Exclusive Marketing Services - Engel & Völkers Boston

Exclusive Marketing Services Achieving the Highest Value for Your Property

We would like to personally thank you for the opportunity to discuss our Exclusive Marketing Services with you.

Engel & Völkers is positioned to assist you with all of your real estate needs. Our team prides itself in over one hundred years of combined experience in the sale and rental of distinctive residences in the Boston area. Our group of seasoned professionals have a proven track record of assisting owners in reaching their ultimate sales goals.

We take great pride in the fact that we invest significantly more advertising dollars to promote our individual listings than most of our competitors. With over 90% of prospective buyer’s searches now beginning online, we utilize the most viewed listing sites available. Included in this package is a partial list of sites utilized.

This increased visibility has strengthened our brand while generating a constant flow of inquiries from qualified buyers. By targeting the largest and fastest growing websites nationally and locally, we position our seller’s property to attain the highest value .

We are confident that you will be extremely satisfied with our services.

Thank you for your consideration, Valerie Post and Keith Shirley Engel & Völkers 46 Gloucester Street Boston, MA 02115 valerie.post@evusa.com keith.shirley@evusa.com 617-908-4000 (direct)

Our Mission To provide a high level of professional and personalized service while attaining the best possible price for your property.

Our Commitment To design a comprehensive marketing campaign geared to your specific property and needs.

To provide you with regular feedback from prospective buyers.

To protect your personal, financial, and confidential information.

To promptly communicate all offers in writing.

To guide you through the negotiation and closing process.

Our Guarantee We stand by our service.

If we do not perform to your expectations, you are free to terminate our services at any time.

The Post Shirley Team Bring your home to life

• Post Shirley Team is in the top 1% of sales agents in Boston and part of Boston’s Top 20 • Valerie Post & Keith Shirley are co-founders of Engel & Völkers and Meridian Realty Group

Valerie Post & Keith Shirley

• We employ 5 full time staff members who support Post Shirley marketing efforts • Engel & Völkers has over 50 agents • Agent backgrounds include lead sales agent for 300+ development to high end homes in Manhattan • Multilingual team where 30% of sales came from foreign buyers

Competence, exclusivity and passion The core values that define us There is a single vision shared by the thousands of professionals who represent Engel & VÜlkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context—with total passion.

To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce

the meaning of our brand for each and every Engel & VĂślkers advisor.

Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.

Seller Representation Our concierge level of service Your Engel & Vรถlkers advisor will tend to every need throughout the home sales process to ensure a worry-free experience for you. You can expect insight and information from a market expert, marketing strategies tailored to your property, proactive communication and ongoing consultation. The marketing professionals at Engel & Vรถlkers who

support our advisors have committed themselves to a clearly defined goal: to identify the maximum value of your home and to sell it for the best price possible.

Using our broad range of expertise and the specialized training received at our company-owned academy, we dedicate ourselves to this goal and perform with total passion.

Initial assessment Beyond the transaction

Presenting our strategy

Creating the marketing campaign

From offer to closing

Concierge service throughout

Planning a successful open house

Global marketing support Fully dedicated team of experts Engel & Völkers manages a worldwide marketing department in our corporate headquarters in Hamburg to support our shops and advisors worldwide. We also have a marketing team in our North America corporate headquarters in New York City to focus specifically on the properties we represent in the Americas.

In each of our shops, a dedicated marketing specialist works with our advisors with support from our national and global marketing teams to create customized, multi-channel campaigns for each property we market.

We take a data-driven approach that starts

with research. We identify the unique qualities of a property and place it in the context of current and trending market conditions. We identify target market groups and create campaigns to provide maximum exposure of the property but with messaging and branding to attract the most qualified buyers. We also access Engel & Völkers’ propriety international network of clients who already consider our brand as a trusted source of valuable real estate properties.

Properties listed with Engel & Völkers share the same recognition of representing a higher standard.

Exclusive service for exclusive real estate clients The Private Office establishes an exclusive referral platform in order to generate new, additional customer contacts in a very affluent group of customers for the Group’s three core business areas of Residential, Commercial and Yachting. A close network of contacts is established with private banks, family offices, tax advisers, lawyers, etc.

The target group of the Private Office consists of so-called “high net worth individuals” who have a set amount of liquid assets.

The Private Office works closely with partners of the Group at the respective locations. Here, the partner is the local expert in each case, true to the motto “think global, act local”.

Successful property sales are built upon solid advice Why Choose Us?

• Strong Negotiating Skills

• Last year captured 98% of our clients‘ current asking price or higher

• Last year secured a willing and able buyer for our clients within 31 days (on average)

• We spend over $1270 per day on direct advertising

• Advertising dollars promote the properties and not the agents

• Fully staffed offices open 7 days per week in retail locations located in the heart of Back Bay and South Boston/ Seaport

• Member of Top Agent Network

• Significant experience in providing feedback and seeking offers

• Preferred lending with financial institutions

• Full service advertising campaign

• Media Relationships

• Every client is treated like “only you exist”

• When you hire us, you get us!

Marketing Approach to sell your home • Prepare a competitive market analysis inclusive of local market information to set an appropriate listing price to sell your home and get the value you de serve.

• Make recommendations to enhance the marketability of your property • Prepare marketing materials including interactive floor plans and professional photographs • Matterport- 3D tour of your home • For Sale signage on property with your permission and subject to local ordinances • Custom web site with specific property URL • Create specific ads on Boston.com, Zillow, Trulia, Juwai and others • Direct mail pieces including “Just Listed” postcards • Property flyers/marketing materials • 150+ web site syndication • Search Engine Optimization • Ads for internet and print media • Catered brokers’ luncheon • Weekly open houses for both brokers and buyers if desired.

• Assist with finding your next home, or offer to refer you to another office in another location.

How the listing process works from begining to end • For you as the Seller, we conduct a Competitive Market Analysis of your property. This CMA is reviewed to establish a listing price.

• A listing agreement is executed and all information on the property is confirmed. At this point, we are ready to market your property for sale.

• We enter property data in MLS and L.I.N.K. listing services. Newspaper advertising is prepared and placed.

• Professional photographs are taken and posted to internet websites both nationally and internationally.

• Professional floor plans are created for marketing purposes.

• “Just Listed” postcards/letters are sent out to local residents and neighboring buildings.

• Open house schedules for both brokers and buyers are prepared and conducted on a regular basis. Corporate relocation mailings are sent out.

• Appointments are arranged with all cooperating agents with immediate feedback to you.

• All offers are secured in writing and relayed to you promptly. We provide you with guidance on all incoming offers and negotiate counter offers (where applicable) on your behalf.

• We schedule the closing and attend property inspections.

• We work on your behalf!

Concierge service throughout Our focus is on you As an Engel & Völkers client, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little of the activities as you would like.

However, through it all, we will provide proactive and ongoing communication, reporting on the status of your home as often as is most convenient and valuable for you.

You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between

our advisors and clients to be essential.

Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service in achieving your real estate goals.

Detailed information to keep you up to date: ■■ ■■

Written reports after each showing Activity reports on the status of your sale

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Latest market information

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Evaluation for marketing measures

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Advice on aesthetic improvements

All encompassing reach Multi-platform strategy International exposure: Local exposure: All encompassing reach ■■ Engel & Völkers global network ■■ Engel & Völkers Advisor’s contacts Multi-platform strategy and relationships Local exposure: ■■ Exclusive exposé display ■■ ■■ ■■ ■■ ■■ ■■

Engel & Völkers Advisor’s contacts Prominent local publications and relationships Local press opportunities Exclusive Yard sign exposé display Prominent local publications Property showings

Local press opportunities National exposure: ■ ■ Yard sign ■■

Engel & Völkers Property showingsNorth America network National ■■ Engel exposure: & Völkers Shop TV ■■

■■ Private Engel &Residences Völkers North America ■■

network ■■ The New York Times ■■ Engel & Völkers Shop TV ■■ The Wall Street Journal ■■ Private ■■ GQ

Residences

■■ The New York ■■ Vanity Fair

Times

■■ The Wall Street Journal ■■ Condé Nast Traveler ■■ GQ ■■ The

New Yorker

■■ Vanity Fair ■■ Architectural ■■ Condé ■■ The

Digest Nast Traveler

New Yorker

■■ Architectural

Digest

■■ GG Magazine International exposure: ■■ International New York Times ■■ Engel & Völkers global network ■■ International media exchange ■■ GG Magazine ■■ Worldwide exposés display ■■ International New York Times ■■ Global corporate communications ■■ International media exchange Online exposure: ■ ■ Worldwide exposés display ■■

engelvoelkers.com Global corporate communications

evusa.com Online exposure: ■■ shoplocation.evusa.com ■■ engelvoelkers.com ■■ Zillow ■■

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evusa.com Trulia shoplocation.evusa.com Listhub Zillow Frontdoor.com Trulia Realtor.com Listhub Facebook Frontdoor.com Twitter

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Realtor.com Pinterest Facebook

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Twitter

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Pinterest

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Picture perfect Eye-catching imagery We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features.

When a potential buyer notices the right home it is typically love at first sight.

Online or in print, you only have one chance to make a great first impression.

Within the few minutes it takes for an opportunity to be won or lost, when noticing your property, it is all the more critical that the presentation of your property digitally and in print is professionally styled.

On our websites, brochures, print advertising and videos exceptional presentation is not only an essential requirement of the Engel & VĂślkers brand, it greatly increases the chance of connecting your home to the right buyer.

More than photos Zillow Group , Connecting today sopen consumers Matterport with - the always house Zillow galleries, is a leader360° among online real Photo panoramas, and videos lack the feel estatefly-through search engines, reaching 180 that home buyerseach and sellers million visitors month. crave.

Listing Our Matterport 3D tools more comyour home with Engel & Völkers pletely immerses visitors so they can means capitalizing on the country’s create an emotional connection. largest mobile real estate platform with nearly two-thirds of allows visits arriving Matterport technology home through tomobile a valued buyers more devices. through aAsproperty partner, will be Our accessible and see ityour fromhome any angle. disto millions of onlineview visitors, tinctive dollhouse givesappearing home buyers a completely sense of with Engel & Völkersunique branding to truly the property. stand out.

Making virtual a reality Bring your home to life Our virtual reality technology allows prospective buyers from around the world to immerse themselves into your property to help them make a more informed decision. Through Engel & Völkers’ international reach and virtual reality offerings, the possibilities are endless.

Every home has dimension that photos simply can’t capture with distinction.

Whether you’re buying or selling a home, Engel & Völkers has virtual reality offerings to create an optimal experience.

Through Engel & Völkers’ North American partnership with immoviewer, individuals can enjoy stunning 3D guided tours of Engel & Völkers listings to discover every aspect of a home and help target their search. To provide the most premium listing experience for you and your prospective buyers, a virtual listing tour is part of our marketing strategy.

Giving you the EDGE. Smart marketing. Extensive exposure.

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Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world … and we’ve sharpened our EDGE. Committed to delivering the highest level of customer service, Engel & Völkers provides Extensive Domestic & Global Exposure (EDGE) designed to maximize exposure of your listing to qualified, targeted buyers worldwide.

Through the most highly trusted strategic online and mobile marketing partners, the Engel & Völkers network spanning more than 30 countries and the white-glove professionalism of your local advisor, we market your property with the upmost care and competency.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Superior online presence Capturing millions of visitors each day The Engel & Vรถlkers network of websites is at the center of our integrated online marketing strategy. It includes our local, national and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, North America and from countries around the world. Our website leads in the industry for its design, tools and functionality. The intuitive and visually captivating layout of the Engel & Vรถlkers websites enhance engagement and generates leads. As part of the overall web strategy, our shop-level websites concentrate on listing exposure for local and regional homebuyers, while potential buyers can discover our listings throughout the nation from our Engel & Vรถlkers North America site. International buyers visiting any of our other Engel & Vรถlkers websites are also linked into our pages.

Zillow Group , Connecting with today s consumers Zillow is a leader among online real estate search engines, reaching 180 million visitors each month. Listing your home with Engel & VÜlkers means capitalizing on the country’s largest mobile real estate platform with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & VÜlkers branding to truly stand out.

Realtor.com Trusted real estate resource Realtor.comŽ is a leading resource for home buyers and sellers of today and tomorrow. Realtor.com is known as a trusted, comprehensive source of forsale properties in addition to information, tools and professional expertise to help people move confidently through every step of their home journey. Its continued mission is to help make all things “home� simple, efficient and enjoyable for its millions of users.

The Wall Street Journal online: WSJ.com Exceptional exposure worldwide

WSJ.com reaches a global audience each month of 42.4 million digital readers who have an average household net worth of $1,489,932.

When you list your home with Engel & Völkers, your property is seen not only on WSJ.com, but also its affiliated sites targeting Europe, Latin America, India and China.

We ensure that your home has online exposure in all major markets — a high priority for selling premium properties to today’s digital savvy and often international clientele.

JamesEdition.com The world’s luxury marketplace JamesEdition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accoutrements of a luxurious lifestyle.

showcased online to premier global markets including London, Berlin, Milan, Zurich, Hong Kong, Dubai, Moscow, Sydney, Buenos Aires, as well as the United States and Canada.

Engel & Völkers participates in the exclusive real estate listing program for homes on the market for 500,000 euros or greater. With 3 million real estate visits each month by visitors located in 120 countries, your home will be

Listing your home with Engel & Völkers provides access to this desirable audience where 35% of visitors have a household net worth of $5 million or more and 45% own three or more homes.

Juwai.com Connecting with affluent Chinese buyers Our strategic partnership with Juwai. com markets your property to high networth Chinese buyers looking to invest internationally. With an average individual property budget of $700,000 and with 70% of their international property purchases made in cash, Chinese buyers are the largest international buying force in real estate.

Juwai.com, reaching 2 million affluent Chinese buyers each month, is the largest and most authoritative source for global property data and advanced search

designed for the Chinese real estate buyer.

It provides a full range of services to get your property listing accurately translated and formatted to market your property in a way that resonates with this demographic behind China’s online firewall — an extremely important element.

With Juwai.com’s research, statistics and data, Engel & Völkers is able to tailor the marketing strategy for your property to be most effective in reaching this massive audience of interested buyers.

Digital, mobile and social Engaging qualified buyers Mobile devices and online search tools have given homebuyers the ability to know more about a property before their first contact with a real estate professional. We’ve made sure that Engel & VÜlkers properties are included in their research along the way.

Our digital strategy maximizes the exposure of our property listings through partnerships with the most popular real estate search sites, ongoing

video and social media activity and the development of new mobile and tablet apps.

The Engel & VĂślkers brand maintains its quality standards across the board from visual presentations and usability to content on all digital devices. We provide valuable and original digital content, robust functionality and attractive design to retain visitors and keep them coming back to your property.

Social media engagement Engaging fans, creating buyers

Engel & Völkers places special attention in social media where 25% of all online activity is spent. We engage our friends and fans through our Facebook® pages, Twitter® feeds, Pinterest® boards and YouTube® videos ensuring that our brand, services and premier properties remain a topic of conversation.

Our strategy in social media is to be where our clients and potential clients are, providing content of true value and driving traffic to our properties. We also use social media to strengthen our

connections locally by reporting and sharing news and interests happening within our community.

GG magazine Showcasing the Engel & Völkers lifestyle Engel & Völkers’ GG magazine, is a high-end, glossy publication that offers our clients a way to stay informed of the latest news and trends in the world of luxury living. Published seasonally in six languages, GG explores culture, art, design and architecture as well as profiles of innovators, artists and celebrities, and the incredible homes in which they live. GG is also the premium magazine in which we feature premier properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our international network of attractive North American and European markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Private Residences North America Featuring the best of the best Published four times a year, Private Residences North America showcases the premier properties represented

by Engel & Vรถlkers and offers your property both national and international exposure.

This publication is a way for you to reach potential buyers both here and abroad. Private Residences is sought after by Engel & Vรถlkers brokerages internationally for its focus on North American markets.

Additionally, each issue is delivered directly to our exclusive database of home buyers, estate managers, financial advisors and relocation consultants.

A few reviews from past clients The Post Shirley Team was referred to us by a family friend. Prior to beginning working with them, we had scoured the Boston real estate market for well over a year, with several unsuccessful offers and of course many disappointments.

The team at Engel & Völkers turned our luck around within two weeks of working with them. As first time homeowners, they truly listened to our needs and helped us to make sense of our priorities in order to find our perfect home.

When we began working with them we were pretty convinced that we would never be able to buy something in Boston but they convinced us to remain hungry and hopeful! They were professional and responsive in representing our interests to the seller.

I would recommend them without any hesitation- their honesty led us to find the perfect home as they advised us on pros/cons and encouraged us to be aggressive when the right place came along! They are everything we hoped for and more in a realtor team!

- Arielle and Andy, buyers

My husband and I worked with the Post Shirley Team. They were highly professional and had a great deal of knowledge about the Boston R.E. Market. We discussed a plan to get the condo ready for the market and they were really helpful in referring me to great contractors (the one I got on my own was horrible).

They even offered to help with the staging (I don’t know any other realtor that would do that!) They contacted me after every open house and we had the condo sold in 3 weeks. My husband and I felt that they really worked hard to show the condo and it paid off. We would use them again in a heartbeat!

- Lois and Evan, sellers

The Post Shirley Team went above and beyond when it came to selling our condo in the South End. They not only met with us in person to discuss the market and our concerns—we sold at a time when many units in our neighborhood were also for sale— but they were always enthusiastic and more than willing to spend their weekends hosting open houses. I would highly recommend this team if you are planning on either buying or selling in the Boston area.

- Candice and Paolo, sellers

The Post Shirley Team are terrific realtors. They know the local market extremely well. We moved to Boston from out of state, so didn’t have the advantage of being in Boston while properties came on the market. They kept us well informed, quickly realized what we were looking for and which properties would be a good fit. We looked at several properties during our limited search time and found an ideal place. They’re responsive, caring and outstanding negotiators. Thanks!

- Luz and Teresa, buyers

I worked with the Post Shirley team when I first moved to Boston. I had no idea where I wanted to live and upon meeting them it was immediately clear that they have an unparalleled knowledge of the market. They spent numerous hours with me going to open houses on the weekends and arranging private showings all over the city. Their upbeat personalities and high energy made this process genuinely fun and stress free. They listened to my individual needs and eventually guided me to the South End where I ended up purchasing a condo and couldn’t be happier! Their hard work, constant accessibility, and unparalleled knowledge of the Boston market made the entire process absolutely seamless.

Even months after we closed they were always available to answer my questions and provide insight into anything real estate related. The Post Shirley Team was a please to work with - I’d highly recommend to anyone!

-Brendan, buyer

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Engel & Völkers Cares

Engel & Völkers is a proud champion of Special Olympics, specifically focused on creating more inclusive communities through its Athlete Leadership and Play Unified programs. We are committed to giving back to and investing in the neighborhoods our clients desire because these too are the places in which we live, we play and we raise our families.

Special Olympics athletes contribute to our story. From them we learn to think differently and realize what we can accomplish. As individuals and local brokers, together and across time zones, it’s a common good that unites us. Every hour given, every dollar donated, every kind word spoken and every door opened creates opportunities for those who need it most. We believe that in order to lead, we must empower others to do the same.

Ask how our shop specifically contributes to this amazing cause.

46 Gloucester Street • Boston, MA • 02115 boston.evrealestate.com 617-936-4194

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Proud Champion of Special Olympics

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VISIT US ONLINE OR AT ONE OF OUR SHOPS Engel & Völkers S. Boston/Seaport 493 E. Broadway Boston, MA 02127

Engel & Völkers Back Bay 46 Gloucester Street Boston, MA 02115

Engel & Völkers Newton 77 Union Street Newton , MA 02459

617-294-1103

617-936-4194

857-297-2000

Plus two new locations coming in 2020

46 Gloucester Street • Boston, MA • 02115 boston.evrealestate.com boston.evrealestate.com 617-936-4194