EVE MINERS CASE STUDIES
LAZY OAF DAZED BEAUTY FASHION EAST CRACK THE FACE
LAZY OAF
HISTORY/ EARLY YEARS -The brand was created by Gemma Sheild in 2001 -She started it in her dads garage after university -Lazy Oaf was originally a menswear brand. -Gemma started to sell cartoon screen printed t-shirts at Spitalfeilds market and the brand started growing from there.
TODAY -The brand is 18 years old. -Lazy Oaf is stocked in 250 stores worldwide. -Lazy well known among creatives and has bee -Gemma is still director working with a close team.
CURRENT STRUCTURE -1 Flagship -1 Online store -1 sister brand (G.E.M)
ADDITIONAL WORK
-G.E.M, Lazy Oafs sister fashion Label, linked on the website -Regular pop up stores in London, Tokyo and NY -A popular blog -Artistic events like ‘take a break’ and campaigns like ‘its ok to not
PRODUCTION/RETAIL. -Flagship store at 2 Granton St London W1F 7QL -Urban Outfitters -Asos -250 other online stores in Europe
SHARED VALUES -Lazy Oaf helped me decide on some my values -Humour, because of their ironic tone -Integrity because of the models they choose and the fact theyve kept their style for so long. -Kindness, ‘its nice to be nice, ‘its ok not to be ok’
PLACE OR POSITION -I would be happy to do any sort of assisting job with the company, on a photoshoot or helping with their events -In the future I can see myself being freelance creative director for the brand.
WHO TO APPROACH -Jerry who is in charge of PR because we have had previous positive contact
DAZED BEAUTY
HISTORY -Dazed and confused was founded in 1991. -Since then it has branched off into different areas. Dazed digital ect -Dazed Beauty was launched a couple of months ago at the beginning of 2019 as an innovative new platform. -The Editor is Bunny Kenney -The creative director is Isamaya Ffrench -Brand new platform
TODAY
-Dazed beauty has just launched its first issue -Is regularly posting articles under the umbrella of beauty online. -interesting and relevant contributors and articles that haven’t really been put together before and it works.
CURRENT STRUCTURE -Dazed Media Offiice - London
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DIFFUSION -The magazine is sold online and in creative bookshops in London -at one with the digital age.
SHARED VALUES No set regime of what they do or set aesthetic, combination of creative people, -what is beauty? playing with different definitions of the word. large umbrella of what you can cover under beauty=.inclusive. -Creativity, fashion that interests me. --new and exciting platform featuring important classic and up and coming artists, subjects. (integri-
PLACE OR POSITION For now I would be happy with any job which enables me to assist Dazed Beauty. Probably something to do with the social media In the future I would love to work there permanently scouting stories and articles from online sources.
FASHION EAST
HISTORY -Established in 2000 by the Old Truman Brewery -Each season they offer 3 womens wear and 3 menswear designers the opportunity to present a collection and help them through the early stage of their career
TODAY -Fashion East is the leading support scheme, guiding and nurturing new designers -They provide designers with guidance and money to help them through tough parts of their careers -Lulu Kennedy is the director. -A team of 3 people
CURRENT STRUCTURE -1 head office at the Old Truman Brewery ADDITIONAL WORK
-They set up 3 fashion week shows every season. -Lulu kennedy is heavily involved with designers careers
SHARED VALUES -I like the fact that Fashion East helps young designers, this fits in with my values of kindness. -Integrity, Lulu Kennedy has consistently picked designers I love and that represent catwalk fashion for me. -I know they would treat their intern with respect because its a very small team.
PLACE OR POSITION -The only position that would be possible for me would be an interning position which I can apply for before fashion week
WHO TO APPROACH
-The add on fashion workie or the add on the website -Lulu Kennedy
HISTORY -The magazine was first created in a bedroom in Bristol by Jake Applebee and Thomas Frost -It was self published on newspaper -distributed by staff -founded in 2009 -friends creating a magazine together -A magazine which infuses guitar music with pop, dj culture and other music.
TODAY -Has just reached its 100th issue -Is still a free magazine -Is still Bristol based -Can be ordered online -Is stocked all over europe
CURRENT STRUCTURE -Head office in bristol -31 Berkly Square
ADDITIONAL WORK -An online shop which sells prints -Involvement with festivals and music events
DIFFUSION -Online -Rough trade -Retailers around Europe -Free all around Bristol
SHARED VALUES -Creativity and Passion for the production and the style of their magazine -Diversity, the magazine boasts a diverse range of music -Integrity, the magazine has stayed free and has carried on being produced in Bristol
PLACE OR POSITION -An intern for social media or Events. -A styling assistant on shoots
WHO TO APPROACH -Simple Things festival -Jake Applebee
HISTORY -Originally a British culture monthly magazine started in May 1980 by Nick Logan. -Its last issue was in 1999. -It was said the face “changed culture”. -The face covered subjects like music, fashion, politics.
TODAY -The Face has been relaunched online in 2019 and is in its early stages -The first issue is yet to be published but is in the works -I’m obsessed with the idea of curating culture - the director -There is a group of ‘faces’ that will be contributors to the new magazine. -Some of these people include, Mowalola, Olivia Rose, Wavey Garms and Tori West
ADDITIONAL WORK -An archive of the old face magazines
SHARED VALUES -Sense of humour, the articles can be amusing. -Creativity and Integrity, the contributors are really interesting and diverse. -Growth, I am excited to see the new magazine grow
PLACE OR POSITION -Assisting the “faces� to gain entrance into the face. -Social Media intern -General intern
WHO TO APPROACH -Rhiannon Isobel from Wavey Garms -Yuki Haze from sukeban -They are both are contributors, yet to produce any work for the face.