3 minute read
Mii: Stand out from the crowd
British beauty entrepreneur Susan Gerrard is recognised as a leading authority on natural nailcare. Since establishing her family business, Gerrard International, in 1992, she has built an enviable leadership position as a spa and salon supplier, offering leading professional beauty brands and training, including Mii Cosmetics, Jessica and BeautyLab.
The company’s vision today remains as it has always been: to elevate every aspect of delivery when it comes to spa manicures, pedicures, makeup and training. This has led to selection as a key supplier for leading spas, including Champneys, Handpicked Hotels, Marriot International and Q Hotels, among a growing network of other notable spas and salons in 24 countries worldwide.
Over the years, Susan’s uncompromising vision to deliver the highest standards in professional beauty, has grown her team’s reputation for product innovation, retailing expertise and training excellence. We find out how she used her time during the pandemic to fine-tune her latest spa creation, an exceptional range of Mii Stand Out Manicures and Pedicures, set to revolutionise spa care for hands and feet.
Susan Gerrard, Founder, Gerrard International
Tell us about Mii’s comprehensive menu of spa services.
Our experienced team of beauty qualified area managers and educators fully understand the needs of the industry and spa businesses. It is our mission to support them to succeed.
For three decades we have trained thousands of beauty professionals, leading us to establish The Susan Gerrard Beauty Academy, a HABIA Centre of Excellence. We offer a wide range of both face-to-face and virtual training opportunities from our Hertfordshire headquarters and selected venues nationwide.
What inspired you to create Mii Stand Out Manicures and Pedicures?
Throughout my career, I’ve been motivated and inspired by so many people in our industry, and beauty, fashion and colour are part of our makeup. Ten years ago we launched our own brand, Mii Cosmetics, now the brand partner of choice for makeup, tanning and brows in over 1,500 UK salons and spas, and distributed in 24 countries.
Every Mii product promises a ‘gold standard’ to deliver healthy, natural nails
It’s been a life-long dream to use my knowledge, experience and passion for colour to create the best nailcare range possible and the new manicure and pedicure range from Mii delivers stand-out results.
How do Mii products enhance spa menus and the guest experience?
Mii formulas are blended using the most efficacious ingredients to nurture nails and produce outstanding results. Nourishing manicure products with our calming signature fragrance of bergamot, Earl Grey and cucumber, and restorative pedicure products with an uplifting signature fragrance of lemon and green tea will envelope the treatment area, offering your clients a sensorial journey.
A strong sense of fashion and colour have been integral to the success of Gerrard International
Our long-lasting, fast-drying colours, super-glossy top coats and statement gel polish collections will deliver stand-out manicures and pedicures.
Meeting the demands of modern life, every formula promises a professional ‘gold standard’ to deliver healthy, natural nails, offering a preparation and a colour for every individual and every occasion.
How is the new range suited to spas?
Our prescriptive treatments nurture nails, cuticles and the skin to deliver outstanding results. Our Statement Gel bottles are each designed with an insta-colour reference label to showcase a wall of colour and to make it even easier for clients to choose from our stunning nail displays.
Mii formulas are blended to nurture nails and deliver outstanding results
Vegan and not tested on animals, we created a range to be the go-to for those who want the very best from their treatments. The formulas are expertly blended with a multitude of high-quality active, sustainable ingredients, as well as being ethically sourced and free from formaldehyde, dibutyl phthalate, toluene, camphor, formaldehyde resin, azo dye, ethyl tosylamide, TEA, MEA and DEA.
www.miicosmetics.com
Mii’s new range for spas
1. Colour Confidence Nail Polish offering Mii’s unique Vita-Care complex and imbuing each nail with a healthy dose of vitamins
2. Statement Gel Polish, which is self-levelling and infused with a super fruit formula and Vitamin E to care for the natural nail
3. Prescriptive basecoats to cater for different nail types
4. Fast-drying top coats boasting an exclusive dual-acting polymer system that provides unbeatable mirror shine with a gel-like finish
5. Deeply conditioning hand and foot creams and sprays
6. Cuticle treatments and hand serums that provide ultimate care
7. Callus Peel treatment and Heel Repair Cream providing a unique way to ensure the perfect pedicure.
