Wellness trends 2022: Rise of the super supplements

The popularity of nutritional supplements designed for spa and wellness retailing is booming and looks set to continue to grow

As health and wellness came into sharp focus during 2021, a number of wellness brands and spa operators entered the supplement market to answer the increase in consumer demand for beauty and wellness enhancements. According to market research company Kantar, sales of beauty supplements in the UK increased 11 per cent in 2020 and 3 per cent of females included beauty supplements as part of their daily routines. This presents new and exciting opportunities for spa operators, particularly in retail add-ons when recommending aftercare to clients.

A closer look at the data reveals that the market for millennials is booming. Kantar saw an increased demand among younger females in the UK, with sales from women under 34 increasing 140 per cent in 2020.

But this is more than a UK phenomenon, with Mordor Intelligence forecasting that the global nutricosmetics market will grow by 8 per cent between 2020-2025.

Global wellness brand Aman has introduced a range of nutritional supplements, named SVA, into its global network of 32 hotels and resorts. Traditional Chinese Medicine has informed seven exclusive formulas, which use vegan herbal ingredients to support Balance, Vitality, Uplift and Calm. The collection also includes Respiratory Support, Immune Support and Nourish to aid digestion.

Luxury spa and wellness brand Clinique La Prairie launched Holistic Health, a collection of Swiss-made supplements to support guest health in-clinic and at home. The four products – Age-Defy, Balance, Energy, and Purity – have been created by a team of life-science

experts focusing on immunity, stress management, anti-inflammation, rejuvenation and cellular longevity.

Renowned medical spa Lanserhof also introduced a range of four naturopathic health supplements to boost its preventative healthcare programmes. Designed to support conditions ranging from skin health to poor sleep, the products draw on the latest scientific knowledge and over 30 years’ experience from the LANS Medical concept.

Meanwhile, The Organic Pharmacy addressed health concerns with the launch of immunity-boosting supplements; ishga products and Voya’s Sea Or offer clients the many health benefits of pure seaweed in capsule form; and from a beauty perspective 111SKIN, Thalgo and Advanced Nutrition Programme launched high-tech vitamin and mineral supplements for the skin.

Reflecting this growth, Shiseido recently announced the launch of new ingestible beauty brand, Inryu, which is part of its aim to become a personal beauty wellness company.

SUPER SUPPLEMENT BRANDS

www.kantar.com www.mordorintelligence.com www.aman.com www.cliniquelaprairie.com www.lanserhof.com www.theorganicpharmacy.com www.ishga.com www.voya.ie www.111skin.co.uk www.thalgo.co.uk www.advancednutritionprogramme.com www.shiseido.com