ON THE MENU: The latest spa product and treatment launches

Edited by Mark Smith

Bath and bodycare resurgence

Sales of prestige bodycare increased six per cent in the UK from January to the end of September compared to the same period in 2020. Traditionally bodycare sales have been a challenging area for spas, but these new statistics present opportunities to maximise retail sales.

Linking massage and body treatments to retail sales is a must. “At the end of massage treatments, therapists can provide at-home wellbeing tips, such as evening breathwork or bathing rituals, alongside advising on products best suited to clients’ needs so they can continue the physical and mental wellbeing benefits of the spa experience at home,” says Daniel Golby, general manager at ESPA.

Spas can capitalise on the increase in demand for bath and bodycare products

Spa and wellness brands are increasingly turning their attention to the development of new bath and bodycare products. Kerstin Florian has introduced a Chamomile Body Lotion and Intensive Slimming Serum to its collection. Thalgo has launched Mers des Indes, an Ayurveda-inspired Marma therapy treatment with yogic stretching and meditative music, supported by four retail body products.

“Bath and body products are also perfect for gifting to bring a touch of spa into the home," says Marian Harvey, managing director of Thalgo UK.

Body oil sales boost

Market researchers at NPD Group also note that sales of body oil and exfoliators reported double-digit growth, with body spray increasing by 49%. Product launches reflecting this trend include Olverum’s Body Polish and Elemental Herbology’s capsule Fire Zest collection. Updating its Scentsations collection, CND has introduced a limited-edition body lotion and a new range of hand washes.

Thalgo has launched Mers des Indes, an Ayurveda-inspired Marma therapy treatment

To connect with your clients, Carolyne Beck, general manager of Elemental Herbology, advises: “When retailing bath and bodycare in a spa environment explain and demonstrate the use of the products for clients to smell and feel. Always remember to hand the products to the guest to hold as this offers ownership and will encourage a sale.”

Bathing is back

Linking into bodycare, the selfcare trend that blossomed in 2020 continues with bathing becoming an important part of the spa-at-home ritual. The #bathtime has been shared over 7.4 million times on Instagram and this year has seen an increase in the popularity of bath salts with ishga, ESPA and Made for Life Organics all unveiling new products.

ishga’s Invigorating Bath salts feature its signature blend of lemongrass, lavender, rose geranium and juniper berry essential oils. Made for Life Organics promotes relaxation with its Dead Sea salts featuring neroli, sweet orange and rose geranium, while ESPA’s Fitness Bath Salts combine arnica and comfrey, eucalyptus, clove bud and soothing lavender.

www.elementalherbology.com | www.kerstinflorian.com www.thalgo.co.uk | www.olverum.com www.madeforlifeorganics.com www.espaskincare.com | www.ishga.com www.thenpdgroup.com | www.sweetsquared.com

Elemis offers BIOTEC 2.0 next-level facials and Pro-Glow Genius Facial + treatment

Elemis has launched its BIOTEC 2.0 machine and Pro-Glow Facial Menu (see p46), which combine a range of technologically advanced skin concepts into one system. Harnessing the power of advanced cold therapy with new CryO2 sub-zero therapy, Advanced Light Therapy, Microcurrent, an Ultrasonic Peel and Galvanic Infusions, the new machine offers cutting-edge treatments that deliver clinically proven results.

Eleven uniquely customisable facials for every skin type offer therapists the opportunity to tailor treatments to their clients’ specific needs. Benefits include lifting and firming, resurfacing, brightening, blemish reduction, skin soothing, hydration and nourishment.

A hero Pro-Glow Genius Facial + combines all six of the BIOTEC 2.0 technologies in one treatment. These protocols are combined with adaptogenic active ingredients to deeply hydrate and fight lines and deep wrinkles, offering visible anti-ageing results. The skin is said to be left looking visibly smoother, more sculpted and firmer.

www.elemis.com

OPI goes magnetic

OPI has taken inspiration from Asia for its latest GelColor collection, which features new magnetic effects technology. Velvet Vision includes six magnetic-effect shades that shine with brilliant movement, depth and dimension. The products have been formulated with white magnetic shimmer and translucent pigments to create an ethereal effect.

The collection includes Mauvnetic Poles, mauve with a glittering touch of gold; Platinum Eclipse, an iridescent silver; Mystic Magenta, a bold shimmering pink/purple; Psychic Plum, a velvety plum hue; Teal Trance, an illuminated sea blue; and Emerald Illusion, a brilliant green with sparkling shimmer.

Velvet Vision colours do not require an additional base shade and they can be used alone or layered with other colours as desired. To apply, simply brush on the magnetic gel and create effects with a magnet before curing. The formula’s viscosity allows easy application for long-lasting colour and vibrancy.

www.opiuk.com

Behind the mask

Sensory Retreats’ Divine Glow Self-Heating Face Masks are gold-foiled cloth masks that gently heat up using specialist thermotherapy technology when placed onto the facial contour.

The masks have been designed to help to encourage increased blood flow and circulation, and can help to promote a healthier, natural glow. Facial muscles are relaxed, and senses soothed for a calm and comfortable at-home spa experience.

To activate, gently place the cloth mask over a thoroughly cleansed face and position over the nose and eyes with the loops comfortably fitted around the ears. Place the black side of the mask directly against the skin. Recline, rest and relax for 15 minutes to gain the maximum benefits.

Fragrance-free, the mask can be used with Sensory Retreats Divine Glow Facial Oil or an existing face cream or facial oil to increase the benefits of the ingredients. Sensory Retreats Divine Glow Self-Heating Face Masks are presented in a box of three individually foil-wrapped, single-use self-heating masks.

www.sensoryretreats.com

Organic Series launched in the UK

DermaOrganic has introduced its Organic Series professional and retail range into the UK spa market.

Formulated with high-strength botanical ingredients and 98% organic ingredients, the Polish brand’s 76 skin, body and hair care products have a reputation for excellence in Germany, Spain, Poland, Ukraine, Czech Republic, Sweden, Canada and the USA.

The brand’s professional treatments utilise a Nobel prize-winning micro-current technology called transdermalporation in partnership with the Organic Series products for all facial, body and hair growth treatments.

Among its hero products is Forte Creams, which feature a unique biomimetic structure that mimics the structure of the skin. The innovative formula of hydrolysed glycosaminoglycans ensures intense penetration of the active ingredients within the Forte Creams. This results in a light, easily absorbed cream that effectively nourishes the skin.

www.organicseries.co.uk

Beneath the sheets

111SKIN has created six liquid face masks that promise radiance, hydration and replenishment to combat frown lines, wrinkles and pigmentation.

The NAC Y2 Recovery Mask works to help reduce oxidative stress, irritation and redness while strengthening the skin against all external aggressors; a Contour Firming Mask works to seal the skin in a protective matrix and reduce visible signs of premature ageing overnight; the Microbiome Blemish Mask is a gentle exfoliator with pre- and post-biotic ingredients to regulate bacteria within the skin’s microbiome.

A Rose Quartz Exfoliating Mask utilises chemical and physical exfoliation to improve the look of pores and pigmentation; the Oxygen Express Mask is a refining and stimulating treatment that works to tone, tighten and refine the appearance of the skin; and the Molecular Hydration Mask restores dry, dehydrated and compromised complexions.

www.111SKIN.co.uk

Swissline launches Cell Shock Luxe-Lift

To celebrate 30 years since the launch of its successful Cell Shock range, Swissline has released a limited-edition Cell Shock Luxe-Lift Rich Cream.

Presented in new packaging, the product’s design features vibrant colours, ruby red, sapphire blue and opal white with touches of gold and black in a goldfish motif. Goldfish have been included as they represent a symbol of luck, prosperity and longevity in many cultures.

The award-winning collagen cream lifts, revitalises and reduces the appearance of lines and wrinkles as it deeply hydrates. Biomimetic growth factors intensely activate dermal synthesis and boost collagen production, thereby improving the density and firmness of the skin. Cell Shock’s signature ingredient, Cellactel 2 Complex, helps repair essential functions, increase the cells’ access to vital oxygen, regenerate and lift the skin.

Marine collagen, fibroin and amino acids act as building blocks for the resilient collagen fibres found in skin which helps to increase moisture and line-filling benefits.

www.swissline-cosmetics.com