LINGERIE & SWIM AVANT-PREMIÈRE The Salon International de la Lingerie and Interfilière Paris 20-21-22 January 2018
EDITORIAL
HELLO PARIS HERE COME THE SALON INTERNATIONAL DE LA LINGERIE AND INTERFILIÈRE PARIS, THE ULTIMATE DESTINATIONS FOR FINDING INSPIRATION, TAKING TIME OUT, AND LEAVING FULL OF GREAT IDEAS.
This season is all about retail, a word on everyone’s mind and lips. Because yes, retail has been completely shaken up by the digital era. More than ever before, this is every brand’s challenge today. Especially since consumers are now more than just informed; they are confident and establishing fashion’s new codes. «70 percent of consumers would like retail spaces to be full of life and propose special events.» Consumers no longer want to buy a product, they want to experiment, share, dive in, and be enriched. By answering three simple questions, “Where to sell?», «To whom?», and «How to sell?», the Salon International de la Lingerie invites you to understand and interpret retail’s new codes. Interfilière Paris, the expert on lingerie, loungewear, and swimwear’s finest arts, will bring you a turnkey «story living». Visit Interfilière and you’ll see a complete and elite offer of what’s best in the lingerie and swimwear fabric market. This edition is, above all, a total immersion in the world of finishings with our explanations and interpretations for the season. The artistic «Surface» exhibition will present both forecasting information and inspiration. This season is characterized by a desire for renewal, for enhancing fabrics, and for sparking clients’ imaginations! Adding finishing techniques to fabric is like adding value to your boutique. What’s critical today is knowing how to be open to new ideas. How can you do that? Find the keys to success at the Salon International de la Lingerie and Interfilière Paris on 20-21-22 January in Paris. Contact: hotline.visiteurs@eurovet.fr 00 33(1) 47 56 32 42
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#RETAILRENEWAL Brands are experiencing profound changes in the way they imagine and think about products and collections. Today their strength lies especially in marketing and communication. This is why retail is now assuming its rightful place in our sector. Helping points of sale transform to better meet consumers’ needs is the main theme of the Salon International de la Lingerie. This year the trade show is set up like a Parisian flagship store where you’ll find the latest in merchandising inspiration for retail businesses.
Analyzing four effective retail spaces Find this information in the Trend Forum and throughout the trade show
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#RETAILRENEWAL
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THE STORE: A STRONG IDENTITY Advantages of the Store? ¡ Strong pieces: the boutique’s signature
¡ An offensive marketing strategy based on a clear segmentation of products ¡ Merchandising in line with the boutique’s products and DNA
In summary, a stylish, design-oriented boutique that invites and delights!
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WHAT IS, ACCORDING TO YOU, THE REASONS OF THE SUCCESS OF YOUR SHOP AND HOW DO YOU FEEL THAT YOUR CONCEPT IS DIFFERENT FROM TRADITIONAL SHOPS? (EG: THE SERVICES, THE TYPE OF PRODUCTS…)
rêve rouge caters to a new mindset. In a relaxed atmosphere, with a level of expertise and service not often found at mass-market retailers, the shopping experience fuels the excitement of finding ‘hidden gems’ and a sense of pleasing all senses. It is truly about its tag line: “for the love of me”. HOW DO YOU CONSIDER LINGERIE TODAY?
Rêve Rouge Lingerie Store Toronto, Canada Interview from LILIANA MANN, founder of Rêve Rouge Lingerie Store in Toronto, Canada
WHEN AND WHY DID YOU OPEN THE RÊVE ROUGE STORE?
We opened rêve rouge the summer of 2017, following my long dream for a store geared to millennials, in response to this generation’s love of lingerie.
There’s a fresh new approach to lingerie shopping happening – on a number of levels. Women, especially young women, are choosing lingerie to wear for their own pleasure. They’re shedding the notion that breasts need artificial padding and are embracing ‘barely there’ styles as well as raising the expectation of comfort. It’s as much or more about how lingerie feels than how it fits. The ideal bra should feel like a favourite pair of jeans. WHAT IS THE ADVICE YOU COULD GIVE TO ALL THE RETAILERS LOOKING FOR CHANGES, NEW PRODUCTS IN THEIR SHOP?
The social media trend of ‘lifestyle curating’ inspires people to make more thoughtful purchases. It’s a less-is-more approach to buying quality lingerie with enticing ‘just-gottahaves’ that are worth the spend. Retailers need to capture that spirit in what they buy and the way they present it. Think about lingerie more as a fashion accessory than functional apparel.
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#RETAILRENEWAL
Pop-Up Exposed, Galeries Lafayette Haussman Paris, January 2017
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THE POP-UP: PRESENTING CAPSULE PRODUCTS Advantages of pop-up corners? ¡ Creativity the consumer will notice
¡ Eye-catching products that constantly change and with sometimes dramatic
presentations
¡ Central spaces to promote iconic pieces
IN SUMMARY, WITH AN IN-STORE POP-UP YOU CAN CONTINUALLY RENEW PRODUCTS AND WIN OVER A WELL INFORMED PUBLIC!
There’s a double benefit. First, with its immediate, ephemeral feeling, consumers will be curious. And the second big plus is that you can temporarily test specific products and display techniques for your boutique. Do you want to change the way your boutique is organised? Create an in-store pop-up or short term corners in your boutique and make each visit more exciting for your clientele.
You want to create your own pop-up? coaching@eurovet.fr
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#RETAILRENEWAL
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THE CONCEPT STORE: A MORE LIFESTYLE FOCUS Advantages of the lingerie concept store? ยก A new idea for traffic flow,
ยก An unexpected, completely modern setting, ยก A showcase for products.
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IN SUMMARY, THE CONCEPT STORE LETS YOU EXPAND YOUR PRODUCT SELECTION AND TEMPT YOUR CLIENTS WITH IMPULSE BUYS!
Do you want to win over this type of client? It’s simple. Use a dedicated display fixture (like an armoire or shelves) in your boutique to present new products in tune with the season. Success is guaranteed!
Ma P’tite Culotte opens its first experimental space ... in the 7th! Un combinaison galerie/showroom/bureau/ boutique qui stimule les sens et bouscule les codes. www.maptiteculotte.com - 14-16 boulevard Poissonnière 75009 Paris
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#RETAILRENEWAL
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THE ONLINE STORE: CREATE TRAFFIC!
Internet has become the perfect tool to generate online traffic. With lingerie enjoying terrific success online, we’re seeing the arrival of blog shops that bring a new lingerie buying experience! Our tips:
THE CLASSIC E-SHOP: JOIN THE WEB ADVENTURE!
Don’t take any risks when you start out! ¡ Sell classic, timeless lines, meaning core products for women’s wardrobes, ¡ Sell products that are easy – easy to wear, easy to care for, etc.
www.lemoncurve.com
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BLOG SHOPS AND ONLINE SHOWROOMS: GENERATE IN-STORE TRAFFIC!
¡ Use strong editorial content to introduce brands, ¡ A hybrid blog creates interest in a point of sale, ¡ A new showroom type approach encourages people to come to the boutique. A blog shop recommends a boutique’s brands and special events with an on-trend website that creates desire! Le Pop Lingerie, Geisselstraße 10, 50823 Köln, Germany www.lepoplingerie.de
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#EXPOSED
THE TRADE SHOW'S ALTERNATIVE CONCEPT STORE
Albertine
D nu D
Le Petit Trou
Nubian Skin
à shopper sur www.exposedparis.com à retrouver au Salon International de la Lingerie, espace Exposed Rossell England
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Body & Clyde
Christina Leonor
Cisô
Corporelle
Dora Larsen
Else Lingerie
Hesper Fox
L’Angelique
Lyn Lingerie
Marika Vera
McAlson
Naelie
Only Hearts
Opaak
P Le Moult
Paloma Casile
Studio Six
Superbe
Taryn Winters
Undress Code
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#MATERIALSINSPIRATION
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#MATERIALS INSPIRATION
In January around 10 guests, including a design school, fabrics and fibre manufacturers, and brands from different sectors, will use their creative work to illustrate the diversity and complexity of tomorrow’s lingerie. One example is the athluxury trend with details that have become key to completing an outfit. Also in the Forum, the «Nature moves us» project will alert visitors to our planet’s urgent environmental situation and to the exceptional wealth of inspiration that surrounds us. The organic-ecological influence is now an added value in our wardrobes. The project’s mission is inspiration of the highest order. The twice-yearly trend guide will celebrate its 30th birthday with a look back at the last 15 years. What has happened to the «new woman» who was talked about in the first edition of the «Evolution Guide».
For this edition, summer 2019 will be presented in five themes: Organic, Delicious, Flamboyant, Mosaic, and Classy Find out more at the Interfilière Paris General Forum
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#ENNOBLIRSURINTERFILIERE
FINISHING
OR THE ART OF REFINING TEXTILES For January 2018, «The Exception» space at Interfilière Paris will present surface effect innovations. Visitors’ senses will awaken with this celebration of the ever-changing art of finishing. Industrial or artisanal methods, simple or extremely sophisticated surfaces, and the use of hands or future technologies all come together to continually push the boundaries of this added value element. «The Exception» will also showcase Ideas from a range of sources that rival in complexity and ingenuity. Don’t miss this exclusive showcase for surface innovations.
Whether physical, mechanical, or chemical, textile finishing consists of adding properties to a finished product. Transforming an unfinished fabric, adding colour with dyes or plant-based pigments, printing with all kinds of designs for moiré, shiny, embossed, or satin effects – the results are multiple, even infinite.
Find out more at Interfilière Paris’ «The Exception» space
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#FINISHINGATINTERFILIERE
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THE ‘SURFACE’ EXHIBITION A MUSEUM-QUALITY INSTALLATION USING TOP PERFORMING FABRICS AND ACCESSORIES AND DIRECTED BY SYLVIE MAYSONNAVE WILL ALSO BE PART OF THE INTERFILIÈRE PARIS TRADE SHOW.
Brushing, embossing, pleating, wrinkling, bonding, adding metallics – the secrets of finishing will be revealed. This must-see installation is a mirror of the rapidly growing finishings market and an especially important inspiration source for visitors!
Find out more at Interfilière Paris’ «The Exception» space
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#DESIGNEROFTHEYEARINTERFILIERE
CHEYNET IS THE STORY OF A COMPANY THAT’S PASSIONATE ABOUT TEXTILES AND WHICH, SINCE 1948, HAS APPLIED VISION AND COMMITMENT TO MANUFACTURING PRODUCTS FOR THE LINGERIE AND LEGWEAR MARKETS.
Cheynet & Albertine
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CHEYNET
INTERFILIÈRE PARIS 2018 DESIGNER OF THE YEAR
A specialist in manufacturing narrow stretch fabrics, Cheynet has integrated every step of production, from preparing yarns to finishing ribbons. Anne Menager, Marketing and R&D Manager, has a clear vision about tomorrow’s challenges, with one priority being ongoing development in export. The company represents a perfect combination of technical expertise and style. The Group takes a daring, brave approach every day to meet goals which include stabilising its lingerie activity, which accounts for 60 percent of sales, and developing the ready-to-wear, athleisure, and swimwear markets. CHEYNET boasts over 300 partner-clients across three continents – Europe, Africa, and Asia. Chantelle, Andres Sarda, Sigvaris, Bonpoint, and Salomon are some of the names that put all their trust in the company. Its vertical manufacturing system gives CHEYNET a major role in researching new generation stretch products. The company is the uncontested leader for lingerie accessories. In recognition of its constant renewal, its developments, and its ability to listen to clients, CHEYNET is the Interfilière Paris 2018 Designer of the Year in the lingerie category. Visit Booth S23 at Interfilière Paris
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#DESIGNERLINGERIE
WACOAL
THE SALON INTERNATIONAL DE LA LINGERIE 2018 DESIGNER OF THE YEAR
Wacoal, a renowned brand in the lingerie sector, For fall/winter, Wacoal introduces is dedicated to beauty, serenity, and innovation. Flamboyant Red, the new colour for the An icon in Japan and Asia and a leader ‘in the Sexy Shaping collection. Reshape is a way United States, the company is currently enjoying to specifically showcase the company’s strong growth in Europe with its creative, shapewear expertise using a special marketing innovative lingerie that has made women and merchandising approach. beautiful for over half a century. Today Wacoal is The Wacoal research centre, at the heart one of the biggest groups in the of innovation Wacoal is ‘WOMEN CHOOSE global women’s lingerie sector. committed to premium Wacoal Europe is active across products with the highest WACOAL LINGERIE the world’s main markets, standards. Using this FOR ITS INCREDIBLE producing and selling six philosophy, the company COMFORT WHICH separate brands: Wacoal, Freya, set up the Human Research IS THE RESULT OF A Fantasie, Elomi, Goddess et b. Centre in 1964. The Centre is PERFECT BALANCE Tempt’d dedicated to scientific research BETWEEN WELLBEING, on feminine beauty and to TECHNICAL EXPERTISE, studying women’s bodies in all their complexity. The DESIGN, AND objective was to adapt and ELEGANCE.‘ design products that are right for all female morphologies. The Centre currently employs 33 people, including 22 women. Research covers a vast range of areas, from fabrics to perception, and from psychology and lifestyle to physiology.
Visit Booth A22 at the Salon International de la Lingerie
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#CONFERENCES
TALENTS
JEAN-CHRISTOPHE BONIS
AUDREY DARDENNE
The future is his profession, even though he travels the world with a backpack! JeanChristophe Bonis, a modern day adventurer, is passionate about new technologies. This speaker, author, nomad, blogger, coach, and PhD candidate is a tireless traveller who’s always looking for innovative projects. He’ll share his vision of tomorrow’s retail.
With 17 years experience working with global design agencies on everything from creative strategy to manufacturing control checks, Audrey Dardenne has a strong retail culture. Her focus is on select markets in a range of sectors such as beauty, spirits, fashion, and lifestyle in France and around the world. Using her keen interest in consumers’ socio-cultural behaviour, she’ll present the new retail trends from the Prospective 2018 study published by Agence GrisMarine where she works.
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High-energy conferences will present well known top speakers who share their experiences. Here’s an introduction to four of the speakers you don’t want to miss!
CHRISTINA DEAN
LILIANA MANN
Christina Dean, a former journalist, is today an advocate for sustainable fashion! She’s the founder of the nongovernmental organisation Redress, which since 2007 has been a leader in Asia for promoting a sustainable fashion industry. She went on to develop the EcoChic Design Award, now an important competition for emerging fashion designers. This ambassador for the cause travels around the world redirecting industry and consumer outlook towards a sustainable fashion reality. She’ll speak about the major opportunities and achievements for sustainability in 2018.
This true enthusiast has worked for over 25 years to serve lingerie and women. Her commitment to women’s wellbeing is limitless! She is the founder of the Linea Intima brand, which today includes five lingerie shops in Canada. She’ll tell visitors about her new ideas for retail based on the millenials. Thanks to a completely new product segmentation, she has been successful in winning over this new generation of consumers. Learn about her range of adapted products and especially her new ways of selling in her Rêve Rouge boutique!
Be sure and look at the entire conference program at www.lingerie-paris.com
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#ON THE SCENE
REPORTING FOR YOU...
The Salon International de la Lingerie & Interfilière Paris
EVERY YEAR IT’S THE SAME STORY. EACH TIME I TELL MYSELF THAT LAST YEAR’S VISIT WENT BY TOO FAST AND THAT NEXT YEAR I’M GOING TO GET ORGANISED DIFFERENTLY.
January 2017, with two weeks before the trade show I go to the online site. My personal space lets me register and order my badges – quick and easy. Then I take the time to look at other services and find out I can directly contact all the brands1 at the trade show. What if I set up a meeting with Zimmerli2? It’s true that for some time I’ve been tempted by the idea of having their luxury cotton line with the other basics in my store. But each time I stop at their (very successful and very crowded) booth, they ask me to come back later. Then I find another service, the Personal Shopper. I know it exists at the trade show, but online3 is better for me. I explain my concept and my wish to expand my product offer. Why not with beauty products? My friend Alexia, a designer who lives in London, told me one day that she buys her perfume in a very exclusive lingerie boutique in Islington. My virtual Personal Shopper gives me a precise list of choices of loungewear and nightwear brands and tells me about «Exposed», a new trade show space. Two cosmetic brands will show their products there. My shopper also suggests I download the mobile app where I can find all the exhibitors and create a wish list of brands a few days before I go to Paris and the show. I don’t arrive too late the day before the show since I want to enjoy an evening out in Paris. The trade show is also a chance to see Alexia, who’s a serious Interfilière Paris4 fan. We have dinner together in our favourite little bistro in the 14th and I show her my app. She offers to go with me the next day to «The Exception», a new concept this year that’s somewhere between a materials forum and an art exhibit. This year’s theme? «Ultra Lightness»5.
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TO DO ! Book meetings online Retail academy
Personal Shopper Catwalk
Conferences
DAY 1 It’s 10 am6, I get to the trade show7. I like to start my visit with the Trends Forum. Next I stop at Biotiful Lunch for a glass of fresh juice and to take some notes on the products and brands that inspired me. I also take the time to look at «The Selection» Guide and my app. This evening is «The Selection» fashion show. I send a text message to Alexia. This time I absolutely want to go … and have a drink in a cocktail bar … and also have dinner in one of those chic restaurants where there’s never an available table. I continue visiting my brands at the tradeshow. Even though I want to be super efficient, it takes a crazy amount of time, because it’s always so much fun to see the new collections and catch up with all the great people I’ve worked with for so long. It’s almost 3 pm when my phone rings – Alexia is waiting for me at Noura. We meet there for a light lunch (this is clearly a trend) and we leave together to explore «The Exception» at Interfilière Paris. It’s so interesting for me to see the other side of the business, especially through her expert eye. When it’s my turn to take the lead, I offer to guide her through the new «Exposed» space, where I want to take a look at those two beauty product brands. I’m mad for Benamôr and the mochis in the neighbouring booth. Next we go see the young designer section before showing up with everyone else who’s impatiently waiting at 5 pm for the fashion show to begin. 1
DAY 2 Alexia and I have a coffee together before starting our days. During the morning I have all my meetings organised with the brands the Personal Shopper suggested. Even if I have to rush, I always take the time to attend a conference. I check my app and see I have a choice between «Crossover lingerie and beauty» at the Salon International de la Lingerie, and «Searching for infinite softness» at Interfilière Paris. It’s 3 pm. I call Alexia to see what she’s doing since I’ve almost finished at the trade show. She says that’s she’s still in a meeting, but not for much longer. I use the time to wander around the booths a bit. Alexia is waiting for me at the exit. She has stopped at the concierge8 who gave her information on current exhibitions, especially at the Decorative Arts Museum and the Palais Galliera. The concierge also reserved priority-access tickets for us along with a table at a great restaurant in the Marais. By Daniela V.S, Buyer.
In your personal space, ‘Book meetings’ section - 2 400 brands participating - 3 personalshopper@eurovet.fr - 4 160 exhibitors participating 5 2018 theme: Finishing - 6 Opening hours: 9am - 19pm - 7 Free shuttles from Parisian train station and airports - 8 conciergerie@eurovet.fr
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Presale rates: €26 until 5 January 2018 €31 from 6 January to 19 January 2018 €36 during the shows
www.lingerie-paris.com - www.interfiliere.com Paris Expo - Porte de Versailles - Hall 1