Year of the monkey_Digital festival_PROGRAM

Y E A R OF T HE MONK E Y H A MB URG, NOV E MBE R 3 R D 2 016

PROGRAM & GUIDE

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WELCOME TO YEAR OF THE MONKEY

ER LEASE YOUR INNER MONKEY!

How do we transform businesses and people in the digital era? How do we facilitate change and innovation in large and small companies? What is required in order to accelerate Digital Transformation and what are the key ingredients?

In this groundbreaking conference you will

hear from people who have done it. Whether in business, arts or sports – they have gone beyond their own demons and challenged existing dogmas. Unique stories are going to be told, inspiring you to change the business you work and the world you live in. Last year we asked you to challenge your own internal goat. This time we would like you to release your inner monkey.

Be part of an exceptional forum exploring the amazing potential of our digital society. Lean in to be inspired by 30+ experts from Germany and overseas. You will hear the latest case studies and research in the science of digital transformation.

Learn by being hands-on in our workshops!

Innovate by becoming part of a unique community carrying on the conference spirit in your own day-to-day work!

It’s our mission to nurture your visions and ambitions and enable you to walk away with the mindset, practical tools and willingness to step up your game and create lasting change in your own business and the world at large.

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GOOD TO KNOW FACTS

FREE INTERNET

At the festival you can access the internet via our free WiFi network.

40+ SPEAKERS

Get yourself ready for more than 30 amazingly interesting and innovative speakers at YOTM.

12 WORKSHOPS

FACEBOOK facebook.com/yearofthex TWITTER twitter.com/YOTX_Festival

You have the possibility to select from 12 interactive workshops - hard to choose the ones you want to attend - we know.

URL yearofthex.com

FREE FOOD & DRINKS

INSTAGRAM yearofthex

So much to eat and drink! Help yourself to everything and make yourself at home.

TALK TO US

Do not hesitate to talk to us - questions, inquiries, compliments - hit us up! There’s an info point available for you and we’ll be running around everywhere (watch out for the black t-shirts).

SIMULTANEOUS MONKEYS

Ahhh what to choose? As the speeches are offered simultaneously unfortunately you will have to choose. But don’t worry, whatever your preference we can promise you won’t regret it. Plus, there is always a next time!

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LET‘S TALK IN

BIG THANKS TO OUR MAIN PARTNERS:

SPECIAL PARTNERS:

If image and sound recordings during a performance are made by persons authorized by Freeformers Deutschland GmbH, the spectators, by attending the performance, agree to the possibility of being filmed or recorded and to having such

recordings broadcasted, issued or published without any right to remuneration.

We reserve the right to make substantive and temporal changes in our event program and also in the selection of speakers.

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DON‘T GET LOST PHOTO BOOTH

UPSTAIRS

STREAM II

MONKEY CAVE STREAM III

TOUCH TECH

BAR

STAGE

MONKEY HILL

Not all those who wander are lost.

VR CINEMA

STAGE

VR SUPERMARKET

JUNGLE

STAGE

STREAM I

ENTRANCE 6

CHARGING STATION / LOUNGE

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PROGRAM

notes

WELCOME 08:00 - 08:30 Doors Open

Check-in

08:OO - 09:00 Free breakfast

KEYNOTES 09:00 – 09:15 Markus von der Lühe

Year of the X

The Age of Experimentation

09:20 – 09:35 - Jenn Lim Delivering Happiness

From selling shoes at Zappos to scaling happiness in our worlds

09:40 - 09:55 Marc Lamik

Zalando

Radical agility: a tale about autonomy, mastery and purpose

BREAK (MONKEY TALK) 5 MINUTES

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PROGRAM CONTINUED PRESENTATIONS JUNGLE

MONKEY HILL

MONKEY CAVE

Aaron Franks

Christian Brandes-Visbeck

Dana Pearlman

STREAM I FUTURE OF MEDIA &TECH

10:00 - 10:15

Singularity University

Accelerating change: progress at the edge of possible

10:20 - 10:35

Alissia Iljaitsch & Kimo Quaintance

Martin Drust FC St. Pauli

Nico Lumma

Constanze Buchheim

Digital identities: Who are you and how many?

Create your future: value-based digital leadership

With imagination to the top–FC St. Pauli 2018

NEXT MEDIA ACCELERATOR

11:00 – 11:15

Ahoi Consulting

IQ Gemini

Virtual reality: a new frontier for creative innovation

10:40 – 10:55

STREAM II MIND, CULTURE & DIGITAL LEADERSHIP

Dr. Carsten Brosda Politician

The future of innovation

(GER)

I-Potentials

Demystifying gen y or 5 things you need to know to understand & lead millennials

Stefanie Kuhnhen Grabarz & Partner

#Killing opposites: brands, businesses & babies

notes

STREAM III PRACTICAL TOOLBOX & BARCAMP The Lotus

100th Monkey Effect Big play session!

Join us for a celebratory, productive and engaging experiment during the Year of The Monkey conference.

We will tap into ALL of our collective intelligence, ALL of our capacity to play and call in ALL the infinite ways we desire to co-create during this playful and lively session. Come see what happens when a troop of Monkeys (or humans acting like a troop of monkeys) unleashes ALL of it’s genius and creativity. All are welcome. We will make use of the 100th Monkey Effect when we see what emerges when a massive group is asked to collectively make one form or shape or ??? We will come together, and just like the 100th Monkey Effect-- collectively shift our consciousness by being with each other + cross-pollinate through dialogue, movement, music, experimentation, play and deep curiosity! Join in the fun!

COFFEEBREAK (MONKEY TALK) 20 MINUTES

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PROGRAM CONTINUED PRESENTATIONS JUNGLE

MONKEY HILL

MONKEY CAVE

Alyssa Simpson

Gesche Haas

Anne Riechert

STREAM I FUTURE OF MEDIA &TECH

11:35 - 11:50

IBM WATSON

Disrupt! How innovative companies use cognitive APIs to win

11:55 - 12:10

Mats Muckel Newcast

Everybody says they know content marketing: What’s the key to success?

12:15 – 12:30

12:35 – 12:50

Claudia Bauhuber (GER) Accor Hotels

Snapchat & Co: reaching young audiences with the right channels

Thomas Offner PWC

Innovation thinking The digital revolution executed

12:55 - 13:10

Lulu Skinner AirBnB

Building a community driven superbrand

STREAM II START-UP SPIRIT

STREAM III SOCIAL IMPACT & INSPIRATION

Dreamers/Doers

Redi School of Digital Integration

The missing chapter of start-up advice

From chaos to co-creation

Stephanie Alys

Alex Bellini

Mysteryvibe

Adventurer & Explorer

Weapons of mass seduction

How to make things happen-despite the fear of failure

Julie Mossler

Tino Engelmann (GER)

Waze

Accenture Interactive

Smart cities: how to build empowered communities

User-centered design @ new online portal of the Bundesagentur für Arbeit

Simon Biemer & Felix van der Sand

Henning Langer Morgenpost Verlag GMBH

Unicredit Bank AG Munich & Cobe

Neuropsychology meets UX-Design

How hyperlocal content strategies can be driven by innovative technology

Claus Lenz

Wolfgang Block

Blue Ocean Robotics

Robots & humans: the future is now

notes

Philipp und Keuntje

Why Watson can’t write: content thinking is more than an algorithm

LUNCH BREAK (MONKEY TALK) 60 MINUTES

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PROGRAM CONTINUED WORKSHOPS JUNGLE

MONKEY HILL

MONKEY CAVE

Sunny Grosso

Peter Burow

Ann Badillo

Delivering Happiness

Neuropower

21st Century Narrative

Gaming the game – do we live in a simulation and if so what does it mean?

Is your corporate narrative relevant?

Bosco Bellinghausen

Thomas Offner & Michael Pachmajer

Steffen Fischer & Silke Facilides

STREAM I

14:15 - 15:00

Purpose in action

15:15 - 16:00

Maiborn Wolff

Blockchain disruption

16:15 – 17:00

Alisa Türck Managing Director,

Pilot How to influence with impact!

17:15 – 18:00

Bart van Peel Artist

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Fiction and reality

STREAM II

STREAM III

PWC

Grabarz & Partner

Collaborate to innovate

Protect your absurdity

Maximilian Doelle & Alexander Handock

Anjali Multani Year of the X

Selligent & Kazendi

Digital Product Accelerator

Lena Wittneben, Katrin Wulff, Sina Morcinek (GER)

Ekkehard Schmider

Augment your monkey brain reality

Pausenkicker

notes

Maiborn Wolff

Game of things

„In 12 Schritten zur Aktivierung der körpereigenen Apps“ - Der ultimative Vortragskick für Körper, Kopf und Stimme

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BE PART INSPIRE SHARE

We are always on the lookout for inspiring or edgy speakers that help make our event so unique. People that are into digital transformation or offer services that support our community. If this sounds like you or somebody you know then we want you to be a part of our next Digital Festival in April in Munich please contact us at markus@yearofthex.com or give us a call: +49 172 865 7137!

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KEY

NOTE

JENN LIM CEO and CHO

(chief happiness officer)

Delivering Happiness

SPEAKER

Jenn Lim is the CEO and CHO (Chief Hap-

piness Officer) of Delivering Happiness (DH), a company she and Tony Hsieh (CEO of Zappos.com) co-founded to inspire science-based happiness, passion and purpose at work, home and in everyday life.

Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book, an embodiment of

how companies can use happiness as a business model to increase productivity and profitability.

Jenn’s experience with Zappos, combined with her development of scientific frameworks for workplace happiness, created the evidence that happier employees = happier customers = successful companies (and meaningful lives).

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Head of Product Partnerships and R&D Zalando

KEY

NOTE SPEAKER

Having a strong product management background, Marc has played a lead role in introducing Zalando’s Radical Agility Method as the organization grows to become the top tech employer in Europe. Marc has recently set up two new Zalando Tech Hubs in Dublin and Helsinki. He’s a proud father and shameless early adopter of overpriced electronic wearables.

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JASMIN IST EXPERTIN FÜR

SKETCHING PRODUKTDESIGN DIGITALE TRANSFORMATION

UND

MARC LAMIK

The Greatest pleasure in life is doing what people say you can not do.

BE YOURSELF AND MAKE A DIFFERENCE

Jetzt bewerben auf accenture.com/MakeADifference #MakeADifference

MARKUS VON DER LUEHE Founder & CEO Year of the X

KEY

NOTE SPEAKER

Facebook, Tesla and Amazon have changed the game of doing business.

They understand concepts such as eco-systems, “software first” and lean prototyping better than anyone else. In this talk, Markus will present his own experiences when working with companies from the Silicon Valley and convey the 5 principles to succeed in the 21st century.

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WORKSHOPS PERSONALITY

ORGANISATION

WWW.YOTXLAB.COM

EXECUTION

SPEAKERS Lulu has been at Airbnb since January 2016 where she oversees all marketing across EMEA, with a particular focus on policy challenges and acquisition of hosts.

Prior to that her background was agency side, providing her with a combination of digital and traditional marketing expertise.

This includes running Global Nike

Women, Nike UK and Nike Emerging Markets, as well as working on award winning strategies and campaigns for a range of brands including Cadbury, Skoda and giffgaff. She has a particular interest in how digital platforms can be used to scale a brand experience and act as a proof point of a brand message.

> Studium der Journalistik und Politikwissenschaft an der Universität Dortmund; Promotion über „Diskursiven Journalismus“ an der kulturwissenschaftlichen Fakultät der Universität Dortmund > 2000 - 2005 Pressereferent und Redakteur, später Redenschreiber und Referent für Grundsatzfragen im SPD-Parteivorstand > 2005 - 2009 Leiter des Referates Reden, Texte und Analysen im Bundesministerium für Arbeit und Soziales > 2008

- 2009 stellvertretender Leiter des Leitungs- und Planungsstabes im Bundesministerium für Arbeit und Soziales > 2010-2011 Abteilungsleiter Kommunikation beim SPD-Parteivorstand > 2011 -2016 Leitung des Amtes Medien in der Hamburger Senatskanzlei, ab 2013 außerdem Bevollmächtigter des Senats für Medien Seit März 2016 Staatsrat der Kulturbehörde, Staatsrat in der Senatskanzlei für die Bereiche Medien und Digitalisierung

Alyssa leads Offering and Product management for Watson Signal Services (Vision, Speech, Language Translation, Tone, and Personality Insights) as part of the IBM Watson Developer Cloud.

Previously Alyssa was Sr. Offering Manager at IBM Commerce: Customer Analytics and Tealeaf

Mobile. A veteran of all things analytics and mobile, Alyssa has a product design background in mobile UX/app design & development. Alyssa is a data nerd, technologist, and photographer. She holds a BA in American Studies from Trinity College and lives in San Francisco.

LULU SKINNER

ANNE RIECHERT

Head of Marketing EMEA AirBnB

Founder, ReDI School of Digital Integration

DR. CARSTEN BROSDA Staatsrat der Kulturbehörde, Staatsrat in der Senatskanzlei für die Bereiche Medien und Digitalisierung

ALYSSA SIMPSON Offering and Product Management Lead, IBM Watson Signal Services

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SPEAKERS

JULIE MOSSLER Head of Brand and Global Marketing, Waze

AARON FRANKS

Anne is a graduate from the social innovation and change management education KaosPilot in Denmark. She worked as creative lead and corporate social responsibility consultant for the Copenhagen-based brand strategy company Stoic. In 2012 Anne was recognized by Berlingske Business Magazine as one of Denmark’s 10 largest talents under 35 years, in the “Business Development” category. In 2012 Anne moved to Berlin to set up the Peace Innovation Lab in collabora-

tion with Stanford University. The lab focuses on how technology is facilitating emerging and measurable social change toward global peace. In response to the refugee crises, Anne co-founded Refugees on Rails, to help integrate them into the European tech scene. The project developed into a vocational training program teaching programming skills to asylum seekers to get them job ready. Now Anne is managing director of the program, called “ReDI School of Digital Integration”.

Julie Mossler is a growth marketing and communications strategist who pushes companies to blur PR, business development and marketing to grow their market share. She specializes in building and sustaining brand love through hypergrowth, as well as crisis management, for first-to-market lifestyle brands. Julie currently serves as the head of brand and global marketing at Waze, connecting drivers, governments and

influencers to make connected cities a reality. Julie was the first public relations, policy and consumer marketing hire at Groupon, building the communications department globally and navigating through its IPO. Julie was named both to Business Insider’s Top 50 Tech PR People in 2013 and to PRWeek’s 40 Under 40 roster.

She also appeared on PRWeek’s Innovation 50 in 2014.

Aaron Frank is a writer, speaker, and technology generalist serving as Principal Faculty at Singularity University, headquartered at NASA Research Park in California. As a writer, he contributes to Wired UK and Vice’s Motherboard.

As a speaker, Aaron has lectured for audiences and organizations including the CIA, The Depart-

ment of Defense, The Coca-Cola Company, AAAS, Under Armour, Headquarters Air Force and more.

Aaron is focused on the intersection of emerging technologies and accelerating change and is fascinated by the impact that both will have on business, society, and culture.

Singularity University

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SPEAKERS Nico is COO at NextMedia Accelerator in Hamburg. A proud father to his family of four children, Nico is a blogger on lumma.de and has not been offline since 1995. He has had numerous roles across the digital sphere including COO at Digital Pioneers and social media director at Scholz & Friends.

A keynote for many years surrounding topics such as digital

transformation, he is a member of the commission for media and net policy of the SPD party. In 2011 Nico founded the association D64 – an initiative that aims to promote digital progress, where he also serves as a board member.

Since 2013 Nico has advised Malu Dreyer (SPD), minister within the secretary for development and culture of Rheinland-Pfalz.

Gesche Haas is a serial entrepreneur and renowned speaker/ writer, highly committed to creating social change, and re-defining realities. Gesche founded Trailblazer Ventures, a startup studio/lab, that incubates companies in-house with the mission of increasing the number of successful ventures launched by women.

The lab’s first product, Dreamers // Doers, is a global high-impact community of entrepreneurial, trailblazing, women.

Gesche’s views on the tech space, and beyond, have been featured on Bloomberg TV, Business Insider, Forbes, Fortune Magazine, NYT, Broadly/Vice, and many other major media outlets - as well as through the United Nations, where she spoke during the sixtieth session of the Commission on the Status of Women. Gesche was also awarded “2016 Empowered Woman of the Year” by WWD/ Variety/Ciroc.

Alisa Türck is Managing Director at pilot. She started her professional career in 2000 as a consultant for the online agency add2 GmbH in Düsseldorf. In 2003 she joined pilot 1/0 in Hamburg working as a consultant in the digital unit. In 2011 she became managing director at pilot Hamburg being responsible for strategic

consulting projects of well-known FMCG brands as well as clients from various industries. Since 2015 she has also been in charge of the overall digital business of the pilot group.

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NICO LUMMA COO, Next Media Accelerator

GESCHE HAAS Founder, Dreamers//Doers, Author and More

ALISA TÜRCK Managing Director, Pilot

SPEAKERS

Mats Muckel joined the advertising industry right after having finished his Masters degree in International Business Communication in the Netherlands and Ireland.

He loves to question everything: Why do people do what they do?

And how can we make them do it differently? As a Senior Strategist

he guides clients from various industries through the Content Marketing jungle. He believes that there is no absolute marketing truth, but that combining the logic of science and data with the magic of creativity can at least bring us close to it.

Alex Bellini is an internationally renowned adventurer, motivational speaker and performance coach.

A conventional career in a nineto-five job is simply not for him, because it suppresses his spirit of adventurer. > 2004 Alex became a full-time adventurer and explorer. > 2001: he runs the Marathon de Sables - 260 km self-supported across the Sahara Desert. > 2002 and 2003: Alex walks across Alaska pulling a sledge for 2000 km. > 2005: Alex rows alone 11,000 km across the Mediterranean Sea and

Atlantic Ocean in 227 days from Italy to Brazil. > 2008: He rows solo across the Pacific Ocean from Peru to Australia in 294 days. > 2011: Alex runs 5,300 km across the United States in 70 days. Alex is currently at an advanced stage of planning his next adventure - to live on the tip of an iceberg carved from the North-West of Greenland until melting. The aim is to witness and document the lifespan of an iceberg and draw attention to climate change.

Sunny’s mission is to inspire others to live BIG by being true to themselves and following their purpose. She is passionate about realizing this through positive work cultures. Sunny has been a wellness researcher, saké trainer, ultra-runner, one of the world’s first happiness coaches and, finally, a global culture consultant.

As the Culture Chief at DH, Sunny co-built the model, developed the approach and led the services team. She is one of the few Core

Coaches and is personally responsible for improving the culture at hundreds of organizations around the world. Internally at DH, Sunny is known as the Culture Godmother, applying the science of happiness with real-time guidance to continually evolve their culture.

She has been an impassioned thought leader in the culture movement and featured in books such as The Decoded Company and publications like Fast Company.

MATS MUCKEL Content strategist, Newcast

ALEX BELLINI Explorer & Adventurer

SUNNY GROSSO Culture Chief, Delivering Happiness

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SPEAKERS Bosco Bellinghausen is an open minded digital native. He started thinking about mobile payments, and alternative payment methods back in 2010 and added Blockchain in 2015 to his favourite topics. He specialises in business strategy and digital transformation consulting. Bosco joined MaibornWolff in 2016 after spending the last decade in the startup scene.

Ann Badillo is a leading business strategist and advisor to executives, entrepreneurs and organizations. She is currently working in the intersection of narrative and ecosystem building toward systemic transformation in the 21st Century. She is exploring new ideas involving narrative, movements and culture. Her professional life demonstrates a history of incubating and accelerating start-up ventures and ecosystems around the world. For the past two Bart Van Peel is a Belgian artist, screenwriter and director. His theatre company Captain Boomer toured in six different countries.

Bart makes documentaries, tv fiction and comedy and also works in journalism. He is a regular contributor to the opinion section of De Standaard newspaper and writes reviews on art and culture.

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BOSCO BELLINGHAUSEN Senior IT Consultant MaibornWolff GmbH

decades Ann’s focus has been in designing large-scale processes and experiences to tap collective intelligence and sense making in order to assemble complexity and accelerate innovation across organizations. She is the inventor of the Book Swarm™ process that launched her book, Narrative Generation - Why narrative will become your most valuable asset over the next 5 years.

ANN BADILLO Co-Founder, 21st Century Narrative

BART VAN PEEL Artist

SPEAKERS

STEPHANIE ALYS Co-founder & Chief Pleasure Officer, MysteryVibe

STEFANIE KUHNHEN Managing Partner - Strategy, Grabarz & Partner

PETER BUROW Executive Chairman of the Neuropower Group

Stephanie is a Co-founder and Chief Pleasure Officer (CPO) for British lifestyle brand, MysteryVibe. The company develops highly personalised, luxury pleasure products through user-driven design and cutting-edge technology. As CPO, Stephanie focuses on encouraging dialogue as part of the company’s long-term vision to change perceptions around pleasure in a positive, empowering way. She believes that pleasure

is a natural part of the human experience and is fundamental to our happiness. Recognised as a thought leader in sextech, she has been featured in publications such as the Guardian, CNBC and TechCrunch. She regularly appears on international stages across Europe and Asia. Stephanie previously worked for Deloitte, later moving to FTI Consulting, spearheading strategic communications strategies for corporate clients.

Stefanie Kuhnhen is a Strategic Planning Executive for GRABARZ & PARTNER, with strong ties in Creative Planning and Branding.

She has a wealth of experience in building brands through visionary thinking, branding strategies, communication strategies and brand implementation throughout companies. With over 17 years experience in Germany’s Top 10 independent, creative agencies, she is also strongly interested in User-Centric Organisation/Business Development.

Long fascinated by people and their quirks, Stefanie is driven by the idea of planning for people.

Her passion is building communication solutions as well as product and service design innovations on the proven knowledge (and common sense!) gained from the human side of the organisation.

Luckily, in the Digital Age, people are more important for any kind of brand activity than ever.

As a behavioural strategist with over three decades’ experience in management consulting, Peter has been playing the game for years for some of the largest and most prestigious organisations in the simuverse. A CEO by 19, former marketer, author of 7 books and now Executive Chairman of the NeuroPower Group, Peter has played the ‘Merlin’ to corporate ‘Arthurs’ around the world, helping them drive cultural transformation

and development for personal and professional results. Peter is the author of the NeuroPower Framework, a system explaining human behaviour through the integration of neuroscience, psychology and over 50 business frameworks. A champion for integrity in adversity, Peter was awarded an honorary diploma by the Maya-Lenca people of El Salvador for his work in preserving their cultural history.

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SPEAKERS Dana Pearlman designs and facilitates multi-stakeholder engagements and action learning experiences that lead to transformational learning and innovation.

She utilizes many methodologies, frameworks, practices, principles and systems thinking. Her academic background is in clinical psychology and strategic leadership towards sustainability.

She uses powerful questions to unearth wisdom at the individual,

team, organizational and community levels. Her intent is to steward a world that is more whole, interconnected and in alignment with our true selves for wiser and conscious impact. Her sweet spot is at the intersection of authentic leadership, tapping into collective wisdom, and cultivating communities of practice in order to accelerate the profound transformation that is needed in our world.

Claudia Bauhuber is responsible for the strategy of social media in Germany, Austria & Sweden.

Besides the community management of the social channels of AccorHotels she is managing the social media monitoring, influencer relations and the consulting of more than 400 hotels of the AccorHotels group in this region. In

her free time Claudia is actively engaged in the projects of the digital business network ‘Digital Media Women’ in Munich. In her speech about Snapchat, she will give insights about the start and best practices of Snapchat within the AccorHotels group. For more information, follow her on your preferred social media channel.

DANA PEARLMAN Author, Leadership Expert and Contributor, The Lotus

CLAUDIA BAUHUBER Director of Social Media & Community Management, Central Europe, AccorHotels

Christiane Brandes-Visbeck, M.A., is a journalist and communications consultant. Her field of expertise is in digital leadership, strategic communications, and modern human resources. She has previously been engaged as an Executive Producer in Youth Television, Online-Editor-in-Chief, Director of Content Business Development, and Director of Corporate Communications and Human Resources in the banking sector, experimenting with con-

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temporary communication, new ways of working and leadership styles. Christiane owns the Hamburg based consulting agency ‘Ahoi Consulting’ and has lectured on communication strategy and leadership skills at a number of renowned institutions. In her free time Christiane runs the startup ‘JobDigga – die Talent scouting App for Kids’ and heads the Hamburg section of the digital business network ‘Digital Media Women’.

CHRISTIANE BRANDES-VISBECK Leadership & Communications Expert, Communications Consultant, Ahoi Consulting

SPEAKERS

STEFFEN FISCHER Senior Strategist, Grabarz & Partner

CONSTANZE BUCHHEIM Managing Director & Founder, i-potentials

SILKE FACILIDES Senior Strategist, Grabarz and Partner

He started his professional career by selling vast quantities of basic chemicals throughout Europe, but found himself unhappy not working with people. So he started a degree in Business Psychology in Lueneburg in a growing part of science: the understanding of people´s consumption behaviour on a psychological level. With a short detour into Consumer Marketing at tesa / Beiersdorf, he dived deep

into the strategic planning world and learned a lot on his stations at Jung von Matt, DraftFCB / FCB Hamburg and DDB Tribal / DDB Hamburg. There, he worked for brands like Nivea, Eucerin, Siemens, Telekom, Volkswagen, Melitta, Thalia and more. And when he´s not in the agency, he is part time lecturer for Business Psychology at Hochschule Fresenius - or playing football.

Constanze is Managing Director and founder of i-potentials. She started her career in 2006 as Executive Assistant to the CEO of Spreadshirt – a German E-commerce role model - and built up the HR department there from scratch. Based on her experience that fast growing digital businesses suffer from a lack of appropriate headhunting and leadership services she took the decision to

close that gap and founded i-potentials in 2009. Having spent the last 10 years in the German Digital Network she has accompanied the growth of the most wellknown startups and digital players in Germany and thus became an acknowledged expert for recruiting & leadership topics in the Digital Age, sharing her expertise as an author, business angel, speaker and advisor for German politics.

Silke Facilides is a Senior Strategist at Grabarz and Partner in Hamburg. With an academic background in language, culture and business, she learned the craft of brand identity at Interbrand Zintzmeyer&Lux, Hamburg, on various international clients. In 2009 she switched from brand identity to strategy in a creative ad agency to go deeper into the brand–people communication and relationship.

Silke is fascinated by the evolution in communication and the effects

on branding and organisations.

Driven by the will to keep the brand–people relationship vibrant and involving, she has applied her thinking to projects for brands like Burger King and Edeka. Despite the strategic focus in her work, Silke has a strong personal passion for absurd theatre and contemporary dance. This explains why, with the rise of analytics, targeting and relevance, she believes brands and organisations today need a sense of absurdity.

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SPEAKERS Alissia Iljaitsch is a Digital Innovation Strategist specializing in innovation center setup, team configuration and product development for disruptive technologies. Driving innovation pipelines through hands-on product development expertise and a large network in the field of disruptive innovation, Alissia´s mission lies in the enablement of innovation champions in organizations to create processes and environ-

ments that will nurture and build teams that can drive and deliver on cutting-edge innovation.

Kimo Quaintance is an Education Strategist specialized in the crafting of instructional methodologies, the design and implementation of learning programs, and product development for disruptive technologies. Kimo’s mission is to identify the specific value of implementing emerging technologies to create new opportunities

for innovative value creation, education, and creative expression.

ALISSIA ILJAITSCH Digital Innovation Strategist and Co-founder, IQ Gemini

KIMO QUAINTANCE Education Strategist and Co Founder, IQ Gemini

Henning Langer is Head of Digital at the Hamburger Morgenpost. He has been working in online business since 1997, most recently with the online marketing agency eprofessional, where he was responsible for SEO, mobile, social media and usability. Since 2012, he has been responsible for the digital edition of the Hamburger Morgenpost, along with editorial

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SPEAKERS

CLAUS LENZ Co-founder and Managing Director, Blue Ocean Robotics GmbH

MICHAEL PACHMAJER Director, PwC

content, technology implementation and sales and marketing for various channels, especially MOPO.de, the MOPO mobile portal, the MOPO app and its Facebook page. Henning Langer is also the author of numerous papers on digital change & online marketing.

HENNING LANGER Head of Digital, Morgenpost Verlag GmbH

THOMAS OFFNER Senior Manager, PwC

Dr. Claus Lenz is Co-founder and Managing Director of Blue Ocean Robotics GmbH. He received a Bachelor of Science degree in 2005 and a Diploma in 2007 in electrical engineering with a focus in human-machine communication. He worked in the research cluster “Cognition for Technical Systems” funded by the DFG in the excellence initiative on projects regarding visual perception and joint human robot collab-

oration, where he received the degree of doctor in 2011. He has published more than 20 publications on his main areas of interest including (cognitive) robotics, human-robot interaction and collaboration, and visual tracking.

He has successfully completed a variety of innovation and development projects with the company Cognition Factory GmbH, where he is one of the founders.

Michael is a Director at PwC and responsible for the firm’s digital transformation practice with a particular focus on the Family Business and Medium-Sized Companies segment. He has longtime experience in management and technology consulting as well as in the industry. Michael‘s vision is to successfully lead the way for medium sized- and family-owned businesses to enter

into the digital age. His approach consists of combining all aspects of culture-change with technology-change. He is change manager, technology-expert, designer, communicator and team player. He is also a lecturer at Goethe-University Frankfurt for digital transformation and mobile business and recently co-authored the book „d.quarks – The Path to Digital Business“.

Thomas is a Senior Manager at PwC, an entrepreneur and a startup expert. Before joining PwC, Thomas has successfully founded and/or developed several internet start-ups, including Groupon in Austria and Switzerland, and has held management positions in numerous European companies, e.g. at ProSiebenSat.1 where he founded the SevenVentures Pitch Day (www.7VPD.com), co-founded and managed the ProSiebenSat.1 ac-

celerator and was responsible for several strategic investments in digital commerce start-ups. Given his in-depth experience on both the corporate and the startup side, he has been a speaker and coach at renowned digital conferences such as DLD, NEXT and Pioneers.

Thomas studied business administration in Vienna, and also worked as a lecturer at the University of St. Gallen in Switzerland and FH Joanneum in Graz, Austria.

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SPEAKERS Anjali is a multi-oriented designer working in the fields of communication design as well as project management and business development. As an open minded person she supports creative agencies, companies and start ups regarding all communication matters for their brand or current

projects. Her curiosity regarding the future of work relations and great projects keep her passionate about what she is doing. As of the beginning Anjali has been helping Year of the X and it’s festivals be the best they can be with her outstanding talent.

ANJALI MULTANI Designer/Foreign Affairs & Communications , Year of the X, studio amu

In his role as a Manager for Accenture Interactive, Tino Engelmann is responsible for driving user-centered concepts for clients in Germany, Austria and Switzerland. Besides the strategic development of User Experience approaches he manages the delivery of UX frameworks, processes

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WOLFGANG BLOCK Executive, Philipp und Keuntje

and concepts on-site. Previously he worked for various digital agencies as Senior UX Architect, with user experience at the heart of his expertise.

TINO ENGELMANN Manager, User Experience, Accenture Interactive

Martin Drust has been in media and communication for more than 20 years. He is accustomed to all channels - from integrated brand campaigns to social media strategies. Before he became Head of Marketing & Sales at FC St. Pauli, Martin used to be Managing Partner and Chief Digital Officer at thjnk for 4 years. Previously he has been for 10 years as Executive Creative Director and Managing Director of Tribal

SPEAKERS

DDB in Hamburg. Martin has won over 300 creative awards and is a member of the Art Directors Club Germany since 2008. Throughout his career Martin has worked for renowned customers such as Allianz, Audi, Lufthansa, German Telekom, Douglas, Philips, Porsche, RWE and Volkswagen.

Martin is a teacher of history and economics, he now teaches at the Miami Ad School Europe.

MARTIN DRUST Director of Sales & Marketing, FC St. Pauli

MIKE JOHN OTTO Executive Creative Director, Phillip und Keuntje

FELIX VAN DE SAND Managing Director, COBE

Wolfgang Block has been working now for over 25 Years in all forms of media creation. He started as a journalist and worked on developing new magazines for a major publisher. In 1992 he founded his own publishing house and after a few years, B&D Publishing became the largest publishing house in Europe for youth culture and sports. Over 15 magazines and websites were founded and frequently published by the b&d publishing house. Wolfgang Block

created international magazine brands, TV shows and live formats to reach over 2 million young people in Europe. For 6 years he has been managing director at Philipp und Keuntje to build up the content marketing team and create and produce media platforms for Deutsche Telekom, Audi, E-Wie Einfach, Rimowa and other clients. „Creating content is to know and feel the right passion point at which people connect to magazines or brands.“

Mike John Otto studied at the Münster School of Design. Four years and one or two twists later, he moved to London to freelance for razorfish, Hi-ReS! and mother london. After a couple of months Mike moved to Hamburg to start working as a Senior Designer at razorfish, then as an Art Director at Elephant Seven, followed by the position as Creative Director at BBDO Interone. In 2008 he become a founding partner and Head of Creation of the digital studio BlackBeltMonkey, which still is his personal playground.

Blackbeltmonkey studio became Hi-ReS! in 2011 after Mike joined the London Creative Boutique and running the first Hi-ReS! studio in Germany as Managing & Creative Director. Since February 2014 he followed a new Opportunity as Managing Director and Executive Creative Director Digital at PUK / Philipp und Keuntjeworking for clients such as Sennheiser, Audi and Rimowa. Besides his agency based work Mike is member of the Art Directors Club Deutschland and D&AD and lecturer at various design schools.

Felix van de Sand is Managing Partner and Director Design Strategy at COBE Munich. Following attaining his masters degree in Industrial Design, he worked at design affairs as a Design Strategist.

He switched to the digital side when he founded the UX design agency COBE with three partners

in 2012. At COBE, Felix is responsible for aligning the User Experience of digital products with a company’s brand positioning.

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SPEAKERS Für Katrin Wulff ist die Stimme Visitenkarte, Fingerabdruck und Sprachrohr zugleich. Bei unzähligen Events und Konzerten hat sie als Sängerin begeistert. Als Stimmtrainerin genießt sie es, das Stimmpotential anderer zu entfalten und ihren Erfahrungsschatz weiterzugeben. Mit wohltuenden wie aufbauenden Übungen sorgt sie für tiefe Atmung, klare Artikulation und guten Klang und einen „stimmigen“ Auftritt in

Job und Freizeit. Katrin Wulff ist professionelle Pop- und Soulsängerin, hat Udo Lindenberg oder Xavier Naidoo auf Tour begleitet und als Songwriterin mehrere deutschsprachige Alben veröffentlicht. Als Trainerin vermittelt sie frisch und versiert Wissen rund um die Stimme und gibt Tipps bei Nervösität und Stress. Abseits der Bühne ist Katrin bei Pausenkicker für Text- und Eventkonzeption zuständig.

Ganzheitliche Gedächtnistrainerin Fitness, das umfasst für Lena Wittneben nicht nur körperliches Training sondern auch kognitives.

Denn was bringt ein beweglicher Körper wenn der Geist wenig flexibel ist und die Gedanken sich verflüchtigen?! Dass Gedächtnistraining alles andere als langweilig und trocken ist, beweist die gelernte Medienfachwirtin bei den Pausenkicker Kopf-Einheiten.

Mit viel Humor und Leidenschaft schult sie Wahrnehmung, Merk-

und Konzentrationsfähigkeit der Teilnehmer und sorgt für einen motivierenden Frischekick. Spaß und Alltagstransfer sind ihr dabei immer ihre obersten Ziele.

Lena Wittneben ist ausgebildete ganzheitliche Gedächtnistrainerin, arbeitete professionell im Fitness- und Pilates Bereich und ist angehender systemischer Coach. Hinter den Kulissen ist sie bei Pausenkicker für Business Development und Pressearbeit zuständig.

Was mit einem Rückenleiden begann ist für Sina Morcinek längt zur großen Leidenschaft geworden: Fitness und Körperarbeit. Mit Office-Yoga bringt sie Bewegung in jedes noch so kleine Büro und zeigt alltagstaugliche Übungen bei steifem Nacken und müden Knochen. Dabei versteht es die zertifizierte Yoga- und Fitness Trainerin mit ansteckendem Hu-

mor und profundem Wissen nachhaltig zu motivieren. Gemeinsam mit Katrin Wulff und Lena Wittneben hat die blonde Powerfrau 2014 “Pausenkicker – Gesundheits-Entertainment für Körper, Kopf und Stimme” gegründet und bringt dort ihr Designtalent und ihre Erfahrung als Projektmanagerin im Marketingbereich ein.

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Events

KATRIN WULFF Sängerin und Stimmtrainerin Pausenkicker

LENA WITTNEBEN Ganzheitliche Gedächtnistrainer Pausenkicker

Event management solutions from a single source Attract more attendees SINA MORCINEK Fitness- und Yogatrainerin Pausenkicker

Sell tickets successfully Retain customers for the long term Learn more: xing-events.com

SPEAKERS Ekkehard Schmider is a performance-driven senior branding specialist. He’s got a proven track record in the international high tech industry and in information technology. His cross-cultural experience includes several years in London and Paris and fluency in four languages. Ekkehard joined the Executive Board of MaibornWolff as CMO in 2013.

Larissa Penner is a digital marketing specialist at Accenture Interactive and worked as a project manager on various digital transformation projects. In her current role as Change Manager in the digital transformation project regarding the new online portal of the Bundesagentur für Arbeit

EKKEHARD SCHMIDER CMO, MaibornWolff GmbH (BA), Larissa is responsible for Change Management and Communication topics. She and her team developed and implemented the user centered collaboration model for the BA thus methods such as rapid prototyping with Fjord could be implemented successfully at great speed.

LARISSA PENNER Functional Team Lead, Accenture Interactive

In the last years, Danny Nagorsen was mainly involved into the development and implementation of process orientated IT applications of the Bundesagentur für Arbeit (BA) with a strong focus on user acceptance and communication.

Currently, he is the lead of the functional team “Online Basisdienst” of the project ‘Anwenderportal und Online-Kundenzugang’

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(APOK), which is developing a new type of online-based aptitude test for professional orientation that will be implemented into the new web portal of the BA. During his speaker slot he will present the motivation behind the project of the new online portal as well as requirements formulated for the service provider Accenture.

DANNY NAGORSEN Functional Team Lead, Bundesagentur für Arbeit

SPEAKERS

BIANCA ACHENBACH Journalist/Presenter at YOTM Hamburg 2016

MELANIE SCHÜTZE Owner, Schwarnverhalten & Asterloge/ Presenter at YOTM Hamburg 2016

MAXIMILIAN DOELLE

The editorial journalist discovered her love for anything tv, film and camera during her years as a student. With a Bachelor of Arts in English & American as well as Skandinavian Studies completed successfully in Freiburg and Oslo, her way led from stops at various tv and radio stations to the unique travel tv channel sonnenklar.TV. Here she meets both, her love for being in front of a camera

and traveling the world. Additionally she works as a host for marketing clips, on fairs, etc. and seizes every opportunity to act.

Getting creative, acting and presenting - those are her personal benchmarks, complemented by a strong affinity to languages, such as English, Norwegian, French and Italian. Last but not least: she is addicted to latin dancing and yoga.

Melanie Schütze lives and loves networking. As a child of Gen Y Mel is always on the lookout for for great content and sustainable initiatives and is never satisfied with the status quo. Mel founded the inter-disciplinary network ALSTERLOGE which connects young and ambitious women. She is responsible for content- and digital strategy as well as na-

tional partnerships for relevant job- and career topics. Mel is also an experienced presenter and has moderated many conferences and discussions.

Maximilian Doelle is Chief Prototyper at Kazendi - a lean innovation studio that exists to challenge processes and enlighten minds for a changing world. Kazendi is amongst the first companies in the UK to offer Microsoft Hololens development capabilities. Max works to inspire companies towards

better customer engagement by demonstrating the opportunities that come with emerging technologies. With Kazendi’s unique service to prototype any idea from concept to customer in just one week, Max is speeding up innovation and challenging the status quo through radical iteration.

Chief Prototyper, Kazendi

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www.pwc.de

SPEAKERS

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ALEXANDER HANDCOCK

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Marketing Director Northern Europe, Selligent

SIMON BIEMER User Experience Design Manager, UniCredit Bank AG Munich

Born to German-English parents in a Welsh village with the longest name in Europe, Alex has made it his mission to keep marketing and communication straightforward and concise. A political scientist by trade, Alex began his career working on content marketing projects for the German Foreign Office, but soon found the lure of Marketing & Tech too great and switched to a creative agency role, developing multichannel campaigns for large brands such as Microsoft, Allianz and AMD.

Following a brief stint heading up US & UK marketing and PR at German telco tech start-up tyntec, Alex joined Selligent – a marketing cloud provider – three and a half years ago where he was part of the core leadership team that established and rapidly grew the business on the German market.

A regular speaker at digital marketing conferences across Europe, Alex currently heads up Selligent’s marketing efforts across Northern Europe.

Simon Biemer is User Experience Design Manager at UniCredit Bank AG Munich. He is responsible for the user experience and design strategy of the mobile channel.

Product Owner of the HVB Mobile Banking App. Following attaining his master’s degree in media computer science, he worked at LUNAR Europe and designaffairs as Senior Usability Engineer. He started his career after his studies at ubigrate GmbH in Dresden.

READY FOR THE ROOSTER? COMING SOON: YEAR OF THE ROOSTER IN MUNICH APRIL 2017.

WANT TO JOIN AS A PARTNER OR SPONSOR? GET IN TOUCH: ANJALI@YEAROFTHEX.COM OR GIVE US A CALL +49 176 666 85 926.

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MONKEY TEAM

Innovation means change and so this needed to be reflected in the company's brand. So we chose the Chinese Zodiac, 12 animals with different personalities and a new story every year. 2015 was the Year of the Goat where we asked attendees to overcome their internal resistances. 2016 marks the Year of the Monkey, an animal which is curious and playful.

Still we needed an Uber-brand, which would reflect the 12 animals while at the same time echo everything that was present in the company: our friendship values, emotional experiences, inspiring speakers and a passionate community.

MARKUS // FOUNDER & CEO

ANJALI // FOREIGN AFFAIRS & COMMUNICATIONS

EVELINA // SOCIAL MEDIA MANAGER & GRAPHIC DESIGNER

HANNAH // MARKETING MANAGER

NADINE // PROJECT MANAGER

ALEX // WEB DEVELOPER

Year of the X was born.

If you want to go fast, go alone. If you want to go far, go together.

KARIM // VIDEO MAKER

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JOIN US

Year of the X – is a community of innovators and global minds. We facilitate festivals and workshops around innovation and digital evolution. At the core of the company is an international group of change makers who inspire positive change in response to the technology shift we see all around the world. We run festivals, practical workshops and cutting edge innovation events. Our speakers and workshop presenters come from very different backgrounds: we host Buddhist monks, technology and business leaders, creative mavericks, bestselling authors and artists in unconventional festival locations, mountain huts and boats.

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