5 proven ways to promote your event online

5 PROVEN WAYS TO PROMOTE YOUR EVENT ONLINE

Being an event manager, you know how much you have to face trouble in preparing and setting up your event.

Diligent planning is a key in organizing event successfully, but promotion is a part of the game as well. Promoting event online is an effective way to make your event successful.Online event registration system is also the important part of the online promotion.

Online registration process has a great potential to drive more attendees to event. There is no need for participates to come to your office and book tickets. They can buy tickets from anywhere and anytime.

Moreover, in this system organizer can offer discounts and rewards. For example, group discounts, half ticket rate or free tickets for attendee who brings more participates. In this referral process, online system sends a link to other people.

Interested candidates can buy tickets, after clicking on it. It means, you can use your attendees networking chain to boost engagement.

Look at some more ways to promote event online.

Social media: It is the most beneficial platform as you inform about event not only to your existing followers but their friends too. Deliver well-written and informative content to encourage users to share and inform others. You can also send invitations via Facebook or other platforms too.

Create effective copy: Whatever promotional tools you use, deliver effective copy to increase engagement. When it comes to conduct event registration process, choose one of the best event registration websites, and create a sense of urgency by adding phrases such as “time is running out!” or “Grab this opportunity!”. This phrases are inviting so people get encouraged to participate in the event.

Email marketing: It boosts high conversion rates if you implement this strategy carefully. You have a list of your clients and prospects in database as they are a great source of repeat business so don’t neglect them. You just need to send email to them 4-6 weeks before event.

Publish a video and message featuring guest speakers: Involve your guests to boost engagement. They are highly influential in their industry. By promoting them via email and social media you will effectively inform and entice their followers, fans and increase conversion. Even you can also take help from sponsors. By cross promoting with them you can also inform their customers.

Retargeting Attendees: Retarget people who have already visited your websites or event page. It will cost you little more but it drives engagement.