PLATINUM RESOURCE 2024
The home of global spa intelligence
Wellness leaders, spas and brands to watch
Welcome
To the home of global spa intelligence
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he spa industry is booming worldwide as people seek out new ways to enhance their health, wellbeing, beauty and selfcare. Successful spas are highly sought after and evolving rapidly, which means every spa leader must stay informed of industry innovations and trends. European Spa Platinum Resource 2024 is the new ultimate companion for spa business success, showcasing the super brands of spa and wellness in a directory of key premium suppliers and expert brands (p106). It also offers a wealth of insight and expert advice on key challenges and trending spa business topics, from team recruitment (p14) and sustainable spa design (p24) to cancer touch therapies (p36), medical wellness (p46) and business data analysis (p58). In addition, we invite ten global pioneers of the spa industry to bring you their words of wisdom in our Spa Icons section (p66). We also showcase our top ten ‘Platinum Spas for 2024’ (p86) – pioneering spa and wellness destinations that are setting the benchmark for commitment, passion and innovation. Whatever type of spa operation you run and however big the team you lead is, this book will serve as an invaluable resource for the year ahead. Put together by European Spa magazine’s expert journalists and a whole host of extraordinary industry leaders, every page is lovingly crafted to inform, inspire, and help you make your spa ambitions a reality. The team and I hope this debut edition of European Spa Platinum Resource 2024 will ignite new creativity and connections all year long!
Sarah Camilleri Editorial director & publisher European Spa magazine sarah.camilleri@spapublishing.com
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Global Wellness Partner, Creating Spas of Distinction Our turnkey, flexible spa services and support: • Product and treatment development & supply • Spa design and development • Spa management and business solutions • Training and Education
Supporting wellbeing every day, since 1992 Mind • Body • Spirit
To find out more, please contact us at enquries@espainternational.co.uk enquiries@espainternational.co.uk www.espaskincare.com espaskincare.com
@espaskincare
Contents The home of global spa intelligence BUSINESS INSIGHT Showcasing the wellness topics that matter, read the latest spa intelligence from global business leaders
14 Nurturing the next generation Six recruitment consultants discuss the challenges surrounding the sourcing, development, recognition and retention of talented spa teams
24 Sustainable spa design
Some of the world’s best spa designers explain how innovative approaches and new materials are helping to reduce the environmental impact of spas
36 Caring for those touched by cancer
Seven leading lights in cancer-touch care and training discuss how the industry can whole-heartedly embrace those living with the disease
46 The pursuit of longevity
With preventative healthcare on the rise, we ask nine medi-spa pioneers what is driving the market and where the trend is heading
PLATINUM SPAS 2024 We spotlight ten spas that are delivering luxury and excellence to lead the way in 2024
86 Lanserhof Sylt, Germany 88 The Peninsula London, UK 90 Guerlain Spa at Raffles London at The OWO, UK 92
Euphoria Retreat, Greece
94 Claridge’s Spa, UK 96 Schloss Roxburghe, UK 98 The Bothy by Wildsmith at Heckfield Place, UK 100 Aqua Sana, Center Parcs Longford Forest, Ireland 102 Spa at Mandarin Oriental Hyde Park, London, UK 104 Six Senses Rome, Italy
INDUSTRY ASSOCIATIONS
58 Deep-dive into your spa data
Leading software supplier and booking platform experts explain how spas can gain an advantage by fully understanding their numbers
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180 An invaluable resource to connect with the world’s leading spa and wellness organisations
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SPA INDUSTRY ICONS European Spa asks ten spa and wellness business pioneers for their ‘hot take’ on key industry issues
66 Sue Harmsworth, MBE
Founder & chair, Standards Authority for Touch in Cancer Care, and founder of ESPA
68 Niamh O’Connell
Vice president of wellbeing, Jumeirah Hotels & Resorts
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The home of global spa intelligence we showcase the super brands of spa and wellness plus the key industry associations that help businesses to thrive
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70 Patrick Huey
Director of global wellbeing operations, Hyatt Hotels
72 Krip Rojanastien
Chair & CEO, Chiva-Som International Health Resorts
74 Susie Ellis
Founder, chair and CEO, Global Wellness Summit and Global Wellness Institute
76 Emlyn Brown
Senior vice-president of well-being, strategy, design & development, Accor
78 Yuki Kiyono
Global head of health and wellness development, Aman Group
80 Anna Bjurstam
Wellness pioneer, Six Senses
82 David Russell
THOUGHT LEADERSHIP Our Platinum Sponsors offer inspiration and advice for the spa industry in 2024
22 ESPA
Danny Golby, managing director of ESPA International, outlines the guest preferences and design trends that will shape the spas of the future
34 Spabreaks.com
Abi Selby, founder of Spabreaks.com and chairman of the UK Spa Association, discusses the importance of understanding your business data
44 ELEMIS
Noella Gabriel, co-founder and global president of ELEMIS, explains why therapist training is the key to the future success of spas
CEO, Therme Group UK
84 Patrizia Bortolin
Founder, Glowing Flow Wellness Specialists and Spa concept manager, Preidlhof Luxury DolceVita Resort
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56 Mandarin Oriental Hotel Group Jamie Pagan, area director of spa and wellness at Mandarin Oriental Hotel Group, says guests are demanding a more movement-orientated approach
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Meet the team European Spa Platinum Resource 2024 was created by…
Sarah Camilleri
Editorial director & publisher
Mark Smith Deputy editor
Editorial director & publisher
Sarah Camilleri sarah.camilleri@spapublishing.com
Deputy editor
Mark Smith mark.smith@spapublishing.com
News editor
Wendy Golledge wendy.golledge@spapublishing.com
Art director
Richard Page richard@spapublishing.com
Production and online editor
Wendy Golledge News editor
David Fagan
Online and production editor
David Fagan david.fagan@spapublishing.com
Production and proofing
Angela Sharpe subscribe@spapublishing.com
Accounts manager
Julie Jones accounts@spapublishing.com
Rich Page Art director
Sarah Todd
Contributing editor
Spa Publishing Ltd Registered in England. Company No. 6293825
European Spa Platinum Resource 2024 is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa Platinum Resource 2024 is correct at the time of publishing, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa Platinum Resource 2024 are not necessarily those of the Publisher or Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd 2024
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Platinum sponsors Our special thanks to the brands who helped to bring this book to life
As well as formulating COSMOS-certified products, ESPA has created more than 550 spas in 55 countries. Danny Golby, managing director of ESPA International, outlines the guest preferences and design trends that will shape the spas of the future (p22)
Mandarin Oriental Hotel Group currently operates 38 hotels and 11 residences in 25 countries and territories. Jamie Pagan, area director of spa and wellness, explains why spa guests are demanding a more movement-orientated approach (p56)
British skin wellness brand ELEMIS is available in more than 1,500 spas around the world. Noella Gabriel, co-founder and global president, discusses the power of touch and why therapist training is the key to future spa business success (p44)
Founded in 2008, Spabreaks.com is the UK’s largest, independent spa booking service, currently working with more than 500 spa and hotel partners. Its founder, Abi Selby, discusses the importance of understanding data to running a successful business (p34)
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Experts in wellness Spabreaks.com is a multi-award winning spa booking platform working with more than 500 spas in the UK and Ireland. We were founded on the principle of making spa experiences more accessible, and to bring back the ancient purpose of spas as places of sanctuary for mind and body. Since 2008 we’ve been honing our knowledge, our network of spas and our range of spa experiences to ensure Spabreaks.com offers an experience for every occasion, every budget and everybody.
www.spabreaks.com
Why Spabreaks.com? We work with 500+ spa destinations 14,000+ ‘excellent’ rated reviews 18m loyal customers 3800+ spa packages available at any given time Up to 16,000 people book with us each week Bespoke advice to support your spa destination
What to expect... A dedicated landing page on an award-winning platform Real time booking data Industry leading customer insights World-class marketing and PR The support of our team of spa sales experts who promote your destination A dedicated product manager
www.spabreaks.com
NURTURING THE NEXT GENERATION We asked six industry experts to examine the challenges surrounding the recruitment, retention and recognition of talented spa teams
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s the heart and soul of every successful operation, your spa team are inextricably linked to enduring business success. At every level of people management, employers now need to be more authentic, responsive and creative than ever before. Genuinely caring about your team’s wellbeing is crucial to maximise productivity and avoid burnout, as well as to motivate each individual to continue in their professional development and deliver exceptional service. According to recent research, one of the most crucial retention issues to address has been the drop in the emerging talent market (under 35 years old). Labour fluidity and flexibility is becoming increasingly important, with existing spa team members needing to be willing to take on new roles or retrain to fill skills gaps. As such, a well developed cross-training strategy in your spa will have direct business benefits, including improved profitability, staff loyalty and guest satisfaction. Alongside this, offering your managers leadership development opportunities will support them to further their careers and encourage them as creative forces to drive your spa business forward. We asked six spa industry leaders for their expert insight on the crucial issues of team recruitment and retention. They share the skills and motivations they believe can nurture the next generation. 14
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This page: Rosewood staff benefit from a focus on their wellness
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The organic garden at Six Senses Douro Valley fosters a sense of connection for its team
Recruiting the right people Kathryn Moore, founder and managing director, Spa Connectors A leading expert in the global hospitality and wellness industries, Kathryn Moore is an experienced spa operator and global recruitment consultant, placing wellness leaders with a range of international clients. “Put your time and energy into recruitment from the very beginning,” she advises. “Speak to your candidates and show them the potential in the available role. Give them the big picture too, as a lot of candidates – especially the younger generation – are focused on where their career could go next.”
Attitude is key
“Experience and education are important but attitude is also crucial,” says Moore. “You can train people if they lack a certain skill, but the right mindset is vital to have from the very beginning as it cannot be forced. “Understand your core company values and 16
“Experience and education are important but attitude is also crucial. You can train people if they lack a certain skill, but the right mindset is vital to have from the very beginning.” Kathryn Moore, Spa Connectors how they fit in with a candidate’s value system. If they have different values – especially across generations – this could create real problems in your existing team and have a detrimental effect on your business.”
Invest in those returning to work
Moore advises spa managers that “experienced women who are returning to work after having children can generate huge revenue through their ability to drive a business with their superior upselling and retail skills.” “You pay them more but you are paying for their invaluable experience,” she adds. “Finally, with recruitment, go with your gut. Every time. Go against it and you’re going against your intuition. This is so important when you’re working out if a candidate is the right fit for you and your team.” PLATINUM RESOURCE 2024
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Create a sense of community Kent Richards, corporate director of operations, Six Senses Kent Richards leads spa and wellness operations at Six Senses, covering 30 operating properties in locations around the world. His successful career spans more than 30 years in the fitness and wellness industries. “Six Senses has always understood that it is our values which make us stand out in the luxury hospitality industry,” he says.
“We attract those people who feel they belong in our company culture, and we remind our teams of what it means to represent Six Senses through extensive wellness and sustainability initiatives.” When it comes to retaining those team members, Richards says: “Talent retention is one of our top priorities as we embark on our rapid growth across the world. We recognise the importance of having culture carriers in each new location while also allowing our existing properties to thrive.”
Find your tribe and be encouraging
“There needs to be a sense of belonging in your spa team,” says Richards. “Strive to be inclusive, responsible, caring – and enjoy a good dose of fun too! Encourage ideas and concepts from all levels of your team. When you feel valued and encouraged to participate, you know you belong.” Richards believes that if spas create a community where not only traditional key performance indicators are recognised, their teams will be geared up for success. He adds: “Together with regular performance reviews, this will enable you to grow your team and create a larger community with a strong company culture.”
Average therapist wages Labour costs often represent the highest share of spa expenditure, but there is a lack of standardised data on pay structures for the industry. In the UK, the National Careers Service has two categories for spa therapists. Beauty therapists, who provide face and body treatments, have an average annual starting salary of £16,000 (€18,200, $19,900) rising to £25,000 (€28,500, $31,000) for more experienced staff. The average yearly salary for massage therapists is variable according to experience but averages £26,000 (€29,600, $32,000). The best spas will incentivise their teams, dependent on level of training with commission on retail and bonuses on top of this. A different model is used in the US, where base annual salaries are boosted with a percentage of treatment sales, commission and tips. The compensation strategy is directly linked to factors including the therapist’s level of experience and the complexity of treatments performed. PLATINUM RESOURCE 2024
SOURCES https://nationalcareers.service.gov.uk/jobprofiles/beauty-therapist https://nationalcareers.service.gov.uk/jobprofiles/massage-therapist www.globalwellnesssummit.com/wp-content/ uploads/2020/02/INDUSTRY_REPORT_SPAPROFITABILITY.pdf www.globalwellnessinstitute.org/geography-ofwellness/wellness-in-the-united-kingdom 17
Focus on smart body mechanics Jean Guy de Gabriac, CEO and founder, Tip Touch International An award-winning advisor and educator in guest experience, Jean Guy de Gabriac specialises in elevating the skills and engagement of spa, wellness and hospitality teams. “Fundamentally,” he says, “spa operators thrive when they nurture their team to flourish. This means recognising talent rather than seeing therapists as just ‘hands for hire’. After all, there is no successful guest experience without successful therapist engagement.”
A culture of wellness
“It takes grit and vision to invest time and money in building a culture of wellness within
your therapist team,” de Gabriac continues “There are some standout examples of exceptional guest experience and team satisfaction, including Grand Resort Bad Ragaz in Switzerland. “Therapists there are given the opportunity to use their favourite techniques in the Tamina Flow Signature Massage. The spa offers regular refresher training and a focus on smart body mechanics delivers a deep intensity of massage with minimum effort from the therapist to avoid issues such as repetitive strain injuries.”
Observing best practice
De Gabraic adds that Four Seasons Hotels, Resorts & Spas has recently rolled out a Best Practices module on ‘Massage and Draping’ for its 120+ spas. The aim is to ensure that “therapists feel protected from any misinterpretation by guests, and guests from any misunderstanding on the delivery and stroke work in massage techniques”, he explains.
Recruitment consultancy guide OneSpaWorld Operating 20 cruise line spa brands globally, OneSpaWorld has 5,000 employees from 86 nations, who speak 27 languages. www.onespaworld.com Spa Elite Established in 2006, Spa Elite offers international recruitment to the world of spa, aesthetics, beauty, wellness, leisure, fitness, hospitality and luxury yachts. www.spa-elite.com Spa Connectors Operations, recruitment and training consultancy providing solutions to maximise long-term business performance. www.spaconnectors.com Spa Staff Global online recruitment connecting spa and wellness employers with job seekers. www.spastaff.com 18
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Offer more than just a salary Lesley Bacon, head of health club and spa operations, Hand Picked Hotels A hospitality and wellness industry veteran, Lesley Bacon is currently responsible for 13 spas in the Hand Picked Hotels group. She has previously worked in senior leadership roles for Crowne Plaza, Esporta Health Clubs and Holmes Place. “A spa’s salaries need to be competitive in its local market, with a clear progression pathway that begins by supporting spa apprentices with an attractive starting package,” she says. But Bacon warns that salary alone will not retain a spa team. “The spa manager needs to really understand the hours a therapist can work,” she explains. “Not every role needs to be full-time and the needs of the therapist regarding their availability must be the primary consideration for employers.” PLATINUM RESOURCE 2024
“Salaries need to be competitive in the local market, with a clear progression pathway.” Lesley Bacon, Hand Picked Hotels Differing career paths
Bacon advises spas to make sure every team member knows the career path available to them. “It may be to stay as a therapist and gain a number of skills; progress to a manager or become multi-skilled wellness professionals,” she says. “We have a number of therapists who now also have gym qualifications. Above all, make sure your therapists always feel valued, respected and part of the team.”
Team development
“Build a training plan to develop your team in areas that they are interested in,” she adds. “Ensure breaks are taken and support is given – especially on the busiest days. Taking time together with your team is key, so get fresh air at lunchtime and have a ‘team huddle’ at the start and end of the day to keep that sense of belonging. Celebrate together!” 19
Nurturing teams saves money Emmanuel Arroyo, senior corporate director of wellness, Rosewood Hotel Group A proactive leader with a track-record including excellent training and culture-building skills, Emmanuel Arroyo believes wellness is set to become more embedded in the spa workplace. “The future has wellness to the forefront and our industry should continue to evolve and adapt by creating workspaces where wellness is the core pillar of the employee experience,” he says. “At Rosewood, we have positively embraced this challenge. In some of our current and future openings, we are including gyms and lounges for associates, with a robust programme of activities and infrastructure to create a stronger sense of community.”
Working hours
Spas should embrace greater flexibility Kathryn Moore Founder, Spa Connectors “With many therapists working up to 40 hours per week, including evenings and weekends, the spa industry has a long-held reputation for unsocial working patterns, which needs to change. “Fundamentally, we have a problem attracting new talent and spa leaders need to be more educated in how to attract and retain the right calibre of staff as well as keeping them engaged and motivated. “An operational shift away from more traditional hours could be a viable alternative to retain staff while balancing the needs of your business. A hybrid or flexible working model for spa staff is paramount. It is also important to fully understand what motivates your team and their core priorities – it may be starting work later, or finishing earlier, rather than just financial gain. “If you have limited operational flexibility in terms of your staffing rotas, consider offering other team wellbeing boosts such as mental health leave days or free gym membership.” 20
Arroyo advises spas to look at how much they invest in training and knowledge rather than focusing just on financial compensation. “Retention is about looking at the entire professional and ensuring personal development for each employee,’ he explains. “A team member will leave if they lack opportunities to gain experience and grow. Nurturing your team will increase productivity and create significant savings in recruitment and re-training. This is in addition to securing talent and ensuring your company’s culture and DNA are preserved.”
Flexibility leads to balance
A healthy work-life balance is crucial to employee satisfaction, and Arroyo believes adaptability is one of the keys to achieving this. “We continue to see staff willing to give up their seniority or financial compensation to be able to spend more time with their families,” he explains. “I support flexible schedule formats that allow staff to sustain a more balanced lifestyle. This will eventually be reflected in the levels of each team’s engagement and productivity,” he concludes. PLATINUM RESOURCE 2024
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spirit in our colleagues and actively seek to create working environments that nurture our colleagues’ individual pursuits to boost their personal wellness.”
Facets of wellness
Pagan believes that providing support for colleagues is a key ingredient to a happy workplace. “We provide access to complimentary fitness classes and spa treatments as well as activities organised by our MOCare committee – from singing bowl events to art classes. We also have a dedicated colleague welfare site that hosts an array of tools to support their self-care,” he says. “We even consider spa building design, including natural daylight availability and dedicated team wellness facilities. For resort spas, offering an on-property creche could be a game changer for future recruitment.”
Review your benefits
“The next generation of spa staff will look for more personalised benefits as well as greater considerations for flexibility and wellness,” says Pagan. “This is something we will need to review and refine consistently to ensure we are meeting their needs and, in turn, nurturing them.”
Move towards wellness for all Jamie Pagan, area director, spa and wellness, Mandarin Oriental Hotel Group With extensive management experience, Jamie Pagan has worked within the wellness industry for more than 30 years, Before becoming area director of spa and wellness for Mandarin Oriental Hotel Group, he began his career at Gleneagles, moving into spa operations for ESPA. “Mandarin Oriental places a high value on wellness, positioning our spas, fitness and wellness centres at the forefront of the guest experience,” says Pagan. “We recognise that our colleagues also share this desire for optimal wellbeing. Being part of a brand that prides itself on being the best, our colleagues are always striving for improvement in themselves and for others. We value this PLATINUM RESOURCE 2024
Top tips to retain the talent on your team It is vital to attract and maintain a strong team to ensure your guests consistently have the very best experience. n By recruiting individuals who are aligned with your core company values, you can drive your business vision forward in a collaborative and mutually beneficial environment. n A benchmarking software tool is ideal to help support performance management. Many spa software suppliers also offer commission structure programmes, which can help to further incentivise staff to meet their sales targets and achieve their goals. n Within larger spa teams, consider creating different career paths for your staff to keep them engaged and motivated. n Finally, foster a feedback culture that empowers your whole team to share their opinions and expertise. If they are actively engaged, staff will be more motivated to learn about their roles and understand that their performance matters. 21
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Danny Golby The managing director of ESPA International outlines the guest preferences and design trends that will shape the spas of the future
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rends come and go, but I predict biohacking is here to stay and we’ll see it more and more in spas. Biohacking is very relevant to the spa industry but, as a term, it does run the risk of becoming overused, especially as it covers such a wide range of modalities and experiences. It’s up to us to define the uses and benefits of biohacking to spa guests and regulate the offering. This could be through wellbeing technology, including AI, that can be experienced as part of hands-on treatment or low-touch, self-managed options linking to at-home wearables or tech that guests use outside the spa. 22
Spiritual wellbeing is on the rise Going forward, spas will offer more meditation and breathwork, encouraging guests to connect better with themselves to achieve contentment. Treatments will focus on improving overall resilience and increasing energy levels, whether that be by improving circulation and reducing inflammation or aiding muscle recovery after exercise with cold water therapies.
Sleep will continue to be a big focus
Sleep issues are a trending topic and spas are well placed to help. I think the rise of sleep hygiene – helping guests to understand that PLATINUM RESOURCE 2024
DAN N Y G O L BY | ES PA
Image: Julien L Balmer
Clockwise from left: Danny Golby; 7132 Hotel, Switzerland; ESPA offers treatment and product expertise as well as turnkey design and consultancy; ESPA Life at Waldorf Astoria, Doha
what they do during the day, not just in the few hours before bed, helps them prepare for a restful night’s sleep – will continue. Our team is constantly innovating, developing techniques and collaborations that will elevate ESPA treatment results in areas such as sleep. Our holistic roots are our heritage, but we also embrace technology that’s proven to work with the natural processes of the body and the skin, to improve function and health, and support our guests long after they leave the spa.
The customer journey is evolving with a return to social spa experiences We are seeing more spas offering communal spa rituals to meet the growing desire from guests to be together. Demand for suites and treatment areas for two or more people is surging and, on a larger scale, future spas will have offerings that create a sense of community and togetherness, where guests with similar interests and goals can interact and network. PLATINUM RESOURCE 2024
Spa design is reflecting change
We are seeing spas add social spaces to appeal to millennials who are increasingly wanting this social spa experience. Changing areas and facilities are evolving to be more inclusive. Also in design, thermal suites are offering visual and sound elements to provide a more immersive and sensory experience.
About the brand One of the world’s leading spa and skincare brands, ESPA was founded in 1992 and acquired by THG in 2017 as part of its Beauty portfolio. As well as creating COSMOS certified products, ESPA offers a Design and Consultancy service that provides a turnkey solution in creating one-of-a-kind luxury spas. Its global team of over 150 skilled professionals has delivered more than 550 spas in 55 countries, amassing a huge breadth and depth of experience in designing, creating, launching and managing state-of-the-art spas within hotels and resorts. www.espaskincare.com 23
SUSTAINABLE SPA DESIGN FOR A GREENER FUTURE
In the coming years, new and existing wellness projects must illustrate the highest of green credentials. We explore what this means for the industry and discover simple changes spas can make to improve their environmental impact
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Aqua Sana at Center Parcs Longford Forest, Ireland
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rom eco-friendly building materials to reducing waste, using natural light and introducing energy efficient heating, sustainability in spa design and operations is a hot topic for our industry. For new properties there is a huge opportunity to embrace the principles of sustainability from the outset and create buildings that are environmentally friendly. But sustainability is often a confusing topic, especially with so many new technologies coming to market. For existing businesses, it can be hard to retrofit a property to make meaningful eco-friendly changes, but it is possible to meet these challenges with innovative solutions. Spas by their very nature use a lot of energy and water to fulfil the promise of rest and
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relaxation in beautiful surroundings. In this report, we highlight some innovative ways to save energy and money in your spa business. Given the increased consumer demand for sustainability in business, the issue of greenwashing is becoming more prevalent. This is where companies make broad sustainability claims or convey a false impression of eco-friendly policies without evidence. Greenwashing is now subject to regulation in many territories with governments and advertising authorities closely monitoring the eco-friendly claims of businesses. We talk to some of the industry’s leading spa designers about the technology and materials that are changing the way spas are being built and what it means for the future of wellness design. 25
Eco-friendly materials and finishes From environmentally sound clay renders to natural-looking materials made from recycled plastic, designers have a whole new palette of inspiring resources Beverley Bayes creative director, Sparcstudio As the creative director at Sparcstudio, Beverley Bayes has overseen many award-winning spa designs, including The Spa at South Lodge in Surrey, UK, which has won numerous sustainability awards. “Sustainability in spas has been in the spotlight for some years,” she says, “but now we are seeing true innovation in terms of the sustainable materials and finishes that are available for project designers to use. “Many of these materials also have health and comfort benefits, including reducing noise or providing thermal insulation, and are non-toxic or boast low volatile organic compound (VOC) Right from top: Sparcstudio projects – Cottonmill Spa at Sopwell House, Hertfordshire; Aqua Sana at Center Parcs Elveden Forest, Suffolk
How to avoid greenwashing Warrick Burton Managing director, Titanic Spa, Yorkshire, UK “To counter claims of greenwashing, it is crucial to prioritise transparency and credibility in your sustainability initiatives. “Emphasise the importance of open communication with your audience, whether they are guests or the wider community. “Consider forming a dedicated sustainability committee, like we have at Titanic Spa, to regularly assess your progress, educate others and evaluate the effectiveness of your efforts. “It is important to always maintain a commitment to ongoing improvements, adapting your eco strategies in alignment with current environmental developments. The ultimate goal should be to set an example and establish a standard for authentic sustainability in our industry.” www.titanicspa.com 26
emissions. Our clients (an increasing number of which are B Corp-certified) recognise the need to create sustainable environments, and this is also important to discerning customers.”
Sustainable by design Bayes says that among the eco-friendly materials being specified are clay-based wall renders. “Clayworks produces a natural and PLATINUM RESOURCE 2024
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non-toxic version, with low VOC emissions and no synthetic, concrete or lime additives,” she explains. “It is made from readily available, naturally abundant materials from Cornwall.” She continues: “Countertop surfaces formed from waste plaster and wood chips; eco paint ranges with low VOC’s; and hemp fibre building products are new ways to approach design and build. Cork flooring is another – a refined plank type product utilising waste cork from cork forests and bottling plants in western Europe. These add thermal insulation and noise reduction, while improving air quality. “Natural linen-looking textiles and rugs that are made from recycled plastic bottles are highly durable and perfect for spa use. We are also endeavouring to specify a lot less laminate and are instead opting for solid timbers, including reclaimed English ash, salvaged from tree felling resulting from Ash die back disease in the UK.” www.sparcstudio.co.uk
United Nations Sustainable Development Goals
Adopted in 2015, the United Nations General Assembly established the 2030 Agenda for Sustainable Development. This includes 17 interlinked Sustainable Development Goals (SDGs) that serve as a shared blueprint for peace and prosperity for people and the planet. These goals are often cited by architects and developers as guiding principles in their design projects. The goals include eliminating poverty and hunger while promoting good health and wellbeing. Clean PLATINUM RESOURCE 2024
water and sanitation is emphasised alongside affordable and clean energy; decent work accompanying economic growth. The promotion of sustainable cities and communities with responsible consumption and production and climate action are also central. The SDGs emphasise the interconnected environmental, social and economic aspects of sustainable development by putting sustainability at the centre of development. https://sdgs.un.org/goals 27
Image: Robert Miller
Building for longevity While a modern approach and new technologies can improve the design of spas, much can be learned from looking at examples built a long time ago Maria Vafiadis founder and managing director, MKV Design An instinctive leader in luxury interior design, Maria Vafiadis has proven her versatility across multiple high-end projects over the last 20 years. “As a designer of hotels and spas, I believe that the most important contribution I can make to sustainability is to plan and design projects for longevity,” she says. “Innovation and new technologies definitely have a part to play but, when it comes to spas, I think it is instructive to look back at ancient design principles. After all, many Roman baths and Middle Eastern spas survive today, centuries after they were built. I wonder if this will be so for those being constructed now.”
Working with the land Vafiadis says that architects of ancient spas seemed to know how to work with the local climate and natural terrain. “Buildings were orientated to capture, or avoid, natural light, which naturally reduces energy consumption 28
and provides both the introverted and extroverted spaces that a spa requires,” she points out. “Also, courtyards were a frequent feature, creating a healthy degree of ventilation while protecting visitors from high winds. “Today we tend to talk as if it’s our generation who have discovered the ecological and societal virtues of sourcing and producing locally, but construction materials long ago were almost always local – therefore more likely to be suited to the location – and decorative features were made by indigenous craftsmen, thereby putting something back into the local community.” www.mkvdesign.com
Above: the swim-out pool at Hotel Royal Savoy Lausanne Switzerland
“As a designer of hotels and spas, I believe that the most important contribution I can make to sustainability is to plan and design projects for longevity.” Maria Vafiadis, MKV Design
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Conservation and respect for nature Buildings should honour the landscape in which they stand, and upcycling, solar power, composting and plastic reduction all have a part to play Bill Bensley founder, BENSLEY Respected for his award-winning hotels, landscaping and interior designs, Bill Bensley is a passionate conservationist and philanthropist with a unique take on spa and resort development. “Be respectful of the land you have been given to develop,” he states. “Build in a place of natural beauty wherever possible, creating a sense of place, peace and tranquillity. “Focus on the preservation of energy, be it by way of solar power harvesting, or building intelligently to reduce energy consumption. The principle of minimal intervention focuses on the conservation of the natural contours of the site, and how to adapt designs to fit them.” Bensley believes the power of the sun can be harnessed in several ways. “When designing use natural light from both sides of a room,” he says. “Also, solar panels can save hotels up to Below: the upcycled train-carriage spa at InterContinental Khao Yai Resort, Thailand
35% on heating, power and lighting. Depending on the system and energy prices, instalment costs can be offset in 4-12 years.”
Upcycling to reduce footprint In addition to locally sourced materials, Bensley urges people to think outside the box when it comes to design. “I love to use tents for hospitality projects because their eco footprint can be so very light. And for years I have advocated and practiced breathing new life into old objects. At our newly opened InterContinental Khao Yai Thailand we have taken upcycling to a new level in that our spa is housed in an old Thai train carriage. “New standards should include basic equipment to avoid wasting natural resources. These can include a water bottling plant, compost shredder, composting system, refillable bathroom amenities, and a set of Igloo boxes to clean plastic out of the supply chain.” www.bensley.com
“We should shoulder more responsibility concerning education, clean water, energy consumption, food waste and conservation.” Bill Bensley, BENSLEY
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The case for renewable energy By utilisiing the power of often abundant local natural resources, spas can pioneer higher eco standards while also saving money in their operation Alberto Apostoli founder, Studio Apostoli Architect Alberto Apostoli has long been at the forefront of spa design, creating numerous sustainable projects including Lefay Resort & SPA Lago di Garda. “My design philosophy is rooted in holism, which considers the individual to be closely connected to their surroundings,” he explains. “Every place of wellness, to be conceived as such, must take into account the needs of the individual – considered in the body-psycho-soul triad – but also of the environment. A deep respect must be had for its ecosystem, landscape and traditions.”
How to make an existing spa more sustainable Christine Hartigan Head of spa and wellness design, Space & Place Review your energy use
Have a clear understanding of your energy bills. Use specific consumption meters on the kit – this is the first step towards identifying areas where energy consumption can be reduced.
Implement practical measures
Switch from fossil fuel boilers; buy power from a decarbonised electricity supplier; adjust heat settings; implement chemical-free cleaning regimes; and find solutions for washing robes, towels and sheets using less water and chemicals.
Hire a sustainability consultant
They will create a whole-life carbon assessment and an energy strategy, with suggestions for implementing green technologies and upgrading to more energy-efficient equipment. They can recommend on-site energy generation and storage options, and can examine your building’s fabric and insulation. www.space-place.com 30
From above: the salt-water pool at Lefay Resort & SPA Lago di Garda; sustainable design at Casa Cipriani, Milano, Italy
Apostoli believes that the solution is biocompatible wellness centres, which employ renewable energy sources and are harmonised into the landscape and its morphology. “I designed Lefay Resort & SPA Lago di Garda in Italy according to these principles,” he says. “It is equipped with biomass, cogeneration and photovoltaic panel systems, combined with rainwater harvesting tanks. Modern technologies such as biomass generators, water source heat pumps and photovoltaic systems should now be standard systems for supplying electricity and heat to spas.”
Alternative energy at work “Sourcing heat from biomass boilers avoids the combustion of methane gas, and does not involve the extraction of resources from the subsoil,” explains Apostoli. “Therefore they have a lower carbon footprint.” He points out that water basins, such as seas or nearby lakes, can also be exploited PLATINUM RESOURCE 2024
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“The only possible future of the field is biocompatible wellness centres, which employ renewable energy sources and are harmonised into the landscape and its morphology.” Alberto Apostoli, Studio Apostoli
Green certifications you need to know B Corp
B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. www.bcorporation.uk EarthCheck
EarthCheck specialses in benchmarking, certification and advisory services, focusing on the environmental and scientific dimensions of the travel and tourism sector. https://earthcheck.org Green Key
The Green Key certificate is a leading standard for excellence in the field of environmental responsibility and sustainable operation in the tourism industry. www.greenkey.global
Leadership in Energy and Environmental Design (LEED) Certification
as a heat source for heat pumps. “The refrigeration cycle can generate heat for winter and air conditioning in the summer, as well as domestic hot water,” says Apostoli. “The limited temperature fluctuations in the fresh or saltwater basin over the year make this energy source more stable than air. “These technologies, when combined with photovoltaic systems for electricity production, constitute an ideal solution with zero-emission operation and easy realisation.”
LEED certification provides a framework for healthy, highly efficient and cost-saving green buildings, which offer environmental, social and governance benefits. www.usgbc.org/leed
The Passive House Institute
Passivhaus is a leading international design standard, delivering high levels of comfort and health, and reducing energy use in buildings. www.passivehouse.com
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Reducing energy use through lighting design Natural light can play a key role in delivering a harmonious spa experience, while LED technologies add the ability to control the atmosphere and save on cost Clodagh, founder, Clodagh Design Clodagh has been designing hospitality projects since the 1970s. A pioneer in green design she has a particular interest in the impact of design on wellbeing. “At Clodagh Design, our approach to sustainable lighting centres on minimising energy usage by implementing automatic all-lights-off systems and prioritising the use of LED lighting,” she explains. “Installing these systems in spa projects presents a double advantage: conserving energy while fostering a tranquil spa atmosphere. LED lights, renowned for their energy efficiency and adaptable colour settings for various moods, significantly enhance the relaxing ambiance of spas while also saving money and the environment.”
A full spectrum of light While optimising natural daylight is crucial, Clodagh adds that full-spectrum lighting 32
From top: Miraval Arizona Resort & Spa, US; Six Senses Douro Valley, Portugal
and achieving the right colour temperature for specific areas can enhance the guest experience. “We leverage smart systems, such as Lutron’s Ketra, a light fixture that tracks the rhythm of energy usage,” she says. “This works seamlessly with spa lighting controls to create powerful and personalised smart spaces.” Another example Clodagh gives is the use of lights that shift with the sun throughout the day, dissolving the boundaries between indoors and outdoors. “In future projects, we will harness renewable energy sources by utilising solar receptors and solar glass,” she concludes. www.clodagh.com
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Sustainable water management Spas are dependent on the use of water to provide a meaningful wellness journey, so where it comes from and how it is processed is crucial to a sustainable operation Antonio Rodriguez, co-founder of Matteo Thun & Antonio Rodriguez Design A partner of architect Matteo Thun since 2003, Antonio Rodriguez develops architectural and interior styling, and product design projects, particularly in Asia. “A conscious design approach is essential, as sustainable water management should be at the top of every hotelier’s list,” says Rodriguez. “The key is to minimise water waste and its impact on the environment. “We have been designing and building hospitality projects for more than 30 years and often these hotels and resorts offer their guests lavish spa areas, for which we always seek solutions that ensure sustainable water management. Actually, this conscious approach goes beyond comfort and convenience and is now being requested by the modern wellness traveller.”
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Reduce, reuse and recycle Rodriguez advises installing water recycling and filtration systems that clean, disinfect, filter and reuse spa water, reducing the need for frequent water changes. “We also use energy efficient and water-saving equipment such as low-flow pumps and heaters,” he says. “Moreover, since we also design the products for spas and hotel bathrooms, we work with our clients’ technical teams to find design solutions for faucets and showers with aerators to reduce water flow without creating the impression of water shortage. Most toilets use less than four litres with each flush. “If at all possible, every spa operator should try to capture and filter rainwater for topping up pools, reducing the demand on potable water sources,” he advises. “Spas should also educate guests and staff on water conservation practices to ensure everyone contributes to sustainability efforts.” www.matteothun.com
Below: Vigilius Mountain Resort, Italy
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SPABREAKS.COM Abi Selby
The founder of Spabreaks.com and chairman of the UK Spa Association discusses the importance of understanding data to running a successful business
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think what the pandemic demonstrated is that the people in our industry, by their very nature, are incredibly caring and holistic. However, there is without doubt a void, commercially speaking, in how we approach the running of spas. Not thinking of spas as a commercial entity can lead to managers making knee-jerk decisions to get bookings in – and while this can result in a busy spa, it doesn’t necessarily lead to one that is profitable.
We need to run spas as a business
Guests who come to spas through discounts and mob deal sites are often loss-leading bookings, 34
and they aren’t loyal. Spas need commercial independence and to be cost centres in their own right. This gives spa managers the freedom to step away from discounting and instead make targeted marketing, training and recruitment decisions that work for the individual business.
Collating and understanding your data from the outset is critical Only by collecting and making an effort to understand business-related data can spa managers run a successful operation. Data and spas don’t sit naturally together, but without PLATINUM RESOURCE 2024
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Clockwise from left: Abi Selby; the Sky Pool at Shangri-La The Shard, London; The Old Inn, Co Down, Northern Ireland; the vitality courtyard at Hope Street Hotel, Liverpool
granular, detailed numbers, we’re essentially running spa operations blind. Data is essential to knowing what makes your spa tick. Without it, you can’t unpick what works or know what’s being booked when and by whom, or what packages sell and what guests expect when they get to you. Not all spa managers are naturally data-savvy so if it’s not a skillset you have within the business, invest in someone who understands data and analytics. Data-driven decisions are key to running a spa business profitably and successfully.
The shift towards last-minute bookings will continue in 2024 Historically people planned spa trips in advance, typically around special occasions. Now the lead time for booking a spa day or break is very short; 28.9% of spa day bookings on Spabreaks.com are made within seven days of arrival and 50% are within two weeks. PLATINUM RESOURCE 2024
Pre-pandemic we could forecast sales almost to the day – that’s completely changed. This presents challenges for spas, particularly around staffing availability and the management of bookings and treatment diaries. But there are also opportunities, as it will mean spas are busy, especially at peak times, which will limit the need for discounting and ultimately be better for your bottom line.
About the brand Founded in 2008, Spabreaks.com is the UK’s largest, independent spa booking service, currently working with more than 500 spa and hotel partners. Spabreaks.com provides sales and marketing expertise to help its partners grow their businesses by selling a mixture of spa days and breaks to drive profitable bookings. Partners can manage their own availability online through its Supplier Portal and Spabreaks.com can help sell distressed stock, promote new products or fill gaps in inventory. www.spabreaks.com
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CARING FOR THOSE TOUCHED BY CANCER Cancer-safe spa treatments and the shortage of cancer care trained therapists is a key focus for spa leaders. We ask what must happen for the industry to safely and whole-heartedly embrace cancer touch therapy
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here has been a surge in the number of spas and skincare brands offering cancer touch therapy in recent years. With figures from UK charity Cancer Research showing that the disease will affect one in two people during their lifetime*, the need for even greater levels of inclusivity in spas is clear. For too long, spas turned guests affected by cancer away for fear of contraindications. With the advent of the Standards Authority for Touch in Cancer Care (SATCC) – founded by Susan Harmsworth in 2021 – and a host of dedicated industry trainers, the tide has begun to turn. There are now numerous specialised training courses for spa therapists, and brands are also investing in developing products and training. The medical processes associated with cancer can be lonely and isolating, so offering restorative hands-on therapy is a hugely positive action. Nevertheless, there are challenges that cannot be ignored. Not all training is up to a safe standard and therapists without adequate instruction are at risk of being exposed to situations they aren’t equipped to handle. We speak to seven experts in the field to explore the opportunities and challenges of offering hands-on treatments for people affected by cancer and other serious illnesses in spas. 36
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The importance of training
The Made for Life Foundation works to welcome those with cancer into spas
Sue Harmsworth, MBE, founder and chair, Standards Authority for Touch in Cancer Care An icon of the global wellness industry, Sue Harmsworth, MBE created the Standards Authority for Touch in Cancer Care (SATCC) to help prevent people being turned away by spas when they need them most. “There are more than 200 different types of cancer; it’s a disease that will impact half of us**,” she warns. “I created the SATCC as I felt it was high time the spa industry whole-heartedly supported people affected by this all-pervading disease. Our aim? To ensure spa and wellness therapies remain an option for those dealing with what will likely be one of the greatest challenges they’ll ever face.” Harmsworth believes the industry has a duty to help enhance the lives of people with cancer. “The medical process can be so hard; we’re able to offer gentle, nurturing ways to help people feel human again,” she says. “My ultimate hope is that the UK spa and wellness industry will become a key support option for the NHS.”
The importance of in-depth training
“As cancer rates rise, so too does the industry wide need for more advanced therapists,” Harmsworth says. “If one in two people are going to face this illness, then realistically those people are already staying in your hotels, they’re using your spas. If you don’t provide proper cancer-related training, you’re doing a disservice to these guests, and to your staff.” She warns that young therapists especially need education in this area. “We must step away from quick, one-day – or even shorter – training courses; they can do so much more harm than good. Therapists need Level Three training, then specific training must be a minimum of three days. Any less and we’re not empowering therapists, we’re exposing them to more risk and worry.”
Cultivating emotional intelligence
“What worries me most,” says Harmsworth, “is what will therapists who are under-trained do 38
“Therapists need Level Three training, then specific training must be a minimum of three days. Any less and we’re not empowering them, we’re exposing them to risk.” Sue Harmsworth, SATCC if they encounter an issue? At best, it creates a tense, uncomfortable situation for the guest. “I believe it’s better not to offer cancer therapy at all than to do it badly. After receiving quality training, we see therapists’ empathy, confidence and emotional intelligence grow. They feel much more able to take charge of any given situation. It’s a moral obligation we do this but do it properly. Otherwise, we’re putting our staff in an impossible situation as they will encounter people touched by cancer.” PLATINUM RESOURCE 2024
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“Cancer affects half of humanity. If the wellness industry is about empowering people to be well, what are we waiting for? The time to invest in therapists and guests is now.” Amanda Winwood, Made for Life Foundation surgeons and Plymouth University, not one single professional said ‘do not touch people with cancer’. There’s nothing to be feared from soft-touch therapeutic massage.”
The true meaning of bespoke
Throw those spa doors wide Amanda Winwood, founder, Made For Life Organics and Made for Life Foundation Amanda Winwood launched the Made for Life Foundation in 2008 to support people touched by cancer. She is also a member of the SATCC advisory board “Why should our industry be offering cancer touch therapies?” she asks. “Because it’s the right thing to do – it’s necessary. Offering a modicum of comfort in people’s hour of need is just doing the right thing. And commercially? Go and do the maths, it’s not complicated. It’s the right thing to do across the board.” Winwood points to the difference proper training can make to therapists. “In Made for Life Cancer Touch Therapy training, we see therapists arrive terrified of facing someone with cancer, then move from fear to confidence. It is transformational training. “There’s still some residual worry out there that massage can somehow spread cancer, but during our research with oncology specialists, PLATINUM RESOURCE 2024
“Training should be about creating well informed, confident therapists who can have a conversation about what the guest has gone through, then adapt a treatment to their needs. Once they’ve got the theory and knowledge of treatments and side effects, therapists can tailor to the individual whether they have cancer, fibromyalgia or other illnesses and help anyone to feel like a nurtured human being. “Cancer affects half of humanity. If the wellness industry is about empowering people to be well, what are we waiting for? The time to invest in your therapists and guests is now.”
Next-level training Diane Hey The founder of Armonia Training, co-creator of the Wellbeing Holistic Therapy Standard and member of the SATCC advisory board, explains the aims of cancer-touch training “Many brands and organisations don’t insist on the minimum Level Three pre-requisite for training, but it’s a must. “Cancer touch therapy is a robust, higher-level of training that requires a therapist to have empathy and a high base-level of ability. “We’re aiming to create therapists who can see a human being, whatever their need, and modify a treatment to make something wonderful available to them. That’s the essence of everything we’re trying to do.”
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Use non-restrictive language Julie Bach, integrative therapist and executive director, Wellness for Cancer An educator in cancer, Julie Bach created Wellness For Cancer to help those affected by the disease globally. “The initial idea for Wellness For Cancer was sparked by my experience as a caregiver when my mother had ovarian cancer,” she explains. “Her positive response to touch therapy left me with an overwhelming desire to extend this healing to others. “I believe touch therapies in spas help to destigmatise the fear surrounding cancer, which is helpful for our collective role in health and healing. Being there for people when they need us most makes us more appreciative of our work; we cannot provide wellness only for well people.”
Moving away from menu offerings
Bach says there should be ways to let guests know you can take care of them without putting a cancer service explicitly on the menu. “A person touched by cancer is still a person, just like any other,” she emphasises, “By offering cancer-specific treatments you define and confine them to certain services. Of the millions of guests spas see, fewer will be actively undergoing cancer treatment; many more will be living with the aftermath. These guests will always need treatment adjustments and won’t want to be restricted to ‘the cancer treatment’ for the rest of their life.” For a more personalised solution, she suggests “putting a purple ribbon on the menu to symbolise cancer treatments or adding a
simple statement: “Our therapists are trained to adapt your service for a variety of conditions including pregnancy, injuries, cancer and more. Please let us know when booking.” “The crux is this,” adds Bach. “therapists must be trained to use critical thinking to adapt any treatment on the menu to a guest with cancer. Offering cancer therapies won’t be a differentiator for long; at some point in time soon, every brand and operator will have to have therapists that are adequately trained.”
“A person touched by cancer is still a person – they won’t want to be restricted to ‘the cancer treatment’.” Julie Bach, Wellness for Cancer
Insurance made simple The SATCC has negotiated with various insurance providers to offer insurance options for those spas, salons and independent therapists who are SATCC-approved and have gone through due process. Each has agreed to provide cover for SATCC-approved operators. Contact Ellie at the SATCC (ellie@satcc.co.uk) for guidance on which insurers to approach. 40
This page: Wellness for Cancer believes touch therapies can help to reduce fears around the disease
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Make your spa all-inclusive Jennifer Young, founder, Jennifer Young Training School and Beauty Despite Cancer Jennifer Young is a recognised expert in specialist skincare for those living with and beyond cancer. Beauty Despite Cancer works alongside the Jennifer Young Training School to create accredited protocols for oncology touch therapies. “What we’re giving the client with oncology touch therapies is normality,” she says. “That’s the focus of our training. We’re aiming to treat that client in the same fabulous way we would everyone else.” Young says that whether or not a specific cancer touch menu is offered, excellence is the key: “Until we have enough adequately trained therapists, offering a set treatment with a known protocol can be the best option for some spas; it’s better to offer something that’s done really well.”
Addressing fear
Conversations around cancer touch care have moved the industry on, says Young. “When we started cancer touch training, the therapists arrived scared, now they come in excited and raring to go,” she explains. “We used to start by addressing fear and reassuring therapists, but we no longer need to do that. Now we must develop our ability to work with anyone who walks through the door by giving therapists the confidence not to have to discriminate. “It’s criminal not to welcome people who are affected by cancer. It’s blatant discrimination. There is no reason for it. Whatever excuse is in the mind of the general manager or spa director, it’s irrelevant. We’re a caring, healing industry and this should be a fundamental part of our role.”
Jennifer Young provides specialist training for therapists
Overcoming fear Marc Innes The principal of the School of Natural Therapies and member of the SATCC advisory board outlines the most crucial aspects of cancer touch training “Cancer touch training is as much about reversing therapists’ fear as it is about teaching them safe techniques. “For many people, fear was embedded in initial training. I remember tutors talking about contraindications, risks and being sued, and how scary that could be, which is not a positive way to start. “Good therapists, in their heart, want to put their hands on someone and make a difference. Our job is to unravel any fear, show them how cancer really spreads, teach them that massage can’t logically be responsible and how to change someone’s day for the better.”
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Marketing advice
How to shape cancer touch treatments “There are two approaches for marketing an oncology massage offering,” says Julie Bach. “You can opt to offer a treatment that’s specifically for guests with cancer, or a truly hyper-personalised offer for a variety of presenting conditions. Your degree of personalisation will differ across the spectrum of options based on your business and the capabilities of your team.”
Questions to consider when devising a marketing strategy • Why this offering? Why now? What are you hoping to achieve? • What problem or opportunity are you addressing? • Are you marketing the service in the hope that you will capture revenue from a new market or are you looking to retain existing guests as they move thorough their life journey? • Is marketing a cancer-specific service going to impact a business metric? If so, which one? https://www.cancerresearchuk.org/health-professional/ cancer-statistics/risk/lifetime-risk#heading-Zero ** https://www.nhs.uk/conditions/cancer/#:~:text=The%20 cancerous%20cells%20can%20invade,of%20cancer%20 during%20their%20lifetime *
Massage for pain management Dr Nina Fuller-Shavel, MB BChir and MA Hons Natural Sciences, MSc Precision Cancer Medicine Dr Nina Fuller-Shavel is a precision health and integrative medicine doctor – a scientist and educator who founded and directs the Synthesis Clinic in Hampshire, UK. “After more than a decade in integrative healthcare, I can confidently state that as long as a therapist is qualified in oncology massage – and is not directly massaging over the tumour – there’s no evidence it can cause cancer metastasis,” she says. “Just increasing blood flow does not spread cancer; to spread, cancer cells must undergo a series of changes in their biology and behaviour, which you cannot induce with massage. 42
This page: people touched by cancer require a wide range of wellbeing activities to ease their journey Right: The Made For Life Foundation is a key player in cancer-touch treatments
“Massage is now being supported in the Integrative Medicine for Pain Management Oncology SIO-ASCO Guidelines. It’s recommended for alleviating pain in patients and survivors of cancer, especially for those experiencing chronic pain following breast cancer treatment or during palliative and hospice care.”
An important part of self-care
Fuller-Shavel believes that feeling connected with another human benefits people’s quality of life: “It’s an important part of self-care that patients can give themselves during cancer treatment. Oncology massage is a very valuable therapy; it can be great for physical and mental wellbeing benefits and helps patients to reconnect with the body in a positive way.” However, she does caution spas to be aware of the fact that people can have emotional reactions during cancer touch therapy. “It’s vital to train therapists to hold space for this PLATINUM RESOURCE 2024
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Contacts and approved training providers SATCC Operators and brands looking to get accredited, and therapists wishing to register with the SATCC should email ellie@satcc.co.uk www.satcc.co.uk
“I caution spas to be aware that people can have really emotional reactions during cancer touch therapy. It’s vital to train therapists to hold space for this and teach them coping mechanisms.” Dr Nina Fuller-Shavel, Synthesis Clinic and teach them coping mechanisms and how to seek support themselves,” she explains. “There must always be someone for therapists to escalate their own worries to. “Sticking to the scope of practice is also vitally important, even for us within the medical field. A qualified cancer touch therapist isn’t a nutritionist or psychologist – equip your team with reputable sources they can direct people to if they open up and ask for advice. The Oncio app (www.oncio.org) is the first free app available to adults affected by cancer that empowers them to practically put integrative oncology tools and strategies into action. It offers an evidence-informed tool kit that is practical and easy to use.” PLATINUM RESOURCE 2024
APPROVED TRAINING PROVIDERS Amethyst Trust Tel: +44 (0) 7582 006428 Email: enquries@amethysttrust.co.uk www.amethysttrust.co.uk Christine Clinton Wellness for Life! Tel: +1 (215) 206 3408 Email: christine.clinton4@gmail.com www.christineclinton.com The Jennifer Young Training School Email: jennifer@jenniferyoung.co.uk www.jenniferyoungtraining.com Made for Life Foundation Tel: +44 (0) 1326 221777 Email: emma.williams@madeforlifeorganics.com www.madeforlifeorganics.com The School of Natural Therapies Tel: +44 (0) 20 3544 6544 Email: marcinnesmassage@googlemail.com www.schoolofnaturaltherapies.com Wellness for Cancer Tel: +1 (970) 376 6220 Email: julie@wellnessforcancer.com www.w4cancer.com
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ELEMIS
Noella Gabriel The co-founder and global president of ELEMIS discusses the power of touch and why therapist training is the key to future spa business success
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ow truly is the spa and wellness industry’s moment. Everyone wants to go and have treatments and they want to visit beautiful spa locations all around the world. So, let’s not disappoint – let’s deliver with high touch, high tech, high engagement, wonderful products and wonderful experiences. We’ve all worked too hard in this space to let this opportunity pass untapped, and we owe it to ourselves and our clients. Every business should be thinking: “We’re the only brand that does what we do so well, and there is huge demand from consumers for what we offer, so let’s capitalise on this moment.” 44
As an industry we have a commitment to deliver touch to our clients There is a deficit of touch in society and there is great demand from our guests. If we don’t get it right and employ the right people we could really miss a golden chance to fulfil this need. I recognise it’s not the easy route – to recruit those with the most potential and educate them. But when I go to a spa, I want to meet a skilled therapist who is soulful and knowledgeable. I actually think if you go for a total technology experience tomorrow, you will be missing one very important thing – touch is the missing link in the chain. PLATINUM RESOURCE 2024
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Clockwise from left: Noella Gabriel; ELEMIS Pro-Collagen Glow Boost Exfoliator; the brand has trained more than 60,000 therapists; the hero Pro-Collagen range
The way young therapists are trained today has evolved
When I see ‘touchless’ experiences promoted, it breaks my heart
Where they learn and how they learn has changed. They don’t want a manual. Learning has to be user-friendly on the phone, on a laptop, on an iPad and via online learning. This isn’t the end of in-person training but we need to move beyond the word ‘education’ to empowering knowledge. We also need to make the industry attractive to new recruits.
I feel passionately about this. Yes, there is a space for technology, absolutely, more than ever before. We can predict skin type in the future and our pre and post-treatment connection with guests is technology-based. But nothing can beat the beautiful touch of a therapist’s hands that deliver great results This can even be supported by facial technology, but it must remain rooted in touch.
The consumer is changing and we must change with them People are looking for something more. They have had enough of doing their facials and self care at home. They want a place to go. They want to put on a robe and enjoy sharing spaces and great treatments led by knowledgeable teams. They want results. We cannot simply pay lip service to this anymore; we’ve got to put our futures in educated hands. PLATINUM RESOURCE 2024
About the brand As a leading luxury British skin wellness brand, ELEMIS is globally recognised for harnessing the power of natural ingredients and scientific innovation. Available in over 1,500 spas around the world the brand has trained 60,000 therapists since 2013. With over 30 years’ experience delivering result-driven products and treatment, ELEMIS is available in 111 countries. Its award-winning products include the hero Pro-Collagen Marine Cream and its partner collection. www.elemis.com
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ME D I CA L WE L LNE S S Doctor-led programming continues to grow as guests take a preventative approach to their healthcare and wellbeing
THE PURSUIT OF LONGEVITY We ask the experts how demand for health optimisation is fuelling the development of science-based preventative health programming at wellness destinations worldwide
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he market for longevity and health optimisation is booming as more people seek out preventative health measures that can have a real impact on a variety of lifestyle-related diseases. This came into focus for many people during the pandemic and continues to sharpen. While estimations of the true market size vary depending on the companies surveyed, most reports predict that the market for medical wellness will grow around 6% per year up to 2028. Figures from the Global Wellness Institute predict wellness tourism will hit $1.3 trillion (£1.03 trillion) by 2025. These numbers demonstrate a hunger for medical wellness programmes that are based in science and effortlessly blend with healing modalities and spa therapies. Most take a 360-degree approach, including diagnostics using the latest technology and advanced medical programmes to offer a pathway to optimal health. Much of the innovation and growth has taken place in Europe, where the Lanserhof Group has just announced a new opening in Spain in 2026. Taking a global view, Clinique La Prairie has recently expanded across Asia and will soon debut by the Red Sea in Saudi Arabia, at Amaala, where it will be joined by Jayasom, the new brand from Chiva-Som. Celebrated Spanish clinical brand SHA Wellness recently opened its new outpost in Mexico, while Philippines-based The Farm is scheduled to open in Jordan and is looking at new locations in Europe. We talk to some of the industry’s leading experts about how the medical-led developments in spas are changing lives today, and what is to come in the near future.
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The importance of doctor-led programming for medical wellness
Dr George C Gaitanos, chief scientific and operating officer, Chenot Group Committed to science and research, Dr George C Gaitanos heads up the Chenot Group, which has properties in Azerbaijan, Switzerland, Italy, Morocco and Montenegro. “As the spa model evolves in response to a new era of medical wellness, many core components of the traditional spa offering have taken a backseat to treatments and therapies driven by technology,” he says. “The role of the doctor becomes increasingly important in this environment. At Chenot, our medical team use their expertise to interpret diagnostics, tailor programmes and deliver treatments, all according to an evidence-based protocol.” Dr Gaitanos says people are more aware of the responsibility they have for their own health and have started to engage in proactive and preventative health wellness practices. “The challenge in the sector is the lack of expertise and experience in treating the body as a system,” he explains. “With this knowledge, doctors can use biomarkers and monitoring to 48
“It’s essential to be able to link modern medicine with complementary healing practices too, in order to effectively promote health.” Dr George C. Gaitanos, Chenot Group Above: Chenot’s celebrated health resorts offer personalised medical-led wellness programmes
help identify ways to enhance functionality. The role of the doctor is to educate guests so they understand health wellness as a way of life.”
Personalisation and precision medicine
According to Dr Gaitanos, the future of medical wellness programmes lies in personalisation and precision medicine. “This is something we have been focusing on for years at Chenot, with our work in the epigenetics space,” he says. “In the future, we will see many new and established players evolving their offering in the medical wellness space. “But biohacking and anti-ageing technologies are difficult, not to mention costly, to deliver properly. It’s essential to be able to link modern medicine with complementary healing practices too, in order to effectively promote health. We need to ensure that we retain humanity, warmth and an ability to understand clients and respect the body’s natural rhythms.” www.chenot.com
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The growth of gene and DNA testing Simone Gibertoni Global CEO, Longevity, Clinique La Prairie As CEO of the renowned Swiss medical clinic, Simone Gibertoni is overseeing the expansion of the brand to Asia and the Middle East. “While we are all born with an immutable genetic code, external or epigenetic factors such as lifestyle and environment affect how our genes express themselves,” says Gibertoni. “Genetic tests can provide valuable insights into an individual’s genetic makeup, to provide guidance for improving one’s overall wellbeing. They can shed light on how genes influence various lifestyle factors, and this information can be used to help make informed decisions about daily habits. They can help us understand how the body processes nutrients or vitamins – or caffeine – enabling optimised diet, sleep or fitness programmes.” Gibertoni says that, combined with other markers, epigenetics – which measures how one’s environment impacts gene expression – enables meaningful intervention with robust health insights for the patient. “New generation DNA readings can measure biological age and Below: Clinique la Prairie in Montreux, Switzerland
give data on how the homeostasis of cells and tissues is impacted by an individual’s lifestyle choices,” he says. “That is to say: does fasting work for you, or is it to your detriment? Should you be doing HIIT training, or is it negatively affecting your natural genetic expression?”
Positively influencing genetic expression
“Health programmes based on epigenetics – which are designed positively to influence genetic expression – are set to be a key innovation over the next decade,” says Gilbertoni. “This includes the ‘stress’ genetic profile. We have introduced a pioneering epigenetics test that identifies stress overload signatures. It reveals the individual impact on immune, cardiovascular, metabolic and neuroendocrine (mood) systems, with precise suggestions to improve them. “At Clinique La Prairie, genetics has taken a front seat, with DNA tests forming part of our Revitalisation, Master Detox and Healthy Weight programmes.” www.cliniquelaprairie.com
“Health programmes based on epigenetics – which are designed positively to influence genetic expression – will be a key innovation over the next decade.” Simone Gibertoni, Clinique La Prairie
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The health benefits of fasting Nils Behrens CMO, Lanserhof Group Nils Behrens is an expert in the field of holistic medicine and sustainable regeneration. After a decade at Lanserhof, he is also the host of the podcast, Forever Young. “Fasting has been practiced for centuries, not just for spiritual reasons but also for its numerous health benefits,” says Behrens. “Modern science is now catching up to ancient wisdom, confirming that fasting can have a profound impact on wellbeing. One of the most significant benefits is cellular autophagy, a natural process where cells remove damaged components, thereby promoting regeneration and repair. Fasting also helps to reduce inflammation, improve insulin sensitivity and enhance brain function.” As well as being a powerful tool for weight management, as it helps to regulate hormones Below: Lanserhof’s award-winning health destinations offer guests a science-based approach to wellness
related to hunger and metabolism, Behrens says that fasting has also been shown to have a positive impact on longevity. “By reducing the risk factors for chronic diseases like diabetes, heart disease and cancer, fasting contributes to a longer, healthier life,” he explains.
The future of fasting
Fasting programmes are becoming increasingly personalised and integrated into more comprehensive health and wellness plans. “With advancements in technology, we can expect more precise fasting schedules tailored to individual needs and conditions,” says Behrens. “Artificial intelligence and machine learning algorithms can analyse a person’s medical history, genetic makeup and lifestyle to recommend the most effective fasting regimen. At Lanserhof, we already offer guests a diet to suit their metabolism.” www.lanserhof.com
“Fasting is a scientifically backed approach to better health and longevity. Its future lies in personalisation and technological integration, making it more accessible.” Nils Behrens, CMO, Lanserhof
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The rise of oxygen therapy Karina Stewart Founder, Kamalaya Koh Samui, Thailand An acclaimed speaker, author and innovator, Karina Stewart is a co-founder of Kamalaya and a driving force of its integral health programmes with over 40 years of experience in the study of healing and spiritual traditions. An advocate of hyperbaric oxygen therapy (HBOT), she says its benefits include enhanced tissue repair, improved circulation and reduced inflammation. “By exposing the body to increased oxygen levels, HBOT supports accelerated healing, boosts energy and promotes overall wellbeing,” Stewart says. “This therapy is particularly effective for enhancing recovery after physical exertion or injury, reducing fatigue and rejuvenating the body at a cellular level. “Whether guests are seeking to optimise athletic performance or support holistic wellness, HBOT offers a natural and effective way to enhance vitality and promote healing.”
Enriching transformative experiences
At Kamalaya, Stewart says that HBOT is being integrated into an increasing number of wellness programmes. “Particularly those lasting between 7-9 nights or longer,” she adds. “By including HBOT in programmes, we aim to Above right and bottom left: a guest is introduced to hyperbaric oxygen therapy at Kamalaya in Thailand
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maximise the therapeutic effects and overall impact of our offering. HBOT can play a pivotal role in enhancing the depth and diversity of healing modalities, further enriching the transformative experience for guests. “We are committed to harnessing the potential of HBOT as an integral component of our evolving health and wellness initiatives.” www.kamalaya.com
The future of AI in medical wellness Poonacha Machaiah, CEO, Chopra Foundation “Integrating Artificial Intelligence in the medical wellness industry heralds a transformative era in healthcare. By leveraging AI’s huge data-processing capabilities and the ability to integrate it with real-time contextual interventions, the industry will be able to provide more personalised treatments, based on genetic profiles; prevent disease onset by early detection; and increase patient participation. “AI’s prowess in early disease detection is notable, especially in identifying subtle patterns indicative of nascent health issues. Its superior accuracy in diagnosing diseases minimises diagnostic errors and improves patient care. “Remote patient monitoring, empowered by AI, is crucial for chronic disease management, reducing hospital visits and ensuring continuous care. AI’s integration into medical wellness promises enhanced healthcare delivery, improved patient experiences, and a leap forward in proactive health management.” www.choprafoundation.org 51
How to make medical technology part of a luxury experience Nazir Sacoor, founder, Longevity Health & Wellness Hotel, Portugal “To create a luxury experience with medical technology you must focus on your medical wellness value proposition. This means providing diagnostics and integrative and regenerative therapies in a five-star hotel environment. “Tailor cutting-edge solutions to individual needs with expert guidance. Think beyond the conventional clinical setting and create a haven where healthcare is a tranquil and exquisite journey – where the pursuit of optimal health becomes the ultimate luxury. Embrace the concept of integrating medical technology and five-star comfort, and redefine what it means to experience healthcare in this setting.” www.longevityalvor.com
A new focus on gut health Hans Peter Veit, director of spa and recreation, Appenzeller Huus (formerly director of spa and wellbeing, Grand Resort Bad Ragaz) Switzerland A respected spa operator, Hans Peter Veit has shaped some of the Europe’s leading wellness resorts with his passion for fitness and health. “Like the skin, our gut is one of the essential organs for good health and plays a crucial role in our overall wellbeing,” he says. “Gut health programming is far more than just about avoiding discomfort and digestive disorders; it’s about living a balanced and healthy life. That’s why it must be integrated in all serious spa programmes.”
Tailored gut health programming
“Spa programmes in the near future will be much more serious, experience-driven and evidence-based than today,” says Viet. “Expect 52
“I truly believe that spa programmes in the near future will be much more serious, experience driven and evidence based. Expect to see a greater focus on gut health across medical wellness centres.” Hans Peter Veit, Appenzeller Huus to see a greater focus on gut health across medical wellness centres and spas too. At Bad Ragaz we introduced the My Microbiome programme, which is an innovative, wideranging examination of your gastrointestinal ecosystem and metabolism with stool analysis and a personalised nutrition programme. It’s proving popular with guests as there is huge interest in gut health now.” www.appenzellerhuus.ch | www.resortragaz.ch
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Blood testing and nutrigenomics Chanyapak Suwankantha, wellness director, Chiva-Som Hua Hin, Thailand
Above: meditation at Chiva-Som Hua Nin Below: gut health is a key focus at Grand Resort Bad Ragaz, Switzerland
Chanyapak Suwankantha guides the wellness philosophy at Chiva-Som, as well as developing new programmes and treatments at the globally renowned health resort. She believes that personalised health supplements support nutrition in a targeted way. “The key benefit is to ensure nutritional balance and fulfil any nutrient gaps that may be affecting vitamin, mineral, antioxidant or hormone levels and to support overall wellbeing,” says Suwankantha. “Every person’s health status and nutritional needs are different,” she adds. “By testing blood samples to determine an individual’s levels of essential vitamins, minerals and hormones, personalised supplements can be prescribed to meet the individual’s specific nutrient gaps and support optimal health for the long term.”
Personalised supplements
Suwankantha believes the next phase of evolution for personalised supplementation will be the incorporation of genomic testing. “Genomics and nutrigenomics – which investigates how the food we consume affects our genes – provide unprecedented intelligence on our genetic code, and explain how lifestyle, environmental factors and nutritional habits can have dramatically different effects depending on individuals’ specific makeup,” she says. “By utilising these insights, it may be possible to further precision-tailor personalised supplements to truly support individual long-term health, as well as mitigate risk factors associated with a predisposition to particular health conditions or diseases.” www.chivasom.com PLATINUM RESOURCE 2024
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ME DI CAL WE LLN E SS
Palazzo Fiuggi’s medical team provides initial consultation and follow up advice to personalise wellness programming
Medical wellness associations checklist European Spas Association accreditation
A new era for spa, wellness and medicine Dr David Della Morte Canosci, head of medical, Palazzo Fiuggi Wellness Medical Retreat, Italy “The integration of spa, wellness and medicine has recently changed with the evolution of medical spas. Experts in various fields – such as physicians, spa therapists and wellness practitioners – are working as a multidisciplinary team to provide personalised healthcare programmes aimed at promoting the client’s overall wellbeing through advanced diagnostic and therapeutic procedures. “The evolving medical spa environment offers a unique place to deliver a holistic approach to one’s health, integrating western and eastern medicine, tailored physical activity programmes, personalised nutrition, hydrotherapy and advanced spa and medical treatments. This innovative approach has proven effective as an adjuvant tool for the treatment and prevention of chronic diseases and certainly represents a novel strategy to promote a healthy lifespan – or healthspan.” www.palazzofiuggi.com 54
EuropeSpa certification programme for medical spas and wellness facilities, developed in cooperation with the association ‘Quality in Health Prevention e.V.’ www.europespa.eu
Medical Wellness Association
A professional body that promotes the development of medical wellness programmes, people, products, facilities, services and best-practise guidelines.
www.medicalwellnessassociation.com Medical Wellness Congress
An annual event offering a networking, education and seminar programme addressing key topics in medical health and wellbeing. www.mwcongress.com
Wellness Tourism Association
A global network of destinations, resorts and retreats, tour operators, travel advisors, wellness practitioners and partners that aims to create common standards while promoting industry excellence. www.wellnesstourismassociation.org
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To find out why Andy Murray is a fan or to become a Fan of M.O. visit mandarinoriental.com ASIA-PACIFIC BANGKOK • BEIJING • GUANGZHOU • HONG KONG • JAKARTA • KUALA LUMPUR • MACAU • SANYA • SHANGHAI www.mandarinoriental.com SHENZHEN • SINGAPORE • TAIPEI • TOKYO THE AMERICAS BOSTON • CANOUAN • MIAMI • NEW YORK • SANTIAGO EUROPE BARCELONA • BODRUM • COSTA NAVARINO • GENEVA • ISTANBUL • LAKE COMO • LONDON LUCERNE • MADRID • MILAN • MUNICH • PARIS • PRAGUE • ZURICH MIDDLE EAST & AFRICA ABU DHABI • DOHA • DUBAI • MARRAKECH • RIYADH
PL ATI NUM SP ON SOR
MANDARIN ORIENTAL Jamie Pagan
The area director of spa and wellness at Mandarin Oriental Hotel Group explains why guests are demanding a more movement-orientated approach
O
ver a prolonged period at Mandarin Oriental Hotel Group, we have witnessed a shift in demand from our guests and members away from aesthetic body sculpting towards more movement-orientated approaches. In response, we have trained our fitness colleagues to advise and assist clients on basic biomechanics, anatomy, motion and posture. The concept of Intelligent Movement represents our global mission at Mandarin Oriental Hotel Group to enhance posture, stability and movement in all our guests. This treatment and training approach improves the capacity for quality movement that can be hindered by a modern lifestyle. 56
There is a growing awareness of the importance and effectiveness of movement We have a deep responsibility to create an environment where colleagues and guests can experience the endless health benefits that movement gives, regardless of fitness levels. Encouraging a joined-up approach to movement within our businesses is crucial. Our colleagues within the spa and wellness areas are perfectly placed to support this approach, whether the start of the guest’s journey was instigated by a touch point with a fitness instructor, expert therapist, wellness expert or spa concierge. PLATINUM RESOURCE 2024
JA M I E PAG A N | MAN DARI N O RI E N TAL H OT E L G RO UP
Clockwise from left: Jamie Pagan; a Movementum class at Mandarin Oriental Hyde Park, London; the iconic hotel; its spa reception area
With planning you can develop a seamless wellness experience traversing the gym and spa spaces We have emphasised the need for our health, fitness and spa teams to work more collaboratively and created frameworks for them to do that. Key components include an integrated booking system, a highly trained wellness concierge team, to plan spa or fitness activities, and a communication process that supports the flow of information between the spa, external experts and the fitness team.
Embedding wellness into the culture of a business is essential An extensive colleague wellbeing programme is important when laying the foundations of wellness in a business. This supports the team across the pillars of sleep, nutrition, movement and stress resilience, creating a highly motivated group that is empowered to remove barriers to our guests’ wellbeing. PLATINUM RESOURCE 2024
It is important to be selective and not to chase lots of trends Whether this is in the realm of fitness or wellness, you should focus on what you can do well. As an industry we sometimes over-promise, driven by marketeers, and under-deliver from the consumer perspective. Stage community activations or tasters to immerse people in your concept.
About the brand Mandarin Oriental Hotel Group is an international hotel investment and management group with luxury hotels, resorts and residences in sought-after destinations around the world. Having grown from its Asian roots 60 years ago, the group now operates 38 hotels and 11 residences in 25 countries and territories. The multi-award-winning Spas at Mandarin Oriental are guided by the group’s oriental heritage but influenced by local cultural diversity, creating distinctive concepts in every location. www.mandarinoriental.com
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DEEP-DIVE INTO YOUR SPA DATA In a digital-first consumer landscape, data analysis has never been more important. Spa businesses seeking a competitive advantage need to understand their numbers
S
pa and wellness is a high-touch, holistic industry, where intuition and experience make all the difference. But despite a necessary focus on wellbeing, numbers matter when it comes to growth and success. A data-driven culture can give spa businesses seeking to differentiate themselves a crucial edge in an increasingly competitive marketplace. Global Wellness Institute (GWI) research revealed in November 2023 that the global wellness economy is now worth $5.6 trillion (£4.4 trillion), and forecast to hit $8.5 trillion by 2027. With consumers, governments and the medical world all placing greater emphasis on preventative health, the GWI predicts that the wellness economy will continue to grow at an annual pace of 8.6% through to 2027. Yet for spas to reach their true potential and become a transformational force, operators must explore data closer to home, analysing their own data sets to seek out shifts and trends. Never have spa services been more needed by individuals, yet there remains a misunderstanding of the true value and potential of spas. Increased data visibility and analysis can raise the industry’s profile and also help spas to fill up empty diary space, maximise occupancy and drive revenue. European Spa asked key software suppliers and booking platforms to share insights from their accumulated data, examining treatment booking trends and what’s driving customer demand. 58
The Good Spa Guide surveyed UK guests on their preferences and decision-making (see p63)
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CUSTO ME R I NS IGHT
Short notice and high demand The rapid increase in customer demand and rise in late bookings will continue throughout 2024 Abi Selby, founder Spabreaks.com “In 2023, spa day lead times were the shortest they’ve ever been,” says Spabreaks.com founder, Abi Selby. “Almost a third of customers now book less than a week before they visit a spa, and half of guests book within two weeks. This is a significant shift that presents challenges, but also opportunities. “What’s heartening is that while lead times have shortened, customer demand for spa time and services has increased. We’ve seen continual growth since 2021 in both revenue and booking numbers; 2023 is projecting 16% growth versus 2022. That’s on target for a consecutive record-breaking performance.” Spa booking lead times
0-7 days:
30.7% 19.8%
8-14 days: 15-21 days:
13.4%
22-28 days:
9.3%
29+ days:
26.8%
(Source: Spabreaks.com)
Seasonal and weekly demand
“There is relatively consistent demand throughout the year for both spa breaks and spa days,” says Selby. “Mondays are the second most popular day for spa days – 36% of Spabreaks’ total spa day arrivals are on a Monday or Friday and 62% are midweek. This is a big shift in the perceived ‘popular’ spa days across the industry.” Customers keen to squeeze spa experiences into busy schedules have caused a surge in half-day bookings. “Almost half (43%) of all bookings are now for a morning, afternoon or twilight session,” says Selby. “This is a positive trend as it allows full inventory control.” PLATINUM RESOURCE 2024
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Full day and half-day visits
This page and opposite: Journey Hospitality’s technology allows for the booking flexibility required by spa guests
60
Percentage of bookings
57% 40
20
21.3%
17.2%
4.5%
0
Full day
Morning
Afternoon
Booking time
Twilight
(Source: Spabreaks.com)
Arrivals by weekday
Spa day bookings
25 20 15 10 5 0
Mon
Tues
Weds
Thurs
Day of arrival
Fri
Sat
Sun
(Source: Spabreaks.com)
Online booking is here to stay
Some 86.6% of all bookings with Spabreaks.com are now made online – a figure up from 56% in 2019. “This unstoppable shift towards online bookings opens up an array of opportunity,” says Selby. “Not only can guests have 24/7 access to your service list, but online booking is sticky, in a good way, as the majority of customers who book online don’t return to traditional methods for future bookings.”
40%
Year-on-year growth in the number of online spa bookings (Source: Journey, May-July 2022 vs 2023)
Telephone vs online booking 2019
2021 19.8%
56.9%
60
2021
43.1% 80.2%
Call Centre
13.4%
Online
86.6%
(Source: Spabreaks.com) PLATINUM RESOURCE 2024
CU STO ME R I N S IGHT
Lead time for directly booked spa days and spa treatments
Q1 2022 – 19.1 days
2023 – 21.5 days
Q2 2022 – 21.1 days
2023 – 16.2 days
Q3 2022 – 17.5 days
2023 – 14.5 days
Q4 2022 – 17.8 days
2023 – tbc
(Source: Journey) Lead time for spa breaks
Q1 2022 – 34 days
2023 – 32 days
Q2 2022 – 36 days
2023 – 22 days
Q3 2022 – 27 days
2023 – 25 days
Q4 2022 – 28 days
2023 – 26 days
(Source: Journey)
Digital-first is driving change Growth in online spa bookings means spas must become digital-first and adapt their pricing structures accordingly
admin to focus on welcoming clients in person.” Spa break, day and treatment lead times follow a comparatively similar trend and there has been a decrease in each, according to Meeson. “In 2022 the lead time for spa breaks was close to five weeks; in 2023 it’s three to four weeks,” Meeson says. “Consumers are more aware of balancing household budgets; they’re still prioritising health and wellness but waiting until it’s clear what funds they have.” She adds: “While shorter lead times can add uncertainty around staff rotas and stock management, it also creates commercial opportunities if spas apply a form of surge pricing, much like airlines and hotels do.”
Laura Meeson, director of spa, Premier Software, part of Journey Hospitality “Consumers increasingly want – and expect – the flexibility to be able to book what they want, when they want it, so it comes as no surprise that online bookings continue to rise,” says Laura Meeson, director of spa at Premier Software, which is part of Journey Hospitality. “Spas need to provide easy pathways for a consumer to find and book their preferred experience; this means being digital first,” she says. “A great digital booking experience also eases pressure on staff, freeing them from PLATINUM RESOURCE 2024
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Spa day appointments % of bookings
Ave revenue per booking (GBP)
Monday
15.4%
£106.36
Tuesday
12.6%
£104.47
Wednesday
13.2%
£105.77
Thursday
14.6%
£104.71
Friday
14.8%
£110.33
Saturday
15.4%
£121.88
Sunday
14.0%
£117.97
Source: Journey (Data from 01.01.23 to 30.10.23) Spa treatment appointments % of bookings
Ave revenue per booking
Monday
12.3%
£83.03
Tuesday
11.3%
£82.66
Wednesday
10.9%
£81.37
Thursday
12.2%
£81.30
Friday
16.0%
£82.97
Saturday
21.8%
£87.02
Sunday
15.5%
£88.86
Source: Journey (Data from 01.01.23 to 30.10.23)
Booking trends: what spas can do to improve their business
Meeson believes spas can learn a lot from other lifestyle businesses such as airlines and Uber, charging more when demand peaks, or offering greater value in quieter periods to encourage bookings. “These are solid strategies that help improve overall commercial results,” she says. “With real-time customer data, spas can – and should – be doing the same. “Despite more people incorporating flexi-time into work schedules, Saturday remains a peak day for both stand-alone treatments and spa days. However, Mondays are quickly becoming popular for spa days; with a lower average spend than weekends suggesting consumers are willing to adjust schedules to bag a bargain. The biggest untapped opportunity for 2024 appears to be mid-week, with Wednesdays remaining a slow day.” 62
Treatment evolution
Treatments that use technology are up
77.8%
year on year
(Source: Journey May-July 2022 vs 2023)
The most popular tech treatments are facials, in particular: • Elemis BIOTEC range (including Pro-Glow Genius and Cryo Sculpt+) • HaloIR • IS Clinical Fire and Ice with LED light therapy
High-tech in high demand
Technology-influenced treatments are growing in spas, such as AI skin analysis used in the OPATRA Dome facial and technology-driven facials like Hydrafacial. “There are even virtual reality experiences being incorporated into spas, such as the Workplace Wellness at Cheshire’s Wellbeing Cabin,” says Meeson. But she urges spas to pick new treatments that fit their own ethos, clientele and budgets. “Don’t jump on a trend just because everyone else is doing it; find your own niche that works for your target market,” she adds. PLATINUM RESOURCE 2024
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The Good Spa Guide’s State of Spa Report 2023 The Good Spa Guide report surveyed 8,827 people in the UK to find out how much they are willing to spend on spa and what factors influenced their decision-making Caitlin Dalton, director, Good Spa Guide “More than two-thirds of people said they will spend the same or more on their spa time in 2024, despite shrinking household budgets,” says the Good Spa Guide’s director, Caitlin Dalton. “26% said they will spend less, and only 2% said they’ll spend more. Cost and facilities were found to matter most to consumers: 40% said the decision to book one spa over another was about finding the right offer, and they’re looking for real value for money, while 34% said, ‘I look at the facilities for things like a swimming pool and relaxation space’.”
Sustainability and wellness
As businesses strive to be more eco-conscious, the Good Spa Guide survey sought to see how important this was to spa-goers. “Most consumers said that both concepts were nice to have, but didn’t influence their booking decisions,” says Dalton. “Only 27% of respondents felt sustainability was crucial when booking spa time, and 42% said it mattered ‘a little’. Only five per cent said it matters so much they ‘wouldn’t consider booking a spa unless it had great eco-credentials’.”
How much people are willing to spend on spa
Spend more – 2.34% I’m not going to spas at the moment – 4.15% Spend less – 25.94% Spend about the same – 67.57%
The Good Spa Guide report found that cost and facilities are crucial factors for spa-goers
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Data can prove your worth Spas must harness the power of the data they hold to evidence the impact they make on society Chris Phillips, director of product delivery, 4Global 4Global uses data to provide customers with actionable insight relevant to their business. “Having access to data not only allows operators to evidence impact, but also supports funding and growth strategies,” says Chris Phillips, director of product delivery at 4Global. “We have data from more than 3,000 facilities through 80+ integrations and provide insights via our web-based DataHub.” Phillips believes spas are sitting on a goldmine of untapped data, which could be aggregated and used to evidence the real difference the sector makes to not just guests’ wellbeing, but their mental health and society in general. “For example,” he says, “we can prove that over £1.2bn (€1.38bn) of savings were generated through 10.5 million people participating in physical activity in the UK in 2023. Some £72m of this was against mental health indicators, providing direct savings to the NHS. “If the spa sector begins to collate accurate, timely and collaborative data, it can evidence the real role wellness offerings play and the impact they can have.”
The Good Spa Guide’s 2023 survey reveals what matters to spa guests
Only 19% of respondents said having a couple’s treatment room matters to them Thermal rooms, ice showers and plunge pools were deemed the most important factor when booking a spa – 58% Despite the dramatic growth in outdoor spa gardens, only 10% of respondents felt an outdoor facility was what they most wanted when booking spa time
47% said wellness options such as holistic
treatments and mindfulness classes weren’t a main priority
18% have worried about going to a spa
because they didn’t feel body confident
59% wanted to see traditional gendered changing rooms, 35% wanted individual changing rooms and 3% suggested they would feel most comfortable in unisex changing rooms
Wellbeing Escapes has found its clients are looking for a 360-degree experience
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CU STO ME R I N S IGHT
Contributor contacts Spabreaks.com Email: marketing@spabreaks.com Tel: +44 (0) 800 043 6600 www.spabreaks.com Journey Email: hello@journey.travel Tel: +44 (0) 1242 682050 www.journey.travel Good Spa Guide Email: info@goodspaguide.co.uk Tel: +44 (0) 7732 691994 www.goodspaguide.co.uk 4GLOBAL Email: chris.phillips@4global.com Tel: +44 (0) 20 8123 4693 www.4global.com Wellbeing Escapes Email: info@wellbeingescapes.com Tel: +44 (0) 20 8038 3002 www.wellbeingescapes.com
Know your clients and their preferences Spa guests are increasingly seeking a full-spectrum experience, and more men are looking for somewhere to achieve their health goals Stella Photi, founder and managing director, Wellbeing Escapes “Our average value per booking has increased by more than 50% since before the pandemic,” says Stella Photi, founder and managing director of Wellbeing Escapes. “This is largely due to clients requiring a more comprehensive retreat experience, and the price increases set by retreats for 2023. “We’re finding that clients increasingly look for a 360-degree experience – moving away from just a detox, yoga or fitness retreat to a full spectrum of personalised wellbeing services for mind, body and spirit.” Photi says spa guests have become more sophisticated and more discerning. “Because they have more knowledge about their own wellness, requirements have increased in line with this
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knowledge. People want retreats that enhance wellbeing on a bespoke basis,” she explains. In terms of lead times, Photi says around six weeks is standard. “They have always been short for retreat holidays as it tends to be an impromptu decision based on need,” she says. “While women remain our steadiest customers, we have seen an uptick in men wanting to take a wellbeing holiday. This is primarily due to medical need or specific goals, such as weight loss, rather than for preventative health measures.”
Wellbeing Escapes demographics 70% single travellers 80% women Q uieter months: November and early December Peak month: January
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SPA INDUSTRY ICON 2024
Sue Harmsworth, MBE Founder & chair, Standards Authority for Touch in Cancer Care, and founder of ESPA
As the world of wellness continues to evolve, Sue Harmsworth discusses the importance of professional development to create next-level therapists
I
ntegrative wellness must be a holistic approach, featuring numerous modalities such as complementary health, movement and fitness, as well as different types of evidence-based diagnostics. A successful integrative programme or retreat requires diagnostics to make the best personalisation decisions for every guest – anything from bloods with functional medicine testing to scanning, epigenetics and microbiome testing.
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Integrative wellness is an advanced offer with physiological and physical benefits Spa and wellness as we know it is set to become defunct because it will all merge into health and prevention – this is the crux of integrative wellness. We know public health is broken; our industry can really support it. Consumer demand for complex, comprehensive, results-driven treatments is PLATINUM RESOURCE 2024
S U S AN H ARMS WO RT H , M BE
Spas will succeed if they concentrate on doing what they do well. Don’t make claims you can’t follow through. Do less, but do it brilliantly. Sue Harmsworth, MBE
already increasing, but here’s the challenge: we need adequately trained, next-level therapists with deeper skillsets to deliver that.
Integrative wellbeing cannot grow if we don’t grow a new generation of therapists
An integrative offer needs high-level therapists and practitioners with differentiated skills. But educational training courses have got shorter. It used to be a minimum of two years and now I see therapists qualified in six months. That’s simply not enough time to cover proper anatomy, physiology, massage and skin, and certainly not enough to create the executive therapists needed for integrative wellness.
Continuing therapists’ professional development is essential for our businesses Many spas forget that if they don’t continue therapists’ development, they’ll leave. Training leads to empowerment, providing therapists with the skillset to recognise guests’ issues and the confidence to handle them. To be taken seriously in the integrative wellness arena we must create better career pathways.
There is a mental health crisis and therapists are at the sharp end, having to deal with it Young therapists haven’t had time to learn life skills, yet they’re faced with guests’ mental health issues, their lifestyle diseases, their medical issues. Most therapists are currently not trained to deal with guests who present with mental health issues. This lack PLATINUM RESOURCE 2024
of advanced level staff will eventually hold our industry back if we don’t address it now.
If you’re going to offer integrative wellness then you must have all bases covered This includes nutrition, movement, complementary practitioners and diagnostics. But here’s the thing: not all spas should be aiming for that. Don’t underestimate how important the social aspect of spa is for friends and families. It’s simple, but it can be enough for many guests.
Spas will succeed if they focus on doing what they do well Don’t make claims you can’t follow through. Do less but do it brilliantly. If you’ve got great therapists delivering great treatments, if they can feel and embrace the guests’ energy, that guest is going leave feeling better. And that’s all every spa should be aiming for.
Meet the Icon Sue Harmsworth, MBE has shaped the spa and wellness industry for 50 years. Founder of ESPA, which she sold in 2017, she has designed more than 500 spas in 65 countries and created ground-breaking products, treatments and wellbeing programmes. She is a recipient of the GWS Leading Woman in Wellness and sits on the Advisory Board for Global Wellness Institute and Red Sea Global. In 2020 she founded the Standards Authority for Touch in Cancer Care (SATCC), a charity to train qualified therapists to really help those touched by cancer. www.satcc.co.uk 67
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Niamh O’Connell Vice president of wellbeing, Jumeirah Hotels & Resorts With more than 30 years in luxury wellness and hospitality, Niamh O’Connell reflects on what she has learned about creating a luxury guest journey
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hen creating a luxury journey, it’s important to understand your guest demographic and their specific needs. Taking a customer-centric approach in the ideation process determines how each touchpoint will elevate the guest’s sense of wellbeing. In the luxury arena, the thoughtfulness and meaningfulness behind every touchpoint is essential. Ultimately, it’s all about making the guest feel valued, so regardless of
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how elaborate an experience is, if it’s not something that resonates with them, then it’s a lost opportunity to develop an emotional connection with them.
A CRM system is essential to ensure a consistent guest journey on a global level Your CRM system should be leveraged to educate and streamline the experience at PLATINUM RESOURCE 2024
NI A M H O’ CO N N E L L , J U ME I RAH H OT E LS & RE S O RTS
Taking a customer-centric approach in the ideation process determines how every thoughtful and meaningful touchpoint will elevate the guest’s sense of wellbeing. Niamh O’Connell
each property. A dedicated team member should be assigned to manage the guest experience from pre-arrival to post-departure, ensuring to focus on their preferences. It can also be helpful to create a detailed journey map, as this allows the team to identify when key digital and physical touchpoints will be introduced throughout the entire customer experience.
Spa locations should be leveraged as a way to create unique localised touchpoints for guests I have always been aware of the importance of location throughout my career. Jumeirah’s spas all have a Middle Eastern influence, which also underpins the signature brand experience across the portfolio. But each spa is adapted to reflect the essence of its location and clientele, which is essential to delivering an outstanding guest experience on a global level.
Great design is also an essential element to the luxury guest journey, as it helps to elevate a sense of wellbeing
Surprising architecture and design is one of Jumeirah’s core pillars, and this extends to the wellness space across the brand’s international portfolio. Burj Al Arab Jumeirah is a pioneering example of surprising architecture and design, which has also been extended to the hotel’s Talise Spa. Exuding Arabian opulence, the spa possesses a strong sense of place while also contributing to an overall feeling of wellbeing for the guest thanks to its carefully thought-out design. PLATINUM RESOURCE 2024
It is important to consider how you can bring the wellbeing experience to life throughout the property, not just in the spa There’s a myriad of activations that can be implemented, but it is crucial to evaluate what will best showcase the signature experiences and connect guests with key touchpoints to ensure a memorable and meaningful experience. Underpinning all of this is a team with the tools and expertise to deliver a personal and thoughtful guest experience. At Jumeirah, we are very lucky to have some incredibly talented wellness professionals who will be integral to our growth as a leading wellness brand. It’s incredible the difference empowering your team can make, so it’s important to recognise exceptional performance and offer educational opportunities in order to foster a team that consistently delivers outstanding experiences.
Meet the icon Niamh O’Connell joined Jumeirah Hotels & Resorts as its first vice president of wellbeing in June 2023. Over nearly three decades in the luxury wellness and hospitality industries, she has worked across Europe, the United States, and the Asia Pacific region. Prior to joining Jumeirah Hotels & Resorts, O’Connell held senior roles at Hyatt International Hotels & Resorts, and most recently was the group vice-president at Rosewood Hotel Group, where she was responsible for the strategic development of wellness and brand experience. www.jumeirah.com
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Patrick Huey Director of global wellbeing operations, Hyatt Hotels In light of recruitment difficulties in the industry, Patrick Huey explains why diversifying your spa team is good for your business and those within it
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he wellness industry is ever-evolving to offer an incredible variety of modalities to its customers. However, this multiplicity is often not reflected when it comes to who those customers are and who we employ to serve them. Under-represented groups have staggering buying power. In the United States’ largest cities – Houston, New York, Los Angeles, Miami, Chicago – 68% of people under the age of 30 identify as non-white; 42% of the
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population is over the age of 45; and LGBTQ+ spending in 2021 approached $1.4 trillion (£1.11 trillion). These figures are reflected in many of our global cities and this is why we must increase the diversity of spa clientele.
Championing diversity can be a very challenging proposition This issue sits at the intersection of politics, culture and our own blind spots, which is PLATINUM RESOURCE 2024
PAT RI C K H U EY, H YAT T H OT ELS
Today, many institutions and businesses are evaluating how to diversify their workforce. From a financial standpoint, diversity is a no-brainer. Patrick Huey
not an easy place to be. The question isn’t is diversity important in our industry? Rather it is how do we actively engage employees and guests from diverse backgrounds? I recently spoke at the Black Massage Therapist Conference in North Carolina. It was an entire ecosystem of prosperous businesses generating significant revenues, but these entrepreneurs are not a part of the conversations that we have within the broader spa world today. They are not included in our reports on the state of the industry. Imagine the impact if these smart and successful business peoples’ voices and expertise were heard.
The biggest challenge in diversifying our spa teams is getting past our own biases We tend to surround ourselves with people who reflect our beliefs, world views, and values. It makes us comfortable. But that sameness doesn’t necessarily create an opening for more people to come into our business, be that as employees or guests. If they do come into our businesses, they may not feel welcomed because they don’t see themselves reflected in the environment.
Representation of people of colour needs to improve across the board Many brands do not use people of colour in their marketing and advertising materials. It is an unconscious blind spot that can unintentionally make a consumer feel invisible within their brand. The reality is that consumers are looking to see themselves reflected in the places where they spend their PLATINUM RESOURCE 2024
money. Who we hire and what images we promote signal which clients we welcome.
With planning and commitment you can diversify your workforce Examine the schools and recruiters that you recruit from. If the pipeline is not diverse, your employees will not be diverse. Look for programmes and recruiters that demonstrably advocate for people in under-served and under-represented communities. Many colleges, high schools and community centres have programmes that serve students who may stand for a group that is not fully represented within our businesses but who have the skills to be successful in our industry when they are developed, and invested in. Also challenge your own assumptions about who is right for your business. Culture fit is important, but when it becomes exclusionary to the point where sameness prevails, it is hurting your business.
Meet the Icon Currently chair of ISPA, the International Spa Association, Patrick Huey is also director of global wellbeing operations at Hyatt Hotels Corporation. He is a passionate advocate for wellbeing and diversity in the industry, and is the creator, producer and host of the At the Podium podcast series. Huey’s previous roles have included vice-president spa and retail at Montage International. He has also worked as group spa director with Minor Hotels (Asia) and in senior roles with Sandals Resorts, Viceroy Hotel Group, Four Seasons and Equinox. www.hyatt.com 71
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Krip Rojanastien Chair & CEO, Chiva-Som International Health Resorts As the leader of a globally renowned destination spa group, Krip Rojanastien describes why wellness businesses must put sustainability before success
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orporate social responsibility (CSR) is in Chiva-Som’s DNA – we’ve always believed that wellness and sustainability must go hand in hand. We are dedicated to sustainable wellness, which is about developing healthy lifestyle habits that can be maintained for enduring health and longevity. Wellness also means living mindfully, in tune with nature – eating food that is thoughtfully produced, consuming only what we need, spending time outdoors.
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This, belatedly, is now widely recognised as a key driver to good mental and physical health. Wellness also means working proactively to conserve, preserve and regenerate our natural surroundings and wider communities.
Corporate social responsibility is a customer-driven requirement Guests are becoming increasingly aware of the impacts that individual actions have PLATINUM RESOURCE 2024
KRIP ROJANASTIEN, CHIVA-SOM INTERNATIONAL HEALTH RESORTS
We believe sustainability should be driven from the heart, by the responsibility we all have to our surroundings, rather than by financial benefits. Krip Rojanastien
on nature and communities. Travellers expect hospitality organisations to conduct themselves responsibly – it’s no longer about mitigating negative impacts; it is about striving for positive impacts. At Chiva-Som, a thriving natural environment and strong community are fundamental to living well. This – alongside the engagement we all must have to support our environment – is why corporate social responsibility must be embraced. This is something that Chiva-Som has always been committed to and we believe it has been key to our success.
The overall business benefits of following sustainable principles are wide-ranging Sustainability should be driven from the heart, but there are business benefits, which are an additional incentive for the industry at large. Last year we reduced electricity consumption by 2%, water consumption by 38%, and 73% of waste generated was recovered from material otherwise destined for landfill. Our electricity-saving strategies helped us reduce the impact of increasing energy prices, which rose nearly 40% over the year.
Chiva-Som has a unique focus on its Quadruple Bottom Line
Start off small – don’t try to change everything all at once
This is the essence of our identity as a sustainable wellness business, and includes people, planet, profit and wellness. The traditional business expression regarding a ‘triple bottom line’ is a sustainability-based accounting method, focusing on people, profit and planet. At Chiva-Som we go further. Beside stakeholder profit, we quantify the business benefits of our guests’ personal wellness, environmental wellness, quality of life and engagement with local people to drive the wellbeing of surrounding communities. We live by these principles at our resorts, using seasonal produce from organic gardens certified by IFOAM and encouraging guests to live in tune with nature. We take our wellness philosophy into communities. For example, we visit schools and tribal villages in Thailand to teach the importance of selfcare, hygiene and looking after the environment. We also conduct blood donations and community beach clean-ups in Qatar.
Those starting their CSR journey should consider where they are and where they want to go, identifying authentic motivators to progress. Find small, impactful practices that can be sustained, from sourcing local produce to reducing energy consumption.
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Meet the Icon Chairman and CEO of Chiva-Som International Health Resorts, Krip Rojanastien took over the family business from his father, Boonchu Rojanastien, in 2007. Krip dedicated himself wholly to the wellness doctrine, moulding the business to meet modern tastes and carrying on Chiva-Som’s world class reputation as a health and wellness pioneer. In 2022, he spearheaded the launch of Zulal Wellness Resort by Chiva-Som, in Qatar, to introduce the idea of sustainable wellness to a whole new community, including families. www.chivasom.com
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Susie Ellis
Founder, chair and CEO, Global Wellness Summit and Global Wellness Institute The opportunities for business development across multiple sectors in the wellness industry are vast. Susie Ellis asks spas to look beyond their lane
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he modern wellness movement is a recent phenomenon, and a true evolution in how we think about health. Its principles are as simple as they are profound: to focus on prevention rather than costly sickcare; people getting proactive (not passive) about their health; and it is, by definition, a holistic concept – not just about physical health, but about affecting mental, emotional, spiritual, social and environmental wellness.
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Wellness has long been a driver of business profitability and this will only continue There are extraordinary opportunities ahead for all 11 wellness sectors. There was powerful momentum for the wellness market before Covid, but the pandemic proved a real turning-point, with survey after survey revealing that wellness is now much more important to consumers. Our research shows PLATINUM RESOURCE 2024
SU S I E E L L I S , G LOB AL WE L L N E S S S U M M I T
I believe wellness diplomacy – the idea of wellness bringing people together in a positive way – will be a significant trend going forwards globally. Susie Ellis exceptionally powerful growth through to 2027 for wellness real estate, wellness tourism and mental wellness. The global wellness economy is now worth $5.6 trillion (£4.4 trillion) and is set to further grow to $8.5 trillion by 2027. Those are huge numbers and pretty much every entrepreneur and business is taking notice. If wellness businesses look beyond their own ‘lane’, the opportunities are vast.
In an uncertain world, wellness is a power for good There are so many divisions and conflicts the world is facing; so little we seem to be able to agree on. But wellness is one: people agree that it’s simply better to be well. That’s why I believe ‘wellness diplomacy’ – the idea of wellness bringing people together in positive ways – will be a significant trend. Sports, for example, unite billions of people. At our recent Summit, we explored new intersections between sport and wellness. Spas have the potential to become social and recovery centres, bringing people together to tackle loneliness and stress.
To fulfill its potential, the industry must be accessible to all Wellness has been, by nature, a consumer market, and has become a hyper-consumerist one. Spas and wellness companies have long focused on elite consumers, and, as income divisions sharpen, they’ve doubled down on the wealthy. However, because wellness is now embraced by all classes and generations, we’re thankfully seeing more democratisation and affordability. The industry’s biggest challenge? It’s still inaccessible for too many people. Everyone needs to provide more PLATINUM RESOURCE 2024
inclusive offerings. Government policy is also crucial: policies around exercise, food, social connection, etc. could be game-changers in bringing wellness to all.
Thermal experiences are ahead of the democratisation curve Bathing facilities are such an inclusive, social industry bright spot as they welcome large numbers of people at affordable price points. It’s exciting to see big, urban water-wellness centres being created globally, and they’re one of the most welcome future trends.
Our work at the Global Wellness Institute helps business leaders make better decisions The GWI supplies the numbers so that the wellness industry can make informed decisions. You can only understand the opportunities if you have hard data: which markets are growing and where around the world.
Meet the Icon As chair, CEO and co-founder of the Global Wellness Summit and the Global Wellness Institute, Susie Ellis is a leading light in the multi-trillion-dollar wellness economy. A respected authority on spa and wellness, she began her career at the Golden Door spa and became president of Spafinder Inc before founding the industry’s first global wellness trends report and wellness travel awards. An advocate of evidence-based research, she is renowned for identifying and defining new trends. www.globalwellnesssummit.com www.globalwellnessinstitute.org 75
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Emlyn Brown
Senior vice-president of well-being, strategy, design & development, Accor With spas now a key differentiator for a new generation of wellness travellers, Emlyn Brown explains how spa managers can engage hotel GMs and owners
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pa managers will often ask, how do we demonstrate the value of wellness to our general manager? My advice is to get out of the ‘spa’ business. Spa can be a limiting term, evoking an old-fashioned sense of an add-on amenity. As we mentally break down the walls of the spa, we allow our spa thinking and our commitment to wellness to become integrated into everything we do across the entire property to increase its value perception.
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The return on investment that wellness experiences can provide can be illuminating for hotel GMs and owners
The Global Wellness Institute predicts wellness tourism will hit $1.3 trillion (£1.03 trillion) by 2025. A recent Skift Research survey of luxury travellers revealed that 80% say wellbeing influences their travel decisions. This coincides with data from Accenture showing that 80% PLATINUM RESOURCE 2024
E MLYN B ROWN , ACCO R
Wellness experiences that help guests feel good contribute to revenue growth through return bookings, word-of-mouth referrals, and positive social media presence. Emlyn Brown
of travellers plan to sustain or raise their spending on health and fitness. Modern luxury travellers are on a journey to find purposeful new travel experiences that speaks to their inner selves – and they are willing to pay a premium for it.
Wellbeing should be integrated throughout a hospitality business Accor’s luxury and lifestyle brands are embracing wellness-enriched hospitality, where spa and fitness are contributing elements of an entire guest experience of wellbeing. Accor hotels are actively integrating wellness concepts into their design, nutrition, quality of sleep and experiential moments.
Wellness-focused travellers are a lucrative market, so encourage them to return We know that those who travel with wellness in mind are prepared to spend an additional 56% on their trip than other leisure travellers. They tend to book longer stays, and in higher room categories. A delighted guest is naturally more inspired to return. Our own research at Accor shows that guests who provide positive feedback about wellness are 38% more likely to be highly satisfied with their overall stay.
You must educate GMs on the extended role that wellness can play in supporting the property Driving occupancy and extended stays is key to a hotel business and the spa is a great tool for this. To get your GM to understand PLATINUM RESOURCE 2024
its efficacy requires starting with the basics. Try to ensure that your GM is a ‘spa regular’. I believe that business leaders should be spending as much time in the spa as they do within their restaurants. This simple step would lead to a significant increase in the understanding of the vital role wellness operations bring to the hotel.
Hotels should build wellness into their programming and operations Increasing the spread of wellness throughout a business might start in the spa, with a series of plant-based snacks or zero-alcohol cocktails that make their way into the bar or room service. Bringing elements of the spa into the guest room is also a natural way to create more wellness integration while promoting more offerings – such as bedside aromatherapy oils, a selection of calming teas, or relaxing playlists.
Meet the Icon Emlyn Brown is responsible for driving strategic development and design strategy for wellness at Accor, integrating the ethos of wellbeing into every facet of the customer journey. With a career spanning over 22 years, his roles have included global design and managing director for Asia at Resense Spa. Brown was also previously the wellness director at GOCO Hospitality, and worked as the regional director for Six Senses Resorts, Hotels & Spas in Europe, later becoming the brand’s operations director for Asia. www.all.accor.com 77
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Yuki Kiyono Global head of health and wellness development, Aman Group From personalisation to urban wellness design, Yuki Kiyono offers her spa predictions for the future in light of changing guest demands
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s the concept of wellness evolves, wellness tourism will continue grow and develop alongside it. There is a continuing global shift in focus towards mental health, with increased understanding of how a person’s state of mind can affect their behaviour, habits and therefore overall wellbeing. Aman predicts an increase in the use of devices and specialist practises that can provide emotional strength and help alleviate stress.
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Consumers are continuing to place stronger emphasis on health, fitness and wellbeing Spa operators have already shifted their wellness offerings to reflect these changing attitudes, tailoring their programming and developing specialised retreats and personalised treatments. I believe that the importance of hotel wellness offerings will only continue to grow. PLATINUM RESOURCE 2024
YU K I K I YO N O, AMAN GRO UP
The design and architecture of wellness spaces is as important as the treatments and programmes that they offer. I envisage larger spaces being dedicated to wellness. Yuki Kiyono
We will see greater integration of holistic practices with cutting-edge technology. Aman has been honing its wellness offering, combining ancient local knowledge with modern science focused on personalisation, privacy and seclusion for our guests.
and science, to meet their very own physical and wellbeing goals.
The design of wellness centres has evolved and should be a key consideration from the development stage
It is important to ensure every hotel’s wellness offering is accessible for a global audience, and taps into all areas of wellbeing: physical, mental, and spiritual. Different travellers have different wellness needs, so a varied offering ensures every guest’s requirement is catered for. As we practice at Aman, offering a bespoke and discreet experience enables you to meet the needs of the guest, wherever you are located. But ensure you consider external factors, such as the property’s location or even how the weather may affect wellness needs. Draw on local spa rituals with indigenous ingredients that offer a profoundly therapeutic touch.
The design and architecture of wellness spaces is as important as the treatments and programmes that they offer. I envisage larger spaces being dedicated to wellness, as fitness and spa facilities are becoming an essential factor in how guests are choosing between hotels when they travel. Brands should reconsider what is most important to offer their guests; what is essential for their lifestyle. Taking a proactive approach to all aspects of wellbeing will allow the hospitality industry to respond quickly to any shifts or changes in the future.
Urban wellness centres will define the way we build in future Aman New York has epitomised Aman’s expanded wellness philosophy with its growing reputation as a centre for longevity. As the flagship urban Aman Spa, the hotel offers an unmatched 279sqm fitness centre and state-of-the-art wellness technology, including powerful diagnostic tools that provide real-time data and insights. Alongside highly experienced, trained healthcare practitioners, this location offers guests the ultra-personalised, advanced treatments they are seeking, driven by data PLATINUM RESOURCE 2024
Adapting your offering to a global audience requires nuance and a personalised approach
Meet the Icon An ambassador for the Global Wellness Institute, Yuki Kiyono has over 20 years’ experience in the wellness industry. She has worked for Mandarin Oriental Group and Hyatt Group, joining Aman in 2014. Kiyono was appointed head of wellness and spa in 2020, and in 2023 was made global head of health and wellness development for Aman Group. In her role, she oversees all wellness, spa and medical operations at Aman Group’s hotels and resorts while defining the wellbeing lifestyle, vision and strategy for the group’s brands. www.aman.com 79
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Anna Bjurstam Wellness pioneer, Six Senses A biohacking advocate for more than a decade, Anna Bjurstam explains why this approach is so powerful and how wellness will look in the future
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iohacking embraces a vast spectrum of practices and strategies, all united by a singular purpose: to unleash the full potential of the human body and mind. It is the art of pursuing excellence by fine-tuning our biological systems using science, technology and mindful living. For spa guests, this art of pursuing excellence in our physical and mental realms involves a passionate quest for higher performance, and an unwavering commitment
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to fine-tuning the individual’s biological systems through the marvels of science, technology and mindful living.
A new approach is required to meet the needs of today’s luxury wellness traveller This aligns with the spa guest’s desire for customisation, performance enhancement, holistic wellness, data-driven decision PLATINUM RESOURCE 2024
AN N A B J U RSTAM, S I X S E NS ES
Biohacking is the art of pursuing excellence in our physical and mental realms – a passionate quest for higher performance... and fine-tuning our biological systems. Anna Bjurstam
making and innovative wellness experiences. Biohacking also offers a path to optimal health and wellbeing that resonates with the needs and aspirations of modern travellers.
Six Senses has been a pioneer of biohacking since 2015 We started with our biomarker screening, where we use technology to understand our guests’ individual biomarkers. An algorithm then makes recommendations based on the data, allowing us to personalise our wellness journey without having to be invasive.
Reducing inflammation; boosting the immune system; enhancing recovery, sleep and curiosity Biohacking-inspired spa treatments such as cryotherapy, photobiomodulation (light therapy) and intermittent hypoxi therapy can have profound effects on health. At Six Senses we also include normatec boots, infrared blankets and PEMF in most of our wellness programmes.
Beyond spa, biohacking is moving into the hospitality space Expect to see food and beverages designed to enhance guests’ physical and mental performance. For example, Six Senses may serve adaptogenic herbs and mushrooms that help reduce stress and increase energy levels. We will offer our guests back massagers, foot massage and compression boots during their restaurant visit. Biohacking technologies are moving into hotel rooms, with air purifiers, infrared blankets and circadian lighting. We also PLATINUM RESOURCE 2024
provide guests with wearable devices that track their sleep and stress levels.
Six Senses London will bring this concept to life Upon completion in 2024, our most advanced biohacking services will be accompanied by a longevity/functional medicine clinic with third-party providers. A hyperbaric oxygen chamber, red light bed, IV therapy and cryotherapy are some of the offerings here.
Health, healing and integrated technology is the future Guests will expect biohacking tech to be available in spas. New programming avenues include the concepts of longevity, female hormonal health, circadian rhythm and chronotype advice, integrating medicinal mushrooms in both food-and-beverage and wellness services. Expect sensory integration, somatic therapy and spiritual wellbeing.
Meet the Icon A leader in the wellness industry for 25 years, Anna Bjurstam is a shaman with a BioGeometry diploma and a Master’s Degree in finance. She has a passion for quantum physics and a deep understanding of wellness modalities. In 2013, Bjurstam sold Raison d’Etre, which she founded, and is now strategic advisor and wellness pioneer for Six Senses and Raison d’Etre, as well as an independent consultant, investor and entrepreneur. She also sits on the Global Wellness Summit Advisory Board. www.sixsenses.com
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Prof. David Russell CEO, Therme Group UK Hospitality veteran David Russell considers how urban wellbeing can be delivered for the benefit of individuals, communities and the environment
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n important question that everyone in the spa industry must ask themselves is how to ensure that the wellness offerings they deliver are democratic, accessible and affordable for all who would benefit from them. The pandemic forced us all to examine what really matters – and health and wellness is at the top of that list for nearly everyone. The solution is for spa investors and operators to create multi-faceted experiences that are
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attractive and suitable for people of every background and status. To be truly democratic, wellness offerings must be adaptable to different ages, incomes, socio-economic groups, needs, occasions and cultures. From a business point of view, a tiered proposition and a flexible pricing structure are essential to cater for this full spectrum of needs. In this way, people are able to create their own journey, so making every spa visit unique. PLATINUM RESOURCE 2024
PRO F. DAVI D RU S S E L L , T H E RME UK
It is fundamental that we welcome everyone, with disabled accessible facilities, sustainable and affordable transport options, and experiences to meet every need. David Russell
Spas must be a good value proposition for their guests
The benefits of democratised wellness are myriad
For wellness to be truly available to all, entry price points must offer exceptional value. In Manchester, UK, Therme Group is looking to work with local authorities to create schemes for people in financially challenged situations. With pay-as-you-go entry that doesn’t require a membership, this would allow them to access Therme Manchester at a subsidised rate, so that a broad range of people can benefit from the experience.
Providing access to wellness facilities improves health and mental health outcomes. It can also boost city profiles, contributing to public revenues, and build resilient communities, encouraging active healthy lifestyles. Providing access to water and nature (‘green’ and ‘blue’ space) can reduce healthcare expenditure and the economic impact of sick days, driving positive behaviour change. The list goes on and on…
An exclusive, democratised wellness experience requires economies of scale
Communication is key to attracting a broad demographic
Therme’s 90/90 vision – to have 90% of the UK population within 90-minute travel time of a Therme – is central to its ‘wellbeing for all’ promise. Locations near to city centres ensure access for a wide-ranging population. Our large-scale facilities, which are able to accommodate millions of guests per year, and dawn-to-late-night opening hours, 365 days per year, allow us to take advantage of economies of scale.
A sense of connection and accessibility for all is our goal Group wellness encourages connection, which sits at the root of Therme Group’s aim to make traditional thermal bathing accessible in the UK at a scale never seen before. It is fundamental to our vision that we welcome all members of the community, with disabled accessible facilities, sustainable and affordable transport options, and experiences to meet every need. PLATINUM RESOURCE 2024
Challenges when talking about democratic wellness include socio-economic factors and distinguishing between health, wellness and leisure. There is some resistance to change to be accounted for, especially in nutrition. As many people as possible must feel included in the proposition of a wellness resort so they don’t think it is not for them.
Meet the Icon Professor David Russell became chief executive of Therme UK in July 2023, overseeing Therme Manchester, a 28-acre destination with pools, thermal bathing and thousands of biodiverse plants. Russell ran the UK’s largest food and technology consultancy for over 30 years, delivering the hospitality and food strategies for the London 2012 Olympic Games. He was given the Welcome Skills Lifetime Achievement Award for his commitment to the hospitality industry and recognised as a Legend of Industry in 2022. www.thermegroup.com
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Patrizia Bortolin
Founder, Glowing Flow Wellness Specialists and Spa concept manager, Preidlhof Luxury DolceVita Resort A long-standing advocate of holistic wellness, Patrizia Bortolin reflects on how caring for your team can lead to improved results for guests
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etreats are hugely important to wellness offerings today, and one to watch. Travellers aren’t just looking for holidays; they’re seeking authentic, meaningful experiences as well as innovative, effective, sustainable routes to wellbeing. A retreat should always be results-driven, forming a kind of contract between the host and the guest – the host commits to delivering results to their best endeavour and the guest vows to immerse themselves fully.
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The primary focus should always be on achieving meaningful results. Retreats should engage all aspects of one’s being in a sensory and holistic manner, and they should be enjoyable – that’s central to my philosophy.
Retreat operators must treat their guests with expert staff It’s crucial to assess each guest to ensure that participants are in the right setting for PLATINUM RESOURCE 2024
PAT RI Z I A B ORTOL I N , G LOWI N G FLOW
A retreat should always be results-driven, forming a kind of contract... the host commits to delivering results and the guest vows to immerse themselves fully. Patrizia Bortolin
their experience, as some people may not be suitable for certain retreats. Investing in a team of wellness experts is key. The therapists and professionals involved must be highly experienced and fully dedicated to their roles; individuals who are not only passionate but also grounded and specialised in their fields, with the knowledge and expertise to address any challenges. There also needs to be a retreat leader to oversee and connect all the dots, whether holistically or otherwise.
Therapists must be ready to deal with the effects that treatments can have on guests
Supporting people on a deeper level in more responsive ways can lead to great success
It’s vital that the idea of selfcare applies to spa professionals as well as their clients
Holistic programmes can be priceless, inducing profound and lasting transformations. Consistently incorporating participant feedback and programme updates is crucial for adapting effectively to evolving guest needs and expectations. Programmes must demonstrate tangible improvements in participants’ lives and exert a positive, lasting influence long after the retreat.
Caring for guests’ emotional wellbeing can sometimes lead to therapists neglecting their own self-care. A focus on making sure this does not happen is essential for their continued effectiveness and support.
Retreats foster community. They’re enjoyable and satisfying for both guests and operators. For therapists, it can be more satisfying working on retreats than in solo treatments. The retreat format adds depth and meaning to your team’s work. There’s a different type of relationship with a retreat guest. As a therapist, you have to be ready to own your modality, to own the stage when necessary, whether working individually or leading a group. You really feel it in a team. PLATINUM RESOURCE 2024
It’s key to have clear communication and a retreat leader integrating everything. Training and ongoing professional support is crucial to ensure an enjoyable, ethical and sustainable experience for guests. Specially trained staff are needed to support guests in opening emotional channels as they may have deep seated issues or trauma.
Meet the Icon Patrizia Bortolin is co-founder of Glowing Flow Wellness Specialists, dedicated to nurturing wellness professionals in the industry. She’s an award-winning wellness concept designer and spa creator, as well as the wellness concept manager and transformational wellness coach at Preidlhof Luxury DolceVita Resort, Italy. She is also creative director of the new Kintsugi on Al Reem Island, Abu Dhabi. With more than 20 years’ experience, Bortolin is renowned for her pioneering work in travel and wellness and is an advocate for sustainable practise. www.glowing-flow.com | www.preidlhof.it
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LANSERHOF SYLT
A unique medical wellness destination from the pioneering brand devoted to preventative health programming for a new generation of wellness travellers
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ituated on a remote Frisian Island in northern Germany, Lanserhof Sylt has raised the bar for preventive health programming in a destination resort setting since it launched in 2022. The €120m (£103m) resort, designed by architect Christoph Ingenhoven with landscaping by Enzo Enea, has Europe’s largest thatched roof, blending seamlessly into the landscape. As well as 54 guest rooms and suites, the property is home to a high-tech medical wing, a therapy suite offering complementary treatments, a gym, yoga studio and spa with indoor/outdoor pool, two saunas, steam room and relaxation area.
A design for connection
At the lower ground floor, a free-standing circular staircase rises to connect all levels of the property. Light blonde wooden flooring leads from the reception down into the spa area. A restaurant with an open kitchen and high tables for casual dining also has cosy tables for one and two. On the ground floor there is a lounge with a fireplace and seating, where singers, solo pianists and harpists play.
“There are so many wellness and health resorts opening up, but there’s nothing comparable to Lanserhof Sylt.” Dorit von der Osten, general manager
The design palette in the medical wing references its clinical nature with white walls and floors, a modern blue sofa and beautiful floral displays. The therapy suite on a lower level follows a similar design theme – all clean lines and white walls.
Doctor-led programming
Lanserhof is renowned for its medical 86
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L AN S E RH O F SYLT | G E RM A NY wellness programmes and Lanserhof Sylt is the culmination of nearly 40 years’ practise in this field. Clients from as far as the Middle East and Australia stay for up to three weeks for preventative therapies including the Lanserhof Cure. Guests see their appointed doctor on the first day of, with repeat check-ups throughout their stay. A highly tailored series of therapies can include psychotherapy, cryotherapy, IV infusions, fitness, massage, haypacks and chrono baths. Other specialities include naturopathy, energy medicine, psychology, psycho-neuroimmunology, chronomedicine and modern medicine. From a pure fasting level of tea and broth, guests are reintroduced to food through a series of specially designed levels in the programme. Averaging around 800 calories per day, attendees are instructed in ‘chew training’, which encourages them to masticate their food 30-40 times per mouthful. This process ensures the proper digestion of food, further resting the gut. Lanserhof Sylt has become a blueprint for further development with the group recently announcing the launch of Lanserhof Spain in Marbella in 2026.
Behind the project “Everything I have ever wished for in medical care is available at Lanserhof: the combination of naturopathy and cutting-edge medicine at the very highest standard,” says Dr Jan Stritzke, medical director and cardiologist at Lanserhof Sylt. “This symbiosis offers our patients the best possible treatment and ill-health prevention. We also have excellent specialists in the field of dermatology and respiratory diseases. But the greatest benefit for me remains the Lanserhof Concept with the Lanserhof Cure.”
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Spa statistics Lanserhof Sylt, Germany www.lanserhof.com/de/lanserhof-sylt Spa size 5,000sqm Product partners: Lanserhof Lab Skincare, Augustinus Bader, Davines, MBR: Medical Beauty Research, Skinceuticals, Pharmos Natur, Ebenholz Skincare, Prof. Dr Steinkraus, [comfort zone] Spa suppliers BWT Pool & Water Technology, hsb Germany, MECOTEC, KLAFS, KONE, Elin
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THE PENINSULA LONDON
The hotel group’s first London property focuses on physical and emotional wellbeing
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ituated in the heart of central London, the Peninsula London marks the iconic group’s debut in London following a £1.2bn (€ 1.39bn) investment. With 190 guest rooms, many offering views over Hyde Park Corner and Wellington Arch, the hotel also boasts a spa set over two floors of the hotel. Designed by world-renowned architect and interior designer, Peter Marino, The Peninsula Spa & Wellness Centre provides a haven of tranquillity and wellbeing. The spa concept was developed by consultant Greg Payne, director of Spa & Wellness Advisory.
“We are enormously pleased to offer such an array of groundbreaking wellness options to our guests, as well as the Belgravia community.” Sonja Vodusek, managing director, The Peninsula London
Bringing the light in
At the heart of the subterranean space is a 25m heated swimming pool with a double height ceiling. The area is decorated with peaceful mosaic landscapes and overhead 88
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light panels that change throughout the day to simulate natural daylight. Guests can swim while accompanied by music piped through underwater speakers, or lounge and enjoy healthy snacks and teas from plush chaises or three semi-private cabanas. The spa also features seven softly lit wood-panelled treatment rooms, with heated robes and treatments from Subtle Energies and Margy’s Monte Carlo. A fitness studio, four thermal cabins and a dedicated hair atelier – in which Errol Douglas MBE takes appointments – complete the guest offering.
Life Lived Best philosophy
The Peninsula Hotels’ brand-wide wellbeing initiative, Life Lived Best, provides guests at all 12 of its properties with opportunities to pursue their fitness, mindfulness and nutritional goals throughout their stay. At The Peninsula London, these include the offerings at the spa as well as the inclusion of Naturally Peninsula plant-based options on all hotel dining menus. Guests can also access a dedicated Wellness Portal offering 24-hour wellness programmes, such as guided strength-training and meditation, in the comfort of their own rooms. Therapists-in-residence are available by appointment for one to two-hour sessions, to guide guests in various modalities ranging from acupuncture and Traditional Chinese Medicine to osteopathy and personal fitness. Practitioners include David Marshall, The Bodydoctor, whose pioneering approach to health and fitness aims to improve quality of life; Susan Siklawi, specialising in craniosacral and lymphatic massage; Traditional Chinese Medicine and acupuncture expert Dr Liping Bartlett; and osteopath Emanuele Calabrese, whose therapeutic application of musculoskeletal massage is able to effectively treat pain. PLATINUM RESOURCE 2024
Behind the project “From a concept perspective, our Life Lived Best Program encompasses three core pillars for a holistic wellbeing experience (physical wellbeing, emotional wellbeing and nutrition) which resonates throughout the guests stay,” says the hotel’s managing director, Sonja Vodusek. “The nutrition pillar of our global wellness programme Naturally Peninsula cuisine offers a selection of dishes and beverages for guests who are health conscious but do not wish to compromise on culinary experience. “Whether on holiday or a short business trip, every guest will sense the invitation to take time for themselves and enhance their wellbeing.”
Spa statistics The Peninsula London
www.peninsula.com/en/london Spa size 1,300sqm Product partners Aqua Platinum, Milk Leisure, Living Earth Crafts, Quagliotti, Gharieni, Concept Spa Spa suppliers Subtle Energies, Jalin Design, Margy’s Monte Carlo
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RAFFLES LONDON AT THE OWO
The first Guerlain Spa in the UK has raised the bar for wellness in a luxury urban hotel setting, right in the heart of the capital city
he launch of Raffles London at The OWO in 2023 brought the first Guerlain Spa to the UK capital. A £1.4 billion (€1.63 billion) eight-year redevelopment of the Old War Office, spearheaded by The Hinduja Group and partners Onex Holding, has realised nine restaurants, three bars and 85 private Raffles-branded Residences designed by studio 1508 London. An integral part of this, Raffles London at The OWO, designed by Thierry Despont, comprises 120 spacious guest rooms and suites as well as a grand ballroom and its four-floor, 2,500sqm spa.
French flair in London
The Guerlain Spa at Raffles London at The OWO, led by Robert Jeffers, director of wellbeing, has been designed to offer a distinct, personalised wellness journey for hotel guests, members and residents. It brings together the expertise and heritage of Guerlain with personalised health programming from Pillar Wellbeing. Renowned interior design company Goddard Littlefair has created an elegant, yet understated space that cocoons guests with a sense of calm and serenity. In the heart of the building, the spa offers an impressive range of wellness and wellbeing services. The ground-floor beauty and treatment space, L’Atelier Guerlain has hair and makeup stations offering express beauty treatments and a selection of Guerlain’s hero products. Pillar Kitchen, led by twice Michelin-starred chef Jason Atherton, is also located here. One floor below is the spa reception with corridors that lead to changing rooms, nine treatment suites (including two doubles and three VIP suites) and a relaxation lounge. The design offers a nod to the building’s history and a subtle reference to the brand’s 90
“Raffles London at The OWO celebrates a new era for Raffles, bringing the brand’s legendary service and glamour together with one of the city’s most culturally significant landmarks.” Omer Acar, CEO, Raffles & Orient Express
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Behind the project “The Art of Touch by Guerlain is powerful, effective, precise and always perfectly choreographed,” says Amélie Demange, international spa aesthetic and wellness creation director at Guerlain “For the vibrant city of London and Raffles London at The OWO, I wanted to offer exclusive experiences for face, body and mind. “Guerlain’s expertise offers a collection of 500 gestures: 200 for the face and 300 for the body. The objective is to design innovative experiences addressing guests’ needs at the present moment and reinventing this unique journey at every visit to act for the long term.”
Spa statistics Guerlain Spa at Raffles London at The OWO
Asian heritage, with stacked, smoked oak timber arches ceating a perspective and rhythm along the treatment room corridor. A Technogym-equipped fitness and movement studio leads to the pools and thermal areas. The centrepiece is a stunning 20m indoor pool with a double-height ceiling. At one end of the wet area is a large vitality pool that leads to the thermal suite with a Finnish Sauna and steam room.
Restorative beauty
The spa concept is based around Guerlain’s restorative beauty philosophy, partnered with the Pillar Wellbeing promotion of movement, recovery and nutrition in equal measure. The Guerlain treatment menu, developed PLATINUM RESOURCE 2024
www.raffles.com/london Spa size 2,500sqm Product partners Exclusively Guerlain Spa suppliers Cheshire Wellness, Dress Best Uniforms, BC Softwear, Gharieni, Technogym, Harvia, ISIS Technologies, Book4Time, Camellia’s Tea House
by international spa aesthetic and wellness creation director Amélie Demange, features signature treatments created exclusively for the London property. Every option on the menu has a different protocol. Pillar Wellbeing oversees training and health programming throughout the active wellness spaces at the spa for guests, members and residents. With numbers capped at just 250, a highly personalised approach is taken for each guest, with consultations, tailored fitness programming and a range of activities to balance movement and recovery. 91
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EUPHORIA RETREAT
A unique place of healing and transformation with innovative programmes centred around a stunning hydrothermal installation
et amid a forest of pine and fir trees in the spiritual heart of Greece, Euphoria Retreat is a holistic wellbeing destination spa that combines elements of traditional Greek and Chinese medicine to heal the heart, mind, body and soul of guests. Developed, financed and built by ex-banker Marina Efraimoglou following an 11-year search for the ideal location, Euphoria Retreat is intended as an all-year-round alternative to more long-haul spa destinations. Designed by Natalia Efraimoglou & Partners, along with award-winning Greek firm DECA Architectur, it has a garden by Greenways Landscape Architecture with areas dedicated to the five elements. A private forest at the rear provides over 78,000sqm for cycling, hiking, meditation and yoga.
A world of experience
The four-storey spa benefits from consultancy by Tavelis Spa Concept and has been designed to offer guests a transformational journey. The ground-floor reception area has Byzantine-influenced domed and curved ceilings with a soft, warm colour palette. A Pilates and fitness studio are located here, as well as the medical and nutritional team, led by Dr George Leon, who
“We are very much a family-owned business with community, trust and loyalty central to our ethos.” Marina Efraimoglou, owner
oversees 3GL testing to analyse levels of glycogen, glucose and glutathione in order to understand each guest’s requirements for energy, antioxidants and cellular protection. Linking all four levels is a distinctive spiral staircase that doubles as a 25m-deep Waterwell with hot and cold foot baths and a Kneipp bathing experience at its base. On the second floor is the magnificent Sphere Pool with curved walls lined with 92
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E U PH O RI A RE T RE AT | G REECE hydrotherapy jets and in-water benches. In the thermal suite are a tepidarium, Watsu pool, steam room, cold plunge and Speleotherapy-Salt Room. A circular Finnish sauna and a domed hammam with marbled heated beds complete the facilities. A total of 15 treatment rooms are situated on the third floor, while the fourth floor is home to two yoga and meditation rooms.
Signature retreats with a purpose
The programmes and retreats at Euphoria aim to offer guests a pathway to change, addressing the physical, emotional and spiritual needs of each person. Signature Retreats are tailored around issues such as emotional self-awareness, improving body image and interpersonal relationships. A nutritionist also determines an ideal diet and food regime to suit each individual, providing, for example, an optimum combination of protein, carbs and fat intake in each meal. The treatment menu offers a wide range of massage therapies, signature bodywork, holistic healing practices and reflexology, as well as more traditional face and body treatments.
Behind the project “Greek philosophers viewed life as joyful, sensual and full of exciting potential for growth. This is at the heart of Euphoria, the Greek word for living and feeling well,” says owner Marina Efraimoglou. “Euphoria is dedicated to healing and transformation, but it is also where people come to find harmony away from the day-to-day stresses of modern living. “We are very much a family-owned business with community, trust and loyalty central to our ethos. And 2024 promises to be our most exciting year yet with a ground-breaking new personal leadership programme and the unveiling of a state-of-the-art medical component in our spa.”
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Spa statistics Euphoria Retreat, Greece www.euphoriaretreat.com Spa size 3,000sqm Product partners Biologique Recherche, Fresh Line, Ariadne Athens, Charme D’Orient, Cure Bazaar Spa suppliers Gharieni, Kirpoglou, KLAFS
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CLARIDGE’S SPA
The iconic hotel’s signature five-star service is extended in this palace of wellbeing
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ocated three floors below the Mayfair property, iconic London hotel Claridge’s Japanese-inspired spa offers guests 7,000sqm of spa luxury in a high-end urban setting. Led by spa director Hattie David-Wilkinson, the spa concept was conceived by Inge Theron, creative director of spa and wellness at Claridge’s operator, Maybourne. Renowned interior architect André Fu’s creative vision was inspired by traditional Japanese temples. Guests receive kimonos and a welcoming foot ritual on entry, while the treatment menu pays tribute to the culture’s art of ceremony.
Sumptuous surroundings
Claridge’s Spa showcases healing rituals, restorative body work and the latest bio-innovation with the aim of amplifying the emotional, physical and spiritual wellbeing of its guests. Seven luxurious treatment rooms have Gharieni treatment beds and private bathrooms, and a wet room is outfitted with a hand-carved, pink onyx stone bed. The wellness facilities are anchored by a thermal treatment area with a heated pool 94
“Claridge’s Spa represents the very beginning of a new wellness journey for Maybourne.” Inge Theron, creative director of spa and wellness, Maybourne PLATINUM RESOURCE 2024
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surrounded by private relaxation cabanas, steam rooms and saunas. A connected-fitness gym is equipped with state-of-the-art cardio and weight training equipment from brands such as Peloton, NOHrD and PENT, as well as a personal training area. A hair salon for ‘appointment only’ hair services by celebrity stylist Josh Wood, said to offer ‘the best of the best’ completes the line-up.
Experts in residence
An extensive treatment menu includes body and facial rituals from brands such as Augustinus Bader, La-Eva and FaceGym, as well as a range of signature treatments including the omakase-inspired Bespoke ritual that is crafted entirely to each individual guest’s needs. The spa hosts expert residencies with some of the most celebrated names in wellness, including acupuncturist Ross J. Barr and nail artist Harriet Westmoreland.
Behind the project “We have created a spa where guests will find holistic practices and results-driven high-tech all under one roof,” says Inge Theron, creative director of spa and wellness, Maybourne. “The Claridge’s Spa service style is inspired by and reflects this great, legendary hotel. The attention to detail that has been in place here for centuries – the way we steep our tea, the way we make our beds – is reflected in this space, from handmade poultices made daily by our team with seasonal ingredients to the silk thimbles used by therapists for exfoliation during facials.”
Spa statistics Claridge’s Spa, UK www.claridges.co.uk/spa Spa size 7,000sqm Product partners Augustinus Bader, La-Eva and FaceGym Spa suppliers Gharieni, Carolina K, RKF Luxury Linen, Book4Time, Jalin, Design for Leisure, Technogym, Peloton, NOHrD by WaterRower, Concept2, PENT
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SCHLOSS ROXBURGHE
A luxury Scottish estate hideaway with an evolving wellness and treatment offer
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et in 300 acres of land in the Scottish Borders, Schloss Roxburghe’s 1,100sqm Schloss Spa was created as part of an extensive expansion at the Destination by Hyatt collection hotel. In addition to a first-class wellness facility, an additional 58 rooms were constructed as well as a purpose-built banqueting suite and several cottages within the grounds. The spa’s holistic approach is said to support total wellbeing, mindfulness and rejuvenation and serves hotel guests as well as a locally based membership.
High-tech touches
The new spa, designed by Kitzig Design Studios, includes a heated outdoor infinity pool complete with LED lighting and an underwater sound system. Indoor and outdoor relaxation areas are dotted about and there is also a plunge pool. The spa’s thermal suite and pools were provided by Aquateq. A Finnish dry sauna sits half-sunken into the ground and is completed with a larch exterior finish and large landscape windows that offer stunning outdoor views. The facilities also include an aromatic sauna with the option for guests to select their own fragrance for a personalised experience. A modern fitness suite was outfitted with a range of the latest Technogym equipment.
“All of our treatments and rituals have been carefully chosen to provide the most exclusive and unforgettable experience.” Caroline Mullen, director of spa and leisure
Partnering with pride
Three treatment rooms each boast therapy beds supplied by Gharieni and the spa has partnered with Aromatherapy Associates and KLORIS to provide superlative treatments. The relaxation areas include suspended open fireplaces and large cabana day beds hung from the ceiling and panoramic windows overlooking the parkland. Spa management is provided by TAC | The 96
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Behind the project “The wellness industry is set to see significant growth, with clients having a greater interest not just focusing on fitness and nutrition but on selfcare, mental wellbeing and appearance,” says Caroline Mullen, director of spa and leisure at Schloss Roxburghe hotel. “With this in mind I would like our clients to experience something deeper – a brand new way to feed their mind, body and soul, a chance to feel truly alive and to feel the best version of themselves. “My vision is to position our spa as a leading premier luxury wellbeing destination in the UK.”
Spa statistics Schloss Roxburghe, Scotland www.schlosshotel-roxburghe.com Spa size 1,100sqm Product partners Aromatherapy Associates, CND, KLORIS Spa suppliers TAC | The Assistant Company, Gharieni, Fashionizer Spa, Aquatec, Technogym, Richard Haworth
Assistant Company and Fashionizer Spa supplied the team’s uniforms.
Seasonal specialities
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and two facials – Ultimate Wellbeing and Ultimate Glow. The spa, which won Best Hotel Spa in Condé Nast Johansens Awards for Excellence 2024, has also partnered with TV presenter and nutritional expert Amanda Hamilton to host a one-off winter detox weekend. As part of the package, guests enjoy a mindfulness and goal-setting workshop as well as dietary information tailored to their stage of life, and access to the spa’s facilities. 97
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THE BOTHY BY WILDSMITH
AT HECKFIELD PLACE
A thoroughly considered journey with bespoke rituals to encourage deep relaxation
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t’s the small details that make The Bothy by Wildsmith, in Hampshire, UK, truly unique. A birdsong soundscape, recorded by a sound artist who camped in the grounds for three nights, plays throughout the space; the pure essential oil scent permeating every room was created on site by a Japanese mixologist from At-Aroma. From the micro-greens and lemon verbena tea served pre-treatment to a tiny candle burned to depict the ideal post-treatment relaxation time, every aspect of the guest journey has been well honed. The result is a deeply connected wellbeing experience.
A new way to spa
The 45-room Heckfield Place hotel was opened by Dr Gerald Chan after a painstaking restoration in 2018, and The Bothy is a total evolution of the estate’s earlier Little Bothy wellness space. As well as six treatment rooms, including two doubles, facilities include the Waters – an exceptional chlorine-free Aqua San pool by Pool San. The Oak Terrace is home to the spa’s outdoor hydrothermal experiences by Dröm – a sauna, steam room, experiential shower
“Heckfield is a wellness-first destination. We want guests to embrace the experience, reconnect with nature’s pace, slow down, breathe deeper and disengage from the world.” Katherine Pye, general manager, Wildsmith Skin
and ice-cold bucket shower. There are two fitness rooms and a movement studio, but much of the dedicated exercise menu takes place outside, including forest walks, cold water immersion and farm fit (a circuit-based class using farm tools). The team also offers performative aufguss sauna sessions. The Sun Room serves a plant-based menu by Heckfield’s culinary director Skye Gyngell, 98
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T H E B OT H Y BY WI L D S MI T H | UK and the Bothy Shop – housed in the original bothy, home to generations of estate gardeners – sells the Wildsmith Skin range.
Uncompromising USPs
No mobile phones, under-16s or alcohol are permitted in the spa, and numbers are capped at 35 guests to protect against overcrowding. The menu has been pared down to just ten treatments of between 90 and 135 minutes, with a complimentary 15-minute consultation before every session. Bothy director Reka Seres-Erdei has eschewed run-of-the-mill regimens, teaching therapists how to connect with guests, read their signs and align treatments to their bodies, emotions and needs. After treatments, a burning candle signals the 20 minutes guests are advised to take to let their body rest and recover. It’s small symbols like this that are the true essence of the Bothy – a series of considered rituals all steering guests gently towards a place of genuine relaxation.
Behind the project “If you enter a spa and you’re rushed, you cannot sacrifice time for yourself. So we take away shoes and phones – everything that weighs guests down – to begin the grounding process,” says Bothy director Reka Seres-Erdei. “Here at the Bothy, our journey provides all the circumstances for healing, with no compromises. “ We provide our therapists with knowledge and tools, not routines. We teach them to read guests then use these tools as a framework. We let them treat guests intuitively in that moment of time, in that moment of life. Everyone’s needs are different; we work on the whole.“
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Spa statistics The Bothy by Wildsmith at Heckfield Place https://bothy.heckfieldplace.com Spa size 1,580sqm Product partners Exclusively Wildsmith Skin Spa suppliers NOHrD, Technogym, Peloton, SkiErg, Yogamatters, Peak Pilates, TRX, Lemi, BC Softwear, Dröm, Black Label uniforms, Pools by Design, CP HART, TWENTY5
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AQUA SANA, CENTER PARCS
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The resort’s new forest bathing concept has been beautifully executed to provide an intuitive journey through its zoned wellness space
he sixth short-break forest village for Center Parcs UK, Longford Forest was the brand’s €233m (£198m) debut in the Irish market. Set out over 395 acres of woodland, the resort offers 466 forest lodges and 30 lakeside apartments as well as a Subtropical Swimming Paradise and the very latest Aqua Sana forest spa. Experts responsible for the Japanese shinrin-yoku-inspired forest spa include UK architect Holder Mathias; advising consultant Don Camilleri of HL Concepts; London design studio Sparcstudio; Austrian thermal and wet spa experts Schletterer; FT Leisure; project manager Edmond Shipway; and Irish contractor John Sisk & Son.
Closer to nature
Surrounded by tall pines and private gardens lined with silver birches, covered walkways allow guests to roam outside in any weather, to enjoy a heated outdoor pool, hot tubs and a cosy Scandinavian Snug. 100
“We wanted to create something completely unique for Ireland. Guests are able to switch off and focus on their wellbeing.” Stuart Angus, director of spa, Center Parcs UK & Ireland PLATINUM RESOURCE 2024
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A discreet entrance leads to the spacious reception area where guests can check in, enjoy express Elemis treatments, visit the well stocked retail area and take advantage of OPI mani-pedi services. Guests are encouraged to self-navigate a therapeutic journey of heat experiences, relaxation spaces, pools, hot tubs and fresh air in the garden. Four ‘forests within the forest’, designed by Sparcstudio with heat installations by Schletterer, include Nordic Forest, Hot Springs, Volcanic Forest and Treetop Nesting, each with its own unique aesthetic and soundscape.
Bespoke treatments
The changing rooms, elegantly finished by Porcelanosa and Hansgrohe, lead onto a memorable inner sanctum that offers an extensive thermal area with 21 different spa experiences; the large Vitalé Café Bar and outdoor terrace; 14 treatment rooms; and two post-treatment relaxation spaces. Guests can select from 27 treatments, including signature offerings such as the Elemis Deeply Nourishing Face and Body. Voya’s Restore and Rebalance signature is a detoxifying treatment designed to rebalance and restore moisture to the body.
Behind the project “I think we have created an intuitive, sensory experience; a relaxing environment with little need for signposting as the guest instinctively responds to the flow of the spa,” says Sparcstudio co-founder Neil Fairplay. “The Nordic sauna has a huge picture window on to the woodland, so you almost feel like you are taking a sauna in a glade out in the open air. “We also love how the swim-out pool seamlessly connects the inside and out. “Another stand-out area is the Forest Garden at the centre of the spa. This is a double-height space with natural light streaming in from a central skylight and air plants hanging over a water feature – a perfect place to unwind.”
Spa statistics Aqua Sana Center Parcs Longford Forest, Ireland www.aquasana.ie Spa size 2,500sqm Product partners Elemis, Voya, OPI Spa suppliers Hansgrohe, Porcelanosa, Andy Thorton, Green Interiors, Alexander Rose, Atmosphera Esthetix Electric, Living Earth Crafts, Ellisons, Mitre Linen, Elite Spas and Leisure, ProAccess Space Management Software
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MANDARIN ORIENTAL HYDE PARK, LONDON This iconic London spa continues to lead with its innovative approach to urban wellness, visiting experts and partnerships with international health clinics
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ituated in a commanding position on London’s famous royal park, Mandarin Oriental Hyde Park, London is an iconic hotel and spa in the heart of Knightsbridge. With 141 spacious guest rooms and 40 luxurious suites, the property was re-imagined in 2019 by renowned designer Joyce Wang as part of a multi-million-pound renovation. The award-winning subterranean Spa at Mandarin Oriental was redesigned by New York based designer Adam D. Tihany. It features 13 treatment rooms, including an Oriental Suite for couples with a rasul water temple, alongside a Chinese medicine consultation and treatment room, and a Bastien Gonzalez Pedi: Mani: Cure Studio. The spa boasts an indoor 17m twin lane, stainless-steel heated swimming pool with lap timer. Its Heat and Water Oasis includes a sauna, amethyst crystal steam room, vitality pool and zen colour therapy relaxation area. A Wellbeing and Fitness Centre offers 24-hour access to state-of-the-art fitness technology by Technogym.
“The hotel is the only one located right in the park. We have buzzing Knightsbridge at the front and the calmness of the park behind us.”
Bespoke wellness programmes
Torsten van Dullemen, general manager, Mandarin Oriental Hyde Park, London
Focusing on movement health, the team has added a new class studio and fitness recovery suite, created by Stephen Price, called Movementum. Private lifestyle memberships and programmes offer a multi-disciplinary wellness support system and industry leading expertise from Bodyspace. The spa also offers bespoke wellness programming from renowned in-residence wellness practitioners. Francy Lema combines naturopathy, acupuncture and yoga. Heshmat Nasiri is a physiotherapist focused on rehabilitation. Kate Thompson works with 102
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M A NDA R I N O RI E N TAL H YD E PARK , LON D O N | UK
Behind the project
craniosacral and myofascial release. James Mutkin provides Chinese medical massage and celebrity facialist Nicola Joss offers her unique therapies to guests.
Premium partnerships
An extensive treatment menu offers signature therapies from partners including Biologique Recherche, OSKIA, OTO Wellbeing and Aromatherapy Associates. The property is the first hotel in the world outside Clinique La Prairie’s Swiss base to offer the brand’s Holistic Health longevity workshops and nutritional consultations. Experienced nutritionists are trained to provide bespoke longevity health nutritional consultations and prescribe the correct supplement for each individual. PLATINUM RESOURCE 2024
“Our signature therapies draw from Traditional Chinese Medicine and are offered alongside treatment and wellness services delivered by our local partners in London offering experiences that reflect a sense of place,” says Jamie Pagan, area director of spa and wellness at Mandarin Oriental Hotel Group. “Our wellness programme has been developed to exist beyond the walls of the spa to encompass the broader role throughout the property and across the entire guest experience.”
Spa statistics Mandarin Oriental Hyde Park, London www.mandarinoriental.com/en/london Spa size 1,000sqm Product partners Aromatherapy Associates, Biologique Recherche, Lola, OSKIA, OTO Wellbeing, Clinique La Prairie Spa suppliers Barr + Wray, Technogym, Living Earth Crafts, Studio 104, RKF Luxury Linen, Gharieni, ESP Salon, SpaSoft
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SIX SENSES ROME
The Eternal City’s latest wellness destination offers a modern take on Roman bathing
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lobal hotel, resort and wellbeing brand Six Senses’ first Italian property offers a new vision for urban wellness in a hotel setting. Designed by renowned Spanish architect Patricia Urquiola, the original façade of the 18th-century Palazzo Salviati Cesi Mellini has been preserved outside a modern, welcoming, contemporary hotel. The brand brings its trademark wellness formula to life, connecting international travellers with the local community through the tradition of ancient Roman bathing. Six Senses Rome features 96 rooms, sustainable architecture and design accents, in addition to imaginative planting, an abundance of natural light and a multitude of relaxed open spaces. The spa, set over various levels, combines ancient healing rituals with the latest biohacking technology to improve guest health and wellbeing.
Salus per aquam
Drawing on the history of bathing culture in the city, the spa introduces a Roman bathing concept with a modern slant. A bas-relief inspired by the myth of Daphne and Apollo adorns the walls of the bathing
“My team and I are working with enthusiasm to translate the brand’s core values of emotional hospitality, sustainability and wellness into a Roman context.” Francesca Tozzi, general manager, Six Senses Rome
area, creating an authentic feel. Three plunge pools reproduce the calidarium, tepidarium, and frigidarium, reducing inflammation through heat and aiding muscle recovery during a 60-minutes guided journey. Beyond the baths, there’s a hammam, biohacking and meditation rooms, a sauna, a rooftop yoga deck, a fitness centre and five treatment rooms. 104
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S I X S E N S E S RO ME | I TA LY Classes include meditation, yoga and sound healing, while treatments range from results-driven personalised facials to expertly delivered signature body massages.
Wellness screening
As well as workshops at the Alchemy Bar, the team offers Wellness Screening for guests, measuring 30 clinically evaluated biomarkers and 10 ten physiological indicators. This is non-invasive analysis identifies key biomarkers to gain an understanding of what the body really needs. The process is quick and simple, and the readings – along with a discussion about lifestyle factors – are used to design a treatment or a bespoke multi-day programme to meet the guest’s needs.
Behind the project “When experiencing something out of the ordinary, we begin to feel a change for the better,” says spa and wellness manager Elisabetta Trezzi. “Guided by the elements of health and beauty in our spa design, rituals and treatments, guests are invited into a world of peace and tranquillity.” “Our guests are projected thousands of years into the past, to the time when the ancient Romans took care of their physical, mental and social wellbeing in typical bath houses, and today we want to recreate the experience.”
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Spa statistics Six Senses Rome www.sixsenses.com/en/hotels/rome Spa size: 834sqm Product partners: Biologique Recherche, Seed to Skin, The Organic Pharmacy, Subtle Energies Spa suppliers: Starpool, Lemi, Technogym, Rivolta Carmignani, Fashionizer Spa, Spa Booker, Opera, Cellgym, Venom, Hyperice, Normatec
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2024 WET SPA & THERMAL EXPERIENCES
141
108 Aquaform
DESIGN & CONSULTANCY
110
Art of Cryo
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Barr + Wray
138 Kemitron 139 KLAFS 148 Myrtha Wellness 158 Sauna360 161
Sommerhuber
165 SpaFlo 168 Starpool 174 TechnoAlpin Indoor
SPA EQUIPMENT 128 Gharieni 134 Iyashi DÔme 140 LEMI
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Living Earth Crafts
156 REM Earth
166 Sparcstudio 170 Studio Apostoli
MARKETING & PR 129 Glow Bright Marketing 176 The Spa PR Company
SPA RECRUITMENT 163 SpaStaff.com
BOOKING SOFTWARE 164 Spabreaks.com
UNIFORMS 126 Fashionizer Spa
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52 super brands of spa and wellness showcase their products and services, explaining how their offering can benefit your spa business
TEXTILES
150 Natura Bissé
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BC SoftWear
152
Omorovicza
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Beltrami
153
OSKIA
157
RKF Luxury Linen
162 Sothys
160 Scrummi
BEAUTY & SKINCARE 114
Biologique Recherche
118
[comfort zone]
120 Elemental Herbology 122
ELEMIS
172 Subtle Energies 173
Swissline
175
TempleSpa
178 VOYA 179 Wildsmith Skin
MANAGEMENT SOFTWARE
124 ESPA
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130 GROUND Wellbeing
136 Journey
131
Hydrafacial
132
ishga
Book4Time
WELLNESS & FITNESS
142 Made for Life Organics
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144 Mii
143 Matrix Fitness
146 myBlend
154 Peloton
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Kalm Horizons
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SKIN SPA WET CARE& THERMAL EXPERIENCES
Aquaform Contact info@aquaformsrl.com Tel +39 030 8913122 Web www.aquaformsrl.com aquaform.af
aquaform_af
aquaform-af
A Alberto Moretti General manager
quaform works with elements such as water, light, aromas and sounds to create experiences that enhance wellbeing and psychophysical balance. Through an innovative approach, we design customised solutions for spa and wellness areas and private homes. Our philosophy is based on the understanding that water is an essential element for health and recovery. In addition to transforming traditional spa spaces, our goal is to highlight the crucial role of water within a comprehensive wellness centre. Water is a key element in balancing the body. It represents
not only an opportunity for relaxation, but also a means for physical recovery and mental renewal. Our projects are designed to highlight how water can contribute to overall health and wellbeing, making it an indispensable element in any healing and regeneration journey. PRODUCTS & SERVICES
“Aquaform is driven by 30 years of wellness sector expertise, passionately crafting tailored, functional and aesthetic solutions for spa projects.” 108
Aquaform crafts an extensive array of spa wet area products, including horizontal showers, such as the wall-mounted Zenit, and ceiling-mounted experiences like Aquamotus, Af-Fusion and Nadir. Our offerings encompass a diverse range of sizes, finishes and functionalities in reaction showers. Popular selections include the immersive tunnel experience featuring aromatherapy and music, PLATINUM RESOURCE 2024
along with the dry Kneipp path. To enhance the user experience, Aquaform has designed sequential program stations and control systems to regulate water jets, temperature, chromotherapy, aromatherapy and music. Our dedicated team extends consultancy services to spa specialists, aiding in project design and the development of wet spa areas. This bespoke approach ensures tailored management controls aligning with project specifics, installation requirements and the ultimate preferences of the end user, delivering innovative solutions that merge functionality with aesthetics. LATEST LAUNCHES
Aquamotus is a state-of-the-art horizontal shower system. PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Aquaform redefines wellness by harnessing water’s healing essence. From bespoke spa retreats to home sanctuaries, our innovative designs focus on water’s innate power. Dive into a lifestyle where water isn’t just relaxation but vitality. Join us in reshaping wellness through Aquaform. KEY CLIENTS Hôtel du Cap-Eden-Roc, France; Helvetia & Bristol Firenze, Italy; Stejarii Country Club, Romania; Lucia Magnani Health Clinic, Italy; Porto Sani Halkidiki, Greece
It comprises 16 automated water massage programs crafted by medical professionals and industry experts for enhanced effects. Aquamotus boasts five distinct water jets, ensuring unparalleled massage performance. These programs are intricately designed to optimise wellness benefits, catering to diverse preferences and needs. Engineered with precision, Aquamotus embodies the pinnacle of innovation in the wellness sector, delivering a customisable and therapeutic water massage experience. Its advanced features redefine the standards of relaxation and rejuvenation. With a focus on efficacy and the user experience, Aquamotus reflects our commitment to elevating wellness through groundbreaking technology and design. 109
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Art of Cryo – Tec-Spa Module Contact contact@artofcryo.com Tel +49 2935 9652 0 Web www.artofcryo.com artofcryo
artofcryo
artofcryo Rainer Bolsinger CSO & CMO
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ore than 30 years of manufacturing, refrigeration, control cabinet construction and SPS programming excellence make Art of Cryo a spa technology leader. The company’s high-performance cryo-chamber, the Vaultz, benefits from its award-winning Multi Cryo-Hacking System and the Flow System, which allows for customised treatment duration, intensity and sequence. This means guests are able to experience a complete treatment journey. For design, the company partners with Antonio Capristo, who has produced exhaust systems for the likes of Ferrari and Lamborghini. Exclusive partnerships with software producer Remedi-Cool, as well as a variety of measuring and diagnostic devices, provide our clients with unique selling propositions. PRODUCTS & SERVICES
Thinking about redefining user happiness and enhancing experiences within your wellness space? Then envision the Tec-Spa Module. Central to this module are Vaultz cryochambers, harmoniously paired with the multi-level treatment cabin, MCS and innovative Flow System. The invigorating cryotherapy of Vaultz is combined with the
restorative powers of far-infrared, NAI and light therapy in the MCS. The holistic journey is amplified by the lymphatic boost and regeneration power of the Flow System to reach a new pinnacle of comprehensive wellness. LATEST LAUNCHES
Coolzoone is a revolutionary wellness oasis in Funchal, Madeira, next to the Savoy Palace. It offers a unique heaven for holistic rejuvenation with the largest whole-body cryotherapy chamber in the world – Vaultz V12 – and a unique MCS designed as a tunnel.
“We fuse wellness and technology to create distinctive and memorable treatments that offer a myriad of health benefits.” 110
ABOUT THE BRAND USPs
Embrace the transformative power of Art of Cryo in your spa. Our innovative Tec-Spa Module elevates the user experience with cutting-edge technology, fostering happiness, longevity and regeneration, while retaining the spa’s traditional charm. KEY CLIENTS Coolzoone Madeira, Portugal; Amadeus Golf Hotel, Italy; Alpenresort Schwarz, Austria; Thermes Marins, Monte-Carlo; Chenot Palace Weggis, Switzerland PLATINUM RESOURCE 2024
WET SPA & THERMAL EXPERIENCES
Barr + Wray Contact sales@barrandwray.com Tel +44 (0) 141 882 9991 Web www.barrandwray.com barr-and-wray-ltd Ian Montgomerie Group CEO
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ounded in 1959, Barr + Wray is a world-leading provider of spa design, engineering and pool & spa equipment. We provide a full turnkey solution to provide clients with the total package of interior design, technical design and specification, supply, installation and commissioning of all equipment in our portfolio. Barr + Wray is a truly global company with offices in the UK and Dubai, and has completed projects in the UK, Europe, the Middle East, Asia, Africa and the USA. PRODUCTS & SERVICES
We design a wide range of bespoke experiences to make every spa unique for the owner and operator. Our worldwide services include: n Engineering consultancy: for wet area items such as pool water filtration systems as well as bespoke thermal experiences such as saunas, steam rooms, ice fountains, hammams, heated loungers and snow cabins. n I nterior design: we employ an innovative design team and offer a fully coordinated and integrated spa interior design solution. n S upply and install: all wet area equipment is fitted and maintained by our own in-house team of fitters. n A ftersales: we provide a quality aftersales and maintenance service for all projects.
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Our chill pods offer the ultimate cool-down experience, combining ice, cold air and mist. Customers can now customise and combine infrared with traditional heating elements, allowing them to have the option of both sauna types in one location. Other products include vitality, hydrotherapy, lap, cold plunge, onsen and mineral pools. Thermal facilities include saunas, steam rooms, hammams, snow cabins, rasuls, experience showers, ice machines, heated loungers, benches and massage tables.
“Our experience and expertise in all aspects of spa design are what makes us stand out in a truly competitive market.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Barr+Wray is able to create award-winning spas for its clients, offering a full interior design package and the technical ability to supply superlative spa wet area solutions. The company offers flexible and cost-effective services unrestricted by geography or size. By offering both interior and technical design, we ensure that all aspects of your spa project are covered. KEY CLIENTS Accor, Hilton, Marriott, Four Seasons, IHG, Hyatt, Aman
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TEXTILES
BC SoftWear Contact enquiries@bcsoftwear.co.uk Tel +44 (0) 1628 642940 Web www.bcsoftwear.co.uk BcSoftWearuk
bcsoftwear
bc-softwear-ltd Barbara Cooke
Founder and managing director
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stablished in 2002 by Barbara Cooke and based in Maidenhead, UK, BC SoftWear is a leading supplier of spa treatment linens, towels, bathrobes/dressing gowns, footwear and spa bags to luxury hotels and spas in the UK and across 40 countries worldwide. Designed for a discerning clientele who seek quality and performance, our products have earned us an unparalleled reputation. Combining innovation with eco-conscious practices, BC SoftWear is the go-to brand for responsible luxury in the spa and hotel sectors. PRODUCTS & SERVICES
BC SoftWear specialises in superior 300-thread-count, 100% cotton sheets, duvets, duvet covers and treatment couch pillows. Our SmartSoft® line offers eco-conscious jumbo sheets and XL treatment towels tailored for larger spa beds, as well as fitted couch covers. Our bathrobe sizes range from two years of age to 4XL, while our unique anti-slip certified footwear ensures safety without sacrificing comfort. In addition, our product range extends to lounge chair covers, fleecy blankets and a wide assortment of towelling spa accessories. All products can be customised to meet specific client requirements.
LATEST LAUNCHES
The Deluxe spa linen range is the latest addition to BC SoftWear’s collection. Our SupremeSoft line now offers XL treatment towels and bathrobes in 400gsm. The bathrobes incorporate piped embroidery detailing the collar, cuffs, pockets and belt, transitioning to modern ‘trouser pockets’ from the usual patch style. Our treatment towels are crafted with rounded edges and bound hems, and the range is available in colourways including white, pebble, slate grey and the recently introduced sage green.
“Every thread and design weaves our unwavering commitment to unparalleled quality and environmental responsibility.” 112
ABOUT THE BRAND USPs
BC SoftWear integrates an eco-philosophy across our range. Our large spa towels reduce laundry needs, speed up processes and cut energy use. Superior luxury defines our bathrobes, while SmartKnit® linen ensures minimal oil absorption, quicker drying times and overall reduced energy. We merge eco-conscious choices with exceptional quality. KEY CLIENTS Champneys, Ritz-Carlton, St Regis, Four Seasons, Corinthia PLATINUM RESOURCE 2024
TEXTILES
Beltrami Contact export@beltrami.it Tel +39 035 716315 Web www.beltrami.it beltrami.linen
beltramilinen
beltramilinenitaly Cinzia Imberti Beltrami Chief executive officer
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eltrami is an Italian company with over 50 years’ experience in textile manufacturing, covering all requirements of luxury hospitality, spas, high-end private residential and yachts. We specialise in fully bespoke projects, designed and developed to customer specifications. We manage the complete production process, from the early stages of design through to manufacturing and subsequent customer service, which guarantees the highest quality standards. Our products are distributed worldwide, either directly from our facilities in northern Italy or through selected local partners. PRODUCTS & SERVICES
Beltrami provides all the textile products that spa managers and operators may need: from oshiboris to completely bespoke treatment bed setups; from bathrobes to relax blankets; and decorative elements, including a wide range of technical accessories, such as toppers, duvets, cushions and bolsters in a variety of materials with oil resistant covers. All our products are fully customisable in a range of fabrics, all thoroughly tested for their specific use and heavy laundering. Our signature collection,
Autentica Fibra di Legno Beltrami – derived from sustainable birch wood – is our top-of-the-range, ultimate luxury experience. LATEST LAUNCHES
We have recently created a complete range of textile accessories for cryotherapy and shiatsu, specially devised to grant superlative comfort and effectiveness. In addition, we are developing a brand new linen solution for treatment beds, to make massage easier for operators while fully respecting guests’ privacy.
“Our technical know-how, our flexibility and our passion are a signature that is truly appreciated by our customers worldwide.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
• Close collaboration with our customers and their designers is a decisive factor in our approach. • We aim to create products that have a strong focus on their specific function and use. • Our projects are fully tailored to our clients’ needs, often including items designed for their specific services and treatments. KEY CLIENTS Le K2 Goji Spa, France; The Maybourne Riviera, France; Lefay Resorts, Italy; The Spa at The Merrion, Ireland; Cheval Blanc, France
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SKIN CARE BEAUTY & SKINCARE
Biologique Recherche Contact info@biologique-recherche.com Tel +33 (0) 1 80 04 83 40 Web www.biologique-recherche.com biologique.recherche.officiel
biologique_recherche
biologique-recherche
B
The company’s highly customised solutions target a client’s individual needs, making Biologique Recherche the choice of brand for the most discerning clientele. Our unique manufacturing process is one of the main reasons for the effectiveness of our formulations: there is no mass production.
iologique Recherche is a professional cosmeceutical brand that conducts medical grade research on the skin to develop personalised treatments and home care routines. Founded by a French family of passionate skincare experts, it is now owned by Rupert Schmid, Pierre-Louis Delapalme and Dr Philippe Allouche, the son of the company’s originators. All three remain loyal to the brand’s founding principles, ensuring the transmission of its unique methodology and resultsdriven personalised approach. Biologique Recherche offers targeted products, highly dosed with natural botanical, biological or mineral actives as well as bio-engineered actives, combined with skilled and talented hands. Authenticity and balance remain at the soul of the brand, building better skin without compromising. Biologique Recherche is entirely dedicated to excellence through its highly customised and results-driven treatments, focused on re-conditioning the skin for the best result to every Skin Instant©, which for every person is different and can evolve during the course of each day.
KEY CLIENTS
PRODUCTS & SERVICES
Dr Philippe Allouche Co-chairman and head of creation and R&D
ABOUT THE BRAND USPs
Biologique Recherche products are available in 3,000 locations in more than 85 countries, from exclusive medical and day spas to premier luxury hotel spas.
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The Biologique Recherche methodology combines powerful products and personalised treatment procedures with a constant respect for the skin structure and physiology.
This is complemented by the implementation of specific manual techniques adapted to the different Skin Instants©. The company’s research and development team, of which Dr Allouche is the leader, is driven to bring unique products to market at the cutting-edge of skin biology expertise. LATEST LAUNCHES
Biologique Recherche is an agile operation that is able to bring the latest scientific research to the market, sometimes after working on a patent for more than five years. As part of its dedicated and commited work, the company’s R&D department has found the mother of all collagen – known as Type-O Collagen©. Thanks to this discovery of this exclusive patented active ingredient, Biologique Recherche was able to develop Collagène Originel serum. Collagène Originel stimulates naturally occurring type I, III, IV and VII collagens; redensifies the skin in three dimensions; revitalises and restores the wavelike structure of the dermal-epidermal junction; and reduces wrinkle length. Biologique Recherche also provides the first green caviar-infused biocellulose mask, which offers clients a plumping, anti-wrinkle effect: the Masque Caviar Vert is an essential ally in the fight against visible signs of cutaneous ageing. PLATINUM RESOURCE 2024
“We do not sell marketing or dreams. We sell results based on science.”
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SKIN CARE MANAGEMENT SOF TWARE
Book4Time Contact sales@book4time.com Tel +1 905 752 2590 Web www.book4time.com book4time
book4time
https://www.twitter.com/book4time
book4time
B Roger Sholanki CEO
ook4Time is a leading cloud-based spa and ancillary revenue management software for the world’s top hotels and resorts. Used by more Forbes 5-Star resorts than any other vendor, we manage the end-to-end guest experience for hotels, resorts and clubs in over 100 countries. Book4Time is the preferred solution for some of the world’s largest and most prestigious hospitality brands, including Marriott, Accor, Hilton, Hyatt and Four Seasons. PRODUCTS & SERVICES
Book4Time’s wellness technology empowers businesses to optimise
“Our relentless focus on innovation sets us apart, as we continually push boundaries to enhance our clients’ experiences and exceed expectations.”
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revenue and elevate guest experiences through an array of innovative features. Custom online booking sites offer the freedom to create a unique and branded booking platform, providing a seamless and personalised booking experience for their customers – streamlining the reservation process and reinforcing brand identity. Advanced yield management tools are at the core of Book4Time’s offerings, enabling businesses to efficiently allocate resources and ensure peak occupancy during high-demand periods, boosting overall revenue. The dynamic pricing feature adapts pricing strategies based on real-time demand, maximising profitability while offering flexibility to price-conscious guests. Day passes offer clients an PLATINUM RESOURCE 2024
additional revenue stream by opening the door to those seeking short-term access to wellness facilities. This inclusive approach caters to various guest preferences, ultimately enhancing their experience and bolstering the bottom line for wellness facilities. LATEST LAUNCHES
Our latest launches represent a leap forward in our commitment to providing exceptional service to our clients. We’re thrilled to announce our Amazon Web Services (AWS) cloud in China, in addition to others around the globe. This is a strategic move that strengthens our capacity to deliver an impressive 99.9% uptime guarantee for clients in the APAC region. This localised AWS infrastructure enhances data security and reduces latency, PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
We bring a multifaceted approach to wellness technology. Our digital media publication, Spa Executive, offers industry insights, interviews and much more. Our monthly Spa Leader Masterclass Series connects clients with global thought leaders. And we foster seamless integration through our Partner Integration Webinar Series. KEY CLIENTS The Berkeley and Raffles London at The OWO, UK; Four Seasons Hotels & Resorts; 1 Hotels; Bulgari Hotels
ensuring a seamless experience for our valued customers. In addition, our newly introduced day-pass functionality is designed to expand revenue opportunities for businesses in the wellness and hospitality industries. This feature allows clients to tap into the growing market of short-term access seekers, thereby bolstering their financial success. Furthermore, our technology partnerships with industry leaders such as Technogym, Nonius, SALTO and many more reinforce our dedication to offering cutting-edge solutions. These collaborations enable us to provide clients with integrated, top-tier technologies that optimise their operations and enhance guest experiences, further solidifying our position as a leading service provider in the industry. 117
SKIN CARE BEAUTY & SKINCARE
[ comfort zone ] Contact communications@comfortzone.it Web www.comfortzoneskin.com | uk.comfortzoneskin.com comfortzoneglobal
comfortzoneskin_official
https://www.tiktok.com/@comfortzone_official comfortzone_official
C Dr Davide Bollati Founder and chairman
ABOUT THE BRAND USPs
Launched in 1996, [ comfort zone ] has been a Certified B Corporation since 2016. Delivering premium, clean, results-driven, vegan formulations and spa treatments, the brand combines science, performance, and sustainability to regenerate the skin and soil. KEY CLIENTS Belmond Hotels, Italy; Hilton Lake Como, Italy; South Lodge Hotel & Spa, UK; Rockliffe Hall, UK; W Dubai; W Miami, USA
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onstant innovation and a sustainable, conscious science-based approach has made [ comfort zone ] a certified B Corp since 2016. The multi award-winning brand has supported global spas and hotels to deliver results-oriented face and body experiences for client satisfaction and business success. Formulated and produced in the carbon-neutral [ comfort zone ] Village in Parma, Italy, the research behind the clinically proven efficacy of its treatment menu and vegan homecare products is inspired by the vision of pharmacist and cosmetic chemist Dr Davide Bollati. Its advanced internal R&D laboratories are supported by a team of over 40 scientists, skincare experts and an international scientific committee, allowing it to anticipate trends and use innovative pathways and bioactives to design advanced, targeted solutions. The brand’s ‘conscious skin science’ ensures all formulations are highly concentrated in natural-origin ingredients, by up to 99%. They are inspired by the principles of pharma-cognosis and botanical species in the [ comfort zone ] Scientific Garden at the company’s headquarters. PRODUCTS & SERVICES
Combining customisable solutions, intensive formulas and biomimetic textures free from silicons, colourants and animal derivatives, all facials and body massages are
supported by proprietary massage techniques and technologies. Among the most well-known are Tranquillity™ Pro-sleep Massage, with essential oils and an application inspired by neuroscience, and Sublime Skin, a natural filler solution with peels and botanical bioactives. The recently launched, FACE SPAce is a facial experience performed in a specially designed, made-in-Italy chair, which brings spa-level pro results, leveraging intensive manual lifting, advanced technologies and concentrated formulas for visible skin regeneration for women and men. After assessing specific skin needs through a professional skin test, the therapist chooses between five lifting facials, each lasting 40 minutes, specifically crafted to cater for different skin conditions. Additionally, guests can choose from five add-ons targeting neck, eye and hand concerns. LATEST LAUNCHES
Inspired by the most effective techniques for treating hyperpigmentation, the new Luminant facial and product collection features 3-Bright technology™ which corrects and prevents dark spots and hyperpigmentation, with up to 31% dark spot reduction after 28 days. These results are clinically proven using both the cream and the serum, which received the 2023 UK Marie Claire award for Best Treatment for Pigmentation. PLATINUM RESOURCE 2024
“We guarantee client satisfaction through science-based innovation, clinically-proven efficacy and a certified commitment to sustainability.”
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BEAUTY & SKINCARE
Elemental Herbology Contact marketing@elementalherbology.com Tel +44 (0) 7494 473490 Web www.elementalherbology.com elementalherbology
elementalherbology Carolyne Beck
Managing director
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oted Best Natural Skincare Brand 2023, Elemental Herbology formulates natural products based on the five elements of Traditional Chinese Medicine. We are fresh, clean and thrive to create ultimate wellness experiences through unique treatments, innovative products and a focus on wellbeing. Our unique formulations counteract the skin-damaging effects of ageing, lifestyle and the environment to deliver instant, long-lasting results for our spa clients. We believe in ethical and sustainable skincare, and our brand is committed to reducing waste, sourcing responsibly and respecting the world in which we live. PRODUCTS & SERVICES
Elemental Herbology believes in creating holistic, meaningful and bespoke experiences that stay with guests for a lifetime. Placing the Five Element Theory at the core of our treatment philosophy, we ensure that every guest has a customised, unique experience. Therapists are trained to guide clients through our Traditional Chinese Medicine Face & Body Profile to discover their element. Thereafter they are prescribed a guest journey that includes bespoke treatments, products, food and lifestyle recommendations.
LATEST LAUNCHES
Our new Five Element Cleansing Duo is a double cleanse routine for all five elements and every skin type. The effective ritual begins with the Five Elements Cleansing Balm, which is formulated with natural oils in order to remove all traces of makeup and environmental pollutants. The treatment’s second stage incorporates our award-winning Five Elements Vital Cleanse to further deep-cleanse the skin with gentle enzymatic action, prepping the skin for the next steps in your skincare routine.
“The flow of energy and balance can be easily disrupted. Elemental Herbology treatments and products bring this back to harmony.” 120
ABOUT THE BRAND USPs
Elemental Herbology aims to restore the skin, mind and body to a healthy and balanced state by combining Traditional Chinese Medicine and the ultimate in skin nutrition. We use only the highest quality, ethically sourced natural ingredients that are free-from synthetic ingredients. KEY CLIENTS Atmosphere Hotels and Resorts, Maldives; Congham Hall Hotel & Spa, UK; Antara The Marker, Ireland; AlmaLusa Comporta, Portugal; Ockenden Manor Hotel & Spa, UK PLATINUM RESOURCE 2024
www.globalwellnesssummit.com
SKIN CARE BEAUTY & SKINCARE
ELEMIS Contact newbusiness@elemis.com Tel +44 (0) 117 316 1810 Web uk.elemis.com elemis
elemis_uki
elemis
A Noella Gabriel Global president and co-founder
ABOUT THE BRAND USPs n ELEMIS has a proven
track record of building successful and profitable long-term businesses around the world. n Supported by a passionate team, this premium spa and skincare brand offers a complete business package, with outstanding training, marketing and public relations support. n Constantly evolving through innovative product development, the award-winning retail range, combined with luxurious spa treatments and clinically trialled anti-ageing facials, offers the client everything they need, with real integrity and proven results. 122
s a leading luxury British skin wellness brand for over 30 years, ELEMIS is globally recognised for harnessing the power of natural ingredients and scientific innovation in its products and treatments. Every ground breaking formula is a blend of science and the chemistry of nature, created by a team of explorers, scientists and skincare experts and rigorously tested to ensure transformative results for clients. We are committed to healthy skin and bodies, so efficacy is at our core, but we also place great importance on reducing our impact on the planet. As well as being a multi-award winning brand with more than 480 global beauty awards to our name – including being voted World’s Best Spa Brand – ELEMIS is proud to be a Certified B Corp company. ELEMIS’s meticulous attention to detail, pioneering formulas and remarkably transformative results are what set our brand apart. PRODUCTS & SERVICES
Using a combination of clinical trials and feedback from therapists to perfect our treatments, the masterful hands of ELEMIS practitioners now touch more than 6.5 million faces a year, and we continue to break technological boundaries. Our innovative BIOTEC facial treatments combine ground-breaking technology, active
ingredients and transformative, therapeutic touch to bring your clients elevated results. Alongside our clinically proven treatments and award-winning product range, ELEMIS provides a personalised educational and training programme to support the professional development of our spa partners. Our outstanding marketing and PR support illustrates how ELEMIS is committed to working with your business to help grow your revenue and client base from day one. LATEST LAUNCHES
Every new ELEMIS formula is rigorously tested to ensure maximum efficacy, and our powerful active ingredients deliver clinically proven results. Recent launches have been extremely well received, with our Pro-Collagen Green Fig Cleansing Balm generating our highest EMV of any launch in its first month. Our latest additions to the Pro-Collagen family – Pro-Collagen Rose Marine Cream and Pro-Collagen Rose Micro Serum – have driven incredible revenue and new clients for our accounts, while seeing the highest engagement rate on social media for a new launch. In 2024 we continue our treatment legacy with the introduction of a brand-new menu for spas, ensuring we are always delivering the latest in innovation, results and customer experience. PLATINUM RESOURCE 2024
“We are leading skin wellness experts with a commitment to delivering award winning, results-driven skincare and treatments to your business.”
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ESPA Contact enquiries@espainternational.co.uk Web www.espaskincare.com ESPAskincare
espaskincare
espa-international
A Danny Golby Managing director
pioneer in the spa industry since 1992, ESPA combines the conceptualisation, development and management of five-star spas with expertly crafted and effective natural products and treatments. WIth over 30 years’ experience, we create deeply sensorial and personalised wellness experiences to nurture holistic wellbeing, bringing harmony and balance to the mind, body and spirit. PRODUCTS & SERVICES
ABOUT THE BRAND USPs n Globally renowned
luxurious spa heritage, since 1992. n Complete turnkey offering for businesses. n Award-winning design and consultancy services. n We offer operational support and excellence. n Education and training expertise provided. n COSMOS-approved natural formulas. In house manufacturer, made in the UK KEY CLIENTS ESPA Life at Corinthia, London, UK; ESPA Riga hotel, Latvia; 7132 Hotel, Switzerland; The Ritz (Four Seasons) Lisbon; Hotel Grande Bretagne, Greece
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ESPA prides itself on offering turnkey spa services and support including product and treatment development and supply, spa design and development, management and business solutions, and industry-recognised training and education. Our partners can choose a selection or all services from our spa modules to suit their business needs. Aromatherapy, natural actives and sensorial experiences are at the core of ESPA. Our expansive product ranges are expertly crafted from the finest natural ingredients, combining aromatherapy and biochemistry to create our innovative skincare. Each formulation is designed to nourish and delight the senses, while revitalising the skin to deliver clinically proven and independently tested results you can see and feel. Bringing together the most effective techniques from around the world, our treatments combine
our natural effective skincare with the latest technology, advanced ancient and modern therapies. From results-driven facials to signature body rituals, each treatment has been specially created to enable the therapist to personalise it according to every client’s changing needs, creating a holistic experience and ensuring only the very best results. OPERATIONAL SUPPORT FOR SPAS
By offering real flexibility through our premium bespoke spa services, a partnership with ESPA provides an unprecedented opportunity to grow your spa business. We can design, develop and launch your spa, and help you to run it efficiently and profitably. As a flexible spa partner, ESPA has a proven track record of implementation, execution and commercial success in the worldwide spa and wellness market. Our support can help you to establish your spa at the forefront of world-renowned spas. We have a global team of professionals who hold vast experience in the luxury spa industry, and a collective expertise that is unrivalled. The global nature of our business – having designed, pre-opened and operated luxury spas all over the world – has afforded us a profound understanding of varying international requirements and considerations across the cultural spectrum. PLATINUM RESOURCE 2024
“With holistic wellbeing, innovation and education at the heart of ESPA, we strive to bring harmony and balance through bespoke wellness.”
ESPA Life at Waldorf Astoria, Doha
PLATINUM RESOURCE 2024
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SKIN CARE UNIFORMS
Fashionizer Spa Contact enquiry@fashionizerspa.com Tel +44 (0) 20 8995 0088 Web www.fashionizerspa.com FashionizerSpa
fashionizerspa
fashionizer-spa-uniforms-llc
F Dorota Ziolkowska
Sales & marketing director
ashionizer Spa was established in 2008 by its sister brand Fashionizer, a specialist in the bespoke design of uniforms for luxury hotels, to exclusively focus on the complex requirements of spas. The London-based company’s expertise lies in creating garments that are perfectly fit for purpose. All uniforms are made using breathable natural fibres and exclusive sustainable fabrics, and are developed to specifically suit spa environments. It offers a stock-supported collection available for immediate purchase, as well as mix-and-match solutions and fully bespoke uniform
programmes for larger properties. A pride in great customer service has led to many long-lasting partnerships with clients small and large; from day spas who purchase online, to large market leaders such as Six Senses Hotels Resorts Spas. Industry expertise and worldwide distribution has led to Fashionizer Spa becoming a global market leader for sustainable spa uniforms. PRODUCTS & SERVICES
“Our mission is to create beautiful, sustainable uniforms. Our innovative fabrics and strong partnerships with clients and suppliers make us unique.” 126
A variety of female and male spa garments are available from a large stock-supported collection, each specifically designed using exclusive sustainable fabrics for easy laundering and long-lasting durability. Every item showcases functional beauty alongside guaranteed flexibility, breathability, and comfort. PLATINUM RESOURCE 2024
A mix-and-match uniform solution is also available, allowing clients to combine Fashionizer Spa’s existing styles, fabrics and colours to create an individual look that perfectly suits their aesthetic preferences and practical requirements. Fully bespoke uniform programmes offer the ability to see your own unique uniform concept come to life. Fashionizer Spa works in direct partnership with clients to respond to specific needs, such as colour shape and location – to create the perfect uniform. Minimum quantities and lead times apply to fully bespoke and mix-andmatch services. LATEST LAUNCHES
The Kinthia robe was developed as a sustainable alternative to towelling robes. Designed to use PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Sustainability is factored into all product development, business activities and operations at Fashionizer Spa. Wherever it is helpful, the brand embraces digital technology and uses the AI body-measuring application, Sizer, to deliver personalised size recommendations with a 97% accuracy rate. KEY CLIENTS Blue Lagoon, Iceland; Spa at Ashford Castle, Ireland; Aromatherapy Associates, UK; Schloss Roxburghe Spa, Scotland; Spa by Sisley at Vila Vita Parc, Portugal
less water and energy, it reduces laundering costs by a staggering 50% when compared to traditional alternatives. Made from 100% organic cotton, the Kinthia robe is entirely biodegradable, further emphasising Fashionizer Spa’s commitment to environmental responsibility. Eco Smooth, an alternative to Fashionizer Spa’s original CPF (Cotton Performance Fabric) was launched in 2019 – the new range has been steadily expanding since then. Its unique composition allows for a super-soft and hypo-allergenic fabric made from 60% organic cotton, 37% rPET and 3% Lycra, allowing for stretch and comfort. The elegant garments produced in Eco Smooth have proven to be successful with customers and spa staff alike. 127
SPA EQUIPMENT
Gharieni Group Contact info@gharieni.com Tel +49 (0) 2841 88300 50 Web www.gharieni.com gharienigroup
gharienigroup
gharienigroup Sammy Gharieni Founder and CEO
G
harieni Group is a wellness industry pioneer known for its Mind/Body Wellness Technologies and the highest quality medical, spa and wellness equipment. Thirty years of innovation and German engineering have seen our client base grow across 120 countries, including some of the most prestigious names in the luxury hospitality, medical wellness, resorts, workplace and residential wellbeing environments. Since 2019, Gharieni Group has been the Official Spa & Wellness Technologies and Equipment Brand for Forbes Travel Guide, the global authority on luxury travel. PRODUCTS & SERVICES
Our exclusive innovations, modern designs and outstanding quality are matched with the flexibility to design according to individual client needs. From inception to completion, our team of qualified experts oversee every step of design and fine-tune in order to craft only the most rigorous and sustainable products on the market. Our treatment beds are world renowned for their supreme comfort and functionality. We create unique and distinctive guest journey’s with our Mind/Body Wellness Technologies and support the wellness practitioner to deliver
an elevated experience that reflects each client’s brand identity.
ABOUT THE BRAND
LATEST LAUNCHES
Gharieni offers transformative experiences with evidence-based benefits. Our beds are paving the way for the future of wellness through high-tech hands-on and touchless experiences. Their multi-layered value for the end consumer results in greater ROI for spa owners and operators.
Our Augmented Massage is a truly one-of-a-kind experience, where technology and human touch unite in a live performance to deliver an extraordinary bespoke treatment. Elsewhere, G-Vac uses technology pioneered by NASA to boost blood circulation and lymphatic flow. It reduces the appearance of cellulite and spider veins, tones the legs and lower body, aids in post-exercise recovery and alleviates discomfort and swelling of legs and feet.
“We blend trends and rigorous research to meet the demands of sophisticated guests and pave the way for the future of wellness.” 128
USPs
KEY CLIENTS Cheval Blanc Paris, France; Raffles London, UK; Mandarin Oriental, Costa Navarino, Greece; Grand Resort Bad Ragaz, Switzerland; Galgorm Resort, Ireland PLATINUM RESOURCE 2024
MARKETING & PR
Glow Bright Marketing Contact hello@glowbrightmarketing.com Web www.glowbrightmarketing.com glowbrightmarketing
glow-bright-marketing Sherrie Emery
Founder and CEO
G
low Bright Marketing believes that spas of all sizes should have access to great marketing support to successfully grow. Launched in 2020, Glow Bright Marketing was born out of frustration at the lack of first-class marketing support available for the spa industry. We now have a reputation as the go-to marketing agency for spa businesses, with a proven track record of over 20 years’ leading marketing, sales and brand-building at some of the biggest and most successful spas around the world. Central to the Glow Bright Marketing approach are our team’s innovative, tailor-made strategies and drive to make sure you achieve your goals and are always one step ahead of the market. PRODUCTS & SERVICES
Specialising in delivering 360-degree marketing solutions for spas, we understand what’s needed to ensure your clients are engaged and loyal to your brand: n Strategy and activation – we develop a best-in-class marketing strategy that integrates in-spa activation, visual merchandising and digital communication touchpoints. n Online marketing – elevate your digital presence and ensure your customers can find you through complete website builds, paid
search advertising and search engine optimisation. n Social media – deliver the perfect blend of compelling paid and organic content that resonates with your client base to drive awareness and revenue. We amplify the businesses of the spa industry through marketing, helping spas to glow brighter. We are incredibly proud to work with renowned and respected spas and brands, and have seen great success in delivering bespoke marketing solutions unique to each business and its individual marketing needs.
“We have a passion and proven ability to support the spa industry with marketing that actually delivers the results you deserve.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs n We offer spa businesses
the advantage of partnering with our specialist group of spa and wellness marketeers, who work seamlessly with your team to deliver outstanding marketing solutions tailored to your unique business needs to drive your brand forward. n Our unique approach
means we can turnaround client retention, awareness and growth through the implementation of bespoke 360-degree marketing strategies.
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BEAUTY & SKINCARE
GROUND Wellbeing Contact peigin@groundwellbeing.com Tel +353 86 125 2183 Web www.groundwellbeing.com groundwellbeing
ground_wellbeing
ground-wellbeing Peigin Crowley Founder
F
ounded in the stillness of 2020, GROUND Wellbeing was born at the kitchen table. Developed by spa veteran Peigin Crowley, GROUND emerged from a quest to create unique aromatherapy products, spa treatments and at-home rituals to soothe and balance the mind and body. Therapist-centric, GROUND rituals are developed by award-winning holistic therapists to elevate the craft of touch and encourage fellow practitioners to fall back in love with massage. PRODUCTS & SERVICES
GROUND partners with a portfolio of five-star properties to offer a purposeful selection of aromatherapy products and massage rituals that make self-care accessible to all. The brand addresses women’s health from PMS, fertility and pregnancy through to menopause as well as sleep and anxiety. Most recently GROUND launched cancer care training for therapists with the development of the Barróg Collection (meaning ‘the hug’ in Irish) of products and massage rituals. This heartfelt family of products and treatments is especially designed to bring comfort from stress and skincare relief for those going through treatment, surgery and beyond.
LATEST LAUNCHES
Cleanse Abdominal Oil is 100% natural, soothing and comforting to help calm an irritable tummy while encouraging a natural cleanse. Detoxifying castor oil, blended with cardamom, ginger, marjoram and caraway, helps to support gut function. This oil works to cleanse and comfort the core of the body. Peppermint and Fennel have excellent antispasmodic properties to ease digestion and encourage a peaceful night’s rest. The oil is especially great for those who hold stress or anxiety in their abdominal area, such as those with IBS.
“Our passion lies in teaching therapists advanced massage, helping them fall back in love with the power of touch.” 130
ABOUT THE BRAND USPs
We are a brand that believes in addressing our inner world to achieve balance and in doing so, grounding ourselves. We determine how real world stresses such as hormone fluctuations and digestive issues affect our wellbeing and how to soothe the body back into balance. KEY CLIENTS The Lanesborough, UK; Waldorf Astoria Berlin and Edinburgh; Four Seasons Geneva and Megève; Rosewood Madrid and Munich; One&Only Athens; Bulgari London and Rome PLATINUM RESOURCE 2024
BEAUTY & SKINCARE
Hydrafacial Contact emea@hydrafacial.com Web www.hydrafacial.com hydrafacial
hydrafacial
thehydrafacialcompany Jon Arnold
President, EMEA
H
ydrafacial, the flagship brand of the Beauty Health Company, is a hydradermabrasion pioneer with a rich legacy of science and innovation dating back to its founding in 1997. Since then, Hydrafacial has grown to become one of the world’s leading skin health brands with a presence in 90 countries. Backed by clinical studies and the endorsement of more than 40,000 estheticians performing the treatment every day, Hydrafacial is a rising global phenomenon beloved by consumers and professionals alike. PRODUCTS & SERVICES
Hydrafacial is a unique treatment that is suitable for all ages, genders, skin tones and skin types, delivering immediate results with no inefficient down time. Every Hydrafacial treatment follows three simple steps – cleanse, extract and hydrate – resulting in healthy, glowing skin and a boost of confidence. Treatments are personalised through a portfolio of Boosters, offering concentrated formulas to treat a multitude of concerns. Not just for the face, Hydrafacial offers a range of protocols including scalp, back, neck and decollate, arms, eyes and lips.
LATEST LAUNCHES
Hydrafacial’s latest delivery system, Syndeo, is revolutionising the treatment room by combining the unmatched results of the brand’s patented Vortex-Fusion technology with a digital experience that benefits therapists and clients alike. Through a connected interface, spa professionals can seamlessly log each treatment, personalise it to every client’s skin needs and preferences, and access onscreen protocol guidance – all through touchless gesture control features that make for a more hygienic environment.
“We unite holistics and aesthetics. Hydrafacial is rooted in science and efficacy yet offers a warm consumer experience.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Hydrafacial’s renowned treatment results are made possible by patented Vortex-Fusion technology. Working like a vacuum to gently open pores while simultaneously bathing the skin in hyaluronic acid and active ingredients. The ‘gunkie’ jar provides instant gratification as guests can immediately see the results of their Hydrafacial experience. KEY CLIENTS Dior Spas; Four Seasons Hotels & Resorts; Marriott Hotels; Mandarin Oriental; Accor Group
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BEAUTY & SKINCARE
ishga Contact enquiries@ishga.co.uk Tel +44 (0) 1851 703278 Web www.ishga.com ishgaskincare
ishgaskincare
ishga-ltd
I Leon Trayling Co-founder
shga is derived from the Gaelic word for water. And it is from the pure, clean waters of the Hebridean Islands, off the northwest coast of Scotland, that we sustainably hand-harvest the seaweed that has been at the heart of our organic skincare since 2013. Results-driven and backed by science, luxurious ishga treatments can be found at leading spas across the UK and further afield. The restorative powers of the ocean allow our marine skincare to connect spa guests’ minds and bodies back to nature.
PRODUCTS & SERVICES
“The pillars of provenance, science and the benefits of Hebridean seaweed make our skincare truly unique and transformative.” 132
Our unique seaweed extract is the cornerstone of our natural and organic skincare. The ocean provides an abundant source of bioactive minerals, vitamins, trace elements and antioxidants, which are transformative when applied to skin. ishga combines a passion for seaweed, science and results to create high-performing products and treatments for all skin types. Certified organic by the Soil Association, we produce everything with the utmost care in Stornoway, Isle of Lewis. Our award-winning and bestselling Anti-oxidant Marine Cream sits at the heart of our collection, among our seaweed-powered face and body products, to deliver noticeable and lasting results. PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
ishga’s core ingredient is Hebridean seaweed – one of nature’s most powerfully beneficial antioxidants. ishga sustainably hand-harvests the wonder ingredient on the Isle of Lewis. We owe our powerful hydrating, firming, healing and protecting formulas to this seaweed, which we collect fresh each week. KEY UK CLIENTS The Dorchester, London; 45 Park Lane, London; Coworth Park, Berkshire; Seaham Hall, Co Durham; Kimpton Blythswood Square, Glasgow PLATINUM RESOURCE 2024
LATEST LAUNCHES
To celebrate ten years of ishga’s Hebridean skincare highlights, we recently launched Hydra+ Marine Cream, developed through our expertise in seaweed, science and skincare. Featuring hyaluronic acid, argan oil and prickly pear, combined with our unique Hebridean seaweed extract, it delivers deep hydration and nourishment to transform the skin. ishga can be enjoyed in leading spas with unique experiences including our immersive Sound Treatment to transport you to the serenity of the Hebrides. 133
SKINEQUIPMENT SPA CARE
Iyashi Dôme Contact contact@iyashidome.com Tel +33 (0) 1 40 25 03 25 Web www.iyashidome.com IyashiDome
iyashi_dome
iyashi-dome
A Shogoro Uemura Founder
ABOUT THE BRAND USPs
Based on Japanese technology, Iyashi Dôme created the name ‘Japanese sauna’ in 2005. We are the only company to have carried out measured clinical studies in the areas of detox, slimming and anti-ageing, in order to prove the benefits of infratherapy in our treatment equipment. KEY CLIENTS Dior Spa Eden-Roc, France; Four Seasons, Switzerland; MSC World Europa cruise ship; Kisawa Sanctuary, Mozambique; Airelles Saint-Tropez, Château de la Messardière, France
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pioneer for over 20 years, the Iyashi Dôme company is based in Paris and present all over the world courtesy of exclusive distributors. We have never responded to fashion phenomena, but we have responded to the idea and concept of real detox by creating the Japanese sauna – Iyashi Dôme. The Iyashi Dôme works deeply to aid detox, slimming and anti-ageing, as well as muscle preparation and recovery. It also improves sleep. Iyashi Dôme devices are the only ones of their type on the market to be the subject of clinical studies and medical reviews. The results they offer have been measured and evaluated over 30-minute sessions in the fields of detox, slimming and anti-ageing. Thanks to its catalyst patented technology, the Iyashi Dôme is the only infratherapy device that has been proven to eliminate toxins in real-time during a treatment. PRODUCTS & SERVICES
We offer our partners a training programme to teach therapists how to fully and properly use our equipment. This education is adapted to suit the needs of each professional partner, with a follow-up and retraining available if needed during the first year. Our aim is to work with our partners to give them maximum support in order to develop their business and their communication
through social media. In order to adopt new safety rules, we adapt our training programmes regularly and we can offer remote training to save clients time and effort. A comprehensive test helps us to identify the needs – or indeed excellence – of our partners, and we offer additional training to maximise the benefits of Iyashi Dôme to your spa guests. LATEST LAUNCHES
New from Iyashi Dôme is the Omedeto signature treatment. This is an integral part of a high-end treatment protocol that combines Iyashi Dôme infratherapy technology, our osojis and warm oshiboris. The Omedeto massage is a firming and rejuvenating treatment that will relax and loosen back muscles through the application of manual and technological expertise. The ritual brightens and tones the face to provide a stunning anti-ageing effect, and instigates deep relaxation during a gentle infratherapy session. More than a body and facial massage, this is a sensory experience that touches all five of the client’s senses. Your expert spa therapists combine all their experience with Iyashi Dôme technology to complement and embody the deep action of long infrared rays. Also watch out in 2024 for a new device from Iyashi Dôme, powered by innovative Japanese technology. PLATINUM RESOURCE 2024
“The Iyashi Dôme is a revolutionary treatment that not only repairs but also prevents damage to the body, face and mind.”
PLATINUM RESOURCE 2024
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MANAGEMENT SOF TWARE
Journey Contact hello@journey.travel Tel +44 (0) 1242 682050 Web www.journey.travel
Simon Bullingham CEO
A
hotel technology business with a focus on ecommerce and guest experience, Journey offers a connected suite of technology and services to boost bookings, ramp up revenue and simplify running your property. From helping you reach and convert new guests, to simplifying how you manage the client experience, Journey’s mission is to make it easy for hotels and spas to sell and manage experiences online. The company won Best Hotel Technology Product (over 100 employees) at the Boutique Hotelier Awards 2023 and the Innovation in Tech award at the Business Awards UK – Travel 2023. PRODUCTS & SERVICES
Journey’s ecommerce platform gives guests everything they want in one basket – rooms, spa, dining, golf, activities and more. And as a result, we’re boosting bookings, increasing guests’ ancillary spend and simplifying the experience for both the hotelier and the guest. Providing a new software category for hotels, Journey’s Experience Management System (EMS) enables easy management and monetisation of experience offerings, improving operations. Today guests want experiences, and hoteliers need the tools for
it. An EMS enables hoteliers to manage and monetise anything from spa treatments to tee times, bicycles and EV charge slots. LATEST LAUNCHES
In 2023, Journey acquired Premier Software, the UK’s leading spa, leisure and wellness management software business. Since acquiring Premier the team has been working hard to make the system even better. In 2024, Journey will launch a new and improved management system. As part of the upgrade, the platform will be renamed Journey’s Experience Management System.
“We merge hospitality with cutting-edge tech, offering products and services to power some of the best spas and resorts in the world.” 136
ABOUT THE BRAND USPs
More than just a tech company; with over a decade in the industry, Journey closes the gap between technology’s potential and your hotel’s success by simplifying operations, boosting direct bookings, and elevating guest experiences. KEY CLIENTS For over a decade Journey has partnered with over 750 properties including; Claridge’s and Beaverbrook, UK; InterContinental Hotels & Resorts; Marbella Club, Spain; and Harrods, UK
PLATINUM RESOURCE 2024
WELLNESS & FITNESS
Kalm Horizons Contact mark@kalmhorizons.com Tel +44 (0) 7956 658261 Web www.kalmhorizons.com kalmhorizonsofficial
kalmhorizons Mark Smith Founder
K
alm Horizons is an award-winning mindfulness based company founded by wellness editor and author, Mark Smith. The concept offers a range of coping strategies, from one-to-one mindfulness sessions to beach-based wave meditations and immersive wellness classes for corporate clients. The sessions draw on the healing power of the ocean and include simple breathwork techniques, elements of aromatherapy and sound healing with self-guided massage protocols. Recommended in The Guardian, Evening Standard and Hello magazine, Kalm Horizons was named by The Times Travel as among the Best UK and European Meditation Retreats. PRODUCTS & SERVICES
In addition to single-client classes and studio sessions in West Sussex, Kalm Horizons offers its services to spas and businesses looking to support their company mental health programmes. Sessions have been held in five-star hotels, at business retreats and for stressed-out teams in the restaurant and hospitality industry. Working with corporate clients, Kalm Horizons has recorded unique meditations to accompany tea rituals for the spa setting,
and worked with a team of tech developers to create engaging mindfulness taster sessions as part of a business wellbeing programme. LATEST LAUNCHES
Kalm Horizons offers a visiting practitioner service for spa guests, and its corporate taster sessions have been developed specifically to address the needs of team bonding days. These can be followed up with longer in-person sessions or online via Zoom. More advanced classes can help with resilience training and around concepts of ‘acceptance’ and ‘letting go’.
“Recommended in The Guardian and Hello, Kalm Horizons is one of The Times’ Best UK and European Meditation Retreats.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Embracing the healing power of the ocean, Kalm Horizons’ wellbeing classes are designed to reduce stress and anxiety, while calming the mind, body and soul. The sessions, which can be highly focused on the needs of your spa or business team, are accessible, easy to understand and receive excellent feedback. KEY UK CLIENTS Camellia’s Teahouse; Journey Hospitality; Kohler Waters Spa at the Old Course Hotel St Andrews; SpaFest; The Spa PR Company
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WET SPA & THERMAL EXPERIENCES
Kemitron Contact info@kemitron.de Tel +49 (0) 7024 95060 Web www.kemitron.com Kemitron-GmbH-100060379331824
kemitron
kemitron-gmbh Stephan Mayer-Klenk
A
CEO
premier brand in the global sauna, spa and wellness market, Kemitron develops, manufactures and distributes technology, fragrances, cleaners and disinfectants that improve the overall spa experience for guests and operators. Our innovations set benchmarks in hygiene and aroma diffusion, and our products are meticulously crafted in European production facilities to ensure top-tier quality. We cater to a diverse clientele, including hotels, cruise ships, private spa and sauna owners, wellness facilities of all sizes and fitness centres with spa zones. Kemitron’s reach extends internationally to Europe, Africa, America, Latin America, Asia and Arab countries. Our presence is reinforced by dedicated partners around the world, making Kemitron a trusted name in the international spa and wellness landscape.
of expertise, Pure provides concentrated cleaning solutions for diverse spa and wellness area disinfection needs, promoting resource responsibility.
PRODUCTS & SERVICES
LATEST LAUNCHES
Technico: crafted in Germany, Technico provides reliable sauna, spa and wellness technology, allowing architects and designers unrestricted planning flexibility. Aromee: for premium sauna and wellness spaces, Aromee offers customisable scents for steam baths, saunas, whirlpools and more. Pure: drawing on decades
Revolutionising thermal experiences: Kemitron’s next-generation fragrance dosing pump
Kemitron’s newest dosing pump series is tailor-made for spa and wellness environments. Engineered to seamlessly integrate into diverse applications and deliver precisely dosed scents for a calming effect. Kemitron emphasises enduring quality, reliability and eco-friendly operation to ensure a heightened sensory journey.
“When it comes to relaxation, high quality is the foundation, reliability is the heartbeat and environmental awareness is the soul.” 138
ABOUT THE BRAND USPs n All products are crafted
in-house in Wendlingen, Germany, ensuring unparalleled knowledge and professional support. n Adaptable technology
for diverse sauna, wellness and spa spaces, with customisable scent formulations. n We are committed
to top-tier materials, rigorous testing and sustainable practices. n Close relationships with
clients enable innovation in industry-standard spa facilities.
PLATINUM RESOURCE 2024
WET SPA & THERMAL EXPERIENCES
KLAFS Contact info@klafs.de Tel +49 (0) 791 501 0 Web www.klafs.com KlafsSauna
klafs.official
klafs Thorsten Bichler
Director, international sales
K
Image: Sofia Suri Design Office
LAFS has been creating places of relaxation since 1928, consistently innovating and evolving from a small family business into a global industry leader. Today, more than 800 employees work to meet – and exceed – the ever-increasing demands of our customers. From small private sauna rooms to luxurious hotel spas, we have created over 250,000 wellness suites all over the world, with expert advice from carefully trained technical consultants and on-site service. KLAFS continuously invests in research and development with a strong focus on sustainability. PRODUCTS & SERVICES
KLAFS creates unforgettable bespoke thermal journeys ranging from hot to cold and including everything from soothing silence to stimulating sound. We offer an extensive range of residential and commercial saunas, and customers can complete their spa with a luxurious pool, salt inhalation, hammam, steam bath, ice room or infrared heat and snow cabins. Everything that positively impacts wellbeing is created with the highest level of design and built with expertise that is beyond compare. Our experienced in-house team takes customers from an initial design concept right through
to planning, installation and ongoing maintenance.
ABOUT THE BRAND
LATEST LAUNCHES
The innovative strength, the highest standards and the visionary power of KLAFS for the health and spa industry form the basis of the company’s corporate philosophy. Over the last decades, it has been working with renowned designers and architects to create timeless designs with a style all of their own.
KLAFS products have always been timeless, highly functional oases of wellbeing that express taste and aesthetics. The S11 sauna, designed by Studio F. A. Porsche, and the GESA sauna by Gesa Hansen, are two new creations that underline its innovative strength and visionary power. KLAFS also launched two world-firsts in 2023: the ESPURO foam steam bath and an automatic infusion heater, MAJUS with VITALITY BOOST.
“We provide a single-source service, German craftsmanship, high-quality materials, timeless design and technical innovation.” PLATINUM RESOURCE 2024
USPs
KEY CLIENTS Mandarin Oriental, Greece; Rosewood Hotel, Germany; The Berkeley, UK; The Dolder Grand, Switzerland; Van der Valk Hotel AmsterdamZuidas, The Netherlands
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SPA EQUIPMENT
LEMI Contact info@lemigroup.it Tel +39 0374 363069 Web www.lemispa.com LemiByBrusaferri
lemi_italianwellnessequipment
lemi-group Matteo Brusaferri General manager
S
ince 1989 LEMI has been producing multifunctional beds, armchairs and treatment rooms for the beauty and spa sectors. LEMI is a key player in the international market and thanks to our continued research, development and innovations we continue to grow and set new paradigms in our industry. Exceptional design, research, technology, quality, functionality, craftsmanship and meticulous finishing come together naturally in all LEMI products to bring you our unmistakable style with each piece being authentically ‘Made in Italy’. PRODUCTS & SERVICES
LEMI massage tables are multifunctional and designed to ensure maximum performance during treatments. Guests receive a complete and elevated wellness experience while spa professionals are supported in performing massages and spa treatments with total comfort and safety. The LEMI brand can currently be found in more than 150 countries. With its vast network of distributors and sales representatives, the company is fully capable of meeting the needs of global markets, thanks to its innate ability to anticipate the needs of the industry. LEMI is known for its high-end
and technologically advanced products with an unmistakable Italian style, which have attracted the patronage of a refined international clientele. LATEST LAUNCHES
SPA DREAM – the special table with water cushions or real quartz. n AMALFI – the massage table that becomes a pedicure station. n VITA – the colour chart for sustainable LEMI mattresses. n NETTUNO – the ‘under the rain’ bed specifically designed by LEMI to perform hydrotherapy spa treatments. n
“We’re constantly working to meet the rapidly evolving demands of the spa and wellness market.” 140
ABOUT THE BRAND USPs
100% made in Italy. Up to ten years’ warranty available. n Spare parts and technical solutions right up to the end of the product life cycle. n Any customisation requirements can be met. n With three decades of knowledge, we guarantee benefits that no one else can offer. n n
KEY CLIENTS Ambassade Biologique Recherche, Italy; Maison Proust, France; JOALI Maldives; Casa Cipriani, Italy; Atlantis The Royal, Dubai PLATINUM RESOURCE 2024
SPA EQ UIPMENT
Living Earth Crafts Contact Info@livingearthcrafts.com Tel +1 800 358 8292 | +1 760 597 2155 Web www.livingearthcrafts.com livingearthcrafts
livingearthcrafts
living-earth-crafts Jim Chenevey
President and CEO
F
or 50 years, Living Earth Crafts has been making award-winning spa equipment for the world’s finest spas and resorts, providing products and service in more than 120 countries. The company has been: n Eight-time winner of ISPA’s Innovate Award – Equipment (2014-2022) n Twelve-time winner of American Spa’s Favorite Treatment Table Manufacturer (2010-2022) n Eleven-time winner of American Spa’s Favorite Manufacturer for Support (2010-2019) • GSN Planet’s Sustainable Manufacturer of the Year, 2016 n Three-time winner of Spa & Wellness MexiCaribe’s Product Awards (2020-2022) n Eight-time winner of WellSpa 360 & NailPro’s Readers’ Choice Awards (2012-2022). PRODUCTS & SERVICES
Living Earth Crafts offers built-to-order spa furnishings, including treatment beds, relaxation furniture and salon equipment. Our treatment tables include the award-winning, low-height range Century City, the ultra-luxurious Insignia collection, and the perennially popular Pro Salon line. Living Earth Crafts’ NuWave Lounger – with replaceable
mattress – and the Mind-Sync Harmonic Wellness Lounger are its most popular relaxation furnishings. The Wilshire LE and Club LE are space-saving mani-pedi combo chairs that feature proprietary, retractable plumbed tubs. LATEST LAUNCHES
Recent developments include: Vibro-Acoustic Stress Reduction Technology; ADA-compliant tables (low-height for accessibility); a newly designed multi-purpose facial chair; the improved Conforma Lux Adaptive Chest Comfort System; and new mani-pedi solutions.
“Our built-to-order wellness equipment is synonymous with sustainable luxury and innovation, elevating the guest experience.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Unsurpassed guest comfort, including mattresses and face cradles. n Therapist assistance, including wireless technology, integrated warming drawers and ergonomic trolleys. n Commercial grade, built-to-order craftsmanship with one of the industry’s best parts and labour warranty. n
KEY CLIENTS Four Seasons, London, UK; Peninsula, London, UK; Shangri-la, Paris, France; The Madrid Edition, Spain; Rockliffe Hall, Darlington, UK
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BEAUTY & SKINCARE
Made for Life Organics Contact info@madeforlifeorganics.com Tel +44 (0) 1326 221777 Web www.madeforlifeorganics.com Made for Life Organics – Cornwall Made for Life Organics
madeforlifeorganics Amanda Winwood Founder
M
ade for Life Organics has pioneered a different approach in terms of sustainability and ethical business behaviour for 20 years, since our inception in 2003. We create an ethical and sustainable approach for skincare, which promotes the health of both people and the planet. From plant to pot, all of our skincare is made in small batches, using only the best organic and ethical ingredients. Made for Life has been B Corp accredited since 2019, winning two Global B Corp Awards in 2021 and 2022 for our involvement in community. PRODUCTS & SERVICES
Alongside the manufacture of Made for Life skincare, we recognise the importance of being inclusive. Made for Life Organics’ award-winning CIBTAC and CMA-accredited – and SATCC approved – Advance Cancer Touch Therapy training course has enabled thousands of therapists across the UK to be able to open their doors to those living with cancer and other long term health issues. From 2018 to 2019 we worked with Plymouth University, UK, to extend our knowledge through research into the effects of essential oils on mental health.
LATEST LAUNCHES
Made for Life Organics trains spa teams to be able to offer holistic massage treatments that are inclusive for all. We also work alongside the NHS and charities in the UK and we run events across the country for people living with cancer, to promote an integrative and accessible route to wellbeing. Made for Life Organics may not be the largest company in the UK spa industry, but one thing we do know is that we strive to provide sustainable innovations to promote health for people.
“From plant to pot, all of our skincare is made in small batches, using only the best organic and ethical ingredients.” 142
ABOUT THE BRAND USPs
Producing handblended 100% organic skincare since 2003. n B Corp-certified company since 2019. n A pioneer of inclusivity and holistic wellbeing. n Award-winning spa trainers. n From sourcing to end product, we reduce pollution and promote the ideal that ‘less is more’. n
KEY CLIENTS Carden Park, UK; Fred Olsen Cruise Lines; Coworth Park, Dorchester Collection, UK; So Stobo, Scotland; Headland Hotel, UK PLATINUM RESOURCE 2024
WELLNESS & FITNESS
Matrix Fitness Contact james.blower@jhtgroup.uk Tel +44 (0) 7876 825528 Web www.matrixfitness.com MatrixFitness
MatrixFitness
matrix-fitness-uk James Blower
Sales director, Hospitality & Wellness, EMEAA
F
ounded in 2001, Matrix Fitness is a brand of Johnson Health Tech, the fastest-growing manufacturer of commercial fitness equipment. With locations in over 30 countries, we have the industry’s largest global network of wholly owned subsidiaries. This allows us to create the most innovative products and services, while also offering our customers local support through professional design services, facility planning, equipment selection, expert installation, dedicated sales and support, unmatched customer service and extensive education and training post-installation. Knowing your business is unique, we offer customisation options to distinguish your fitness facility and reinforce your branding. These include custom upholstery colours and embroidery, shield logos, and tailored frame finishes. PRODUCTS & SERVICES
With a portfolio of over 500 products, Matrix offers industry leading commercial fitness equipment, including treadmills, ellipticals, ClimbMill, stationary bikes, functional trainers, strength machines, free weights and more. Intuitive controls make it easy to ‘get on and go’, and IPTV, Virtual Active and Apple GymKit
Technology are simple yet sophisticated solutions for you and your guests. Our versatile strength offerings can be tailored to your guest profile, while in-room options like the Virtual Training Cycle or wall-mounted Connexus Column offer space-saving options. LATEST LAUNCHES
Matrix Fitness will be launching a new luxury cardio line in 2024. The new year also brings a complete refresh of our Connexus Series, introducing enhanced flexibility and function to precisely fit your space and your goals.
“Matrix offers the world’s finest on-trend equipment and connected technology for an exercise experience to delight your guests.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Industry-leading cardiovascular, strength and group exercise equipment. n Our innovation process based on stakeholder data-gathering provides profound insights that have improved product design and offered greater value. n Advanced technology solutions and integrations that put your brand and your business first. n
KEY GLOBAL CLIENTS Marriott; IHG; Hyatt; Accor; independent and luxury boutique hotels and resorts
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SKIN CARE BEAUTY & SKINCARE
Mii Contact info@gerrardinternational.com Tel +44 (0) 20 8381 7793 Web www.miicosmetics.com miicosmetics
miicosmetics
mii-cosmetics
S Susan Gerrard
Founder and chairman
usan Gerrard, founder and chairman of the leading UK beauty company, Gerrard International, is an industry expert with over 40 years’ experience as distributor and educator within spas and salons. Always ‘living life in colour’, Susan spotted a gap in the market for a high-performing makeup range. So, in 2011 she developed the Mii brand with one goal – to offer people of all ages easy-to-choose and easy-to-use makeup. After great success, Mii’s makeup range was followed by Kissed by Mii, empowering beauty professionals to deliver the ultimate in luxury tanning services; Brow by
Mii, a professional brow-sculpting solution of high-quality formulas and tools; and then the launch of Mani + Pedi by Mii. PRODUCTS & SERVICES
“We offer our customers’ clients high performing, results-driven products formulated with skin-loving ingredients, that will work for their specific needs.” 144
Using her decades of experience as a professional manicurist, Susan’s passion naturally translated to the development of Mani + Pedi by Mii in 2021. This brand includes the vitamin-enriched Colour Confidence Nail Polish range with fast-drying, super-durable shiny colours, and the Statement Gel Polish System, which is easily removed without damaging the natural nail. Both high-performance polish and gel ranges are available in over 150 highly pigmented matching shades, from barely-there nudes to decadent deep tones. Treatment products include results-driven PLATINUM RESOURCE 2024
basecoats; fast-drying high-shine topcoats; nourishing hand, foot and cuticle care; and precision tools and accessories to perform the ultimate manicure and pedicure. A comprehensive at-home product range is complemented by premium merchandising solutions for spa and retail spaces, ranging from gorgeous wall and counter displays to manicure station desktop displays and travel-ready cases for working ‘on the go’. Hero products are Care + Caress Hand Serum, Nourish + Nurture Cuticle Oil and Remove + Smooth Callus Remover. Embraced by professionals and loved by everyone, Mii’s advanced, cruelty-free formulas harness the power of nature and science through the use of carefully selected skin-loving ingredients. PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Having our own brand means that we can respond quickly to our customers’ needs and help their businesses grow. Whether you are a salon, spa or mobile therapist, we have the products, tools and support from an experienced team of Area Managers and Educators to help your beauty business thrive. KEY UK CLIENTS Hoar Cross Hall, Staffordshire; The Dorchester Spa, London; Celtic Manor, Newport; Stobo Castle, Peeblesshire; Chewton Glen, Hampshire
Internationally renowned with a reputation for quality and experience, Mii is available in over 3,000 UK spas and salons, and internationally across 26 countries. PROFESSIONAL SERVICES
Upholding Susan’s commitment to excellence in education, the Susan Gerrard Beauty Academy was launched in 2018, utilising her hands-on expertise to set a new standard in beauty with a wide range of accredited courses. Designated as a Habia Centre of Expertise, the academy delivers unparalleled delegate support, with VTCT-recognised and certified qualifications to open the door to a beautiful future for trainees. To become a spa or distributor partner, contact info@ gerrardinternational.com 145
SKIN CARE BEAUTY & SKINCARE
myBlend Contact morgan.lefrancois@clarins.com Tel +33 (0) 6 30 64 80 41 Web www.my-blend.com myBlend
myblend
groupe-clarins
W Morgan Lefrancois Head of global sales and retail
ith a focus on efficacy, sensoriality and being responsible, myBlend was created in 2022 by Dr Olivier Courtin. Drawing on research by Clarins Laboratories, Dr Courtin – a former surgeon – has pushed the limits of science and innovation, and made great steps in providing efficacy in pursuit of one mission: to defy the future of your skin. myBlend provides a bespoke skincare solution to meet the increasingly high expectations of modern consumers. The brand
“Our goal is to offer the most effective, virtuous and respectful solution to achieve wellbeing and visibly transformed skin.” Dr Olivier Courtin, founder, myBlend 146
is the first personalised, global beauty ecosystem to combine food supplements, cosmetic treatments and the best of beauty tech to deliver immediate and long-lasting results for clients. The myBlend professional spa experience has been crafted by expert facialists: the brand’s made-to-measure treatments combine highly concentrated formulas, expert touch to lift the skin and proprietary cutting-edge technology. Collectively they provide an ideal balance of efficacy and results, respect for the skin and restorative wellbeing. PRODUCTS & SERVICES
Operating our own Maison myBlend spa in Paris, we understand the needs of our partners and are looking forward to building PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Delivered with French know-how, myBlend is characterised by an ultra-personalised approach, an innovative and comprehensive product and treatment offering, and extremely high CSR standards. myBlend is opening the path for the future of beauty. KEY CLIENTS Four Seasons Mauritius and Seychelles; St. Regis Florence, Italy; Ritz-Carlton Toronto, Canada; Le Royal Monceau – Raffles Paris, France; Harrods, London, UK
PLATINUM RESOURCE 2024
long-term partnerships, sharing in-depth training onsite and online. myBlend also offers comprehensive 360-degree marketing and PR support focused on drive to resort/drive to spa strategies, as well as day-to-day operational support. LATEST LAUNCHES
Delivering high-performance skincare, cutting-edge beauty tech and a high-touch experience, myBlend is proud to partner with luxury hotels and spas, independent premium perfumers, medical clinics, expert facialists and pharmacies. Recently launched partnerships include: SKIN by Olga; Harrods in London; Mazzolari in Milan, Italy; and Royal Champagne Hotel & Spa in Reims, France. 147
WET SPA & THERMAL EXPERIENCES
Myrtha Wellness Contact info@myrthawellness.com Tel +39 0376 94261 Web www.myrthawellness.com myrthapools
myrtha_pools
myrthapools Stefano Cattaneo Director
F
ounded in Italy in 1961 by Giorgio Colletto, Myrtha is a pioneer in the international aquatic industry, becoming renowned in the competition, leisure and hospitality sectors. Myrtha Wellness was born to bring Myrtha technology, which has dominated the world of competition pools for decades, to the world of wellness and thermal bathing – creating the future we had always dreamed of. PRODUCTS & SERVICES
Myrtha Wellness offers a comprehensive range of cutting edge and sustainable solutions, made in Italy. Its technology has inspired a complete line of innovative spa products, including swimming pools, vitality pools, plunge pools, floatation pools, Kneipp baths, Finnish saunas, steam rooms, hammams, Roman baths, herbal saunas, soft/bio-saunas, salt saunas, tepidariums, caldariums, frigidariums, snow igloos, salt rooms, ice fountains and emotional showers. Myrtha Wellness collaborates with architects, interior designers and consultants during the design process and our eco-friendly products contribute to the efficiency and sustainability of buildings for LEED, BREEAM, and Green Star certification.
LATEST LAUNCHES
Responding to the trend for outdoor wellbeing, Myrtha Wellness developed YouForest – an outdoor module that can be installed in gardens or terraces or rooftops. For indoor wellness areas we created the Omoroa, a circular stand-alone hammam. This is an entirely pre-engineered, stainless steel, column-free structure with a diameter of 7.6m. A seismic-friendly product designed for an earthquake-prone area resort in Wai Ariki Rotorua, New Zealand, it can be customised with factory-fitted luxury finishes.
“With operations in over 70 countries, Myrtha is able to blend various bathing cultures to create truly cross-cultural spa solutions.” 148
ABOUT THE BRAND USPs
Myrtha’s revolutionary use of modular, laminated stainless-steel panels in the design of thermal bathing facilities gives the products some of the best warranties in the industry. The products are engineered, designed and manufactured using environmentally sustainable processes and contribute up to six of the nine LEED certification categories. KEY GLOBAL CLIENTS Mandarin Oriental; Six Senses; Four Seasons; Baccarat; Marriott; Accor; Four Seasons; Virgin PLATINUM RESOURCE 2024
ARE YOU A SUPER BRAND OF SPA AND WELLNESS? BE PART OF OUR 2025 EDITION
PLATINUM RESOURCE2025
Email to reserve your space now: sarah.camilleri@spapublishing.com
www.europeanspamagazine.com
SKIN CARE BEAUTY & SKINCARE
Natura Bissé Contact naturabisse@naturabisse.com Tel + 34 93 591 02 30 Web www.naturabisse.com naturabisse
natura-bissé
N Verónica Fisas CEO
ABOUT THE BRAND USPs
Innovation and efficacious products and rituals are trademarks of Natura Bissé, but there are other distinguishing factors: our professional heritage; a focus only on skincare, as it is what we do best; and our Mediterranean DNA, which brings us to believe that beauty is more than physical, it is inner balance and contentment. KEY CLIENTS Ashford Castle, Ireland; Grantley Hall, UK; Rome Cavalieri Waldorf Astoria, Italy; Conservatorium Hotel, The Netherlands; Majestic Hotel & Spa, Spain
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atura Bissé is a global luxury skincare company founded in Barcelona in 1979 by Ricardo Fisas. It is now led by the second generation of the Fisas family. The skincare line fuses pioneering technology and neuroscience with a delicate human touch adapted to the differing needs of every guest for visible professional results. Named four times as World Best Spa Brand at the World Spa Awards, Natura Bissé continues to expand in the most distinguished luxury retailers and best-in-class spas, with a presence in 40 countries and subsidiaries in Spain, US, Mexico, UK and China. It is a brand determined to satisfy today’s needs without compromising the future, and balances environmental care, social wellbeing and economic growth. In 2008 Natura Bissé helped establish the Ricardo Fisas Natura Bissé Foundation to contribute to the wellbeing of people in vulnerable situations. To support this, the brand has three fundraising lines of hotel amenities. PRODUCTS & SERVICES
Our professional heritage leads to exceptional quality in our retail products and spa experiences. More than 150 products are formulated with high concentrations of innovative active ingredients, offering surprising sensory textures: from our iconic Diamond Collection, the global age-defying solution, to
the new Diamond Well-Living body products with natural ingredients that are vegan-friendly and sustainably sourced. Around 7.5 million of our treatments are performed in spas each year and we are commited to delivering experiences that provide immediate and long-lasting effects to increase our clients’ wellbeing. Natura Bissé offers a wide variety of services covering all skin types, needs and moods: facials, body treatments, complete and specific rituals, but also cutting-edge concepts like our Pure Air Bubble, a traveling spa with 99.9% pure air. The Mindful Touch is a ritual that combines skincare, mindfulness and virtual reality, allowing clients to reconnect with the present moment in just eight minutes. LATEST LAUNCHES
Natura Bissé aims to accompany people in their selfcare so that they look and, above all, feel their best at all stages of life. To this end, in 2016, the firm initiated various neuroscientific studies around our spa treatments that culminated in 2023 with Natura Bissé’s most ambitious study to date. Mental health is an increasingly relevant subject, and this study measured brainwaves, heart rate and biomarkers such as cortisol, alpha amylase and oxytocin to find that our spa experiences not only improve skin, but also self-esteem – dramatically increasing personal wellbeing by up to almost 70%. PLATINUM RESOURCE 2024
“As an independent family-owned company with a dynamic and agile business model, we can respond quickly to our diverse customer demands.”
PLATINUM RESOURCE 2024
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BEAUTY & SKINCARE
Omorovicza Contact harrison.gregory@omorovicza.com Tel +44 (0) 7748 218199 Web www.omorovicza.com omorovicza
omorovicza
omorovicza-mineral-cosmetology Harrison Gregory General manager
R
ooted in Budapest’s unique geology and nurtured by the family legacy of the Rácz Fürdő thermal bath, Omorovicza was established in 2006 by Stephen and Margaret de Heinrich d’Omorovicza. Omorovicza delivers the benefits of the mineral-charged waters of Budapest and Hungarian facial massage for optimum skin health. Its unique formulations are powered by the clinically proven Healing Concentrate™ paired with treatments in the Hungarian tradition, to awaken the potential that lies under the surface. PRODUCTS & SERVICES
Omorovicza Skin Therapy Sessions distil the essence of ancient therapies with the latest advancements in skincare science to deliver transformative results through targeted treatments and personalised product prescriptions. Clients leave their session with a Skin Therapy Prescription; a toolkit to continue their Skin Therapy journey at home, with recommended products and techniques, to build a routine which heals and awakens the skin. LATEST LAUNCHES
Developed for am/pm wear, Omorovicza’s Queen Serum is clinically proven to decrease wrinkle
depth within just 30 minutes. The superpowered serum contains a cocktail of time-defying actives including Mediterranean microalgae, which activates the same retinoid receptors in the skin as vitamin A and has a breakthrough, non-sensitising retinol-like effect. The microalgae is present alongside stem cells from Lithops, which work to boost the synthesis of Vitamin D to regenerate the deep layers of the skin. An extract of Chinese leaf Engelhardtia Chrysolepis is incorporated to lift sagging skin and remodel the facial contour.
“Having just launched our second institute in Mayfair, London, we can’t wait to extend our treatment menu to more global luxury spas.” 152
ABOUT THE BRAND USPs
Omorovicza’s skincare philosophy delivers the healing benefits of mineral-charged waters from Budapest with Hungarian facial massage, for optimum skin health. Powering every Omorovicza product is our innovative patented biotech encapsulation, Healing Concentrate™. It is combined with other high-performance ingredients to deliver strong, specific results. KEY GLOBAL CLIENTS Harrods; Four Seasons; Anantara; Corinthia; St Regis
PLATINUM RESOURCE 2024
BEAUTY & SKINCARE
OSKIA Contact holly@oskiaskincare.com Tel +44 (0) 20 3994 1032 Web www.oskiaskincare.com oskiaskincare
oskiaskincare
oskia-skincare Georgie Cleeve and George Gordon Founder and director
O
SKIA, the prestigious British nutri-cosmeceutical brand, has been at the forefront of luxury skincare since 2009. Founded by Georgie Cleeve, this award-winning brand combines the sensory indulgence of luxurious spa products and treatments with remarkable functional cosmeceutical results. OSKIA remains independently owned and run by Georgie and her husband, George Gordon, and their tailored approach allows them to proudly partner with exclusive spas and stores worldwide, positioned as a beacon of high-quality, sustainability-conscious beauty. PRODUCTS & SERVICES
OSKIA has won more than 210 international skincare awards in categories including: Best British Brand, Best Natural Brand, Best Vitamin C Product and Best Skincare Product Innovation. Complementing its products, a unique approach to elite spa treatments combines traditional knowledge, such as acupressure, natural face therapy massage, reflex and lymph drainage, with modern exfoliation, microbiome harmonisation and advanced technology (including LED, cryotherapy and oxygen). These ensure the skin, body and mind are soothed, nourished and restored.
LATEST LAUNCHES
As well as science-led skincare product formulations that deliver targeted results, OSKIA incorporates specialist clinic technology such as LED light, pure-oxygen, and micro-current, to maximise both short and long-term skin benefits. In 2023, OSKIA launched a range of cryotherapy treatments that offer instantaneous results. Harnessing the radical biological benefits of temperatures as low as -30°C, this incredible offering stimulates, refines, sculpts, detoxes, de-puffs and immediately rejuvenates clients’ skin.
“Our customised and commercially focused partnerships offer innovative treatments and approaches that ensure success.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
OSKIA’s bio-nutritional sustainable formulations are designed by Georgie, formulated by a team of nutritionists, cosmetic scientists and skincare specialists, and manufactured at its own laboratory and factory in Wales. OSKIA uses bio-technology to be more environmentally and socially sustainable. KEY CLIENTS Mandarin Oriental Hyde Park, UK; Mandarin Oriental Hong Kong; Cliveden House & Spa, UK; Chewton Glen Hotel & Spa, UK; Dromoland Castle, Ireland
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SKIN CARE & FITNESS WELLNESS
Peloton Contact commercialsales@onepeloton.co.uk Web business.onepeloton.co.uk onepeloton
peloton-for-business
P Daniel Sprung Senior director, partnerships and commercial
ABOUT THE BRAND USPs
More than 7 million members worldwide are looking for facilities with Peloton Bikes. n
Our 2022 survey showed that 93% of members would choose a hotel with a Peloton Bike, over one without. n
A holistic wellness experience. n
We offer tailor-made solutions for each property. n
KEY GLOBAL CLIENTS Hilton; IHG; Marriott; Raffles London at The OWO, UK; Rosewood Hotels, Claridge’s, UK; The Langham, UK
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eloton is the leading connected fitness platform with a highly engaged community of millions of members globally. Following our members to where they are, Peloton has been working with hotels since 2021 and there are over 7,500, located all around the world, on our Hotel Finder map. Peloton offers a unique opportunity to meet shifting guest demands and create a full holistic wellness experience without making any physical changes to a property. For the new omni-location guest, Peloton offers the opportunity to consume a menu of wellness from the comfort of their hotel room, in the moment, with content via the app or on a bike. If they want to be around other people, they can get on a Peloton Bike in the gym. If they prefer an outdoor run or meditation, they can take a class. If they wish to wind down at the end of a long day, they can take a 10-minute sleep meditation, all on the Peloton App. PRODUCTS & SERVICES
Peloton’s product lineup is designed to cater to diverse fitness needs and preferences. At the heart of it is the Peloton Bike, a revolutionary cardio machine that offers a world-class fitness experience. With access to thousands of classes, virtually led by the best instructors in a variety of disciplines, users can choose workouts to suit their goals and interests.
Guests who prefer a more private approach can use the Peloton App and enjoy immersive, motivating Peloton workouts in the comfort of their rooms or outdoors – from HIIT and strength training to yoga and meditation. LATEST LAUNCHES
The newest addition for hotels is the Peloton Bike+, which revolutionises the guest experience in the hospitality industry. Peloton Bike+ is a testament to our commitment to elevating the guest experience from workout to wind-down. In the world of hospitality, where space is at a premium, the Peloton Bike+ is a game-changer. Its compact size makes it an ideal addition to hotel rooms, spas and wellness facilities, optimising space utilisation without compromising on quality and enhancing the guest workout experience. With a larger, rotating screen offering 360 degrees of movement, guests can seamlessly transition from cardio to strength, yoga and more, all with the guidance of Peloton’s world-class instructors. What sets Peloton apart is its ability to create a sense of community, fostering motivation and connection. Whether guests are fitness enthusiasts or simply looking to maintain their activity routines while they are travelling, Peloton’s global community provides the encouragement needed to stay on track. PLATINUM RESOURCE 2024
“Peloton offers a menu of content in every room via the app, our sleek, seamlessly designed in-room Bikes as an add-on, and that same leading technology in the gym.”
PLATINUM RESOURCE 2024
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SPA EQUIPMENT
REM Earth Contact sales@rem.co.uk Tel +44 (0) 1282 619977 Web www.rem-earth.co.uk remuklimited
remuklimited
remuklimited Michael Roach Sales director
R
EM UK has been producing British-made salon and spa furniture at our facility in the Pennines for over 100 years. Investment in technology has allowed us to remain competitive and we offer the spa, beauty and wellness sectors a wide range of products with bespoke options to help customers reinforce their brand and grow their businesses. With sustainability high on the agenda, in 2023 we launched a new sub-brand, REM Earth, which focuses heavily on our working practises and future development strategy. This includes the sourcing of environmentally friendly materials in order to protect the natural environment. Aiming to drive change in our industry, the new REM Earth project has led to the development of a range of sustainable products designed specifically for supply direct to the salon and spa sectors. Each piece is made to the highest quality and meets all the necessary standards set out by net-zero and carbon-neutral directives. The project plans to reduce our carbon footprint by 25% in the next two years by challenging suppliers, improving our administration and delivery processes, and reducing energy consumption, all of which are measurable and under our control.
PRODUCTS & SERVICES
REM Earth’s initial range of sustainable furniture offers around 15 products for manicure, pedicure, massage and hair services. By 2024 we expect this to include 25 pieces. All REM furniture is available in over 25 fabric and laminate finishes and carries a three-year warranty. We understand that working environments must respond to changing needs, and our design team can help you create a workspace that is stimulating, motivating and inspiring for staff and clients alike.
“We blend trends and rigorous research to meet the demands of sophisticated guests and pave the way for the future of wellness.” 156
ABOUT THE BRAND USPs n British-made furniture
for outstanding quality and comfort. n We use only sustainable manufacturing processes. n Bespoke fabrics and laminate choices available to complement your individual brand. n Interior design service on request. n All prices include doorstep delivery. n Dedicated aftersales service to guarantee peace of mind. KEY CLIENTS UK and European spas, salons and barbers PLATINUM RESOURCE 2024
TEXTILES
RKF Luxury Linen Contact rkf@rkf.fr Tel +33 03 39 03 41 20 Web www.rkf.fr RKFluxurylinen
RKFLuxuryLinen
rkfluxurylinen8826
rkf-luxury-linen
Riadh Bouaziz CEO
T
he famous French textiles house RKF Luxury Linen, established in the east of France for several decades, posesses an artisanal know-how that has been perpetuated since 1834. The brand creates and manufactures bespoke linen for luxury hotels, cosmetics brands and spas. Having equipped some 45,000 establishments in more than 85 countries, RKF Luxury Linen benefits from an undeniable international awareness. In a world where refinement and expertise make excellence, RKF Luxury Linen, as a symbol of luxury, influences the art of linen and spa. PRODUCTS & SERVICES
We supply a full range of protective items, bedding, bathrobes, towels, bath sheets and slippers. Our products can also be personalised to best meet your expectations and help to ensure your clients have an unforgettable experience. Our company values are proximity, responsiveness and flexibility. We bring our expertise to answer each client’s request in the development of bespoke projects, thanks to our in-house design team and a large range of fabrics. Among these, the three key fabrics developed and patented by RKF Luxury Lines are DreamSoft®, Timeless® and Microfeel®.
LATEST LAUNCHES
Innovation, audacity and creativity are part of our DNA and influence every product we create. The latest creation by RKF Luxury Linen, inspired by French haute-couture, is DresSoft® or ‘home wear everywhere’. This is a fashionable three-piece robe designed for children, women and men. DresSoft® is made from eco-friendly DreamSoft® fabric and includes comfortable pants, a fitted T-shirt and a fitted jacket. This new glamour garment can be worn indoors or outdoors.
“As a company, we must never stand still. We’re always innovating and pushing the boundaries of what’s possible.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs n Throughout its
investment in R&D, RKF Luxury Linen, has registered 15 trademarks and patents, and has won 20 international Awards. n RKF Luxury Linen revolves around two major axes: Innovation and Haute-Couture. KEY CLIENTS n Spa and wellness industry
partners include: Biologique Recherche, Clarins, Guerlain, Dior, Givenchy n Hotel industry partners
include: Anantara, Bulgari, Four Seasons, Hyatt, Jumeirah, Ritz-Carlton
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SKIN SPA WET CARE& THERMAL EXPERIENCES
Sauna360
The Langley, Buckinghamshire
Contact jeff.leclos@sauna360.com Tel +44 (0) 1342 300555 Web www.sauna360uk.com sauna360uk
sauna360
N Jeff Le Clos
Senior commercial manager
ow part of Watkins Wellness, the Sauna360 Group is a global organisation that consists of five prominent sauna and steam brands – Tylö, Helo, Kastor, Finnleo and Amerec. Each of these brands has played a crucial role in developing the modern sauna market, with shared roots going back more than 100 years. Sauna360 UK is home to the Commercial Division and the most diverse company in the group. We have over 30 years’ experience designing and installing saunas, steam and salt rooms, feature showers, ice features, plunge and vitality pools. Hale Country Club, Cheshire
Renowned for working with some of the country’s top architects and interior designers, Sauna360 has unrivalled experience in developing spectacular wellness suites in gyms, spas, hotels and leisure clubs. PRODUCTS & SERVICES
“The key to our success is the close relationship we have with designers, consultants, architects and customers to ensure value for their investment.” 158
Design and planning: from initial planning stages through to detailed CAD drawings and layouts, Sauna360 offers a complete bespoke spa design service, including all thermal experiences. Where a design team are already in place on a project, Sauna360 has experience of working seamlessly to bring existing designs to life. Supply and installation: Sauna360 manufactures, supplies and installs all wet leisure facilities using its own dedicated in-house installation team. The possibilities are endless PLATINUM RESOURCE 2024
The Spa at South Lodge, Sussex
Pennyhill Park Spa, Surrey
Hale Country Club, Cheshire
for sauna, steam, infrared, rasul, ice fountains, heated benches, herbal baths, hammams, feature showers and foot spas. Aftersales: all client relationships are viewed as a long-term commitment and Sauna360 stands by the success of all of the spa facilities it is involved with, offering a quality aftersales and maintenance service. LATEST LAUNCHES
Sustainability is a crucial factor in modern spa design but achieving this while also creating the very best stand-out thermal experiences can be challenging. Sauna360 has developed a series of new market leading eco-solutions as part of its revolutionary ECO-SAUNA initiative. The commercial wellness sector PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Sauna360 is a leader in wellness products with unrivalled experience and knowledge. The joining of strong brands offers the best in authentic thermal experiences. Sauna360 has supplied some of the most exclusive spas and hotels worldwide and with a global presence can confidently manage any project in its entirety. KEY UK CLIENTS The Langley, Buckinghamshire; Hale Country Club, Cheshire; The Hut Group; Pennyhill Park Hotel and Spa, Surrey; South Lodge Hotel and Spa, Sussex; Rudding Park, Yorkshire
has evolved over the past 30 years and Sauna360 has worked closely with manufacturing partners, to devise new sustainable solutions to help spas lower energy usage while still offering first class thermal experiences. As the wellness market grows and expands, so too does the way in which people wish to enjoy thermal experiences. Communal event saunas are rapidly becoming more popular as people start to realise the benefits of socialising and the wellbeing induced for mind, body and soul when relaxing together. The multi-sensory ritual of aufguss also provides a theatrical experience many now seek. Sauna360 has the expertise and vision to combine tradition with innovative new ways of enjoying and experiencing thermal relaxation. 159
TEXTILES
Scrummi Contact hq@scrummi.com Tel +44 (0) 1732 617610 Web www.scrummi.com scrummitowels
scrummi
scrummitowels Rob Cooper
Founder and managing director
S
crummi is more than just a towel. In 2008, we began a mission to liberate the planet from laundry. Since then we have helped spas around the world make substantial improvements to their productivity, environmental footprint and bottom line. Scrummi is a certified B-Corp with manufacturing and distribution centres in the UK and EU. We’re committed to sustainability and 90% of our products are sourced within 500 miles of our UK office. A close relationship with suppliers ensures supply chain transparency. Our goal is to make the spa industry more sustainable, hygienic and profitable while reducing its environmental impact. PRODUCTS & SERVICES
Scrummi designs, develops and manufactures a range of luxury, sustainable disposable towels and sheets that are loved by spas and salons alike. All products are made in the UK or Europe and are certified compostable. Our range elevates the spa experience while promoting sustainability by minimising laundry. It includes: Original and Essential waffle spa sheets, body towels and towels in various sizes and colours; waffle wrap sheets and cradle covers; couch protectors; and waffle mitts and headbands.
In the UK, customers can order before 4pm for next-working-day delivery. For orders within the EU, delivery times are 2-3 days. LATEST LAUNCHES
A new grey colourway is available to complement treatment room interiors – all of our popular spa sheets and towels are now available in grey as well as white. Pre-cut face holes in our waffle spa sheets mean that therapists save even more time when setting up for treatments, and they are available in multiple sizes to fit all popular beds.
“We’re redefining the spa and beauty business by offering sustainable luxury – where quality meets responsibility.” 160
ABOUT THE BRAND USPs n Biodegradable products
embrace sustainability. n Hygienic and anti-bacterial properties reassure your clients. n Save water and reduce your eco footprint. n Conserve energy resources by eliminating energy-hungry washing machines and dryers. n Free up time to focus on your clients’ luxurious experiences. n Made in the UK & EU. KEY CLIENTS Champneys Hotels & Resorts; Elemis; Aqua Sana, Center Parcs; Harbour Hotels; Clarins
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Sommerhuber Contact f.sommerhuber@sommerhuber.com Tel +43 7252 893 480 Web www.sommerhuber.com SommerhuberGmbH
sommerhuber_gmbh
sommerhuber Fiona Sommerhuber Head of Spa Division
T
he family-owned Sommerhuber Ceramic Manufactory, based in Steyr, Upper Austria, combines the advantages of traditional ceramic tile manufacturing with the demands of modern living. Following extensive research and intensive technological development, since 2006 the company has been establishing a range of ceramics designed specifically for spa applications. A commitment to quality and innovation has allowed the brand to expand and distribute its spa ceramics across the globe, including Europe, Asia, the UAE and the USA. PRODUCTS & SERVICES
Sommerhuber specialises in the manufacturing of heat-storing ceramics for spa environments. The company’s large-area components with velvety-soft, ceramic surfaces meet the highest hygiene requirements. Its product range includes seats and benches suitable for both wet and dry rooms; heated loungers; hammam tables for therapeutic treatments; ceramic foot basins; healing clay spas; and wall ceramics to enhance the ambience of spa interiors. LATEST LAUNCHES
The brand’s new ceramic heated Lounger One Plus has an organic
aesthetic, delicate contours, and offers optimum comfort for users. An infinitely variable temperature controller can maintain the surface at body temperature of about 34°C and this maintenance-free heated lounger has only two transverse joints, making it easy to clean and maintain. Lounger One Plus has a USB port for charging electronic devices and optional features include colour coordination for the corpus and headrest, and 15 glaze options for the heated ceramic surface, allowing seamless integration into the spa environment.
“Ensuring the optimal relaxation and wellbeing of spa guests guides every step in our product design development.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Sommerhuber’s heat storing ceramics transmit health-promoting, long-wave infrared warmth to the body. Ceramic warmth supports the vegetative nervous system, boosts blood circulation, relieves muscular tension and to positively influence relaxation and vitality. KEY CLIENTS Atlantis The Royal, Dubai; Norwegian Cruise Lines; Mandarin Oriental London, Lucerne and Beijing; Rosewood, Paris, Munich and Guangzhou; JW Marriott, Venice; W Hotels, Dubai
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Sothys UK contact victoria@sothys-uk.co.uk International contact christian.mas@sothys.net Tel +44 (0) 7517 910150 Web www.sothys.fr sothys_uk
sothysparis
T
Victoria Dello Ioio UK country manager
Christian Mas President
he development of the Sothys brand has been driven by its ability to stay true to itself while bringing new solutions to the changing world of beauty. In each of our innovations, we pursue the idea of responsible beauty that respects the skin and the environment. PRODUCTS & SERVICES
Les Jardins Sothys™, located in the homeland of the Mas family, is the source of inspiration and creation of Sothys skincare products and treatment rituals. Sothys Advanced Research is the foundation for the brand’s scientific innovation. Its purpose is to identify and approve new active ingredients. The brand’s flagship method, Digi-Esthétique™, is an application technique specially developed by and for beauty therapists, to optimise treatments and the absorption of active ingredients. Digi-Esthétique™ combines acupressure and massage techniques from eastern and western cultures. LATEST LAUNCHES
Pigmentation management, focused on skin illumination, targets and treats all types of dark spots. At the heart of this routine lies organic white nettle extract (Patent pending France no. 2302520),
inspired by Les Jardins Sothys™ and derived from Sothys Advanced Research. A six-step facial provides a triple solution, reducing dark spots, increasing hydration and delivering a more even complexion. Our Resurfacing Micro-Capsules with pure retinol provide an overnight facial effect. These magic bio-degradable capsules deliver maximum efficiency, resulting in a rejuvenated glow and a fresher complexion by morning. They benefit from a petal-soft feel and the proven efficacy of pure retinol (0.15%) on ageing markers such as wrinkles, elasticity and firmness.
“We are proud to be a professional-only brand that covers treatment rituals, home care, account support and state-of-the-art training.” 162
ABOUT THE BRAND USPs n Exclusively professional. n French excellence and
know-how.
n A family-run business. n French luxury, premium
formulas and rituals. n Sustainability is at the core of the brand. n We partner with Plastic Bank. n Seasonal launches. KEY CLIENTS
Hôtel Cap-Estel, France; Ponant Luxury Cruises; Whatley Manor Hotel & Spa, UK; Club Med Cefalù, Sicily; Budersand Hotel, Germany; The St Regis Bora Bora PLATINUM RESOURCE 2024
SPA RECRUITMENT
SpaStaff.com Contact info@spastaff.com Tel +44 (0) 20 8901 6548 Web www.spastaff.com Spa Staff
I
spa-staff.com
n 2000, Miranda Allard noticed that most five-star hotels around the world were building their first spas, and she was convinced that this trend would only increase. Seeing a gap in the market, she launched SpaStaff.com as a specialist recruitment agency. Demand for international staff led to the launch in 2011 of the company’s current fast, efficient and affordable website. This utilises web technology to provide a global, interactive facility upon which employers and job seekers are able
to connect with each other directly. SpaStaff.com provides a large and ever-expanding database of industry-related CVs, serving several thousand spas and salons in 133 countries with staff of 160 nationalities. Employers can register on the site, post job ads and search for CVs free of charge. This self-service process keeps employers’ fees to an absolute minimum, with nothing to pay until contact details of interesting candidates are required.
SPA LEADERS
Sign up to receive our FREE magazines and news www.europeanspamagazine.com
Miranda Allard Founder
KEY CLIENTS Delphi Resort and Spa, Ireland; SHA Wellness Clinic, Spain; Finca La Donaira, Spain; Beaumier, France; W Hotel, Switzerland; Tresco Island, Isles of Scilly; Aegeo Spas, Greece; Six Senses, Global; Resense Spas, Global
BOOKING SOF TWARE
Spabreaks.com Contact marketing@spabreaks.com Tel +44 (0) 800 043 6600 Web www.spabreaks.com spabreaks
spabreaks
spabreaks-com Abi Selby Founder
F
ounded in 2008 and based in Brighton, Spabreaks.com is the UK’s largest independent spa booking service. Working with more than 500 spas and hotels in the UK and Ireland, we service a database of almost 500,000 guests. We are a company that our spa partners can trust, providing the sales and marketing expertise to help our partners grow their businesses, along with industry leading customer service. A truly inclusive business, we are particularly proud of our Safe Hands for Cancer collection, and work to raise menopause awareness, helping to ensure that spas are accessible to everyone. PRODUCTS & SERVICES
We sell a mixture of spa days and spa breaks, working with destination spas offering the full spa experience, as well as hotels with treatment rooms and more basic facilities. A growing segment for us is overnight stays with the use of facilities for those customers not wishing to have a treatment. Our partners can manage their own availability online at the Spabreaks.com Supplier Portal. We also offer a range of connectivity solutions, including Premier Core for spa booking, and Siteminder for hotel booking, along with several other PMS connections to come.
LATEST LAUNCHES
We are constantly signing up new hotel and spa partners as our business grows and our investment in new technology increases. Our non-treatment range continues to grow, allowing us to work with even more hotels. We have also found the magic formula in presenting and promoting special offers, helping our partners sell distressed stock, promote new products or fill gaps in inventory. We recently launched Klarna, offering our spa-guest customers a flexible payment option, further aiding conversion.
“Spabreaks.com prides itself on being the commercial marketing partner that spas can rely on to drive profitable bookings.” 164
ABOUT THE BRAND USPs n As experts in wellness,
we pride ourselves on having the in-depth knowledge and experience required to provide the ultimate spa experience for our customers – thereby ensuring they book time and time again. n Our dedicated
marketing team knows exactly how to profile and target the ideal customer base to match each of our spa partners’ products, ensuring a growing and profitable partnership.
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SpaFlo Contact info@spaflo.co.uk Tel +44 (0) 151 424 9742 Web www.spaflo.co.uk SpaFlo
SpaFlo_ltd
SpaFloltd
SpaFloStainlessSteelPools
spaflo-ltd Richard Gowland Founder and managing director
T
he Latin ‘sanus per aquam’, which many believe to be the origins of the word ‘spa’, translates to ‘health through water’ and is central to our ethos and purpose. SpaFlo is the UK’s leading manufacturer of stainless steel pools, spas and water walls to the spa industry. We collaborate with the UK’s leading pool filtration companies to realise some of the finest and most unique pools and spas for commercial applications. All solutions are completely tailored and specified to each individual project. PRODUCTS & SERVICES
SpaFlo is a perennial award-winning British company that specialises in and exclusively uses stainless steel as the perfect material for the manufacture of pools and spas due to its chemical resistance, longevity, workability and aesthetic. We create stunning products that are able to satisfy even the most demanding brief thanks to our in-depth knowledge and ingenuity around the use of key specialist materials. As well as the endless number of creative possibilities for pool and spa shells, SpaFlo also designs and fabricates tubular loungers, stainless-steel seating and numerous other accessories to add
functional and aesthetic features to existing pool and spa facilities.
ABOUT THE BRAND
LATEST LAUNCHES
n We manufacture all of
Sexy Fish Water Wall: a one-of-a-kind 7m x 5m special build for Caprice Holdings as the central feature of its new bar and restaurant in Manchester. EndoSan: we are using Endosan hydrogen peroxide as the sanitiser to eliminate all microorganisms from the water system in the Sexy Fish Water Wall. SpaFlo has refined and perfected a way to use automatic slatted pool covers for our hot tubs and spas.
“Every product is custom-built in our UK workshop. When it comes to stainless steel spa and pool applications, we lead the way.” PLATINUM RESOURCE 2024
USPs
our products from AISI 316L stainless steel, as it is ideal for the swimming pool and spa industry. n We also focus on the functionality of the filtration system that will run the end product, ensuring all our fabrications meet and/or exceed SPATA and PWTAG guidelines to give our clients complete peace of mind. KEY CLIENTS Guncast; Barr + Wray; Caprice Holdings; Buckingham Pools
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SKIN CARE DESIGN & CONSULTANCY
Sparcstudio Contact beverley@sparcstudio.co.uk Tel +44 (0) 20 3637 5997 Web www.sparcstudio.co.uk sparcstudiodesign
sparcstudiodesign
sparcstudio
S Beverley Bayes Creative director
ABOUT THE BRAND USPs
Sparcstudio creates award-winning projects that capture a sense of place. Clever planning, innovative lighting design and bespoke commissioned furniture are key signature styles for the design team across all projects. KEY UK CLIENTS Cottonmill Club at Sopwell House, Hertfordshire; The Spa at South Lodge, Sussex; Aqua Sana Forest Spas at Woburn, Longleat, Elveden and Longford Forests; Champneys Mottram Hall, Cheshire; Harrods Hair & Beauty Salon, London
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parcstudio is an independent, creative design studio with an established reputation for excellence, specialising in the creation of award-winning spa, fitness, wellness and hotel facilities. Renowned for delivering a series of stunning creative projects over the past decade, the team of designers and architects offer a personalised, tailored service from conceptual design and space planning to the finishing touches. Among the company’s accolades is the Hospitality Industry Network Top ID 2022 award for interior design, which is complemented by many other project awards. Working closely with each client to understand their goals, aims and objectives, Sparcstudio produces intelligent, inspiring environments that respect the history, culture and aspirations of every project. PRODUCTS & SERVICES
We understand the logistical and operational challenges businesses face, and good design and clever space management ensure that the end result suits the needs of both the client and end user. Logical space planning, design and development are key drivers in each project, ensuring the guest journey is intuitive, inspired and seamless. Infused with luxury and originality, every guest journey is designed to delight the senses. Our team has a reputation for delivering beautifully inspired designs that work in harmony with
the environment. Capturing the essence of the property, we are well known for developing stunning interconnected spaces that feature the perfect blend of contemporary textiles, furniture, fixtures and fittings with beautiful and stylish artwork rugs and decorative lighting. Their durable designs for commercial environments balance structure and formality with places to inspire, rest and relax. LATEST LAUNCHES
Sparcstudio recently completed work with the Center Parcs team on the £6.5m Aqua Sana Elveden Forest. The biggest refurbishment in the spa’s history has completely transformed the space into a multi-sensory forest escape – the fourth ‘forest spa’ concept designed by Sparcstudio to be launched. Following the design of the Exclusive Collection’s South Lodge spa, where eight luxury eco lakeside lodges will launch in 2024, the design team also unveiled luxury outdoor cabanas at Pennyhill Park. We have completed a £4.5m refurbishment of the Mode Club, a large west London health and wellness club, and at Sopwell House we have transformed the main hotel including the reception, bar, lounge and rooms. At Calcot Manor, in Gloucestershire, Sparcstudio is working on a bespoke-designed, dedicated wellness and fitness facility and the creation of new relaxation facilities in the spa. PLATINUM RESOURCE 2024
Aqua Sana at Center Parcs Elveden Forest, Suffolk
Harrods Hair & Beauty Salon, London
“We are passionate about creating beautiful experiences and have an intimate knowledge of spa and wellness operations, together with the latest trends and product knowledge.”
Cottonmill Club at Sopwell House, Hertfordshire
Cottonmill Club at Sopwell House, Hertfordshire
The Spa at South Lodge, Sussex
The Spa at South Lodge, Sussex
PLATINUM RESOURCE 2024
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Starpool Contact info@starpool.com Web www.starpool.com starpool
starpool.official
starpool-srl
https://www.linkedin.com/company/starpool-srl/
S Riccardo Turri
Chief executive officer
tarpool’s innovative concept engages body and mind with cutting-edge proposals to open up new prospects for the future of wellness. Our work is built on tradition, innovation, a scientific approach, competence and expertise. We cultivate a passion for quality materials, beautiful shapes and tailor-made details. Casa Starpool, located at the heart of Val di Fiemme, in the foothills of the Italian Dolomites, is where we are inspired to realise wellness solutions that improve people’s quality of life.
Longevity Spa, Casa Starpool
Glamour Sauna, Glamour Collection (Design: Cristiano Mino)
“The wellness industry has a duty to care for people’s psycho-physical wellbeing. Our mission is to spread the culture of wellness.” 168
PRODUCTS & SERVICES
We provide a wide range of wellness solutions, including Finnish saunas, steam rooms, soft saunas, Mediterranean baths, relaxation spaces, infrared therapy, experience showers, reaction and Kneipp therapy, and beauty care. Our health innovation technologies include dry floatation, cryotherapy, PLATINUM RESOURCE 2024
Nature Sauna, Outdoor Solution (Design: aledolci&co)
Home Spa, Casa Starpool
ABOUT THE BRAND USPs
photobiomodulation, molecular hydrogen boosters and brain-training devices. In addition to our products, consulting, engineering, technical support and training are the four pillars sustaining our work. We develop ambitious projects based on our clients’ needs – supporting them through every step. PLATINUM RESOURCE 2024
Starpool’s R&D and Scientific Research Department is unique within the industry. All of our products and industrial design patents are created at Casa Starpool – and they are all validated by the Scientific Research Department. This enables us to fully meet the need for a better quality of life. Starpool believes that science is our most valuable ally in the quest for wellbeing. KEY GLOBAL CLIENTS Accor, Hilton, Bulgari, Six Senses, Mandarin Oriental
Glamour Steam Room, Glamour Collection (Design: Cristiano Mino)
LATEST LAUNCHES
Our innovative formats combine products and scientific methods in order to make wellness a daily habit with effective results on guests’ lives beyond the spa. Among the Starpool offering are: n Recharge Room – spaces of mental and physical regeneration for corporate wellness strategies. n Longevity Spa – for hotels and spas, to offer preventive care and longevity treatments. n Recovery Lab – to boost performance in sports and complement training schedules. n Our at-home Shade Collection is designed to work on stress, sleep, performance, and longevity. 169
SKIN CARE DESIGN & CONSULTANCY
Studio Apostoli Contact studioapostoli@studioapostoli.com Tel +39 045 8779 190 Web www.studioapostoli.com studio.apostoli
alberto-apostoli
Studio Apostoli
S Alberto Apostoli Chief executive officer
ABOUT THE BRAND USPs
Studio Apostoli accompanies the client from the initial strategic consultancy stage to the communication and publicity of the completed work; remaining a partner throughout the lifetime of the project, leaving room for creativity and constant respect for the site and its sustainability. KEY CLIENTS Lefay Resorts, Italy; Casa Cipriani, Italy; Almar Jesolo Resort & Spa, Italy; Discovery Land Company; Four Seasons; Jacuzzi; Mandarin Oriental
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tudio Apostoli is an international atelier of architecture, interior design, engineering and product design. Its primary mission is to design with the concept of wellness at the very core of every project it undertakes. Over the course of 26 years, Studio Apostoli has realised hundreds of projects across almost every continent, obtaining significant international recognition, numerous awards and being featured in hundreds of prestige publications. Aware of how quality of life depends on the quality of the spaces in which we live, work or entertain, Studio Apostoli focuses on the culture of wellness with creativity and competence in all the areas in which it operates: spas, hotels, residences, shops, offices and objects. PRODUCTS & SERVICES
In the area of spa design Studio Apostoli is recognised as an international leader, contributing not only through iconic interior spaces but also through innovative products, research, promotion and training activities. In addition, the studio often integrates its design capabilities with consultancy services that are intended to be useful for guiding its clients in the strategic choices of management, positioning and communication. We accompany clients from the
initial strategic consultancy phase (due diligence, feasibility studies, operational business plan etc.) to the communication and publicity of the completed work; we remain a partner throughout the life of the project, leaving room for creativity and providing constant respect for the site and the general sustainability of the project. Studio Apostoli has realised hundreds of projects across four continents, representing varying typology and scale. Recently Studio Apostoli formed a new company called Armonia (armoniawell.com) for the integrated activities of spa consulting and management in order to further integrate consulting clients to design. LATEST LAUNCHES
Recently, Studio Apostoli has completed some important major projects, including Casa Cipriani Spa in Milan and the completely sustainable Green Lodge in Terme Preistoriche Resort & Spa, Montegrotto, Italy. We have also won awards with the product Wellness Therapy, which was created with Varaschin Outdoor. This is a complete relaxation system that involves all five of the user’s senses. Studio Apostoli considers it of vital importance to communicate about its wellness concepts and this is done in part through the many events and conference appearances of CEO Alberto Apostoli. PLATINUM RESOURCE 2024
Lefay Resort & Spa Dolomiti
Casa Cipriani Milano
Image: Luca Casonato
“Our inspiration is to create wellbeing through projects that improve people’s physical, mental and spiritual state.”
Lefay Resort & Spa Lago di Garda
Sasha by Jacuzzi
Green Lodge Terme preistoriche, Montegrotto Terme
Wellness therapy by Varaschin
Image:Alessandro Romagnoli
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BEAUTY & SKINCARE
Subtle Energies Contact nick@subtleenergies.com.au Tel +61 2 9634 1677 Web www.subtleenergies.com.au subtleenergies.com.au
subtleenergies
subtle-energies-pty-ltd Farida Irani Founder
S
ubtle Energies is celebrating over 30 years of clinical research to deliver results-based, natural skincare and wellness solutions founded on authentic Ayurvedic principles. The brand was founded in 1993 as a clinic by Farida Irani in Sydney, Australia, designed to address a range of health concerns with a variety of modalities that respect ancient sciences combined with holistic modern techniques. PRODUCTS & SERVICES
Our products address multiple skin and body concerns, delivering high-performance results and empowering physical, mental and emotional wellbeing. Each multifunctional creation provides excellent clinical results through clean beauty technology that also benefits emotional and hormonal balance, musculoskeletal concerns, sleep deprivation, skin cell renewal, stress and anxiety. Our hotel room integration programme also brings deliverable results for sleep, stress and fatigue, coupled with a sensory journey of shower and bath programmes. All products are made in Australia to European standards, ensuring they are safe, ethical and effective. The range is certified by Cruelty-free International and adheres to COSMOS standards.
LATEST LAUNCHES
Subtle Energies’ Biotechnology range is an innovative collection of bioactive aesthetic products that provide instant and sustained results. Among the collection, which uses cutting-edge actives, are: Vegan Collagen Serum; Multi Molecular Hyaluronic Acid Serum; and Pomegranate Enzyme Mask. Accompanying these are a combination of facials that provide long-lasting transformation deep in the skin, as well as instant results you can see and feel. Other brand lines include Holistic Skin Science and Pure & Natural.
“After 30 years, we’re drawing the best from our past experiences to reimagine the future of natural skincare.” Nick Irani, director of operations and brand development 172
ABOUT THE BRAND USPs
Subtle Energies sources only the highest grade therapeutic essential oils. Coupled with the company’s education and practitioner qualifications, these equip the brand to create powerful blends and forward-thinking treatments, delivering authentic results-based holistic experiences to its spa partners. KEY CLIENTS The Peninsula London, UK; The Peninsula Paris, France; The Peninsula Istanbul, Turkey; Mandarin Oriental Milan, Italy; Six Senses, Porto Elounda, Greece PLATINUM RESOURCE 2024
BEAUTY & SKINCARE
Swissline Contact info@swissline-cosmetics.com Tel +41 (0) 44 396 10 60 Web www.swissline-cosmetics.com Swissline.Skincare
swissline.skincare
swissline-cosmetics Christophe Lesueur CEO
F
ounded in Switzerland in 1989, Swissline is one of the few skincare brands that can trace its roots to the origins of cellular therapy. Its award-winning products are known for addressing inflammation and protecting the skin barrier. As the very first Swiss brand to introduce Madecassoside® into its formulas, Swissline is a pioneer in the fight against inflammation. It is also known for its collagen expertise, utilising peptides and mimetic growth factors to boost the skin’s natural production of collagen. PRODUCTS & SERVICES
Available in five-star hotel spas, medi-spas, medical clinics and high-end retailers around the globe, Swissline offers results-oriented products and treatments that embrace natural actives and skin-identical ingredients. Swissline products include anti-inflammation heroes: Recovery Serum and Essential Serum from the Cell Shock Age Intelligence range; and collagen boosting products, Luxe-Lift Eye Cream and Luxe-Lift Rich Cream, from the Cell Shock range. A signature professional treatment, Le Grand Soin Au Collagene Pur, is a 90-minute facial that harnesses pure native and marine collagen, peptide
technologies, pure silk and plant-based growth factors to rejuvenate stressed or dull skin. LATEST LAUNCHES
Recently, Swissline complemented its facial skincare product and treatment offering by introducing a collection of consumer body products, as well as professional body products and treatments. To support its partners, Swissline offers training programmes, manuals, videos and coaching, as well as a training app, complete with treatment protocols, ingredients files and training tools.
“We have a deep understanding of skin biology and the ageing process, as evident in our results-driven products and treatments.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Swissline targets silent inflammation and strengthens the skin’s barrier function. It addresses the skin’s collagen levels and incorporates targeted cosmeceutical molecules such as vitamin C, retinol, niacinamide, tranexamic acid, AHAs, alpha-arbutin, ATP and ceramides, in its formulations. KEY EUROPEAN CLIENTS Anax Resort & Spa, Greece; Bürgenstock Resort, Switzerland; Carlton Cannes, France; Park Gstaad, Switzerland; The Shelbourne, Ireland
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TechnoAlpin Indoor Contact indoor@technoalpin.com Tel +39 (0) 471 550550 Web www.indoor.technoalpin.com TechnoAlpinINDOOR
technoalpin-indoor
technoalpin_indoor Sara Brenninger Product manager
F
ounded in 1990, TechnoAlpin is the world leader in snowmaking systems. Snow-based cooling is gentle, suitable for all ages, and provides the benefits of cold therapy without discomfort. Our indoor snow division combines our fascination for snow with holistic wellbeing to create something really unique. TechnoAlpin Indoor consults and provides individual solutions for innovative contrast therapy and recreation concepts. PRODUCTS & SERVICES
Indoor snow is a unique feature for wellness spaces, gyms and luxury properties, offering a memorable cooling experience. With a temperature maintained at -10°C, the SNOWROOM from TechnoAlpin is filled with fresh, natural snow made from water and air. Guests are able to enjoy a gradual cooling of their entire body, including organs and skin, promoting an overall sense of relaxation and rejuvenation. LATEST LAUNCHES
Our SNOWSKY is a super sophisticated cool-down alternative, offering an immersive snowfall experience in a calming atmosphere flooded with cold light. SNOWSKY reimagines cooling down with an innovative
approach that not only refreshes the body but also conserves precious resources. By replacing conventional showers with a serene snowfall, it minimises water consumption, making it an eco-friendly choice. The gentle descent of cold snowflakes onto warm skin offers a unique sensory experience, invoking a grounding sense of tranquility through this remarkable visual highlight. The sustainable and immersive concept marries environmental responsibility with wellness, providing an unforgettable retreat for spa guests.
“Wellness areas require a balance between warm and cold. Snow provides an inviting link between warming up and regenerating.” 174
ABOUT THE BRAND USPs
Snow offers spa guests a gentle and efficient way of cooling down, with one litre of water making five-times its volume in snow. TechnoAlpin has 30 years of know-how in snow production, guaranteeing sophisticated high-tech products for a unique snow experience. KEY CLIENTS We have supplied more than 120 customers around the world, including luxury hotels, cruise ships, public thermal baths, health clubs, private residences, retail stores and experience spaces. PLATINUM RESOURCE 2024
BEAUTY & SKINCARE
TempleSpa Contact customerservice@templespa.com Tel +44 (0) 1903 712777 Web www.templespa.com templespaltd
templespa
temple-spa-ltd Sarah Ronchetti Vice-president, global head of spa
D
elivering high-performance, botanical skin science for 23 years, TempleSpa is an award-winning, privately owned British skincare brand. Our products fuse high levels of Mediterranean biomimetic botanicals, pre and post-biotics and hyperactive ingredients with vitamins and minerals that deliver clinically proven, visible results. PRODUCTS & SERVICES
Each of our cashmere-texture formulas has been clinically proven and independently tested to take the very best care of your clients’ skin. We’re passionate about results you can see and benefits you can feel as well as optimum skin health and happy souls. TempleSpa fully embraces the importance of ecologically friendly packaging and planet-preserving ingredients, and we have a very impressive sustainable product footprint and transparent ethical sourcing philosophy. Our extensive professional menu offers a high-performance treatment choice with unique opening rituals, smile-inducing therapist touchpoints and – it goes without saying – incredible facial and massage protocols. We partner with the Amethyst Trust to ensure we take care of every customer’s wellbeing too.
LATEST LAUNCHES
Our latest four launches have majored on radiance to deeply cleanse, gently resurface, effectively exfoliate and increase energy to skin cells with low battery life. These include: Easy Glowing, a vitamin C facial cleanser; Glowcolic, a resurfacing glycolic acid toner; Most Revealing, a glowing skin oxygen peel with glycolic acid; and Let’s Concentrate, a skin-glowing serum. We worked with Professor Mark Birch-Machin, a leader in biomolecular dermatology, to clinically prove the efficacy of our ingredient complexes.
“Strong partnerships are key to the success of any spa business and our long-standing relationships are testament to this.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
We offer exceptional levels of service, product and treatment excellence: “Having worked with numerous brands over 30 years, it’s not till you work with TempleSpa that you realise what a professional brand really is,” says Caroline Hoey, director of spa at Athenaeum Hotel & Residences, London, UK. KEY CLIENTS House Spa at Dormy House; The Spa at Bailiffscourt Hotel; Serenity Spa at Seaham Hall; Woodland Spa at Fonab Castle, UK; Myrianthousa Spa, Cyprus
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MARKETING & PR
The Spa PR Company Contact info@thespaprcompany.com Tel +44 (0) 20 7100 7018 Web www.thespaprcompany.com thespaprcompany
spaprcompany
www.linkedin.com/company/the-spa-pr-company/ the_spa_pr_company
Tracey Stapleton Founder
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s a leading UK spa and wellness communications agency, The Spa PR Company specialises in elevating businesses to higher levels of success. With 20 years of PR and marketing experience representing a wide range of UK and European destination spas, hotels and wellness product brands and suppliers, we’ve helped hundreds of partners achieve their full potential. Our expertise lies in enhancing visibility, attracting customers and driving business growth. Let The Spa PR Company be the catalyst for achieving your goals and ensuring your spa business thrives. PRODUCTS & SERVICES
With an experienced team of PR and marketing professionals who have a knowledge and passion for spa and wellness, our services are designed to amplify your brand. From strategic consumer-facing PR campaigns that elevate visibility to curated marketing strategies attracting a broader clientele. The Spa PR Company’s clients benefit from extensive digital and print media coverage, influencer and celebrity collaborations and expert content creation. There are also immersive and engaging events and brand partnerships, tailored to accelerate your business development.
LATEST LAUNCHES
With authenticity playing an increasingly important role in social content, The Spa PR Company’s Ambassador programmes are focused on nurturing relationships with spa and wellness creators to deliver impactful organic content and high follower engagement. The Spa PR Company’s weekly Spa & Wellness Insights newsletter keeps clients and industry professionals informed on latest trends, marketing developments and campaigns. Readers say it’s a fantastic resource of inspiration for their businesses.
“Our Ambassador programmes are focused on nurturing relationships to deliver impactful organic content and engagement.” 176
ABOUT THE BRAND USPs
The Spa PR Company works solely with spa and wellness businesses. It has in-depth knowledge of the market and the spa consumer, providing spas with the latest marketing insights for acceleration of their business. With KPI-driven campaigns, the company has retained many clients, some for more than ten years. KEY CLIENTS Carden Park Hotel; Daniel Thwaites Spa Group; Titanic Spa, UK; Raison d’Etre; Longevity Health & Wellness Hotel, Portugal; Gran Canaria Wellness, Spain PLATINUM RESOURCE 2024
BEAUTY & SKINCARE
VOYA Contact sales@voya.ie Tel +353 71 916 1872 Web www.voya.ie VOYAorganicbeauty
voyabeauty
voya-organic-beauty-from-the-sea Mark Walton Founder
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ounded in Sligo by the Walton family in 1996, VOYA is an organic lifestyle and wellness brand known for results-driven skincare. The world’s first seaweed-based skincare brand, inspired by the Irish tradition of seaweed bathing, we harness the goodness of this natural ingredient without damaging the environment. VOYA is now available in some of the most luxurious spas, hotels, airlines and retail outlets in over 42 countries around the globe. PRODUCTS & SERVICES
Rigorous independent scientific research means that our products are kind to the environment while delivering outstanding results. Seaweed bathing is a 300 year old wellness tradition in Ireland, and VOYA combines the hydrating and nourishing properties of algae with other active ingredients to create luxury skincare products and spa therapies that are kind to skin. VOYA Lazy Days Detox Seaweed Bath is the simplest and purest of all treatments. The original and best-selling VOYA product, organic hand-harvested seaweed deeply moisturises the skin, increases circulation and promotes healing internally and externally. Our evolving range can now be found in a myriad of luxury VOYA treatments, and spans from hotel
and bedroom amenities to organic face and body retail products and home fragrance. LATEST LAUNCHES
Inspired by the rejuvenating marine eye patches used in VOYA facials, Renewal Eyes Seaweed Eye Masks are the perfect way to experience a unique spa treatment at home. 100% organic and compostable, the masks deeply hydrate the delicate eye area and are made from sustainably sourced Laminaria Digitata seaweed, which studies confirm helps collagen production in the skin by over 202%.
“VOYA is a family business founded on heritage and integrity. Sustainability is at the heart of everything we do.” 178
ABOUT THE BRAND USPs
VOYA products are certified organic by the Soil Association and COSMOS. The seaweed we use is sustainably hand-harvested off the west coast of Ireland in a manner that ensures no long-term damage to the reefs. We partner with the charity Seal Rescue Ireland and Plastic Bank, so for every VOYA product sold, three bottles are prevented from entering the ocean. KEY GLOBAL CLIENTS Four Seasons; Kempinski Hotels; The Peninsula Hotels; Waldorf Astoria; W Hotels PLATINUM RESOURCE 2024
BEAUTY & SKINCARE
Wildsmith Skin Contact wholesale@wildsmithskin.com Tel +44 (0) 7741 896586 Web www.wildsmithskin.com wildsmithskin
wildsmith-skin Katherine Pye General manager
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ildsmith Skin’s clinically proven, science based products and experiences transform skin health and wellbeing, and are made responsibly by a community of restless experimenters. The Heckfield Estate in Hampshire, England is home to The Bothy – a wellbeing space curated and run by Wildsmith. It is nestled in a landscape planted by the 19th-century horticulturist William Walker Wildsmith, whose ideals form the bedrock of our brand. Our efficacious skincare delivers precise ingredient dosages to specific parts of the skin at optimal times. The performance of lab grown actives is strengthened by botanical ingredients – we call this process ‘Radical Botany’. PRODUCTS & SERVICES
We offer our partners a targeted range of skin and body products in professional sizes as well as comprehensive training. A 90-minute-plus treatment menu includes the Radical Botany Facial, for immediate toning, smoothing and plumping through advanced myofascial release, acupressure, craniosacral holds and breathwork. Wildsmith Time is a bespoke reset incorporating kinesiology principles and movement. A therapeutic massage sequence using essential
oils specially formulated for the time of day is enhanced by craniosacral holds, abdominal massage and foot reflex zone therapy. LATEST LAUNCHES
Launched in October 2023 and already in Wildsmith’s top-five selling products, Super Hydrating Overnight Mask is a moisture boosting face mask with ginger, turmeric and probiotics. It is clinically proven to improve skin moisture levels by 140% and 84% of users showed an instant and long-term reduction in redness.* *
In clinical trials, tested over a period of 30 days by 35 subjects.
“Wildsmith is for those who demand efficacy alongside environmental and socially responsible business practices.” PLATINUM RESOURCE 2024
ABOUT THE BRAND USPs
Wildsmith Skin products are created in England by many hands, minds and ideas. Scientists, horticulturalists and healers from many modalities work together to provide not only an integrated approach to wellbeing, but to help their clients form a deeper connection to their communities, nature and themselves. KEY CLIENTS The Bothy, Heckfield Place, UK; Liberty London, UK; The Well, New York, USA; The Lakes by Yoo, UK; Serenbe, Georgia, USA
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SPA INDUSTRY ASSOCIATIONS
Your invaluable resource to connect with the world’s leading spa and wellness associations, federations and organisations.
Asia Pacific Spa & Wellness Coalition Registered as an association in 2007, the Asia Pacific Spa & Wellness Coalition (APSWC) promotes and supports spa and wellness in the Asia Pacific region. With ten board members, the APSWC helps to foster growth and development through collaboration and the collective sharing of both information and resources. Open to anyone with an interest in spa, APSWC membership is of particular benefit to spa operators and managers, consultants and architects, as well as health professionals and equipment suppliers. www.apswc.org 180
British Association of Beauty Therapy & Cosmetology A leading membership organisation and insurance provider for beauty, holistic and sports therapy professionals, the British Association of Beauty Therapy & Cosmetology (BABTAC) represents more than 10,000 industry professionals. With huge passion and a high professional practice standard, BABTAC is a sister association to the Confederation of International Beauty Therapy and Cosmetology (see p181). It works to the benefit of its members and is governed by a council of elected members and appointed honorary officers. www.babtac.com PLATINUM RESOURCE 2024
SPA INDUSTRY ASSOCIATIONS
British Beauty Council The British Beauty Council was founded in 2018 as a not-for-profit organisation that empowers the British beauty industry to ‘play its part’ in meaningful change via collective action. The organisation has 12,300 members, 500 stakeholders and more than 90 patrons. The Council also represents the wider industry by generating conversations with the UK government. Millie Kendall OBE, CEO, says: “The British Beauty Council was created to influence policy changes to ensure beauty is recognised as the economic, creative and innovative powerhouse that it is.” www.britishbeautycouncil.com
Comité International d’Esthétique et de Cosmétologie Founded in 1946 in Brussels, the Comité International d’Esthétique et de Cosmétologie (CIDESCO) is a World Standard for beauty, wellness and spa therapy. With its head office in Switzerland, CIDESCO has around 380 accredited colleges, more than 200 spas and salons and 23 representatives around the world. Membership is open to schools, colleges, beauty salons and spas around the world for students looking to achieve the CIDESCO International qualification, which is recognised worldwide. www.cidesco.com PLATINUM RESOURCE 2024
Confederation of International Beauty Therapy and Cosmetology Offering a wide range of qualifications in beauty therapy, spa and advanced aesthetics, the Confederation of International Beauty Therapy and Cosmetology (CIBTAC) is an industry-leading body related to BABTAC (see p180). Created by passionate industry professionals from an identified need to provide relevant, high-quality training within the beauty, complementary health and spa industries, CIBTAC has been producing graduates since 1977 and strives to maintain and develop the highest standards of excellence internationally. www.cibtac.com
Deutscher Heilbäderverband The German spa association was originally founded in 1892 by the country’s leading spa doctors and health resort officials of the time. Today, the organisation represents the spa associations of the individual federal states alongside the German Association of Speleology, the German Association of Mineral Springs and the Academy of Balneology and Climatology. Through its member associations, Deutscher Heilbäderverband represents approximately 200 approved spas and health resorts and 130 members of the Academy of Balneology and Climatology. www.deutscher-heilbaederverband.de 181
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European Historic Thermal Towns Association
European Spas Association
Established in 2009 in Belgium, the European Route of Historic Thermal Towns Association is a non-profit group responsible for the management of the European Route of Historic Thermal Towns. Its six founder members are based in Acqui Terme, Italy; Bath, UK; Ourense, Spain; Salsomaggiore Terme, Italy; Spa, Belgium; and Vichy, France. The association now has nearly 50 members in 18 different countries, who work together to enhance and safeguard the artistic and architectural thermal spa heritage throughout Europe. www.historicthermaltowns.eu
The European Spas Association (ESPA) is an umbrella organisation representing 20 countries that promote spas and balneology in Europe. Founded in 1995 in Brussels, ESPA events include an annual congress, where members can meet, exchange ideas and make new connections with suppliers and hosted buyers. There is also the Innovation Award, which recognises innovation and excellence in the health and spa industries. The boutique SPA-CE B2B Workshop allows specialist tourist agencies and tour operators meet with European spas and health resorts. www.europeanspas.eu
Federation of Holistic Therapists
Federterme
Established in 1962, the Federation of Holistic Therapists (FHT) is a professional body open to complementary, beauty and sports therapists. Believed to be the first international organisation of its kind, the FHT set out to protect the public’s health by ensuring high standards in both holistic therapy training and practice. Now, counting more than 10,000 members worldwide, the FHT continues to fly the flag for professional holistic therapists within the sector, accepting practitioners who are experts in more than 350 therapies. www.fht.org.uk
Federterme – the Italian Federation of Thermal Industries and Healing Mineral Waters – was founded in 1919 and represents the thermal companies of Italy. The association is one of the category members of the Confindustria representation system. At an international level, Federterme adheres to FEMTEC (see p186) guidelines, which represents a network of thermalism excellence at a global level, as well as the standards of the European Spas Association (see above), which includes major representatives of European spas and resorts. www.federterme.it
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SPA INDUSTRY ASSOCIATIONS
HYDROTHERMAL INITIATIVE
Global Wellness Institute
Green Spa Network
A non-profit organisation, the Global Wellness Institute (GWI) empowers wellness around the world by facilitating collaboration in the health and wellness industries. It offers proprietary global research and advocates for industry growth and sustainable practices. The GWI uses five pillars – research, initiatives, roundtable discussions, Wellnessevidence.com and the Wellness Moonshot – to inform and connect key stakeholders capable of impacting the overall wellbeing of people and the planet. It presents new global economy research each year at the Global Wellness Summit. www.globalwellnessinstitute.org
A non-profit trade association, the Green Spa Network (GSN) provides education, resources and events for a community of spas, brands and practitioners. Members of the GSN promote the fundamental connections between personal wellbeing, economic sustainability and the health of our planet. The GSN believes the spa and wellness industry has a unique opportunity to make a substantial and positive impact on the environment. As such, it created the Sustainability Roadmap, as a step-by-step plan to integrate sustainability into spas or brands. www.gsnplanet.org
Hair and Beauty Industry Authority
Hydrothermal Spa Forum
Forming part of the Skills Active charity, the Hair and Beauty Industry Authority (HABIA) is recognised by the UK government as the Standard Setting Body for the hair, beauty, nails, spa and aesthetic sectors. Over the course of more than 30 years, HABIA has championed high quality education as well as recognising and endorsing excellence and actively promoting careers in the hair, spa and beauty sectors. The association also develops national occupational standards that form the basis of qualifications across the UK. www.habia.org
The International Hydrothermal Spa Forum (HSF) is an alliance of industrial companies from the spa sector that share information with their global partners and customers. The HSF comprises LUX ELEMENTS, a building and spa products specialist; the swimming pool and drinking water treatment company WDT Werner Dosiertechnik; air humidifier manufacturer HygroMatik SPA; spa and hydrotherapy equipment specialist Unbescheiden; heat-storage ceramic expert Sommerhuber and SnowBOX, which has developed snow and ice-production technologies for snowrooms and snowcabins. www.hydrothermal-spa-forum.net
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International Sauna Association
International Spa Association
An association of sauna societies and related businesses, the International Sauna Association (ISA) was formed in 1956, in Germany, by the founding member countries of Austria, Germany, Japan and Finland. The ISA was then re-founded in 1977 with strong support from the Finnish Sauna Society. A platform for sauna professionals to gain a deeper understanding of sauna and sweat-bathing cultures in different parts of the world, there is also an International Sauna Congress every four years which is part of the INTERBAD trade fair. www.saunainternational.net
Founded in 1991 in the US, the International Spa Association (iSPA) provides high-quality educational and networking opportunities, promoting the value of the spa experience and speaking as an authoritative voice to foster professionalism and growth. Recognised worldwide as a leading voice in spa expertise, iSPA members represent the entire spa industry, including resort, hotel, destination, mineral springs, medical, club and day spas as well as service providers such as doctors, wellness instructors, nutritionists, massage therapists and product suppliers. www.experienceispa.com
Irish Spa Association
Medical Wellness Association
Established in 2019 to foster growth and professionalism within the spa industry, the Irish Spa Association provides community resources and networking opportunities as well as facilitating discussions around critical issues affecting the spa sector. The representative body also aims to impact change at a government and policy level by being an authoritative voice to champion the contribution of the spa experience to Irish health and social and economic prosperity while driving the travel wellness market. www.irishspaassociation.ie
For more than 20 years, the Medical Wellness Association has been at the forefront of the medical wellness industry with more than 8,700 global members. It is a recognised international leader for medical wellness professionals, best practices, programmes, research, education, training and services. The association also provides industry-leading research that is peer-reviewed and conducted by leading experts in each field, as well as White Paper services that are written by global experts and certified professionals trusted by Fortune 100 organisations. www.medicalwellnessassociation.com
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SPA INDUSTRY ASSOCIATIONS
Spa-A
South African Spa Association
Open to all French spa and wellness professionals, the non-profit national federation was created in 2002. With more than 300 members, Spa-A aims to participate in the development of a quality benchmark as well as create engaging networking opportunities between its members. Spa-A collaborates closely with organisations from the associative, scientific and socio-professional sectors, as well as a network of other partners. It also hosts the annual Label Spa-A awards, which are given to exceptional spas and leading lights of the spa industry. www.spa-a.org
Established in 2007, South African Spa Association members work to develop and implement approaches that will help shape the future of the country’s spa industry. The association has representation in every area of spa, including health and wellness; tourism and hospitality; education and training. Additionally, the South African Spa Association provides consumers with quality assurance and added protection, through the assessing and certifying of each member’s spa facility according to recognised international criteria before awarding the use of its logo. www.saspaassociation.co.za
Spa Industry Association
Touchless Wellness Association
With more than 130,000 wellness practitioner members around the world, the Spa Industry Association (SIA) is a trade association that keeps abreast of all the newest trends, news, and products. Funded by donations from manufacturers, distributors and wholesalers, the SIA is owned by Questex LLC and based in Phoenix, Arizona, US. President Allan Share, says: “We are building upon a legacy started in 1990 to bring benefits to all wellness operators, to help them grow into professional businesses and bring a sense of community to all in our industry.” www.dayspaassociation.com
The TWA is a leading organisation dedicated to advancing the field of touchless wellness. The organisation is committed to supporting businesses that provide products and services aimed at enhancing individual’s overall wellness as well as those that facilitate recovery, promote restoration, and foster rejuvenation. With a strong focus on education, innovation, and industry collaboration, the TWA is creating a dynamic hub within the wellness industry by bringing together suppliers and service providers in the touchless wellness sector. www.touchlesswellnessassociation.com
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Standards Authority for Touch in Cancer Care Described by is founder, Sue Harmsworth MBE, as “a revolutionary step for spas, therapists and most importantly consumers”, the Standards Authority for Touch in Cancer Care (SATCC) is a registered UK charity. The organisation aims to unite spas and therapists to provide a ‘safe haven’ for those touched by cancer. It encourages spa businesses to engage their teams in Level Three training with additional in-depth instruction in the safe and confident delivery of high-touch treatments for clients experiencing the disease. www.satcc.co.uk
Wellness Tourism Association The Wellness Tourism Association (WTA) offers anyone connected to any aspect of wellness tourism the opportunity to help shape the industry’s future. Believing in ‘one community, working together to support the sustainable future of wellness tourism for the global good’, the WTA is a worldwide network. Members guiding the global wellness tourism industry include destination marketing organisations; hotels, resorts and retreats; tour operators; travel advisors; wellness practitioners and media partners. www.wellnesstourismassociation.org
SPA INDUSTRY ASSOCIATIONS
UK Spa Association Founded in 2013, the UK Spa Association (UKSA) is a not-for-profit impartial trade body. Its aim is to bring unity and a voice to its members and partners in the wider spa sector. The UKSA’s strategic priorities include education, campaigns, including the UK’s National Spa Week and networking opportunities for businesses. By connecting and empowering individuals and businesses, the UKSA believes it can continue to raise standards within the spa industry and help to ensure consumer confidence in the professional spa and wellness services that its members provide. www.spa-uk.org
World Federation of Hydrotherapy and Climatotherapy Founded in 1937, the World Federation of Hydrotherapy and Climatotherapy (FEMTEC) brings together the public and private institutions that represent thermal establishments in more than 30 member countries (either statutory or affiliated). Based in Italy, it promotes international collaboration by sharing sector-specific studies, research and training. FEMTEC has several commissions and sub-commissions as well as four permanent training centres in Italy, Russia, China and Tunisia. www.femteconline.org
To book your place in the European Spa Platinum Resource for 2025 contact our publisher, Sarah Camilleri: sarah.camilleri@spapublishing.com 186
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