The importance of doctor-led programming for medical wellness

EXPERT COMMENT: Dr George C Gaitanos, chief scientific and operating officer, Chenot Group

Committed to science and research, Dr George C Gaitanos heads up the Chenot Group, which has properties in Azerbaijan, Switzerland, Italy, Morocco and Montenegro.

“As the spa model evolves in response to a new era of medical wellness, many core components of the traditional spa offering have taken a backseat to treatments and therapies driven by technology,” he says. “The role of the doctor becomes increasingly important in this environment. At Chenot, our medical team use their expertise to interpret diagnostics, tailor programmes and deliver treatments, all according to an evidence-based protocol.”

Dr Gaitanos says people are more aware of the responsibility they have for their own health and have started to engage in proactive and preventative health wellness practices. “The challenge in the sector is the lack of expertise and experience in treating the body as a system,” he explains. “With this knowledge, doctors can use biomarkers and monitoring to

help identify ways to enhance functionality. The role of the doctor is to educate guests so they understand health wellness as a way of life.”

Personalisation and precision medicine

According to Dr Gaitanos, the future of medical wellness programmes lies in personalisation and precision medicine. “This is something we have been focusing on for years at Chenot, with our work in the epigenetics space,” he says. “In the future, we will see many new and established players evolving their offering in the medical wellness space.

“But biohacking and anti-ageing technologies are difficult, not to mention costly, to deliver properly. It’s essential to be able to link modern medicine with complementary healing practices too, in order to effectively promote health. We need to ensure that we retain humanity, warmth and an ability to understand clients and respect the body’s natural rhythms.”

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