FIVE WAYS TO IMPROVE YOUR SPA OFFERING 1. F ind your tribe Create memberships to connect locals and returning guests 2. Partner up Collaborate with like-minded brands to broaden your reach and connect with new people 3. Extend the journey Offer playlists, take-home kits and F&B to go
How does this care extend to the group’s teams? We truly believe that we cannot be leaders in wellness, without ensuring the wellbeing of our people. Accor’s promise to its team members, ‘Be Limitless’, embodies what it means to work at Accor: limitless development opportunities, an inclusive culture that is open to all, engaging experiences with an emphasis on physical and mental wellbeing. This promise to our teams, whatever their brand, wherever they are, in headquarters or in hotels, is our number-one priority, particularly as we emerge together from one of the toughest periods in recent history. How is Accor leveraging digital platforms to engage its guests? Connectivity through social media and digital apps is now an essential part of the business strategy for our health, fitness and spa programmes. Social media and digital apps connect us 30
Clockwise from top left: Hydrothermal facilities and a fitness class at Sofitel Mexico City Reforma; guests hit the road for a Fairmont fitness class
with our guests in the planning of their journey, during their stay and even once they return home. We have established partnerships that amplify our digital capabilities, such as Pullman X Les Mills, where guests participate in challenging and fun fitness classes on and off-property. We’ll also leverage partners to connect with guests, fans and followers through expert tutorials, live chats, music playlists and webinars, encouraging guests to continue their self-care rituals at home. This idea of extending the guest journey beyond the stay also appeals to locals, who can pop in for spa take-home kits and healthy food and beverage take-aways. How else is wellbeing being elevated? Drawing in local clientele with food and beverage as well as spa programming
4. Friend and follow Use social media to share expertise, tips and support and build the profile of your team’s expertise 5. B e well together Reward, celebrate and support your team with innovative wellness programmes
contributes to a mix of guests with great energy and experiential possibilities. This is where membership opportunities for spa and fitness are key. At the new Raffles London at The OWO, we’ll bring in an elite-level membership club to add that special mix of luxury brand collaboration. In 2022 and beyond, our role as wellness leaders is vital. We will manage our teams to ensure that the wellness goals and expectations of our guests are not only met but exceeded. This is the truest measure of our company’s success – elevating the wellbeing of our guests – passionately, positively and consistently. www.all.accor.com
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