had to change.

If we take anything away from that, it’s all about keeping your offering clear, simple and easy to 43

Spa Spotlight Hoar Cross Hall, UK

understand, while also being true and authentic.

Clearly a business has to be flexible and reactive in this situation, but for a big business, this can be challenging.

We’ve learnt about really investing in training our team to ensure they can deliver the guest experience we want to see. Training people while on furlough has been a great way to keep in touch and also to continue developing our team.

I don’t think anyone would choose to go through the 12 months we’ve had, but it’s not very often you get to press ‘pause’ on your business, and we were able to really assess what we can do and where we can take it.

One benefit of not having anyone in the hotel was that we were able to accelerate that learning process.

What booking trends do you see for 2021?

One positive that has come out of this is the greater focus people now have on health and wellness, and for the whole industry that is really wonderful. Traditionally we would have a six-week booking window, but right now we have bookings through to the autumn. People 44

Clockwise from top left: Tennis in the grounds of Hoar Cross Hall; the spa’s stunning indoor poolscape; a Nordic hydrothermal suite offers a sauna, a salt-inhalation room and an ice fountain

are really wanting things to look forward to and we have seen great pick-up within the hotel part of the business, reflecting the trend for staycations.

We know our guests are looking to treat themselves to an indulgent experience closer to home while continuing to focus on their health and wellbeing.

We are also seeing bookings for multi-night wellness experiences. In the spa, full-body massage treatments are in high demand. We use Shared beauty Secrets Lava Shell massage and it’s been really popular.

How are you planning to deal with this surge in demand over the summer?

Strategically for the business it’s so important to be able to deliver the experience that your customers deserve.

Many of our team members have been out of the business for three to six months, so we are continually www.europeanspamagazine.com

Spa Spotlight Hoar Cross Hall, UK

Below: The spa partners with Elemis, Gerrard International, Jennifer Young and Shared Beauty Secrets in the treatment room; the stimulating aspen wood sauna by DaleSauna

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Spa Spotlight Hoar Cross Hall, UK

training and making sure we implement our cultural objectives around team work and the guest experience.

We are also actively recruiting for more team members.

We plan to use the first month, when spa volumes are likely to be reduced, as a settling-in period for the business. Guests will be able to have a lovely day at a certain price point but they won’t necessarily have the same access as they would if the spa was fully open.

Have you adapted the treatment menu?

We have rethought the spa treatment menu and to some extent simplified it, focusing on the treatments we see most demand for and those that are most well received by guests. These include our most popular massage therapies. Previously, we maybe had a tendency to offer too many choices, which can make it complex when people are looking for full experiences. So this is one way that we have changed things for the better.

Why are touch therapies so popular now?

There’s a lot talked about the senses, but touch is one of the most overlooked ones and it’s so important.

As humans beings we are quite tactile and can really benefit from a massage, especially after a period of enforced separation as we have all recently been through. At Barons Eden we recognise that and we will offer guests exactly what they need. We can’t wait to welcome everyone back.

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Above: Guests enjoy some time together in the spa’s tranquil relaxation room

SPA STATISTICS Hoar Cross Hall +44 (0) 1283 477900 www.baronseden.com/hoar-cross-hall Owners: Barons Eden Ltd Managing director: Adrian Pearson General manger: Andy Rathbone Director of spa and leisure: Phil Murphy Total investment: £14 million Bedroom design and interiors: Hip Creative and TC Builders Spa team: 85 Spa size: 8,000sqm Treatment rooms: 41 Fitness equipment: Technogym Sauna: Anapos and DaleSauna Swimming pool: Unique Pool Product partners: Elemis, Gerrard International, Jennifer Young, Shared Beauty Secrets

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Thought Leadership Tracey Stapleton, The Spa PR Company

8

ways to improve your online reputation

Tracey Stapleton EXPERT CONTRIBUTOR

Tracey Stapleton is managing director of The Spa PR Company. Having started her consumer PR career over 30 years ago, for the last 16 years she has specialised in spa and wellbeing, offering a targeted range of public relations and marketing services to spa and hotel operators, and beauty and wellbeing product brands and services. www.thespaprcompany.com

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he past year has made the internet even more central to our lives than it was before, and while it can be a place of many wonders, the digital world can also be quite unforgiving. These days a company’s online reputation, which has usually been developed over some length of time, plays a huge part in helping it to become a great success.

However, just a few negative reviews or opinions online can immediately destroy all that good work.

It’s important to consider how much of an investment you should make in your marketing to build your reputation and increase your visibility online. This may include SEO to improve your search rankings, paid advertisements to convince customers you’re right for their needs, PR to get high-impact coverage and create a buzz around your brand, and plentiful content to keep your audience engaged.

But where does the majority of this activity lead to? It drives consumers online to find you and, in the main part, to Google, where they’ll seek information to confirm they are making a good choice.

Your online reputation is, therefore, one to not only build, but also to manage and protect. Here are eight ways you can achieve this:

Display your brand values

People will interact with your business based on the position of value it holds in their mind. This value often stems from your brand story resonating with them because it has touched them on an emotional level. So, tell your story through all your marketing channels; let people know what your business stands for, what causes you support, how you treat others, your concern for the planet etc. If you are open and honest then people will be drawn to you.

Nicola Cook, head of marketing at Rudding Park in the UK, says: “It’s no longer enough to just monitor your online presence, you need to strategically manage it. Get the basics right; make sure your content – copy and images – accurately reflects your offering, and bring your brand to life with user generated content, where appropriate.

This is considered more authentic and provides a sense of aspiration.

“Brand-aligned collaborations can also be a great way to increase reach and awareness. Be clear with your objectives and be selective with the brands or influencers you choose.”

Showcase your achievements

People search for companies that are leaders in their fields, so promote any awards or accolades that your business www.europeanspamagazine.com

Thought Leadership Tracey Stapleton, The Spa PR Company

email signatures as this will help to remind all your customers and partners why you are a better choice than your competitors.

Provide a great online experience

“It’s no longer enough to just monitor your online presence.

You need to strategically manage it.”

Nicola Cook Head of marketing, Rudding Park

receives. Write a press release that lists all of your achievements; share it with the media and post it on your news or blog page. Include your latest recognitions or accreditations in your www.europeanspamagazine.com

The experience you provide online should match the one people have when they interact with you in the real world.

Create an online experience strategy to cover the entire customer journey and make it as seamless as possible. This should include everything from website speed and clear navigation to ensuring visitors have easy access to the support they need.

It’s predicted that we will see more brands offer video chats directly between the customer and company experts, combining human and digital elements to boost conversion.

Meet criticisms head on

A dissatisfied customer will tell from 9-15 people about their experience, so bad news travels fast. Such feedback moves super-fast online – and over great distances. Always diffuse situations quickly and even try to think about how you can turn them into positives.

If a complaint has come through one of your social channels then move the conversation off the platform and out of the public space to sort it out by email or in a telephone call.

Enable reviews

People have a great deal of faith in other people’s opinions and nine out of ten consumers* seek out reviews before they make a purchase. Enable reviews across your website, social channels and Google, and remind your customers to leave their feedback, providing them with easy 49

Thought Leadership Tracey Stapleton, The Spa PR Company

Above: Gloria Palace Amadores Thalasso & Hotel is a partner of Gran Canaria Spa, Wellness & Health Association

instructions on how to do this.

Some brands are already experimenting with evolved ‘phygital’ – a blend of physical and digital – enabling customers to access the ecosystem of their ‘likes’ in their physical store. For example, C&A in Brazil uses smart hangers to display how many people online think a garment is a good buy.

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Arrange media reviews

Online media have some of the highest visitor numbers of all websites, so securing your brand a positive review, or even just a mention on one of these sites, can result in not only an immediate surge of traffic to your site, but also the securing of a permanent link that will influence your organic SEO. You also benefit from the valuable third-party 50

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endorsement of a respected source.

One advocate of this approach is Carmen García Manzano, managing director of Gran Canaria Spa, Wellness & Health Association.

“Due to travel restrictions over the past year,” she explains, “it has been even more important to manage the reputation of the Gran Canaria Spa, Wellness & Health Association and our partners online.

“One way we have achieved this is by placing advertorials in the main wellbeing media titles. This enables us to communicate positive messages as well as ensure we are front-of-mind when our customers are ready to buy.”

“Placing advertorials in the main wellbeing media titles enables us to communicate positive messages as well as ensure we are front-of-mind when our customers are ready to buy.”

Carmen García Manzano Managing director, Gran Canaria Spa, Wellness & Health Association

Build a group of ambassador influencers

Surround your brand with a group of your most loyal clients who are genuine fans of your brand. They could be a mix of social influencers, celebrities, journalists, industry leaders and local VIPs. Involve them in your news and developments so they can help broadcast your positive brand messages on a regular basis. And don’t forget to reward them as you can.

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Create meaningful content

People only want to read and share information that is interesting or of value to them, so consider carefully what you post. Make your content topical or relevant to capture the mood or attention of the public.

Use of the internet is only going to get bigger and your brand is online whether you focus on it or not. It therefore makes sense to be a leader in what’s being said about your brand rather than leaving it open to the opinion of the world. www.thespaprcompany.com

10 Online Review Statistics You Need to Know in 2021, Oberlo. *

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On the Menu

O U R P I C K O F T H E L AT E S T P R O D U C T L A U N C H E S A N D T R E AT M E N T I N N O VAT I O N S E d i te d by M a r k S m i t h

It’s only natural The organic beauty and wellbeing market reported double-digit growth in 2020.

European Spa looks at what the green beauty boom means for spa businesses The organic and natural beauty and wellbeing market in the UK, which has been in continual growth for the past decade, increased 13% in 2020* as global demand for natural personal care products grew 3% to $12 billion (£8.7bn/€10bn). This presents many new opportunities for spas as an increasing number of people turn to ‘green’ beauty options.

“Over the last few years, and in particular since the start of the pandemic, we have seen a dramatic increase in people’s awareness around what they are consuming and ingesting,” says Mark Walton, co-founder and CEO of organic skincare brand Voya.

“They have recognised the need to take better care of themselves and their environment – as a result the demand for certified organic products is only going to increase.”

In its Organic Beauty and Wellbeing Market 2021 report*, The Soil Association notes that one in six UK consumers already buy organic beauty and wellbeing products, with more than a third of female consumers saying they would consider buying such products even though they didn’t currently.

Below from left: Mark Walton, co-founder of organic seaweed-based beauty brand Voya; Margo Marrone, co-founder of The Organic Pharmacy

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Spas are already tapping into this trend, driven by growing interest from their customer base. “We have seen unprecedented demand from spas for both wellness treatments and wellness programmes,” says Margo Marrone, co-founder of The Organic Pharmacy. “Consumer demand for health boosting products, which organic represents, has really grown and we are expecting a strong second half for 2021.”

Conscious consumerism is undoubtedly on the rise and people are becoming more aware of ingredients and formulations while also demanding transparency in packaging and sustainability. A backlash against ‘greenwashing’ – the use of environmentally friendly marketing terms to create a false illusion that a product or brand is organic and natural – further reflects an ever higher level of consumer knowledge and expectation.

“Authenticity and integrity are key,” Walton concludes. “Consumers are savvy and can see through brands that merely slap on a ‘green’ label.

Spas should choose partners with a proven track record in the organic beauty space – those who can walk the walk, not just talk the talk.” www.voya.ie www.theorganicpharmacy.com www.soilassociation.org

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Supply & Demand On the Menu

TREATMENT FOCUS

Scalp rejuvenation Keravive from HydraFacial is a unique, relaxing treatment designed to cleanse, stimulate, nourish and hydrate the scalp for fuller and healthier-looking hair.

HydraFacial Vortex Technology and Keravive Peptide Complex Solution work to refresh and rejuvenate the scalp, promoting circulation and stimulating the scalp and hair follicles with a blend of growth factors and skin proteins.

“Adding Keravive to your existing HydraFacial menu or as a brand-new service in your spa unlocks a new and profitable revenue opportunity, as the scalp health market is rapidly growing,” explains Anna McCartney, senior director of strategic business partnerships at HydraFacial.

To enhance the benefits of this unique therapy at home, HydraFacial Keravive Peptide Complex Spray stimulates and nourishes the scalp and hair follicles. www.hydrafacialemea.com/corporate

Super skin reset Developed as a dual-phase skin resurfacing treatment, Dynamic Resurfacing Peel & Reset from Elemis promises instant skin-smoothing and complexion clarifying benefits in just two steps.

Phase 1: Peel. This features patented Tri-Enzyme Technology – a complex of papain, protease and subtilisin – which along with phytic, ellagic and mandelic acids, encourage natural skin cell renewal and gently resurface the skin.

Phase 2: Reset. This stage contains porcelain flower extract to rebalance the microbiota of mature skin, with birch sap to improve hydration.

To use, apply three pumps of Phase 1 to the skin, avoiding the eye and lip areas. After 15 minutes, rinse off and massage in three pumps of Phase 2 until fully absorbed. www.elemis.com

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Menu New products & treatments

Triple-action exfoliation Adding to its popular Environmental Shield collection, Murad’s Vita-C Triple Exfoliating Facial is a triple-action resurfacing product that is clinically proven to smooth skin texture.

“The launch of new Vita-C Triple Exfoliating Facial elevates the client experience far beyond traditional scrubs,” says Tracey Wilmot, international education director (EMEA) at Murad. “It is an ideal twice-weekly treatment for clients’ homecare routines to keep skin healthy and radiant; the perfect way to extend the benefits of professional treatments.”

The formula is based on a trio of physical, chemical and enzyme-based skin-refiners. Micro-mineral exfoliants remove dead surface cells to dramatically smooth and refresh; high-performing enzymes dissolve oil debris and dulling dead cells to reveal fresh, radiant skin; and glycolic, lactic and salicylic acid exfoliate, brighten and purify pores. www.murad.co.uk

A journey of discovery Elemental Herbology has introduced a new discovery set designed for travelling or as an introduction to the brand, which features a collection of its new and best-selling products.

The SLS and silicone-free Elemental Kit includes: Bio-Cellular Super Cleanse, Cell Plumping Moisturiser, Nutrition Infusion Sheet Mask, Lemongrass & Nutmeg Body Wash, Lemongrass & Nutmeg Body Cream, Shiny Locks Shampoo and Hair Souffle Conditioner.

Supporting the charity Bags of Ethics, the kits are produced by a 90% female team in an ethically run fair-trade factory.

“The wonderful women creating our bags are paid a fair, living wage for their time and skills,” explains Lydia Taylor, education and events manager at Elemental Herbology.

“All our miniature products are 100% recyclable and our sheet mask is made from biodegradable wood pulp.” www.elementalherbology.co.uk

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Supply & Demand On the Menu

Building on tradition Biologique Recherche has launched Le Grand Sérum, a reformulated skin elixir inspired by the limited-edition Sérum Grand Millésime created by brand founder Yvan Allouche.

Enriched with 27 antioxidant, anti-wrinkle, firming and regenerating actives, the serum also features a new complex, TélomerActiv, which works to improve the stability and longevity of telomeres, helping to prevent the irreversible accumulation of cellular ageing markers.

The serum works on major issues to protect the skin throughout the day, helping to firm and regenerate while boosting radiance and improving the overall appearance of the complexion.

Le Grand Sérum is said to be the brand’s most concentrated serum and is recommended for all Skin Instants affected by cutaneous ageing. www.biologiquerecherche.com

For your eyes only Dermalogica’s Pro Power Eye Peel is especially contoured to treat the under-eye area and crow’s feet, and to target the visible signs of ageing.

A concentrated eye patch that exfoliates and hydrates in a single step, Pro Power Eye Peel brightens the under-eye skin, helps to even skin tone and texture, and minimises the appearance of fine lines and wrinkles.

The powerful, yet gentle ingredients that encourage cell turnover result in an epidermal renewal similar to glycolic or mandelic acid.

Antioxidant-rich vitis vinifera extract, derived from Italian grapes, works with lemon, orange and sugar maple, stimulating cell renewal to brighten, even and smooth.

Aloe barbadensis hydrates and soothes and phosolipids and polysaccharides revitalise and brighten. www.dermalogica.co.uk

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Supply & Demand Murad promotion

Murad sets a new gold standard

Clinical skincare brand Murad has designed a Retinol Booster specifically for HydraFacial devices

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lthough known as the gold standard ingredient in the pursuit of youthful-looking skin, many retinol formulas can take up to several weeks to deliver results and some have been known to cause irritation.

However, a new partnership between clinical skincare brand Murad and hydradermabrasion specialist HydraFacial has overcome these traditional drawbacks by using a unique combination of retinol technologies.

Recently incorporated into a new booster created specifically for HydraFacial devices, Murad Retinol Tri-Active Technology features fast-acting retinoid, time-released retinol and retinol booster, in order to quickly provide visible results with minimal side effects.

The Murad Retinol Booster for HydraFacial is appropriate for all skin types from oily to dry, and those clients who are looking for immediate and long-term results will find it prevents and corrects signs of ageing, including lines, wrinkles and uneven skin tone.

Take-home kit Therapists can now also offer their clients enhanced results inbetween HydraFacial treatments thanks to a take-home kit curated by Murad.

This at-home beauty experience also incorporates the potent, yet gentle Retinol Tri-Active Technology, which has been clinically proven to reduce the look of lines and wrinkles in just two weeks.

Products for post-treatment care www.europeanspamagazine.com

The Murad Retinol Booster for HydraFacial contains tri-active technology that includes fast-acting retinoid, time-released retinol and retinol booster

“Retinol is well-known as the gold standard for youth-boosted skin, that’s why my patients ask for it frequently. I’m proud to say we have perfected retinol so it’s potent, yet gentle, with Retinol Tri-Active Technology.”

Howard Murad, MD

include Retinol Youth Renewal Serum, Retinol Youth Renewal Eye Serum and Retinol Youth Renewal Night Cream.

Combining the Murad Retinol Booster treatment with additional home care is said to be a non-invasive but transformable way to increase cell

turnover for smoother, more youthful looking skin without the traditional side effects of retinol.

Delivering immediate and lasting results, improved hydration leads to a plumper skin surface while the products efoliate and smooth, improving texture and tone.

To find out more and to see how you can transform your business with Murad and HydraFacial, email newpartner@murad.co.uk or call sales director Tory Mountford on +44 (0)7867 459793. https://hydrafacial.co.uk/brand/ murad/ 57

Supply & Demand On the Menu TREATMENT FOCUS

Thalgo Hyalu-Procollagène Designed to address the appearance of wrinkles caused by age and lifestyle, Thalgo has introduced Hyalu-Procollagène Filler Treatment and a retail range of five products. The collection introduces a triple wrinkle-correction marine filler with three hyaluronic acids and marine pro-collagen derived from the ocean microbiome.

Working to plump skin, smooth dehydration lines and fill established wrinkles, the professional treatment combines marine ingredients with a series of relaxing and energising rituals.

An application of Intensive Wrinkle Correcting Serum is followed by manual stretching before the exclusive Dermastim+ massage technique revives luminosity, smoothes the epidermis and fills in wrinkles.

Thalgo’s skin-roller booster then manually simulates and lifts.

To enhance the treatment, Thalgo has launched Collagene 10,000 shot with pure marine collagen, selenium and zinc alongside Intensive Wrinkle-Correcting Serum, Rich Cream, Pro Mask and Pro Eye Patches. www.thalgo.co.uk

A kaleidoscope of colour Mii has introduced its limited-edition Summer Soundtrack Collection with mood-boosting colours and textures for home, holiday or a staycation.

Mii Colour Intense Lip Sheen offers high-pigment lip gloss in new shades – Glee, Rejoice and Excite – of a weightless, non-sticky formula enhanced with vitamin E to soften and smooth lips.

Mii Luxury Bronzing Face Finish offers a refined, lightweight formula featuring adaptive pigments to even and highlight the skin. The silky matte bronzer can enhance an existing tan, offering a radiant, bronzed glow, or add depth and definition with subtle contouring.

The collection also features Joy and Pleasure, two new shades in the One and Only Eye Colour line-up. This ultra-light, highly pigmented formula has been infused with multi-faceted pearls in a creamy powder for easy, effortless application. www.miicosmetics.com

If you would like your brand On the menu, email mark.smith@spapublishing.com

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INDONÉSIE ANCESTRALE

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An exotic treatment combining global body massage techniques and a Mayonggo energy breathing ritual.

Also enjoy these delicious sensations at home with a selection of unique products.

SOTHYS ALWAYS PUTS THE CLIENTS FIRST. MORE THAN EVER WE’RE PURSUING THE IDEA OF RESPONSIBLE BEAUTY THAT RESPECTS THE SKIN AND THE ENVIRONMENT. IN THESE UNPRECEDENTED TIMES, WE HAVE THOUGHT CAREFULLY ABOUT ADAPTING OUR TREATMENT PROTOCOLS AND WANT TO REASSURE OUR CLIENTS OF THEIR SAFETY AND WELLBEING WITH THE DEVELOPMENT OF BEST PRACTICE STANDARDS IN HYGIENE AND PROTECTION. WWW.SOTHYS.COM

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SPAS

Supply & Demand Dermalogica promotion

A fresh approach to professional skincare Sales director at Dermalogica UK and Ireland, Louise Lupton explains how the brand has responded to recent lockdowns with online innovation, education and support for spas

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ducation and training have been at the heart of Dermalogica since the brand launched in 1986, and these principles came into sharp focus during the pandemic as businesses were forced to close.

The brand introduced Covid-secure training for staff in spas and salons, and placed staff wellbeing at the heart of its weekly agenda. Advanced education programmes were adapted to suit the digital space and delivered via its D-Stream service to 18,000 professional skin therapists in 2020.

Helping businesses that were closed for extended periods, the brand developed online consultations, guided skin treatments and an affiliate scheme for its partners.

Sales director Louise Lupton explains how Dermalogica has responded to the pandemic through innovation: How has the pandemic changed the operating landscape for spa and beauty businesses?

Businesses need to have more than one focus so that they can keep going should one area be switched off, such as professional skin treatments. Using their brand support is key; working to connect and offer services to their customers digitally, setting up their own e-commerce sites and joining affiliate programmes are just a few things they should consider.

How did Dermalogica pivot to digital during the pandemic?

Our CEO, Aurelian Lis, held global live streams for everyone in our industry, not 60

Programme, previously known as Affiliate, to enable our partners to benefit from our own web shop sales.

In addition, we added all of our education resources to our online training channel, D-Stream. We also introduced a suite of digital support services to provide financial advice to help business owners and enable our partners to embrace the ‘new normal’ with their own clients through online consultations, ‘mirror-me’ sessions and masterclasses.

“In 2020, we delivered our online D-Stream training to 13,000 more therapists than in 2019”

What lessons has the brand learned from this period?

We have all been working throughout the pandemic and we learned quickly that to support our accounts we have

Louise Lupton Sales director, Dermalogica just Dermalogica partners. Our ‘In This Together’ events took place every two weeks and we launched our Clean Touch Guiding Principles course. We also developed a Meaningful Connections course, examining emotional intelligence and encouraging professionals to look after themselves as a priority.

Dermalogica was already in a great position where digital support was concerned, with everything from our education and marketing through to business support available online. We introduced our Digital Partnership Right: As well as offering online support, Dermalogica continues to emphasise the importance of physical connection

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Supply & Demand Dermalogica promotion

to look after our team. Our general manager, Mark Hermann, ensured everyone took regular breaks from their screen work and we introduced yoga and crossfit sessions. Every day at noon we have a ‘meeting-free’ hour and we also introduced two hours each week of ‘Derm Me Time’ for all employees. On October 9, 2020, the entire global team were given the day off in support of Mental Health Day.

How did you support professional skincare therapists, their businesses and their clients?

As we progressed through 2020, we saw more of our team gain confidence on social media and video calls. This was a great shift, which in turn supported our partners with their own online social activity. After all, when everything was closed, that was all we had.

We held nearly 300 digital events with our partners and their clients across the year, and our team continued to support them throughout, from regular business planning to group networking sessions.

We approved over 100 partner web shops and through our Facebook group we saw the introduction of door-step deliveries and letterbox skin treatments.

Will your brand’s now-established online resources inform a ‘blended learning’ approach, online and in person, in the future?

In 2020, we delivered our online D-Streaming to 13,000 more professional skin therapists than the year before, and all 30-plus of our training courses are now offered online.

However, we still have six training centres in the UK and Ireland, and we strongly believe that face-to-face is very important, especially when

www.europeanspamagazine.com

Above from left: Covid-safe treatments, online retail and some 300 digital events have kept the brand’s clients and partners up to date

assessing practical treatments, and more importantly our chemical peel service, Pro Power Peel. A blended approach to learning provides us with a greater reach and more people are completing our training than ever before.

How central are touch and connection to Dermalogica’s approach?

Human touch is one of our three brand pillars, personalisation and education being the other two. Our founder, Jane Wurwand, has spoken many times about the importance of physical contact.

Many people in the world are alone, they have no family to kiss and hug, so their professional skin therapist can be a vital way for them to experience human connection.

What new product launches can you tell us about for 2021?

We will be carrying on supporting our partners and are just about to launch our Melting Moisture Masque. We are also very excited about a new addition to our professional peel line, Pro Power Eye Peel. www.dermalogica.co.uk

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Spa Spotlight The Beverly Hills Hotel, US

A star is reborn We provide a glimpse into the redesigned spa at the iconic Beverly Hills Hotel, a Dorchester Collection property in California, US I N T E RV I E W BY L AU R E N H E AT H -J O N E S

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Above from top: The spa’s new duet suite is ready to welcome guests; a pair of freshly prepared pedicure stations

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ocated on the world-renowned Sunset Boulevard, The Beverly Hills Hotel is something of a Los Angeles icon, having hosted guests such as Elizabeth Taylor, Marilyn Monroe, Marlene Dietrich and John Lennon.

Part of the Dorchester Collection, the Californian hotel’s spa – one of eight offered across the group’s global chain of properties – has recently reopened following a seven-month programme of refurbishment.

Inspired by the ‘young romance’ of the property, internationally acclaimed consultancy Champalimaud Design oversaw a project that aimed to evoke a sense of serenity and calm while maintaining the hotel’s chic yet playful aesthetic.

The redesign involved the relocation of the spa’s reception desk to create a private and Covid-secure check-in experience, as well as the addition of a nail suite and a relaxation room where guests can unwind before and after treatments.

“The fresh, stylish and elegant new spa at The Beverly Hills Hotel has brought a new youthful and cheeky personality to the overall guest experience,” says Alexandra Champalimaud, founder and president of Champalimaud Design. www.europeanspamagazine.com

Spa Spotlight The Beverly Hills Hotel, US

The 242sqm spa offers six treatment rooms, including a duet suite for couples’ treatments. Driven by advanced technology and luxurious natural ingredients, the treatment menu now offers a host of guest favourites as well as a wealth of new experiences from brands including Natura Bissé, NuFace and Nanette De Gaspé.

European Spa spoke to Kristy Whitford, director of spa and retail at The Beverly Hills Hotel, and Courtney Brannan, a senior associate at Champalimaud Design, who worked on the project.

Please tell us about the design process for the recent refurbishment?

Courtney Brannan (CB): From start to finish, the redesign took about a year. The process was inspiring as we were given an opportunity to create a whole new story for such an important part of the hotel.

We were able to reinvent the personality of the spa by finding inspiration in the young romance that the property evokes and some of its iconic design elements. www.europeanspamagazine.com

Above: The spa’s reception area has been relocated to provide a more private and Covid-secure check-in experience

“As you would expect at a hotel with such a star-studded, A-list history, the overall spa experience from start to finish feels luxurious and glamorous, much like the rest of the guest experience at The Beverly Hills Dorchester.”

Kristy Whitford Director of spa and retail, The Beverly Hills Hotel

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Spa Spotlight The Beverly Hills Hotel, US

The physical layout of the spa needed to be adjusted so it flowed better for guests, as well as to provide a more private and exclusive experience.

We brought to life the main corridor that leads to the garden and swimming pool area by relocating the reception area to a more private setting. We also added five treatment rooms and a nail room.

The design truly reflects the spirit and history of The Beverly Hills Hotel. It’s playful and dynamic, and refers to its exemplary design features.

How has the guest journey changed?

Kristy Whitford (KW): Our guests can now enjoy a more private and welcoming experience. There is also a proper relaxation space where guests can decompress before and after their treatments. As you would expect at a hotel with such a star-studded, A-list history, the overall spa experience from start to finish feels luxurious and glamorous, much like the rest of the guest experience at The Beverly Hills Dorchester.

CB: Guests are welcomed into a private reception area surrounded by a hand-painted wall covering evocative of the beautiful gardens outside. They are made to feel like movie stars as they wait in the relaxation lounge to be escorted to their treatments.

The private treatment rooms have a fresh and calming

ambience, featuring hand-painted wall coverings in soothing green and blue tones.

How does the new design reflect the spa’s signature treatment offering?

CB: The design was intended to create a unique and fresh experience for guests regardless of the treatment they are receiving. Each treatment room has been designed to accommodate any experience on offer.

However, new to the spa is a ‘duet suite’ that allows therapists to host couples’ treatments for the first time. The nail salon is another new addition, and retail

“Just like everything at the hotel, the spa is for those people looking for a real ‘wow!’ experience. It’s the perfect space for someone to come to relax and enjoy a spa day, but also to feel glamorous and have fun.”

Courtney Brannan Senior associate, Champalimaud Design

This page: The sumptuous interiors of the spa reflect the iconic and youthful past of The Beverly Hills Hotel

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Spa Spotlight The Beverly Hills Hotel, US

From above: Bespoke heated treatment tables were developed in partnership with Oakworks; the spa caters for those looking to prepare for special occasions

vitrines have been displayed along the entrance to illustrate the spa’s signature products.

KW: The various products and treatments on our menu utilise botanicals from various parts of the world, from Australia to India and even right here in our beloved southern California. Guests will see inspiration from these botanicals in little details such as the palm-splashed wallpaper, the use of stone in the treatment rooms and other reference points that are delicately placed throughout the spa. Our treatment rooms have all been named after the beautiful flowers and plants found in our gardens.

Who is the market for the spa? How were the design and guest experiences tailored to them?

CB: Just like everything at the hotel, the spa is for those people looking for a real ‘wow!’ experience. It’s the perfect space for someone to come to relax and enjoy a spa day, but also to feel glamorous and have fun. www.europeanspamagazine.com

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Spa Spotlight The Beverly Hills Hotel, US

“The fresh, stylish and elegant new spa at The Beverly Hills Hotel has brought a new youthful and cheeky personality to the overall guest experience.”

Alexandra Champalimaud Founder, Champalimaud Design

KW: Our spa is meant for guests from all around the world who enjoy nurturing their wellbeing and are lovers of trend-setting, effective treatments. Our guests really enjoy taking the time to focus on their self-care.

We have created a space that provides time for self-reflection, whether it be for a personal escape to rejuvenate in peace, or some special time with a loved one or close friend as part of a short getaway.

Our team of therapists can tailor the experience to fit each guest’s needs, whether they have travelled from abroad, are in need of relaxation, or are getting ready for

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a special event, such as a wedding. We are here to create a space for our guests so that they can return to the world feeling their very best.

Were there any particular challenges in the design, development or pre-opening stages?

KW: The pre-opening was very challenging as we were facing an extremely difficult situation with Covid-19 in Los Angeles, which delayed our scheduled date. Training was also problematic as we had to limit in-person training and weren’t able to meet as a team. But the delay allowed us to focus on education, which was very beneficial due to all the revised protocols, operating in a brand-new facility and with a new menu to manage.

How has the spa’s treatment menu changed?

KW: Our menu now offers guest favourites alongside some new treatments. These have been selected to celebrate the wellness partnerships we have and they incorporate the latest technology in both skincare and bodycare.

Below: Hand-painted wall designs are reminiscent of the citrus gardens outside

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Spa Spotlight The Beverly Hills Hotel, US This page: The spa’s guest journey has been tailored for a more exclusive and private experience, from the treatment rooms to the reception area

SPA STATISTICS The Beverly Hills Hotel, California, US +1 310 276 2251 www.dorchestercollection.com/en/los-angeles/ the-beverly-hills-hotel

The spa wholly embraces advanced modern technology, natural, luxurious ingredients and internationally-inspired wellness rituals to provide a wide range of exceptional treatments.

Some of the protocols new to our menu are LEEF wellness massage, Phia Aromatherapy, Endosphères lymphatic massage, a Superfood facial and NCLA manicures and pedicures.

What allowances have you made to ensure Covid-secure operations?

KW: The reception desk is now in a private area where there’s no foot traffic, so guests can comfortably check in knowing they will be socially distanced from others.

We’ve also opened our citrus gardens for guests to relax in before and after treatments should they be more comfortable waiting outside. We are, of course, also following all health agency mandates. www.europeanspamagazine.com

Owner: Dorchester Collection CEO: Christopher Cowdray General manager: Edward Mady Director of spa: Kristy Whitford Design and interiors: Champalimaud Design Spa team: 20 Spa size: 242sqm Treatment rooms: Six, including a duet suite and a nail suite Wet experiences: Steam showers and swimming pool with Jacuzzi (available to hotel guests only) Treatment beds: Custom heated treatment tables developed in partnership with Oakworks Textiles: Carpets by Champalimaud Design in collaboration with TRC Lab Product partners: Natura Bissé, UMA, Skin Authority, NuFace, FOREO, Nanette De Gaspé, Tiny Bandit, Knesko, LEEF Organics, La Maison Valmont, NCLA, Dazzle Dry, The Beauty Chef, Phia Aromatherapy, Lady Suite, Salt by Hendrix, Flora Mirabilis, Kate McLeod, Patchology, Vim & Vigor, Comphy Co, Contours Rx, VitaJuwel, Endosphères and Jet Peel

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Supply & Demand KLAFS

Prioritising self-care We spoke to the group international sales director of KLAFS, Thorsten Bichler, to find out how the hydrothermal specialist has been supporting spas through the Covid-19 pandemic

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aunched in 1952 as a small, family-run company, the KLAFS Group is now a multi-award-winning, global market leader in hydrothermal experiences with a distribution network covering 46 countries around the world.

With a deep passion for innovation across all aspects of its output, KLAFS specialises in the custom design of exceptional, individually tailored hydrothermal spaces.

Serving both the residential and commercial markets, including spas and wellness centres, the company’s team of in-house experts have built an enduring reputation upon their ability to marry leading-edge design with the latest technology, pushing back boundaries to consistently deliver a ‘wow!’ factor.

Most recently, the introduction of KLAFS’ Spa en Suite concept has seen the brand pivot its hydrothermal offering to enhance hotel guest rooms, adding value with the addition of in-room, wellness-focused experiences, including expanding saunas, whirlpools and experience showers.

We spoke to the company’s international sales director, Thorsten Bichler, to find out how KLAFS has been supporting its spa and luxury hospitality clients while meeting demand for its products during the Covid-19 pandemic.

“Spa en Suite enables guests to enjoy in-room wellness as a personal option, 24/7” Thorsten Bichler Group international sales director, KLAFS This page from top: A KLAFS thermal suite at Hotel Öschberghof in Donaueschingen, Germany; the brand’s Spa en Suite concept has been adopted at Miramonti Boutique Hotel in Meran, Switzerland

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Image: Tiberio Sorvillo

Why are thermal experiences a good investment for the future of spas?

Thermal experiences offer various health benefits, are contact-free and quite simply, they help people to feel better.

The Covid-19 pandemic has made health and wellbeing more important than ever before. Self-care has become more of a priority than a trend and people are actively seeking personal www.europeanspamagazine.com

Supply & Demand KLAFS

Right: A KLAFS Sauna S1 is installed as part of the guest room experience at Miramonti Boutique Hotel in Meran, Switzerland

Image: Tiberio Sorvillo

Below right: A nature-inspired spa suite at Pfalzblick Wald Spa Resort in Dahn, Germany

Since the pandemic, it is especially important to provide multifunctional and easily adjustable concepts that incorporate technical solutions in terms of hygiene, cleanliness and safety.

All our products are custom-made and eco-friendly, and with our global sales and service partner network, we can guarantee a 24/7 aftersales service, so KLAFS really does provides a complete turnkey solution.

experiences to improve mental, emotional and physical aspects of their lives. As part of this we are seeing increased demand for thermal bathing both at home and as part of commercial projects.

There will be an even greater desire to be fit and well in the future. It has become more widely accepted that ‘health is the new wealth’ and prevention is key.

Hot-and-cold-contrast therapy has been shown to improve blood circulation, promote a healthy heart, detox the body, manage high blood pressure, improve the immune www.europeanspamagazine.com

system, boost energy levels and release endorphins to make people feel better.

How is KLAFS supporting spas as they face the challenges of the pandemic?

We have a large, experienced in-house team of designers, architects and technicians who are deeply informed about the latest international wellness design trends. We also work closely with internationally renowned architects.

This allows us to work on each and every project individually and to offer unique, sustainable and holistic spa design and technical consultancy to all kinds of spas.

Why are hydrothermal experiences good revenue generators for spas?

With people all over the world focused more on their personal health and wellbeing, spas and thermal experiences will receive more recognition as revenue drivers and profit centres post-Covid-19.

According to many reports, for almost half of international travellers, the presence of a spa is currently an important factor in selecting a hotel.

Many guests now have new wellness routines that they don’t want to disrupt when they travel. Wellness options boost satisfaction levels and highly satisfied guests return more often.

Health-conscious travellers also spend more on hotel amenities per trip than other types of guest.

How can spa operators move forward in a Covid-secure way?

As an industry, we need to listen, understand and adapt. Guests previously 69

Image: Tiberio Sorvillo

Supply & Demand KLAFS

Above and right: The in-room Sauna S1 at Miramonti Boutique Hotel in Meran, Switzerland

looking for socialising and shared experiences are now actively seeking socially distanced, personal and health-benefit-driven experiences.

We will see intensified cleaning protocols, liability waivers for everyone entering the spa, one-way traffic to minimise anxiety around passing in tight corridors, touch-free sanitising stations and UVC air purifiers being made a part of existing HVAC systems.

There will also be an increase in touchless therapies, so self-service areas, such as saunas or halotherapy (salt) rooms will be attractive to spa guests.

Spas may either require fewer but larger thermal rooms, made from easy-to-clean materials, or they will offer a greater number of smaller, unique thermal areas to guarantee social distancing, with the option of private, sole usage for guests.

Trust and communication are key. It is more important than ever before to create spas that are safe and reliable, rather than just stunningly designed.

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Image: Tiberio Sorvillo

Above right: KLAFS products reflect the fact that self-care is now seen as more of a priority than a trend

Guests are looking for spaces they can rest in without fear or concern.

This leads us to your Spa en Suite concept. Please tell us about that.

Spa en Suite is a new concept that gives hotels the opportunity to add additional value to their existing offer.

Anticipating guests’ increased desire to spend more time away from large groups, Spa en Suite offers hotels the option to modify their room layouts for multi-functionality, enabling guests to enjoy in-room wellness as a personal option that is always available.

Wellness-focused amenities can easily be personalised and delivered according to individual preferences. These include space-saving saunas, such as our Sauna S1, which can be incorporated in bathrooms or living areas, or balcony whirlpools and experience showers.

Existing guest rooms can also be transformed into wellness suites that could be booked separately.

Each Spa en Suite can be configured to the individual hotel’s preference and this taps into the increasing trend for exclusivity and privacy. https://www.klafs.com

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Thought Leadership Roger Allen, RLA Global

Boosting your bottom line Roger Allen, founder of RLA Global, shares five strategic insights for business leaders

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leading corporate resource for creating experience-led destinations, RLA Global’s international team of industry experts deliver unique hospitality and wellbeing concepts as well as vital management solutions. With a no-nonsense approach to both current and emerging opportunities in the leisure industry, the company’s founder, Roger Allen, has worked with many leading hotel brands around the world. We asked him for five strategic insights that would help spa operators to best position their business in the months to come.

We are all doing this for the first time.

“It doesn’t matter how large your team is or how many experts you have access to, any opinions right now will be limited, at best, because we are all experiencing this current environment for the first time. If you’re in a managerial or leadership position, you will have to be comfortable with making tough decisions. You can’t rely on mentorship or public opinion and that can be lonely.”

You need to feel comfortable with being challenged.

“Social media has resulted in our society becoming much more strongly opinionated than ever before. It has become more difficult to separate opinion from truth, which creates a mindset that can be unwilling to accept other ideas and opinions. To counter this, ensure you have access to a broad range of different sources of knowledge and experience.”

The spa industry could greatly benefit from the shared experience of the hospitality sector.

“I think the spa industry is at a similar point that the hotel industry was at in the late 1970s and early 1980s; there is a lack of diverse opinion. For example, hospitality conferences are much more combative than spa and wellness events with everything open to being challenged – from how hotels are run to their management and how to meet stakeholders’

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expectations. This kind of directness happens far less in the spa industry and it could be very valuable.”

Have a clear strategy that you can stick to.

“This will require patience and discipline, but whether you are an operator, supplier or consultant, you have to read the market, assess the opportunities and ultimately decide how your business will survive and grow.

Nowhere more so than in the market we’re in now, you will have to make strategic calls in terms of what is going on and how it influences both you and your business.”

Have faith in yourself and your team’s abilities.

“As part of great leadership, you need access to the best brains. The old expression about getting the right people on the bus and the wrong people off it has never been more relevant. It’s vital to find individuals who have the right experience but also the desire to learn and improve themselves. There should be a constant craving to know more, do better and work effectively. Collectively, we should be smarter than any single one of us.” https://rlaglobal.com

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Spa Spotlight Athenaeum Spa, Corinthia Palace Hotel, Malta

Right: The hydropool in the spa’s private Vitality Suite Below: The sunlit limestone exterior of the Corinthia Palace Hotel represents traditional Maltese architecture

Space for oneself European Spa takes a look at the revitalised and recently refurbished Athenaeum Spa at the Corinthia Palace Hotel in Malta

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I N T E RV I E W BY L AU R E N H E AT H -J O N E S

ocated in the heart of the island of Malta, the Corinthia Palace Hotel was built in the 19th century as a private villa for the country’s chief justice. In 1959, it was converted into a restaurant by local businessman Paul Pisani, before being transformed into a 147-bedroom hotel nine years later by his son, Alfred Pisani, who now heads Corinthia Hotels and is recognised as one of the world’s most influential hotelliers.

Key to the property’s luxury offering is Athenaeum Spa – a 2,000sqm Mediterranean-inspired paradise that encourages guests to enjoy personal quality time.

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In 2018, extensive renovations began on the property as part of a £7.5m (€8.5m) refurbishment to celebrate the hotel’s 50th anniversary. This project resulted in the complete restructuring of the spa by UK design firm Goddard Littlefair, with the indoor swimming pool being the only original feature retained in the design.

Aiming to establish a strong connection with the island’s natural environment, the spa now offer seven treatment rooms, including a couple’s suite; a lounge; a Vitality Suite; and a nail salon. Bespoke treatments developed by Maltese artisan aromatherapist Stephen Cordina are offered on a menu that also includes www.europeanspamagazine.com

Spa Spotlight Athenaeum Spa, Corinthia Palace Hotel, Malta product partners ESPA, Jessica and Ashmira.

The spa renovations were supported by international wellness consultant Paula Perkins, who covered pre-opening and recruitment, working with spa procurement company Spa Vision on product development and delivery. European Spa spoke to Perkins and Athenaeum Spa director Michelle Reynolds about the revitalisation of this Mediterrannean jewel.

What was the design concept for the spa?

Michelle Reynolds (MR): The design team, under the direction of Martin Goddard of Goddard Littlefair, took inspiration from Malta itself. The sun shines for most of the year here and the island’s landscapes, historic villages and romantic churches create a Mediterranean paradise. With Athenaeum Spa, we have created a naturally chic oasis where time stands still and one can find space for oneself.

In contrast, the hotel interiors hark back to the ‘dolce vita’ era of the 1960s, with curved arches contrasting with soft textures and rough stone to add a naturally chic element with depth and character.

Paula Perkins (PP): We sought to capture the unique essence of Malta and its laid-back charm by designing a spa that evoked a sense of calm. Every design detail is set out to relax guests while instilling in them a Below: A natural palette in one of the spa’s seven treatment rooms

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Spa Spotlight Athenaeum Spa, Corinthia Palace Hotel, Malta

“Regardless of whether they are local or international clients, all of our guests are seeking a luxury wellness experience that enriches their lifestyle and daily habits.”

Michelle Reynolds Spa director, Athenaeum Spa

real sense of place. The whole space is open, inviting and flooded with natural light. Malta’s rich heritage is reflected in the use of colour, shape, texture, form and the predominance of lush plants both inside and out.

What was the aim of the redesign?

MR: We wanted to create a destination that celebrates the best of Malta, where unique contrasts are created and subtle details, a refined palette and informed materials blend to create something very special.

Who is the market for the spa? How has the guest experience been tailored to them?

PP: The hotel is located in a residential area and is frequented by locals, so these guests were always an important consideration in the design process.

The spa had to meet their needs as well as those of international hotel guests, so the treatment menu offers a full spectrum of services, from regular maintenance treatments to indulgent day-spa experiences.

MR: Regardless of whether they are local or international clients, all of our guests are seeking a luxury wellness experience that enriches their lifestyle 74

Above from left: The stylish relaxation area of the spa’s Vitality Suite; couples can enjoy sharing time in the double treatment room

and daily habits. Our international guests, in particular, are looking for a few days’ escape and some pampering.

The Athenaeum Spa is a holistic destination that gives visitors the time and opportunity to indulge in a well-deserved treat.

How has the guest journey been enhanced or improved by the recent work?

MR: Upon entering the spa, guests are immediately soothed by the tranquil colours and natural light that flows through the space. Their journey begins with chilled drinks and refreshing cold towels in the Vitality Garden. A marble staircase then leads guests to the changing rooms and pre-treatment area, where they are met by their therapist. The colours, art, music and scents combine to set the tone and ensure that every moment in the spa is serene.

The ground floor houses the indoor pool and hot tub, as well as the Vitality Suite and Garden. Here guests can enjoy heat experiences including a sauna, a steam room, a vitality pool and experience showers. www.europeanspamagazine.com

Spa Spotlight Athenaeum Spa, Corinthia Palace Hotel, Malta

Above: Athenaeum Spa’s light-filled indoor swimming pool with hot tub

PP: From the moment you enter, Athenaeum Spa has a beautiful, gentle energy to it. The journey is effortless, natural and flows seamlessly. The jewel in its crown is undoubtedly the Vitality Suite, which has proved incredibly popular since opening. Guests can book the suite to enjoy a private oasis overlooking a stunning garden bursting with bougainvillea and orange trees.

What are your key treatments and how do they complement the offering?

PP: Rather than fixed treatments, the spa encourages guests to choose to spend ‘time with themselves’. This allows therapists to personalise their experience and curate bespoke therapies for their individual needs.

Our signature treatments use a bespoke range of products created by Maltese artisan aromatherapist Stephen Cordina, harnessing natural ingredients that are evocative of local healing traditions. The spa also has an exclusive partnership with ESPA, which was chosen due to its authentic, holistic philosophy to enhance both physical and emotional wellbeing. www.europeanspamagazine.com

“Our signature treatments use bespoke products created by Maltese artisan aromatherapist Stephen Cordina. The spa also has an exclusive partnership with ESPA.” Paula Perkins Spa consultant

Have you faced any particular challenges in the design, development, or pre-opening?

PP: No project is without its challenges. We had to carry out unexpected structural work on the original building.

However, this allowed us to introduce new features that wouldn’t have been possible originally and ultimately it led to an enhanced outcome, but it wasn’t easy.

Of course, none of us were expecting a global pandemic to hit, but thankfully, with careful planning, we were able to finish construction and soft-open in September 2020.

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Spa Spotlight Athenaeum Spa, Corinthia Palace Hotel, Malta Right from top: The spa journey begins with refreshing cold towels in the Vitality Garden; the new pre-treatment Serenity Lounge; a reflective scene from the indoor pool

What would you say is the spa’s USP following the redesign and reopening?

MR: Athenaeum Spa’s USPs are most definitely its location, its space, its expertise and its products.

Our location at the heart of the Mediterranean makes for a getaway that is accessible yet unmistakeably exclusive and the spa has been purpose-built with a focus on delivering lasting wellness. Its design and journey are part of an experience that allows guests to spend quality time with themselves.

Our staff are passionate professionals from all over the globe who have gathered with the sole purpose of making our guests feel special. Finally, our partnership with ESPA, as well as the development of treatments based on locally sourced ingredients, makes for an excellent skincare offering that supports the tranquil experience of just ‘being’.

SPA STATISTICS Corinthia Palace Hotel, Malta +356 2144 0301 www.corinthia.com/palace-hotel-and-spa Owner: Corinthia Hotels Limited General manager: Adrian Attard Director of spa and wellness: Michelle Reynolds Total investment: £7.5m (€8.5m) Architect: QP Management Design and interiors: Goddard Littlefair Spa consultancy: Paula Perkins Spa Consultancy Spa size: 2,000sqm Treatment rooms: Seven including a couples’ suite, and a nail salon Wet experiences: Sauna, steam room and experience showers Pools: Vitality pool, garden dipping pool and indoor swimming pool with hot tub Textiles: BC Softwear, Inline London and The Fine Cotton Company, Maurel uniforms Treatment bed/equipment suppliers: Living Earth Crafts, Gharieni (both supplied by Spa Vision) and Fabio Alemmano Design Product partners: ESPA, Stephen Cordina Aroma and Therapy, Jessica Nails, Ashmira Botanica

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Industry Intelligence Wellness Matters

WellnessMatters

EUROPEAN SPA SHINES A SPOTLIGHT ON THE LATEST GLOBAL WELLNESS TRENDS AND MODALITIES Ed i te d by M a r k S m i t h

EDITOR’S PICK

The power of breath Identified as a key trend for 2021 by the Global Wellness Institute, European Spa takes a look at the breathwork movement and what is means for spas

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n its recent report, The Future of Wellness 2021, The Global Wellness Institute identified nine key trends for the year ahead and among them were the rituals and practices of breathwork. This follows a keynote appearance at the 2020 Global Wellness Summit by James Nestor, author of Breath: The New Science of a Lost Art, who spoke about the power of breath.

Breathwork has often been underrated as a wellness modality, but this is definitely now changing, partly as a result of clinical studies at Harvard, Stanford and Johns Hopkins Universities, which have provided evidence to support the benefits of the simple art of breathing.

Beyond academia, Dutch extreme athlete and author Wim Hof has built a devoted following through his unique combination of breathwork, mindset training and cold therapy. Elsewhere, behavioural psychologist Dr Peter Litchfield has been investigating breath science for nearly 40 years, examining dysfunctional breathing and exploring how to combat it.

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Industry Intelligence Wellness Matters

Breathwork in spas

To some degree, the wellness industry has already embraced the art of breathwork through yoga and mindfulness practise, while medi-spas have used it in work with elite athletes to maximise their performance.

Breathwork techniques can range from pranayama style nose-breathing to the more extreme and guttural, primal sound release therapy.

Spa suppliers including ESPA have also recently introduced mindful breathing into their treatment protocols in order to help ground and centre guests.

For many breath gurus, it has become important to create a community, fostered on social media, which channels into events and online gatherings.

Leading wellness operators have translated this wider interest into targeted health programmes to benefit guests both in-resort and online. Lanserhof recently added therapeutic breathwork to its new Post-Covid Programme, and Wellbeing Escapes introduced the practice online during lockdown as part of its Wellbeing at Home series.

Amanzoe in Greece is introducing Greek breathwork to its menu, and in the UK, Beaverbrook, in Surrey, has added breathing therapies to its Wild Wellness experiences, with renowned practitioners such as Katie Light and Beata Aleksandrowicz also adding this therapeutic practice to their offering.

Taking it one step further, Windjammer Landing Villa Beach Resort in St Lucia has launched an underwater breathwork programme exclusively for divers.

It appears that this is just the beginning. “There is so much research out there, and so many people are discovering for themselves how transformative it is, that I think it will keep growing. I certainly hope so because we need it now more than ever,” says James Nestor.

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“There is so much research out there, and so many people are discovering for themselves how transformative it is, that I think breathwork will keep growing” James Nestor, Author, Breath: The New Science of a Lost Art

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Industry Intelligence Wellness Matters

Therabody introduces touch-free RecoveryAir Global tech wellness brand Therabody, renowned for its Theragun massage device, has expanded its wellness offering with the launch of RecoveryAir. The device’s pneumatic compression technology helps to reduce muscle fatigue, soreness, swelling and inflammation, increasing overall circulation and providing a solution for touch-free treatments that can benefit travellers and athletes as well as assisting in post-operation rehabilitation.

Targeting the lower body, RecoveryAir uses precise, controlled pressure to improve blood flow and circulation. The pressure is then released, allowing blood to flow back to the limbs. Cycle time from the start of compression to release is said to be two times faster than any other product on the market.

Therabody has released two options: RecoveryAir, which is simplified for general use with set treatment programmes; and RecoveryAir PRO, which offers personalised pneumatic compression programmes with connectivity to the Therabody app. www.theragun.com

Mindful Extracts combines holistic therapies with CBD oil Mindful Extracts has launched a range of vegan, organically grown, full-spectrum CBD oil supplements. Developed to ease anxiety, balance the mind, and relieve physical and mental trauma, the oils can also be taken as a holistic form of pain relief.

The calming oils offer a new way to combine CBD with mindfulness practices and other holistic therapies, and the team has created a series of illuminating blog posts to enhance their benefits.

The range features oils containing 5%, 10% and 20% CBD, which have been produced to retain the full range of healthy cannabinoids and terpenes that successfully work together to maximise the therapeutic effects of CBD. Users are advised to start off on a small percentage, working to a higher dose as required. www.mindfulextracts.co.uk

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Industry Intelligence Wellness Matters

Borgo Egnazia offers a family focus in wellness programme

Health in the City package is new at Sofitel London St James

Italy’s Borgo Egnazia has added to its Happiness Breaks with a new tailored programme designed to strengthen relationships for the wellbeing of the whole family.

The Happiness Break offers a regenerating journey to promote contentment and a sense of joy and gratitude.

Activities include: cycling, harvesting, group cooking, trust walks, juggling, laughter art, aqua yoga, guided aromatherapy sessions, personalised spa treatments, a flotation tank experience and access to the spa and private hydrothermal areas.

“According to the ‘science of happiness’, learning processes are effective when acquired through experience as this impacts the limbic system and sustains effective behavioural changes,” explains Erica D’Angelo, director of wellbeing at Borgo Egnazia.

“Our happiness is related to a sense of conviviality and quality relationships. We want to promote family bonding with an exceptional experiential approach in connection with nature, taking advantage of the amazing surroundings of Puglia.” www.borgoegnazia.com

To attract a more local clientele while international travel remains restricted, The Spa at Sofitel St James has developed a Health in the City package that combines wellness and detox to re-energise and reset guests.

Clients can choose a 60-minute personalised wellness session with the hotel’s nutritionist, Huguette Lelong, with one-to-one coaching on diet, health and nutrition.

Alternatively, they can take part in 60-minute personal training session with exclusive health, wellness and performance club, Coach London.

These are followed by an hour-long relaxing detox massage or luxury facial with advice and information offered on how to enhance one’s wellness at home.

To conclude, guests receive a luxury picnic hamper for two, containing superfood salads and smoothies, which can be enjoyed al fresco in nearby St James’ Park.

“While international travel remains on hold, we wanted to offer something fresh and exciting to our clientele who live in or close to London,” explains Jaunita Quadros, spa manager, Sofitel London St James. www.sofitelstjames.com

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Industry Intelligence Wellness Matters

Resilience after a crisis Medical director Dr Peter Gartner explains how the new Covid-inspired wellness programmes at Park Igls in Austria can boost gusests’ immunity, fitness and resilience

P “Our Immune System Booster and Fit after Covid packages focus on the physical effects of Covid-19, while Resilience After Crisis deals with the psychological effects of lockdown, isolation or epidemic anxiety.”

Dr Peter Gartner Medical director, Park Igls

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ark Igls, in the Austrian Tyrol, has long had a global reputation for excellence in the field of Modern Mayr medicine. In response to the Covid-19 pandemic, the respected medi-spa has now developed a range of three new programmes to boost guests’ health as they deal with the after-effects of lockdown.

Combining western and complementary medicine with cutting-edge technology and a personalised nutrition and fitness offering, Resilience After Crisis, Immune System Booster and Fit After Covid aim to help people deal with the physical and psychological effects of Covid-19.

Dr Peter Gartner, medical director at Park Igls, explains more about what is on offer: Please tell us about the new programmes.

Faced with the ongoing threat of Covid-19, Park Igls has developed three packages that can help people cope with this comprehensive problem: Immune System Booster; Fit after Covid; and Resilience After Crisis. The first two focus on the physical aspects of Covid-19, while Resilience After Crisis deals with the psychological effects of lockdown, isolation or epidemic anxiety.

What is included in the Resilience After Crisis package?

In addition to the Mayr Basic programme, guests receive two psychological coaching sessions, two personal training sessions, two craniosacral or shiatsu treatments, three comprehensive massage therapies and three relaxing heat packs per week.

How do these benefit clients?

The secret of this programme is a combination of effects: Modern Mayr Medicine offers a foundation by giving your intestine, and therefore every single part of your body, a chance to regenerate.

Professional psychological support, complemented by relaxing, rebalancing and restoring treatments will do the rest.

How is ‘talk therapy’ part of this?

Talk therapy is a form of psychotherapy that requires fewer sessions in order to achieve positive effects. When fasting as part of a Mayr therapy, people can get a little ‘thin skinned,’ and this makes it much easier to identify core problems and subsequently develop a coping strategy to help people. https://www.park-igls.at

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Thought Leadership Dr Daniel Friedland, Global Wellness Institute

Living a loving life Dr Daniel Friedland shares his vision for a new GWI leadership coalition, and how a recent cancer diagnosis has propelled him to help the wellness industry flourish

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Thought Leadership Dr Daniel Friedland, Global Wellness Institute

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ne leader out in the global wellness community who truly embodies hope, kindness and positive change, is Danny Friedland, MD, or ‘Dr Danny’, as he is known by his many friends worldwide.

Based in San Diego, Danny has dedicated his life to sharing the latest findings in neuroscience, bridging the gap between integrative wellness and medicine. As a driver for conscious leadership, he has served as the founding chair of the Academy of Integrative Health and Medicine and co-chair of the San Diego chapter of Conscious Capitalism.

Quietly spoken about his extraordinary work to strengthen the wellness economy, Danny champions equality and transformational growth for all. His expertise – including publishing one of the early textbooks on evidence-based medicine, now used by healthcare providers to make medical decisions – has enabled him to integrate science-based solutions in conscious leadership growth and development.

This year, he has taken on the challenge to create and chair a pioneering new initiative for the Global Wellness Institute (GWI), the Living Well from Within Initiative, in order to leave a lasting legacy for our sector.

However, it’s Danny’s response to a life-changing cancer diagnosis, which he received in November 2020, that has shown his true courage and commitment to ‘living a loving life’. With the support his wife, Sue, and their sons, Zach and Dyl, he has chosen to share his experience of cancer through a YouTube channel called Living Well from Within.

Authentic and compelling viewing, the Friedland family’s support for each other is like a stone cast across the water, destined to create many ripples in helping others facing cancer, or any other challenges, now and in the future.

Talking to Sarah Camilleri, Danny shares his mission to build a legacy of love and positive change for his family, friends and the wider wellness community.

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“If we want to lead well in the world, the first place we need to lead well is inside ourselves. Fundamentally in life, we need to navigate stress, uncertainty and self-doubt to achieve a greater sense of meaning, purpose and significance.”

Dr Daniel Friedland, CEO, SuperSmartHealth.com and chair of the GWI Living Well from Within initiative

Dr Daniel Friedland EXPERT CONTRIBUTOR Dr Daniel Friedland is the author of Leading Well from Within: A Neuroscience and Mindfulness-Based Framework for Conscious Leadership. He also serves as the CEO of SuperSmartHealth, providing training and executive coaching to develop conscious high performing leaders, teams and organisations to catalyse their positive impact in the world.

Danny has worked with Fortune 500 companies, hospital systems, government agencies and organisations, such as the American Association for Physician Leadership, Global Wellness Institute, the Whole Health Institute and Conscious Capitalism. https://globalwellnessinstitute.org/initiatives/ living-well-from-within-initiative/

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Thought Leadership Dr Daniel Friedland, Global Wellness Institute

Tell us about your leadership work with the Global Wellness Institute?

Through the GWI, we are bringing together a coalition of awakened, conscious leaders to facilitate healing, growth and wellness at this historic time of need and opportunity. I’m deeply grateful to Susie Ellis, chair and CEO, and Nancy Davis, chief creative officer and executive director, for their vision and support in convening an extraordinary group of people.

Our leadership team includes co-chairs Wendy Bosalavage and Sallie Fraenkel along with eight Initiative members who are designing transformational experiences for a growing list of over 30 influential coalition partners together with the entire leadership from the GWS and GWI. These individuals have the influence to transform their communities and the world at large. Our intention is to meet on a quarterly basis for a series of two-hour online experiential Awakening Conscious Leadership programmes with an annual in-person event when the time is right. Our leadership team is humbled to have been entrusted as a catalytic energy centre and excited about the opportunity to drive transformative change in the wellness industry.”

What do conscious leadership and ‘wellness’ mean to you personally?

If we want to lead well in the world, we have to start inside ourselves. Fundamentally in life, we need to navigate stress, uncertainty and self-doubt to achieve a greater sense of meaning, purpose and significance.

The root of the word ‘health’ sets my definition of the word wellness, as it comes from the old English word ‘hælth’, which is related to ‘whole’ – a thing that is complete in itself. Wellness is really about helping individuals to remember the wholeness that they already possess. For me, the feeling of wellness is the feeling of being at home inside myself. My personal resolution is: “I vow to live my life from home; when I get lost, to come back home stronger; and then, from there, to inspire others to live from home, too.”

The wholeness of life can really be seen by connecting with the beauty of nature. For me, sunflowers symbolise nature’s wholeness and beauty as they are fractals of the whole universe.

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How did your recent cancer diagnosis change your perspective?

My life changed on November 12, 2020, when I was coaching a client. I just could not get my words out.

I went straight to the ER and, after many tests, I was diagnosed with Grade 4 glioblastoma, which is the most aggressive form of primary brain cancer, typically considered a ‘terminal’ diagnosis.

Being admitted to a ward alone because of Covid was a profound experience. That morning my life had been filled with infinite potential; by the evening, I had walked through the door of cancer and I had taken my family with me. I could have just 15 months to live and this knowledge has set me on an extraordinary journey.

Living Well from Within One of the many ways Danny and his family are making his cancer journey meaningful is by sharing the lessons they’re learning on a YouTube channel and playlist called, Living Well from Within. Please subscribe to this channel if you’d like to follow his unfolding journey.

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Thought Leadership Dr Daniel Friedland, Global Wellness Institute

In my work, I often talk about the science of conscious leadership and ultimately, how the brain maps to Maslow’s Hierarchy of Needs; seeking safety, belonging and significance. When stressed, our brains default to put safety first, to protect us, but this instinct tends to place us in a world of suffering.

On that day, I did suffer huge spikes of fear about the future, but then I tapped into my strong foundation of appreciative enquiry and took solace from the words of Jon Berghoff, co-founder and CEO of XCHANGE, and David Cooperrider, founder of Appreciative Inquiry, who said: “Questions create worlds and those questions are the difference of putting you in a state of suffering and disease or flourishing wellness.

leadership is only possible when it is connected to the awakened heart. The best thought-out strategy in business will only take you so far, but when you mobilise it from your heart, then you get real traction and transformation.

The third component is spiritual connection. I’m living in a state of awe with a greater sense of purpose from engaging in servant leadership. This essentially comes down to three words. I simply want to ‘be a blessing’ to others.

From where did you take strength and hope?

How has this experience changed your thinking about life?

Alone in thought, I found myself asking a series of miraculous and generative questions. In life, if we ask questions of a high enough altitude, they will lead to answers that create transformative change.

Finally, I touched down on something pragmatic. I had made the significant shift away from, ‘what now?’, to ‘what matters most now?’ I had asked myself a question of life-giving purpose. When life is running short, the only answer that makes sense is to make every moment count. My answer was to live in intensely loving relationships. In cycles of receiving and giving love to each other, we discover the deepest form of connection.

When you yield yourself to the full, flourishing presence of the moment, the nourishment of that is so sweet. Giving ourselves over to each other is the deepest form of connection. It’s about being present in the big and the small moments. We have every opportunity to bless people’s lives. The power of the generative question also led my family and I to share our story together as we went along the cancer journey.

Tell us more about the YouTube videos with your family.

The role of the healer is to help individuals to re-integrate mind, body and spirit in order to experience the essential wholeness they are. My cancer has awakened a full embodiment of the work that I was doing already. I am living into my work in a more awakened state.

Mindfulness is just one of three components of awakening. The full power of conscious

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Our challenge as a family is dealing with cancer, but it is no more important than anyone else’s challenges – everyone has them right now. This is not about us, it is about us serving others through sharing the lessons we are learning. It’s from our family to your family, whether at home or work,to help you transform your challenges.

Wholeness and wellness is all about true integration in life. Content and experience alone don’t create change.

Evidence shows us that history repeats itself if you simply apply those two components to your life.

Transformational change is catalysed by an active learning cycle. In life and in business this requires deep reflection, which leads to inspired action, which leads to new experiences. It’s not a closed cycle, it’s a spiral of experience, reflection and action. The power of generative questions in reflection is the key that leads to inspired action, which then leads to the upward spiral of growth, learning and transformation, and ultimately, flourishing wellness.

Leading Well From Within by Daniel Friedland, MD, shares the compelling evidence and neuroscience behind what makes consicous leadership so effective and how to best cultivate it through mindful practice. Packed with real-life stories, this complete guidebook is a ‘must read’ for leaders worldwide, looking to flourish in life, business, family, community and the world.

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Business Sommerhuber Promotion

Radiating wellness We find out how Austrian thermal specialist Sommerhuber is setting hygienic and stylistic trends with its large-area Heat Storing Ceramics for spas

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hile its superlative thermal furniture and fittings have been celebrated by the spa and wellness industry for the past two decades, family-run brand Sommerhuber has actually been manufacturing its unique Heat Storing Ceramics since 1491.

For centuries, people in the Alpine area enjoyed the special warmth of Sommerhuber’s products before the company began to tailor them into the luxurious, hygienic and stylish thermal products that are produced today.

The company’s original focus on fireplace ceramics remains a core part of its business, but the unique ability of the 88

ceramics to store warmth and emit this into the room as pure, soft infrared heat has made the brand a cornerstone of many spas around the world.

“As a family-run business we have deepened and perfected our knowledge of the manufacturing of ceramic tiles over decades,” says CEO, Christian Sommerhuber. “Our expertise lays in the manufacturing of large-area, ergonomically shaped ceramics for two business areas – tiled fireplaces and spa ceramics.”

Soothing ceramics Sommerhuber’s Heat Storing Ceramics, as the name suggests, have the ability

to store warmth and gently emit it to objects and people in any room in the form of soft, long infrared heat.

This gentle radiant warmth has a soothing effect on the human body via the autonomic nervous system, stimulating the circulation, dissolving muscle tension and positively affecting the immune system.

“Because of these health benefits of infrared warmth,” says Sommerhuber, “we focus the use of our ceramics on body contact areas within the thermal areas of spas, such as in heated ceramic Above: Sommerhuber’s ergonomically designed Lounger One Plus

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Supply & Demand Sommerhuber Promotion

loungers, hamams, benches, seats, steam rooms and tepidariums.

Product evolution Having spent so long perfecting the production of its ceramics, which are now such a vital part of many spa installations around the world, Sommerhuber prides itself on being ahead of the curve in the ever-changing wellness industry, especially where design trends and customer requirements are concerned.

“When it comes to product creation, especially in Europe, we are seeing a shift in style from straight-edged, blocky designs to a more organic, lighter, softer aesthetic,” says its CEO. Perhaps nowhere is this evolution more apparent than in the company’s Lounger One Plus, which Sommerhuber says has a design aspiration to “reconnect with nature and natural shapes.”

“Our Lounger One Plus is characterised by an organic aesthetic with delicate contours to create the ideal comfort for those lying upon it,” he explains.

“Its large-area, ergonomically shaped Below: Sommerhuber’s aesthetically striking products also offer hygienic simplicity

devices, the electrically heated ceramic surface of Lounger One Plus is available in 15 different glazes that can be complemented by colour co-ordinated headrests and sub-structures.

“There has been a shift from straight-edged, blocky designs to a more organic, softer aesthetic.”

Christian Sommerhuber CEO, Sommerhuber ceramics ensure the highest hygiene standards while providing touchless enjoyment for guests.”

Of course, the Lounger One Plus is finished with the company’s Heat Storing Ceramics, which emit their mild, long-wave infrared heat to calm the user’s body and mind.

With an infinitely variable temperature controller and a charging port for USB

Hygiene at its heart It is not just stylistic preferences that can affect the relevance or suitability of a company’s products. Sometimes an event, such as the coronavirus pandemic, can change buyers’ priorities completely.

Covid-19 has increased the need for hygiene in all spa areas, but particularly in close-contact thermal zones. In this respect, Sommerhuber’s expertise in creating large-area surfaces sets it up as the perfect partner for evolving and newly developing thermal suites.

Again exemplifying that this is a company with its finger on the pulse of spa operators’ concerns, the Lounger One Plus has a velvety-soft, ceramic surface with just two transverse joints, meeting the highest hygiene requirements in private or public spaces.

“Large surface areas are becoming more popular than tiled structures as they minimise the number of joints, which can make rooms more difficult to clean and sanitise,” says Sommerhuber.

“Our larger, smooth surfaces are much easier to clean and maintain.” www.sommerhuber.com

Global partnerships Sommerhuber’s unique Heat Storing Ceramic products are established favourites at a host of leading spas around the globe, including: Andaz Hyatt, Singapore Bellagio by MGM Shanghai, China Carden Park, Cheshire, UK Hôtel de Crillon, Rosewood, Paris, France Hôtel Villa Cosy, Saint-Tropez, France JW Marriott Venice Resort & Spa, Italy Lucknam Park, Bath, UK Mandarin Oriental Wangfujing, Beijing, China Mandarin Oriental Hyde Park, London, UK

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Industry Intelligence Design Insider

DesignInsider BRINGING YOU THE LATEST IN SPA DESIGN, CONCEPTS AND CREATIONS E d i te d by S a ra h To d d

Austria’s Forsthofgut completes €12m upgrade Naturhotel Forsthofgut has used its recent closure to enhance the spa’s connection with nature AUSTRIA: Leading Austrian nature hotel Forsthofgut is set to unveil a €12m (£10.3m) extension to its facilities in May 2021 as part of its efforts to achieve ‘perfect synergy with nature and optimal guest wellbeing.’

The 400-year-old, family-run hotel in Leogang includes the 3,800sqm waldSPA, which offers guests a luxurious array of hydrothermal attractions.

With intimate knowledge of the hotel’s surrounding area, local architect Andreas Hallinger and interior designer Katharina Naglich have delivered a brief focused on an environmentally sound aesthetic.

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“In waldSPA, you are not only surrounded by nature on the outside, thanks to ecological timber construction and natural materials, but we also bring the outdoors inside,” says the hotel’s co-host, Christoph Schmuck. “Our spa concept combines indigenous Alpine ingredients with the strength of the elements to promote energy and relaxation.”

The centrepiece of the new additions at Forsthofghut is a new waldSPA Lakehouse that overlooks the hotel’s organic pool. With a Japanese-themed restaurant, a 42°C onsen-style pool, and an authentic onsen washing

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Industry Intelligence Design Insider

area, the Lakehouse is completed by three Garden Loft Suites with floor-to-ceiling picture windows.

The spa garden’s swimming lake has doubled in size and a new infinity pool, equipped with whirlpool relaxation zones, enjoys a backdrop that takes in the Leogang mountains.

“Forsthofgut’s philosophy has guided us throughout the construction project,” explains Hallinger.

“Ecologically sound building procedures and the use of natural materials have been essential from start to finish.”

Echoing the hotel’s philosophy of ‘harmony with nature,’ the Lakehouse is flooded with Alpine light that illuminates pale wooden interiors to create a warm, calm ambience. An underground passage links this new

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building with both the main hotel and the spa.

“Our goal was to create a sense of ‘arrival’ – a quality of completeness and permanence,” sates Naglich.

“In keeping with the hotel’s ethos, natural materials were the focus for a ‘less-is-more’ approach that was flawlessly executed to deliver quiet, minimalist décor and simple yet opulent fabrics and furnishings.”

Other new facilities include three extra treatment rooms; a fireplace relaxation lounge; 50 new recliners, including water beds from Home Interior, and a 35sqm Finnish lake sauna supplied by RUHA Stelzmüller. www.forsthofgut.at/en

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Industry Intelligence Design Insider

Nàdarra Spa makes a natural addition to Coniston Hotel UK: The Coniston Hotel Country Estate has made a significant investment in redeveloping its spa facilities.

Positioned on the edge of the Yorkshire Dales in Coniston Cold, the 1,400-acre estate is owned by the Bannister family, who opened a luxury spa in 2015 to complement its 71-bedroom hotel and self-catering cottages.

Designed by Mark Green of Curveline Design, the enhancements to the spa, which were completed during England’s third lockdown in March, include the creation of an infinity pool and private spa garden experience with baths. The spa’s other outdoor facilities also include a lake-view terrace with fire pits and a bar.

“Over the past few months, we have all realised just how important it is to look after our health and our physical and mental wellbeing,” says owner and director Nick Bannister. “At Coniston, we are located on

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a picturesque, private estate surrounded by the beauty of the Yorkshire Dales, and we felt it was important that we incorporated our location into our new spa offering, which really will be at one with nature.”

Inside are a 15m swimming pool and a suite of thermal experiences, including infrared, Finnish and Himalayan saunas, and an aromatherapy steam room, all supplied by Unique Pool. Treatments partners include ishga, Natura Bissé, Aromatherapy Associates, Brow by Mii, Jessica and CBD brand OTO. Spa consultant Nicki Kurran was involved in the spa’s strategy to reopen under a new name – Nàdarra Spa, meaning ‘natural’ in Scottish Gaelic – in homage to the Bannister family’s history on the Isle of Lewis. A new spa manager, Belinda Belli, has been appointed to oversee the business’s next chapter. www.theconistonhotel.com

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Industry Intelligence Design Insider

Aliva Spa at NG Phaselis Bay offers Mediterranean wellness TURKEY: The latest property in the NG Hotels portfolio will open in Kemer near Antalya, Turkey, this month (April 2021).

Costing €2.8m (£2.4m) to build, NG Phaselis Bay will offer 408 bedrooms – 80% of which will offer Mediterranean Sea views – as well as seven, four-bedroom villas, each with their own private pool and garden.

Designed by Arketipo Design Turkey with spa consultancy from Nafi Güral and Promet SPA Design and Build, the resort’s Aliva Spa was supplied by Idealist Interior Design and Furniture; Leta and DK Textile.

Covering 3,250sqm, Aliva Spa will house eight treatment rooms as well as an indoor pool, a Turkish bath, a sauna and steam bath and two VIP suites.

NG Phaselis Bay is near the secluded Beluga and Secret Bays and benefits from a 555m sandy beach that lies just a few footsteps from the hotel’s facilities. https://ngphaselisbay.com/en

MarBella Elix Wellness Centre to enhance group portfolio GREECE: Situated in the Parga region of mainland Greece, the MarBella Elix hotel and spa is now scheduled to open in May 2021.

MarBella Elix is the third hotel to join the MarBella Collection portfolio, and its first property off the nearby island of Corfu. Nestled amidst ancient olive groves above Karavostasi Beach, the property will offer stunning views of the Ionian Sea. At the heart of the family-orientated property will be Elixir, the MarBella Elix Wellness Centre. Designed

by Dimitris Thomopoulos Architects, it will include a fitness studio, a sauna and a hammam as well as three treatment rooms offering natural spa therapies and beauty care.

With 146 contemporary guest bedrooms and suites, other facilities within the landscaped grounds of MarBella Elix will include a large infinity freshwater pool and a tennis court. https://www.marbella.gr

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Industry Intelligence Design Insider

Lefay focuses on guests’ inner journey in first phase of refurbishment ITALY: Lefay Resort and Spa Lago di Garda has reopened to guests following the first phase of an extensive refurbishment.

Completely renovating all of its suites as well as the lobby, reception area, lounge, fireplace room and lounge bar, the renovation work has been described as a “sign of optimism” for the months to come.

All suites have been restyled with lighter colour shades and furnishings made from Italian-made, natural materials and fabrics. A technological upgrade sees the inclusion of Bose Bluetooth speakers and large-screen 4K LED televisions.

Speaking to European Spa, Alcide Leali, CEO of Lefay Resorts and Residences, said: “Despite the challenges that the tourism industry is experiencing, we are continuing to pursue the path of an innovative and sustainable business culture by investing in the quality of our resorts. The fresher, lighter shades and natural local fabrics that we have used in the restyling of Lefay’s suites and lobby areas will create a calming environment for our guests.”

The second phase of Lefay’s restyling project will take place in the first quarter of 2022, including the addition of an adults-only area in Lefay SPA, refurbishment of the resort’s two restaurants and the creation of three new suites and a meeting area. www.lefayresorts.com

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Industry Intelligence Design Insider

June deadline for Fawsley Hall spa design improvements UK: Fawsley Hall Hotel’s enhanced £1.5m (€1.7m) spa and health club will be unveiled by Hand Picked Hotels in June 2021.

Created by Curveline Design, the enhancements include extensive landscaping and a new glazed wellness section. The outdoor hydro pool area now has additional heat experiences supplied by Unique Pool, and a large garden-view relaxation space has been created.

The interior poolside has been completely revamped with new sauna and steam rooms introduced and the changing areas remodelled and upgraded.

The gym has also been extended to provide more training zones, while a new coffee shop with seating will serve a range of refreshments and snacks.

“This renovation programme has been carefully designed to provide truly first-class facilities and will underline Fawsley Hall’s position as a leading spa breaks and wellness destination,” said Lesley Bacon, group health club and spa manager, Hand Picked Hotels. www.handpickedhotels.co.uk/fawsleyhall

PGA Catalunya completes €5m new Wellness Centre SPAIN: Designed by Barcelona’s Lagula Arquitectes, a €5m (£4.46m) a new wellness centre is scheduled to open at the PGA Catalunya Resort near Girona this month (April 2021).

Treatment rooms at the new 1,000sqm facility will offer a range of luxurious experiences with medical backed modalities, including a double-chamber cryotherapy cabin under the guidance of MECOTEC. In addition to IV infusion programmes from NADclinic London and Dr Saskia Kloppenburg, hyperbaric oxygen therapy and bio-photomodulation will also be available.

Professional product partners will be Aromatherapy Associates and Biologique Recherche.

“Open spaces are now, more than ever, of paramount importance,” explains David Plana, CEO of PGA Catalunya Resort. “One of our main priorities is to offer exceptional experiences that focus on physical and mental health as the core of our philosophy.” www.pgacatalunya.com

If you would like us to spotlight your design concepts and creations, email sarah.todd@spapublishing.com

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Supply & Demand Spa Specifier

SpaSpecifier SHOWCASING ST YLISH EQUIPMENT AND LEADING-EDGE TECHNOLOGY E d i te d by S a ra h To d d

Spa Dream table LEMI

The Spa Dream treatment bed from LEMI enables spas to perform a wide range of massages – from the dry heat of a quartz massage to heated water experiences.

Featuring a colour therapy system with seven alternating colours, Spa Dream offers both height and Trendelenburg electric adjustment.

The sand version of the bed has spherical quartz, which envelops the body when heated to create a sense of inner relaxation and offers ideal support for massages.

The heated water mattress alternative is comprised of eight separate cushions, to keep the water evenly distributed. This gives a stable and comfortable surface for both the guest and the therapist and allows for even the most vigorous and localised massage to be performed. https://lemigroup.it

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Supply & Demand Spa Specifier

CAR.O.L bike

Faro patio heater

Said to give a personalised, HIIT workout in a matter of seconds, the AI-powered CAR.O.L exercise bike has been created to be both innovative and disruptive.

A ride on the stationary bike is the equivalent of a 45-minute jog with two x 20 seconds of maximum intensity but very short, personalised sprints and a total of eight minutes to warm up and cool down.

Using AI and self-learning algorithms, an initial body scan helps CAR.O.L build its ‘data picture’ and advanced tech includes a heart rate monitor and an ergometer to take readings three times a second.

Settings can be adjusted in every ride to create customised programmes that either push the user harder or slow them down, until they reach their genetic ‘set point’ for fitness. https://carolbike.com

The Faro gas patio heater by Planika can be moved around the terrace or garden to create a range of different light ambiences.

Thanks to a replaceable LPG gas bottle, the heater is truly portable and runs on castors without any hard connections.

Simple to assemble and maintain, Faro has a burning time of up to 55 hours and a maximum heat output of 5.5kW. A global leader in the production and distribution of advanced bioethanol fireplaces for indoor and outdoor spaces, Planika Fires has a comprehensive range of style-led products for commercial use in spas. www.planikafires.com

CAROL

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Planika Fires

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Supply & Demand Spa Specifier

Case

Technogym A complete in-room solution, Technogym Case was designed by the brand’s Master Trainers to meet the wellness needs of hotel and spa guests, such as eliminating jet lag, energetic awakening or stretching before going to sleep.

The kit comprises a selection of tools in a high-quality designer bag, finely finished and completed by a digital library of training videos to offer guests a 360° wellness experience.

A QR code provides access to a new virtual training service that can be viewed directly on a phone or broadcast to an in-room television for an even more engaging experience.

For all-round use, Technogym’s iconic Wellness Ball is included to improve posture through micro-movements during ‘active sitting’ or the incorporation of targeted exercises to tone back muscles. www.technogym.com

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Supply & Demand Spa Specifier

Half Dome lamp Kettal

Created by designer Naoto Fukasawa for Kettal, the Half Dome outdoor light adds a contemporary flourish to a spa’s exterior and is available in two versions as well as 34 aluminium colours.

Intended to replicate the variations of moonlight, the floor lamp is suitable for commercial use and operated via a touch-free system.

Kettal also has a wide range of striking outdoor furniture solutions to accompany Half Dome, including the Winter Garden pavilion, which would be ideal for a spa garden or outdoor space.

Finished with tempered glass on both sides, including sliding doors and casement windows, the pavilion’s floor is made of composite wooden slats and it can be supplied with either a closed aluminium ceiling or a fabric sliding option. Providing a completely enclosed space, it is also possible to remove the pavilion’s sides so it can function as a pergola in warmer months. https://kettal.com

Touch 1 Tweaq

The Touch 1 self-disinfecting door handle has been created by Swiss tech company Tweaq. The aluminium handle is used as normal, but once released a peristaltic pump brings disinfectant liquid from the casing to a sponge inside the ring around the handle. An internal system then drives the outer aluminium ring backwards and forwards along the surface, eliminating 99% of bacteria and viruses in under three seconds.

Touch 1 is powered by an electric engine and lithium batteries that provide more than 1,000 uses per cartridge. It can be installed in under 10 minutes and used with standards doors without modification.

The casing replacement has been developed to be as sustainable as possible and a ‘plug and play’ feature allows swapping of the casing in less than 30 seconds.

“Our product combines hardware and software technology to provide an effective and reliable solution that not only protects people but can save businesses money in the long run,” says Tweaq CEO Giovanni Barilla. https://www.tweaq.co

If you would like your brand to be considered for European Spa’s Equipment Showcase, email sarah.todd@spapublishing.com

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Supply & Demand BC Softwear focus

Sensorial spa journeys

BC Softwear founder Barbara Cooke speaks exclusively about what the brand’s new Touchpoint concept offers spa businesses

A “Spas offer people an opportunity to connect strongly with their senses and a bathrobe is often the very first touchpoint on your guest’s journey.”

Barbara Cooke Founder, BC Softwear

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s a leading independent textile supplier to luxury spas and hotels in the UK and Europe, BC Softwear has a complete understanding of the challenges faced by busy spa operations.

The brand’s reputation for supreme-quality spa linen, towels and robes have attracted prestigious hotel and spa partners in 34 countries, including the Bernard Loiseau group in France, Carden Park (pictured above), Champneys and Chewton Glen in the UK, Northern Ireland’s Galgorm Spa & Golf Resort and Relais & Châteaux Europe-wide.

We spoke to BC Softwear’s managing director Barbara Cooke to find out more.

How do your products help spa operators?

With almost 20 years’ experience, BC Softwear continues to develop products that directly align with the needs of busy spas and hotels, be it quick turnarounds; reduced oil absorption; blending into a certain interior design scheme; or just simply faster drying times in the laundry.

Spas offer people an opportunity to connect strongly with their senses and a bathrobe is often the very first touchpoint on your guest’s journey.

The sensation of a super-soft and fresh bathrobe can help to create a bond as it builds confidence and reassures your guest.

What inspired your new Touchpoint range?

By definition, a touchpoint is any time a potential customer encounters your brand – before, during, or after they purchase something from you.

Since the pandemic, our sensory experiences now frequently include use of hand sanitisers and the feel of masks on our faces. Our Touchpoint range aims to help guests begin to relax when they arrive at your spa through focusing on their sensory appreciation of your textiles.

What’s next for BC Softwear?

Our focus on sustainability continues with SmartKnit towels that offer a viable solution for hotels looking to find ways to enhance their corporate social responsibility by using ‘green’ products and helping to reduce their energy costs.

This collection of energy-efficient towels has a unique knitted construction that makes them snag-free and long-lasting. This is a huge benefit for a towel that will be expected to perform for several hundred washes in a commercial environment. Our SmartKnit towels are made with a low percentage of polyester, so they dry much faster than traditional towels and can significantly reduce energy bills. www.bcsoftwear.co.uk

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Supply & Demand Gharieni focus

A new concept in wellness Sammy Gharieni talks about the Gharieni Group’s new partnership with The Product House to create its new Ultra Therapy Concepts

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s a leading manufacturer of high-end spa and medical equipment for almost 30 years, the Gharieni Group has consistently driven innovation when it comes to spa experiences.

In the Middle East, the brand has just launched the first phase of a partnership with The Product House, called Ultra Therapy Concepts – a project that combines Gharieni’s concept beds with therapeutic treatments from leading skincare brands. We spoke to Sammy Gharieni, founder and CEO of Gharieni Group, to find out more:

“Ultra Therapy Concepts combines our expertise with that of The Product House to create world-exclusive, powerful experiences for Middle Eastern spa guests” Sammy Gharieni Founder and CEO, Gharieni

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Where did Ultra Therapy Concepts come from?

Gharieni’s core business strength is engineering and manufacturing, so partnering with other expert brands helps take us to the next level.

Adopting an innovative approach to treatments, Ultra Therapy Concepts combines our expertise with that of The Product House to create world-exclusive, powerful experiences for Middle Eastern spa guests.

What will this new treatment offering provide spa guests?

Ultra Therapy Concepts grew from the need for constant innovation in these challenging times. It offers a wealth of benefits and long-term positive

results for both physical and mental wellbeing, which is vital to combating the effects of the huge unpredictability we are still living with.

Tell us about the first phase of the roll-out.

The first phase will see our leading-edge MLX Quartz bed, MLX i³Dome and Spa.Wave System become the foundation of a series of signature concepts and treatment protocols. These have been developed by in-house experts using skincare partners from The Product House, including Aromatherapy Associates, [comfort zone], Dr Burgener Switzerland, Elemental Herbology, Carol Joy London, QMS Medicosmetics and Maison d’Asa. What can spas do to improve their offering?

Above all, spas should understand their client base and how their treatment requirements may have changed. Consider adding healthy sleep, immunity-boosting and mental wellbeing treatments to your menu to meet a surge in demand.

Although every country is in a different situation, as the world begins to open up again, demand for preventative wellness for the mind, body and soul is going to rise exponentially. www.gharieni.com | www.theproducthouse.com

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WELLNESS

VERIFIED

TECHNOLOGIES

BY GHARIENI

Body Contouring

Triple Detox Therapy

Psammo Therapy

Aether Institute Prague, Czech Republic.

Sleep Therapy The Johnstown Estate Johnstownbridge, Ireland

100% TOUCHLESS TECHNOLOGIES CAN BE COMBINED WITH YOUR REGULAR TREATMENTS!

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La Butte aux Bois Lanaken, Belgium

Industry Intelligence Ventilation

Breathe easy We share the best products to help you make sure your spa’s ventilation systems protect your guests and team members R E P O R T BY L AU R E N H E AT H -J O N E S

W

ith Covid-19 still having a significant impact on the actions and health of people all over the world, the issue of ventilation in enclosed spaces has become critical in all guest areas.

A constant supply of fresh air will not only reduce the risk of infection in any given space, but it will also lower the likelihood of any aerosol transmission of germs between people.

In order for all spas to optimise safety, operators may have to make significant changes to improve the ventilation in some parts of their premises. Especially in city spas, which are often located in basements or lower ground floors, it is more important than ever to maximise airflow to protect your guests and teams alike.

With advice from leading industry experts, European Spa highlights some of the latest technologies available to help provide the healthiest of atmospheres in your spa.

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Industry Intelligence Ventilation

Radic8

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MYDIS

VirusKiller

Disinfection Portal

Distributed in the UK by 4th Wave Technology, the Radic8 VirusKiller is a series of portable, plug-in air sanitisers capable of cleansing spaces of up to 60sqm, thanks to its ‘essential clean air technology’.

Developed over a 16-year period, the technology has been proven to neutralise pathogens, including Covid-19, with a 99.9% success rate.

The units feature a reactor chamber with a hexagonal titanium tube filter and UV-C light. This light reacts with the titanium creating free hydroxyl radicals that break down the cellular structure of pathogens, leaving only harmless traces of water and carbon dioxide.

“Indoor air safety is becoming an important deciding factor when choosing accommodation or wellness stays,” says Naeem Walji, principal at 4th Wave Technology. “VirusKiller provides real protection for guests and staff against a huge range of airborne viruses, pathogens and allergens.”

The VirusKiller range is currently in use at London Hotel Group properties.

Pricing: £200 (€230) https://4thwavetech.com

A standalone, full-body sanitisation unit, the MYDIS Disinfection Portal uses an aerosol anti-bacterial solution to kill any viruses and bacteria, including Covid-19, that guests may be carrying on their bodies, clothing or luggage.

Once inside the portal, a guests’ temperature is taken by facial recognition software before they step into a chamber and are fogged with the solution.

The portal was developed in accordance with the UK Health & Safety Executive by International Water Solutions (IWS), sanitation partner of Champney’s Mottram Hall, where it is currently installed.

“We have more than 20 years’ experience in the disinfection industry,” says Al Sayed, director of IWS. “So we are putting our expertise to good use to ensure Champneys is adhering to government guidelines and sanitisation best practice during this difficult and challenging time.”

Pricing: Bespoke finance packages, including chemicals and maintenance, start at £300 (€346) per month for a three-year lease https://www.mydis.com/pages/disinfection-portal

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Industry Intelligence Ventilation

UV Safe

Airius

AIRsteril range

PureAir+ NPBI

UV-Safe’s AIRsteril range offers a host of air sanitation products, both portable and built-in. All units use Ultraviolet Germicidal Irradiation (UVGI) to destroy bacteria and harmful micro-organisms, destabilising pathogens at a cellular level, leaving them unable to perform vital functions and preventing their spread.

Products include Air Silent, a portable unit targeting spaces of up to 20sqm, which circulates fresh clean air and breaks down bacteria. The brand’s Upper Air UVGI unit is designed to destroy airborne bacteria and mould spores in a much larger volume, offering continuous air sanitisation and reducing airborne pathogens by 99%.

“AIRsteril utilises a combination of the most effective and refined air and surface purification technologies to produce the best possible results,” says Paul Anderson, managing director of UV-Safe. “Every element of our process is adjusted across our product range to ensure the best results.”

UV Safe products are currently being used at the Riverhills Health Club & Spa in Ipswich, UK. Pricing: Available on request https://uv-safe.co.uk

The PureAir+ NPBI is an overhead air purification system from Airius that is designed to deliver high levels of pathogen and particle elimination in a range of indoor environments.

The technology uses Needlepoint Bipolar Ionisation to deactivate up to 99.9% of harmful pathogens, including Covid-19, within just 30 minutes of use.

“There are a great many benefits for spas,” says Guy Bridges, managing director of Airius. “Guests and staff are provided with an extra level of protection against Covid-19 enabling spa owners to reopen their businesses with confidence and reassurance.”

PureAir+ has actually been tested on a live strain of Covid-19 and is currently installed at Candle Spa at the Hotel Porta do Sol in Caminha, Portugal.

The hotel’s director general, Dr Gonçalo Nunes, says: “The technology has allowed us to reinforce the perception of self-protection measures taken by the hotel and raised the confidence and wellbeing felt by our guests.”

Pricing: Available on request https://www.airius.co.uk/air-purification

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Industry Intelligence Ventilation

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WellAir

AtmosAir

Novaerus

BPI devices

Used in medical facilities across the US, WellAir’s Novaerus brand offers a range of portable air disinfection devices powered by its patented nanotechnology NanoStrike.

NanoStrike utilises atmospheric plasma discharge, similar to that found in lightning strikes, to kill viruses and other harmful micro-organisms.

The Novaerus range consists of three products: Defend 1050, Protect 800/900 and Protect 200.

Defend 1050 is a portable, free-standing unit designed for use in large spaces with a high risk of infection. It uses a combination of NanoStrike and a Camfil filter to disinfect the air and remove harmful particles.

The Protect 800/900 and Protect 200 units offer continuous air disinfection for smaller spaces and can be wall-mounted.

“Covid-19 has placed a spotlight on the need for advances in high-powered, chemical-free disinfection and air purification technologies everywhere people come together,” comments WellAir CEO Todd Pope.

Pricing: Available on request https://www.novaerus.com

Based in the US, AtmosAir is an indoor air quality specialist that uses Bipolar Ionisation (BPI) technology to neutralise Covid-19 and other viruses.

Installed in building HVAC systems, AtmosAir devices work by producing bipolar ions that seek out and neutralise contaminants both in the air and on surfaces, preventing them from getting into air filtration systems and spreading further. These ions also have the capability to attach themselves to airborne viruses and other pollutants, essentially deactivating them.

“AtmosAir’s patented BPI technology improves wellness, makes buildings more sustainable and reduces operational costs,” says the brand’s CEO, Steve Levine. “Its proven air purification process is a continuous disinfectant, removing airborne and surface contaminants from indoor spaces.”

AtmosAir technology is installed at several spas across the US, including Osmosis Day Spa Sanctuary in California; Center for Healing Arts in Missouri; and Rancho Valencia in Santa Fe. The company is currently expanding into the European spa market.

Pricing: Available on request https://www.atmosair.com

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