Hr e2 culture and norms 2016 04 28

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Bankrupt companies do not transform industries. Achieving our metrics permits us to give back more, have greater impact.

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So why not create a culture we love?

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Peter Drucker Management consultant, author

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Part who we are today, and part who we aspire to be.

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S l i d e 8

Our values should drive all of our decisions.

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S l i d e 9

We are here to radically transform education by personalizing learning for every student. Highly skilled mercenaries who are just looking for a paycheck just don’t cut it.

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We are data-driven, solutions-oriented professionals. We are not here just to feel good about ourselves.

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Students (we call them Climbers) are our ultimate bosses; we respect them and their ability to fire us. Never make a short-term decision that would help E2 but hurt a student, like “stuffing” her into a class that doesn’t match her learning objectives or skills. The team and mission are bigger than any one ego.

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Run lots of experiments, with a hypothesis and test key assumptions with minimal resources. If we “fail,” ask why.

Growth mindset: celebrate valuable lessons learned at low cost. Catastrophies are overrated – real failures really hurt.

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We share best practices and learnings, we challenge each other, and we succeed only as a team. A great teacher might be a phenomenal soloist (and have a fine career as such), but a great manager, coach, and leader must drive collective performance. We don’t tolerate jerks.

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We create, we synthesize, and we drive change. Change happens: it’s better to anticipate it than to avoid it. We will disrupt ourselves as necessary despite the pain.

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Working hard is good, working smart is better; we strive for both. We promote and reward effectiveness over effort because results matter more than the hours we work. Individual loyalty is valued but is ultimately less important than sustaining impact; above all, we stay loyal to the cause.

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Reid Hastings Netflix Founder & Chairman

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Self-aware

Top Performer

Impassioned

Communicative

Adaptive

Solution & Results Oriented

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We are purposedriven.

We get things done.

We challenge ourselves.

We are a team.

We are dynamic.

We listen. To everyone.

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Impassioned Problem Solvers

Mercenaries or Politicians

Discipline on Results

Ignorant Bliss

Customers & Team

Ego & Pride

Learning Quickly

“Perfect� Answers

Team Effectiveness

Individual Brilliance

Daring Creativity

Playing it Safe

Meritocratic

Loyal

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It’s tempting to bring people in that you can push off work to, we should resist that urge. Hire people that are better than you at something and who you can learn from. Hire people who make the organization stronger.

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Skills that are in greater demand will command higher pay. In procedural work (i.e. factories, production, farming), the best workers can perform 2x better than the average employees. In creative/inventive work (like ours), the most effective workers can perform 10x better.

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Some companies worry, “What if we invest in our employees but then they leave?”

We worry, “What if we don’t invest, and then they stay?”

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1. 2.

3. 4.

Formal training  knowledge acquisition Challenges in the Zone of Proximal Development (just slightly uncomfortable)  practice and application On-going mentorship  reflection Growth mindset in everything  not just “try harder” but “try smarter”, evaluate strategies

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Advanced Studies Tuition Support

Unlimited Vacation Policy

1x1s for all Full-time Staff

E2 Kindle Program

10% Time

Intensive New Hire Cohort Training

E2 Design Labs

No Formal Annual Performance Evaluations

Ongoing Training and Coaching

Social Impact Projects: YMC, Hear Us Now, Momentum

“I Max Out” Bonus

Expert Roundtables

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Brian Chesky AirBnB Co-Founder

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