How Big Data Can Impact Your Event Management

HOW BIG DATA CAN IMPACT YOUR EVENT MANAGEMENT

Big Data To Improve Events Big Data is the best concept in these days, but what does it have to do with event planning? If you are an event organizer and using event posting sites then you can leverage your event's big data. Here you can manage your event demographics to event attendance behavior. By using Big Data you can create a better experience for your attendees and ultimately help to increase your event business. So, it is time to understand about event's big data and where you can find it.

Event data includes: Event Attendee lists/databases and Demographics Session Attendance Marketing Analytics, including email clicks/opens and website analytics Registration Activity Survey Data (attendee and exhibitor)

So how can you use the event data you’re collecting to improve your event?

Demographics:

Cross-reference demographics from your attendee list with session attendance and you may gain valuable insight into your attendees’ needs and interests based on job title or location. Need to focus on questions like Is a certain demographic group attending one type of session more than others?

Marketing Analytics According to attendance management best practices study, 30% of event organizers are currently using data mining as a part of there attendee marketing efforts and 59% are using some type of personalized marketing as part of their audience development efforts. You can do it too by using best online event registration.

Registration Activity Registration activity is an important part of any event. It is good to choose online event registration system for the registration process. When it comes future marketing efforts then you could focus on the onsite registrants to incent attendees to register for an event in advance.

Survey Data Survey data i.e attendee and exhibitor is a necessary factor of every event. Listening to your constituents can be a very valuable tool in keeping your event relevant and competitive. Always try to think about what types of information will help you in crafting future events and incorporate that into your surveys. If you collect this type of information then these surveys will help to keep attendees and exhibitors returning year after year.

Attendance Tracking Apps By using these types of technology and attendance tracking Apps you can analyze traffic behavior at your event. Are specific sections of your event getting more traffic than others? Analyzing this type of data can give you insight into how to craft future event agendas to keep attendees engaged and arrange activities.

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