Exceeding figures

ysed by HOSBEC’s tourism intelligence system and the data indicates that the region will exceed the figures for 2022 over the summer months.

The summer of 2022 is already a valid period for comparative analysis as it was the first summer free of restrictions, masks and any limitations to travel.

If we compare the forecasts with 2019, we only find that in July the forecast is still a little lower (-1.2 per cent), but the rest of the season also shows positive data and slight growth. Moreover, this drop in July data has two clearly identified causes: firstly there is the electoral period, which will have an impact on the holiday calendar, and also there is the period of school exams that take place during the first two weeks of July, which especially affects family tourism.

Fede Fuster, president of HOSBEC, confirmed: “Bookings are currently at 80 per cent for July and verging on 90 per cent in August, with this forecast being practically uniform on the Costa Blanca and in the Valencian Community.

“However, the predictive models tell us that we will reach 89 per cent for the month of July as a whole.”

In terms of crystallised bookings (those that are already effectively settled in the booking systems and many of them paid and confirmed), the four-star superior hotels in Benidorm are the best performers in the statistics with almost 84 per cent of confirmed bookings, while the rest of the destinations in the Valencian Community are between 70 and 80 per cent.