Steve Leung: Design without Limits 梁志天：設計無界限

design is to build an inner experience space integrating aesthetics and functionalism where people are able to enjoy themselves. For example, home design focuses on bringing out optimal comfort for residents to relax and rest while restaurant design can be bolder to bring out a brand-new dining experience with innovative visual design. In short, I always take people's improvement of life quality into consideration when designing so they will enjoy their life more." In 2020, as the first Chinese Creative Director under "YOO", Steve Leung joined hands with Kelly Hoppen, a famous interior designer from the UK, and respectively designed Tower A and Tower B of YOO8, the world's tallest twisted twin residential towers devoted entirely by branded serviced residences. The 61-storey YOO8 Tower A with 564 residences is influenced by the Asian oriental philosophy and five traditional Chinese elements "metal", "wood", "water", "fire"

Steve Leung: I will never forget about the mellowness, elegance and delicacy of Moutai liquor that I have tasted.

and "earth", among which "water" and "wood" symbolize purity, fluxion and tranquility. Leung employed these two elements in his design and created three different apartment layouts, aiming at exploring the relationship between human and nature in the oriental philosophy. He integrated the calmness and harmony of nature and the modernity of urban space to balance the stylish simplicity and homely atmosphere, providing the residents an escape

from the busy city life. "When we created the design concept for YOO8 Tower A residences, we wanted to contribute a feeling of wellbeing to the environments that these two classic elements affect," says Steve Leung. "We wanted to achieve an ideal balance between economics and aesthetics, to bring space to life and to create space for life." His design philosophy can also be perceived from the details in his design, such as the graphic black-andwhite flooring, metal accents and patterned wall designs. Another important aspect considered by Steve Leung and "YOO" is the use of space. In order to maximize the flexibility of space, most of the residences contain open or semi-open kitchens corresponding to openplan living-rooms. The combination of interactive living and dining room areas ensures that every inch of space is fully utilized. As his career vigorously growing, Leung has also been working hard to give back to the society. After being elected as the first Chinese President of IFI (the International Federation of Interior Architects/Designers) in 2017, he realized more about the significance of design towards the economy and people's livelihood in developed and developing countries (especially the regions suffering from disasters and pandemics) other than the development and status quo of design industry all over the world. Good architectural and interior design will efficiently facilitate the improvement of multiple livelihood issues such as postdisaster reconstruction and environmental enhancement. It is the ultimate meaning of design, and the mission of a designer. "I have started to think about infusing science technology into my design lately," says Steve Leung. "By applying green and healthy concept more effectively and widely into space design, such as intelligent lighting systems, air cleaning facilities and applications of natural light, we can start conserving energy and reducing waste from the beginning of the design process. I would also like to see that such ecofriendly design will safeguard people's health and improve comfort in their life." This year, Leung realized one of his dreams: to build a vacation house completely designed by himself from architectural to interior design at a skiing destination. Perfectly merged with the surrounding natural environment, the vacation house "OOAK Niseko" located in Niseko, Hokkaido has a simple style with clear-cut linear construction, which also makes use of several environmental-friendly technologies. "The feeling of being close to nature deeply impressed me and drove my imagination." In the future, Steve Leung and his design team will continue to make different attempts based on the goal of "design without limits". "In recent years, I have cooperated with many international brands to launch furniture series. I want to explore infinite possibilities and perfect life with different design through crossover cooperation." Speaking of liquor, though Steve Leung has come into contact with various kinds of liquor including western red wines and white wines from different origins as well as Chinese spirits in business occasions, he is not a liquor professional. He has also tasted Moutai liquor. "Compared to many other Chinese spirits which are too strong to swallow, Kweichow Moutai has changed my view on Chinese baijiu. I will never forget about the mellowness, elegance and delicacy of Moutai liquor that I have tasted," says Leung.

1 5 2 3 4 1/2/3/4/5:One Shenzhen Bay

在世界室內設計行業，梁志 天這個名字是一個響亮的招牌。 簡約，是梁志天設計理念裡出 現得最多的詞彙之一。這位出生於中國香港 的著名建築、室內及產品設計師，有「現代 簡約大師」之稱。 梁志天最初從事建筑设计，後來在室内 设计領域實現了完美的转身。建築師經歷 讓他能融合好建築及室內設計兩大學問。 2018年，「梁志天設計集團（2262）」於 香港聯交所上市，更開創了純設計公司在港 上市的先河。 梁志天成長背景奠定了他的興趣和職業 取向。「小時候，我和幾位叔叔住在一起， 其中有一位是建築師，還有一位做醫生兼為 業餘畫家，受到兩位叔叔的影響，我小時候 已愛上藝術及設計。」十歲左右，梁志天便 立志要當建築師，並在大學修讀建築時，同 時兼職事室內設計的工作，及後創立自己公 司，專注發展設計事業。 20世紀最重要的建築師之一、功能主 義建築的泰斗勒·柯比意(Le Corbusier) 是 梁志天最喜歡的現代建築大師。「功能主義 之父」勒·柯比意的個人同名作品集，自他 大學選修建築，就一直陪伴身旁。「他在空 間和比例上的運用給我極大啓發，他的作品 經常將大自然與建築相融，呈現簡約、純 粹、寧靜之美，而每次重溫這本作品集都帶 給我更深的啟發和領會。」偶像的影响和自 身的努力下，梁志天成為了香港十大頂尖設 計師之一，中國室內設計師大風雲人物。 在1999年至2017年間，梁志天14度被 素有「室內設計奧斯卡」之稱的Andrew Martin International Interior Design Awards評為全球著名室內設計師之一。他 的公司為「全球第一的住宅設計公司」，於 美國權威《室內設計雜誌》全球百大室內設 計師事務所榜單中，自2016年四度登上住 宅範疇榜首，於2020年全球總排名位列第 20 位。他集團設計的項目榮獲多個國際和 亞太區設計獎項，項目包括：新加坡的卓錦 豪庭、澳門新葡京酒店的8餐廳及香港諾富 特東薈城酒店；近年來，在中國內地的知名 項目包括：上海古北壹號、深圳灣1號等。 「『以人為本』一直是我多年來的設計 理念。」梁志天說。室內設計是為人們創造 一個可以享受其中的環境，為用家創作出結 合美學和功能性的體驗空間，如家居設計就 會著重舒適，讓戶主可以放鬆、休息；餐廳 則可以更大膽設計，為食客帶來嶄新的視覺 飲食體驗。簡單而言，我一直以提升人的生 活素質為設計理念，令大眾可以更加享受生 活。 2020年，作為 YOO 品牌旗下的首位 華人創意總監，梁志天為世界最高的螺旋形 雙棟住宅大樓設計了高級公寓YOO8。他和 英國著名室內設計師凱利·霍本聯合設計， 分別設計了A座和B座。 YOO8 A 座樓高 61 層，共有 564 個住 宅單位，靈感來源於亞洲東方哲學和中國傳 統五行元素「金、木、水、火、土」。其中， 「水」和「木」象徵純淨、流動及鎮靜，因 此他採用了這兩大元素貫穿整體設計，並打 造了三個戶型，探索東方哲學觀中的人和大 自然兩者的關係，藉此平衡都市繁忙的生 活，把大自然的寧靜和諧與現代城市空間結 合，打造時尚型格又不失「家」的幸福氛圍。 「當我們構思YOO8 A座的設計概念 時，我們希望利用這兩種元素為居住空間帶 來幸福感。我們致力在經濟和美學之間取得 理想平衡，為空間創造生命、為生命創造空 間。」梁志天的設計理念還能從細節中體現。 譬如YOO8 A座幾何圖形的黑白地磚和金 屬色調的圖案牆身。此外，如何增加空間的 靈活運用程度，亦是梁志天在YOO8設計 上另一個重要的考慮因素。YOO8 A的大部 分住宅單位的廚房均以開放式或半開放式設 計，與開放式的客廳相呼應，營造出輕鬆且 能互動的客飯廳區，確保每一寸空間均能被 善用。 隨著事業發展，他近年也努力回饋社 會，尤其在2017年以首位華人擔任國際室 內建築師/設計師團體聯盟(IFI) 主席後， 除了了解到各國的設計行業發展，也明白設 計對已發展及發展中國家的經濟、民生等的 重要性，特別是遭受災難、疫症的地方。好

梁志天： 我嚐過的貴州茅台 味醇優美、幽雅细腻。

的設計能有效改善當前社會民生的問題如災 後重建、改善環境，這就是設計的本義，也 是設計師的使命。 「最近，我開始思考將科技融入設計當 中。」梁志天說。「希望可以將綠色、健康 的設計更有效且廣泛地應用到空間設計上， 如智能的燈光系統、空氣淨化設施、自然光 的應用等，從設計過程開始節能減廢，更希 望透過設計保障用家的健康，提升生活的舒 適感。」 今年，梁志天實現了一個願望——在滑 雪的地方建一座由他親自構思建築與室內設 計的度假屋。它是北海道二世古的雪地度假 屋 OOAK Niseko ，風格簡約，線條簡單利 落，與四周的自然環境融合，更採用不少環 保科技。「這種與大自然親近的感覺令我印 象深刻，也帶動了我的設計思考。」在未來 發展上，他和他的設計團隊會本著「設計無 界限」的目標，繼續作出不同的新嘗試，「如 近年我與不少國際品牌合作推出傢具系列， 透過不同的跨界合作，探索無限的可能，以 不同的設計完善生活。」 談起酒，梁志天說雖然自己對酒並沒有 很深入的研究，不過因為工作的關係，也會 接觸不同產地的酒品，從西方的紅、白酒、 烈酒，貴州茅台他亦有淺嚐。「有別於中國 的烈酒經常予人嗆口的感覺，我嚐過的貴州 茅台味醇優美、幽雅细腻。貴州茅台改變了 我對白酒固有的感覺。」

Due to the pandemic outbreak of COVID-19, the world has been taking actions to prevent the epidemic and control the population mobility since the beginning of 2020, affecting consumption to some extents. Under the joint efforts of the whole nation, China has effectively coped with the impact of the pandemic by implementing multiple prevention measures and marked an initial victory against the situation. China's economy has also gradually revived after work resumption, hence driving the growth of consumption and retail industry. It is commonly believed among the capital market that the estimated value of liquor industry has been improving since January this year despite the impact of the outbreak, among which products like high-end baijiu and Jiang-flavor baijiu are in rigid demand with relatively high certainty. As the pace of work resumption continues to accelerate in the second half of the year, it is positive that the pandemic situation will be gradually under control. The progress of market recovery is also worth looking forward to. Some sectors influenced by the outbreak, such as the baijiu sector and etc., are likely to chalk up a quarter-on-quarter growth. Industry leaders in particular are likely to expect the continuous repair of market valuation based on their advantages in branding and channels. To take the baijiu industry as an example, most branded liquor enterprises' action of continuously promoting sales has achieved different degrees of positive results. Observed from the market performance, the recovery level of highend baijiu is more obvious than the second high-end ones. Down to sales status, although the selling prices of highend baijiu are around one thousand RMB, consumers still have strong demand for these products. With the relief of the epidemic situation, demand for manufacturing, living and communication keeps rising, which tends to further release the sales of this sector from the relatively depressed condition early this year. Starting from May, 2020, the domestic consumption in China has continued to recover, driving the demand for all kinds of commodities to rise steadily. Entering the second half of 2020, partial severely struck sectors will usher in quarter-on-quarter recovery, especially leading enterprises in the industry with branding and channel barriers which still have room for restoring their strength. The sales data of various baijiu enterprises have reached year-onyear recovery since May. According to market prediction, the sales status of high-end baijiu has already restored to over 80% as the same period last year. Rigid scenes of consumption such as catering and gifting are the main forces driving sales of this sector. Reviewing the developing trend of the past few years, the output and sales of baijiu enterprises above designated scale in China have both continued to drop since 2016, and the sales revenue has remained relatively stable. The portion of baijiu industry has the tendency to gradually focus on highquality brands, production areas and production capacity. In light of the fact that consumption upgrading can facilitate the marketing clearing of low-end production capacity, the portion of middle-range and high-end baijiu sales has constantly risen among the whole industry, leading to the growth of total industry profit. According to the open market data, the trend of baijiu consumption has shown a significant "craze" for Jiangflavor baijiu in recent years. Incomplete statistics implies that Jiang-flavor liquor has achieved in 2019 a production capacity of about 550,000 kiloliters, sales revenue of about 135 billion RMB and profit of about 55 billion RMB. Accounting for 7% of the production capacity, 21.3% of the sales revenue and 42.7% of the profit in China's baijiu industry, Jiang-flavor liquor has become a veritable "golden industry". It is worth mentioning that Jiang-flavor baijiu has the built-in basis of high pricing, hence possessing relatively stronger ability to maintain value and create income. Traditional Da-qu Jiang-flavor baijiu not only acquires a high production standard, but also has a long production cycle and complicated production techniques, sufficiently guaranteeing the product quality. In order to meet the technical requirements, more enterprises manufacturing Jiang-flavor baijiu will put in huge capital investment, thus causing the selling price to go up. On the other hand, the developing history of baijiu industry proves that the production of high-quality baijiu is inseparable from the natural conditions of their production areas. The unique natural environment has granted some cities and towns in Guizhou Province and Sichuan Province a special position in China's baijiu industry, highlighting their market superiority. It is undoubted that "ecological protection" has become the keyword for the construction of world-class core production areas of Jiang-flavor baijiu. Besides, aspects such as the culture of liquor mixing and blending, legislation, business ethics, social responsibilities, venture investment and the construction of production areas are all valued highly by China's baijiu enterprises. This action is also corresponding to the tendency that ESG (Environmental, Social, and Governance) are attached more importance to by the investment community. To be specific, some baijiu enterprises with outstanding advantages will make the best use of the situation, put forward new ideas, explore the intersection between technology and traditional industries and bring out multiple significant indices, becoming the new icon in the industry. On May 10, 2020, the Xinhua-Moutai index series was officially launched online, composed of three indices: the

index of China's mainstream-flavor liquors development, the Xinhua-Moutai brand influence index and the XinhuaMoutai reputation index. The series can be considered as the organic integration of digital economy and industrial entity, deeply processing industry information such as product brands, market feedbacks and consumer behaviors. It will keep updating and provide important theory basis and practical significance to the enhancement of the brand's reputation, communication power, consumer recognition as well as consumption upgrading in the industry. Looking into the second half of 2020, the market will still have considerable uncertainty, bringing both opportunities and challenges to the operation and sales of liquor industry. Some liquor marketing experts pointed out that, "the overlap between the unexpected epidemic outbreak and consumption upgrading of liquor in China will facilitate and differentiate liquor consumption, which will strengthen the market advantages of high-end liquor and accelerate its development. However, regional liquor enterprises as well as middle and low-range liquor enterprises are likely to face multiple pressures such as being marginalized by high-end

liquor enterprises and undergoing market fragmentation." In contrast, the analysis result from some industry research institutions is more optimistic, especially regarding the long-term industry development prospect. They believe that the pandemic will not affect the liquor industrial trend and internal value of the liquor enterprises if taking the long view. Recently, the price of consumer stocks has rebounded since the pandemic situation has gradually relieved. The baijiu sector shows the highest growth rate among all subdivisions in food and beverage industry. "Life is too short. Let's lift our drink and sing a song before it is too late." With more holidays and festivals coming in the second half of the year, baijiu will keep appearing on Chinese banquet tables. The liquor market in China will further recover as a result of consumption stimulation. As the old saying goes, "When you hoist the sails to cross the sea, you will ride the wind and cleave the waves." It is widely believed that the performance of liquor industry will continue to develop and advance despite the market turmoil.

年初以來，新型冠狀病毒疫情肆虐全球，世界各地採取 防疫措施，限制人員流動，致使消費受到一定影響。 中國在全國人民的共同努力下，採取多種措施防治， 有效應對了新型冠狀病毒的衝擊，取得了抗擊疫情的初步勝利，而 中國經濟也在復工復產中逐步恢復元氣，並隨即帶動了消費、零售 行業的增長。 對於酒類行業來說，資本市場普遍認為，儘管遭受到疫情在一 定程度的衝擊，該板塊自今年 1月以來的估值仍然獲得持續提升， 尤其是高端白酒、醬香型白酒等產品均屬於確定性較強的剛需品種。 隨著下半年全國復工復產的步伐持續推進，全球疫情逐步受控，市 場恢復的進度也值得市場期待。其中，部分受到疫情影響的板塊， 例如白酒等板塊，都有望錄得環比的復蘇，特別是行業龍頭基於其 品牌和渠道的優勢，將有繼續修復估值的空間。 以白酒行業為例，大部分的品牌酒類企業持續推動銷售，取 得了不同程度的成效。綜合市場觀察，高端白酒的恢復程度較次高 端白酒更為顯著。從市場銷售情況來看，儘管高端白酒的售價都在 近乎人民幣一千元的關口上下，但是仍然顯現出非常突出的強勁需 求。且隨著疫情趨於緩解，生產生活交際等需求仍然上升，該板塊 今年年初受壓的銷情將有望進一步釋放。 從2020年5月開始，中國的內需消費持續復蘇，帶動了各類 消費品的需求持續增長，進入下半年，部分受疫情影響嚴重的板塊 將環比復蘇，尤其是具有品牌與渠道壁壘的行業龍頭，估值修復仍 有空間。其中白酒的銷售數據自 5 月以來多家企業均錄得環比恢 復，而據市場推算高端白酒的銷售情況已恢復至去年同期 80%以 上，餐飲、送禮等硬性消費場景是拉動該品類復蘇的主要動因。 回顧過去幾年的發展態勢，2016年以來，中國規模以上白酒 企業的產量和銷量均持續下降，銷售收入相對保持穩定。白酒行業 的份額有逐步向優勢品牌、產區、產能集中的趨勢。有鑒於消費升 級推動低端產能持續出清，可以看到中、高端白酒銷售佔行業比重 不斷提升，行業利潤總額持續上升。 根據市場的公開數據，近年來，白酒消費趨勢呈現出顯著的「醬 酒熱」。據不完全統計，2019年，醬香型白酒產能約55萬千升， 完成銷售收入1350億元左右，實現利潤約550億元，以全國白酒 行業7%的產能，實現了21.3%的銷售收入和42.7%的利潤，醬 香型白酒已成為名副其實的「黃金產業」。 值得一提的是，醬香型白酒具有高定價的先天基礎，因此擁 有相對高的保值能力和創收能力。傳統的大曲醬香白酒，不僅擁有 很高的釀造品質要求，而且還有很長的生產週期和複雜的生產工藝， 在品質上有充分的技術保證。為滿足技術需求，醬香型白酒的生產 企業大多擁有巨大的投入，推動了售價向高端發展的態勢。 另一方面，白酒工業的發展歷史證明，高品質白酒的釀造與 其獨特的自然條件密不可分。得天獨厚的自然條件賦予了貴州省、 四川省某些城鎮在中國白酒釀造業中的特殊地位，從而獲得了突出 的市場優勢。 值得一提的是，生態保護是建設世界調味醬香型白酒核心生 產區的關鍵詞。此外，調酒文化、法律、商業道德、社會責任、風 險投資和生產區建設等多方面，都受到了中國白酒企業的高度重視。 這一趨勢與投資界愈發重視ESG（環境、社會、企業管治）方面 的表現不謀而合。 其中，某些具有突出優勢的白酒企業，則因勢利導，推陳出新， 發掘科技與傳統產業的交集，推出多項具有重要意義的指數，形成 了行業新標桿。2020年5月10日，新華·茅台系列指數在線上正

式發佈，包括中國白酒主流香型發展指數、新華·茅台品牌傳播力 指數、新華·茅台美譽度指數三支指數。該指數是數字經濟與實體 產業的有機結合，利用數據這一新型生產要素，對產品品牌、市場 反饋、消費者行為等行業信息進行深度加工，並持續發佈，對於提 升品牌行業美譽度、品牌傳播力和消費者認可度，以及白酒行業消 費升級，具有重要理論和現實意義。 展望下半年，市場仍然充斥著不確定性，為酒類行業的經營 和銷售既帶來一定機遇，又帶來一定挑戰。媒體引述部分白酒營銷 專家認為，「疫情與中國酒類消費升級重疊，對於酒類消費有推動 與分化作用，會強化名酒的市場優勢，加快名酒的發展。但是，區 域酒企與中低端酒企將會面臨名酒擠壓與市場碎片化等多重壓力。」 有產業研究機構的分析則更為樂觀，尤其是對於行業長期發 展前景仍然看好。他們認為，如果能夠把目光放長遠，疫情其實並 不會影響酒類行業趨勢和企業內在價值。近期，從疫情趨緩期開始， 消費股股價反彈，在食品飲料行業各細分領域中，白酒板塊漲幅大 於其他行業漲幅。 「對酒當歌，人生幾何」。隨著下半年更多節慶假日推動，中 國人的餐桌上仍然少不了有白酒助興，消費刺激的效應將更為明顯。 長風破浪會有時，直掛雲帆濟滄海，相信酒類行業的表現也將繼續 在波動中發展和前進。

Please kindly note that the author of this article does not hold relevant stocks, and the article does not constitute any investment opinion or advice. 文章作者未持有相關股票，文章不構成投資的意見或建議。