Millennial Marketing Agency 2025

millennial marketing

millennialmarketingagency.com

millennial marketing MARKETING + BRANDING

Real Estate

Hospitality + Leisure

Consumer Services

Corporate

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“Our mission is to help businesses curate an elevated market presence by crafting memorable brands, providing innovative marketing solutions, and telling impactful stories that will position our partners as best-in-class within their industry.”

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WHO WE ARE

Millennial Marketing is a femalefounded creative agency guided by a trail-blazer mindset with a 30+ year legacy deep-rooted in marketing excellence and bespoke brand experiences. We strive for a bestin-class mentality which is achieved through our creative diversity and collaboration with stakeholders from every corner of industry.

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WHAT WE DO

Delivering you with an elevated brand isn’t a onesize-fits all approach – our specialization lies in creating a tailored experience that surpasses your highest expectations through meticulous brand development, innovative creative direction, and captivating visual storytelling.

Whether your brand is a seasoned entity in need of fresh perspective, or an emerging idea seeking inception, Millennial Marketing stands poised as your adept confidante to breathe life into your vision or craft it from the ground, up.

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Creative disciplines we excel in.

Creative Marketing › Project Positioning › Goal Identification › Budget Development › Marketing Oversight › Consultative Strategy

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Brand Development › Logo Design › Identity Creation › Brand Refresh › Brand Storytelling › Deliverable Application

Visual Storytelling › Photography + Videography › Renderings + Virtual Assets › Matterport 3D Tours › Content Creation › Animation

Distinguished Design › Graphic Design › Web Design › UX/UI Design › Packaging Design › Environmental Design

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You make have seen us in your industry.

Real Estate › › › › ›

Residential Commercial Mixed-Use Multi-Family Office

Hospitality + Leisure › Hotel + Accommodation › Food + Beverage › Entertainment + Recreation

Residential Real Estate Feat. 40 West 12th

Hospitality Feat. The Waldorf Astoria

Food + Beverage Feat. The Office Bar

Retail Feat. Soberish

Commercial Real Estate Feat. 1105 West Peachtree

Fitness + Wellness Feat. The Studio Pilates

Consumer Services › Retail › Fitness › Wellness Corporate › Law › Finance + Banking › Development

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And you may be familiar with our clients.

Past Clients

ACT Investments Atlantic Investors Group Brightman - Gil Cablik Enterprises Cannon Equities Canyon Capital Carter CF Real Estate Cocke Finkelstein Coro Realty Advisors

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Cypress Communities Daniel Corporation Epic Development Fairway Capital Folia Group GEM Realty Capital GHC Housing Glenfield Capital Hedgewood Homes Homesouth

Hypo Real Estate Capital iStar Financial Jones Lang LaSalle JPX Works Loudermilk Companies Met Life Miller Lowry Developments Miller-Gallman Monte Hewett Homes Paces Properties

Palatine Capital Partners Rockefeller Group Selig Enterprises Southeast Capital Companies ST Residential Strand Properties The Providence Group Tribridge Residential Tricon Capital Urban Realty Partners Waldorf Astoria Hotels

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The importance of your brand.

TELLS YOUR BUSINESS’S STORY

BUILDS PERSONAL CONNECTIONS

CREATES TRUST AND CONFIDENCE

DRIVES BUSINESS GROWTH

A strong brand tells the story of who you are, why you exist, and what drives you. This narrative builds an emotional connection with your audience, making them feel a part of your journey. The story behind your brand gives meaning to your products or services and helps customers relate on a deeper level.

Branding humanizes your business and allows customers to see the people behind the products. When your brand reflects authenticity and values that resonate with your audience, it fosters a personal connection, turning casual customers into loyal advocates.

A well-established brand creates a sense of trust and security in the minds of customers.

When your brand consistently delivers on promises, builds credibility, and presents a professional image, it inspires confidence, encouraging customers to take action with you.

A strong brand is a growth engine. It acts as a catalyst for new opportunities, whether it’s attracting new customers, expanding into new markets, or launching new products.

With a clear brand identity, you can focus your resources effectively to drive sustainable growth.

DIFFERENTIATES IN A CROWDED MARKET

SHAPES PERCEPTIONS + INSPIRES ACTION

STRENGTHENS CUSTOMER LOYALTY

FOSTERS EMOTIONAL ENGAGEMENT

A clear and unique brand sets you apart from the competition. In an oversaturated market, your brand’s voice, visual identity, and message help position you as distinctive, providing customers with a reason to choose you over the alternatives.

A strong brand shapes how customers perceive your business and influences their decisions. By clearly communicating your value proposition and maintaining a consistent image, your brand creates a sense of trust, making it easy customers to take the next step in making a purchase or becoming a loyal advocate.

When a brand consistently delivers value, it builds a bond that keeps customers coming back. Loyal customers not only return but are more likely to recommend your business to others, effectively becoming brand ambassadors and driving growth through wordof-mouth.

People connect with brands on an emotional level. Whether through shared values, aspirational goals, or a memorable experience, your brand should evoke feelings that go beyond the transactional. Emotional engagement builds deeper, longer-lasting relationships with customers.

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Our signature approach.

INSIGHT

STRATEGY

CREATIVE DEVELOPMENT

PROJECT LAUNCH

EVALUATION

Project Discovery + Immersion Research + Competitive Analysis Determine Goals + Objectives

Budget Development Project Positioning Creative Strategy

Brand Development Design of Deliverables Photo + Video Production

Brand Launch Campaigning + Outreach Public Relations

Budget Tracking ROI Metrics Analytics Analysis

Phase I

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Phase II

Phase III

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millennial marketing LEADERSHIP

christa huffstickler, founder + CEO Since 2002, Christa, Founder of Millennial Marketing, has established herself as a trusted leader in creative marketing and brand development, particularly within the real estate industry, where she blends a deep understanding of sales with a strategic, data-driven marketing mindset. Just prior to joining forces with the globally renowned luxury real estate brokerage, Engel & Völkers, and building a robust new development pipeline, Christa founded Millennial Marketing to meet the evolving needs of her builder and developer clients.

Offering a seamless, one-stop solution, Millennial Marketing provides comprehensive brand development, full-scale marketing strategies, and awareness execution—all fully integrated with her sales team to ensure cohesive and impactful results. Today, the agency has evolved into a multifaceted brand, specializing across diverse industries that span far beyond real estate.

Christa’s expertise in particular spans new project launches, brand development, and campaign revitalization, with a focus on positioning brands for success through data-driven strategy and real-time market insights. Through Millennial Marketing, she has orchestrated impactful campaigns for Atlanta’s most prestigious real estate developments, managing over half a billion dollars in new home listings and delivering a proven track record of success.

AS SEEN IN › › › › › › ›

The Atlanta Business Chronicle: Who’s Who in Residential Real Estate (2019) Atlanta Magazine: Atlanta’s Most Powerful Leaders (2020) Atlanta Magazine: Who’s Who in Atlanta (2019) Atlanta Magazine: Atlanta 500 (2021) Newsweek: #1 Individuals By Volume (2020) Atlanta Agent Magazine: Real Estate Industry MVP (2018) Obie Award Winner: The Greater Atlanta Homebuilders Association (2019)

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LEADERSHIP

ginger snyder, managing partner As Managing Partner of Millennial Marketing, Ginger stands out for her ability to blend creativity with strategic thinking, bringing a unique combination of artistic vision and analytical insight to every project. Since joining Christa at the launch of the Atlanta branches of grobally recognized real estate brokerage, Engel & Völkers, Ginger has played a pivotal role in shaping Millennial Marketing’s creative direction and expanding its footprint across multiple industries, all while maintaining a strong presence in real estate marketing with her heavy integration within the brokerage.

With nearly a decade of experience specializing in real estate marketing, Ginger shares Christa’s passion for the industry and its dynamic blend of creative strategy and sales-driven results. Her expertise in brand development and creative direction allows her to lead the team in crafting campaigns that capture the essence of each client’s vision, from the initial concept to final execution, all while managing the delecate yet impactful integration between the sales team and the marketing team. Ginger’s keen eye for design and deep understanding of audience behavior ensure that each campaign not only resonates with the right people at the right time but also delivers measurable, data-driven results that impact the bottom line.

Ginger’s role extends beyond creative leadership, as she is deeply committed to building strong client relationships and serves as a main point of contact for Millennial Marketing’s client base. By maintaining a hands-on approach, she ensures all efforts, whether focused on brand development or strategic marketing, are well executed and handled with the excellence. Her ability to combine creativity, strategic thinking, and exceptional client service makes Ginger an invaluable force behind Millennial Marketing’s growth and success.

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History of success: real estate.

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40 West 12th INDUSTRY: RESIDENTIAL REAL ESTATE

ABOUT

SCOPE OF WORK

40 West 12th, developed by Selig Enterprises, offers 64 luxury condominiums in the heart of Midtown Atlanta, priced from $800,000 to $2.5M+. With soaring ceilings, expansive layouts, and high-end finishes, each residence provides generous space and stunning views of the city. Residents enjoy hotel-like amenities, including poolside dining and drinks, for a seamless luxury living experience.

Our team provided brand development services and strategic marketing direction to position 40 West 12th as the premier destination for upscale urban living in the city of Atlanta.

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The Next Generation of Midtown Creative Tagline + Brand Storytelling Building on the legacy of a team that transformed Midtown with its iconic development, our team was tasked with creating a distinct identity and storyline for 40 West 12th.

This visionary work-live-play space promised to set a new standard for the Midtown neighborhood, and our goal was to craft a narrative that would captivate the community while driving long-term sales, aligned with market-driven data. To introduce this unparalleled development, we coined the tagline “The Next Generation of Midtown,” around which all creative campaigns would revolve.

This tagline served as the foundation for a multifaceted marketing strategy designed to engage audiences across all channels and build anticipation as the project neared its market debut.

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Community Prototype Real-Life Tri-Tower Model Our team brought the vision of the community to life with a fully realized prototype, showcasing the entire development. This immersive model highlighted every unique offering within the city block, allowing future homeowners to experience the grandeur and scale of the community before it was fully realized.

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Vitrual Immersion 3D Virtual Residence + Amenities Tour

Our team developed a suite of immersive virtual tours, designed to showcase key features of the community. Prospective buyers could step inside their future home using a virtual headset, exploring every detail and experiencing the space from every angle as if they were already there.

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Landing Page Lead-Generation Optimized Our team established a lead-generation optimized landing page integrated with a robust CRM system to enable the community to capture interest prior to delivery and engage in long-term drip campaigns.

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Virtual Staging Virtually Rendered Model Home + Amenities

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Real Estate Photography Daytime + Evening Our team organized a series of professional real estate photography sessions to capture every detail of the community, ensuring high-quality imagery for marketing across all platforms, including the MLS.

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Editorial Artist Series PR + Photography With goals to attract the eyes of the local media in a unique way, our team engaged with the local artists that curated art for the 40 West 12th model home, had them captured with their own personal piece, and submitted the series for PR exposure garnering an elevated perspective for the residences.

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Advertising Campaign Property Ads Our team engaged in a long-term, multi-channel advertising campaign that highlighted 40 West 12th’s most spectacular attributes.

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PLAY

PLAY

Cinematic Lifestyle Storytelling Series Film + Photography

PLAY

Capturing the essence of a community this expansive required a deep dive into the lifestyle it offers its residents. Through a series of film and photography initiatives, we vividly brought to life the narrative of what it means to call 40 West 12th home, inviting prospective buyers to imagine the story that could unfold in this remarkable space.

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Events-Based Strategy Summer Broker + Consumer Series As the community neared completion, our team focused on highlighting its experiential aspects by hosting a series of summer events that engaged both local brokers and prospective buyers.

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Multi-Channel Digital Advertising Campaigns Search, Display, and Geo-Targeting Our team leveraged web traffic data, market trends, and engagement insights from multiple sources to develop a targeted strategy for search, remarketing, and geo-targeting ads. These campaigns were specifically designed to reach both local residents and potential relocators who met the qualifications of a 40 West 12th buyer.

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Media Strategy Local + Global PR Exposure In leveraging our connections with the appropriate media platforms locally, nationally, and globally, our team was able to garner substantial and ongoing PR exposure for the community as it progressed through construction and delivery, considering each various milestone along the way.

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Downing Park INDUSTRY: RESIDENTIAL REAL ESTATE

ABOUT

SCOPE OF WORK

Located within the sought-after Druid Hills neighborhood, and within the immediate vicinity of Druid Hills Golf and Country Club, 1585 S. Ponce de Leon Ave, is the site of the newly delivered Downing Park community comprising of 22 new construction homes with Tudor Revival architecture that spawned the primary mansion house.

The original home, which stands as the centerpiece of the community, was designed and constructed in 1914 and has since been converted to luxury condominiums.

Our role with Reed Associates, the primary developer for this project, involved naming, branding, and launching the community from a marketing standpoint.

Additionally, we worked to maintain continuous brand awareness and generate sustained interest to support their sales efforts throughout the selling period.

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Brand discovery.

Brand ID One

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Brand ID Two

Brand ID Three

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Brand discovery.

Brand ID One

Brand ID Two

Brand ID Three

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Brand guide.

LOGO

TYPOGRAPHY Font Name FO U N D E R S G ROT ESK R EG U L A R Playfair Display Italic

Founders Grotesk Light

Sample Text

THIS IS THE TITLE Here is the subheader Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Vitae proin sagittis nisl rhoncus. Dolor morbi non arcu risus quis varius.

COLORS Feldgrau CMYK: 21, 0, 3, 59

SUBMARK & PRINTS/PATTERNS

RGB: 82, 104, 101 Hex: 526865 Laurel Green

Morning Blue

CMYK: 6, 0, 24, 32

CMYK: 13, 0, 2, 33

RGB: 163, 174, 132

RGB: 149, 171, 168

Hex: a3ae84

Hex: 95aba8

Alabaster

Olivine

CMYK: 0, 0, 5, 12

CMYK: 12, 0, 38, 26

RGB: 224, 225, 214

RGB: 166, 189, 117

Hex: e0e1d6

Hex: a6bd75

Primary Millennial Marketing 2024

Secondary MARKETING + BRANDING

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Brand Development Brand Application Once the preferred identity was selected for Downing Park, our team curated a series of application examples to showcase the brand applied real-time.

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Project Renderings Interior, Exterior, and Amenities Upon the brand launch, our team commissioned a series of artistic renderings for the community to showcase its vision, given the extended construction timeline.

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Website Design + Development Mobile Responsive and Optimized UX Interface Through a carefully crafted narrative and the intentional execution of brand photography, our team brought Downing Park’s online presence to life, creating visuals that resonated directly with their target audience.

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PLAY

PLAY

Stakeholder Storytelling Series “History Reimagined”

PLAY

Telling the story of a community with such rich history required collaboration between stakeholders and creative visionaries to reveal both its past and its promising future. Through a series of film-based initiatives, we effectively brought the story of Downing Park to life.

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Peregrine INDUSTRY: RESIDENTIAL REAL ESTATE

ABOUT

SCOPE OF WORK

Located within the Southern-most ridge of the picturesque Blue Ridge Mountains lies a community tucked into the unspoiled plateau of Cashiers and Highlands, North Carolina, known as Peregrine. Bordered by rocky bluffs and the prestigious Whiteside Mountain, this private mountain community showcases a series of coming soon, for-sale opportunities for those seeking a luxury mountain lifestyle.

Our scope of work with Blackrock Development, the primary developer for this project, was to engage in a full brand development exercise to set the stage for a successful sales launch, with assets that spoke to the ideal prospective buyer set.

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Brand discovery.

HIGHLANDS-CASHIERS PLATEAU

Brand ID One

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Brand ID Two

Brand ID Three

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Brand discovery.

Brand ID One

Brand ID Two

Brand ID Three

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Brand guide.

LOGO

TYPOGRAPHY Font Name M I N E R VA M O D E R N

Sample Text

TH IS IS TH E TITLE HERE IS THE SUBHEADER

MENCKEN STD HEAD COMPRESS

Mukta Mahee Regular

COLORS

Millennial Marketing 2024

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor inacididunt ut labore et dolore magna aliqua. Vitae proin sagittis nisl rhoncus. Dolor morbi non arcu risus quis varius.

SUBMARK & PRINTS/PATTERNS

Bistre

Jet

Cafe Au Lait

CMYK: 56, 66, 79, 68

CMYK: 60, 56, 64, 38

CMYK: 27, 53, 73, 7

RGB: 57, 41, 25

RGB: 83, 79, 70

RGB: 179, 124, 83

Hex: 392919

Hex: 534f46

Hex: b37c53

Jungle

Fern Green

Khaki

CMYK: 85, 55, 75, 73

CMYK: 56, 37, 73, 16

CMYK: 20, 24, 38, 0

RGB: 1, 39, 28

RGB: 114, 124, 87

RGB: 206, 186, 159

Hex: 01271c

Hex: 727c57

Hex: ceba9f

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Brand Development Brand Application Once the preferred identity was selected for Peregrine, our team curated a series of application examples to showcase the brand applied real-time.

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Brand Application Large Format Signage + Directionals

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Website Design + Development Mobile Responsive and Optimized UX Interface A thoughtfully crafted narrative, combined with a deliberate application of brand elements, allowed our team to design a web presence for Peregrine that was both visually engaging and strategically aligned with their target audience’s needs and interests.

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1065 Midtown INDUSTRY: RESIDENTIAL REAL ESTATE

ABOUT

SCOPE OF WORK

Located in the heart of Midtown Atlanta, 1065 Midtown offers a collection of 52 luxury condominiums, with launch prices ranging from $550,000 to $2.5 million.

Developed by Tribridge Residential and ACT Holdings, these residences sit atop the prestigious Loews Hotel, combining the best of urban living with 5-star hospitality.

Designed for sophisticated buyers seeking modern elegance, our marketing and branding efforts focused on highlighting the property’s prime location, upscale amenities, and seamless integration with the hotel, catering to a high-end clientele looking for an extraordinary living experience in the heart of Atlanta’s most dynamic neighborhood.

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Project Repositioning “Live Above it All” At the beginning of 2015, our team was tapped to craft a new roll-out message for the residences that re-positioning the building to the marketplace given the changes experienced in the Atlanta real estate market at the time.

With the tag line of “This is Midtown - Live Above it All” we placed emphasis on neighborhood, the macro amenity of the area beyond just the building itself, and the lifestyle, with a focus on a service-focused environment, courtesy of the well-established hotel service amenities.

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Project Repositioning “Live Above it All” This multi-faceted ad campaign paired print with digital to further instill the idea of living life above it all at 1065 Midtown. The series remained congruent across all channels for consistency and optimal brand resonance.

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Prospective E-Mail Campaign “Live Above the Arts District” The “Live Above the Arts District” campaign was established as an arm of the overarching “Live Life Above it All” campaign. Our creative team broke down the various drawing factors of the lifestyle afforded to Midtown dwellers and cultivated a unique campaign highlighting them on an individualized and hyper-focused basis through a variety of lifestyle-oriented visuals.

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Visual Storytelling Campaign “Live Above it All” Lifestyle Video Initiative Video content has proven itself time and time again as the most influential type of content, so our team engaged in a robust campaign aimed at highlighting 1065 Midtown from above as a play on the overarching theme, “Live Above it All.” Final deliverables were dispersed throughout our digital channels, threaded into our email marketing outreach, and leveraged on a variety of local media channels.

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Deliverable Design Lifestyle Brochure + Floorplans The suite of 1065 Midtown collateral was established with one overarching goal in mind - tell the story of the life the luxury community affords dwellers. Perched in the clouds, above it all, here’s what you can expect to experience.

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The results.

Sales + Marketing Success Summary

The results were astounding. Sales began in May of 2015 and 21 homes were sold in 21 weeks, achieving a new threshold for condominium market values in Midtown, Atlanta. At the one-year anniversary of sales, the building was 50% sold out, and prices had been pushed 12% from the original proforma, yielding the highest price per square foot Midtown had ever seen at that point in time. We found an opportunity to cash-flow unsold homes through partnerships with the film industry and held back units for short term leases, capturing 400%-500%+ beyond what traditional multifamily buildings were capturing. This slowed our velocity but allowed us to push pricing exponentially beyond what we initially anticipated.

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$636 $600

Initial Pro Forma ppsf

2019 ppsf

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Shalom Park INDUSTRY: RESIDENTIAL REAL ESTATE

ABOUT

SCOPE OF WORK

Shalom Park is a brand-new townhome community nestled in the heart of the highly regarded Garden Hills neighborhood of Buckhead, crafted by premier builder, Cablik, and masterfully designed by acclaimed interior designer, Archie Bolden.

Shalom Park’s boutique collection of townhomes blends bespoke, modern elements with effortless sophistication, providing an unrivaled contemporary intown lifestyle.

Our work with TRGP Real Property Inc. focused on refining and fully launching the Shalom Park brand. This process included shaping the brand’s narrative, designing a complete suite of collateral, and establishing a strong, dynamic web presence.

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Brand discovery.

Brand ID One

Brand ID Two

Brand ID Three

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Brand refinement.

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Brand Development Brand Application As a part of the Shalom Park identity refinement, our team curated a series of application examples to showcase the brand applied real-time.

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Website Design + Development Mobile Responsive and Optimized UX Interface A carefully crafted narrative, paired with the strategic application of brand elements, enabled our team to bring Shalom Park’s online presence to life, creating a digital experience that resonated deeply with their target audience.

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1105 West Peachtree INDUSTRY: COMMERCIAL + MIXED-USE REAL ESTATE

ABOUT

SCOPE OF WORK

This mixed-use development by Selig Enterprises has redefined the Midtown skyline with its innovative design and striking exoskeleton. The complex features wraparound retail space, towering Class-A office space, a boutique Marriott hotel, and a luxury residential tower all joined together by a nearly one-acre Sky Plaza, offering an unparalleled lifestyle that elevates the concept of Midtown living.

As a joint effort to brand and market the residential tower, 40 West 12th, our team has been integrated into a series of ongoing efforts to promote this city block, known as 1105 West Peachtree, and each of the facets of the development itself, from brand asset development to planning a city-wide grand opening.

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Website Design + Development Mobile Responsive and Optimized UX Interface In conjunction with the 40 West 12th website launch, our team designed and developed a consistent UX-optimized landing page for 1105 West Peachtree. This platform was strategically crafted to drive engagement, allowing Selig Enterprises to effectively attract and convert prospective tenants for office and retail leasing opportunities.

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Community Overture Print + Digital Promotional Brochure Our team developed a comprehensive 20-page promotional brochure designed to showcase the retail and office leasing opportunities at 1105 West Peachtree.

This visually compelling brochure highlights the property’s premium features, unprecedented collection of amenities, and strategic location, designed to engage and attract potential tenants and tell Selig’s unique story, with interactive capabilities.

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Official Grand Opening Celebration Events-Based Promotional Strategy As the community and full city-block development approached completion, our team assisted with planning an experiential unveiling of the project with large-scale activations, speakers, pre-and post-event advertising, and cinematic visual storytelling initiatives.

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HIGHLIGHT REEL

RECAP FILM

INVITATION TEASER

Official Grand Opening Celebration Promotional Assets Our team executed and designed a series of pre- and post-opening promotional assets to leverage in the marketing presence for all three stakeholders - hotel, office, and residential tower.

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History of success: hospitality.

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The Office Bar INDUSTRY: FOOD + BEVERAGE

ABOUT

SCOPE OF WORK

The Office Bar is a contemporary restaurant located at the base of a Class-A office tower in the heart of Midtown, Atlanta. Situated at 1105 West Peachtree, it offers a vibrant, inviting space that serves as a hub for office professionals, locals, and visitors alike with a strategic location in one of the city’s busiest districts.

Our team was tasked with refining and redefining the brand’s identity to position it as a vibrant, inclusive gathering spot for their ideal demographic set. We crafted a narrative that blends convenience, community, and energy through the use of digital media outlets, large-format signage, and visual storytelling tactics.

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Brand Development Alternative Logo + Brand Application With an incomplete brand and a vision for the restaurant, our team refined the brand direction, provided an alternative, simplified logo, and outlined a full brand application strategy from signage and menus to packaging and promo items.

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Brand Photography Lifestyle + Atmospheric Our team lead the creative strategy and full execution of a multi-tiered photo production to capture the essence of The Office Bar and each facet of the menu and atmosphere it offered its visitors.

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Website Design + Development Mobile Responsive and Optimized UX Interface Through a carefully crafted narrative and the strategic execution of brand photography, our team brought The Office Bar’s online presence to life, creating a digital experience that spoke directly to their target audience.

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Signage Design + Placement Parking Deck Wall Application + A-Frame Our team executed a series of signage-based applications to direct traffic to The Office Bar through the parking deck where visitors arrive.

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millennial marketing Re-share Content From Bloggers/Customers

F&B Highlight Reels

Spotlight on Branded Items

New Menu Items / Sack Lunch Classic of the Week

Witty Office Jokes

Tweet Graphics

Social Media Presence Proposed Content Strategy

Showcase Personality

To drive online engagement, our team was tasked with developing a brand roll-out strategy for The Office Bar’s social media, aimed at connecting with customers and telling the story behind their unique offerings.

Inventive Drink Photos

Usage of Proposed Icons

Inviting Photos of the Atmosphere

Alternative Logo

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Social Media Presence Ongoing Content Management After managing and executing The Office Bar’s content calendar for over two years, our team is proud to report significant growth in revenue, an increase in foot traffic from the ideal demographic targeted at launch, and a consistent, cohesive brand presence across their online platforms.

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The Waldorf Astoria INDUSTRY: HOSPITALITY + RESIDENTIAL REAL ESTATE

ABOUT

SCOPE OF WORK

The collection of 44 Private Residences at the Waldorf Astoria in Buckhead, Atlanta offer discerning buyers an unparalleled level of luxury living in one of Atlanta’s most prestigious neighborhoods. Each home showcase sophisticated design, high-end finishes, and breathtaking views, combining the elegance of Waldorf Astoria’s renowned hospitality with the privacy of a private residence.

Waldorf Astoria Buckhead Atlanta has long been known as The Mandarin Oriental. Post-acquisition, our clients, iStar Financial, brought our team in to collaborate with Hilton on the hotel component of the community to reposition the final homes for a successful sale after the previous marketing and sales team fell short on delivery. Our team conducted a marketing audit and developed an intentional marketing strategy to position these final few with a sense of urgency.

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millennial marketing Brand Application “Live Unforgettable” Our team spearheaded the local re-launch of the renowned brand through the globally recognized “Live Unforgettable” campaign. Using assets provided by iStar and Hilton, we stayed true to the brand guidelines while crafting a narrative that captured the exclusive experience awaiting prospective buyers at The Waldorf Astoria, showcasing the prestige and allure behind its iconic double doors.

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millennial marketing

MARKETING + BRANDING

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millennial marketing

Virtual Staging A Series of Virtually Rendered Model Home Images

MARKETING + BRANDING

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millennial marketing

Print + Digital Campaigns Local + National Coverage In order to capture attention from the affluent demographic that The Waldorf Astoria Private Residences commanded, our team deployed a series of local and national print and digital campaigns within publications such as Mansions Global, Wall Street Journal, etc.

MARKETING + BRANDING

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millennial marketing

History of success: consumer services.

MARKETING + BRANDING

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millennial marketing

The Studio Pilates INDUSTRY: FITNESS + WELLNESS

ABOUT

SCOPE OF WORK

The Studio Pilates is an inclusive Atlanta-based Pilates studio with two locations in Emory and West Midtown. Known for their laid-back, welcoming environment, The Studio Pilates offers both group pilates classes and private sessions, focusing on meeting clients where they are—without outdated fitness ideals or body-image stereotypes.

Our work with The Studio Pilates consists of ongoing content creation and social media management, aiming to highlight their unique studio aesthetics, diverse classes, and exceptional instructors by showcasing their inclusive atmosphere and fostering community engagement.

MARKETING + BRANDING

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millennial marketing

Brand Content Creation Photography + Videography Our team is responsible for the continuous creation of content and visual storytelling for The Studio Pilates.

Through monthly brand sessions, we produce compelling imagery and short-form video content to showcase their offerings, helping to drive brand awareness and connect with their ideal demographic.

MARKETING + BRANDING

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millennial marketing

MARKETING + BRANDING

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millennial marketing Educational Content

Encouraging Messages

Meet the Team

Culture Highlights

Brand Colors & Patterns

Light Leaks & Creative Angles

Social Media Presence Proposed Content Strategy To boost online engagement, our team was entrusted with developing a brand awareness strategy for The Studio Pilates’ social media. The goal was to connect with customers and effectively tell the story behind their offerings, fostering deeper engagement and interest.

Retro-Style Typefaces & Layouts

MARKETING + BRANDING

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millennial marketing

Social Media Presence Ongoing Content Management As part of our ongoing content creation scope, our team manages the social media channels for The Studio Pilates to further the impact of the visual storytelling elements curated monthly.

MARKETING + BRANDING

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millennial marketing

Soberish INDUSTRY: RETAIL + CONSUMER GOODS

ABOUT

SCOPE OF WORK

Offering a personalized wellness-focused shopping experience in Atlanta’s Kirkwood neighborhood and Serenbe, Soberish is the go-to destination for those seeking holistic wellness solutions, comprising of curated selection of non-alcoholic beverages, gifts, and premium plant medicine in an inviting, beautiful space.

Our work with Soberish consists of ongoing content creation and social media management, aiming to highlight their unique wellness offerings and building their brand essence in both of their markets to pave way for expansion beyond Atlanta and Serenbe.

MARKETING + BRANDING

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millennial marketing

Brand Content Creation Photography + Videography Our team is responsible for the continuous creation of content and visual storytelling for Soberish. Through monthly brand sessions, we produce compelling imagery and short-form video content to showcase their offerings, helping to drive brand awareness and connect with their ideal demographic.

MARKETING + BRANDING

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millennial marketing

MARKETING + BRANDING

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millennial marketing “Did You Know” Graphics

Infographics

Lifestyle-Focused

Social Media Presence Proposed Content Strategy To boost online engagement, our team was entrusted with developing a brand awareness strategy for Soberish’s social media. The goal was to connect with customers and effectively tell the story behind their offerings, fostering deeper engagement and interest.

Upcoming Events

Brand Photography Product Spotlights Thought Leadership MARKETING + BRANDING

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