The growth of hyperbaric oxygen therapy in spas

Breathe in hyperbaric oxygen therapy

We explore the growing market for hyperbaric oxygen therapy and how these devices can improve guest wellbeing while boosting spa revenue

According to Transparency Market Research, the market for hyperbaric oxygen therapy (HBOT) devices is set to grow at almost 9% per year until 2028. Spa and wellness resorts are leading some of this growth with locations across Asia, Europe and the UK embracing this breath-based therapy.

HBOT is a method of delivering extra oxygen into the body through increasing atmospheric pressure. The typical pressure on earth is 1 ATA. In a hyperbaric oxygen chamber this is increased to 2 or 3 ATA while approximately 95% oxygen is administered. Sessions can last from 45-90 minutes and be taken two to three times per week for up to 20 sessions, depending on requirement.

“HBOT’s popularity is on the rise due to the positive impact it can have on those with chronic illness, auto-immune diseases and long Covid,” says René van Eyssen, wellness director at the Coach House Spa at Beaverbrook, UK. “We’ve had guests book into the hotel specifically because we have an HBOT chamber.”

“The long-overdue shift from curative to preventative health is driving pioneering therapies such as HBOT,” says Amberin Fur, founder of The Vital Practice in London. “It assists our body in healing, acting as a catalyst for cellular repair. It is a safe, wonderfully natural treatment to optimise wellbeing and immunity.”

New business opportunities

European Spa first reported on HBOT in its autumn edition when KĒPOS by Goco introduced a chamber at the luxury family resort Daios Cove in Greece. Kamalaya Koh Samui in Thailand is introducing this therapy in early 2023, and many wellbeing clinics in London are also embracing HBOT. Aside from the numerous health benefits for clients, there is a solid business case for introducing oxygen therapy to a spa and wellness operation. “HBOT offers spas new revenue streams, an edge over their competitors and the opportunity to attract a new clientele,” says Susie Marshall, marketing manager at Henshaw Hyperbarics.

“Sessions range from £60-£150 for a one-hour session so there is a really good return of investment for a spa as it is a hands-off treatment.”

www.transparencymarketresearch.com www.beaverbrook.co.uk | www.thevitalpractice.co.uk www.daioscovecrete.com | www.kamalaya.com www.henshawhyperbarics.co.uk