Supply & Demand Murad promotion
Targeting the signs of ageing
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A clinically developed Targeted Wrinkle Corrector from skin health expert Murad promises instant results for spa therapists and their clients
ounded by dermatologist and pharmacist Dr Howard Murad in 1989, pioneering American skin wellness brand Murad offers results-driven products as part of a ‘whole body’ skincare philosophy. Dr Murad’s approach to total skin health is based on four key principles: ‘nourish your skin’ with hydrating ingredients that support its barrier function; ‘eat your water’ in the form of water-rich fruits and vegetables that enable nutrients to be better absorbed; ‘awaken your body’ through exercise to promote circulation; and ‘be kind to your mind’ to reduce emotional distress that can lead to signs of unhealthy skin. Renowned for a dedication to clinical research-led innovation – it currently holds 19 dermatology-related patents – Murad’s high-performance 64
technologies and formulas aim to deliver hydration to the skin at a cellular level, using professional strength ingredients to deliver noticeable skin health results. Targeting wrinkles One of the brand’s latest products aims to provide clients with an alternative to traditional fillers when looking to smooth and reduce the appearance of wrinkles. Murad’s Targeted Wrinkle Corrector is a powerful peptide-meets-hyaluronic treatment that visibly and instantly* smoothes the skin. After one use, the treatment’s soft-focus complex helps blur and smooth, so wrinkles appear
filled in. Then over time, its hyaluronic acid and plant-based squalene hydrate to further reduce their appearance. “With the continued demand for results ‘now’, Murad is extremely excited to announce the launch of Targeted Wrinkle Corrector, which offers instant blurring effects of lines and wrinkles,” says the brand’s professional sales director, UK and Ireland, Victoria Mountford. She adds:“This powerful peptide-meets-hyaluronic treatment offers accumulative benefits along with that instant plumping effect. “It is a fantastic product to work alongside injectables, in between treatments or for those seeking an alternative approach.” www.europeanspamagazine.com