Emlyn Brown suggests five ways to improve your spa offering

Emlyn Brown, global vice president, Accor Well-being offers his top five tips on how to improve your spa offering today.

1. Find your tribe

Create memberships to connect locals and returning guests

2. Partner up

Collaborate with like-minded brands to broaden your reach and connect with new people

3. Extend the journey

Offer playlists, take-home kits and F&B to go

4. Friend and follow

Use social media to share expertise, tips and support and build the profile of your team’s expertise

5. Be well together

Reward, celebrate and support your team with innovative wellness programmes