MURAD: Targeting the signs of ageing

A clinically developed Targeted Wrinkle Corrector from skin health expert Murad promises instant results for spa therapists and their clients

Founded by dermatologist and pharmacist Dr Howard Murad in 1989, pioneering American skin wellness brand Murad offers results-driven products as part of a ‘whole body’ skincare philosophy.

Dr Murad’s approach to total skin health is based on four key principles: ‘nourish your skin’ with hydrating ingredients that support its barrier function; ‘eat your water’ in the form of water-rich fruits and vegetables that enable nutrients to be better absorbed; ‘awaken your body’ through exercise to promote circulation; and ‘be kind to your mind’ to reduce emotional distress that can lead to signs of unhealthy skin.

Renowned for a dedication to clinical research-led innovation – it currently holds 19 dermatology-related patents – Murad’s high-performance technologies and formulas aim to deliver hydration to the skin at a cellular level, using professional strength ingredients to deliver noticeable skin health results.

Targeting wrinkles

One of the brand’s latest products aims to provide clients with an alternative to traditional fillers when looking to smooth and reduce the appearance of wrinkles.

Murad’s Targeted Wrinkle Corrector is a powerful peptide-meets-hyaluronic treatment that visibly and instantly* smoothes the skin. After one use, the treatment’s soft-focus complex helps blur and smooth, so wrinkles appear filled in. Then over time, its hyaluronic acid and plant-based squalene hydrate to further reduce their appearance.

“With the continued demand for results ‘now’, Murad is extremely excited to announce the launch of Targeted Wrinkle Corrector, which offers instant blurring effects of lines and wrinkles,” says the brand’s professional sales director, UK and Ireland, Victoria Mountford.

She adds:“This powerful peptide-meets-hyaluronic treatment offers accumulative benefits along with that instant plumping effect.

“It is a fantastic product to work alongside injectables, in between treatments or for those seeking an alternative approach.”

A powerful formula

Formulated with no parabens, sulphates, phthalates, gluten, mineral oil, formaldehyde, oxybenzone, animal ingredients or petrolatum, the product includes acetyl hexapeptide-8, which boosts the skin’s elasticity to help prevent the formation of wrinkles due to repeated facial expressions.

Bioavailable hyaluronic acid intensely hydrates the skin to plump, smooth and reduce wrinkle intensity instantly, while plant-derived squalene prevents moisture loss to further help the skin resist future wrinkles.

In tests, 90% of those taking part showed improvement in the appearance of forehead wrinkles and 100% showed improvement in the look of glabella lines.

Support for spa partners

Murad’s highly flexible treatments allow therapists to personalise their client’s experience to provide maximum satisfaction. This attention to detail extends to post-facial services in the form of a recipe and Dr Murad insight card to help clients continue on their path to healthy, beautiful skin.

The brand’s extensive range of results-driven and award-winning products to suit every skin concern can also boost spa retail revenue.

In addition to an ever-evolving product portfolio, Murad’s spa partners benefit from effective marketing and communications collateral and a wide range of samples and testers to attract new clients and provide at-home spa experiences. Regular promotions and the creation of gift sets for key retail periods provide further ways for spas to ensure satisfied guests increase their spend and return time and again.

To further maximise the efficacy of its offering and deliver outstanding and measurable results across multiple roles and capabilities, Murad’s education provision is second to none. Four Murad Method Academies in England, Scotland and Ireland provide commercial and practical skills training, along with videos and print material to support the development and confidence of its spa partners. Responding to the changing requirements of businesses since the pandemic, Murad has also pivoted to offer a range of virtual training solutions where required.

To find out what Murad retail products and facial treatments can bring to your business, email: newpartner@murad.co.uk

www.murad.com

*Instant results are not permanent