&
&
DIAMONDS
DIAMONDS
&
DIAMONDS
&
DIAMONDS
&
DIAMONDS
COLOUR the most perfect diamond has no colour at all but they’re rare therefore, colour is used only with intention and purpose.
quite simply, in the diamond world and the design world the clearer the better.
CLARITY
STRENGTH because of it’s covalent bonds between atoms, diamond is the hardest material known to man. when working in collaboration with others, designers can produce far stronger work than they could alone.
MULTI FACETED
diamonds need to be multifaceted to reflect more light.
designers need to be multifaceted to get more work.
skilled craftsmen spend time and money processing, refining and perfecting to the highest standard,
resulting in a desirable end product.
DEMAND
diamonds are one of the most valuable minerals on earth. but good design is invisible and invaluable.
VALUE