Salewa Overview 2015 by Everest Sports

Seasonal Booklet

Spring / Summer 2015

Table of contentS Corporate Identity.......................................................................................................................................................4 in store solution..........................................................................................................................................................6 Website..................................................................................................................................................................................9 Mountaineering...........................................................................................................................................................10 Icon Products Highlights Marketing Campaign SALEWA Basecamp In store merchandising Retail shop window Hiking/Trekking............................................................................................................................................................26 Icon Products Shop Window Highlights Marketing Campaign Red Bull X-Alps Climbing.............................................................................................................................................................................42 Icon Product Highlights SALEWA Rockshow Alpine Life.........................................................................................................................................................................54 Highlights Sherpa Women In store merchandising KIDS.........................................................................................................................................................................................70 Highlights CSR...........................................................................................................................................................................................74 PoS...........................................................................................................................................................................................80 B2b...........................................................................................................................................................................................88 Picture Overview.........................................................................................................................................................89 3

visual langauge polygonal shapes Corporate Identity A new beginning

This simplicity is not only represented by our logo, it is the common denominator for our whole design language and is visible on all touchpoints, starting with the polygonal shapes of our headquarter office.

Based on the intuition of the Eagle and the passion of athletes and alpinists around the world we created a new and iconic brand appearance.

These polygons serve as a central theme for our whole visual communication and also help create a unique signature look everywhere.

A sharp character, centered asymmetry and timeless simplicity are the key elements of our SALEWA DNA. These genes are symbolized by the iconic Eagle and the acronym SALEWA.

They are a simple but sophisticated design element intended to create a cohesive and unique look and feel for SALEWA, even in our moving images. Follow the QR-code to experience our new brand movie.

The angular icon and edged logotype stand for alpinism and ensure a high level of recognition and unique identity. It will be recognized and remembered worldwide.

SALEWA headquarter in Bolzano

In store solution

Our trade and retail interior and POS design work together to embody the brand`s character and to communicate SALEWA`s spirit. It is based on space efficiency to ensure an inspiring brand experience. Our modular system is able to adapt to (nearly) every room situation at POP. The system works as a commitment to our user expectations for premium mountain sport products and to embody our premium brand positioning.

WEBSITE RELAUNCH IN 2015

SALEWA APP App for IOS and Android

The SALEWA website will be relaunched in 2015. The user will be the driver of all our digital strategy which will guide him through all stages of the customer journey from the moment of first contact until the actual purchase & after sales.

• • • • • •

Track your adventure in the mountain Set your goal Challenge members of the community Measure the altitude difference Get vouchers for Retail, E-store or CSR programs Emergency alert in case of need

In more detail, the relaunch of the website will focus on the areas of: • Digital marketing, to have the best experience on every device • Neuro marketing, to efficiently guide the user through the website • Experiential marketing, to immerse the consumer by engaging all his senses • Content marketing, to offer valuable and relevant content to users and encourage frequent visits

Mountaineering

mountaineering get vertical Mountaineering is the core of our brand. It lies at our roots and is something that we always think about when we develop new products and raise the bar a little higher.

Mountaineering Athlete: Simon Gietl / Location: Pietramurata / Photo: Hansi Heckmair

iconproduct Wildfire pro From SALEWA‘s exclusive overlapping, no-slip tongue, the blister-free Alpine Fit, to the VIBRAM® Megagrip sole and the leather and microfiber top, the Wildfire Pro is a shoe that hikes like a boot, runs with ease, and climbs like a pro.

Tech visual of Wildfire Pro

It‘s the only shoe that you can put on at home and take to the top of the rock.

Action visual of Wildfire Pro

Mountaineering

iconproduct apex 22

Fotocredit: Athlete: Simon Gietl / Location: Pietramurata / Photo: Hansi Heckmair

Strong, but low weight due to smart use of fabrics.

Best connection between body and backpack due to new contact fit carrying system

Easy ice-axe attachment.

The Apex 22 is the ultimate in alpine efficiency. Developed with SALEWA athlete Michi Wohlleben, we reduced a backpack to it‘s simplest form. It stays close to the body to allow freedom of movement – and the v-shape allows easy access to gear on your harness. Speedy, simple climbing – the apex of performance.

Apex 22 Backpack For Speed mountaineering Essentials You’re a no-compromise, speed-machine – and so is this backpack. With easy access to all your gear and a close fit due to the Contact Fit system, enough space to carry everything you need, a lightweight build in a freedom-to-move design, the Apex 22 backpack will take you to the peak of your mountain ability. salewa.com

Developed for light and fast mountaineering by Michi Wohlleben.

Tech visual of Apex 22

Quick access to mountaineering equipment on your harness due to v-shape that follows the bodily form.

Action visual of Apex 22

Mountaineering

10 2

1730 indio

6 7

24895 ZEBRU GTX M JACKET

1731 indio/4800/2070

24651 GHILINI PIOLA DRY M S/S TEE

24905 GRIVOLA DST M PANT

442 SPEED QUEEN

1105 guide pro 48

0900 black

807 ROCK M

0007 limestone/grey

61318 MS CONDOR EVO GTX (M)

3511 Winter Night/Davos

24662 ORTLER HYBRID PRL M JACKET

8491 davos/8560/2070

3 6

2071 nugget gold/0730/0910

3851 salewa navy

13. 24725 FAST WICK DRY HEADBAND

1731 indio/4800

8561 reef/2070

5961 carabine foliage

0007 limestone/grey

5315 Cactus

0916 Black/Cactus

8561 reef/8490/2070

5381 basilico/5960

24873 CUBIC 3.0 PL M L/S TEE 24646 BARANCI DST M PANT 24885 ICON HEADBAND 807 ROCK M

2287 PIUMA 2.0 61318 MS CONDOR EVO GTX

24897 ULTAR GTX M JACKET 24903 VEZZANA PL M PULLI

3851 navy/2450

12. 61320 MS RAPACE GTX

4052 Pewter/Emerald

13. 1072 tec-x ice pick

0903 Black/Yellow

8560 reef

4800 terracotta

14. 61013 MS RAVEN COMBI GTX (M)

24897 ULTAR GTX M JACKET

11. 24733 FAST WICK LIGHT BEANIE 8491 davos

2070 nugget gold

1731 indio/2070

12. 24885 ICONO HEADBAND

5381 basilico/5960/4800

10. 24908 ERZLAHN 2.0 DRY/DST M PANT 0731 magnet/5380/2070

11. 24798 CAPSICO 2.0 DRY M PANT

2288 HELIUM EVO

8560 reef

0995 green/ yellow

2071 nugget gold/1730

10. 24892 BARANCI DST M PULLI

8561 reef/8490

5380 basilico

8560 reef

5960 foliage

8460 polar blue

12 7

6010 tigerlily

6011 tigerlily/1730/8240

24544 VERNEL PL W JACKET

8491 davos

24906 GRIVOLA DST W PANT

8241 opale/6010

2288 HELIUM EVO

1730 indio

806 ROCK PURE

6. 7.

7200 sand

5 6

24541 GHILINI PIOLA DRY W S/S TEE

8231 river blue/8240

4521 carabine clementine

61323 WS RAPACE GTX

2411 Crystal/Clementine

5941 myrtle/5960

24670 ORTLER HYBRID PRL W JACKET

11. 24844 SURYA 2.0 PL W HOODIE

6951 loganberry/6830

12. 61113 WS RAVEN COMBI GTX (M)

0902 Black/Lilac

13. 24738 ICONO PRL NECKTUBE

5539 Cactus/Venom

6951 loganberry/6830

14. 24733 FAST WICK LIGHT BEANIE

5960 myrtle

8240 opale

2288 HELIUM EVO

0010 white

1694 AIR STRAIGHT/BENT

0335 sky blue

10. 24909 ERZLAHN 2.0 DRY/DST W PANT 0732 magnet/5940/5960

13. 61321 WS CONDOR EVO GTX (M)

807 rock m

24893 BARANCI DST W PULLI

8241 opale/8560/0730/6010

12. 24885 ICONO HEADBAND

24725 FAST WICK DRY HEADBAND

0007 limestone/grey

2411 Crystal/Clementine

24797 CAPSICO 3.0 DRY W PANT

5941 myrtle/0730

61323 WS RAPACE GTX

24672 BALEST DRY W JACKET

5941 myrtle/5960

5381 basilico/5960

0335 sky blue

24882 SHIVA GTX W JACKET

6951 loganberry/5960

1694 AIR STRAIGHT/BENT

11. 24733 FAST WICK LIGHT BEANIE 8561 reef/8240

10. 24797 CAPSICO 3.0 DRY W PANT 0730 magnet

8240 davos

24704 CAMELOT 3.0 PTX W JACKET

6830 lavender

6950 loganberry

5960 foliage

1730 indio

Mountaineering

5381 basilico/5960

Mountaineering

PRINT/ONLINE/PR

Location: El Capitan / Golden Gate / Razor Blade, 5.11a, Photographer: Frank Kretschmann

Page ad

Online

360° Marketing Campaign get vertical

out of home

get vertical is about doing something. About getting out of your comfort zone. About questioning the status quo and finding ways to improve it – just as Roger Schäli did in Yosemite. So grab your gear and get vertical – NOW!

Look up – it’s the only way you’ll climb higher. Roger Schäli’s vision lets him push the limits. salewa.com

Citylight

POS

Billboard

Windows campaign

POS in the store 21

Mountaineering

SALEWA basecamp A room with a view

In cooperation with:

SALEWA is cooperating with BMW to offer outdoor enthusiasts the chance to experience the mountains in a new way: depending on their abilities and experience, a SALEWA athlete takes them to a spectacular location in the Alps where they can experience a night in a tent under a starry sky. The first prize will be a trip to Australia and an ascent of Mount Kosciuszko, the highest mountain on the Australian continent and one of the Seven Summits. TOURISM AUSTRALIA

BMW supports this experience by providing a new car for transport to and from the locations and also communicates this topic on their own social media sites.

Engagement campaign timing |

JANUARY

Press Conference

February

March

April

May

Engagement-campaign

June

July

August

September Trip

October

November

December

Online game on microsite: • Out of 4, select 1 mountain that you would like to climb. •P ick the right SALEWA equipment to climb this mountain and load it into the new BMW car. • Keep your fingers crossed! Weekly prize: SALEWA icon products with gadgets of our partners: BMW, Primaloft, Tourism Australia. Monthly prize: A trip to the selected mountain, with the right guide and the right car. First prize: A trip to Australia to climb Mount Kosciuszko.

Press Clipping

Raffle PR / Social Media / Advertising / Billboards Shop Window

Mountaineering

In store merchandising

RETAIL SHOP WINDOW

Hiking & Trekking

hiking & trekking

hiking & trekking ALPINE SPEED The body is built for movement – and so is our hiking and trekking gear. Our philosophy of, simple sophistication‘ reflects the natural world it‘s built for playing in.

100% blister-free with SALEWA’s Alpine Fit.

Outstanding precision and firm closure due to overlapping tongue.

Perfect foothold and highly-tunable fit with double-row lacing option.

Hiking & Trekking

Athlete: Aaron Durogati / Location: Fuschl am See / Photo: Ulrich Grill

iconproduct ALPINE SPEED There‘s speed that can scare you – and there‘s speed that you can trust. With double-row lacing and an overlapping tongue for perfect foothold, this is speed you can trust with your life – and you‘ll be going further with the exclusive VIBRAM® Rollingait System and our Take-Off technology. You‘ll want to roll with Speed Ascent.

Speed Ascent Naturally fast with no effort Going fast on the trail means not just working hard, but working smart. SALEWA’s Take-Off technology has a pre-set position for the toes and VIBRAM’s Rollingait System offers a rocker-shaped sole for quicker and safer rolling. This gets you there faster and easier – in ultimate comfort with SALEWA‘s 100% blister-free guarantee.

salewa.com

Less fatigue due to VIBRAM ® Rollingait System and SALEWA Take-Off technology.

Official Shoe of the

Tech visual of Speed Ascent

Trust us.

Action visual of Speed Ascent

iconproduct pedroc jacket

Athlete: Aaron Durogati / Location: Fuschl am See / Photo: Ulrich Grill

Light, fast and free – that’s how you’ll feel with the Pedroc Hybrid Jacket. Offering protection from wind and rain while retaining m aximum breathability, it’s the perfect outerwear for fast hikers. salewa.com Waterproof shell for arms a nd shoulders.

Underarm mesh ventilation with Polygiene finish for increased breathability.

Hiking & Trekking

Pedroc Hybrid Jacket Protected Comfort

When it‘s wet, windy, and you‘re a long way from home, functional protection is what matters most. Lightweight and maneuver-friendly, with ultimate breathability, the Pedroc Hybrid Jacket is built exclusively for fast and light hikers who only have room in their pack for perfect gear.

Official Jacket of the

Tech visual of Pedroc jacket

Windresistant stretch-material o n chest and back.

Action visual of Pedroc Jacket

4801 terracotta/1730

4521 carabine clementine

5380 basilico

5 13

6 10

1730 indio

24656 LIPELLA DRY M S/S TEE 24715 BERTOL DST M SHORTS

24885 ICON HEADBAND 1119 ASCENT 26

0780 carbon

2400 yellow

1503 Flame/Cactus

4801 terracotta/1730

5381 basilico/5960

2404 FLIX

3941 eclipse/4800

4801 terracotta/1730/8490

8491 davos/4800

63419 MS WILDFIRE PRO

24654 PEDROC HYBRID DST M JACKET 24658 SENIAM DRY M S/S TEE 24680 PEDROC DST M SHORTS 24885 ICON HEADBAND

8491 Carabine davos

1112 APEX 22

5100 Spring

63426 MS SPEED ASCENT

3520 Winter Night /Mimosa

8491 davos/8560/4800

0711 ash1/8490

10. 24707 ALLEGHESI DST M REGULAR PANT 5381 basilico/0730

4801 terracotta/1730

11. 63412 MS MTN TRAINER GTX

10. 63425 MS SPEED ASCENT GTX 8600 Blue/Smoke

24658 SENIAM DRY M S/S TEE

0944 Black/Assenzio

12. 804 via ferrata evo

0788 carbon

13. 957 ergo tex

24706 PISETTA Light PRL M JACKET

24664 SASSONGHER PL M JACKET 24665 PEDROC DST M PANT 24837 SASSOLUNGO DRY M S/S TEE

11. 24733 FAST WICK LIGHT BEANIE

1731 indio/4800

12. 24738 ICONO PRL NECKTUBE

0095 black/blue

0741 sleet/8490/4520

14. 2288 helium evo

11 7

0010 white, 1730 indio, 8560 reef

1730 indio

4801 terracotta

6 10

Hiking & Trekking

9 2

8490 davos

24701 KECHU PTX M JACKET

5961 foliage/5380

3940 eclipse

4800 terracotta

5960 foliage

5351 emerald/6830

6830 lavender

4. 5.

24537 LIPELLA DRY W S/S TEE

24757 MIA 2.0 DST W SHORTS

6830 lavender

24749 ICON DRI-REL PRL HEADBAND

6831 lavender rock

1119 ASCENT 26

0780 carbon

5960 foliage

5341 swing green/1500

1501 flame/1730/5340

0731 magnet/1500

24703 KECHU PTX W JACKET

24647 PEDROC DST W 24733 FAST WICK LIGHT BEANIE

1731 indio/4800

1623 Firebrick/Silvretta

63429 WS SPEED ASCENT

24673 SASSONGHER PL W JACKET

1501 flame/1730/5340

5961 foliage/5340/6830

24850 PIAZZETTA 2.0 DST W PANT

5941 myrtle/6950

11. 2286 duro 5315 cactus 12. 958 ergo zip 0095 black/blue

13. 804 via ferrata evo

24593 SENIAM DRY W S/S TEE

63427 WS ALP FLOW GTX

8457 Venom/Bright Acqua

24532 PEDRO HYBRID DST W JACKET

68062 APPROACH PERFORMANCE SOCKS

10. 24849 ARESA 2.0 DRY W TANK 6831 lavender/5350

0801 antracite

24673 SASSONGHER PL W JACKET

Hiking & Trekking

6951 loganberry/6830

5340 swing green

1730 indio

3 1500 flame

6950 loganberry

24540 SASSOLUNGO DRY W TANK

5961 foliage/5340

24681 PEDROC DST W SHORTS

5341 swing green/5960

5381 basilico/5960

24725 FAST WICK DRY HEADBAND

10. 24885 ICONO HEADBAND 0731 carabine magnet

11. 63428 WS SPEED ASCENT GTX 0792 Carbon/Emerald

0788 carbon

14. 63417 WS MTN TRAINER

3522 Bright Acqua/Mimosa, 7553 Bungee Cord/Mimosa

5350 emerald

0730 magnet

Hiking & Trekking

PRINT/ONLINE/PR

Page ad

Online

360° Marketing Campaign ALPINE SPEED

Pedroc hybrid jacket

out of home

In 2015, SALEWA‘s hiking collection is all about the next level: alpine speed. With our new and innovative products, you can push your limits and make suggested hiking times exactly that – a suggestion.

Billboard

Citylight

POS

SPEED ASCENT

Official Sponsor of the

salewa.com

Windows campaign

POS in the store 37

Red Bull X-Alps SPEED HIKING AT ITS BEST

Hiking & Trekking

4 11 1

For the 2015 and 2017 edition, SALEWA is the official clothing sponsor of the Red Bull X-Alps. The race starts in Salzburg and crosses through Germany, Italy, Switzerland and France on the way to Monaco. All 32 athletes, 64 supporters and 50 staff members will be using SALEWA gear, especially items of the newly launched Speed Hiking collection: the Speed Ascent shoe & the Pedroc Jacket.

JULY 05 , 2015 TH

This will be supported by a billboard campaign along the route. Dealers will also be provided with materials for a windows campaign.

3941 eclipse/4800

0711 ash1/8490

4801 terracotta/1730

8491 davos/8560/4800

0731 magnet/0740

24654 PEDROC HYBRID DST M JACKET 24665 PEDROC DST M PANT 24680 PEDROC DST M SHORTS 24658 SENIAM DRY M S/S TEE 24836 DREIZIN 2.0 DRY M S/S TEE

24664 SASSONGHER PL M JACKET

8491 davos/8560/4800

24725 FAST WICK DRY HEADBAND

8561 reef/8240

2410 isobar yellow

3520 Winter Night/Mimosa

Red Bull X-Alps THESE PRODUCTS WILL BE USED

1402 Raincover

63426 MS SPEED ASCENT

Mockup of Red Bull X-Alps keyvisual

March

April

May

June

July

Presentation of Route

Pre-shoots

05.07. Race Start

Presentation of Trailer

Press Conferences

15. - 18.07. Outdoor Friedrichshafen Shop Window

PR / Social Media / Online / Advertising

Hiking & Trekking

In store merchandising

RETAIL SHOP WINDOW

Climbing

climbing

climbing Whether itâ&#x20AC;&#x2DC;s on the wall or on the glacier, life happens above. These are the tools to get you there â&#x20AC;&#x201C; safely, quickly, repeatedly.

Location: Malta Valley / Photo: Claudia Ziegler

iconproduct ergo belay system

Climbing

Some things, like safety, are best left out of your hands. The Ergo Belay System, does just that, removing the need to swap hands or take one off the rope to pay it out.

Tech visual of Ergo Belay System

Thanks to its unique ergonomic design and grip, the braking hand never has to leave its position on the Ergo Belay System â&#x20AC;&#x201C; whether paying-out or taking-in the rope. That means better efficiency, smoother handling and a safer experience.

Action visual of Ergo Belay System

7340 bronze brown

5860 basilico

8561 reef/2080

7341 tarmac/8560

2080 mimosa

0995 green/yellow

24618 SUPRAMONTE M JACKET

24623 HALF DOME DRY M S/S TEE 24627 CHAXY RAXY CO M PANT 442 speed queen 9,1mm

7120 chalk

8 3

8560 reef

2081 mimosa/5380

6 2080 mimosa

7341 tarmac/8560

24621 MAGIC WOOD CO M S/S TEE

5380 basilico

1610 indio/nugget gold

0007 limestone/grey

24628 BOOGALAGGA DRY M SHORTS 24739 climb basecap 63430 ms swift 807 rock m

24628 BOOGALAGGA DRY M SHORTS

24624 VOIGAS CO M S/L TEE

5381 basilico/2080

24626 LA DURA DURA DRY M PANT

7340 tarmac

4800 terracotta

8560 reef

24728 CLIMBING CO BEANIE

8560 reef

10. 63318 MS CAPSICO 7913 Kitten/Citro 11. 806 rock pure 7200 sand

7120 chalk

24623 HALF DOME DRY M S/S TEE

24619 LA DURA DURA PL M JACKET

4801 terracotta/5380/0740

24625 LA DURA DURA CO M TANK 24627 CHAXY RAXY CO M PANT 24728 CLIMBING CO BEANIE

10. 63318 MS CAPSICO 0922 Black/Flame

5380 basilico

Climbing

8560 reef

11. 442 speed queen 9,1mm

0995 green/yellow

7340 tarmac

4800 terracotta

12. 1720 ergo belay system 3990 night

8400 bright aqua

2081 mimosa/8400

8401 bright aqua rock

7200 sand

5540 Swing Green/Bright Acqua

8400 bright aqua

8 2

24749 ICONO DRI-REL PRL HEADBAND 806 ROCK PURE 63431 WS SWIFT

24632 FOXY LADY PL W HOODIE

8400 bright aqua

24642 FOXY LADY CO W SKORT

6950 loganberry int.8400/8820

3524 Bright Acqua/Reef

5381 basilicon/7340

4800 terracotta

5951 assenzio wood

7341 tarmac/5380/4520

63422 WS WILDFIRE PRO

11. 24738 ICONO PRL NECKTUBE 6951 loganberry/6830

7341 tarmac/4520

24634 THE NUGGET CO W S/S TEE

2081 mimosa/6950/8400

5380 basilicon

2080 mimosa

24641 rhytmo dry w 3/4 PANT

10. 24728 CLIMBING CO BEANIE 8400 bright aqua

24636 BATAJAN DRY W S/S TEE 24639 BATAJAN DRY W PANT

Climbing

8400 bright aqua

24638 FOXY LADY DRY W TANK

4520 clementine

4800 terracotta

7340 tarmac

8560 reef

24728 CLIMBING CO BEANIE 24738 ICON PRL NECKTUBE

24631 SOSHALOZA W JACKET

24822 CALANQUES 2.0 CO W 3/4 PANT

4801 terracotta/1730/4520

24888 REALIZATION CO W S/S TEE

6060 antique rose

24637 EL LOCO SOLO DRY W TOP

6061 antique rose/4520

7912 Ebano/Poppy Red

63321 WS CAPSICO

10. 808 rock w 8560 reef 11. 24739 CLIMB BASECAP 5380 basilico

5 49

ROCKSHOW Climbing

In store merchandising

The urban boom of climbing halls is all around the world. Sports climbing is more than a Outdoor Sport = Urban Lifestyle. Over 25 Million people climb on a regular basis and in average 3.000 start climbing daily (IFSC 2012). The evolving young spirit of mountaineering is based on a digital connected, urban inspired target group, that is taking its first vertical experience in climbing halls – sports climbing. Many of these also move outside to the rocks and to higher walls. This is a new user for our business of today and of tomorrow. Rockshow 2015 – Do you dare to take a new challenge? The SALEWA Rockshow is an inspiring, international event reaching out to everyone who loves climbing. We aim to connect digital activation with real life events and inspire users to :“Climb with us & share your passion!” During SALEWA Rockshow Camp 2015 participants will find strong passion, a great community and unforgettable experiences. We want to motivate climbers to push their limits. Are you ready to try alpine climbing alongside professional climbers like Roger Schäli and other SALEWA athletes? Join the SALEWA Rockshow and let’s strive to reach new goals.

Climbing

CLIMBING HALL CONCEPT NETWORK Product Experience - Uniform for Climbing Hall Staff - Rental Kit (Harnesses, belay, rope,…) - Product Display Communication & Marketing - SALEWA Climbing Network – new section on our website dedicated - Member Card - Newsletters - Local PR Support Events - Product Clinic & Tests with SALEWA athlets - Movie premier with SALEWA athlets - Open talk with SALEWA Product Developer

ALPINE LIFE

Love for the mountains is a lifestyle choice - a choice that is reflected in the tiniest details of our Alpine Life & Outdoor Collection. Practical basics and stylish accessories are ready to accompany passionate mountain athletes in their everyday endeavours or while traveling. The tie to the mountain lifestyle is represented not only in carefully detailed illustrations but also in useful product characteristics. Well-outfitted and perfectly in style for the demands of daily life.

Alpine life

ALPINE LIFE OUTDOOR

8 6

7 3

1731 indio/7330/7340

2070 nugget gold

1731 indio/0730

24580 AMBIEZ PTX M JACKET 24594 DIMAI DRY M S/S TEE 24666 AMBIEZ DRY M PANT 24748 SUN PROTECT FOLD VISOR CAP

7331 bronze brown

7571 Earth/Indio

1731 indio/7340

7341 tarmac/0730

2071 nugget gold/4800

1730 indio

63317 MS RAMBLE GTX

Alpine life

1731 indio

2070 nugget gold

24579 VALPAROLA PTX M JACKET 24786 DIMARO DRY M SHORTS 24593 AMBIEZ DRY M S/S TEE

24743 SUN PROTECT FLAT VISOR CAP

7330 bronze brown

10. 24812 RAINBOW BELT 2070 nugget gold

12. 1127 Metric 15 0600 grey

0730 magnet

11. 63317 MS RAMBLE GTX 3218 Chocolate/Gneiss

5 Lukas Koeb - (climber) Near Chiavenna Pic: Michael M端ller - KME

8300 pagoda

8560 reef

8509 M Chatel dav/brzb/sn

8300 pagoda

7330 bronze brown

24585 PORDOI PRL M VEST 24860 RENON 2.0 DRY M S/S SHIRT 24592 CREVASSE CO M S/S TEE 24765 PORDOI DRY M 2/1 REGULAR PANT 63419 MS WILDFIRE PRO

1503 Flame/Cactus

8561 reef/0730

7330 bronze brown

8509 M Chatel dav

Alpine life

8560 reef

24583 AMBIEZ PL M HOODIE 24669 AMBIEZ DRY M SHORTS 24738 ICONO PRL NECKTUBE

2071 nugget gold/0730/8490

7331 bronze brown/4800

24748 SUN PROTECT FOLD VISOR CAP

10. 63430 MS SWIFT 0497 Black Out/Mimosa

5 Lukas Koeb (climber) Near Chiavenna Pic: Michael M端ller - KME

0690 deep forest

1 6

0690 deep forest

24584 PORDOI PRL M JACKET

5957 M assenzio/myrt/raff

7121 chalk/0730

0731 magnet

7552 Bungee Cord/Firebrick

5941 myrtle/7340

5951 assenzio/7120

0690 deep forest

8820 cypress/stripe

24590 PORDOI DRY M S/S SHIRT 24591 ABRAM CO M S/S TEE 24667 AMBIEZ DRY M 3/4 PANT 63413 MS MTN TRAINER L

Alpine life

7120 chalk

24580 AMBIEZ PTX M JACKET 24886 80 YEARS CO M S/S TEE 24765 PORDOI DRY M 2/1 REGULAR PANT

24812 RAINBOW BELT

5940 myrtle

10. 24742 BRIMMED SUN HAT 5941 myrtle/4800

0730 magnet

11. 63316 MS ESCAPE GTX 0610 Smoke/Citro

11 5 Lukas Koeb (climber) Near Chiavenna Pic: Michael M端ller - KME

9 10

4 6

2070 nugget gold

4800 terracotta

0731 magnet/0730

3851 salewa navy

61323 WS RAPACA GTX

24598 ZUMIS PTX W JACKET 24614 VAL DI SOLE DRY W S/S TEE 24611 MISURINA DRY W PANT 24885 ICON HEADBAND

2411 Crystal/Clementine

Alpine life

2070 nugget gold

4800 terracotta

2 6.

8 3

24602 MINERT PL W JACKET

0731 magnet/0910

24616 VAL DI SOLE CO W TANK

2070 nugget gold

1730 indio

2071 nugget gold/0730/8490

24780 PORDOI DRY W 3/4 PANT

24738 ICONO PRL NECKTUBE

10. 24743 SUN PROTECT FLAT VISOR CAP 1730 indio 11. 63427 WS ALP FLOW GTX 0793 Charcoal/Indio

11 0730 magnet

5 Katharina Schuler (freerider) Vho (IT) Pic: Michael M端ller - KME

8300 pagoda

7518 M fung/papyr/brown

8300 pagoda

7331 bronze brown/0730

7331 bronze brown/4800

7330 bronze brown

24599 AMBIEZ W JACKET 24612 DEMUTH CO W S/S TEE 24675 AMBIEZ DRY W 3/4 PANT 24737 SUN PROTECT BRIMMED HAT 68061 APPROACH NO SHOW SOCKS

8560 reef

Alpine life

8560 reef

63422 WS WILDFIRE PRO

3524 Bright Acqua/Reef

24597 MARMAROLE PTX W JACKET

8826 cypress/reef

8568 M reef/pagoda/pool b

7511 funghi/0730

24607 LANDRO DRY W S/S SHIRT

24783 AMBIEZ DRY W SKIRT

10. 24738 ICONO PRL NECKTUBE 8561 reef rock 11. 63427 WS ALP FLOW GTX 8457 Venom/Bright Acqua

7518 M fung/papyr

5 6 Eva Walkner (freerider) near VHO/Chiavenna Pic: Michael M端ller - KME

6 5

4800 terracotta

5946 M myrtle/terrac/asse

1651 velvet red/0730

5941 myrtle/4800

4023 Myrtle/Framboise

5946 M myrtle

1651 velvet red

24607 LANDRO DRY W S/S SHIRT 24783 AMBIEZ DRY W SKIRT 24742 BRIMMED SUN HAT 63321 WS CAPSICO

Alpine life

5940 myrtle

24605 AMBIEZ PL W HOODIE

1731 indio/0730

24810 FRAU HOLLE DRY W S/S TEE

5940 myrtle

24776 GIAU DRY W PANT

5940 myrtle

4801 terracotta rock

961 foliage rock

24738 ICONO PRL NECKTUBE

24749 ICONO DRI-REL PRL HEADBAND

10. 63320 WS RAMBLE GTX 0485 Moon/Opale, 0610 Smoke/Citro

Katharina Schuler (freerider) Vho (IT) Pic: Michael M端ller - KME

In store merchandising

The Splendor of the Mountains The magnificence of the mountains is always a source of inspiration and motivation. A person can feel very small there, and you can set out for new peaks time and time again. After you reach your chosen goal, your gaze only finds new challenges and limitless adventures in the distance. Every mountain and cliff offers valuable impressions and, more than anything else, is a priceless source of strength and energy that has a positive influence on our everyday life. In our passion for the mountains, we also find access to the fundamental values of life. These shape our thoughts and create an Alpine mountain spirit. This we express in our ALPINE LIFE collection so as to always keep our mountain experiences in our thoughts – especially in urban-influenced surroundings. The mountains offer “room for the soul.” It makes sense to hold tight onto this positive energy and to express it as a part of the authenticity of our personal style. Thus, the design details of our “mountain sportswear” adhere to the rules of Alpine life: Equip yourself to withstand the influence of the weather, but be sure to feel good too. The gurgling of water in a mountain stream is music to our ears. The scent of the mountains is expressed in a richness of multifaceted variations of blooming meadows, trees and shrubs. And when the moving clouds meet on the horizon, we have arrived. We are ready to become part of these beautiful mountains and to express ourselves with our activities.

“We are the mountains!”

KiDS

KIDS

10 11

5960 foliage

2080 mimosa

4800 terrracotta

3. 4.

1730 indio

24691 KING KONG CO K S/S TEE

2080 mimosa

24695 LA DURA DURA DRY K PANT

8560 reef

64402 JR SWIFT

5315 Cactus/Red

4521 clementine/6010

7120 chalk

5381 basilico/0730

5961 foliage rock

24687 GIAU PL G JACKET 24880 LOVE MOUNTAINS CO G S/S TEE 24699 MAGIC WOOD DRY K SHORTS 24749 ICON DRI-REL PRL HEADBAND 3265 ASCENT JUNIOR 16

5700 chlorophy/cactus

64005 JR WILDFIRE WATERPROOF

5160 Citro

1731 indio/4800

4520 clementine

7340 tarmac

24682 AQUA 2.0 PTX K JACKET

8241 opale/8560

24688 BIZI EUSKARAZ PL K JACKET

4801 terracotta/8560

24697 CHAXY RAXY CO K PANT

1731 indio/6950

24732 ICONO PRL K HEADBAND

8561 reef/8240

1731 indio/8240

24692 MAGIC BUNNY CO G S/S TEE

24695 LA DURA DURA DRY K PANT

10. 24731 SUN PROTECT K CAP 7341 tarmac/4800

24731 SUN PROTECT K CAP

10. 64001 Junior Alp Trainer Mid GTX 0337 Navy/Uppercut

24684 SUPRAMONTE RTC K JACKET

KiDS

4801 terracotta/1730/8240

4520 clementine

24686 JUMBO LOVE SW K JACKET

11. 24732 ICONO PRL K HEADBAND 4801 terracotta/1730

7120 chalk

12. 68070 KIDS OUTDOOR SOCKS 5881 army stripes

10 4

5380 basilico

8560 reef

13. 64402 JR SWIFT 4045 Myrtle/Cactus

6 13 73

Corporate Social Responsibility

If you â&#x20AC;&#x201C; just like us â&#x20AC;&#x201C; love mountains and the

As a family-owned business, we think in

Social responsibility and sustainability starts

simple outdoor lifestyle, you probably share

terms of future generations and therefore we

with our everyday actions and choices. It is

the values of bringing only the necessary,

make people our top priority. We are mindful

not a static destination, but a journey, where

respecting

resources,

of our staff, but also those who manufacture

we continue to aim at higher peaks. In our

leaving no waste, and taking responsibility for

and those who use our products. As we are

role to equip passionate mountaineers and

people around you. The mission of our CSR

a part of a mountain community with our h

nature enthusiasts, we believe we can and

work is to get all of our products and daily

eadquarters located in the Dolomites, it

should make a difference. And we hope you

operations in line with this mountaineering

comes naturally to contribute locally and also

join us. Visit our CSR website for more info:

spirit and to inspire others to do the same.

to other mountain regions.

saving

csr.oberalp.com

CSR

nature,

bluesign® - clean and safe products

Fair Wear Foundation

At SALEWA, we want our production and products to have a minimal impact both on people and the environment. Being a bluesign® system partner since 2011 helps us to produce in an environmentally friendly and resource-efficient way. Harmful substances are not only excluded in the end product, but are eliminated right from the beginning of the manufacturing process. This means health and safety for the workers, responsible use of resources, improved air emissions and waste water and a reduced ecological footprint. Textiles fulfilling these strict criteria are labeled “bluesign® approved fabric”. To consumers our application of the bluesign® system guarantees a clean and safely manufactured product.

To actively support better working conditions for people along our supply chain, SALEWA is a member of Fair Wear Foundation, an independent, non-profit organization that works with companies and factories to improve the labour situation in the factories. There is a joint responsibility between the brand as a buyer and the producers to increasingly implement Fair Wear Foundation’s Code of Labour Practices. SALEWA’s efforts are publicly reported every year, so that you can follow our progress. Eight labour standards form the basis of this commitment:

RECOURCE PRODUCTIVITY

CONSUMER SAFETY

www.bluesign.com

WATER EMISSION

AIR EMISSION

CSR

The bluesign® system is based on five principles:

OCCUPATIONAL HEALTH & SAFETY

www.fairwear.org 77

As in 2015 and before, the project will be financed by donations of EUR1 per item sold from a pre-selected collection .

SHERPA WOMAN What’s next: In November 2014, the next chapter of the „Sherpa Women“ project will commence, this time also involving a cultural exchange. Alongside selected Nepalese participants, 5 European women will be participating in a sponsored 3-week trekking program in Nepal from 14 November through December 7 with the goal of reaching the Annapurna Sanctuary (4200 meters) in the Annapurna Himal massif. The ultimate goal is to climb Tarpu Chuli (Tent Peak, 5600 meters), a smaller peak located in the middle of the Sanctuary, in alpine style. Mountain guide Paulo Grobel is the project manager on-site.

Communication Visit us on Facebook: https://www.facebook.com/ sherpawomen where we’ll introduce the project and its participant in July 2014. During the treks, Emy Leitner will be posting real time updates on our Facebook page. A professional photographer will be on-site as well to provide footage of the event. The following magazines are our media partners and will be producing a report in spring 2015: Montagne magazine (F), Io Donna (I), Women’s Health (D), Woman (A). Visual footage and story will be offered for placement in other online and offline media outlets.

Scope: The project has a long-term goal of empowering women in Nepal to stand on their own feet by taking on active roles in trekking tourism and mountain sports. In collaboration with a network of international and local partners, we want to set standards for the training of female mountain guide/trekking guides in Nepal. In 2016, the project will continue with additional training in trekking.

AMBIEZ PTX W JACKET

FOXY LADY PL W HOODIE

CALANQUES 2.0 CO W 3/4 PANT

PEDROC HYBRID DST W JACKET

PORDOI PRL W JACKET

MISURINA DRY W L/S SHIRT

VALPAROLA DRY W S/S SHIRT

VALPAROLA DRY W 2/1 PANT

PORDOI DRY W SHORTS

CSR

Media partners in Germany, Italy, France and Austria are each searching for one participant for this project. Emy Leitner, from marketing team Italy, will make the trip as SALEWA ambassador. All media work serves to raise awareness for the project and gain additional support.

BRAND POS HANGERS

SHOPPING BAGS

LOGO PLEXI

PLAQUE AUTHORIZED DEALER

EVENT TOOLS

1. Art. 31366 Hanger JKT ADULT 43cm 9,5kg/carton 2. Art. 31367 Hanger JKT KID 34cm 7,5kg/carton 3. Art. 31368 Hanger PNT ADULT 40cm 8,8kg/carton 4. Art. 31369 Hanger PNT KID 30cm 6,8kg/carton 5. Art. 31370 Hanger JKT ADULT THICK 43cm 6,8kg/carton

Art. 31913 Shopping bag small 26x11x32+6cm Art. 31914 Shopping bag medium 32x13x40+6cm Art. 31915 Shopping bag large 54x14x44+6cm

Art. 31916 Logo Plexi Plexiglass approx 10cm x 20cm approx 0,5kg

Art. 31918 Authorized dealer plaque aluminum approx 10cm x 20cm approx 0,2kg

Art. 31927 Beachflag 2mt. – wing shape Art. 31928 Beachflag 4mt. – wing shape Art. 31964 Beachflag 1,4mt. – wing shape Art. 31941 SALEWA Pouff

LOGO BACK LIGHTED 4.

Art. 31919 Logo illuminated eagle form note: also customized size possible Art. 31920 Logo illuminated rectangular note: also customized size possible

LOGO SHELF Art. 31962 Logo Shelf (aluminium FW shelf 12cm) Set of 6 pieces Art. 31963 Logo Shelf (aluminium APP shelf 25cm) Set of 6 pieces

POS

POS KIT

SHOP WINDOW

Art. 31895 Pos Kit SS15

BRAND CAMPAIGN & SEASONAL CAMPAIGN Art. 31924 Set shop window dealer BC & SC Set of sticker; Backdrop (front & retro – BC & SC);

1. Cubes (carton each cube 35x35cm) 2. Stool (carton 60cmx40cm) 3. Carpet (50cmx110cm) 4. Rotair 3D (carton 15x15cm & 30x30cm) 5. Logo (carton 10cmx20cm) 6. Logo Plexi (10cmx20cm)

POS

FOOTWEAR Art. 31923 Set shop window dealer FOOTWEAR Set of sticker; Backdrop (front & retro – 2 icon products); Set of cubes

composition of set not yet defined 83

FOOTWEAR FLAG

Aluminium plate for Alpine life

TOTEM ALPINE LIFE

Art. 31898 Multidisplay (horizontal & vertical see picture below) + Glorifyer Footwear incl. small backdrop

Art. 31942 New Footwear flag – inclusive base (SET SPEED ASCENT & WILDFIRE) Art. 31943 New flag – without base

Art. 31389 Aluminium plate for Alpine life kit new logo Set of 1 logo display plexi & 3 logo display footwear

Art. 31384 Totem Footwear Alpine Life Art. 31383 Aluminum plate & banner for totem fw alpine life new logo

alpine life kit new logo

ALPINE LIFE FOLDER

TOTEM NEUTRAL

Art. 31388 Alpine life kit new logo Set of 1 display plexi & 3 display footwear

Art. 31386 IT Art. 31385 DE Art. 31387 EN

Art. 31390 New cover totem neutral old totem alpine life colors new corporate identity Art. 31391 Totem neutral incl. Screen

POS

SEASONAL POS SET

BEACHFLAG ROCKSHOW 31809 Beachflag Rockshow+Logo 2mt 31854 Base for Beachflag 2mt. 31853 Beachflag Rockshow+Logo 4mt 31855 Base for Beachflag 4mt. 31808 Banner TNT Rockshow + Logo with rings on the top to fix the banner 25mt.

SLEEPING BAG Selector To support our end user in his/her shopping experience we created the following supportive tools: â&#x20AC;˘ Sleeping Bag Selector standard board: Standard Board: 33290 2450 Flare -18, 33292 0044 Phantom -14, 35183 0044 Spirit -14, 33300 1500 Fusion Hybrid -8, 35195 1500 Phalcon -7, 35176 1500 Spice -8, 35199 5540 Phalcon -1, 31864 0051 Mygration -5, 35184 5540 Spirit -2 35177 5540 Spice -2, 33863 0033 Mygration +2, 35178 8490 Spice +3, 35186 8490 Spirit +5, 33868 8490 Micro 800, 33870 8490 Micro 600 â&#x20AC;˘ NOS / Never Out of Stock: 10 most selected sleeping bags within 48 hours

sho w /ro ck com sale wa.

com

/ro ck

sho w

Display Standard Board

sale wa.

SHOWROOM

Selection has to include: - Order volume: Pre-season higher than previous summer - Min. QTY Order Proposal: 20 (individually selected) - Stock: 2 temperature segments - One sleeping bag of each technology: 3D Flex, Silverized Down, Primaloft 1. 32005 Sticker logo for all displays sleeping bag 2. 32001Display sleeping bag standard board_de 32002 Display sleeping bag standard board_en 32003 Display sleeping bag standard board_it 32004 Display sleeping bag standard board_fr 2.

Set dummies displ. standard

POS

Art. 32007 Set dummies displ. standard

layouts not final 87

MNT_01_S15_2014_USA_0516.tif

Service portal Oberalp/salewa

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Tiffany Moyer, Rock Climbing Guide Yosemite valley, Serenity - Crack, 5.10

Pic: Frank Kretschmann

Roger Schäli (alpinist) David Hefti (alpinist) Yosemite valley, Serenity - Crack, 5.10

Roger Schäli (alpinist) David Hefti (alpinist) El Capitan

Pic: Frank Kretschmann

1. Why should you have access to the service portal? It allows you to carry out follow-up orders. All product information (descriptions, technical details and images) are permanently available to you. You can download and archive all data.

MNT_06_S15_2014_USA_0956.tif

MNT_07_S15_2014_USA_0656.tif

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Roger Schäli (alpinist) El Capitan

Roger Schäli (alpinist) & David Heftberger (alpinist) El Capitan - Golden Gate Razor-Blades: 5.11a - pitch 33

Tiffany Moyer - Rock Climbing Guide Yosemite valley, serenity - crack, 5.10

Simon Gietl (alpinist) & Klaus Pietramurata

Pic: Frank Kretschmann

Pic: Hansi Heckmair

Roger Schäli alpineXtrem Team & David Heftberger SALEWA people El Capitan - Golden Desert : 5.13a / pitch 29

Pic: Frank Kretschmann

2. Do you already have access data?

Pic: Frank Kretschmann

If you have not yet received any access data, click on: http://serviceportal.Oberalp.Biz/new registration request and complete the form. You will receive a username and password within 48 hours. For any other information, please contact customer service.

http://serviceportal.Oberalp.Biz

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HT_02_S15_SAL_140426_SpeedHiking_UG_9800.tif

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Renata Fuschl am See

Aaron Durogati (professional paraglider) Fuschl am See

Renata Fuschl am See

Pic: Ulrich Grill

Aaron Durogati (professional paraglider) & Renata Fuschl am See Pic: Ulrich Grill

Your SALEWA team!

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Aaron Durogati (professional paraglider) & Renata Fuschl am See

Aaron Durogati (professional paraglider) Fuschl am See

Aaron Durogati (professional paraglider) & Renata Fuschl am See

Pic: Ulrich Grill

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Zuzana Stefanska (climber) Malta Valley

Markus Eder (climber) Malta Valley

Zuzana Stefanska (climber) Malta Valley

Simon Gietl (alpinist)

Pic: Hansi Heckmair

Simon Gietl (alpinist)

Aaron Durogati (professional paraglider)

Simon Gietl (alpinist)

Pic: Claudia Ziegler

Pic: Hansi Heckmair

Pic: Thomas Ulrich

Pic: Hansi Heckmair

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Alpine Life Women_02 S15.tif

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Simon Gietl (alpinist)

Anna

Simon Gietl (alpinist)

Lukas Koeb (climber) Near Chiavenna

Katharina Schuler (freerider) Vho (IT)

Lukas Koeb (climber) Near Chiavenna

Eva Walkner - (freerider) near VHO/Chiavenna

Eva Walkner (freerider) near VHO/Chiavenna

Pic: Hansi Heckmair

Pic: Claudia Ziegler

Pic: Hansi Heckmair

Pic: Michael Müller - KME

Action Photos: hansiheckmair.com Claudia Ziegler Frank Kretschmann KME-Studios Michael Müller Ulrich Grill Zooom Product Photos: imprexa.com Graphic:

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Katharina Schuler (freerider) Vho (IT)

Lukas Koeb (climber) Near Chiavenna

Pic: Michael Müller - KME

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Hardware 01_S15_ZIC4071.psd

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Simon Gietl (alpinist) Pietramurata

Zuzana Stefanska (climber) Malta Valley

Simon Gietl (alpinist) Pietramurata

Pic: Hansi Heckmair

Pic: Claudia Ziegler

Pic: Hansi Heckmair

Ergo Belay System Smooth Belaying

Pedroc Hybrid Jacket Protected Comfort

The Ergo Belay System puts an end to those octopus arm movements

Wildfire Pro High Tech APPROACH

Light, fast and free – that’s how you’ll feel with the Pedroc Hybrid Jacket.

Strong, but low weight due to smart use of fabrics.

while belaying. Thanks to its unique ergonomic design and grip,

Offering protection from wind and rain while retaining maximum

t he braking hand never has to leave the rope, meaning better

Sometimes your hike is a climb - and sometimes your climb requires a hike. Take on either one in the new Wildfire Pro, an approach shoe built to go out - and go up.

breathability, it’s the perfect outerwear for fast hikers.

efficiency, smoother handling and a safer experience.

100% blister-free with SALEWA’s Alpine Fit.

salewa.com Waterproof shell for arms a nd shoulders.

salewa.com

imprexa.com & zooom.at

Excellent fit and durability due to the c ombination of leather & microfiber.

Outstanding precision and firm closure due to overlapping tongue.

Increased safety through fast engagement of locking mechanism.

Perfect foothold and highly-tunable fit with double-row lacing option.

100% blister-free with Salewa’s Alpine Fit.

Underarm mesh ventilation with Polygiene finish for increased breathability.

Gives out rope faster without blocking.

Best connection between body and backpack due to new contact fit carrying system

Outstanding precision and firm closure d ue to overlapping tongue.

Easy ice-axe attachment.

25% increase in traction with VIBRAM Megagrip sole. ®

Quick access to mountaineering equipment on your harness due to v-shape that follows the bodily form.

Intuitive ergonomic handling, with both hands on the rope at all times.

Windresistant stretch-material o n chest and back.

Apex 22 Backpack For Speed mountaineering Essentials

Official Jacket of the

Speed Ascent Naturally fast with no effort

Less fatigue due to VIBRAM ® Rolling Gait System and SALEWA Take-Off technology.

Official Shoe of the

You‘re a no-compromise, speed-machine – and so is this backpack. With easy

Going fast on the trail means not just working hard, but working smart. SALEWA’s Take-Off technology

access to all your gear, space to carry everything you need, and a lightweight build, in a freedom-to-move design, the Apex 22 backpack will take you to the Developed by Chris Semmel, branch manager for the mountain a nd skiing guide association.

peak of your mountain ability.

has a pre-set position for the toes and VIBRAM’s Rolling Gait System offers a rocker-shaped sole

Developed for light and fast mountaineering by Michi Wohlleben.

for quicker and safer rolling. This gets you there faster and easier – in ultimate comfort with SALEWA‘s 100% blister-free guarantee.

salewa.com

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Anna Malta Valley

Anna & Wolfgang Malta Valley

Markus Eder (climber) Malta Valley

Pic: Claudia Ziegler

Tech Visual Ergo Belay

Tech Visual Apex 22

Tech Visual Pedroc Jacket

Tech Visual Speed Ascent

Tech Visual Wildfire Pro

salewa.com