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FALL 2017
Built
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JetBlue trying to be JetCool! Flight Attendant confessions
Tips on how to stay healthy @ 35,000 FT
TOP 10 AIRLINES
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TABLE OF CONTENTS
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AéroVol | Fall 2017
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By the Numbers
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Editor’s Letter
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Feature
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Editorial
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Q&A
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Awards
Built
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BY THE NUMBERS
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Executive Editor Sara Elbert Deputy Editor Jennifer Buege Senior Editor Dana Raidt Senior Writer Sydney Berry Contributing Editor Andrew Zimmern Contributingt Fashion Editor Elizabeth Doyle Contributing Bookings Editors Allison Oleskey, Chelsea Yin, SHO & Company, Inc.
Editorial Interns Sabrina Badola, Rachel Guyah, Colin Miller Art Directors Amy Ballinger, Ted Rossiter Digital Prepress Group Steve Mathewson, Bill Sympson Director of Project Management Frank Sisser Production Manager Jonathan Bernson Director of Circulation Bea Jaegar Circulation Manager Carin Russell Circulation Assistant Anna Buresh Chief Marketing Officer Tim Mapes Director, U.S. Marketing Communications Julieta McDurry
Airbus
13,803
Orders
0
Orders Tupoloev
Boeing
B-737 12
237
Orders
CS300 The same applies to the queen of the skies
Biggest airplane with the lowest production rate at:
A380
Bombardier 3% Boeing 3%
Orders
Orders
Airbus
0%
Embraer 0.04%
430
E195-E2
Embraer
Spanish Editor/Translator Edgar Rojas
A320
Tupoloev
Bombardier
Senior Copy Editor Jean Marie Hamilton
2017 Airbus
317 Orders
1,494
B747
Creative Director Brian Johnson
WORLDWIDE Aircraft Sales
94%
Editor in Chief Jayne Haugen Olson
Boeing
57
Orders
The airline with the BIGGEST fleet is...
Aircrafts
American Airlines 3
EDITOR’S NOTE
YOU JUST HAVE TO LOOK Picardy, in France, is a region you don’t hear of, not as a name at least. You might have heard of the Somme, where some of the most awful World War I battles were fought. Or of Chantilly cream, much tastier than World War I. But you won’t have heard of the region much – a big shame, because it’s immensely likeable. Pretty as several postcards, dotted with impressive architecture and stuffed to les gills with excellent food, it’s an astonishing place to discover, lurking so close to one of the world’s great tourist cities.
Instagram:@EverybodyLikesOsama Twitter:@Osama_A_Sultan
The Outback makes you wonder whether MasterChef was actually a good thing for Australia: all that good food and glossiness has made us forget that the country is mostly Outback, a huge, fascinating, murderous wilderness. How do you explore it, then? You can do it by train, on the very comfortable (and pretty epic) Indian Pacific, while eating gourmet food all the way. You can do it by seaplane, exploring the wetlands around Darwin and trying not to be a crocodile’s breakfast. You can do it by road and on foot, exploring iconic Alice Springs and looking for bizarre road signs in King’s Canyon. Your shoes will be covered in red dust, but it’ll be worth it. And what do you say about Hiroshima? This city would be justified in seething with hatred, in wanting to do to the world what was done to it; instead, it’s a city of peace, and you say the city’s name with a lump in your throat. But, in sakura season in particular, Hiroshima is simply a wonderful place to be, with picnickers sitting on carpets of pink blossom, deer shamelessly demanding food on Miyajima Island, the blasted hulk of the memorial dome and the A-bomb museum now being prodded aside by a museum of modern art – this city decided it was going to live again, not be defined by one event, and I have enormous respect for it for doing so.
Osama Sultan Group Editor
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AéroVol | Fall 2017
0 Emissions 0 Engines 100% Electric
Press to hear the motor start.
The line between power and reason blurs. Tesla impresses with performance and best-in-class emissions of just 109 grams of CO2, per km. Be ahead of the times and experience one today.
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FEATURE
By Lauren Brousell
HOW JETBLUE USES TECH TO HELP CUSTOMERS TAKE FLIGHT 6
AéroVol | Fall 2017
Good customer service and the airline industry aren’t usually mentioned in the same breath. However, JetBlue is looking to change that perception with new technology for customers. In this video report, CIO.com’s Lauren Brousell talks to JetBlue’s CIO about how the company soars by not thinking of itself as an airline.
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hen you think of good customer service, Amazon and Zappos may come to mind, but a major commercial airline may not. JetBlue is working to change that perception by incorporating new technologies that focus on improving customer service, streamlining transactions and making flights more enjoyable. The customer-facing technology transformation at JetBlue ramped up three years ago with the appointment of its new CIO, Eash Sundaram. He says JetBlue needed to be about customer service and technology as much as it was about getting passengers to their destinations. “We think of ourselves as a customer service company that happens to fly planes,” says Sundaram. “So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs.” This allows customers to enjoy their flight in a high tech manner.
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Bruce Temkin, managing partner and founder of Temkin Group, a customer experience research firm, says in terms of airlines, JetBlue is a leader in customer experience, in big part because of technology. JetBlue earned the top ranking for airlines in the 2015 Temkin Experience Ratings, a list of the top customer experiences by companies. “They’re committed more to the in-plane experience than just about any airline,” he says. “Technology is a key component of their customer experience strategy.”
problems. “Technology is key to helping people get over some of those disruptive situations,” Temkin says. “The problem with those situations is that they hit a lot of people at once, it’s not like it happens to one or two people, it happens to hundreds at once. You can’t solve that problem with human beings.” Auto check-in also helps to reallocate the availability of JetBlue employees toward more critical interactions, instead of ones that could be completed more efficiently with technology.
Skipping airport check-in JetBlue deals with customers on multiple fronts -- in airports, online and on planes. So it started with the low-hanging fruit, the check-in process at the airport. “Our mission is to have a transitional airport experience vs. a transactional airport experience,” Sundaram says. “The first step in the process was to eliminate transactions or automate transactions that don’t add value to the customers.”
“Instead of spending time checking you in, which the technology has now already done for you, I have the time as a crew member to think about how I can be one of The JetBlue for Apple Watch app is three things: helpful, personal and simple,” says Sophia Mendelsohn, “all about convenience and JetBlue’s head of sustainability and efficiency,” according to the airline a key member of the team working on the check-in process. JetBlue’s head of sustainability and a key member of the team working on the check-in process.
Using JetBlue’s Auto Check-In process, customers are automatically checked into their flight 24 hours before departing, assigned a seat based on previous preferences and sent a boarding pass – all without logging into a computer or the mobile app. Customers receive an email confirming the check-in. JetBlue has processed 700,000 auto check-ins since rolling out the service last year and is currently expanding it to more customers. “When you think about it, check-in was such a 1960’s process where airlines had no clue when they sold paper tickets through agencies where the customer was and they forced you to come stand in a line and check you in,” Sundaram says. “Today, with the technology we have, we don’t need to check you in, so we eliminated the step and our customers love it.” Temkin says technologies like auto check-in, along with JetBlue’s mobile app, are steps toward giving customers more self-service options, which is especially important during delays due to weather events or mechanical
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In-flight technology JetBlue also looked at technology inside the plane, first rolling out free inflight Wi-Fi as the foundation to support all other devices and technologies. Called Fly-Fi, it can handle 12 megabits per second per passenger, but if you want to stream a video, for example, you’d have to pay for the faster speed. Sundaram says they weren’t satisfied with any of the inflight Wi-Fi offerings in the market so they went a different route. “Three years ago when we launched this program, we had two choices – either to go out of a market product and launch it which is very slow, very expensive, or do something that is really, really skipping a generation of itself,” says Sundaram. “We chose to launch our own satellite from Kazakhstan, in partnership with ViaSat.” The addition of Wi-Fi gave JetBlue the capability to roll out iPad Minis for flight attendants and crew members. The iPads not only replace the heavy flight manuals, but provide a single customer view to deliver more targeted
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Efficency with Technology
Today
For example, using the Inflight Service Assistant app, flight attendants can view a seat map, click on a customer and know if they are a Mosaic loyalty member or if it’s their birthday. Flight attendants can also see if a passenger has a connecting flight and in the case of a delay, suggest other flight options.
JetBlue’s use of Information Technology (IT) is at the core of its growth strategy.
The iPads are also equipped to accept Apple Pay from customers. As the first U.S. airline to offer Apple Pay, JetBlue developed a reader that attaches to the tablets and scans the iPhones using NFC technology for inflight purchases, like snacks or Birchbox cosmetics boxes. Sundaram says embracing Apple Pay was all about working toward the more simplified customer experience. “When you do transactions inside the plane or in the airport, it’s much easier for you to use your phone to touch and go vs. taking out your credit card to handle that transaction,” he says. The iPads also include an app for the flight manual, a language translator, a point-of-sale system and other JetBlue employee apps. The company expects to have all flight attendants equipped with the tablets by the end of this spring. The latest rollout for the company is its Apple Watch app, which was just released last week. It features capabilities such as a mobile boarding pass, flight updates and the capability to make inflight purchases with Apple Pay. This creates an oppurtunity to shift today’s technology to the passanger’s upmost convienience.
The carrier’s goal is to focus all employees on functions and tasks that cannot be otherwise automated. To that end, JetBlue now not only offers a 100% paperless check-in process but with their Auto Check-in feature, the JetBlue system checks a passenger in automatically and mails the boarding pass to the passenger’s preferred mobile device 24 hours prior to departure. This capability completely eliminates the need to stand on any line for flight check in. This same IT innovation enables all flight attendants to use an I-pad onboard to accept Apple Pay; alert passengers by name of a potential connecting flight delay; and, recommend alternatives. Apple Pay onboard is another airline first – that is, the only airline that is capable of accepting Apple Pay in the sky is JetBlue. The airline is also working to enable this same functionality with the Apple Watch. Branding, having the best and most capable airplanes and other obvious strategies will only get a niche airline so far. By extension, it is those companies that are able to deploy the right technology at the right time that will be able to differentiate themselves from the rest of the pack. Approach this case study and best practice from a practical perspective and examine your business to determine what you should be doing to set your company or commodity product/service apart from the competition.
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EDITORIAL By India Sturgis
TIPS ON HOW TO STAY HEALTHY AT 35,000FT S
wollen limbs, a sore throat, headaches, heavy legs, dehydration, dizziness and exploding ear drums. The symptoms of flying are enough to make you want to stay at home. Your body is a finely tuned temple and low oxygen levels, humidity and sudden changes of pressure can wreak havoc with it. Luckily there are a few things you can do to combat the worst effects of flying. Here's how to take matters into your own hands…
Under pressure Most planes fly at 35,000 feet where the air is thinner and smoother, but less hospitable for us. At that elevation air pressure is far lower than it is at ground level. As a result, cabins are pressurised to resemble an altitude of roughly 7,000 feet, that’s 11 pounds per square inch. Still, it’s the same effect on your body as if you were sitting on top of a mountain for hours at a time and can cause oxygen levels to dive. That can be a problem for passengers with conditions such as heart or lung disease who should fly with an oxygen concentrator, or not at all. But even the healthiest among us can feel the ill effects of less oxygen after a couple of hours on board.
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Lower blood oxygen levels (decreasing to 93 per cent at cruising altitude) cause fatigue and brain fog as well as headaches and dizziness.
What can you do? 1 If you are worried about the effects of low oxygen levels in blood because of a pre-existing condition consult your GP before flying.
2 Put down the gin and tonic. Alcohol exacerbates symp-
toms as it interferes with your cells’ metabolism making them less efficient at absorbing oxygen. It can also cause you to dehydrate faster (more on that below).
3 Give up smoking. Smoking can deplete oxygen levels
by up to eight per cent before you’ve even boarded the flight. Give yourself and your lungs a fighting chance by ditching tobacco well in advance of your flight.
4 Travel on a Boeing 787 Dreamliner which has higher
air pressure and humidity levels than other jetliners, a lower cabin altitude of 6,000 ft and fewer pollutants. Many airlines now use the aircraft, check SeatGuru before booking to see if your flight does.
John Greenlee, flight planning director at Houston-based Continental Airlines says, ‘On flights of eight, 10 or more hours, we think people will arrive feeling fresher.’
Golden Rules! Drink lots of water As you travel at 15,000 feet, the air up there is much thinner. Try to drink water as frequently as you can as the cabin air is drier.
Refrain from Alcohol Hear me out on this... As much as I do love alcohol as I fly, it isnt good for you. Alcohol dehydrates you and it really makes you less comfortable as you fly.
Don’t forget to stretch! I’m pretty sure you’ll forget this but remember that blood circulates through your legs. Stand up and walk the aisle once every hour.
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Sitting ducks
What can you do?
We all know that sitting for extended periods in painfully upright, narrow chairs is uncomfortable, but it can also be dangerous, especially for older passengers who suffer poor circulation.
1 The CAA recommends walking up and down the aisles
The Civil Aviation Authority (CAA) warns: ‘Being seated for a long time, such as on flights longer than about four hours, may increase the risk of developing blood clots in the veins in your legs (also known as deep vein thrombosis or DVT).’
2 Compression stockings help prevent blood collecting in
It also doesn’t help blood oxygen levels as blood pools in your legs and feet, preventing efficient circulation of oxygenated blood around the body and brain causing more dizziness and even fainting.
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and doing small exercises (airlines often provide exercise information in their in-flight magazines or entertainment systems) to boost blood flow. the lower limbs and uncomfortable swelling.
3 The Aviation Health Institute recommends taking low-dose aspirin (100 – 150 mg) the day before flying, during the flight and for three days after to improve blood flow by thinning the blood and making it less likely to clot.
4 Wear loose fitting clothing in breathable fabrics which won’t constrict veins or blood flow and keep you from over heating.
Ready for landing Pressure inside the cabin fluctuates as the plane lands. To the average passenger that will feel equivalent to descending at roughly 350 feet a minute, as you drop from the pressurised cabin level of 7,000 feet to zero in about twenty minutes. As a result your ears pop and can hurt like hell. The reason? Eustachian tubes inside the ear are opening and closing, trying to balance and match the changing pressure inside your ear with that outside your head. If you have a cold the effects will be more painful as these tubes won’t be able to open or close as easily and the eardrum will bulge inwards. Worst case scenario, your eardrum could rupture.
What can you do? 1C hew, yawn, suck sweets or swallow to open the Eustachian tubes.
2 Failing that, try the Valsalva manoeuvre, named after
Antonio Maria Valsalva, a seventeenth century physician who obsessed over ears and pioneered the technique. Hold your nose, keep your mouth shut and forcefully exhale.
3 Make sure you are awake during landing ready to do both points above.
4 Take a prescription decongestant or antihistamine on the day of and before flying. 5 Buy air pressure-regulating ear plugs which slow the rate of air pressure on the ear drum.
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Dryness The air you breathe in an airplane is sucked in from the outside. It flows through the engine, then gets compressed, cooled, filtered, and pumped into the cabin. At high altitudes, that can make the plane environment drier than a desert as it contains 66 per cent less water than at sea level. The Association of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE) recommends humidity at between 30 and 64 per cent for humans to be comfortable. In an aircraft, it can drop to two per cent. On short flights this amounts to dry mouth and nose and on longer flights can mean headaches, dizziness, susceptibility to infection and dehydration.
What can you do? 1 F ly on crowded flights. It sounds horrible but moisture
from other passengers’ breathing and perspiration can increase the relative humidity dramatically, according to the CAA. ‘In the instance of an eight-hour flight in a CD-10 with 265 passengers, the humidity level can rise to 20 percent; the same flight with only 108 passengers sees this level fall to 2 per cent, they say.
2 Budget flights don’t have free water on tap. Buy a bottle once you’ve gone through security and take it on board with you instead.
3 Avoid alcohol or caffeinated drinks which can act as diuretics making you dehydrate faster.
4 Contact lens wearers: Keep a bottle of solution (under
100ml, of course) in your hand luggage and remove lenses early to avoid discomfort later on as they shrivel against your eyeball. Use the solution to rejuvenate tired eyes and lenses throughout the flight.
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OXYGEN
SORTIE E X I T
EXIT
s i t ’ n a c e w d n a y r fl o f n , a h c t i s a f d r t i c b e f n r o e s p “The rea use they have wings.” a e c v e a b h y l o t p s i Bird sim h t e i t i a h f to have ie, The Little W arr B . M . J —
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By George Hobica
FLIGHT-ATTENDANT CONFESSIONS
Q&A
WHENEVER I FLY, I make an effort to chat with
flight attendants, especially on long flights, when they’re not busy taking care of customers. Here’s a roundup of my latest queries, answered by a variety of the men and women who are primarily there for your safety. I’ve always wanted to know why, for example, they require window shades to be in the up position for takeoff and landing. What questions have you always wanted to ask a flight attendant?
Do you treat customers differently if they are dressed nicely vs. dressed like slobs? I don’t make a concerted effort to treat them differently, but instinctively I find myself serving them in a more deferential manner. You just know that the suit-and-tie traveler probably paid more for their ticket than the flipflop-and-shorts-wearing flyer. Courtesy is important to all passengers, but our airline would not be flying were it not for the premium travelers who subsidize the leisure travelers’ low fares.
Do you ever try to read what passengers are writing on their laptop or take a peek at what they are reading on their iPad? Yes, all the time. Most of the time it is boring business work, but I have caught people looking at pornography before. Having wireless Internet on board really opens up a whole new world for passengers to pass their time. I never interfere unless it is disturbing other passengers. Most of the time, I will peek over their shoulder if they are looking at family photos or something more interesting. Many people love when you ask them about it.
Do you have secret trips for dealing with drunk passengers? If they are in economy, we will simply stop serving them. Up front, we often try to be more discreet. One trick we use is that if they order a mixed drink, we will dip the rim of their glass in the liquor but fill most of the glass with mixer to weaken the drink. Most of the time, they don’t notice. If they order wine or beer, we fill it only half way and don’t provide the can of beer. It is very true that altitude can heighten the effects of alcohol, and we notice it more than you think we do.
What annoys you most about the way passengers store their carry-on baggage? One of the biggest irritations for us is watching people reorganize their bag when they get to their row. At least, step into the row so that other people can board. Then there are the people that place their small backpack or jacket in the overhead, taking up valuable space. People rarely think about their fellow passengers, which is what
often leads to us having to check bags at the boarding door. Most wheeled carry-on bags are best placed in with the handle first. For some reason, it makes it easier to close the overhead bins that way.
Why is it so important to have window shades open for takeoff and landing and closed midflight during a long flight? That’s an interesting question. It is important to have them open during takeoff and landing because if there is an emergency passengers need to see the situation outside as it can help in an evacuation. To be honest, we try to keep window shades closed on long flights because it helps people to fall asleep. Sleeping passengers have fewer requests, giving us more time to rest.
Do you get special treatment when flying on other airlines? If we are in uniform, we are almost always relinquished to flying in the back. Even so, cabin crew empathize with us and treat us well, giving us extra drinks and even free food if we wish. If we are traveling on a pass wearing regular clothes, the cabin crew still knows we are airline crew. It shows on the flight manifest. More often than not, they are interested in hearing how we do things at our own airline. So we end up swapping trade jargon and industry tips.
Do people really get bumped to first class if there’s a conflict with another passenger? With the question of bumping people, yes we move people but generally not for conflict. A month ago on one of my flights economy was full and this gentleman had changed seats several times to accommodate couples, families etc who needed to change seats. He didn’t care where he sat and was so gracious. So we moved him to business class. Lesson: be nice! If you are ill (severely) you will usually be moved to business or first if there aren’t many people in those cabins to recuperate and lie down at the discretion of the seniors.
What is the most crazy request you have been asked by a passenger? Crazy? Goodness. >> A bag to spit in. I had to confirm several times the
word spit
>> A lady with a neck brace “I need soft food I will have
rice” (The menu items did not include rice even after explaining she kept ordering things that just didn’t exist)
>> Hot fried chips >> Nappies
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>> Ice cream >> My number
If it exists a passenger has asked me for it. They ask for everything.
Do you hook up with passengers or fellow crew members? Yep! I see friends in outstations. I have had some encounters in Hong Kong and I have a few “friends” in Dubai. It’s really hard and you get really lonely so you look for any guy to meet you after flights. (A lot of) the crew sleep with each other in outstation. It’s a big problem, (some of) the cabin crew are desperate to sleep with pilots and senior crew.
What is the best thing about being a flight attendant? It may be obvious, but the best thing is new destinations, I get a small taste of EVERYTHING. I love it so much, I get to see smell and taste so much. I meet friends all over the world and party like a rockstar everywhere I go because I know I won’t be there for long.
What’s something a passenger has done that you’ve really appreciated, or was just really nice? I’ve had passengers write comment cards about me, they get given to me via emails from my manager, which is so nice... I love them.
When do you plan on settling down? This job doesn’t seem like the type where you can keep a stable relationship. I know. I hope it’s around 25... I’m 22 now and I love the job so I think two or so more years before I move back home and find love... I will never find a stable relationship in the industry, it’s unstable.
How long do you stay in each city? Usually 24-72 hours.
What’s your favourite city in the world? I can’t name one but I will try to do it region-wise.
1 Hong Kong (The most fun) 2 Vienna (Amazing food, people, scenery) 3 Moscow (Fascinating, so closed for so long)
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4 Melbourne, Australia (Diverse, charming filled with character)
I find some redeeming quality in every city I visit.
What are your thoughts on flight etiquette (e.g. when it’s okay to put your seat all the way back). Is there a classic faux pas we should know about? Put your seat back if your legs are too long and when not eating. During the meal seats up and if you’re short, it’s not really necessarily. But otherwise seats up for everyone when eating, you can do whatever you want after the food service.
How do you adjust being in the air so often, and with different time zones and all that? When I fly from the US to Singapore, by the time of the end of the trip I want to actually throw up. Air gets so thin, and the airline food is pretty bad even on Singapore Airlines. I literally need to have a can of sprite when flying on long flights next to me once every hour, slowly sipping until the soda is done to keep sane. You never really adjust. I just did three middle of the night flights and I can’t stay awake in the day, so I have been nocturnal for a week. Some things that I do to keep myself sane is as soon as I get on board I get a bottle of 1.5 litre water and make myself drink it all. Then I brew a big pot of mint tea after the service and make myself drink that throughout the flight too. Keeping hydrated is valuable to my sanity and mood. We have one trip that is four days long and you have 24 hours in each port but the whole flights are night-time only. It is TORTURE. Key points: stay hydrated, stay rested (sleep whenever you are tired) and eat smart (this means no business class cheese boards or first class caviar, stick to fresh food only). For me eating right is the hardest, you’re so tired you just want to shove chocolate in your mouth. If I follow the above I am totally fine on board. On flights over 10 hours or so we get rest (sleep) in the crew bunks.
What airline/flight benefits or perks do you get as a result of your job? 90 per cent [off ] flights, hotel discounts, event discounts and free tickets to events. Also, a ride towards wherever the airplane may take me. All of my adventures are unexpected.
Engagement. Innovation. Transformation. School of Architecture School of Business School of Liberal Arts
Animation nationally ranked among Top 25 Schools to hire from in 2016. —Animation Magazine
Interior Architecture ranked 4th among the Top Programs in The West. —Design Intelligence
School of Media, Culture & Design
University nationally ranked 15th among Colleges that add the most value. —Money Magazine
Architecture ranked 15th in the nation for Undergraduate Architecture Programs in 2016 —Design Intelligence
Graphic Design nationally ranked as Top Design School in 2015 and 2016. —GD USA Magazine
The American Dream Starts here
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AWARDS
1
2 3
Qatar Airways
atar Airways has been named the World’s Best Airline at the SKYTRAX 2017 World Airline Awards which were held at Paris Air Show on 20th June 2017. Voted Best Airline by travellers across the world in the annual passenger survey, the Doha based carrier has now won the prestigious Airline of the Year title for a fourth time. Qatar Airways enjoyed further success by winning major awards for the World’s Best Business Class, the World’s Best First Class Lounge and as the Best Airline in the Middle East. Singapore Airlines, a perennial favourite in the awards was ranked No. 2 in the world, also receiving awards as the Best Airline in Asia, the World’s Best Business Class seat and for having the Best Premium Economy Onboard Catering. Japanese airline ANA was ranked No 3 in the world, its best ever global rating in this customer survey.
Singapore Airlines
6
EVA Air
ANA
7
Lufthansa
8
Etihad Airways
9
Hainan Airlines
10
Garuda Indonesia
All Nippon Airways
4
Emirates
5
Cathay Pacific
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Q
AéroVol | Fall 2017
SKYTRAX TOP 10 AIRLINES
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