Movement can be used as a valuable treatment tool

Kirstie Sherriff, co-founder of Proverb explains...

Are spas currently connecting the movement space with the treatment room?

I think we’re early to the trend but it’s coming in a big way. It’s exactly why we created Proverb, to meld gym and spa; it’s crazy they’re not already intrinsically linked!

To perform at your best, whether you’re an athlete or just want to bend down to unload the washing machine, you need 360-degree movement. For years, exercise has been about being thin or muscly but it’s really not that. Movement doesn’t have to mean high-intensity workouts; it’s about feeling confident. People don’t move enough because they’re scared or it hurts; this is where spa can help.

Kirstie Sherriff Co-founder of Proverb

How does this work in practice?

We work with properties to create a new kind of guest journey. Journeys have been curated for years in spas, but rarely in the gym. Proverb offers movement-centric treatments in the gym and the spa. We train PTs to offer revenue-generating options such as assisted stretches, while therapists are taught traditional treatments but reworked with whole-body stretches. In treatments, we help therapists to make every movement full and deliberate. So, when the client needs to roll mid-massage, we position them on all fours in a child’s pose and then assist the stretch before we lie them down again. We’ve worked with physiotherapists to balance treatments, within the realm of what a therapist is still allowed to do, by unashamedly moving the body.

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