IMPACT 2019
CONTENTS 4 6 10 14 18 19 20 22
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Community Trust In Numbers Improved Health Enhanced Life Chances Stronger, Safer Communities Together – Equality and Diversity Players in the Community Financial Information 2018/19 Partners & how to get involved
WIGAN ATHLETIC COMMUNITY TRUST Working with Wigan Athletic to: • Improve Health • Enhance Life Chances • Create Stronger, Safer Communities The Community Trust has three priority areas of work: Schools, Community Development and Training and Skills and aims to: • Increase participation in sport across all levels of society – particularly those from underrepresented groups • Encourage young people and families and to lead healthier and more active lifestyles • Improve the skills, aspirations and achievements of young people • Contribute towards increased community cohesion by improving the quality of life for young people and families.
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COMMUNITY TRUST IN NUMBERS
14,293 PARTICIPANTS 24 HOURS 29
DIFFERENT PROJECTS
6,273 4
OF CONTACT TIME PER PARTICIPANT
90
DIFFERENT VENUES
YOUNG PEOPLE TAKING PART IN PE
60 VOLUNTEERS PRIMARY SECONDARY 81 SCHOOLS 17 SCHOOLS
540
TEAMS TAKING PART IN FOOTBALL COMPETITIONS
108 100
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TEACHERS RECEIVING PE MENTORING PARTICIPANTS OVER THE AGE OF 55
DISABLED FOOTBALL TEAMS
252
44%
QUALIFICATIONS AND ACCREDITATIONS
OF PARTICIPANTS WERE WOMEN AND GIRLS
1,971
127
13%
NCS PARTICIPANTS
WERE FROM BAME COMMUNITIES
YOUNG PEOPLE TAKING PART IN WEEKEND AND EVENING SPORTS COACHING
£1.27 MILLION INVESTMENT 5
IMPROVED HEALTH Amongst participants: • 91% improved their physical literacy • 92% improved their knowledge of health issues • 83% of participants rated their health as very good at the end of the project • 86% felt happier • 1,884 young people received CPR training • 90% completion rate on men’s weight management programme • 68% of participants achieving 3% weight loss after 12 weeks and 51% achieving 5% loss • 23 young people gained a Level 2 Health Champion qualification
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Encouraging young people and families to lead healthier and more active lifestyles is a key objective of Wigan Athletic Community Trust. Working with a range of key partners including the Premier League, Wigan Council, the EFL Trust, Wigan School Games Organisers and Sport England, the Community Trust runs a range of programmes that are designed to try and tackle the range of challenges the people of Wigan face around their health. From ensuring 1,000s of young people receive high quality PE lessons and are taught the importance of healthy eating through the Premier League Primary Stars programme, to challenging negative health behaviours amongst teenagers, the Community Trust has always engaged children and young people around health. Since the launch of the Community Trust’s strategy in 2017, the Trust has sought to broaden this reach to work with adults as well as young people, with new programmes targeting overweight men, socially isolated older people and members of the armed forces community. Someone who has benefited from these new programmes is 25 year old Scott Ascroft, who managed to lose over eight stone through his involvement in Wigan Council’s Lose Weight Feel
Great for Men programme that the Community Trust helps to run alongside Inspiring Healthly Lifestyles and Wigan Warriors Community Foundation. Scott decided to join weekly fitness sessions at the DW Stadium - having gained weight due to the medication he was taking to help improve his mental health. He said: “Getting involved with the Lose Weight Feel Great scheme had a huge impact on me, not only physically but psychologically and also socially. I was struggling with my mental health at the time, which caused a quick deterioration in all areas of my life and included rapid weight gain through my medication. “I approached my recovery differently by getting involved in these sessions to lose the weight I had gained. Little did I know that it would have this much benefit to me, which I’m very thankful for, it was one of the best decisions I’ve ever made.” As part of a 12-week programme, Scott worked alongside coaches from both the Community Trust and Wigan Warriors Community Foundation and took part in a range of different fitness activities inside the DW Stadium, including circuit training, boxing and team games.
He also participated in health workshops delivered by coaches in the first team changing rooms. “I lost a total of over eight stone doing this project; it has enhanced my self-belief in realising that I can achieve anything no matter how hard the task ahead is,” he said.
I LOST A TOTAL OF OVER EIGHT STONE DOING THIS PROJECT; IT HAS ENHANCED MY SELF-BELIEF IN REALISING THAT I CAN ACHIEVE ANYTHING NO MATTER HOW HARD THE TASK AHEAD IS Scott, Lose Weight Feel Great for Men participant
“Each week we have great fun and enjoyment at the session, which is very important while progressing forwards. I could not speak highly enough of the coaches who have helped me in so many areas and have given me so much knowledge.” Following the 12-week programme, Scott who was unemployed - enrolled onto a three-month traineeship programme with the Community Trust. He has now decided he would like to become a sports coach and has gained a part-time coaching role working alongside the coaches who helped him lose weight. “I can’t stress enough how important this session is to me. I’ve made so many good friends, lost a huge amount of weight and had a great time doing it,” he concluded.
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IMPROVED HEALTH
As well as using the DW Stadium as the base for the men’s weight programme, the Community Trust also hosts a weekly programme of activities at the stadium for over 55s, designed to reduce social isolation amongst older people. Funded by Sport England and organised in partnership with the EFL Trust, the Extra Time Hub attracts up to 30 local residents on a weekly basis who come to the stadium in order to meet new people and take part in a range of different social and physical activities. Bernie Green is a Wigan Athletic season ticket holder who has been watching Latics for over 40 years. She joined the programme following the death of her husband as she wanted to meet new people. “I lost my husband earlier this year, which left a big hole in my life and I wanted something to keep me active in a social environment,” explained Bernie.
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“I enjoy the camaraderie of all the people I have met, especially some of the ladies, who are in a very similar position to me. “We can talk about that, but we also have lots of fun, we do the quizzes which I really enjoy. I have started playing table tennis as well as lots of other games. “I think the thing that is helpful to all of us is the fact you know you’re not on your own. There are other people in your situation and you can talk about your experiences and you can get through it. “It’s that sense of making new friends and you feel like you’ve know them for such a long time. “I love Wigan Athletic and have done for over 40 years, coming here gives me that feeling of being at home “
I LOVE WIGAN ATHLETIC AND HAVE DONE FOR OVER 40 YEARS, COMING HERE GIVES ME THAT FEELING OF BEING AT HOME Bernie, Extra Time participant
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ENHANCED LIFE CHANCES Amongst participants:
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• 89% of students improved their attitude and motivation to learn • 89% improved their communication skills • 83% increase in personal and social development • 252 people gained a qualification • 100% pass rate on post 16 education courses • 57% of unemployed young people gained a positive destination after traineeship • 53 at risk young people helped to stay in school or education • 100% of 3 and 4 year olds improved their school readiness
An important part of the work of Wigan Athletic Community Trust is to improve the skills, aspirations and achievements of the young people that it works with. From providing sport and education sessions to groups of young people at risk of becoming involved in anti-social behaviour, to working with 100s of youngsters on the National Citizen Service (NCS) programme, the Community Trust works hard to provide young people with a better chance in life. Through its training and skills programmes, the Community Trust is committed to helping young people become both school ready and work ready. Someone whose life has benefited from opportunities provided to him by the Community Trust is 21-year old coach Ryan Hughes. Ryan first became involved with the Community Trust as an 11-year old who had heard rumours that Wigan Athletic players were at his local park coaching kids. They were actually coaches from the Community Trust’s Kicks project. The coaches and Kicks would be a constant feature in Ryan’s life as he tried to steer himself through some of the challenges he faced as a teenager. “Life before Kicks, every Thursday and Friday night I was on the street corners getting involved in anti-social behaviour,” said Ryan, “But since
Kicks has been involved in my life, it has given me a reason to stay off the streets and encouraged me to become a coach.” As part of the Kicks programme, which is funded by the Premier League, young people can represent Wigan Athletic at tournaments, complete qualifications and become volunteers something Ryan decided to do after finding out he couldn’t achieve his ambition of joining the Royal Navy. “My original passion was to join the Navy, but I was diagnosed with diabetes at the age of 16,” explained Ryan. “However, because I had always been involved with Wigan Athletic Community Trust, I was able to go on and do an 18-month apprenticeship which helped me to develop my confidence as a coach. “Having completed the apprenticeship, I went on to work on the NCS programme and I am now doing a football coaching degree at the University of South Wales as well as coaching on Kicks football sessions in the evening. “The experience of being involved in a football club, in a professional football environment has really encouraged me to push on as a coach.”
SINCE KICKS HAS BEEN INVOLVED IN MY LIFE, IT HAS GIVEN ME A REASON TO STAY OFF THE STREETS AND ENCOURAGED ME TO BECOME A COACH Ryan, Kicks participant and coach
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ENHANCED LIFE CHANCES
As well as working with young people as they get ready to leave school, the Community Trust also aims to make three-and-four-year-olds in Wigan more school ready by developing their personal, social and emotional skills. With school readiness a huge challenge for children in Wigan, the Kids on the Move initiative works with children and their parents who attend Wigan’s five Start Well Centres on a weekly basis to provide sessions and activities that improve the children’s agility, balance and co-ordination. Funded by Children in Need and Wigan Council, the scheme also provides training and support to parents and staff at Nursery Centres to enable them to deliver the activities themselves without the support of Community Trust coaches. Following the introduction of the programme at Westfield Start Well Centre, all of the children involved in the project showed a 100% improvement in their school readiness.
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Four year old Joey-Lee attends the Kids on the Move project at Westfield and has developed from a shy young boy to a confident child according to his mum Emma. He now happily plays with other children throughout the session and enjoys being involved in a team. Emma said: “He loves it and comes every week! He doesn’t like to miss it. He enjoys throwing and catching with everybody, playing with all his friends. “His balance has improved as well as his throwing and catching which has also got better. “The sessions have been great for Joey, at first he seemed worried about playing with the other children but now he just takes his coat off and runs off to his new friends. “You can see his confidence has grown when being with other children.”
YOU CAN SEE HIS CONFIDENCE HAS GROWN WHEN BEING WITH OTHER CHILDREN Emma, Joey Lee’s Mum
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STRONGER, SAFER COMMUNITIES Amongst participants: • 91% participants said taking part in activities kept them out of trouble • 86% said that they were more likely to mix with young people from a different background • 98% of participants were satisfied with the programmes delivered
Working to bring young people from different cultures and backgrounds together to increase community cohesion through football and sport is a key activity for Wigan Athletic Community Trust. The Community Trust recognises that - as the official charity of a professional football club it has an ability to unite people with the badge of Wigan Athletic giving its coaches an introduction to speak to young people and groups who might not otherwise want to get involved in their programmes. In 2019, the Community Trust built up positive relationships with Wigan Mosque. Following a visit to the Mosque, organised by Wigan Council, the Community Trust reached out to its members to see if there was anything it could do to support the young people who attend – many of which are huge football fans. Yousf Bensalim is a member of the Mosque and says the football sessions that the Community Trust now run for its young people at the Wigan
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Youth Zone have been extremely important for the Muslim community. “I think it’s important for the kids from the Mosque to enjoy and be involved in the game,” explained Yousf. “Playing football with children from different backgrounds and cultures allows them to learn more - not just about the game - but lifestyle, communication skills, building confidence and to be more effective in their community. “It’s very important for the Muslim community to have these sessions. Many parents – I think due to differences in culture - don’t trust clubs or having their kids being involved with others in a game. “Before the sessions started there were a lot of questions from parents and not so much confidence in letting their children come and play. However, I have since spoken with the parents and they now know it’s a safe environment for the development of their children with Wigan Athletic Community Trust, who are trying to develop their life skills as well as their skills on the pitch.
I THINK IT’S IMPORTANT FOR THE KIDS FROM THE MOSQUE TO ENJOY AND BE INVOLVED IN THE GAME Yousf, Wigan Mosque
“It is important as a Muslim to get that communication and to understand different types of cultures and to understand the people that live around you in your community.” Wigan Athletic captain Samy Morsy is a practicing Muslim and he recently visited the session where he met young people and their parents. Yousf feels having a Muslim role model in the town is a positive thing and can encourage more youngsters to get involved and play football. “Having Samy [Morsy] as a role model in the town is no doubt a good thing. They have seen him on the TV, he played for Egypt at the 2018 World Cup and he captains Wigan Athletic so for the children to see him and shake hands with him at the session was such a wonderful opportunity. “It was so nice for the children and the parents and I must thank him for the time he took to come down and support the community as it was a chance for the kids to see and meet a Muslim role model within the game.”
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STRONGER, SAFER COMMUNITIES
The Community Trust also works in partnership with a range of organisations including Wigan Council, Inspiring Healthy Lifestyles and Wigan Warriors Community Foundation to ensure those young people most at need have somewhere safe to go to during the school holidays, where they can take part in free sports activities while also getting a valuable free lunch. Over the last two years, the Fit and Fed project which is funded by Wigan Council - provided over 10,000 lunches and 1,800 snacks to over 1,000 young people Cllr Keith Cunliffe, Deputy Leader of the Council and Lead for Adult Social Care, said: “Fit and Fed is a great project, part of it was brought about because of the difficulties people are in now. “A lot of children get free school meals, because in this area there is a lot of single parents and people on low pay, so the free school meal is probably the only nutritious meal some children get.
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“It’s a project that was aimed at ensuring that all the children have the opportunity to have a meal everyday whilst the school holidays are on, whilst also tying that into some physical activity to ensure the children are active, healthy and promoting their physical health as well.” One of the areas the Community Trust delivers the programme in is Hag Fold in Atherton and volunteer Brian Seddon feels it is so important to the young people in the local community. “We have a constant membership of children wanting to come, it is growing and the feedback we get from the parents and children is fantastic, because there is a need,” he added. “It is not the fault of the families or children; it’s just how the circumstances are for those families. So any help we can give, we can make sure they are getting at least one healthy meal a day along with the activities.”
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TOGETHER: EQUALITY, DIVERSITY & RESPECT Alongside its partners Wigan Athletic and the DW Stadium, Wigan Athletic Community Trust is committed to celebrating and promoting equality, diversity and respect in everything it does. Through the Together programme it aims to increase participation in sport across levels of society particularly those from underrepresented groups and in 2018/2019 helped to:
ONE OF THE ORGANISATIONS THAT HAS CONSISTENTLY PLAYED A LEADING ROLE IN TACKLING RACISM IS WIGAN ATHLETIC. HAVING OUR LOCAL CLUB COMMITTED TO PLAYING A FULL ROLE IN BREAKING DOWN BARRIERS AND FIGHTING PREJUDICE AND DISCRIMINATION IS INVALUABLE AND THEY DESERVE OUR FULL SUPPORT Lisa Nandy, MP for Wigan
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• Increase participation rates amongst women and girls across all of its programmes to 44% • Increase participation rates amongst BAME participants to 13% • Establish a new junior and adult disability football team • Engage with leaders from Wigan Mosque to establish a new football session for young people who attend • Sponsor Wigan Pride for a 4th year and established a LGBTQ specific sports session as part of its Kicks offer • Create a new match day spaces for junior disabled supporters and their families at the DW Stadium called the Blue Room thanks to the support of the Premier League Fans Fund • Introduce free ear defenders for junior supporters with autism • Produce training around Autism Friends and Dementia Friends with Wigan Council • Organise the Together Cup bringing young people and adults from different communities.
PLAYERS IN THE COMMUNITY Wigan Athletic footballers - from first team professionals to scholars in the Academy - make a regular and vital contribution to the work of the Community Trust. Every week during the season, Latics stars will be out visiting schools and projects creating life changing memories for supporters and participants. Latics’ players at all levels are passionate about the role Wigan Athletic Community Trust play in Wigan and the surrounding areas. Club captain Samy Morsy said: “We absolutely recognise the important role we as players can play in Wigan, in terms of connecting with our supporters and local people. “Only recently, I visited an event with children from Wigan Mosque, who are provided with football coaching sessions by Wigan Athletic Community Trust, which was amazing and only enhanced my pride at representing the club, as captain. “The Trust’s staff are always very welcoming and have a genuine passion for their work, which really rubs off on the participants and equally us as players when we attend the events.”
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FINANCIAL INFORMATION 2018/19 Wigan Athletic Community Trust is committed to being a financially stable and sustainable charity that is proud to attract significant national investment into Wigan, which enables the Trust to work with local partners to address local priorities. The Trust seeks to maintain a diverse range of income streams to reduce over reliance on one funder and to ensure that any surplus generated from its activities are re-employed in the charity to enable it to grow and thrive. During 2018/2019, the Trustees took the decision to invest some of the Trust’s reserves from previous financial years into strengthening the staff structure and create new positions to enable the Trust to expand its offerings around training and skills, to help to raise the aspirations of young people in Wigan.
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The year saw a record income of £1,277,359 due to the continued support of national partners such as the Premier League and the EFL Trust, and locally through Wigan Council.
WIGAN ATHLETIC COMMUNITY TRUST: BOARD OF TRUSTEES
It was also the first year the Community Trust delivered the NCS programme for young people, which attracted additional investment of £146,718.
• Jonathan Jackson (Company Secretary, Chief Executive of Wigan Athletic)
The Community Trust’s expenditure was £1,324,344, which created a deficit of £47,985 due to the re-investment outlined. The charity continues to maintain a positive level of reserves. For more information about the Community Trust’s financial history, please visit the Charities Commission website: www.gov.uk/government/ organisations/charity-commission.
• Phillip Williams (Chairman)
• Councillor David Molyneux (Leader, Wigan Council) • Philip Ivory (Head teacher, St Georges Primary School) • Cathy Robinson (Wigan School Games Organiser) • Jenny Meadows (Retired professional athlete, World and European medallist) • Emmerson Boyce (Former Wigan Athletic player and captain) •
Clare Evans (Chief Executive 4CT)
INCOME 2018/2019
EXPENDITURE 2018/2019
Premier League
£400,000
31%
Delivery Staff
£911,983
70%
EFL Trust
£35,000
3%
Travel expenses
£51,542
4%
Schools Services and Holiday Courses
£202,560
16%
Overheads
£88,345
6%
Training and Skills
£156,975
12%
Kit and Equipment
£41,024
3%
NCS
£146,718
12%
Facilities and Activities
£124,025
9%
Other Grants
£307,464
24%
Training and Accreditation
£32,205
2%
Sponsorship/Fundraising
£28,642
2%
Other
£76,220
6%
Total
£1,277,359
100%
Total
£1,325,344
100%
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PARTNERS & HOW TO GET INVOLVED For more information about the work of Wigan Athletic Community Trust and to find out how you could support us to continue to make a difference to the lives of thousands of people in Wigan, please contact: Tom Flower Head of Community 01942 318 090 t.flower@wiganathletic.com Wigan Athletic FC Community Trust Montrose Skills Hub Montrose Avenue Wigan WN5 9XN Web: wiganathletic.com/community Twitter: @LaticsCommunity
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everagency.co.uk
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Wigan Athletic Community Trust Montrose Skills Hub, Montrose Avenue, Pemberton, Wigan, WN5 9XN Call: 01942 318090  Email: community@wiganathletic.com wiganathletic.com
@LaticsCommunity
Registered Charity Number 1120745