€2 Cinema tickets

NOWADAYS, almost everyone uses streaming services, whether it’s Netflix, HBO, Amazon Prime or another platform, and trips to the cinema are becoming less and less common.

In a bid to boost cinema attendance, the Spanish government has launched an initiative with the participation of 420 cinemas including Kinépolis, Yelmo and Cinesa to bring audiences back to the cinema.

Those over 65 will be able to get cinema tickets priced at only €2 on Tuesdays at 3,000 cinemas in Spain, starting from July 11.

According to data from the Institute of Cinematogra­ phy and Audiovisual Arts (ICAA), an estimated 9.5 million people over 65 will be able to benefit from this discount, as one of the sectors of society most affected by the pandemic.

After the Covid ­ 19 pandemic, cinema attendance has slumped, however, those aged 65 or older are the age group that has shown the most reluctance to return to the cinema.

The average cinema ticket costs around €8 in Spain.

Ione Belarra, a politician in the Podemos party, is urging Sanchez to extend this offer to the unemployed, disabled and young people between the age of 15 and 29.

This summer, the European Commission invites visitors to indulge in products including the DOP Mahón­Menorca cheese, sobrasada, and ensaimadas from Mallorca, and to savour the unique taste of the IPG­certified Ibiza olive oil while in the Balearic Islands.

While in mainland Spain, the European Commission says guests should treat their taste buds to the finest varieties of jamon including Teruel, Serón, Trevélez, and Jabugo, which all boast distinguished IPGs. And, naturally, they also invite guests to relish the distinctive flavours of DOP wines like Rioja, Rueda, and Rias Baixas.