Physical exercise is crucial for longevity and recovery

Harry Jameson, CEO and Founder of Pillar Wellbeing explains....

Why do you think there’s a growing trend for spas to incorporate fitness?

For a long time, spas – especially in the hospitality space – have been beauty-led. To encapsulate true wellness, they need to look at how the body moves, nourishes and recovers; these principles are what Pillar Wellbeing at Raffles London at The OWO is built on.

Relaxation and beauty alone can’t be defined as wellness. Fitness for aesthetics has long been a focus; now we need to look at fitness for longevity, and movement for injury prevention. Pillar Wellbeing offers physiotherapy services that go hand in hand with more traditional spa therapies.

How is Pillar merging fitness and wellness?

Fitness is only one part of wellness. We merge fitness – classes and personal performance coaching – with recovery and nutrition through Pillar Kitchen and recovery processes. We collaborate with partners such as Hyperice to offer compression leggings and percussion guns, and have upskilled our practitioners to deliver one-to-one recovery services such as hot-cold contrast therapy and mindfulness.

How can spas upsell fitness and bridge the gap?

Spas have traditionally relied on day guests seeking occasional pampering. We want people to use our spaces consistently, so fitness is a key driver to our membership offering. It’s helpful in driving memberships that stick, reducing churn and building a real community that will make you invaluable. www.pillarwellbeing.com