E V E LY N ( Y I N G ) L U
Reasons And Feelings
\ \ 2 0 17 – 2 0 2 1
G R A P H I C D E S I G N_B FA \\
\\ PORTFOLIO
E V E LY N ( Y I N G ) L U
Reasons And Feelings
\ \ 2 0 17 – 2 0 2 1
G R A P H I C D E S I G N_B FA \\
\\ PORTFOLIO
REASONS AND FEELINGS \\
Reasons and feelings are the essential elements of a successful design. When we work as designers, the first thing we have to do is to think about the issue. Why does this issue exist? Then solve or visualize it through design. As graphic designers, graphics, color, space, and type are the methods that we use to create a visual world that conveys the emotion and problem behind the reasons. Making those invisible emotions and reasons come to life and be seen is the purpose of designers. This book emphasizes my four years of growth and constant exploration with issues, emotions, design, and self.
COPYRIGHT @ 2021 EVELYN (YING) LU All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission from copyright holder.
Dedicated To My Dearest \ \ PA R E N T S
INSTRUCTORS \\
\\ FRIENDS
Changing Rhythms And Emotions
Fusion of Nature And Taste
Romancing The Skies With You
Refuse To Live As A Night Owl
\\ PROJECT 1
VISUAL SYSTEM \\
\ \ P. 0 8 - 3 7
\\ PROJECT 5
B R A N D I N G S T R AT E G Y \ \
\ \ P. 1 1 4 - 1 4 1
\\ PROJECT 2
PA C K A G E D E S I G N \ \
\ \ P. 3 8 - 5 7
\\ PROJECT 6
GRAPHIC DESIGN \\
\ \ P. 1 4 2 - 1 6 7
Table Of Con tents \\ PROJECT 0
COURSE \\
\ \ PA G E
Table For One
\\ PROJECT 3
Still Wonderful TYPOGRAPHY \\
\ \ P. 5 8 - 7 7
Needs Of Mom Are Our Priority
\\ PROJECT 7
PA C K A G I N G \ \
\ \ P. 1 6 8 - 2 2 5
Desire Hidden In Darkness \\ PROJECT 4
VISUAL SYSTEM \\
\ \ P. 7 8 - 1 1 3
E V E LY N ( Y I N G ) L U \ \ B F A
\ \ M U S I C F E S T I VA L
REASONS AND FEELINGS
Changing Rhythms And Emotions P S YC H E D E L I C T R A N C E \\
PROJECT 01
\\ M O O DY
\\ 148° | 2021
PROJECT \\
INSTRUCTOR \\
148° | 2021
Troy Alders
COURSE \\
SEMESTER \\
Visual Systems 1
Fall 2020
10 / 11
“Music expresses feeling and thought, without language; it was below and before speech, and it is above and beyond all words.” – Robert G. Ingersoll
OBJECTIVE \\ This project aims to create a visual design system for a music festival that seeks to raise people's awareness of mood disorders as a social issue. Mood disorders usually manifest as momentary mood changes that negatively influence daily life.
APPROACH \\ Through researching all the music genres, I decided to base the festival theme music on Psychedelic trance, Trance Music, and Dark psytrance. The visual expression is designed blurred gradient as the primary color tone, overlapping with laser effect to express the psychedelic music theme and mood change. The abstract graphics represent people's struggles while their emotions have changed a lot.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
10 / 11
\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
14 / 15
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
16 / 17
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
18 / 19
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
20 / 21
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
22 / 23
\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
24 / 25
\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
26 / 27
\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.
E V E LY N ( Y I N G ) L U \ \ B F A
PROJECT 01
\\ 148° | 2021
28 / 29
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
30 / 31
\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
32 / 33
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
34 / 35
\ CHANGING RHYTHMS AND EMOTIONS \ A music festival for mood disorders in social issues.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 01
\\ 148° | 2021
36 / 37
E V E LY N ( Y I N G ) L U \ \ B F A
\ \ C H A R D O N N AY
REASONS AND FEELINGS
Fusion of Nature And Taste CABERNET SAUVIGNON \\
PROJECT 02
\\ WINE LABEL DESIGN
\\ MEADOWCROFT WINES
PROJECT \\
INSTRUCTOR \\
Meadowcroft Wines
Thomas McNulty
COURSE \\
SEMESTER \\
Package Design 3
Summer 2020
40 / 41
“Accept what life offers you and try to drink from every cup. All wines should be tasted; some should only be sipped, but with others, drink the whole bottle.” — Paulo Coelho, Brida
OBJECTIVE \\ This project aims to design Cabernet Sauvignon and Chardonnay wine labels for Meadowcroft Wines at a range of price points and design its gift packaging for High-end price points.
APPROACH \\ For the Mid-price point wine label, I designed it with the idea of "fusion" to represent the primary branding concept of Meadowcroft Wines, embodying the traditions of European wines and expressing the creativity of California. The concept of " fusion" is shown through the intersecting label shape directly. And then, the idea of the High-end price point wine label is minimalist and modern, mainly to emphasize its name and its identity, " Honeybee," which symbolizes this conscientious work and the process of transformation from wine grapes into outstanding wine.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
40 / 41
\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.
\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
46 / 47
\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
48 / 49
\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
50 / 51
E V E LY N ( ( Y I N G ) ) LLUU \\\\ BBFFAA REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
52 08 / 09 53
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
54 / 55
\ FUSION OF NATURE AND TASTE \ Wine label design for Meadowcroft Wines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 02
\\ MEADOWCROFT WINES
56 / 57
E V E LY N ( Y I N G ) L U \ \ B F A
\\ COOKBOOK
REASONS AND FEELINGS
Table For One Still Wonderful SIMPLE DELICACY \\
PROJECT 03
\\ SOLO
\\ SOLO_COOKBOOK
PROJECT \\
INSTRUCTOR \\
Solo_Cookbook
Ariel Grey
COURSE \\
SEMESTER \\
Typography 3
Spring 2020
60 / 61
“Be able to be alone. Lose not the advantage of solitude, and the society of thyself.” — Thomas Browne
OBJECTIVE \\ The goal of this project is to design the typography for a non-traditional cookbook and some deliverables, such as posters, tickets, etc.
APPROACH \\ The topic I have chosen is food for one. Nowadays, it has become a common situation for people to eat and drink alone. Eating alone has become a popular new life trend worldwide. Solo is a cookbook designed mainly for the person who eats alone. It helps people prepare food for one, making food easy to cook but still delicate.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 03
\\ SOLO_COOKBOOK
60 / 61
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 03
\\ SOLO_COOKBOOK
64 / 65
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 03
\\ SOLO_COOKBOOK
66 / 67
\ TABLE FOR ONE STILL WONDERFUL \ A cookbook design for solo.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 03
\\ SOLO_COOKBOOK
68 / 69
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 03
\\ SOLO_COOKBOOK
70 / 71
72 / 73
\ TABLE FOR ONE STILL WONDERFUL \ A cookbook design for solo.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
74 / 75
\ TABLE FOR ONE STILL WONDERFUL \ A cookbook design for solo.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 03
\\ SOLO_COOKBOOK
76 / 77
E V E LY N ( Y I N G ) L U \ \ B F A
\ \ F I L M F E S T I VA L
REASONS AND FEELINGS
Desire Hidden In Darkness
THE VENGEANCE TRILOGY \\
PROJECT 04
\\ VIOLENT
\\ BLACK DESIRE
PROJECT \\
INSTRUCTOR \\
Black Desire
Hunter Wimmer
COURSE \\
SEMESTER \\
Visual Systems 2
Spring 2021
80 / 81
“Living without hate for people is almost impossible. There is nothing wrong with fantasizing about revenge. You can have that feeling. You just shouldn't act in it.” — Park Chan‑wook
OBJECTIVE \\ The goal of this project is to establish a personal film festival and exhibition for Korean film director Park chan-wook and to design the entire visual system of the festival based on the style of his work.
APPROACH \\ After researching Park Chan-wook and watching his famous films, I found that the themes and styles of his films are mainly about violence, revenge, and crime. From the basis of this, I identified a theme to explore: Dirty desires are something hidden deep in people's humanity; darkness is their rapture period. Meanwhile, I created the paper tearing and red scratch line as the main visual graphic elements.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
80 / 81
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
84 / 85
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
86 / 87
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
88 / 89
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
90 / 91
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
92 / 93
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
94 / 95
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
96 / 97
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
98 / 99
{ DESIRE \D E S I R E HHIDDEN I D D E N IN I NDARKNESS D A R K N E S}S \ for A v i sA u afilm l s y sfestival t e m d e svisual i g n f odeaign r Park C h aPark n ‑ w oChan-wook. ok film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
100 / 101
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
102 / 103
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
104 / 105
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
106 / 107
\ DESIRE HIDDEN IN DARKNESS \ A visual system design for Park Chan‑wook film festival.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
108 / 109
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 04
\\ BLACK DESIRE
110 / 111
E V E LY N ( Y I N G ) L U \ \ B F A
\\ AU S P I C I O U S_S WA L LOW
REASONS AND FEELINGS
Romancing The Skies With You EASTERN SUNRISE \\
PROJECT 05
\\ AIRLINE
\\ CHINA EASTERN AIRLINES
PROJECT \\
INSTRUCTOR \\
China Eastern Airlines
Thomas McNulty
COURSE \\
SEMESTER \\
Strategies for Branding
Summer 2020
116 / 117
“Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return.” — Leonardo da Vinci
OBJECTIVE \\ The goal of this project is to upgrade branding strategy for China Eastern Airlines, including a complete brand identity guideline and a series of deliverables.
APPROACH \\ I decided to maintain the graphic element of "swallow" from the previous identity as the core design element for the new identity design, which carries their wish for passengers' harmony and good fortune. For the color scheme, red and blue symbolize the "sunrise in the east" and "the sea is full of rivers."
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
116 / 117
\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
120 / 121
\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.
CMYK
100 100 25 25
RGB
41 35 92
HEX
#00008f
PENTONE
2105C
CMYK
13 100 100 7
RGB
197 21 23
HEX
# c51715
PENTONE
3517C
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
122 / 123
\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
124 / 125
\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
126 / 127
\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
130 / 131
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
132 / 133
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
134 / 135
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 05
\\ CHINA EASTERN AIRLINES
136 / 137
\ ROMANCING THE SKIES WITH YOU \ Branding strategy design for China Eastern Airlines.
E V E LY N ( Y I N G ) L U \ \ B F A
\\ INSOMNIA
REASONS AND FEELINGS
Refuse To Live As A Night Owl M O B I L E A P P L I C AT I O N \ \
PROJECT 06
\\ UI, UX
\\ PILLOW MOON
PROJECT \\
INSTRUCTOR \\
Pillow Moon
Phil Hamlett
COURSE \\
SEMESTER \\
Graphic Design 3
Spring 2020
144 / 145
“I've always envied people who sleep easily. Their brains must be cleaner, the floorboards of the skull well swept, all the little monsters closed up in a steamer trunk at the foot of the bed.” — David Benioff, City of Thieves
OBJECTIVE \\ The goal of this project is to discover three problems from your life, then design an app to solve it. I chose to solve the problem of insomnia.
APPROACH \\ Through background research on relieving insomnia, I decided to promote the quality of sleep through hearing, such as white noise, light music, etc. The overall visual style of this app is on the darker side of the mode. Pillow Moon App's recording and tracking features help users better know their sleep quality. Additionally, the function of flexibly combining audio clips allows users to personalize their own white noise.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
144 / 145
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
148 / 149
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
152 / 153
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
Home
Category
Display
Sleep Record
Radio
White Noise
Favourite
Sleep Guide
Account
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
154 / 155
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
156 / 157
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS PROJECT 06 \\ PILLOW MOON
Forest Rain
Water Drops
Rolling Thunder
Lab Liquid
Hurricanes
Fire Crackles
Cutting Board
Boiling Pot
160 / 161
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
164 / 165
\ REFUSE TO LIVE AS A NIGHT OWL \ App development for insomnia.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 06
\\ PILLOW MOON
166 / 167
E V E LY N ( Y I N G ) L U \ \ B F A
\ \ R E TA I L S T O R E
REASONS AND FEELINGS
Needs Of Mom Are Our Priority PA C K A G I N G \ \
PROJECT 07
\\ TEAMWORK
\ \ M O M _ PA C K A G I N G
PROJECT \\
INSTRUCTOR \\
Mom_Packaging
Thomas McNulty
COURSE \\
SEMESTER \\
Package Design 4
Fall 2020
170 / 171
“When you are a mother, you are never really alone in your thoughts. A mother always has to think twice, once for herself and once for her child.” — Sophia Loren
OBJECTIVE \\ This project was a group project that involved me and six other designers collaborating to develop a unique brand and a cohesive visual system and explore possible product line extensions and sub-brands.
TEAM MEMBERS \\
APPROACH \\
Regina Padron
Our team has designed a multi-brand retail store to
Paul Jeon
meet the needs of moms. The primary purpose of Retail
Howard Chen
MOM was to build an innovative brand of healthy and
Alex Lang
functional quality merchandise that all moms can shop
Tom Galang
for guilt-free. Then, we formed a coherent brand strategy
Luna Deng
with one overarching brand, MOM, and five sub-brands, each of them representing its personality and intent. My teammates Howard, Tom, and I were charged with the sub-brand "Bitty Bites", a family food line for babies and parents. The entire collection is designed with a focus on bright colors and illustrations.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
170 / 171
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
Retail Brand
Mom ESSENTIALS & PRODUCTS \\ Practical Caring Charming
E V E LY N ( Y I N G ) L U \ \ B F A
Sub–brands
FAMILY FOOD \\ Fun Clean Organic
REASONS AND FEELINGS
Bitty Bites
TruEssence HEALTH & WELLNESS \\
Bright Organic
CHILD ESSENTIALS \\ Young
\ \ M O M _ PA C K A G I N G
Kiddo
PROJECT 07
Authentic
Fun Charismatic
True Threads APPAREL \\ Eco-friendly Warm Traditional
174 / 175
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
178 / 179
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
180 / 181
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
182 / 183
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
186 / 187
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
190 / 191
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
192 / 193
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
194 / 195
196 / 197
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
202 / 203
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
204 / 205
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
206 / 207
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
210 / 211
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
212 / 213
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
214 / 215
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
216 / 217
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
218 / 219
\ NEEDS OF MOM ARE OUR PRIORITY \ Packaging visual system design for MOM retail brand.
E V E LY N ( Y I N G ) L U \ \ B F A REASONS AND FEELINGS
PROJECT 07
\ \ M O M _ PA C K A G I N G
222 / 223
Thank you
TO MY FAMILY \\ My lovely Mom and Dad. Thank you for always supporting me, encouraging me, and loving me. It gives me the courage to chase my future. When I meet bottlenecks, you always stay with me patiently to find inspiration and try new things together. I do appreciate both of you being my backup.
TO MY INSTRUCTORS \\ Thanks to Mary Scott, Phil Hamlett, Thomas McNulty, Jacques Rossouw, Hunter Wimmer, Ariel Grey, Troy Alders. It has been a wonderful journey with you for the past few years. Thank you for all the countless inspirations and guidance that made me the better designer I am today.
TO MY FRIENDS \\ Thank you for all of your support and encouragement through this fabulous process. Thanks for being there for me through the trails and those hard times, brainstorming and inspiring me so much. You guys are the best partner in this journey, sharing all the moments and feelings with me.
226 / 227
Colo phon CONTACT \\ Evelyn (Ying) Lu +1 415 539 9483 yinglu3049792745@gmail.com evelynludesign.com
INSTRUCTOR \\ Mary Scott
SCHOOL \\ Academy of Art University School of Graphic Design & Digital Media
MAJOR \\ Graphic Design Bachelor of Fine Arts
BOOK TITLE \\ Reasons And Feelings
TYPOGRAPHY \\ Bodoni 72 Usual
PRINTING & BINDING \\ Blurb.com
PHOTOGRAPHY \\ Unsplash.com Pexels.com Oliver Takáč
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