European Spa magazine Issue 75 by European Spa magazine

THE NO.1 MAGAZINE

FOR SPA AND WELLNESS

Issue 75 | April/May 2020 | www.europeanspamagazine.com

THE SPA AT CARDEN

How to ‘feel good from the outside in’ at Carden Park, UK

A FOCUS ON FITNESS

Leading brands reveal how to get your spa fit for business

BRITANNIA RULES

A dream come true at Britannia Hotel and Spa, Norway

BEHIND THE DESIGN

Bathing in nature at Aqua Sana, Center Parcs Longleat Forest

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Focussing on the future, together

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Welcome I SS U E 75 | A P R I L / M AY 2020

Leadership with heart

he spring sunshine is streaming through the window as we prepare European Spa for press, yet there is a deep sense of disquiet in the air now that coronavirus has swept across the world, challenging everything we know: our health, our way of life and our industries. However, human resilience is an incredible thing and while we may well be hardwired to react to threats, we should remember not to be swayed by uncertainty and anxiety. Fear drives bad decisions. This is a time to trust in yourself, lead from the heart and find new energy to keep others grounded. It’s about taking time to think through the options, read as much as possible and keep all lines of communication open. Above all, we must focus our efforts to support our families, communities, teams, clients and colleagues. As a global wellness family, we can continue to make a positive impact through our work by demonstrating courage and leadership when it’s needed most. Here at European Spa, our hearts go out to all our Italian colleagues who suffered the first European wave of this pandemic. Italy’s bravery and resilience, singing out nightly from balconies, reminds us that life-changing situations have the power to connect people and create empathy in times of need. The future of the spa industry will now require even more of our passion and drive, to find new and creative ways to bring wellbeing to those who need it most. We must continue to evolve and provide greater positivity for the recovery of our global community, as the healing experiences our industry provides will become invaluable and essential to so many. Significant challenges lie ahead, but with a renewed focus on our people and resources we will truly progress and flourish. We wish everyone throughout Europe, and the rest of the world, health and strength in the weeks ahead and we hope this edition allows you to take a moment to reflect on the energy and inspiration of the spa people and projects within its pages. Rest assured, we will be working hard to bring you the next edition while supporting our readers in every way we can.

Sarah Camilleri Publisher & founding editor

The Team Publisher & founding editor Sarah Camilleri +44 (0) 115 950 4748 sarah.camilleri@spapublishing.com

Contributing editor Sarah Todd +44 (0) 115 950 4748 sarah.todd@spapublishing.com

Sales and brand development Lucy Brialey +44 (0) 115 950 4748 lucy.brialey@spapublishing.com

Art director Richard Page +44 (0) 7917 646495 richard@spapublishing.com

Contributing editor Mark Smith +44 (0) 7956 658261 mark.smith@spapublishing.com

Subscriptions manager Angela Sharpe +44 (0) 1353 772173 subscribe@spapublishing.com

Production editor David Fagan +44 (0) 115 950 4748 david.fagan@spapublishing.com

Contributors Frankie Ward Laura Shallcross

Accounts manager Julie Jones +44 (0) 115 950 4748 accounts@spapublishing.com

Office address: European Spa magazine, Spa Publishing Ltd, Halifax House, Halifax Place, Nottingham, NG1 1QN, UK. Online & social media: www.europeanspamagazine.com

@eurospamag

/europeanspamagazine

eurospamag

The No.1 business magazine for spa and wellness professionals. Published six times a year by Spa Publishing Ltd, European Spa is an independent, intelligent business title specifically for spa decision makers shaping the wellness market throughout the UK, Europe and beyond. European Spa is printed by Buxton Press on paper sourced from FSC-certified forests.

Spa Publishing Ltd is registered in England. Company No. 6293825

www.europeanspamagazine.com

Contents I SS U E 75 | A P R I L- M AY 2020

Business 17 INDUSTRY NEWS

At the time of going to press, the coronavirus pandemic has swept the globe, badly affecting European countries such as Italy and Spain and looking increasingly serious in the UK. As well as the latest developments and openings, we report on the global spa industry’s attempt to coordinate a positive and progressive path through this difficult situation

42 EVENT PREVIEW:

FORUM HOTel&SPA 2020 All being well, June 4 will see the 13th staging of this unique event for international spa, hospitality and wellness professionals at the Four Seasons George V in Paris

98 LAST WORD: TRACEY STAPLETON

With the repercussions of the coronavirus set to continue, The Spa PR Company founder offers some words of advice for crisis management

Wellness 46 LA RUE VERTE

Founder Emma O’Neil reveals how the CBD-based treatment brand is bringing a new dimension to the menu at Kimpton Blythswood Square Hotel Spa in Glasgow, Scotland

66 INTERVIEW: IAIN BELL,

EXECUTIVE FITNESS FOUNDATION We speak to the corporate wellness expert about how to create a culture of wellbeing for spa teams

46 68

68 SPA FITNESS SPECIAL

We talk to representatives from eight of the world’s leading fitness equipment brands about how best to create an attractive and impactful wellness-orientated fitness offering

A note for our readers At the time of going to press, the World Health Organisation has confirmed the coronavirus (COVID-19) outbreak as a pandemic. This may change the dates of events published here. European Spa advises you to check directly with the event organiser and/or your government’s advice before making any travel plans. It may also affect proposed launches of products and projects. All details were correct at the time of publication, however, in this daily changingsituation we apologise to our readers if any information is rendered inaccurate because of circumstances beyond our control.

Contents I SS U E 75 | A P R I L- M AY 2020

Spas 32 THE SPA AT CARDEN, UK

A £10m investment at Carden Park in Cheshire has opened up a whole new world of indoor and outdoor hydrothermal experiences for guests

78 BRITANNIA HOTEL & SPA, NORWAY

Owner Odd Reitan has fulfilled a childhood dream in returning this landmark hotel to its former glory, with a revitalised spa and fitness offering

55 MENU

We step into spring with the latest treatment developments and product launches, including Caudalie’s Vinosculpt Treatment, SPF30 Vitamin Face Cream from OSKIA and two innovative and antioxidant treatments from Sothys, which are accompanied by a new retail line

Design 48 AQUA SANA AT CENTER PARCS

LONGLEAT FOREST We go behind the design of the successful spa brand’s latest reinvention to find out how its forest spa concept has been brought to life

89 STYLE

As well as new launches from Gharieni, LEMI and KLAFS, we review Barr + Wray’s refurbishment of One Spa at the Sheraton Grand in Edinburgh, Scotland, and highlight the clever use of space at the Sir Nikolai Hotel’s boutique canalside spa in Hamburg, Germany

Renew your subscription today... Published six times a year and packed with quality coverage to inform and inspire, European Spa will keep you up to speed with the latest industry developments and news. To subscribe visit: www.europeanspamagazine.com/subscribe

email: subscribe@spapublishing.com Annual subscription rates (six issues): UK: £65 EU: £85 Rest of world: £110

On the cover: An investment of £10m by Carden Park’s owners has created a spa that aims to make guests ‘feel good from the outside in’, including an impressive spa garden that will be open all year round

European Spa magazine is published by Spa Publishing Ltd. The Publisher has taken all reasonable measures to ensure the information detailed in European Spa magazine is correct at the time of going to print, and while every care is taken to avoid inaccuracies the Publisher does not accept responsibility for any errors or omissions from any information within this edition. Views expressed in European Spa are not necessarily those of Spa Publishing Ltd. All rights reserved, reproduction in whole or part without the Publisher’s permission is strictly prohibited. © Spa Publishing Ltd

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News

GLOBAL DEVELOPMENTS

APPOINTMENTS

INVESTMENT

DIARY DATES

EDITED BY SARAH TODD

Stronger together: GWI adopts a PositivelyWell approach As the global coronavirus outbreak unfolds, the wellness industry is bracing itself for every possible outcome. At a time of great uncertainty, European Spa invites our readers to support the new PositivelyWell campaign launched by the GWI GLOBAL: In a bid to create a sense of reassurance and community among wellness business leaders and consumers around the world in the wake of the coronavirus (COVID-19) outbreak, the Global Wellness Institute (GWI) has launched a campaign entitled PositivelyWell. Designed to encourage members of the industry and the public to replace their understandable sense of fear and concern with a focus on wellness, the PositivelyWell pages of the GWI website carry optimistic articles on how being positive can lead to better health outcomes. In addition, there are links to trusted resources for guidance about how to deal with coronavirus. A new section on the GWI’s website at wellnessevidence.com provides medical evidence and information sourced from studies into how an optimistic outlook is strongly associated with better health outcomes. The benefits have been found to include positive effects on the immune system and longevity. In addition, readers can find a resource offering leadership strategies for responding to the coronavirus situation by Renee Moorefield, CEO

“The GWI believes this is an important moment to reinforce the self-care and prevention message that is our mission.” Susie Ellis Co-founder, chairman and CEO, Global Wellness Summit

of Wisdom Works Group and chair of the Wellness at Work Initiative. Susie Ellis, co-founder, chairman and CEO of the Global Wellness Summit and board member of GWI told European Spa: “While recognising the extreme seriousness of the pandemic, the GWI believes that this is an important moment to reinforce the self-care and prevention message that is our mission. “We also want to encourage a focus on building a strong immune system through exercise, healthy nutrition, stress reduction, smoking cessation and more.”

Commenting on the drive to bring the industry together, European Spa’s founding editor and publisher, Sarah Camilleri, said: “This is an unprecedented moment for our industry and the whole world. “We welcome the work that the GWI board and many spa leaders are undertaking behind the scenes to connect our industry and offer wellness professionals worldwide an opportunity to share invaluable information and ideas so we can be stronger together.” The GWI is a not-for-profit organisation with a mission to empower wellness worldwide by educating the public and private sectors about preventative health and wellness. All GWI resources are absolutely free, including its bi-monthly newsletter, the Global Wellness Brief, which will include important insights and information on optimism in upcoming issues. To learn more about PositivelyWell and the Global Wellness Institute, please visit: www.globalwellnessinstitute.org

CORONAVIRUS NOTE: All information in the News section was correct at the time of going to press. However, with the global situation changing daily, we advise readers wishing to verify the current state of any developments and openings to check with the companies involved directly.

www.europeanspamagazine.com

Business News & industry developments

Chenot Palace Weggis offers mental and physical renewal Switzerland: At the time of going to press, the expansive

wellness destination Chenot Palace Weggis is scheduled to open in May 2020. From preventative health specialist Chenot, whose Chenot Method aims to offer a 360° approach to wellbeing, the new Swiss property – intended to be the ‘most advanced health wellness destination in Europe’ – will be located at the foot of the Swiss Alps alongside Lake Lucerne. The 5,000sqm medi-spa will comprise 53 treatment rooms and was designed by architect Davide Macullo. Facilities will include a metabolic and sports laboratory, an in-house blood analysis centre, and an indoor 21-metre swimming pool. There will also be 97 guest rooms, all with lake views. Working with a range of suppliers for its spa, Chenot chose Unbescheiden to supply hydro-aroma baths and Technogym to equip the gym. Treatment beds have been supplied by IONTO-COMED while the spa’s whole body cryochamber is from Zimmer MedizinSysteme. Three signature, results-driven programmes will be offered, namely: Advanced Detox; Recover and Energise; and Prevention and Ageing Well. Chenot says guests will have exclusive access to leading scientific technology and world-class doctors in the comfort of a luxurious hotel setting. The property has been designed to deliver complete mental and physical renewal through energy recovery, resilience strengthening, stress reduction and improved metabolism. Dr George Gaitanos, scientific director and chief operating officer of Chenot Group, said: “We are thrilled to announce the opening of our new flagship property in Weggis, Switzerland. The hard work, scientific research and dedication that has gone into perfecting the famed Chenot Method over the years is worth it to be able to offer guests a complete reset of body and mind in one of the most beautiful wellness destinations in the world.” www.chenotpalaceweggis.com

Aromatherapy Associates sets out to ‘Reclaim and Revive’ UK: Leading professional skincare brand Aromatherapy Associates recently hosted a ‘Reclaim and Revive’ event in London, hosted by neuroscientist Dr Tara Swart; the brand’s global education and wellbeing director Christina Salcedas; and CEO Anna Teal. Discussing the sensorial impact of aromatherapy, brand ambassador Dr Swart said: “The sense of smell is linked to the deepest parts of the brain, the limbic system, and is the most emotive sense. It unlocks our basic instincts, feelings and memories and we can use scent to retrain our brains to positively change our habits and help master our emotions.” Anna Teal spoke to European Spa at the event about Aromatherapy Associates’ refreshed approach for 2020. “In the UK alone, 3.1 million people used some kind of anxiety remedy in 2019,” she revealed. “As a brand, we’re looking at ways to positively counter this. Aromatherapy has the power to revive your skin, body and mind. Our refreshed approach will refocus on individual wellbeing and look at how aromatherapy can scientifically work with our bodies to enhance daily life. Even a small ritual can transform your mood and your day.” Christina Salcedas added: “For Aromatherapy Associates, wellness is about being comfortable, healthy and happy. From micro self-care moments to wider wellness, aromatherapy is a credible way to support the wellbeing journey.” www.aromatherapyassociates.com

From far left: European Spa’s Sarah Todd with Anna Teal, Christina Salcedas and Dr Tara Swart

www.europeanspamagazine.com

Business News & industry developments

UKSA award ceremony recognises contributions UK: The UK Spa Association (UKSA) held its Spring Networking Event at Carden Park in Cheshire on March 4, attracting more than 200 senior spa professionals to network, build collaborative industry partnerships and share their business experiences. At the event, the UKSA Certificate of Outstanding Contribution was presented to two spa leaders for their continued contribution to the UK spa industry: Amanda Winwood of Made for Life Organics and Emma-Jane North, spa director at Wyboston Lakes. North said of her award: “I feel very honoured to be recognised by the industry. I have always shared my passion, both in the teams I work with and the wider spa community, and I love inspiring the next generation of spa professionals.” Accepting the UKSA’s acknowledgement of her efforts to open up spas to those with cancer, Winwood said: “It has been an absolute privilege to be part of the implementation of making a fundamental change to the spa industry and to help spas feel empowered to welcome anyone living with cancer into their treatment room with confidence. This award feels like an industry hug – thank you.” Discussing the magazine’s media partnership with the

Amanda Winwood

Emma-Jane North

UKSA, European Spa’s founding editor and publisher, Sarah Camilleri, said: “We were delighted to partner with the UKSA. This event is a great opportunity to meet with other senior spa professionals and share experiences of best practice as well as providing an open forum to discuss new ideas and build long-lasting partnerships.” www.spa-uk.org

News in brief Biologique Recherche partners with Four Seasons Moscow FRANCE/RUSSIA: Leading professional skincare brand Biologique Recherche has expanded its luxury hotel portfolio with a new partnership at the Amnis Spa, Four Seasons Hotel Moscow. Covering 2,600sqm, the spa includes 14 treatment rooms as well as spacious wet areas and relaxation spaces. Amnis Spa will include 10 new Biologique Recherche treatments on its menu – three body experiences and seven facials, including the signature Biologique Recherche Féerie and the Jet Lag Recovery Express Treatment, designed exclusively for Four Seasons Hotel Moscow. www.biologique-recherche.com www.fourseasons.com

De Vere Cotswold completes £100,000 spa refurbishment UK: The De Vere group has unveiled the results of a £100,000 (E112,200) refurbishment to Spa6 at its Cotswold Water Park property near Cirencester. Aimed at delivering an improved guest experience, the renovation included a complete transformation of the gym with new Technogym equipment, as well as a new-look reception area and changing rooms. www.devere.co.uk

GOCO expands senior team GLOBAL: Spa design, development and management specialist GOCO Hospitality has welcomed two wellness operational members to its senior management team. Abhishek Sahai (above right) has joined the company as director of operations and will be responsible for the successful management and operational set-up of GOCO-managed spas and retreats. Sahai’s addition to the team is intended to provide greater control and strategic direction to all properties. With more than two decades of experience in both corporate and general management, he has previously held roles at Marriott International, The Leela Hotels and The Oberoi Hotels & Resorts. Nichola Roche (above left), GOCO’s new associate director of spa and wellness, brings more than 18 years of experience in the wellness industry. With a background in naturopathy, Ayurveda and reflexology, she draws experience from pre-opening and operational assignments including for ESPA Life at Corinthia London, AMAN and SET Hotels, where she was group spa director. Ingo Schweder, founder and CEO of GOCO Hospitality, said of the recent appointments: “We are excited to add such dynamic talent to GOCO. Having people on our team who can bring decades of experience in spa and wellness hospitality is paramount to our growth, development and success.” www.gocohospitality.com

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£2m Harrogate Spa opens UK: The £2m (E2.25m) Harrogate Spa has launched at the Double Tree by Hilton Majestic Hotel in Harrogate, North Yorkshire. Covering 1,192sqm and housing six treatment rooms, the spa was designed by Coachhouse8 with interiors designed by Koncept. The treatment menu features professional brands ESPA, Thalgo, Carita and Jessica while the gym was equipped by Technogym. Natural Living was chosen to provide the spa furniture while the heat experiences were created by Aachen Wellness. Spa director Lynn Roach said: “We are very excited to be launching the new spa, which will be a jewel in the crown of The Majestic Hotel. We have worked carefully to incorporate the rich heritage of our spa town location, combining this with the latest in beauty and wellbeing as well as world-class service.” www.hilton.com

ISPA announces keynote speakers for 2020 GLOBAL: The International Spa Association (ISPA) has announced that Wharton professor and author Adam Grant will be the second-day keynote speaker at its 2020 conference and expo. An organisational psychologist, Grant studies how motivation and meaning can lead to more generous and creative lives. He will join first-day keynote Seth Godin, a popular blogger specialising in business leadership and maintaining drive in the face of adversity. The event, celebrating its 30th anniversary in 2020, will take place from October 14-16. www.attendispa.com

Business News & industry developments

£250m Therme Manchester gains planning approval UK: Planning approval has been granted for the country’s first city-based wellbeing resort in Manchester. Located in Peel L&P’s TraffordCity, Therme Manchester will cost an estimated £250m (E397m) and combine hundreds of water-based activities with wellbeing treatments, art, nature and technology. Developed by Therme Group, the project will cover 65,000sqm and is forecast to attract up to two million Stelian Iacob visitors per year within five years. The project’s designers, architects and engineers have yet to be confirmed but the central focus will be a two-acre wellbeing garden in the shape of England’s national flower, the rose. The bio-diverse garden will feature petal-shaped terraces, pools and water features, and is intended to encourage socialising, learning and discovery. A large family zone will include waterslides, a wave pool, indoor and outdoor pools and palm tree relaxation areas. There will also be a dedicated adults’ area with warm-water lagoons, swim-up bars, mineral baths and a range of heat experiences. Daily programming will include water-based fitness classes and yoga and Pilates in the surrounding gardens. Stelian Iacob, senior vice-president of Therme Group Worldwide and CEO of Therme Group UK, said: “We’re delighted that we can bring the UK’s first Therme Group city wellbeing resort to Manchester. This will transform life for city residents and people further afield, creating a fun and accessible experience with profound health and wellbeing benefits for all.” www.thermegroup.com

Wellness business experts will co-chair GWS 2020 in Tel Aviv GLOBAL: The co-chairs have been named for the 14th Global Wellness Summit (GWS), set to take place in Tel Aviv from November 10-13, the first time that the GWS has been held in the Middle East. Amir Alroy, co-founder of Welltech1, and Ömer Isvan, president of Servotel Amir Alroy Ömer Isvan Corporation will serve as co-chairs and will be instrumental in creating the agenda. A wellness expert with comprehensive business and technology experience, Amir Alroy co-founded Welltech1, which invests in and accelerates wellness start-ups to increase their viability and connect them to global partners. “The 2020 GWS will have the most powerful focus in its history on wellness innovation across all industry sectors,” said Alroy. “My goal is to immerse attendees in the best ideas being developed across the wellness spectrum.” As president of Servotel Corporation, headquartered in Turkey, Ömer Isvan leads the advising company in global investment and the development of hotels, resorts and mixed-use destinations. “It’s a great honour to help build an event that will give delegates a powerful new knowledge base and business leads – both through exceptional content and the summit’s unique networking opportunities,” he said. www.globalwellnesssummit.com

Accor commits to UN initiative and vows to remove all single-use plastics by 2022

GLOBAL: Hospitality group Accor has announced its commitment to join the UN Global Tourism Plastics Initiative and to remove all single-use plastic items in guest experiences from its hotels, including all leisure areas and spas, by the end of 2022. Since 2018, the group has been eliminating plastic straws, stirrers and cotton buds, and progressively replacing other disposable plastic with eco-friendly products. By the end of 2019, a total of 94% of the hotels in Accor’s portfolio had met this commitment. With more than 120 million guests and serving more than 200 million meals each year, Accor’s new commitment also includes the removal of individual plastic toiletry amenities and cups by the end of 2020. Sébastien Bazin, chairman and CEO of Accor, said: “We are an innovative group by nature and we continuously search for more areas where we can reduce our impact on the global environment while helping our local communities in their efforts to create a healthier, more sustainable future. It’s about being aware, socially conscious and consistent.” www.accor.com

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Business News & industry developments

Marie Claire Jet Style is fast-tracked

Appointments Gabriel moves to Six Senses

Bryan Gabriel

GLOBAL: Bryan Gabriel has become Chief Commercial Officer at Six Senses Hotels Resorts Spas. Overseeing the group’s sales and marketing department, Gabriel, who will be based in Bangkok, will be responsible for implementing the most effective ways and systems to support the brand’s expansion. www.sixsenses.com

Jones to support ishga team UK: A new express hair and beauty salon, Marie Claire Jet Set Style, is to launch with the aim of being rolled out at airports and train stations throughout the country. The multi-service concept has been created for women who are ‘on-the-go’ and the inaugural salon is slated to open at St Pancras station in late April. Delivering a luxury experience to clients at speed, a manicure, pedicure and 3D Shine Blow Dry will be offered in a timeframe of just 45 minutes. Founder Steph Stevenson previously designed and executed the global education strategy for more than

100 Living Proof salons globally. “My lightbulb moment came when I realised that, like the 123,000 other women travelling through Heathrow, it had been a mad dash to get manicured and styled before I left, then I was sitting in an airport for two hours wasting time,” she said. “I wondered why there wasn’t an option to maximise this lost time and Marie Claire Jet Style was born.” The St Pancras station launch will be followed by a global rollout across 19 UK railway stations and 215 airport hubs. www.marieclaire.co.uk

Sian Jones

Kruse takes sustainability post

Velvære spa debut at Radisson Blu Dublin IRELAND: Inspired by the Norse word for wellbeing, the Velvære medi-spa will open later this year at the Radisson Blu Royal Hotel in Dublin. Reddy Architecture + Urbanism and Jim Hamilton of Graven Images worked closely with the Radisson Blu Royal team to design the spa, which will display a high-end, boutique aesthetic inspired by a sense of balance, contrast and the elements of nature. Covering three floors, Velvære will feature a private consultation room, five treatment rooms, a dedicated medical space, two medi-chairs for express treatments and a relaxation area. Other facilities on offer include a hydrotherapy pool, a sauna and a steamroom. Featuring treatments and therapies from the custom-made skincare range CODAGE Paris, the spa will be the first in Ireland to stock the brand, with exclusivity in Dublin. The medical area will offer bespoke treatment plans using the results-driven skincare brand iS Clinical. General manager Madeline Riley said: “Working on this project has been a fascinating and rewarding experience and we have a unique and elegant combination to offer our guests, from mindful and relaxing spa therapies to sophisticated and effective results-driven treatments.” www.radissonhotels.com

SCOTLAND: Sian Jones has joined skincare brand ishga as business development and account manager. Tasked with supporting all sales, marketing and educational programmes, she will also maintain and grow existing accounts as well as ensuring all ishga products are professionally introduced. www.ishga.com

Victoria Kruse

MALDIVES: Victoria Kruse has become the new sustainability manager at Amilla Fushi resort and spa in the Maldives. The newly created position underlines a major new focus on the environment and Kruse will guide the resort in developing an ambitious programme of eco-focused initiatives. www.amilla.mv

Lupton joins Dermalogica UK

Louise Lupton

UK: Louise Lupton has become the sales director of Dermalogica UK. With more than 20 years of experience, her expertise spans sectors including spas, salons and shopping channels. She said: “My passion is co-creation and collaboration, which is what pulled me towards Dermalogica, a people-first brand.” www.dermalogica.com

OConnell heads AA distribution

Sharon OConnell

Global: Sharon OConnell has become global head of spa and distribution for Aromatherapy Associates. Responsible for development and growth across the brand’s global spa and distributor channels, OConnell’s previous roles include 18 years in commercial development for Aromatherapy Associates.

www.aromatherapyassociates.com

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Business News & industry developments

Aman launches sister brand to ‘kick-start interaction’ GLOBAL: Following two years of research and development, Aman has launched a new sister hotel brand called Janu. Named after the Sanskrit word for soul, Janu will place more of an emphasis on connectedness. Where Aman offers refined respite, Janu is intended to offer more of an energetic environment to encourage social wellness elements and community. Featuring contemporary design with a conscious and sustainable approach, each hotel will focus on space and light, while social areas will offer a mix of dining, lounge and bars with open kitchens. With social wellness a core part of the Janu concept, high-energy fitness classes will be combined with more subdued, mindful practices. Spa experiences and treatments will be paired with extensive hydro and thermal facilities, all aimed at finding equilibrium and shared experiences. The brand will launch with three hotels that are already under construction and due to launch in 2022 in Montenegro, Al Ula in Saudi Arabia and Tokyo. A pipeline of future hotels is said to be in place and Janu Montenegro will be the first hotel to incorporate the brand’s serviced residence concept. Chairman and CEO Vladislav Doronin said: “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti. We saw a white space in the market, and we want to push the hotel industry into a new sphere. We wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.” www.januhotels.com | www.aman.com

Freedom Wellness Therapy offers control

New spa manager at Carden Park UK: Mobile health and wellness group Freedom Wellness Therapy (FWT) has launched mobile wellness treatments to individuals and businesses throughout London. Providing professional and accessible specialist services including massages, beauty treatments, yoga and Pilates, FWT works with accredited practitioners who provide treatments either at people’s homes, in hotels, gyms or at places of work. Each FWT practitioner manages their own schedule and chooses how, when and where they work. There are no minimum contracted hours and access to training is provided for those wishing to expand their skills in other wellness areas of interest. www.freedomwellnesstherapy.com

New MD for Totally UK UK: Clare Dickens has been appointed managing director of leading distributor Totally UK. Working with brands including Germaine de Capuccini, Universal Contour Wrap and the London Spa Company, Dickens will have full responsibility for the leadership and development of each and will be tasked with building on Totally UK’s Clare Dickens reputation for service and delivery to the professional market. Bringing more than 25 years’ experience in the professional spa and beauty industry to her role, most recently as head of spa with Zelens, Dickens said: “I am delighted to join this award-winning brand, one of the few independently owned global brands operating in the professional sector. I look forward to supporting the Totally UK team in developing existing partnerships and building on their success.” Carole Jones, CEO of Totally UK, added: “Attracting someone of Clare’s calibre into our business is a great endorsement of our strategy and ambition. Her track record, spa experience and contacts in the professional spa and beauty industry are second to none and we are thrilled to have her on board with us.” www.totallyuk.com | www.germaine-de-capuccini.co.uk

Share your appointments, announcements, launches and diary dates with our News editor Sarah Todd by calling +44 (0)115 950 4748 or email sarah.todd@spapublishing.com

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Spa Life Ireland 2020 14th – 16th September 2020 (NEW DATES) Galgorm Spa and Golf Resort, Co. Antrim Spa Life Ireland 2020 is a spa and wellness industry event with a difference. We believe wellness begins with the people delivering it, so we focus on what spa professionals like you need to create exceptional wellness experiences. That way, we can all play our part in setting a new standard of excellence for customers. Join us in celebrating innovation and excellence in the sector as we help you grow your product offering, your networks and your knowledge. • • • • •

1-2-1 product demonstrations and networking Showcases of the latest trends and innovations Industry insight from a host of expert speakers Education seminars and workshops to develop your skills Wellness and relaxation activities built into the 3 day agenda

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Business ESPA promotion

Modern Alchemy ESPA celebrates the launch of Modern Alchemy by outlining how its three new treatments, inspired by the moon, can bring powerful results and a new spiritual dimension to the spa menu

cquired by The Hut Group in 2017, pioneering spa and skincare brand ESPA has worked ceaselessly since in preparation for the relaunch of its exceptional product range and spa services. This future-oriented vision has now become a reality and ESPA has revealed a collection of new treatments and formulations that are sure to impress its 550 world-class spa partners and the guests they serve. ESPA has always been synonymous with luxury and around the globe its therapists deliver more than five million personalised treatments every year, working with a range of respected partners, from the iconic Gleneagles Hotel in Scotland to the sumptuous Gingko Spa at Santa Marina in Mykonos. The brand currently serves a prestigious portfolio of spas in 55 countries and recently launched aboard The Ritz-Carlton Yacht Collection, bringing its unique and in-demand style of ‘skin, body and mind wellbeing’ to international waters. Danny Golby, general manager of ESPA, together with head of education Nicola Baillie and head of design and consultancy Sarah Colton, discuss how the brand’s exciting new spa launch – Modern Alchemy – truly champions its holistic approach and heartfelt dedication to spa excellence.

Opposite page: It is almost 28 years since ESPA’s Tri-Active Blend was first incorporated into the brand’s premium spa and skincare products. This year sees the launch of its Modern Alchemy collection, which aims to provide its partners, including Ginkgo Spa at Santa Marina Mykonos (top right) with a ‘daily sanctuary’ in which guests can experience beautifully transformed skin and inner peace

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be registered with the Vegan or Vegetarian Societies, as well as carrying COSMOS Natural and FSC certifications to demonstrate our commitment to naturality and sustainability. We have also taken further steps to decrease our impact on the planet. We have removed excess plastic from our packaging, our tubes are now made from post-consumer recycled material and our product caps and glass components are 100% recyclable.

How does ESPA support its spa partners and help them thrive?

“As a brand, we have developed a very strong online presence... we offer multiple avenues of support to our spa partners digitally.” Danny Golby General manager, ESPA

What has been the key focus of ESPA’s recent development work? Danny Golby: 2020 marks a brand new era for ESPA. Almost 28 years after our signature Tri-Active blend was created and incorporated into products, we are now continuing our evolution, reinforcing our expertise as a premium, natural spa and skincare brand. ESPA is a brand with a rich heritage of integrity and quality. We have decided to introduce independent certifications to aid customers in selecting products and treatments that align with values they believe in. A variety of our product range will now

Sarah Colton: Regardless of where your spa is in its life cycle, we can help to grow and nourish your business through a selection of services. Our specialist teams work to the bespoke needs of every business. We are more than just a product house. As well as supplying products and developing treatments, we also have the skills and expertise to launch a spa, providing consultancy all the way from concept creation and development through to launch. In addition, we can provide ongoing services such as operational management and business solutions. Our spas consistently achieve exemplary scores in independent audits, reflecting ESPA’s drive to raise the bar within the industry.

Do you have a strong focus on ecommerce? Danny Golby: As a brand, we have developed a very strong online presence, with over 25,000 five-star product reviews. We offer multiple avenues of support to our spa partners digitally. This not only includes the opportunity to tap into our online presence and feature as our Spa of the Month, but also the chance to benefit from our in-house expertise by way of digital optimisation services.

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Above: The Gleneagles Hotel in Scotland (top left) is one of ESPA’s esteemed partners that benefit from the brand’s uncompromising commitment to integrity and quality

Tell us about your homecare products. Nicola Baillie: We believe in total skin, body and mind wellbeing for all our clients, so we have an extensive range of products to allow people to continue their spa time at home. In 2020, we will be continuing to evolve our brand by launching more efficacious products and treatments. Our customers demand quality and we use over 27 years of passion, care and attention to detail to deliver this.

What can you tell us about your latest spa launch, Modern Alchemy? Nicola Baillie: We live in divided times and our reliance on technology has only furthered a sense of disconnect – from each other and from the natural world. People are hungry for a deeper sense of connection and Modern Alchemy is ESPA’s answer to this. Modern Alchemy combines apothecary

ingredients with the modern wisdom of skincare technologies to create the ultimate in transformative textures and treatments. It’s a deeply sensorial collection of restorative rituals that balance the skin, body and mind – a luxury to cherish in today’s modern world.

are incredibly efficacious. When independently tested, my personal favourite, the Grounding Crystals, were shown to leave skin feeling purified, re-energised and soft*.

What inspired ESPA’s Modern Alchemy treatments and what are their benefits?

Nicola Baillie: The E in ESPA stands for education and training is truly at the heart of our brand. ESPA courses are taught by a team of vastly experienced Training Managers who offer every level of treatment delivery. We also provide non-treatment training, such as yield management, stock control and optimising retail conversion, which are essential for successfully growing your business. ESPA training can be delivered on-site across the globe and is supported by an array of online courses. We are also proud to run an award-winning postgraduate Training Academy at three sites across the UK.

Nicola Baillie: As wellness becomes a growing focus for people, spa treatments can no longer just target bodily needs, but now must incorporate every aspect of modern lifestyles, from the emotional to the spiritual. Consumers are seeking deeper and more meaningful holistic journeys of rejuvenation, so at ESPA we seek to give people an unforgettable, other-worldly experience as they partake in our Modern Alchemy journey. These three new treatments are inspired by ancient global rituals and ancestral wisdom. The Modern Alchemy product range helps to create a daily sanctuary in which to deliver beautifully transformed skin and inner calm. The products

How does ESPA ensure a consistent client experience across the globe??

www.espaskincare.com *

I ndependent user trials 2019. Results based on 60 people over two weeks.

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Spas The Spa at Carden, Carden Park Hotel, Cheshire

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Spas The Spa at Carden, Carden Park Hotel, Cheshire

Absolutely fabulous European Spa visits Carden Park, in Cheshire, to enjoy its gleaming, stand-alone £10 million spa that promises to make guests ‘feel good from the outside in’ R E P OR T BY S A R A H C A M I L L E R I

pen since January this year, The Spa at Carden, located in the heart of Cheshire in north-west England, is fresh, new and unashamedly hedonistic. Totally focused on luxury and escape in equal measures, the two-storey purpose-built facility covers more than 4,500sqm, which includes an extensive 2,200sqm spa garden that enjoys views over the surrounding countryside. Designed for celebrations and premium treatments, the spa is the result of a £10 million (w11m) investment by Carden Park’s owners, Steve and Sally Morgan, following many years of detailed planning and research by a team that includes lead general manager Hamish Ferguson, spa director Steve Ewing and a host of spa specialists. The Spa at Carden is unashamedly a ‘place to be seen’ – its stylish, contemporary interiors and laid-back experiential garden with relaxation pods and all-weather Bollinger Champagne Bar are perfect for guests who want to follow in the footsteps of TV’s Edina and Patsy from Absolutely Fabulous, or those who love Instagram. Unlike at many spas, WiFi is embraced and extends out into the spa garden, where an upbeat Ibiza soundtrack and thermal experiences can be enjoyed all year around. Sparkling strategy Years of development went into the spa concept before construction could begin 18 months before its opening. “Originally, we weren’t planning to have such a large garden outside, but I convinced our owners this was where we needed to go,” confirms Hamish Ferguson. “I have seen so many spas all over the world Left: The extensive spa garden at Carden Park offers a host of socially-inspired hydrothermal and relaxation experiences

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and believed we needed some more space, to give it a real ‘wow’ factor. So many people love going to Iceland to experience the geysers, hot tubs and being at one with the elements. I thought ‘why can’t we make that experience work here in Cheshire?’” Having operated the hotel’s original, smaller spa for many years, Ferguson and his team were galvanised to ensure their new stand-alone facility in the estate grounds could meet future market demand. “Spas are in danger of being approached in the same way forever and losing momentum,” he states. “I think the concept we have delivered here is actually the future for spas. It’s more fun, more social, and allows people to enjoy everything we offer on the Carden Estate.” Light and space The Spa at Carden’s double-height reception features an impressive living moss wall, a bijoux retail area and a sweeping white Carrara marble staircase, leading guests up to the first floor Elements lounge and restaurant. “‘Feel good from the outside in’ is our promise to guests and it’s one we carry across every aspect of the spa experience here,” says spa director Steve Ewing. “We have brought the outdoors inside with our concept – reflecting a huge movement in the industry to embrace mindfulness, the feeling and benefits of the outdoors, and a desire to connect with nature.”

“So many people love going to Iceland to experience the geysers, hot tubs and being at one with the elements. I thought ‘why can’t we make that experience here in Cheshire?’” Hamish Ferguson Director and general manager, Carden Park

Spas The Spa at Carden, Carden Park Hotel, Cheshire

For check-in, a customised Ojmar cashless wristband system also allows guests to charge drinks, meals and extra treatments to their band, with a convenient pay kiosk allowing credit card details to be added to the bands before their journey begins. “The setup of the IT system to facilitate a complete customer journey from booking stage to arrival was so important,” explains spa and leisure revenue manager Emma Pridding, who is a UK Spa Association board member and has worked at Carden Park for 23 years. Design excellence The spa’s contemporary interiors, successfully delivered by Barr + Wray’s design team, imbue a relaxing ambience and

“We needed to shift up the gears from our previous spa offer, so we engaged our product partners to help transform our team – not just as therapists but also as individuals.” Steve Ewing Spa director

Clockwise from top left: A living moss wall provides a natural backdrop in the double-height reception area; the spa offers guests relaxation as well as celebration; a warm welcome at the outdoor fire-pit; the central staircase reflects the design’s ‘elemental’ focus; a refreshing view from the Finnish sauna; the spa garden is open to guests all year round

provide a stylish spa journey that incorporates the natural elements of wood, fire, earth, metal and water (see box, right). The first floor Elements lounge, with its light oak floors and contemporary teal and moss-green furniture, offers panoramic views of the spa garden below and the golf course beyond. This serves as a refreshing social hub for arriving guests or those returning to enjoy an indulgent menu of brunch, spa salads, light bites and afternoon teas. Adjacent to Elements, the spa’s spacious changing rooms are luxuriously finished with gleaming Porcelanosa mosaics in soft golds and creams, and spacious Crown lockers finished in light oak, each offering BC Softwear robes, flip-flops and a handy bag for the day. Smart design detail means parts of the changing rooms can also be discreetly sectioned off to provide privacy for VIP spa groups. Beyond the changing rooms, a plush carpeted corridor gives guests access to an opulent spiral staircase down to the indoor pool, thermal zone, treatment area and garden.

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Spas The Spa at Carden, Carden Park Hotel, Cheshire

Behind the project: Taking an elemental approach Barr + Wray’s design director, Graeme Banks, discusses the ‘inside out’ approach taken at The Spa at Carden “There are many things that make The Spa at Carden unique, but the biggest draw has to be the spa garden and the sheer amount of facilities it can offer all year round. The concept takes inspiration from the grounds of Carden Park and links the spa to the outdoors through every detail: the colour palette, outdoor experiences and all the materials we selected. “Many spas now take on a similar idea, but Graeme Banks here we have also taken on the concept of ‘inside out’ where we give as much to the outside as to the inside. We have used an abundance of natural materials to instil this concept, including timber, limestone mosaics and slate. These elements link the building’s architecture to its interiors, the spa garden and also the treatments offered. “We didn’t want to go down the route of being too rustic, but wanted to create a more natural, refined and elegant experience. Two of my favourite places in the spa are the central rotunda spiral staircase (below) and the tepidarium. “The staircase really is the heart of the building and the main highway linking the changing rooms to the experiences and treatments below. You get glimpses of this from the Elements restaurant, so it needed to be a special space of transition. “The tepidarium is a great room to relax in after enjoying the thermal circuit, but it also has an individual cooling mist system so guests can cool down in a stimulating and relaxing experience. Also our two-tier lounging bio-sauna offers bespoke body-contoured benches with full height views out over the garden. “Finally, I must highlight the fabulous Bollinger Beauty Bar. The design in here is intentionally different to the rest of the spa as we wanted to bring a little bit more ‘bling’ to the Cheshire countryside.”

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Spas The Spa at Carden, Carden Park Hotel, Cheshire

Above: The Spa at Carden’s ‘inside out’ design approach means that interiors carry natural characteristics while the outdoors offers an abundance of comfort and therapeutic experiences

Spa al fresco UK-based Nicki Kurran Spa Consultancy was appointed by Carden Park to achieve operational proficiency and advise on all aspects of the concept. Over the course of two years, principal consultant Nicki Kurran worked in close collaboration with the spa design team, which included Hamish Ferguson, Steve Ewing, Barr + Wray and the main contractor for the project, Pave Aways. “The Spa at Carden’s tagline ‘feel good from the outside in’ really has been reflected throughout the facility. It’s all about indulgence and relaxation,” explains Kurran. “I think the gardens and the thermal area are outstanding. They offer so much and have been an instant ‘wow’ with our first wave of guests. “There’s always a second ‘wow’ when they discover the thermals and pool area though – there’s just so much more than people are expecting. In the spa garden, larch wood saunas, hydro healing and a beautifully situated fire-pit relaxation area link back to the elements as well as to the selection of Elemental Herbology as our flagship brand.” On the menu The spa’s 14 tranquil treatment rooms are kitted out with Living Earth Crafts treatment beds and spa textiles are provided by BC Softwear. Therapist uniforms were supplied by Inline London and the range of highly personalised Elemental Herbology face and body treatments on offer are based on the brand’s Traditional Chinese Medicine-inspired Five Element Theory. For example, the Garden Therapy at Carden Park signature treatment is a top-to-toe 90-minute experience that incorporates fresh therapeutic herbs from the spa garden. A full body massage using Thai herbal poultices is followed by a nurturing facial. The experience is completed with a glass of

Carden Park Estate Reserve sparkling wine from the on-site vineyard in either the deep relax room, the panoramic relaxation room or the nature-themed sensory room. “Our bespoke Elemental Herbology Five-Element consultation ensures every treatment is personalised,” explains Ewing. “It also helps our therapists to really engage with every guest they look after. The treatment menu was designed with our therapists’ wellness in mind and we wanted to give the team as many tools and skills as possible so that they can go into the treatment room and deliver an amazing experience.”

The future is cashless Spa and leisure revenue manager Emma Pridding reveals how integrated IT can create a seamless customer journey “We use SpaSoft, a Springer Miller spa management system, together with our own customised confirmation system with online consultation cards from Vive Technologies and cashless wristbands by Ojmar. We have also developed our retailing so the therapist can capture each and every sale in the treatment room. “These bespoke systems ensure that every revenue stream is captured and made simple, not only for the Emma Pridding staff but for the guests using the spa. “Working with Spasoft, each therapist can access the system from an iPad to check the guest consultation card from the treatment room, ensuring personal information can only be seen by the therapist who is performing the treatment. We also have an online booking system to be able to take reservations even when our phone line is unmanned. This is fully integrated into our main SpaSoft system; the guest books, makes payment and confirmation is sent along with the consultation card. “Access to different areas, as well as spa capacity control, have also been considered to ensure a luxury experience. We are very mindful of spa capacity and this is set to ensure that only a certain number of guests can access the spa garden and thermal experiences per session, of which we run three daily. We can also cater for large group bookings as well as private hire of the spa.”

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Spas The Spa at Carden, Carden Park Hotel, Cheshire

From top: Informal dining with views over the surrounding estate in the Elements restaurant; treatments are performed on beds from Living Earth Crafts; an individual cooling mist system in the tepidarium provides a stimulating relaxation experience

Other British brands selected for Carden Park include nutri-cosmeceutical brand OSKIA, founded by Georgie Cleeve, which specialises in bio-cellular skin nutrition. Organic therapies from Made for Life Organics, founded by Amanda Winwood, complete the menu. Finishing touches Adjacent to the Elements restaurant, the chic Bollinger Beauty Bar, designed to be a ‘spectacular five-star experience’, offers an elegant menu of premium beauty services from Jessica, Margaret Dabbs, Mii makeup, Lashus and Déesse. “We selected Margaret Dabbs podiatry pedicure for the hands and feet to ensure we could provide a truly results-driven treatment,” says spa manager Stephanie Parry. “We then selected Jessica as it offers an amazing finish to the treatment thanks to its highly respected products. They complement each other very well. “Lashus lash lifting and Brows by Mii are also highly sought after. It’s all about providing more than guests expect. As well as a luxury pedicure or manicure, you can also add on skin rejuvenation and, of course, a glass of Bollinger Champagne.” Describing the fixtures and fittings in this area, Nicki Kurran adds: “With the help of Ellisons we sourced three Belava Impact Pedi chairs with custom foot spas. Guests can also upgrade their pedicure with an add-on LED skin rejuvenation treatment and we have three Déesse Pro LED masks to enhance their pedicures. Provided by Harpar Grace in the UK, Déesse Pro LED system offers six LED treatment modes including anti-ageing, purifying, brightening and calming programmes for the skin. Five further masks are available in our treatment rooms for separate treatments and for use as part of our OSKIA Signature facial.” Thermal journey Guests booked on spa days can enjoy the indoor pool and thermal zone or walk out into the spa garden to enjoy an array of outdoor hot tubs, a hydropool and relaxation pauses. The Spa at Carden also offers significant wet spa experiences and thermals designed and supplied by Barr + Wray. With a focus on relaxation and multi-sensory wellbeing, guests can enjoy indoor and outdoor vitality pools complete with stainless steel air recliners and neck and body massage jets. Adjacent thermal experiences include a salt steam room, featuring a central citrine crystal and starry sky lighting; three experience showers; a tepidarium with overhead cold mist showers providing an instant, gentle cool-down; an aroma steam room featuring healing quartz crystals; and a bio-sauna with ergonomic stepped seating. Outside in the garden, the central Bollinger Champagne bar is surrounded by three impressive social hot tubs supplied and installed by Rigo Spa, and several futuristic relaxation pods from Ornate Garden, one of which is completely

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Spas The Spa at Carden, Carden Park Hotel, Cheshire

SPA STATISTICS The Spa at Carden +44 1829 731007 www.cardenpark.co.uk Owners: Steve and Sally Morgan Director and general manager: Hamish Ferguson Spa director: Steve Ewing Spa manager: Stephanie Parry Architect: Dennis Swain, HB Architects Spa consultancy: Nicki Kurran Construction: Pave Aways Interior design: Barr + Wray Investment: £10 million Spa size (including garden): 4,500sqm Treatment rooms: 14 Spa team: 25 therapists plus 30 additional team members across reception, F&B and housekeeping Suppliers: Barr + Wray, WDT, Sommerhuber, Crown Lockers, BC Softwear, SpaSoft, Ojmar by Simple Locking Solutions, Porcelanosa, Ornate Garden, Inline London, Vive Technologies Wet spa and thermal experiences: Internal and external vitality pools, salt steam room, tepidarium, aroma steam room, bio-sauna, Finnish sauna and experience showers Outside: Three hot tubs designed and supplied by Rigo Spa. Garden sauna by Barr + Wray Product houses: Elemental Herbology, OSKIA, Mii, Margaret Dabbs, Jessica, Made for Life Organics and Déesse Light Therapy Masks by Harpar Grace Treatment beds and loungers: Living Earth Craft treatment couches and Belava pedicure chairs supplied by Ellisons

From top: The spa’s combination of luxury facilities in a spacious relaxed environment make it the perfect location for social spa experiences; a guest enjoys the view and premium beauty services in the Bollinger Beauty Bar

Bollinger branded for parties looking to really dial up their bubbly celebrations. Team excellence Ewing and his team are carefully monitoring every aspect of the facility now it is open and paying great attention to guest feedback in order to ensure they provide a truly memorable experience. “Our spa packages range from individual treatments to half-day packages, full-day packages and the Ultimate Bollinger Experience, but we are very careful with capacity,” says Ewing. “We run three sessions per day and the system is set up to ensure that only a certain number of guests can access the spa garden and thermal experiences per session.” Another focus for The Spa at Carden is the wellbeing of its team, which was recognised as integral to its overall success right from the beginning of the project. “We knew we needed to achieve a higher level of customer service and shift up the gears from our previous spa offering,” reveals Ewing. “So we

engaged our product partners to help transform our team – not just as therapists but also as individuals. We started to get them into the habit of developing as a team, and created a spa culture that rewards achievement.” Ewing is emphatic about the need for The Spa at Carden to look after its team in every way possible and he believes this should be the case for all spa operators. “The idea of our therapists doing the upmost for every single guest – every single time they visit – is essential to everything we do here,” he states. “Throughout the industry, we need to protect the wellbeing of therapists, ensuring among other things that they benefit from proper breaks,” Ewing continues. “You can’t expect them to work in treatment rooms all day without space to relax. We also provide good meals and place a strong emphasis on health and hydration. There are still things to improve, but the wellbeing of our team is a big focus as it encourages high-level performance.” Ultimately, he believes, creating wellness in a spa team will bring dividends in the wellness of its guests. “It’s about the experience,” concludes Ewing. “We are here to provide exceptional experiences for guests each time. We want them to be able to say ‘that was the best spa day I ever had and I’m going to come again’.”

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Business Event preview: Forum HOTel&SPA

Thinking outside the box European Spa finds out what to expect from the 13th annual Forum HOTel&SPA event, set to be held in Paris on June 4 at the iconic Four Seasons George V

rimarily intended for luxury hotel and spa owners and operators, the annual Forum HOTel&SPA event is set to return to The Four Seasons George V Hotel in Paris on June 4 this year. Vladi Kovanic A packed day of knowledge sharing and networking will take the theme of ‘Thinking Outside the Box’, with an emphasis to be placed on multi-generational approaches to spa and wellbeing. As leading figures from the worlds of spa, hospitality and wellness in more than 20 countries look forward to the event, we ask founder and director Vladi Kovanic how they can expect to benefit from the agenda. What inspired this year’s theme? The entire world is talking about wellness and having worked in the spa industry for more than 20 years, I am proud to open a new door to enhanced knowledge with this year’s event theme. ‘Thinking Outside the Box’ will reflect new ideas and expertise for all generations of spa guests, from Baby Boomers to millennials. Who are the guest speaker highlights? Dr Franz Linser, CEO of Linser Hospitality, will speak about ‘Blue Ocean Wellness’, which promises to be a very interesting and inspirational session. Hospitality industry expert Cornelia

Kausch, managing director of EMCCC INSEAD, will explore why spas can often be treated like a ‘stepchild’ in properties rather than an integral and fundamental part of the family. Meanwhile, returning speaker and guest of honour Roger Allen, founder of Resources for Leisure Assets, will focus on how businesses can achieve results by being unconventional. Each of our experts has been carefully chosen as they can impart proven strategies as well as game-changing innovations to our delegates. What are you most excited about this year? Our boutique event has a unique energy – it provides multiple opportunities to network and create connections with like-minded

This page: Delegates, panellists and guest speakers enjoy last year’s Forum HOTel&SPA at the Four Seasons George V in Paris

professionals from the global hospitality and spa industries. For me, it is hugely satisfying to meet all of our experts and listen to their wisdom. What makes Forum HOTel&SPA unique? The Forum offers our visitors and sponsors a deeply innovative and inspiring programme. We provide a speaking platform to the best experts on the global stage as well a chance for delegates to meet and get to know each other in our congress room. Across one packed day of knowledge sharing and networking, we welcome delegates from the worlds of spa, hospitality and wellness. We also celebrate the diverse talent in our industry with the Black Diamond award, which honours a leading spa manager, and the Blue Diamond Award, which is bestowed upon a shining talent in French thalassotherapy. What would you like delegates to take away from this year’s event? Above all, we hope every delegate leaves the Forum full of energy, complete with new ideas, contacts and friendships. www.forumhotspa.com Coronavirus note: At the time of going to press Forum HOTel&SPA is still scheduled to be held on June 4. Please check with the organisers for details.

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Spa Thalassotherapie Thermalisme

Thinking outside the box Sortir des sentiers battus

Spa Thalassotherapie Thermalisme

Thalassotherapie Thermalisme SpaSpa Thalassotherapie Spa ThalassotherapieThermalisme Thermalisme Spa Thalassotherapie Thermalisme Spa Thalassotherapie Thermalisme At the time of going to press, despite the coronavirus lockdown in France, Forum HOTel&SPA was still scheduled to be held on June 4

Le rendez-vous internationa de l'h6tellerie haut de gamm

The European rendez-vous for leaders in the top-end Hotel and Wellness industry The European rendez-vous for leaders

Le rendez-vous international des leaders

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sponsors

Business Mii Cosmetics promotion

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Business Mii Cosmetics promotion

Education and excellence Susan Gerrard, chairman of Gerrard International, describes the benefits that Mii Cosmetics can bring to spa treatment menus thanks to its high quality products and a strong focus on empowering therapists

aunched in 2011 after an extensive three-year research and development period, Mii Cosmetics was the creation of family-run luxury beauty and skincare supplier Gerrard International. Comprising tanning, makeup and brows, Mii quickly developed a reputation as a premium spa and salon brand. With a strong identity, Mii aims to empower therapists with aspirational yet attainable cosmetics and high quality beauty products that combine functionality with an honest approach to luxury. Present in more than 1,500 UK spas and salons as well as 23 other countries around the world, Mii’s year-on-year sales have risen by an average of 30% over the past three years. We spoke to Susan Gerrard to find out what’s next for this innovative beauty brand. What is unique about Mii Cosmetics? Mii offers skin-loving, wearable formulas that are beautifully functional yet also aspirational. We combine customer feedback with the best ingredients and the latest cosmetic innovations, helping women to find their own wearable style. Mii’s focus is on the guest’s experience. We offer quality products recommended by trusted therapists. Mii was one of the first professional cosmetic brands to introduce an extensive foundation range, last year, accompanied by a cross-cultural model campaign. Why should spas choose your brand? As well as incentives to encourage therapists to retail, our unique VIP affiliate scheme offers rewards for online as well as in-spa sales. This ensures businesses and their guests can experience all the benefits Mii can offer. As well as seasonal focuses, Mii showcases various styles – including bridal – to inspire different clientele. This has helped to bring makeup to the forefront in spas. Spa operators can handpick a selection that’s right for

Opposite page: Mii offers professional makeup and an extensive retail range as well as training for therapists to enable them to take advantage of in-spa and online rewards

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regular workshops and events in order to inspire guests and encourage them to try products before they buy. We use our Mii makeup artists to support this and we can also help to set up advanced retail training. Our main Mii floorstand is ideal for demonstrating makeovers and giving customers an insight into a wider breadth of shades, while the Best of Mii unit is a compact solution, ideal for highlighting a spa’s makeup offering.

“Mii products appeal to those seeking natural makeup as they focus on a flawless, minimalist approach.” Susan Gerrard Chairman, Gerrard International each client’s skin type, lifestyle and makeup confidence. We also provide easy-to-follow cards that act as a complete makeup guide. Clean beauty is another huge focus for Mii. The ability to offer our pure mineral line as a complete, stand-alone solution means Mii aligns beautifully with businesses that choose to take a 100%-natural approach. Mii products appeal to those seeking natural makeup as they focus on a flawless, minimalist approach to beauty. This can be achieved through a spa menu of professional makeup offerings or through our extensive retail line. What other support do you offer spas? Mii is ever evolving and continues to educate. Our 30-strong team of experienced area managers – all trained beauty therapists – are passionate about the support and education they bring to our our customers’ businesses. We have found that the most successful business model within spa is one that offers

How do you provide education for therapists? We’re passionate about training therapists to a high standard and our first set of students recently graduated from the recently established Susan Gerrard Beauty Academy. VTCT sets the standards and the Academy has been recognised as a HABIA Centre of Expertise – the only one in the south-east of England. This means that, as a training provider, we deliver the very highest learning in the hair and beauty sector. We progress new students to a professional level within six months. All our trainers have experience in the industry and are qualified to teach and assess. After students graduate, they can go into Mii brand training, bridging the gap between college and industry training. At the Academy, we’re in a privileged position to have some of the best industry contacts at our fingertips. They can talk to our students from a business perspective about techniques such upselling. We’re very excited to see the spa world embrace our graduates. What’s next for the Mii brand? Mii is constantly expanding and advancing our training in order to meet the changing demands of the industry and our clients; this could be anything from what’s current in makeup to formula innovations, ingredients or diversity. For us as a business, it has recently been a time of growth and we have been exploring a lot of new opportunities. We do this with a clear marketing strategy and by engaging in social conversations to remain true to our core business priorities, which are our spas, salons and international distributor partners. www.gerrardinternational.com

Business focus Emma O’Neil, La Rue Verte

Looking deep into nature European Spa meets La Rue Verte co-founder Emma O’Neil to celebrate the brand’s debut at Kimpton Blythswood Square Hotel Spa in Glasgow, and find out more about how CBD can enhance the spa menu

his spring has seen the launch of La Rue Verte’s CBD treatments at Kimpton Blythswood Square Hotel Spa in Glasgow. A first for Scotland and for the brand, spa director Finlay Anderson clearly sees great potential in training his team to deliver exceptional luxury CBD treatments at the celebrated Scottish spa. La Rue Verte, created by pharmaceutical retail specialist Hashtag Organics, is the first brand to achieve a dedicated CBD cosmetology qualification supported by CIBTAC. Designed to deliver safe, active ingredients derived from the cannabis sativa plant, the brand’s capsule collection of six crafted formulations are said to offer a host of therapeutic benefits, thanks to their inclusion of pure, organic-grade CBD oils. Co-founder Emma O’Neil reveals more about how CBD can provide a new pathway to preventative health on the spa menu.

I NT E RV I E W BY S A R A H C A M I L L E R I

What inspired you to create La Rue Verte?

Tell us about the ethos of your brand?

Our parent company, Hashtag Organics, specialises in CBD products for the retail pharmacy market. Our success there is due to our operational ethics and the underpinning of all practices with education and integrity. CBD skincare for spas is a strong market trend in the US but it isn’t totally transferable to the UK or Europe. Our challenge was to build a brand that would serve both clients and spas. It had to offer effective amounts of CBD content, be scientifically backed and provide appropriate training.

The greatest assets anyone can possess are health and serenity and La Rue Verte literally translates as ‘The Green Street’ – a place where everything exists in balance. Our brand is a sort of ‘destination’, one reflecting the aesthetics of Montmartre in Paris. We can take the client out of their normal environment to explore new possibilities. In fact, during our bespoke meditations we literally take a guided walk down ‘La Rue Verte’ to explore its natural beauty and focus the mind.

Is CBD a passing trend or is it here to stay?

“The ethos is always on self-nurture through vegan CBD products that create ‘homeostasis’, which is a complete balance in health.” Emma O’Neil La Rue Verte (pictured top left)

Companies and products that are operating with genuine care and high standards will last. The others won’t. The human body has an innate balancing system called the endocannabinoid system, CBD stimulates this system to regulate functions like sleep, mood, inflammation,

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Business focus Emma O’Neil, La Rue Verte

appetite and memory. So, our bodies have a biological reason to be supported with CBD. This isn’t a fad, its an understanding that there is a purpose for CBD if it is used correctly.

What makes your offer suitable for spas? Our retail range has a strong and sustainable 1% CBD content, which is perfect for daily use, but our professional range has a potent 5% CBD content designed for super-boosted treatments. From a skincare perspective, our holistic treatments are anti-ageing, detoxifying and anti-inflammatory. They also deliver reflexology mapping of the face and body, and lymphatic drainage. All our treatments provide a layered CBD experience, with each part designed to increase the efficacy of the CBD and target any concerns covered by the client in consultation. There are up to nine processes of CBD in the CBD Facial treatment, for example, allowing spas to offer an authentic experience from a very innovative and new segment. We aim to deliver benefits to clients as well as attractive revenue for spa businesses.

What are the therapeutic benefits of CBD? Firstly, its important to point out that all our products contain 0% THC, the psychoactive compound of the cannabis plant, so we deliver

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all of the benefit with zero intoxication. We don’t make any medical claims – CBD is a food supplement – instead we talk of the biological effects of CBD. Our natural endocannabinoid system has a series of receptors sited in the brain and throughout the central nervous system. These CB1 and CB2 receptors are responsible for regulating a range of mechanisms such as mood, sleep, pain, inflammation, memory, fertility and appetite. By stimulating them with CBD we can encourage therapeutic effects. There are also receptors in the epidermis, which allow us to treat the skin as they have an effect on sensory nerves, sebaceous glands and hair follicles.

What professional and retail products does La Rue Verte offer? The professional range consists of the 5% CBD-content topical variation. This is a range that also includes lots of other layered antioxidant skincare ingredients known to fight the signs of ageing. These include vitamins C and E, hyaluronic acid, DMAE, MSM, and activated charcoal to name only a few. The collection includes Ageless Lotion, Ageless Cream, Revitalising Serum

La Rue Verte offers guests at Kimpton Blythswood Square Hotel Spa in Glasgow (second from left) the chance to explore new treatment possibilities using its ‘super-boosted’ professional CBD product range and daily-dose homecare products

and Detoxifying Facemask, all of which have professional levels of CBD – again without any THC content. We also have a body balm with 1,000mg of CBD for use on reflexology points, and a 2,500mg version for use in both facial and body massage. Our products can also complement existing spa brands. For example, at Blythswood we have partnered with ishga for the cleansing and toning parts of our treatment.

What training is involved? When we founded the brand, it was of paramount importance to provide the highest standard of training as well as a guarantee of insurance and to be completely endorsed by the best governing bodies. Along with our business training partner The Academy, we are proud to have achieved a world first CBD cosmetology qualification supported by CIBTAC for ethical and safe trade. www.LRVskincare.co.uk

Design focus Aqua Sana, Center Parcs Longleat Forest

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Design focus Aqua Sana, Center Parcs Longleat Forest

Deep into the forest The result of an ambitious £6 million refurbishment, we go behind the design of the recently unveiled forest spa concept at Aqua Sana Longleat Forest

R E P OR T BY M A R K S M I T H

et deep in the woodlands of Wiltshire, UK, Center Parcs Longleat Forest has relaunched its Aqua Sana spa following a successful 18-month programme of refurbishment. The £6 million [s6.7m]forest spa concept echoes those previously established at Center Parcs Sherwood Forest in Nottinghamshire, UK and the recently acclaimed Center Parcs Longford Forest in Ireland. The innovative design was created by independent creative consultants at Sparcstudio alongside Center Parcs’ development and construction director, Paul Kent. “The forest spa concept has been a huge success at our Sherwood Forest and Longford Forest sites, and we wanted to bring that same high quality design and innovative approach to Longleat Forest,” explains Kent. “We aimed to create a space where the positive benefits of the outside environment fed into the décor, design, experiences and overall atmosphere – a place that is effectively an extension of its forest setting.” Aqua Sana Longleat Forest comprises 24 spa experiences that draw inspiration from nature and the surrounding

forest landscape. The redevelopment has resulted in the spa’s footprint increasing by 40% and its attractions are spread across five themed zones: Nordic Forest, Hot Springs, Volcanic Forest, Forest Immersion and Treetop Nesting. Designed to take guests on a journey through different aspects of nature by way of multi-sensory experiences, each zone has its own unique, temperature, aesthetic and soundscape. Inspirations range from the ice-cold climate of the Nordic regions to volcanic geothermal landscapes and Japanese mountain onsen. The spa has 24 treatment rooms, a selection of themed steam rooms and saunas, a heated outdoor pool, an ice cave, reflexology footbaths and several relaxation rooms. The hot tubs in the Hot Springs have proved popular with guests and a garden terrace that looks out to the forest boasts a landscaped area and relaxation loungers. “We endeavoured to create a light, invigorating environment,” explains Sparcstudio director Neil Fairplay. “Clear views are afforded through the heat experiences into the forest, and these contrast with darker, more softly lit spaces aimed at inducing a more relaxing, meditative state.” The Nordic Sauna, which provides views of the woodland setting, where it is sometimes possible to spot passing deer, has become something of a signature experience for the forest spa concept and its distinct look and design is now evocative of Aqua Sana’s ethos. Clockwise from far top left: Images of nature in the Rainforest Shower; the Scandinavian Snug provides a cosy retreat for guests; open-air bathing in the outdoor pool; forest nesting in the spa’s oversized relaxation pods; the Forest Cavern reflects the caves found in the surrounding landscape; views of Longleat Forest connect guests with their surroundings

“Our forest spa concept has been a huge success at our Sherwood Forest and Longford Forest sites and we wanted to bring that same high quality design and innovative approach to Longleat Forest.” Paul Kent Development and construction director, Center Parcs

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Design focus Aqua Sana, Center Parcs Longleat Forest

Clockwise from top left: Deer often pass by the window of the spa’s Nordic Sauna; the Sole Therapy room; subdued spaces provide a contrast to the spa’s many light-filled experiences; the Nordic Forest’s invigorating Ice Cave

A pro-active approach to disruption Unique to Longleat Forest While some aspects of Center Parcs’ forest spas reflect Aqua Sana’s evolving design principles, two unique experiences have been created at Longleat Forest: the Moonlight Steam Room, a lunar-inspired steam experience; and the Forest Cavern, which has been designed to replicate a cave-like woodland hideaway. The latter is imbued with a special sense of place as the region around the site is well known for its caves, being close to the famous caverns of Somerset’s Cheddar Gorge. Created with a tepidarium-style warmth, the Forest Cavern has six double heated relaxation loungers and a cleverly designed waterfall wall, which offers a gentle, soothing soundscape to calm the senses. The air is lightly scented with an infusion of pomegranate and myrrh to balance mind and body, and Fairplay is clearly extremely proud of this special hideaway. “From the outset, we imagined a double-height cave environment with an opening in the roof, allowing natural light to flood in, with trailing foliage and gentle mists adding to the ambience,” he says. “It’s hard not to be wowed by this experience; I think we’ve really pulled it off.” Kent is similarly pleased with the realisation of an idea that has not been seen in a UK spa to date. “I’m really proud of the Forest Cavern because it’s something totally unique,” he

Major spa refurbishment works can present many challenges, but with careful planning and a phased approach, disruption for guests and teams can be minimised. Aqua Sana Longleat Forest remained open to guests throughout the 18-month project, apart from just four days when it closed completely for major electrical work. At other times, small sections of the spa were closed in turn for works, ensuring a wide range of experiences were always available to guests and disruption was minimised. “We developed an implementation programme that was planned in six phases,” says Aqua Sana group spa manager, Kay Pennington. “At every point in the refurbishment there would be a mixture of original or new experiences for the guests to enjoy; we wanted to ensure there were both sauna and steam

experiences available at all times.” Capacity in the spa was necessarily reduced during the works timetable, especially during the heavier phases of the build, and guests were advised in advance of the work in order to manage customer expectations. During this time, as well as deep cleaning treatment rooms, the spa team were learning new skills through additional training sessions and participating in team building exercises. “From previous refurbishments we realised that the team need to be super-charged, so we introduced a surprise and delight schedule,” explains Pennington. “We had a daily schedule where the team would offer guests complimentary drinks, fruit and even mini treatments, such as scalp or shoulder massages. This saw guest satisfaction actually rise during the works programme.”

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Design focus Aqua Sana, Center Parcs Longleat Forest

SPA STATISTICS Aqua Sana Center Parcs Longleat Forest + 44 (0) 3448 266205 www.aquasana.co.uk

“We endeavoured to create a light, invigorating environment. Clear views are afforded through the heat experiences into the forest, and these contrast with darker, more softly lit spaces aimed at inducing a more relaxing, meditative state.” Neil Fairplay Director, Sparcstudio

From top: The Vitalé Café Bar has been refurbished to continue Aqua Sana’s forest theme; a sparkling and atmospheric hydro-thermal experience in the Forest Glade

adds. “We don’t have anything like this at our other spas and there’s a lovely synergy with the local area – the experience was inspired by the caves located throughout Wiltshire and in Somerset. It looks absolutely stunning and I think it will become a firm favourite of our guests.” A space for everything With its footprint now increased, the spa can accommodate up to 125 guests at a time – 175 if you include the Vitalé Café Bar, treatment rooms and outdoor areas. This sense of space and the creation of a clear journey was a major priority for the project, says Fairplay. “Prior to the refit, there were lots of under-utilised areas and we focused hard on creating a seamless and intuitive guest journey to provide a more comprehensive and complete spa offering,” he explains. “All zones lead off from the exterior central pool, which forms a focal point, and there is a logical circuit that guests can now follow.” The Vitalé Café Bar also received a £340,000 investment that has completely transformed it with a modern and contemporary look that includes wooden dining furniture,

CEO: Martin Dalby Development and construction director: Paul Kent Group spa manager: Kay Pennington Spa manager: Kadey English Spa investment: £6 million Spa size: 2,222 sqm Treatment rooms: 24 M & E consultant: EP Consultancy Architecture consultancy: Jackson Design Structural engineering: Keith Simpson Associates Quantity surveyor: Edmond Shipway Main contractor: The Jordon Group Thermal experiences: Anapos Mechanical services: AR Services Electrical services: Oakes UK Tiling: Porcelanosa and Designworks Interior and concept design: Sparcstudio Furniture: Andy Thornton Green Wall: Bright Green External works: Haines Towels: BC Softwear Treatment beds: Ellisons Pedicure chairs: Living Earth Crafts Product partners: Elemis, Decléor, Natural Spa Factory, OPI

striking lighting displays and artificial foliage that enhances the forest theme. One side of the café has floor-to-ceiling windows facing the forest that flood the space with light and open onto an outdoor dining terrace to seamlessly interlink the inside and outside during warmer months. Based on customer feedback over the first few months since opening, the spa has been an instant hit with guests and demonstrates the enduring power of connecting people with nature, says Kent. “The feedback so far has been overwhelmingly positive,” he continues. “Our guests are absolutely loving the new experiences and you only have to look at TripAdvisor reviews for January, which have all been rated at four or five.” Fairplay concurs: “Early indications are that the transformation of the spa has been extremely well received and the experience greatly enhanced. We aimed to create an atmosphere that is fun, refreshing and revitalising, while at the same time calming and relaxing, connecting the internal and external spaces seamlessly and forging a deeper connection between guests and their forest surroundings.”

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isa-half-page-portrait-3mmbleed-20jan2020.pdf

CMY

20/01/2020

18:25

BEAUTY

SKINCARE

Menu AROMATHERAPY

TANNING

NAILCARE

THALASSOTHERAPY

EDITED BY MARK SMITH

Editor’s choice

Firmed, toned and sculpted for summer Caudalie’s Vinosculpt Treatment is a manual body protocol inspired by vinotherapy, designed to smooth and refine the silhouette Released in time for summer, Caudalie’s new firming, toning, slimming treatment is inspired by the rolling vineyards of Les Sources de Caudalie in Bordeaux, France. “We developed this new spa treatment because our consumers have been asking for it,” says Caudalie’s founder, Mathilde Thomas. “They were looking for a sculpting and firming solution, and Mathilde Thomas we have expertise in deep-tissue massages. We have had one on the menu in our Bordeaux Vinothérapie Spa since 1999, and the results are visible.” Recommended as a course of three treatments, the 50-minute protocol begins with an invigorating application of Crushed Cabernet Scrub to prepare the skin. Using a kneading-rolling technique inspired by Japanese treatments, the figure is then sculpted, revealing an immediate visible result. “In French we call it palper rouler,” explains Thomas. “Manual movements are applied to areas most affected by the loss of firmness and cellulite, such as the arms, thighs, stomach and buttocks.” Combined with Vinosculpt Lift & Firm Body Cream, this toning and draining massage firms even the most stubborn areas of the body. The new cream is formulated with iris extract to tighten the skin, with grape-seed polyphenols to tone and help to preserve collagen and improve firmness. With delicate notes of orange blossom, the non-sticky, whipped texture offers deep nourishment and hydration. “Our treatment menu now offers a solution for women who want to tone and firm their body and eliminate cellulite on their skin,” says Thomas. “It’s a truly effective treatment; the body is sculpted, legs feel immediately lighter and – especially if you buy a series of treatments – you will clearly see visible results.” To continue the benefits of the treatment, regular home use of Vinosculpt Lift & Firm Body Cream is recommended. www.caudalie.com

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Menu New products & treatments

Absolute aromatics 111SKIN has launched a calming, clarifying and luxurious range of aromatics under its 111SPA/CLINIC brand. Developed for the spa market, this range of body products and treatments combines holistic oils, healing scents and the brand’s signature massage techniques to promote complete wellness. Aiming to restore mind, body and soul, the aromatic blends have been created in collaboration with renowned aromatherapist Michelle Roques-O’Neil, who worked closely with 111Skin’s Dr. Yannis to lend her expertise and authenticity to the oils. The Vitality Experience is cooling and tension relieving; The Serenity Experience alleviates emotional stress; The Metropolitan Experience boosts confidence and strength; and The Performance Experience is awakening and stimulating. www.111skin.co.uk

Citrus appeal Decléor has added two new lines to its popular Green Mandarin collection. To resurface the skin and enhance its radiance, Green Mandarin Over Night Bi-Phase Peel combines green mandarin essential oil with 3.5% glycolic acid as well as fruit acids from blueberries, sweet oranges and sugar cane. Green Mandarin Scrub Mask is a rich, sensorial scrub mask that gently, but thoroughly, exfoliates the skin to leave the complexion smoother and softer. The antioxidant-rich mandarin oil combines with hydrating apricot and marula oils to soften skin while natural sugars, zests and seeds exfoliate and refine. www.decleor.co.uk

Treatment focus

Ultra Smart skincare Elemis has added to its premium Ultra Smart Pro-Collagen range with the introduction of Enviro-Adapt Day Cream. A high-performance day cream that works in synergy with the body, Enviro-Adapt Day Cream contains Ultra Smart Line Fighting Complex to help the skin to adapt to climatic changes throughout the day. Exposome Resilience Complex fortifies the skin against humidity and extreme temperature changes, while Aqua Shuttle Technology keeps skin intensely hydrated to reduce the appearance of deep-set lines and wrinkles. www.elemis.com

ishga’s massage for mums-to-be ishga has introduced a new treatment for mums-to-be that incorporates a luxurious, relaxing full-body massage with nurturing, healing organic oils. Helping to soothe aches, pains and the general muscle fatigue often experienced during pregnancy, the treatment can help to relax and calm while promoting good quality sleep. More specifically, the protocol can ease leg cramps by reducing water retention and puffiness. Focusing on the back, hips, thighs and calves, the Mum to be Massage is calming and soothing for both the woman and her baby. ishga’s Nurturing Oil, which contains a combination of jojoba, thistle and almond oil, is used to hydrate the skin, helping to improve elasticity and reduce stretch marks. www.ishga.com

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Menu New products & treatments

Getting ready for summer Renowned for its health-oriented, nutritional approach to beauty, OSKIA is expanding its award-winning line with new products for summer. SPF 30 Vitamin Face Cream is a 100%-mineral, marine-friendly, broad-spectrum daily defense with cooling hydra-protect technology and potent antioxidants. Formulated with encapsulated Swiss glacier water, snow algae, astaxanthin, prebiotics and vitamins, the cream protects against pollution and inflammation while hydrating skin and boosting collagen. This complements Nutri-Bronze, a skincare and makeup hybrid that features bakuchiol, milk peptides, pro-vitamin B5 and vitamin E to help reduce the appearance of fine lines and protect against free-radical damage. www.oskiaskincare.com

Garden delight Lush blooms and seasonal fresh flowers have inspired CND’s latest collection, English Garden. The Spring 2020 range features a feminine pallete reminiscent of a hidden English garden in springtime, and is comprised of six cool pastel hues and elegant neutrals available in both CND Vinylux long-wear polish and Shellac gel polish. Shades include Flowerbed Folly, a modern, dark neutral; Soft Peony, a warm creamy pink; Lady Lilly, a classic, semi-sheer and sugary white; Kiss from a Rose, a rich bubblegum pink; Carnation Bliss, a soft, cool-toned pink; and Magical Topiary, a pastel mint green. www.sweetsquared.com

Body reawakening: Decleor launches Aroma Blend Germaine de Capuccini introduces new Timexpert Rides Using the latest scientific advances to combat wrinkles, Germaine de Capuccini’s new Timexpert Rides line brings innovative formulas and textures to spas. Exclusive complexes include the peptide-based BTX-Tripeptine, which is said to combat the dynamic wrinkles that appear daily by neutralising the contractions, relaxing facial muscles and softening the features. Tissulage Tech aims to tackle static wrinkles, redensifying the skin from inside and helping to regenerate the tissue. A professional treatment, Neo Age, fights dynamic and static wrinkles promising to eliminate them in just three sessions. A complementary energetic massage technique based on facial yoga and facial cupping improves the effectiveness of the complexes to offer long-lasting results. Three new retail products have also been launched, including Renew Facial Peeling, No Lines Facial Serum and Densify Facial Serum. Timexpert Rides also features a brand new face cream for very dry skin, called Supreme Texture Cream. www.germaine-de-capuccini.co.uk

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Organic detox The Organic Pharmacy has relaunched its bestselling 10 Day Detox with new, improved formulas. The updated kit also contains a detailed detox guide with a nutritional plan and recipes created in partnership with Farm Girl, one of the rising stars of London’s natural food scene. The 10 Day Detox aims to support the body while helping to gently cleanse and replenish essential nutrients. Developed in partnership with nutritionist and pharmacist Dr Claudia Gravaghi, the four supplements are easily adapted into a daily routine and include Detox; Phytonutrients + MSM, Superantioxidants and Essential Fatty Acid + B Complex. www.theorganicpharmacy.com

Menu New products & treatments

Made for Life Organics Rose Quartz Wellness Facial

Treatment focus

Tropical adventures at home VOYA has introduced a new candle into its Oh So Scented Home Range. Designed to create a spa-like experience at home, the Coconut and Jasmine Scented Candle is bursting with a complex combination of exotic tropical notes. Coconut is infused with smooth vanilla and undertones of jasmine and orange, which is uplifting, evoking a holiday feel at home. To complete the scent, a twist of creamy amber will soothe and comfort the soul, improving the mood and helping to reduce stress. With a burn time of 30 hours, the wax is created with pure natural soybean oil and rapeseed. All ingredients are composed of renewable resources, promoting care for the environment while burning crisp and clean with a gentle natural glow. The packaging is made from sustainably forested board. www.voya.ie

The energy of rose quartz Gua Sha crystal is harnessed in the Rose Quartz Wellness Facial from Made for Life Organics. A deeply therapeutic facial massage is also enhanced by the potent, healing and nurturing power of organic herbs and botanicals. Calming and uplifting, this tension-relieving, complexion-boosting facial has been designed to boost skin radiance, reduce puffiness and sharpen the contours. Comforting and cocooning, the treatment includes a guided meditation to promote health and happiness while leaving the skin rejuvenated, radiant and lifted. www.madeforlifeorganics.com

Whispered sweet nothings Jessica Phēnom’s spring collection for 2020 is Sweet Talk, a capsule collection of vivid colours to take nails out of the cold and into a brighter time of year. Colours include ‘U Had me at Hello’, a candy crème pink; ‘Smooth Talker’, a blue crème; and ‘Tell Me More’, a sparkling grape opalescent. With over 70 shades to choose from, Phēnom is a popular choice for spas and guests alike. The three-step, quick-dry, high-shine manicure system primes nails with two coats of Phēnom Base Coat before two coats of the chosen Phēnom Vivid Colour are applied, followed by two coats of Phēnom Finale Finish for a glossy, gel-like quick finish. www.gerrardinternational.com

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INDONÉSIE ANCESTRALE

™

SIGNATURE TREATMENT

PHOTOS : JF VERGANTI · MARIUS DZIERZAWSKI· WAITFORLIGHT · ALEKSEY_BELORUKOV · 03/20 · SOTHYS PARIS, SASU AU CAPITAL DE 2 500 000 EUROS, SIÈGE SOCIAL, 128 RUE DU FAUBOURG SAINT HONORÉ, F 75008 PARIS - SIREN 451 170 807 RCS PARIS - NON CONTRACTUAL PICTURES · MODEL PHOTO RETOUCHED

Body reawakening: Decleor launches Aroma Blend An exotic treatment combining global body massage and a Mayonggo energy breathing ritual. Also enjoy these delicious sensations at home with a selection of unique products. WWW.SOTHYS.COM

EXCLUSIVELY IN BEAUTY INSTITUTES

SPAS

Menu New products & treatments Treatment focus Thalgo Spiruline Boost Smoothing Detoxifying Treatment Thalgo has introduced a new treatment and homecare range, based on the wellness benefits of spirulina, which is designed to address the negative impacts of urban behavioural excesses, such as smoking, alcohol, lack of sleep, on-the-go eating, stress and pollution. The brand’s energising core ingredient is obtained through repeated, respectful fragmentation (the mechanical extraction and double enzymatic biocatalysis) of the active nutrients contained in fresh spirulina taken from controlled aquaculture. This eco-friendly process is said to ensure that the active nutrients are more concentrated and easily absorbed by the skin. The new Smoothing Detoxifying Treatment is a 60-minute, four-step detoxifying facial that aims to reduce stress and correct the first signs of skin fatigue. To boost the effects of this renewing spa experience, Thalgo has also developed a seven-day, inside-out booster treatment featuring energy shot supplements and skin ampoules as well as three marine-based retail products: Energising Detoxifying Serum, Energising Anti-Pollution Gel-Cream and Energising Eye Gel. www.thalgo.co.uk

Five of the best: Eye treatments Sisley Black Rose Eye Contour Fluid Extracts of black rose, chlorella, padina pavonica and red vine combine with vitamin E acetate and caffeine to visibly smooth, revitalise and brighten the delicate eye area. www.sisley-paris.com

Murad Vita-C Eyes Dark Circle Corrector Gold-stabilised Vitamin C tackles dark circles; red algae and giant kelp extract helps to reduce puffiness; and light-reflecting micro-minerals brighten. www.murad.co.uk

Elemis Pro Collagen Eye Revive Mask Infused with flash-filling hyaluronic acid, padina pavonica and watermelon snow algae, a multi-function mask works to leave the eye area looking younger and firmer. www.elemis.com

L’Occitane Immortelle Overnight Reset Eye Serum

Totally tropical Building on the reputation of its Mangosteen Lactic Collection, Eminence has introduced the Mangosteen Collection with products for the face and body. Native to South-East Asia, mangosteen is a tropical superfruit revered for its powerful antioxidant, anti-inflammatory and antibacterial properties. Revitalizing Mist refines pores and refreshes the skin, while a new Gel Moisturizer offers a hydrating, lightweight, pore-reducing gel to leave the skin fresh and smooth. A Replenishing Hand Cream resurfaces and hydrates while the magosteen Body Lotion resurfaces to reveal bright, radiant, soft skin. www.eminenceorganics.com

Immortelle essential oil, marjoram extract and a botanical complex reduce the appearance of puffiness and dark circles, helping to smooth fine lines and wrinkles. www.loccitane.co.uk

Biologique Recherche Crème Contour Des Yeux VIP O² With an improved integrated zamac tip applicator and airless technology, the crème oxygenates and detoxifies the epidermis, reducing dark circle pigmentation and puffiness. www.biologiquerecherche.com

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Business VOYA promotion

Organic from its origin Mark and Kira Walton, founders of Irish skincare brand VOYA Organic Beauty, discuss how the brand’s ethical approach protects the environment and offers peace of mind for its customers Please tell us a little about VOYA’s ‘organic philosophy’ and how it is reflected across your business Our organic philosopy has always been a core part of our DNA and it impacts every single aspect of our operation. This includes using certified organic ingredients, ethical manufacturing processes, sustainable packaging and energy – even how we ship our products and how we travel for business. When we created VOYA Organic Beauty it was important to us that our customers knew we were held accountable to the highest standards, which we considered to be represented by the UK’s Soil Association. At the time, it was a lot of hard work researching organic ingredients and formulations, and we were delighted to achieve accreditation. We continue to strive to not only hit all of their standards, but to exceed them.

Speaking of external accreditation, what is the COSMOS standard? COSMOS is managed by a not-for-profit, international and independent association based in Brussels. Its founding members include Germany’s BDIH, Cosmebio and Ecocert in France, ICEA in Italy and the UK’s Soil Association. The COSMOS stamp, which VOYA products carry, is a guarantee to consumers that cosmetics carrying that symbol are sustainable as well as certified organic or natural.

How does VOYA ensure its products are produced in an eco-friendly way? All of the seaweed that we use is sustainably hand-harvested along the Atlantic coast of Ireland. Mechanical harvesting damages the reefs and indiscriminately culls all seaweed, but we carefully select the species to harvest, then only cut a portion of the plant. This allows it to regrow within 12-18 months. We also partner with The World Land Trust, an international conservation charity that protects the world’s most biologically significant and threatened habitats. Its Carbon Balanced programme enables us to offset our

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VOYA Organic Beauty was founded in 2006 by Mark and Kira Walton (pictured above left). The couple’s dedication to developing a sustainable and environmentally friendly cosmetics brand is evident in all aspects of the brand’s sourcing, production, accreditation and packaging

residual greenhouse gas emissions through the protection and restoration of carbon-rich wildlife habitats in the tropics. In addition, we sponsor the Seal Sanctuary, a registered charity dedicated to the rescue, rehabilitation and release of sick, injured and orphaned seals along the coast of Ireland.

Is your packaging sustainable, too? We have been using post-consumer recycled plastics (PCR) in our packaging for over a decade and from June this year our amenities range bottles will be 100% PCR. We select glass where we can for our primary packaging, secured with biodegradable corn starch chips. FSC algae board containing seaweed is used for our secondary packaging, and we specify water-based soluble ink for printing purposes. Ultimately, our goal is to use plant-based

biodegradable plastic alternatives, but the technology is not there yet to give us the shelf life that we require.

What is the future for ethical skincare? Clean beauty, green beauty and blue beauty are all terms that have seen a rise in popularity over recent years. Our ethos has always fitted all of these categories, but we are constantly seeking to make our brand a more sustainable and results-driven proposition. In 2020, we will be taking a strategic look at our entire skincare range and making key decisions on where we can lessen our environmental impact. We believe that less is more and simple, effective, ingredient-driven skincare is the way forward for both spas and their guests. www.voya.ie

Menu New products & treatments Treatment focus Sothys seasonal face and body treatments Sothys has launched two innovative seasonal treatments for spring/summer 2020 that embrace the antioxidant properties of raspberry and blackcurrant to offer targeted toning and remineralising effects on the skin. A 45-minute seasonal facial delivers a zingy boost of energy and vitamins to revitalise the skin and boost its defences during the summer. It combines a 2-in-1 Mask Exfoliant, modelling cream for use during massage and a unique peel-off radiance mask. The facial can be enhanced in spas by a similarly sourced body treatment that includes a scrub, a modelling massage and a wrap. An accompanying retail line includes 2-in-1 Mask Exfoliant, Micellar Cleansing Gel and Moisturizing Body Sorbet. www.sothys.com

Itâ&#x20AC;&#x2122;s only natural Sanatio Naturalis has launched two new COSMOS-certified organic skincare products into its range. Precious Oil Treatment is a revitalising youth oil-serum designed to deliver immediate skin nourishment. It is infused with eight luxurious oils including prickly pear, safflower, camellia seed, rosehip, argan, sunflower, jojoba and cacay. The concentrated Miracle Jojoba Radiance Essence is suited for use on the face, body and hair. Jojoba oil is structurally and chemically similar to human sebum, meaning it mimics the structure of the skin. Super hydrating and nourishing, Miracle Jojoba Radiance Essence protects the skin, restores hydration, removes makeup, and nourishes the hair. www.sanationaturalis.com

Palette perfection Following the success of its autumn/winter ColourPlay Eye Palettes, Mii has introduced two new limited-edition palettes for 2020. Sizzling Seduction adds warmth to eyelids with earthy tones of clay and terracotta as well as vibrant hues of golden shimmer and burnished brown. Smudging a warm brown eye shadow with coppery undertones onto the lash line brings out green and gold flashes in brown eyes. The enchanting Boho Berry palette offers iridescent reflections from soft, powder pink to romantic lavender, both key trends on the catwalks. Smokey berry tones look particularly eye-catching on blue, green and hazel eyes. www.gerrardinternational.com

In every issue, European Spa showcases the best new product and treatment launches. Contact Mark Smith on +44 (0) 115 950 4748 or email mark.smith@spapublishing.com

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Business [comfort zone] promotion Business COMFORT ZONE PROMOTION

Body Active and beautiful The Body Active range from [comfort zone] aims to enhance the effects of physical exercise on the body and skin

An increasing number of people are incorporating a wider range of activities into their health and fitness routines to increase their wellbeing and longevity. For those who want to boost the effectiveness of their Barbara Gavazzoli workout, [comfort zone] has conceived Body Active, a professional treatment and complete body skincare routine to be used before, during and after fitness routines. “When we exercise, our microcirculation, cell metabolism and lypolytic activity are stimulated. Also, our brain releases endorphins that diminish fatigue and increase our sense of wellbeing,” says [comfort zone]’s education and communication director, Barbara Gavazzoli. “Body Active is formulated to maximise these effects during and after each session.”

Homecare for health The unisex range includes a roll-on Booster to be applied before workouts on the abdomen, buttocks and knees. Its calibrated thermogenic effect, along with caffeine and carnitine, activates microcirculation and stimulates lipolysis, preparing muscles and enhancing the firming effects of exercise.

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Following workouts, a reinvigorating Shower Scrub, made with exfoliating particles of black rice and green tea leaves, deep cleanses and renews the skin. Its natural blend of mint, eucalyptus, sage and rosemary essential oils helps overcome any sense of fatigue. The collection is completed by a sculpting and antioxidant Body Cream, with maca polyphenols and matcha tea extract to actively reduce free radicals.

with organic Tamanu oil to offer a complete transformation of the skin. The treatment also includes Montalcino Mud, an intensive detoxifying and anti-cellulite treatment with thermal water from Bagni di Montalcino, Castello di Verona in Tuscany. This is enhanced by a blend of essential oils designed to encourage a profound purification of the tissues, with Fucus and laminaria algae to promote a lipolytic action.

A sustained wellness journey

The benefits of ‘conscious skin science’

Self-care should be a daily practice, but this can be supported by a Body Active professional massage that incorporates professional-grade formulas and the use of a wooden roller. The 50-minute remodelling treatment, which includes a body mask formulated with Brazilian yellow clay and plankton extract, is a good accompaniment to fitness programmes and cellulite treatment cycles. Those seeking a more sustained detox and wellness journey can also benefit from a programme that includes a deep body cleanse and detox. Deep Body Renewal is a double-action renewing treatment with a 2-in-1 peel scrub and a nutritional mask

Produced at the carbon-neutral headquarters of the B Corporation-certified Davines Group, all formulas follow [comfort zone]’s ‘conscious skin science’ approach. Green PE (sugar cane plastic) tubes, glass jars and recycled paper boxes are used in packaging, all with zero CO2 emissions, thanks to the EthioTrees environmental regeneration and social impact project The brand’s highly trained therapists can also offer complementary lifestyle tips, passing on knowledge from research carried out by its Scientific Committee, which includes doctors, dermatologists, and nutritionist Monica Poli. “Many elements impact our body shape, including fitness activity, diet, stress control and mind attitude,” explains Gavazzoli. “It is key to suggest that spa guests should embrace a balanced diet, rich in water, vitamins, mineral salts and proteins to help the skin’s metabolism and muscles work better.” www.comfortzone.it

Business Dermalogica promotion

Innovation supports growth Louise Lupton, sales director at Dermalogica UK, discusses how the results-driven skincare brand is driving business growth through innovation, education and customer experience

ducation and training have been a cornerstone of Dermalogica’s success since it launched in 1986. The brand’s results-driven skincare concept treats clients as individuals while supporting therapists with innovative products, technology and advanced education programmes. As well as training more than 25,000 people each year at its network of eight centres in the UK and Ireland, Dermalogica has also introduced remote online training via its d-Streaming service. Louise Lupton, sales director of Dermalogica UK, explains how the brand aims to drive spa business growth through its commitment to therapist excellence.

Ongoing education and training workshops build confidence and instill a passion and excitement that is reflected in the growth of skin treatment services and retail sales.

How is the skincare market changing and how can spas adapt?

Tell us about recent product developments.

‘Wellness’, ‘natural’, ‘sustainable’ and ‘bespoke’ are four touchstones currently driving consumers and spas need to ask if their brand partners reflect these needs? Skincare is growing, formulas are evolving and technology is becoming more advanced. Professional skin therapists want more knowledge and are starting to train to a higher level so they can offer better aesthetic services. Spas need to invest in their team’s education to be able to provide improved services and more results-driven treatments.

How does Dermalogica support business growth for its spa partners? Education sets the base for growth in any business. Our training follows a tiered structure that provides a pathway to elevate spa therapists and front-of-house teams. We have seen our partners grow their business by 5% by nurturing an in-house Dermalogica Expert. In addition, we offer a passionate, knowledgeable and business focused sales team. Retail education is a major focus for Dermalogica in 2020.

What kind of education and training programmes do you offer? We have over 30 free workshops available to our spa partner teams. These are always being

What technological developments have been introduced to meet changing needs? As a brand we have always used technology. We work with a range of bio-therapeutic equipment at our training centres, and our Dermalogica Conductive Gloves are used with the bt-nano, combining the element of human touch with microcurrent technology. The aesthetics industry is fast-moving and we are always looking at how our products can continue to offer the very best results.

“Our team are equipped to evaluate the needs of spas and to work with them on joint marketing and training plans.” Louise Lupton Sales director, Dermalogica UK

reinvented in response to new ingredients, product innovations and service developments. Our initial four-day programme, Dermalogica DNA, teaches therapists about our brand, including retail and professional products, while they offer and receive treatments, including those that incorporate electrical modalities. Our Essentials workshops also delve deeper into treating ageing, sensitised, dehydrated, pigmented and breakout-prone skin. Additional courses upskill therapists’ knowledge and treatment skills in every aspect from Light Defense, looking at the effects of UV and blue light, to maximising results for men.

What is the Dermalogica Expert concept? Our Dermalogica Expert programme starts with becoming Dermalogica Certified, which requires four days of core training. Next, trainees can become a Dermalogica Specialist, which takes another four days. They can then progress to our Dermalogica Expert tier.

Our Vitamin C range is on trend right now, as are our BioLumin-C Serum and BioLumin-C Eye Serum. It is important to innovate and lead the trends. We have done this, for example, with our Invisible Physical Defense SPF 30 product, which offers UV light protection and HEV light protection. Newness is important to our brand and to our partners, it helps to reignite businesses, teams and consumers.

How do you help spas increase retail sales? Our team are equipped to evaluate the needs of spas and to work with them on joint marketing and training plans. They have the ability to review business performance to seek opportunities for growth. We love to disrupt, so we will always try new ways to engage with clients and motivate therapists, whether through business training or retail workshops. Consumers want to be told stories through merchandising; they want to experience the story themselves at events, masterclasses or coffee mornings. Seeing the products in action helps them to understand more about where they began. www.dermalogica.co.uk Opposite: To promote spa business growth through excellence in treatment delivery and retailing, Dermalogica offers a tiered education pathway, from a network of eight centres across the UK as well as online through its d-Streaming service

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Business Dermalogica promotion

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Wellness Iain Bell, Executive Fitness Foundation

Living with purpose Health and wellbeing expert Iain Bell, founder of Executive Fitness Foundation, discusses how spas can create a culture of wellness for their guests and teams

uccessfully combining sports science and medicine with holistic health principles, Iain Bell launched the Executive Fitness Foundation (EFF) in 1991 with the aim for all his clients to ‘be all you can be’. Bell’s bespoke wellbeing concept, which is based on proactive healthcare and lifestyle management to ensure progressive health benefits, offers constant encouragement and support in the pursuit of wellbeing. A firm believer in the power of detox, he has delivered highly personalised fitness programmes around the world, including in Australia and America. As well as running small-group, private detox retreats in Thailand, India and Spain, EFF exclusively manages wellness and lifestyle services at One Spa in Edinburgh, Scotland. We asked Iain Bell how enhancing wellness can better shape and inform a spa’s offering.

Tell us a little about your experience and approach to wellbeing Personal training was a new concept when I began offering it in 1991, but even back then clients wanted more than just exercise. They wanted to improve their sleep and reduce stress as well as to relax. I built on this to create demand-led medical and health services. Every client I’ve had has initially failed to realise how different they will feel in mind, body and spirit. In this stress-filled world, they often focus on prevention instead of being proactive with their wellness. Wellness is the route to curing and even reversing lifestyle-related diseases. My entire approach is centred on helping my clients to live better – and with purpose – to realise their innate potential.

Why are your services important in the context of a spa team? Spas have all kinds of organisational policies but few refer directly to staff wellbeing and how a wellness initiative can be implemented and become truly successful. Spa staff are at the frontline of the wellness industry. They provide a change of environment as well as therapy, both physical and mental, and they offer more answers than they realise. Although delivering wellness is a positive experience, the irony is that it can have a negative effect on those working in the spa industry.

“Staff wellness should be a fundamental part of the strategic success of a spa. It’s the very future of the spa world.” Iain Bell Founder, Executive Fitness Foundation

What I’m trying to do is get spas to reverse their psychology and not just ‘give out’ but ‘give inwards’. It’s not just content – it’s accountability. Irrespective of your role in the spa, everyone has to take wellness seriously and be accountable as an individual as well as for their spa.

How do you set about improving a spa team’s wellbeing? Staff wellness should be a fundamental part of the strategic success of a spa. It’s the very future of the spa world. Empowering staff with wellness is positive as we all want to be better. One strategy would be to choose a Wellness Representative each month from your team and ask them to come up with ideas to make a difference – such as a nutritional spa team breakfast or therapists delivering treatments for each other. The Wellness Rep can then be empowered to make their ideas happen. This creates an understanding that everyone pulls together to better their collective wellness.

What’s most interesting about your role? There is no ‘plug and play’ approach – I treat each client as the individual they are, and everything I do is bespoke. I work with people who possess great resilience despite mental and physical challenges, but even for them, achieving change through health and wellbeing can be easy as well as incredibly liberating. One of my clients is 75 years-old and part of what we do is bounce on a trampoline and throw balls to each other. On the one hand, this is about proprioception and balance, but it’s also about fun and simply having a laugh together. It’s easy to lose our sense of humour but we need it now more than ever.

Where do you think the concept of wellbeing is heading in future? Within the traditional components of wellness, we will see a significant increase in both personal and global environmental responsibility. Spas can lead the way in demonstrating conservation of the environment to guests. In addition, the detrimental effects of technology and social media will have to be countered. As part of this, ‘media privacy’ will become another wellness essential. www.ef1.com

Iain Bell was speaking to Sarah Todd

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Business Spa Fitness Special

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Business Spa Fitness Special Left: Brands such as Technogym provide a range of options that specifically suit the spa environment

Get fit for

business

We look at some of the best equipment and technology available to spas who want to offer the best fitness solutions for their guests R EP OR T BY S A R A H TOD D

rom enhancing existing space to creating a bespoke new solution, a spa’s long-term success can increasingly be attributed to the strength of its health and fitness offer. Not only does exercise provide a range of mental health benefits – from reducing stress to increasing happiness – but fitness spaces are natural partners to spas aiming to offer a comprehensive wellbeing menu. According to the Global Wellness Institute’s Move To Be Well report, Europe has the second largest fitness market in the world, representing a $33.8 billion market with a participation rate of 9.2%. Fitness suites are ideal places to create a sense of community among various socio-demographic groups in a range of different ways. The addition of health-orientated cafés can further encourage guests and members to spend more time in your spa, further boosting interaction and sociability. The added benefit to spas is that when it is done well, bringing your guests or members together to engage in fitness classes can dramatically increase footfall in other areas of your spa.

Mindful movement In particular, mindful movement classes have surged in popularity recently, such as yoga, Pilates, T’ai chi, Qigong, Gyrotonic and barre. This type of activity is cross-generational and offers a flexible way to programme classes with widespread appeal. Around the world, the average membership age of many luxurious destination spas is rising, resulting in a strong upswell in demand for senior-specific spa and wellness treatments and fitness programming. This burgeoning ‘silver’ fitness market is set to continue growing. According to Eurostat data, at the start of 2019, 101.1 million people in the EU had reached the age of 65 – representing 20% of the total population. By 2050, this share is projected to increase to 29%, which represents a huge opportunity for spas to significantly boost their services. From mobility-boosting classes and targeted physical therapy to kineseology and nutrition, there are a range of holistic approaches to health and fitness that would work in sync with an existing spa treatment menu to complement and enhance your senior health and fitness offering. With many spas now bringing wellness and movement to the fore, we look at some of the best equipment and technology on the market for spas looking to offer a well-rounded experience that will increase return visits and revenue.

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Business Spa Fitness Special

PRAMA BY PAVIGYM Since launching in 2014 in Alicante, Spain, PRAMA has established a global presence, meeting the needs of health clubs and spas worldwide How can you help spas elevate their fitness offering? Our PRAMA System incorporates music, lights and sensors into workouts, turning traditional training Marcos Requena CEO into an interactive, motivational and immersive experience. PRAMA offers a different kind of workout in which users interact with the space around them in order to achieve the best training sessions possible. With various offerings, including yoga, Pilates-based circuit training and workouts in pairs, the versatility of PRAMA allows any spa to offer the best exercise experience for every guest. What is required in a spa fitness suite? Our philosophy is that all our services are orientated towards wellness. With a variety of options to choose from, PRAMA has been designed for training strength, speed, agility, mobility and power – and it’s easily adapted to all audiences. PRAMA caters to every need, from high-intensity exercise to strength training. In addition, our MindBody wellness circuit offers users the perfect atmosphere to clear their minds while activating their bodies. Each session provides a choice of atmosphere, for example motivational

beats or a relaxing environment for a more mindful training regime. Why is a fitness offering so important to a successful spa operation? We’re seeing that interactivity and diversity are increasingly sought after in the exercise market. These features keep training fresh while distracting the user from the effort they are putting in, keeping the workout interesting and fun for all participants. Younger generations are particularly attracted by the prospect of group training, meaning an investment in these key areas will see increasing returns over time. What kind of training equipment and classes should spas aim to offer? While the go-to wellness experience is provided by our FLOW programme, which features circuit training based on T’ai chi, Pilates and yoga exercises, our ENERGY and ACTIVE sessions are easily accessible to all users and perfect for first-time attendees. These give spas the choice of offering a relaxing and wholesome training experience in a tranquil setting, or a more high-intensity, high-sweat session that doesn’t preclude guests who aren’t at peak condition.

BRAND USPs We want to make training entertaining. Our methodology is completely based around offering an experience rather than a simple workout – our end goal is to ‘entertrain’ your mind and your body. GLOBAL SPA PARTNERS David Lloyd Gyms, UK Matt Roberts at The Langley, Buckinghamshire, UK Fairmont the Palm, Dubai Hotels Barrière, France CONTACT +34 965 675 070 www.pavigym.com

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Business Spa Fitness Special

STYKU BY REACT FITNESS London-based React Fitness is the exclusive UK distributor of Freemotion Fitness, Styku 3D body scanning technology and Booty Builder How does body scanning elevate a spa fitness offer? A 3D body scanner, such as Styku, represents the kind of frictionless technology that facilitates the hyper-personalised experience today’s spa guests Tracy Morrell Director, React Fitness desire. 3D body scanning offers a precise and consistent way to set and track highly tailored health and fitness goals; this type of AI-driven fitness technology helps create an emotional connection with spa guests. What is unique about spa fitness areas? Compared to a ‘normal’ gym, a spa and wellness orientated gym space has more of a recovery and remedy aspect and should provide a more holistic experience. Spa gyms, by their nature, allow trainers to have longer, deeper conversations with members to move them towards wellness goals, rather than just focusing on fitness. Why is fitness such an important part of spas? Alongside nutrition and sleep, fitness is a crucial ingredient in wellness. In order to meet spa guests’

BRAND USPs Styku’s scans are viewable in less than one minute and it has a 99% measurement reliability; there are no camera-blocking handlebars. Styku can measure visceral, gynoid and android fat as well as bone mass. Its virtual coach can set goals and the unit is both lightweight and portable.

expectations, fitness must be incorporated as it provides them with a fuller experience that will enhance their overall wellbeing and help them develop healthy living habits. A great gym can be a strong differentiator for a spa, helping to attract and retain members. There are some brilliant group training concepts being delivered by our clients, which benefit physical, mental and social health, making them a perfect fit for spas.

GLOBAL SPA PARTNERS The Langley, Buckinghamshire, UK Grantley Hall, Yorkshire, UK The Gleneagles Hotel, Scotland Lanserhof at The Arts Club, London, UK Daios Cove Luxury Hotel and Villas, Crete CONTACT +44 (0) 20 7272 0770 www.react-fitness.com

WATTBIKE Wattbike transforms indoor cycling with world-class, smart indoor bikes that incorporate real-ride technology, cutting-edge analysis and unrivalled accuracy What do Wattbike’s products offer spas? Our equipment offers exceptional time-efficient training. The Wattbike collects the most accurate, robust training data, Richard Baker CEO which can then be utilised to set training zones, benchmark and improve performance through in-built workouts, tests and training plans. With two new products, the Wattbike AtomX and the Wattbike Icon, we offer an elevated, immersive user experience using smart technology. How are wellness-focused fitness areas unique? People are often at a spa for an experience, and the gym needs to reflect that. It needs to appeal to those seeking both fitness and wellness-style workouts. A great way to achieve this is through creatively ‘zoning’ areas, such as functional training, indoor cycling, free weights and stretching. This can be made more impactful with visuals, lighting and branding. People are often time-poor, so they need their training to be smart and time-efficient, with accurate data to place them in specific training zones in order to reach their individual goals in the fastest time.

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How should spas approach their fitness offering? There is no longer a divide between fitness and wellness. Consumers now want a blended approach to their wellbeing. Spas need to invest in a fitness offering that provides time-efficient, goal-orientated training options. These should provide performance data so that they can track their improvements as part of their ‘bigger picture’ health and fitness journey, inside spa facilities and on-the-go.

BRAND USPs Wattbike offers a time-efficient, accurate, workout focused on performance. Whatever your requirement, it provides a complete indoor cycling solution, serving to help spas significantly increase gym usage and retain members with measurable, real-time data. GLOBAL SPA PARTNERS In-room fitness options with Hilton Hotels & Resorts Group CONTACT +44 (0) 115 945 5450 www.wattbike.com

Business Spa Fitness Special

LIFE FITNESS With a heritage spanning more than 50 years, Life Fitness is a trusted partner to some of the most recognisable names in the health, fitness and wellness industry How can Life Fitness products elevate a spa’s fitness offer? Life Fitness works in close collaboration with its customers to co-create and build training solutions specific to the needs of your guests. These combine Danny Oliver, UK cardio, strength and functional country manager, equipment in a family of brands Life Fitness featuring Life Fitness, Hammer Strength, Indoor Cycling Group, SciFit and Cybex. Our mission is to construct bespoke solutions that enhance the guest experience in an inspiring and unique environment, not just provide a fitness facility. What’s new for spas from your brand in 2020? To cater for evolving guest needs and increased demand for personalised experiences, Life Fitness has recently launched ‘Life Fitness On Demand’, giving everyone the opportunity to enjoy on-demand instructor-led cardio workouts across its premium range of cardio equipment including treadmills, upright bikes, recumbent bikes and cross-trainers. We are also launching a range of other performance and functional products later this year, together with personalised, in-room solutions.

Why is fitness an important part of spa operations? It used to be the case that if a hotel offered a gym it was a bonus, now it’s an expectation, with the product mix and design determining the level of guest satisfaction. As gym membership penetration rates continue to increase, hotels are expected to offer environments that allow exercisers the ability to maintain their current programme whilst travelling.

BRAND USPs Life Fitness and its family of brands are renowned for building equipment that lasts. The brand is known best for the durability of its products and this extends across its portfolio, including Hammer Strength, Cybex, the Indoor Cycling Group, SciFit and, of course, Life Fitness. This is also reflected in the way it works in partnership with its customers, with a passion for developing longterm, collaborative relationships with shared objectives. GLOBAL SPA PARTNERS Grantley Hall, Yorkshire, UK Harbour Hotels, UK Armathwaite Hall, Cumbria, UK Four Season Ritz Lisboa, Portugal Sir Victor Hotel, Barcelona, Spain Hotel 7 Pines Kempinski, Ibiza, Spain CONTACT +44 (0) 1353 666017 www.lifefitness.com

PRECOR Precor Incorporated is a global organisation that designs and manufactures premium end-to-end commercial equipment for leading hotel and spa facilities across the world What is special about Precor’s spa fitness offering? Precor has invested in a global design team and offers the services of regional wellness hospitality representatives who are dedicated to guiding projects both big Dave Flynt and small. We are proud to be Vice-president, Experience Design, a preferred supplier to eight of Precor the top 10 global hotel brands. We work closely with these partners to help develop comprehensive wellness strategies. This process includes the development of design narratives and programmes that encompass the entire guest experience. How are spa and wellness-focused fitness areas distinct from mainstream gyms? Wellness travellers spend more on rooms, ancillary services, food and beverage. These customers are discerning and expect something extraordinary for their money. Precor helps its partners to improve and expand the dynamic fitness experiences that offer their businesses the greatest chance for long term success. Contact It is our role3301 to help curate a fitness offering for spas +44 (0) 20 0496 that streamlines the design process for our clients and www.comfortzone.it engages guests to return again and again.

BRAND USPs Our focus on ‘experience design’ is what makes Precor truly distinctive in the marketplace. Design is more than just how something looks, it’s about how something is. With one of the highest resale values and a top ranking customer support team, Precor doesn’t just make things, it delivers value and this is what makes it unique.

Why is fitness important to a successful spa offering? Personalised health and fitness experiences help people to live the lives they desire. At Precor, we have proven expertise in experience-driven design, which is about crafting every encounter that a person has with a brand to ultimately achieve a positive emotional response. From massive luxury hotel gyms to wellness guest rooms, we can scale our approach to meet the needs of the most discerning operators.

GLOBAL SPA PARTNERS Hilton Hotels & Resorts Group Accor Hotels Wyndham Worldwide InterContinental Hotels Group Hyatt Hotels Corporation Four Seasons Hotels & Resorts CONTACT +44 (0) 1276 404900 www.precor.com

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TECHNOGYM Renowned for innovative wellness design and technology, Technogym has over 35 years’ manufacturing experience and a presence in over 100 countries Why is fitness an important part of a spa’s offering? Technogym has long been committed to promoting wellness – a lifestyle based on regular physical exercise, a balanced diet and a positive Nerio Alessandri mental attitude. In order to President and founder, achieve this, exercise is a Technogym fundamental accompaniment to treatments and other spa facilities. What should be present in a spa fitness suite? A holistic gym space is vital in a spa and we offer a total solution with technology, design, products, services, contents and applications for immersing guests in an all-round wellness experience. We go beyond gym equipment to accompany the guest on their journey. Our services range from personal training, fitness tests and personalised plans to educational visuals about the use of products and their benefits, as well as wellness images to decorate the gym. We also offer advice and programmes that combine active gym-based wellness with spa time.

What equipment and classes should spas offer? Variety and personalisation are keywords for the future. Examples include our Biocircuit, which is ideal for seniors or beginners as users just log in once at the beginning of a circuit, then each single piece of connected strengthening equipment sets up automatically, both in terms of workload and seat position, for the prescribed exercise. Our Artis line of equipment, now present hotels and spas around the world, was the very first fully integrated collection of over 30 pieces of cardiovascular, strength and functional equipment. What’s new from Technogym in 2020? Technogym Bike’s revolutionary training experience offers indoor cycling classes led by trainers from all over the world that are available, around the clock thanks to the Technogym Live digital platform. The spa guest can choose their favourite class on the Bike’s console from a comprehensive on-demand library – based on their favourite trainer, type of workout, language, duration and accompanying music. Technogym Bike offers a total body workout experience, thanks to the integrated handlebars and dedicated video content.

BRAND USPs Technogym offers a fully personalised experience to every one of its users through its Ecosystem, which comprises connected smart equipment, the Mywellness cloud platform and different apps both for end users and fitness club operators. The Technogym Ecosystem enables people to connect to their personalised training experience anytime and anywhere: at the gym on Technogym products, and outdoors thanks to the Mywellness mobile app. Users can log in on every single piece of Technogym equipment and find their personal profile with the relevant training schedule and data. UK SPA PARTNERS Corinithia Hotel, London The Dorchester, London Four Seasons Hotel, London Exclusive Hotels & Spas: South Lodge, West Sussex and Pennyhill Park, Surrey Soho House, London and Oxfordshire Mandarin Oriental, London CONTACT +44 (0) 800 316 2496 www.technogym.com

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WATERROWER | NOHrD With European headquarters in Germany, WaterRower | NOHrD has been dedicated to creating fitness equipment of exceptional quality and design for over 30 years How can you help spas elevate their fitness suite? In a spa fitness suite, the aesthetics of the equipment must match the high-end luxury feel that the operator wants to project Dominik Kuprecht to their guests. A gym solution Founder, NOHrD and should allow users to undertake WaterRower a routine that complements their usual workout. This means a spa needs to offer a mixture of strength and cardiovascular equipment.

BRAND USPs The needs of the customer are at the heart of everything we do. When developing a product, our priority is always to deliver a machine that gives the user a best-in-class workout experience. Only then do we turn our attention to creating something that is also visually stunning.

What is unique about spa fitness areas? In a spa, gym space is at a premium, therefore it’s important to use equipment that maximises every available square metre. For instance, our NOHrD slim beams have a footprint of less than half a square metre and offer resistance and strength exercises for every muscle group. Spa and wellness suites don’t always have personal trainers or gym managers on hand, so an element of on-demand, virtual training can help to guide and assist guest’s workouts. We partnered with Manhattan-based Contact gym CITYROW to deliver CITYROW GO. This on-demand +44 (0) 20 3301 0496 streaming service features an extensive library of www.comfortzone.it workouts based around indoor rowing, as well as yoga, resistance training and mat work.

GLOBAL SPA PARTNERS Natural Fit (opening in Kent and East Sussex in 2020), UK Cave Hotel, Kent, UK Le Damantin Hôtel & Spa, Paris, France Swissôtel in Zürich, Switzerland Château de Massillan, Provence, France

Why is a fitness offering so important to a successful spa operation? Spas promote positive physical and mental wellbeing and exercise is an integral part of healthy living. A growing number of studies are pointing to both the physical and mental health benefits of a regular fitness routine. Quality beats quantity within a spa offering, and a small number of well thought-out strength and cardiovascular pieces will provide everything that guests will need.

CONTACT +44 (0) 20 8749 9090 www.nohrd.com

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Business Spa Fitness Special

MATRIX FITNESS A division of Johnson Health Tech, Matrix is one of the fastest-growing commercial fitness brands, offering premier cardio, strength and integrated solutions How can Matrix Fitness help spas elevate their offering? We aim to become a partner, not just a supplier, working on projects from start to finish and supporting clients at any stage. Our spa and hospitality team all have Nigel Tapping, head previous operational experience, of sales, Hospitality, Matrix Fitness UK so we know the requirements of our clients from both sides. Our product range is designed to be aesthetic, functional and user-friendly, all aspects that a spa needs when considering the different audiences their gym space needs to attract. Why is fitness so important within spas? There is no doubt that all major spas are placing a higher importance on the quality of their fitness and gym offerings, some even incorporating their own fitness concepts within their brand. Simply put, you can’t take wellness seriously if you ignore the quality of your gym space as it is there to promote activity, movement and recovery – all vital aspects of health and wellness. Wellness isn’t a new term in the fitness industry, it encompasses what both industries are trying to achieve, the promotion of a healthier lifestyle for all. What equipment and classes should spas offer? There is definitely a crossover between the type of classes that are popular in the mainstream fitness

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industries and those demanded in the spa market. That being said, there is, perhaps, a greater leaning towards more holistic, functional training in spas, with an increased focus on natural movement and blended workouts. For functional training, in particular, our Connexus options have proven especially popular as they allow for functional, natural, non-rigid movement.

BRAND USPs Matrix is the commercial brand of its parent company, Johnson Health Tech, specialising in the design, production and marketing of award-winning cardiovascular and strength fitness equipment. With wholly owned factories and subsidiaries in 30 countries worldwide, and a distribution network across 80 countries, there isn’t anywhere Matrix can’t reach. The brand owns all of its processes – from research and design to quality testing, manufacture and distribution – enabling it to deliver the best quality product at a fair price. GLOBAL SPA PARTNERS The Savoy, London, UK Four Seasons Hotels & Resorts Hand Picked Hotels, UK Accor Hotels Hotel Majestic, France Hyatt Hotels Corporation CONTACT +44 (0) 1782 644900 www.matrixfitness.com

Spa Britannia Hotel and Spa, Norway

An Arctic star The owner of Norway’s Britannia Hotel has made a d140 million investment to realise a personal dream, reaffirm the property’s iconic status and bring spa excellence to the city of Trondheim RE P O RT BY MA R K S M I T H

ince it opened its doors in 1870, the Britannia Hotel has been a renowned meeting point for dignitaries, merchants, salmon traders and local residents in the Norwegian city of Trondheim. The social and cultural hub of Norway’s third largest city, the hotel is positioned on the edge of a stunning fjord with rich waterways and beautifully scenic surrounding hills and mountains. Built in a classic style, the Britannia was known as the world’s most northerly ‘grande dame’ hotel and the oldest part that remains today is the imposing, cream coloured façade, which dates back 1897. A member of the Leading Hotels of the World group, the Britannia reopened in April last year following a three-year €140 million (£122 million) programme of renovation. The totally re-imagined hotel and spa are now a celebration of cutting-edge Norwegian and Scandinavian art and design. While something of the hotel’s golden age has been recaptured, there is nevertheless a very contemporary look and feel to its 255 guest rooms, including 11 suites; six restaurants and bars, including its original Palm Court; plus a spa, a gym and an indoor swimming pool. The hotel’s renaissance was the brainchild of Norwegian financier Odd Reitan, who was born in Trondheim in 1951 and is reported to be one of the richest men in Norway, featuring prominently in the Forbes and Bloomberg lists of global billionaires. Reitan founded the Norwegian grocery chain REMA 1000 in 1979 and today is co-owner and CEO of Reitangruppen, with business interests in Norway, Sweden, Denmark, Lithuania and Latvia. After visiting the Britannia as a teenager, Reitan, dreamed of one day owning it. “Every time I have discussed hotels and Right: The main indoor pool is surrounded by large relaxation loungers making it an ideal place for guests to relax post-treatment

my experiences in them, my thoughts have always drifted towards Britannia,” he explains. “Everything starts with a vision – daring to dream big and committing to it. I’ve waited to welcome guests to the Britannia Hotel as an owner since I was 14, so it feels great to be able to do this and fulfil my dream.” The importance of spa The hotel has high aspirations and its reopening has been greeted with both international recognition and local admiration. Naturally, its spa is a vitally important part of this mix and the newly refreshed facilities are proving popular with a wide range of guests. The 1,400sqm spa and fitness area includes a heated 12.5m lap pool surrounded by oversized loungers and day beds under soft lighting. This spacious area is lined with mirrored walls to give a magnificent sense of space despite its subterranean location. The spa boasts six treatment rooms, a sauna, a steam room, a laconium, an ice bath, a compact infrared cabin and a gym. A stunning centrepiece is the circular mineral pool, which is surrounded by a curved, blue and gold mosaic tiled wall. This is topped by an azure Astral Lights Dome that mimics the appearance of the night sky, encouraging guests to relax in the warm water as they enjoy a truly unique experience. The hotel’s midweek guest profile is comprised predominately of business people and conference

“Britannia Hotel is a project which can affect the whole of Trøndelag as a region in many different ways. We are bringing a new market with high-end international guests to the area and putting Trondheim on the map.” Odd Reitan Owner, Britannia Hotel

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Spa Britannia Hotel and Spa, Norway

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Spa Britannia Hotel and Spa, Norway

delegates with 85% coming from Norway and 15% from abroad. However, managing director Mikael Forselius admits to have been surprised by the number of weekend bookings from the Trøndelag region, and more specifically from Trondheim itself, whose citizens make up 60% of these periods. These guests are choosing to stay at the hotel for entire weekends and immerse themselves in its dining, cultural and spa offering. “We didn’t expect this,” says Forselius, who was classically trained at the Grand Hôtel in Stockholm and formerly held a position as head of the Røros Hotel Group before joining Britannia in 2016. “We have obviously made something they want to come and experience. People are willing to pay to stay in their own town to enjoy the concept we have created. Instead of going on a city break around Europe, they now come here to us.

“The spa is so important as it’s a reason to visit the hotel, especially for the weekend market. We are the only hotel spa in the area and one of only a few city spas in the whole of Norway.” Mikael Forselius Managing director, Britannia Hotel

Clockwise from above left: The spa’s centrepiece is a circular mineral pool located beneath a striking Astral Lights Dome; many local people are choosing to stay at the hotel at weekends; the Britannia’s cream-coloured facade dates back to 1897; the reception area is decorated in natural tones and softly lit by Asian style lanterns; the spacious changing rooms are beautifully appointed; massage-based treatments are most popular but the spa offers a wide range of targeted hydrating facials from Elemis

“The spa is so important as it’s a reason to visit the Britannia, especially for the weekend market. We are the only hotel spa in the area and one of only a few city spas in the whole of Norway.” Things are hotting up The majority of the work recently carried out in the spa has seen its entrance hall, reception and retail areas, pre- and post-treatment relaxation spaces and changing rooms completely revitalised with interiors by Metropolis Arkitektur & Design. Entrance to the spa is down a long mirrored corridor that features an artificial plant wall that creates an element of separation from the main hotel and helps to create a sense of expectation in the journey. In the reception area, gold textured wallpaper adds a warm hue to the light, while wicker chairs, natural-toned sofas, Asian-style lanterns and tree trunk tables provide a contemporary look that evokes a sense of nature. The treatment waiting room is adorned with low sofas, cane chairs and large copper

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Spa Britannia Hotel and Spa, Norway Elemis: The perfect partner Elemis is the main product house at Britannia Spa and is seen as the perfect partner for a Nordic climate. Emilie Skjennem, junior brand manager at Dermanor, which distributes Elemis in Norway, explains: “Elemis offers a wide assortment of high-quality treatments and products with scientific innovation and ingredients sourced from nature. This aligns perfectly with the Scandinavian lifestyle as nature, the outdoor life and natural wellbeing are Emilie Skjennem important elements of our culture.” Skjennem says Elemis products are well suited to the unique Nordic climate and especially suitable for the long, harsh winter months. “Our skin can be sensitive and dry in winter, so we need treatments that protect and strengthen the skin’s barrier,” she explains. “Pro-Collagen Age Defy facial is a popular treatment to fight the lines and wrinkles that appear due to dryness from the harsh weather.” In Norway, in addition to the Britannia Hotel, Elemis can be found at The Well, Oslo; Farris Bad Hotel & Spa in Larvik; and Dr. Holms Hotel in Geilo. In Sweden the brand is present at Hotel Skansen in Båstad; Copperhill Mountain Lodge in Åre; and Torekov Hotell in Torekov. Elemis can also be found at Långvik Congress Wellness Hotel in Finland. www.elemis.com

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Spa Britannia Hotel and Spa, Norway From top right: The spa’s 12.5-metre lap pool is softly lit and surrounded by oversized loungers and day beds; signature rituals are available using products from Elemis, CND, VITALIS Dr Joseph and PINO; the high-tech gym offers Hammer Strength TRX equipment

lampshades while the light and spacious changing rooms feature Moorish-style floor tiles, textured golden walls, over-sized seagrass lampshades and weaved raffia framed mirros. Chic low-level seating, private showers and separate saunas complete these contemporary, self-contained spaces. A Norwegian company called Processing originally supplied the spa’s three Nordic saunas, including one in each changing room, and the thermal suite and wet area remain largely unchanged from when the spa opened in 2009. A fledgling market Nadine Drechsel was recruited as spa manager and concept developer during the pre-opening phase to curate the treatment menu, recruit staff and prepare the spa to welcome guests following its redevelopment. Having previously worked in Greece, the Dolomites and most recently at Preidlhof in Italy, the move was a step-change in her career that she has clearly enjoyed. “Britannia was an opportunity to be part of pre-opening and I had never done this before,” she states. “Here, we started from zero and it was quite an intense and exciting experience.” Drechsel has created a full menu of spa treatments, including signature rituals that embrace the benefits of Elemis from the UK, CND from the US, VITALIS Dr Joseph from Italy, and Germany’s PINO. The offering focuses on massage

Fitness-first membership The hotel’s 200sqm urban-style fitness room features the latest high-tech exercise equipment from Life Fitness as well as free weights, squat racks and specialised functional training kit. “We aim to be every bit as good as your preferred gym back home, but with even higher standards,” says members club and fitness manager Therese Koen Solli Therese Koen Solli. Cardio fans are catered for with treadmills, spinning bikes, cross-training and rowing machines, with small-group training and classes including Tabata, yoga, Pilates, HIIT, TRX and more. “We specialise in high-intensity, quick workouts that can be done by anyone,” continues Koen Solli. “This way, our hotel guests or busy members can come and get a good workout without having to spend hours in the gym.” Hotel guests can make full use of the facilities, but it’s the exclusive Member’s Club that benefits most from this space. With a dedicated entrance and access to all facilities, plus body analysis and personal training, the €500 monthly membership fee also includes gym kit (and cleaning service), free parking, treatment discounts and free breakfast on weekdays in the Palmehaven restaurant. This premier service also includes access to special events, such as tickets to the Nordic Michelin Awards and participation in an annual trip.

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Spa Britannia Hotel and Spa, Norway SPA STATISTICS Britannia Hotel and Spa +47 738 00 800 www.britannia.no Owner: Odd Reitan Managing director: Mikael Forselius Spa manager: Nadine Drechsel Fitness manager: Therese Koen Solli Interior designer: Metropolis Arkitektur and Design, Oslo Treatment rooms: Four single and two double Spa and fitness staff: 14 in total Treatment beds: LEMI Software: TAC, RMS Thermal suite: Processing Fitness suppliers: Life Fitness, Eleiko, Skierg Machine Other suppliers: Casall, Swims, Hästens, Beierholm, Nor Tekstil, Amet, Astral Lighting Product partners: Elemis, CND, VITALIS Dr Joseph and PINO Signature treatment: Aroma Relax Massage – an anti-stress massage featuring slow and rhythmic bodywork from head to toe

Above from left: The spa team has introduced local guests to the delights of body work and massage therapy at Britannia; the hotel’s recent refurbishment has created a contemporary-style spa that helps the iconic building regain some of the glamour of its golden age

and this accounts for around 80% of bookings, including the speciality Stress Busting Massage, which also incorporates cupping and fungo mud. Part of Drechsel’s new journey has been the realisation that spa is not a traditional part of the Nordic experience, especially in this region. “To spa is still quite a new concept here,” she explains. “Here in Trondheim there is no spa, or no equivalent. Most of our guests think the pool is the spa. Also, most people have never had a treatment before.” This being the case, Drechsel and her international team of therapists are opening up a whole new world to visitors and classic massage and aroma massage have so far proven to be most popular. The team were recruited from the local area, but most are originally from across Europe and special emphasis was placed on their specialised skills. “The foundations of our success are laid in choosing the right staff, so we’ve focused on selecting practitioners with the very highest levels of excellence in massage, physiotherapy and beauty treatments,” says Drechsel. Guests tend to book their experiences online and sales of gift cards have produced significant returns for the business. Over the weekend, however, Drechsel blocks out around 50% of the available treatment time, reserving this for hotel guests.

The bigger picture The hotel is seen as key to developing its home city into a magnet for overseas visitors and Odd Reitan has invested widely in the local region to facilitate this transition. “The overall idea is to make Trondheim a tourist destination,” says Forselius. “You have to have something for the international tourist to come for – you have to start with something great to make the city great. The opening was a once in a lifetime opportunity. I love to start things – to make things happen. There are 150 years of hospitality history here and the Britannia is an icon in Norway.” Reitan’s own vision for the hotel goes far beyond its impressive refurbishment. He aims to create a flagship for the city and the entire region of Trøndelag. The Britannia now features fine dining options that include the Michelin-starred Speilsalen, headed by 2017 Bocuse d’Or silver medalist Christopher Davidsen. As well as gallery-like art displays, the hotel also has its own artist-in-residence programme and offers a live music calendar throughout the year. “I want this hotel to give something to everyone, and that’s what matters to me,” says Reitan. “Britannia Hotel is a project that can affect the whole of Trøndelag as a region in many different ways. We are bringing a new market of high-end international guests to the area, and putting Trondheim on the map through the publicity and attention we have achieved after re-opening as a five-star hotel in a country that doesn’t have many of those.”

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EXCEPTIONAL SKINCARE & SPA EXPERIENCES We create products and treatments that make a real difference to your skin and soul health. We believe that your body is a living temple. Honour it, enjoy your life and live it to the full. Like to find out more? Contact us on: Tel +44 (0)1903 719429 | Email: spa@templespa.com TEMPLESPA.COM | #TEMPLESPA

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Business Ellisons promotion

Perfect partnerships Ellisons Spa Partner concept includes project management as well as the supply, installation and servicing of equipment and team training. Spa sales manager Chelsea Foyle explains how this can benefit your business

llisons launched its Spa Partner concept in 2015 to provide expert knowledge, industry insight, project management, training and support across a wide range of furniture, fittings, equipment and consumables. The brand’s spa sales manager, Chelsea Foyle, says: “We were seeing demand for more bespoke concepts and realised there was great potential to support up-and-coming spa projects. With our existing international suppliers, spa-trained professionals and dedicated operational team, we knew we had the foundations to provide an exceptional service to these projects.”

In all the right places The Warwickshire-based company is one of the UK’s leading hair and beauty product wholesalers and has offices in the UK and mainland China, which makes it well placed to source, manage and deliver the widest

selection of furniture, fixtures, equipment and consumables for clients across the world. Led by Chelsea Foyle, a qualified therapist with over 20 years’ experience in the beauty industry, the Spa Partner team includes both in-field and office-based teams, offering a broad support network for the spa industry. The team can meet with spa operators onsite or manage projects remotely depending on requirements. Working with over 1,100 active independent hotels, spas and leisure groups across the UK, the team has contributed to the development of leading spas including: Gaia Spa at Boringdon Hall in Devon; Warwickshire-based Mallory Court; and Seaham Hall in Durham. More recently, the company has partnered with Grantley Hall in North Yorkshire; The Spa at South Lodge, West Sussex; and The Spa at Carden in Cheshire.

Ellisons ever increasing global portfolio of spa operators also includes Hilton, Marriott, Resense and Kempinski.

360-degree service With an in-house team of qualified therapists and sourcing specialists, Ellisons is able to offer the latest advice on trends and equipment advances as part of a complete turnkey service. The team works with leading treatment room brands, such as Living Earth Crafts, Gharieni and REM, to deliver and install bespoke and made-to-measure furniture. “We work with site-level contractors,

“We work with contractors, architects, designers and consultants to ensure each project runs smoothly, on time and to budget.” Chelsea Foyle Spa sales manager

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Creative collaborations

Images, left, courtesy of Grantley Hall, The Spa at South Lodge, The Spa at Carden and Mullion Cove Hotel and Spa

Above from left: Ellisons Spa Partner team helped deliver the treatment rooms at Grantley Hall, North Yorkshire; the company also supplies high quality spa consumables; REM is among Ellisons supplier partners; the spa at Mullion Cove in Cornwall

The Ellisons Spa Partner team’s bespoke solutions and exceptional service, training and project management have been a key part of leading UK spa projects, including:

The Spa at Carden, Cheshire architects, designers and consultants to ensure each project runs smoothly, on time and to budget,” says Foyle. “We offer pre-site audits, out-of-hours onsite installation and the removal and disposal of existing equipment. “We understand that projects can often be delayed and we work flexibly around this.” Education is a cornerstone of the Ellisons offering and training can be provided across the UK, ensuring therapists can perform treatments consistently and confidently. Tuition is available to facilitate the use of brands exclusively distributed by the company, as well as for core spa treatments, including Saltability® Himalayan salt stones and Thai-style, Wavestone and Bamboo massage. “Our commitment to helping you achieve your spa’s vision doesn’t stop once we’ve delivered your initial requirements; we keep in regular contact to ensure your treatment menu delivers maximum potential, keeping you up-to-date with new products, innovation and trends,” Foyle concludes. www.ellisons.co.uk | spapartner@ellisons.co.uk

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Working closely with spa consultant Nicki Kurran, the team conducted a pre-site audit, deciding on three stages of delivery and installation. Ellisons supplied treatment room equipment, including couches and relaxation loungers from Living Earth Crafts and trolleys from Gharieni, as well as pedicure chairs, other items of small equipment and consumables.

The Spa at South Lodge, West Sussex

Ellisons Spa Partner team was tasked with meeting the requirements of the designers’ colour and style specification. The collaboration resulted in made-to-measure treatment trolleys as well as providing full delivery and installation of bespoke options and upgrades for treatment couches supplied by Gharieni.

Grantley Hall, North Yorkshire

The needs and flow of the project were determined and regular onsite meetings were held to finalise specifications. Ellisons met delivery dates, installed equipment and trained therapists in its use. Gharieni treatment room couches and relaxation loungers were supplied, together with operational consumable stock and small equipment.

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Editor’s Choice

One Spa, Sheraton Grand is a revitalised haven of light and shade

Barr + Wray has installed a crystal steam room, salt inhalation chamber and hammam as part of a £2 million project in the Scottish capital UK: One Spa at the Sheraton Grand in Edinburgh, Scotland has recently completed a £2 million [c2.3m] refurbishment with interior design and technical engineering consultancy Barr + Wray. In addition to a feature rooftop hydrotherapy pool, which was also installed by Barr + Wray, the five-star hotel’s spa now includes a salt inhalation room with feature colour therapy backlighting and heated benches. A deep-relax suite boasts a log fire to warm guests as they enjoy Iso Benessere Flag loungers, while a revitalised thermal suite offers a hammam, an ice fountain, experience showers, heated loungers and an aroma steam room. Barr + Wray’s spa sales manager, Cheryl Hanna, told European Spa: “We were approached to review the thermal suite facilities at One Spa, Sheraton and design additional features that would enhance the offering. While considering the new space, we were also tasked to give the interior design a fresh look.”

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Extra space for the new thermal suite was taken from an under-used section of the existing facilities, and the approach from the pool area now features warm timber screens with additional lighting to enhance the atmosphere. A review of the spa also indicated the need for more relaxation spaces. “We wanted to offer the guest a darker area so they could tuck themselves away in deep relaxation,” explains Hanna. “We also

“We clad the bio-sauna in timber, which was also used elsewhere in the spa to create a flowing sense of connection.” Cheryl Hanna Spa sales manager, Barr + Wray

wanted to offer a unique thermal addition for the spa. Salt inhalation was agreed upon, but we wanted to create something more than just a tiled room with salt brine injection.” This led to the creation of a room with feature salt brick walls, heated benches and chromotherapy backlighting to encourage relaxation and help to calm the nervous system. “We also wanted to make more of a feature of the central bio-sauna,” says Hanna. “So, we clad its exterior in timber, which was also used elsewhere in the spa to create a flowing sense of connection.” Mark Perkins, spa director at One Spa, said: “The refurbishment has firmly re-established One Spa as Scotland’s most renowned urban thermal spa experience. The team at Barr + Wray were innovative and creative in their approach – always considering how we could evolve the space to provide the best spa experience for all our guests”.

www.onespa.com | www.barrandwray.com

Style Design, form & function

KLAFS  EDEN ONE, Dublin

Hydrothermal specialist KLAFS has completed a groundbreaking new project at the Eden One health club and spa in Dublin, Ireland. Created in collaboration with Charlie Bourne, managing director of Eden One, and Julie McGrath of Plus Architecture, the spa concept centres on the four elements of earth, water, air and fire. The ‘Fire and Water’ level (pictured) offers a multifunctional steam room, a hemlock-clad sauna with Matteo Thun benches, a ‘stalagmite’ ice fountain and an infinity-edge swimming pool. These are complemented by heated loungers and a salt-infused ‘earth room’. The spa’s Garden level provides a further, panoramic courtyard-view sauna, a ‘pure light’ steam room and additional relaxation loungers. A treatment suite offers a menu of experiences from Natura Bissé performed in one of five treatment rooms. www.klafs.com | www.edenone.

Combining far-infrared technology with plasma and light, Gharieni’s MLX i3Dome offers three ultra-effective detox treatment methods in one product. Far-infrared stimulates the metabolism and instigates perspiration as long-wave infrared rays are emitted by the MLX i3Dome. Benefits include enhanced recovery after physical exercise and relief of inflammation, stiffness and soreness. In addition, a plasma and light therapy device at the couch’s head is said to provide visible skin rejuvenation and detoxification after just one use. Harnessing the power of negative ions in the atmosphere, plasma therapy can benefit problem skin and offers revitalising anti-ageing benefits. Its effects are enhanced by the use of red light therapy, which increases collagen formation and synthesis, and reduces the appearance of scar tissue. Green light aids detoxification and strengthens the immune system, while blue light therapy improves skin conditions such as eczema and psoriasis.

www.gharieni.com

Image: Lodore Falls Hotel & Spa

Gharieni q MLX i3Dome

BC Softwear p Smartsoft collection

New for 2020, BC Softwear’s SmartSoft collection is specifically designed for spas and hotels with on-premises laundries and are looking to reduce their carbon emissions and minimise costs. Comprising a range of sustainable and energy-saving towelling solutions, SmartSoft includes SmartKnit towels as well as SupremeSoft bathrobes and spa linen. The collection is said to deliver 70% energy savings, a 65% reduction in oil absorption and 31% quicker drying times – claims verified by independent reports from the UK’s Laundry and Technology Centre. “With the introduction of SmartKnit, we can now provide sustainable solutions for every area from hotel bedrooms to spa treatment rooms,” says BC Softwear’s founder, Barbara Cooke. “We have gone out of our way to ensure that the SmartSoft collection still offers the softness and luxurious feel that is inherent in all our existing ranges, providing a vital combination of both sustainability and luxury.”

www.bcsoftwear.co.uk

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Style Design, form & function Design focus

Sir Nikolai Hotel debuts boutique canalside spa 4SeasonsSpa and interior designer FGStijl team up to create an intimate hotel spa experience GERMANY: Overlooking Nikolaifleet in one the most historic areas of Hamburg, a spa at the Sir Nikolai Hotel has been created as a comfortable space for social interaction and personal relaxation for just 15 guests. With interior design by Colin Finnegan of Amsterdam-based FG stijl, the compact offering features an array of custom-made hydrothermal experiences, including a warm water hydrotherapy pool clad in natural stone, which offers iconic views of the city. Dutch spa consultancy 4SeasonsSpa was involved throughout the project’s design, engineering, production and installation – supplying the thermal experiences and contributing to the optimal and efficient use of space, functionality and ergonomics. Speaking about the company’s collaboration on the project, 4SeasonsSpa’s general manager, Willem-Jan Kuipers, said: “The cooperation with FG stijl was an inspiring process for us, whereby we worked to stay as close to their design language as possible through our bespoke approach.” A lounge area adjacent to the pool allows guests to admire the views, while a hemlock-clad Finnish sauna also takes in the adjacent waterways. Completing the offering are a steam bath with dual-level benches in mosaic and natural stone, a single treatment room and a stylish relaxation area. The spa concept creates an ambient experience through the use of lighting to contrast with external vistas of city life. Clean lines, calming colours, distinctive materials, soft finishes and lighting draw attention to handcrafted surfaces and upholstery. The use of space is maximised by the inclusion of corner lounges and split-level seating schemes, while key elements, such as the relaxation pool and saunas, are positioned next to windows to bring the outside in. Varying ceiling heights in the treatment rooms and lounge areas further create an uplifting spacial experience.

www.4seasonsspa.com | www.fgstijl.com www.sirhotels.com/de/nikolai

Style suppliers Seating: Roberti Changing area furniture: Varaschin, Decor Walther Locker room accesories: Fit Interiors, Dyson, MUUTO Waterfall effect taps and shower accessories: Gessi, Grohe Shower and cabinet handles: Custom-made by Quincalux Lighting: LE KLINT, Delta Light Soft furnishings: Kirkby design Ceramic tiles: Ariostea. Feature wall tiles: Unica Treatment room ceiling panels: dukta Sauna cladding: Bisazza Mosaic

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Style Design, form & function

LEMI q

Nettuno Specifically designed by LEMI for the performance of hydrotherapy-based spa experiences, Nettuno is desribed as an ‘under the rain’ treatment bed. A seamless mattress, created to resist the ingress of water, includes a face hole to allow a relaxing experience for the client. This sits on a waterproof base that features two electrically adjustable columns that are operated by remote control. Three electric motors permit height, back, leg and tilting adjustment, allowing therpists to perform a wide variety of different treatments while still offering maximum comfort for the client. Powered by an integrated battery, the couch automatically returns to a flat, minimum height position from any previously applied setting.

www.lemispa.com

David Harber p

Hydra An elegant tree-like sculpture, David Harber’s Hydra is cast in solid bronze with a choice of an oxidised or a verdigris patina. With light dancing across a cluster of organic forms, the artist describes a process of ‘mass becoming energy’ as the sculpture brings a new sense of lyrical movement to the landscape. For a personal touch, the fronds can be engraved with words of the client’s choice.

www.davidharber.co.uk

Majestic Towels 

Memory Foam Bust and Back Support A unique registered design allows the Memory Foam Bust and Back Support from Majestic to relieve pressure points on breasts when female clients are face-down during body treatments. Produced from the highest-grade memory foam, the innovative support moulds to each client’s body shape, reacting to weight and body temperature to ensure a perfect fit before returning to its original shape after each use. Created with a comfortable face hole so clients can breathe easily, the support also enhances the alignment of the spine when clients are in a reclined position. A luxurious washable soft-touch cover is included and additional covers can also be ordered in a colour range that includes white, aubergine, bitter chocolate and steel grey.

www.majestictowels.co.uk

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Luxury affordable

Pictured Above: The New Florence Nail Bar

t: 01282 619 977

e: sales@rem.co.uk

w: www.rem.co.uk

Style Design, form & function

Sommerhuberq Lounger Three Plus The heated Lounger Three Plus from ceramics manufacturer Sommerhuber features a floating design and ergonomically shaped surface that aims to nestle the body and mind. A positively inclined backrest facilitates reading and working as well as relaxing, and the Lounger Three Plus is finished with the company’s own ergonomically shaped, large area Heat Storing Ceramics, which gently radiate warmth to provide a soothing effect on the autonomic nervous system. As well as their health-giving benefits, Sommerhuber’s Heat Storing Ceramics are extremely hygienic and the Lounger Three Plus has just two transverse joints, making it very easy to clean. Available at a height of 22cm or 33cm and at a length of 170cm, the Lounger Three Plus is ideal for smaller rooms and can be finished in a choice of 18 glazes.

www.sommerhuber.com

Buttercups  B035 and B036 tunics Looking to the lighter and brighter days of summer, Buttercups has introduced a new easy-to-wash, quick-dry and non-crease fabric that offers the cool, classic look of linen without the maintenace requirements. The innovative textile is showcased in two new tunic designs. Available in emerald, grey, lilac and sapphire, the B035 tunic (pictured) has a flattering high V-neck, a back zip and a waist-cinching tie belt. It has the feel of a kimono jacket, but its hip-skimming length and shorter sleeves make it extremely practical for busy therapists. A combination of loose arms and the new linen-look fabric make Buttercups’ B036 tunic perfect for hotter working conditions. Available in plum, grey, lilac and sapphire, a removable obi belt adds an on-trend Eastern touch and pulls in the waist for a flattering look.

www.buttercupsuniforms.com

Curiousa & Curiousa p Isabel Chandelier The Isabel Chandelier from Derbyshire, UK-based bespoke lighting company Curiousa & Curiousa would add a touch of colour to any spa environment. Created to order, the light fitting is constructed using hand-made bone china and hand-blown transparent glass stems with semi-opaque shades in aqua, lichen, blau and rosa colours. These delicate choices create an ethereal centre piece, emanating a subtle, delicate style. The chandelier is named after designer Esther Patterson’s close friend, Isabel Cordero-Padilla, whose commission inspired its design. “Isabel has a very adventurous personality and has always been an inspiration to me. It was her idea to mix semi-opaque glass shades with small bone china stems I’d hand-made for a previous project,” explains Patterson. Allowing an extra range of application, the Isabel Chandelier is available as an IP65 rated version for use in all wet areas, near sinks, baths and showers. www.curiousa.co.uk

Every issue of European Spa showcases the best in spa equipment design, textiles and furnishings. Contact David Fagan on +44 (0)115 950 4748 or email david.fagan@spapublishing.com

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NILO SPA DESIGN The excellence of wellness MADE IN ITALY Nilo is a world leading company for design, manufacturing and commercializing furniture and equipments for spas and salons dedicated to body care, wellness and beauty. The highest level of comfort and performance is combined with the new sensory level. An archetype in the world of Beauty Design.

Nilo s.r.l. - Via Armani, 1A - 42019 Scandiano (RE) Italia tel. +39.0522 7631 - fax +39.0522 766676 - info@nilo-beauty.com - www.nilo-beauty.com

Between the covers

We connect you with the best brands serving the spa and wellness sector. This issue of European Spa features the latest expertise, news and developments from: [comfort zone] 63 111 Skin 11, 56 4SeasonsSpa 91 Aachen Wellness 19 Amet 78 Anapos 48 Andy Thornton 48 AR Services 48 Ariostea 91 Aromatherapy Associates 18, 22 Astral Lighting 78 Barr + Wray 32, 39, 89 BC Softwear 32, 48, 51, 90 Beierholm 78 Belava 32 Biologique Recherche 19, 23, 60 Bisazza Mosaic 91 Book4Time 13 Booty Builder 71 Bright Green 48 Buttercups 94 Carita 19 Casall 78 Caudalie 2, 55 CND 57, 78 Coachhouse8 19 CODAGE Paris 22 Crown Lockers 32 Cybex 72 Curiousa & Curiousa 94 David Harber 92 Davide Macullo 18 Decléor 48, 56 Decor Walther 91 Déesse Pro 32, 41 Delta Light 91 Dennis Swain Architecture 32 Dermalogica 22, 64 Designworks 48 dukta 91 Dyson 91 Edmond Shipway 48

Eleiko 78 Elemental Herbology 32, 37 Elemis 4, 48, 56, 60, 78 Ellisons 32, 48, 86 EMCCC INSEAD 42 Eminence Organics 60 EP Consultancy 48 ESPA 19, 28, OBC Executive Fitness Foundation 66 FGStijl 91 Fit Interiors 91 FOREO 67 Forum HOTel&SPA 42, 43 Freedom Wellness Therapy 24 Freemotion Fitness 71 Germaine de Capuccini 8, 24, 57 Gerrard International 44, 58, 62 Gessi 91 Gharieni 86, 88, 90 Global Wellness Summit 17, 20, 21 Graven Images 22 Grohe 91 Haines 48 Hammer Strength 72 Harpar Grace 32 Hashtag Organics 46 Hästens 78 HB Architects 32 Indoor Cycling Group 72 Inline London 32 IONTO-COMED 18 Irish Spa Association 53 iS Clinical 22 ishga 22, 56 Iso Benessere 89 ISPA 19 Jackson Design 48 Jessica 19, 32, 58 Johnson Health Tech 77 Keith Simpson Associates 48 Kirkby design 91 KLAFS 26, 90

Koncept 19 L’Occitane 60 La Rue Verte 46 Lashus 32 LE KLINT 91 LEMI 78, 92, 99 Life Fitness 72, 78 Living Earth Crafts 32, 48, 86 London Spa Company 24 Made by Zen 97 Made for Life Organics 19, 32, 58 Majestic Towels 83, 92 Margaret Dabbs 32 Matrix Fitness 77 Metropolis Arkitektur & Design 78 Mii Cosmetics 32, 44, 54, 62 Murad 60 MUUTO 91 Natura Bissé 16 Natural Living 19 Natural Spa Factory 48 Nicki Kurran Spa Consultancy 32, 86 Nilo 95 Nor Tekstil 78 Oakes UK 48 Oakworks 73 Ojmar 32 OPI 48 Ornate Garden 32 OSKIA 32, 57 Pave Aways 32 Pavigym 70 PINO 78 Porcelanosa 32, 48 Precor 72 Premier Software 15 Processing 78 Quincalux 91 React Fitness 71 Reddy Architecture + Urbanism 22 REM 86, 93 Resources for Leisure Assets 42

Rigo Spa 32 RMS 78 Roberti 91 Saltability 86 Sanatio Naturalis 62 SciFit 72 Simple Locking Solutions 32 Sisley 60 Skierg Machine 78 Sommerhuber 32, 94 Sothys 59, 62 Spa Life Ireland 25 Sparcstudio 48, 53 SPATEC Europe 31 Springer Miller 32 Styku 71 Susan Gerrard Beauty Academy 44 Sweet Squared 57 Swims 78 TAC 78 Technogym 18, 19, 74, 75 Temple Spa 85 Thalgo 6, 19, 60 The Jordon Group 48 The Organic Pharmacy 57 The Spa PR Company 98 Totally UK 24 UK Spa Association 19, 32 Unbescheiden 18 Unica 91 Universal Contour Wrap 24 Varaschin 91 VITALIS Dr Joseph 78 Vive Technologies 32 VOYA 58, 61 Waterrower 76 Wattbike 71 Wavestone 86 WDT 32 Wisdom Works Group 17 Zimmer MedizinSysteme 18

To discuss any bespoke advertising requirements, please contact the sales team at European Spa, T: +44 (0) 115 950 4748.

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CONNECTING WELLNESS LEADERS “European Spa is an invaluable resource for spa and wellness investors, managers, developers, designers and suppliers.”

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International news, innovations and investment Product, treatment and wellness intelligence Interviews and expert knowledge Exclusive reports on spa and wellness projects Design inspiration and equipment launches Previews of the best industry events

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Last Word Tracey Stapleton, The Spa PR Company

Marketing your business through a crisis The Spa PR Company founder Tracey Stapleton advises those hit by the coronavirus outbreak

o matter where you are in the world, the coronavirus represents a crisis like no other – one that has been impossible for any of us to fully prepare for. What we have to remember, though, is that things will return to normal at some stage, albeit a new kind of normal. Thinking and planning ahead in a crisis is critical to your business and what you do at each stage of a crisis can make or break your brand. The way you treat your employees, suppliers and customers can either create powerful bonds for a lifetime or lead to bad feelings; the messaging you send out can reassure and support your market or anger and upset them. Marketing is one of the most vulnerable functions of a business in a crisis and often the first to be cut, but it plays a central role in finding new ways to drive demand and engagement as well as steadying anxieties and communicating strong, positive and consistent brand messages. Here are seven steps to make a crisis more manageable: 1. Stay calm. We make much better decisions when we are in a calm state. It’s important that tiredness and emotions don’t influence the process as you need to have all your strength to take intelligent action. One way of doing this is to distance yourself from the problem and look at the bigger picture. It’s much easier to come up with a solution if you’re not caught up with the detail. 2. W ith any crisis, there’s the initial critical phase, a time of evaluations and planning when you need to act quickly. Assess the facts from reliable sources, see how the brand and business is impacted, then create a strategy for continuity. This is a time to limit damage, look after your staff and see what your company can do for your clients and community to satisfy their needs. 3. At each stage of a crisis, you should assess your messaging. The critical stage is not a time to be promotional but to showcase your positive values. In the case of coronavirus, the important message is one of togetherness and support. Later on, when the situation improves and recovery starts, it will be one of celebration. 4. Do good. If this is a shared crisis, see if your business can play a role in alleviating the situation for others. As a spa operator, this is a time to demonstrate your true wellness values. Can you help your local community? Can you take any part of your business online to help the wider public? Is there more you could do for your staff?

5. Keep your communications going. You may not be able to offer clients your normal service but you can still involve them in your brand, whether that’s through helpful ‘spa at home’ and self-massage tips, recipes, or even gift ideas. 6. Stay one step ahead. Nothing stays the same and while you may not be able to predict exactly when things will improve, you can keep monitoring the market and taking advantage of all opportunities. 7. Be creative. In times of adversity, creativity really does bring positivity to everyone involved. In the current crisis we’ve seen people come together from all round the world in an online global choir; deliver postcards of help to older people to tackle isolation; and a French luxury goods group has converted its perfume factories to make hand sanitiser. As they say, there is good and bad in everything! Tracey Stapleton is managing director of The Spa PR Company in London. Starting her career over 30 years ago at one of London’s largest consumer agencies, she has experience in working with major brands as well as in business development. She has previously developed crisis strategies and management for a number of clients in the leisure sector. www.thespaprcompany.com

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MODERN ALCHEMY Sacred rituals and ancient wisdom, reimagined for modern day souls

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European Spa magazine Issue 75

Articles inside

The Spa at Carden Park, UK